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Museum Development North East Annual Survey of Museums 2015/16

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Museum Development North East Annual Survey of Museums 2015/16 Museum Development North East Annual Survey of Museums 2015/16 Summary of 2015/16 findings Response rate Online engagement Workforce – volunteers • 46 museums responded to the Museum • 91% of respondent museums have their • There were 2,256 active volunteers, Development North East (MDNE) Annual own website and 91% used social media to which equates to 112 full time Museums survey which equates to a 77% engage with audiences. equivalents. response rate amongst Accredited • On average each museum had 73 museums in the region. Educational engagement volunteers. • Museums delivered 7,924 learning and • Each volunteer contributed an average of Audiences outreach activities that engaged 279,269 84 hours in the year. • There were a total of 4,438,945 visits to participants in these activities. • Volunteers contributed a total of 184,439 museums in 2015/16 based on responses hours to museums in the region. received. This figure could be as high as 5.1 Financial operations • Volunteer time was worth £1.3 million to museums across the region. million when taking in to account other • 52% (32) charged for admission, 41% (23) available data sets (see p8). offered free entry all year, 41% and 6% (4) • Children (under 16s) accounted for 44% of were free but charged for some Workforce – paid staff all visits. exhibitions/ seasonally. • Museums employed 1,117 paid staff, • Museums held 4,230 activities and events • On average, earned income accounted for which equated to 592 full time that engaged 221,800 participants. 42% of income, public subsidy 39%, grants equivalents. 12% and contributed income 7%. • 4 museums were entirely volunteer-run Economic impact • £16,017,045 was generated in earned with no paid staff. • Visits to museums represented around income. • Volunteers outnumber paid staff by over £53.8m of gross visitor impacts. • £14,756,317 was received in regular 2:1. • There were at least £21.9m of direct, public subsidy. • The ratio of FTE to total head count indirect and induced impacts as a result of • 4,622,766 was received in grant funding. suggests a significant amount of paid work spend on goods and services by museums. • £2,480,692 was received in contributed is undertaken on a part-time or seasonal • At least 841 full time equivalent (FTE) income. basis. direct, indirect and induced jobs were 2 supported by museums. Introduction Survey method This report presents the findings of the first The survey was undertaken in collaboration The survey was sent to all 63 museums in Museum Development North East Annual with the national Museum Development the North East that are Accredited, as well as Survey of Museums. The survey was carried Network in England with the intention of being promoted via the MDNE website and e- out to establish a baseline of data on providing consistent data capture across bulletin. Museums were asked to provide museums in the North East, which will be multiple regions to enable more effective data for the 2015/16 financial year and were used to analyse and report on trends over the advocacy and benchmarking. given the option to complete the survey coming years. online or to return it as a hard copy. Survey questions are based on a survey that Findings will help contribute to estimates of has been carried out in the South West The survey was divided into four sections: the social and economic impact of museums region since 2012/13. The South West • Audiences and inform how Museum Development North survey was developed in consultation with • Educational engagement East delivers support to museums. The museums and local authorities and from • Financial operations results will also enable museums to previous data collection exercises; including • Workforce benchmark themselves against a range of Fast Forward West Midlands. Questions have comparators. also been adapted to align with Arts Council Multi-site organisations were given the option England’s (ACEs) annual survey of Major to provide a single response as a whole The data gathered through this survey has Partner Museums and National Portfolio organisation, or by individual site. A number also contributed to the Museums Organisations. of multi-site museums submitted mixed Association’s UK wide ‘State of the Nations’ responses with some data provided on a site 2016 museums survey and will be used to by site basis and other data provided at a advocate on behalf of museums to funders, whole organisation level. Where this is the politicians, stakeholders and the public. case it has been highlighted. 