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Der Markt Für Alkoholische Getränke in Irland Marktstudie Im Rahmen Der Exportangebote Für Die Agrar- Und Ernährungswirtschaft / April 2015

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Der Markt Für Alkoholische Getränke in Irland Marktstudie Im Rahmen Der Exportangebote Für Die Agrar- Und Ernährungswirtschaft / April 2015 Der Markt für Alkoholische Getränke in Irland Marktstudie im Rahmen der Exportangebote für die Agrar- und Ernährungswirtschaft / April 2015 www.bmel.de/export Inhaltsverzeichnis Tabellenverzeichnis.................................................................................................................. 6 Verzeichnis der Abbildungen.................................................................................................. 7 Abkürzungsverzeichnis ........................................................................................................... 8 1. Zusammenfassung ............................................................................................................ 9 2. Einleitung ........................................................................................................................ 11 3. Übersicht über Politik und Wirtschaft in Irland ......................................................... 12 3.1 Gute Gründe für Irland .............................................................................................. 13 3.2 Politischer Hintergrund ............................................................................................. 14 3.2.1 Politisches System ................................................................................................... 14 3.2.2 Politische Entwicklung ............................................................................................ 15 3.3 Wirtschaftliche Situation Irlands ............................................................................... 18 3.3.1 Irlands Bewältigung der Krise ........................................................................... 18 3.3.2 Irlands jüngste Wirtschaftsentwicklung ............................................................. 20 3.3.3 Ausblick auf die Wirtschaftsentwicklung Irlands .................................................. 21 3.3.4 Arbeitsmarkt und Konsum ................................................................................. 22 3.3.5 Wirtschaftsstruktur ............................................................................................. 23 3.3.6 Wirtschaftsbeziehungen zu Deutschland ........................................................... 24 4. Überblick über die Agrar- und Ernährungswirtschaft in Irland .............................. 26 4.1 Struktur ........................................................................................................................... 26 4.2 Preisniveau ..................................................................................................................... 28 4.3 Konsumverhalten ........................................................................................................... 30 4.4 Gesetzliche Rahmenbedingungen: Wareneinfuhr .......................................................... 31 5. Alkohol-Branche in Irland ............................................................................................. 33 5.1. Irischer Markt für alkoholische Getränke ................................................................. 33 5.1.1 Alkoholkonsum ....................................................................................................... 34 5.1.2 Ausgaben irischer Konsumenten ............................................................................. 35 5.1.3 Vertriebskette (allgemein) ....................................................................................... 35 5.1.3.1 Große Importeure .............................................................................................. 36 5.1.3.2 Kleine unabhängige Importeure ........................................................................ 36 5.1.3.3 Supermärkte ...................................................................................................... 36 3 5.1.3.4 Einzelhandel ...................................................................................................... 36 5.1.3.5 Pubs ................................................................................................................... 38 5.1.3.6 Restaurants ........................................................................................................ 38 5.1.4 Trends in der Alkohol-Branche in Irland ................................................................ 38 5.2 Bier ................................................................................................................................. 39 5.2.1 Markt/ Konsum ........................................................................................................ 39 5.2.2 Craft-Bier ................................................................................................................. 42 5.2.3 Vertrieb .................................................................................................................... 44 5.2.4 Import ...................................................................................................................... 46 5.2.5 Recht ........................................................................................................................ 48 5.2.6 Verpackung .............................................................................................................. 49 5.3 Cider ............................................................................................................................... 49 5.3.1 Markt/ Konsum ........................................................................................................ 49 5.3.2 Vertrieb .................................................................................................................... 51 5.3.3 Import ...................................................................................................................... 51 5.3.4 Recht ........................................................................................................................ 52 5.4 Wein ............................................................................................................................... 53 5.4.1 Markt/Konsum ......................................................................................................... 53 5.4.2 Deutscher Wein in Irland ......................................................................................... 56 5.4.3 Vertrieb .................................................................................................................... 57 5.4.4 Import ...................................................................................................................... 57 5.4.5 Recht ........................................................................................................................ 59 5.5 Spirituosen ...................................................................................................................... 60 5.5.1 Markt/ Konsum ........................................................................................................ 60 5.5.2 Vertrieb .................................................................................................................... 63 5.5.3 Import ...................................................................................................................... 63 5.5.4 Recht ........................................................................................................................ 64 5.6 Recht und Import Allgemein .......................................................................................... 65 5.6.1 Steuern ..................................................................................................................... 65 5.6.2 Etikettierung ............................................................................................................ 65 5.6.3 Mindespreisregelungen ............................................................................................ 66 5.6.4 Import Generell ........................................................................................................ 67 5.6.5 Geschäftspraxis ........................................................................................................ 68 4 6. Stärken und Schwächen .................................................................................................... 69 6.1 Stärken ............................................................................................................................ 69 6.2 Schwächen ...................................................................................................................... 70 6.3 Chancen .......................................................................................................................... 70 6.4 Risiken ............................................................................................................................ 72 7. Prognosen............................................................................................................................ 73 Literaturverzeichnis .............................................................................................................. 74 Anhang 1: Firmenverzeichnis ............................................................................................... 80 Anhang 2: Messen- und Veranstaltungsverzeichnis ......................................................... 125 5 Tabellenverzeichnis Tabelle 1: Pro-Kopf-Bruttoinlandsprodukt .............................................................................. 14 Tabelle 2: Sitzverteilung der Parteien .....................................................................................
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