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Museum Development North East Annual Survey of Museums 2016/17

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Museum Development North East Annual Survey of Museums 2016/17 Museum Development North East Annual Survey of Museums 2016/17 'Meeting Point' Arts&Heritage project, Morpeth Chantry Bagpipe Museum Summary of 2016/17 findings Response rate Online engagement Workforce – volunteers • In 2016/17 there was a total of 68 museums • 91% of respondent museums have their own • There were 1,257 active volunteers in in the North East within Arts Council website and 85% used social media to 2016/17 England’s Accreditation Scheme (63 engage with audiences • This equated to an average of 39 volunteers Accredited museums and 5 formally ‘Working per museum Towards Accreditation’). Educational engagement • Volunteers contributed a total of 159,450 • 54 of the 68 museums responded to the • Museums delivered 7,473 learning and hours to museums in the region MDNE Annual Museums survey. This equates outreach activities that engaged 296,237 to a 79% response rate amongst Accredited participants museums in the region. Workforce – paid staff Financial operations • Museums employed 607 paid staff which Audiences • £16,265,988 was generated by museums in equated to 371.85 Full Time Equivalents • There were a total of 4,283,612 visits to earned income (including admissions, retail, (FTE) museums in 2016/17 based on responses catering, events, hospitality, educational and • 5 museums reported that they were entirely received other earned income from trading, e.g. volunteer-run with no paid staff • Museums held a total of 5,075 activities and property rental) • Volunteers outnumber paid staff by over 2:1 events that engaged 447,335 participants • £6,537,787 was received in regular public subsidy (including ACE Major Partner Economic impact Museum/National Portfolio funding) • Visits to museums represented around £54.8 • £3,254,588 received in grant funding million of gross visitor impacts • £2,674,357 received in contributed income • There was at least £9m of direct, indirect and (including all money received in donations, induced impacts as a result of spend on friends/members schemes, any sponsorship goods and services by museums income, corporate membership, or other • At least 515 full time equivalent (FTE) direct, non-earned income) indirect and induced jobs are supported by 2 museums Introduction Survey method This report presents the findings of the second The survey has been commissioned from South The survey was sent to all 68 museums in the Museum Development North East (MDNE) West Museum Development (SWMD) with the North East that are within the Accreditation Annual Survey of Museums. intention of providing consistent data capture Scheme, as well as being promoted via the across multiple regions to enable more MDNE website and e-bulletin. Museums were The survey was launched in April 2016 to effective advocacy and benchmarking. asked to provide data for the 2016/17 financial establish a baseline of data on museums in the year. region which will be used to analyse and report The 2016/17 survey follows the same format as on trends over the coming years. that undertaken for 2015/16. Questions are The survey was divided into four sections: based on the survey carried out in the South • Audiences Findings this year will contribute once more to West since 2012/13, developed in consultation • Educational engagement estimates of the social and economic impacts with museums and local authorities and • Financial operations of museums and inform the delivery of previous data collection exercises. Questions • Workforce museum development support in the region. were also adapted to align with Arts Council The results will also enable museums to England’s (ACE) annual survey of Major Partner Multi-site organisations were given the option benchmark themselves against a range of Museums (MPM) and National Portfolio to provide a response as a whole organisation comparators. Organisations (NPO). or by individual site. A number of multi-site museums submitted mixed responses with some data provided on a site-by-site basis and other data provided at a whole organisation level; where this is the case it will be highlighted. 