3 Sample and Categories of response museum 46 museums responded to the survey, which When considering the responses, the Two main categories of museum are used for equates to a 77% response rate amongst following should be kept in mind: analyses throughout the report: Accredited museums. The relatively high response rate means that the figures and • Not all museums responded to every • Type of museum – determined by funding conclusions drawn in this report can be question. source and governance model. considered broadly representative of • Percentages have been rounded to the • Size of museum – determined by annual museums in the region. nearest whole number. visit figures. • ‘All museums’ is every museum which Three Accredited museums have been submitted a return. discounted from this return rate. The • Where differences are small and response Sedgefield Borough Council collection is not levels low, care must be taken when included as the collection is housed within interpreting the data. Locomotion, The National Railway Museum, • Budget data must be viewed as Shildon. The Light Dragoons (15th/19th The approximate or indicative, as different Kingʼs Royal Hussars) Museum is not accounting methodologies are used by included as it is housed in the Discovery different museums and a number of Museum. The Durham Light Infantry Museum venues operate with a different financial is not included as the museum was year to April - March. relocating to another site. It is worth noting that there were no responses from English Heritage Accredited sites and a number of large National Trust properties did not respond. This will have an impact on the scale of the museum sector in the region indicated by the survey results. 4 Figure 1: All North East Accredited museums by type. Profile of Independent respondents 4 Local Authority 8 National Across the museums that responded to the 21 survey both English Heritage and National Ministry of Defence 5 Trust properties are underrepresented in the University survey sample, relative to the type of 3 Accredited museums in the North East National Trust 1 overall. A full list of the museums which English Heritage returned the survey is included at the end of this report. 21 Relative to other English regions, the North East has a smaller percentage of independent museums, making up 33% of Figure 2: Profile of survey respondents by type. the sector compared to 48% nationally. Independent Local Authority Museum opening hours 4 National 3 Ministry of Defence 2 Museums were asked to provide details of University 17 National Trust their typical opening hours: 1 • 23 (50%) were open all year round • 21 (47%) were closed for part of the year, as part of a regular seasonal closure. • 1 museum was closed for part of the year for reasons such as repairs or redevelopment. 19 • 1 museum was open by appointment only all year round. 5 Geographic distribution Figure 3: Respondents by size. 16 15 As Figure 4 shows there were considerable 13 differences in the response rates between the 14 sub-regions, ranging from 100% in the Tees Valley 12 11 to 57% in Northumberland. 10 *In Figure 4 one museum in each sub-region (marked with an asterisk) has not been included 8 7 in the percentage return calculation. This is 6 because they were either closed at the time the survey was conducted, or their collections are 4 housed within other museums and therefore not counted towards the overall percentage. 2 0 Respondents by size 9,999 or less 10,000 - 50,000 - 100,000+ 49,999 99,999 Museums in the North East range from large national museums to small volunteer-run Figure 4: Respondents by sub-region. organisations. Figure 3 shows the size of Number of responses/ Percentage return respondent museums, determined by their visitor Accredited museums numbers in 2015/16. County Durham 7 from 11* 70% Northumberland 12 from 22* 57% Tees Valley 11 from 11 100% Tyne and Wear 16 from 19* 89% Total 46 of 63 77% 6 Figure 5: Total visits to museums by size. Audiences 9,999 or less 57,928 10,000 - 49,999 This section looks at overall visitor figures, 346,625 50,000 - 99,999 visits by children and online engagement. 513,862 100,000+ Total visit figures Based on the responses received there were a total of 4,438,945 visits to museums in 2015/16. Visitor figures are heavily 3,520,530 influenced by a small number of large museums, with 13 museums accounting for 79% of all visits. Museums were asked whether the visitor figures they provided were actual or Figure 6: Total visits to museums by type. estimated. There were 30 responses to this Independent question,70% (21) provided actual figures Local Authority while the remaining respondents provided 574,378 National estimates. Ministry of Defence 1,172,628 National Trust 360,356 National Publicly available data for those museums who did not respond to the survey, suggest 97,221 that they receive an additional 700,000 213,349 visitors per year (approximately) based on the Visit England ‘Visitor Attraction Trends in England’ 2015 report. This would take the total number of visits to museums in the North East, per year, to over 5.1 million.
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