WEBMASTER/DIGITAL CONTENT ADMINISTRATOR JOB DESCRIPTION
Job Title: Webmaster/Digital Content Administrator Wage/Hour Status: Exempt Reports to: Director of Communications & Marketing Pay Grade: 409 (226 Calendar) Dept./School: Administration Date Revised: 6/2018
Primary Purpose:
To digitally communicate the image and goals of the district through the use of effective web, video and other digital communication strategies under the leadership of the Director and Coordinator of Communications and Marketing. Design, enhance and maintain the district and campus websites, signage and other digital communication tools. Ensure the technical effectiveness, compliance and functionality for the district and campus websites.
Qualifications:
Education/Certification: • Associate’s or Bachelor’s degree in communications, computer science or other related field preferred Special Knowledge/Skills: • Ability to create digital content • Graphic design experience • In depth knowledge of HTML or other web-based technologies • Understanding of analytics and search engine optimization • Knowledge of Internet infrastructure and practices • Knowledge of website design practices and familiarity with recent trends in marketing, including social networking strategies • Ability to detect, analyze, and solve technical problems • Knowledge of strategic communications, public relations and marketing strategies • Strong organizational, communication, and interpersonal skills Experience: • Two or more years of professional website/digital communications management experience preferred.
Major Responsibilities and Duties:
Web/Digital Communications Administration:
1. Define, develop and deliver projects to enhance the website and digital communication tools in ways that align with the district’s strategic goals.
2. Maintain a fresh cohesive website design, monitor web traffic and increase online marketing presence.
3. Creates digital content including, but not limited to, writing, graphics and video.
4. Oversee the content of the district, campus and departmental web pages, digital signage and apps.
5. Consult with district and campus management to evaluate and implement tools and methods to deploy district information on district and campus websites.
WEBMASTER/DIGITAL CONTENT ADMINISTRATOR JOB DESCRIPTION
6. Constantly seek out information for the site and explore new technology and software and how it might assist the district in communicating to various audiences.
7. Monitor web-related software licenses to ensure compliance.
8. Monitor site-level analytics to improve the performance and engagement
9. Maintain and administer all legal domains owned by the district.
10. Assist in the development, documentation, and communication of acceptable use of electronic communications policy, regulations and standards.
11. Monitor all system activities including Internet use to ensure proper use.
Other:
12. Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
13. Compile, maintain and file all physical and computerized reports, records and other documents required.
14. Perform any and all duties as assigned.
15. Successfully advances district initiatives.
Supervisory Responsibilities:
None
Working Conditions:
Mental Demands/Physical Demands/Environmental Factors: Repetitive hand motions and prolonged use of computer. Prolonged or unusual work hours.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
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