3 Sample and • One museum in Tyne and Wear closed in When considering the response, the following response 2016/17 for redevelopment, however, they should be kept in mind: still continued to operate educational and outreach programmes, as well as earning • Not all museums responded to every 54 museums responded to the survey which income. They provided sufficient data (with question. equates to a 79% response rate amongst the exception of visitor figures) to be • Percentages have been rounded to the Accredited museums; this is a higher response included in the overall return percentage. nearest whole number. rate than in 2015/16 and there has been some • ‘Respondents’ or ‘Museums’ is every difference in the museums who responded in • One Accredited museum has no permanent museum who submitted a response. each year. Due to the high response rate, the building, providing access to the collection • Where differences are small and response figures and conclusions drawn in this report through partnership working with other levels low, care must be taken when can be considered to be broadly representative Accredited museums in the region. This interpreting the data. of museums in the region. means that the museum did not include • Budget data must be viewed as approximate visitor figures however, the data submitted or indicative as different methodologies are Please note that: was sufficient in other areas of the survey to used by museums and a number of be included in the overall response. museums operate a different financial year • Two Accredited museums did not return than April – March. surveys as they are located within other • All four Accredited English Heritage sites Accredited museums. provided survey responses. Two out of Two main categories of museum are used for eight Accredited National Trust properties analysis throughout the report: • One museum trust has five museums which responded. This has an impact upon the are all formally ‘Working Towards scale of the museum sector in the region • Type of museum – determined by funding Accreditation’. The trust submitted a indicated by the survey results. source and governance model. service-wide response, the data for which • Size of museum – determined by annual has been split between each of the five visit figures. museums so that each venue may be • In some calculations museums who report counted individually. 100,000+ visits per annum are re- categorised to be included alongside ‘Large’ museums (e.g. 50,000 – 99,999 visits). 4 Profile of respondents Figure 1: All North East Accredited museums by type 6 4 Across the museums that responded to the survey it should English Heritage be noted that National Trust properties are 8 Independent underrepresented in the survey sample relative to the type Local Authority of Accredited museums in the North East overall. A full list 1 of the museums which returned the survey for 2016/17 is 25 Military 3 included at the end of this report, as well as a breakdown of National the variations in response between 2015/16 and 2016/17 on pages 7 and 8. National Trust University Museum opening hours 21 Museums were asked to provide details on their typical opening hours: Figure 2: Profile of Survey respondents by type • 30% (15) reported that they were open all year round • 29% (16) reported that they were closed part of the year 4 as regular seasonal closure 5 English Heritage • 6% (3) of museums opens by appointment only either all 2 year or part of the year 2 Independent • 11% (6) of museums were closed for the year/part of the Local Authority year for redevelopment 22 • 25% (14) of respondents did not provide detail on their Military opening arrangements National Trust University 19 5 Figure 3: Respondents by museum size 17 Respondents by size 18 16 14 Museums in the North East range from a national 14 13 museum to small volunteer-led organisations; the 12 size of a museum has been determined by its visitor 10 numbers in 2016/17. 10 8 Figure 3 shows that the highest response rate came 6 from those museums classed as medium in size (10,000 – 49,999 range). 4 2 0 Geographic distribution 9,999 or less 10,000 - 49,999 50,000 - 99,999 100,000+ Visits per annum Figure 4 shows that response rates were relatively high across all four sub-regions. Figure 4: Respondents by sub-region. One museum in each of the sub-regions marked with an asterisk has not been included in the percentage No. of responses/ Percentage return change calculation. This is because they/their Accredited museums collection is housed within another museum/s and therefore not counted towards the overall County Durham 13 from 17* 81% percentage. Northumberland 16 from 21 76% Tees Valley 10 from 11 90% Tyne and Wear 15 from 19* 83% Total 54 from 68 79% 6 Core group Museums who responded to MDNE Annual Tees Valley: Museums Survey for 2015/16 and 2016/17 Captain Cook’s Birthplace Museum Cleveland Ironstone Mining Museum County Durham Dorman Memorial Museum Aycliffe and District Bus Preservation Society Hartlepool Art Gallery Beamish – The Living Museum of the North Head of Steam – Darlington Durham Museum and Heritage Centre Heugh Battery Museum Weardale Museum Kirkleatham Museum Middlesbrough Institute of Modern Art (MIMA) Northumberland Museum of Hartlepool Bailiffgate Museum Preston Park Museum and Grounds Berwick Museum and Art Gallery (Woodhorn Trust) Cragside (National Trust) Tyne and Wear: Heatherslaw Corn Mill Arbeia Roman Fort (TWAM) Heritage Centre,
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