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CONTENTS Strategic Management and growth economy under the Hammer of Recession and pressures - An Attempt for Understanding a Complex Situation Dr. Muhammad Ali EL-Hajji Seasonality in Stock Markets-Causes and Trends Mohamed Kamara & Mr. Rohit Bahai Causes and Consequences of Global Warming Dr. Urvashi Sharma Micro Finance and Women Empowerment: A Critical Overview Dr. D. Raja Jebasingh Constraints that encounter Strategic Sourcing: A Qualitative Assessment Prof. Ramagopal I & Prof. Lalit Prasad Structure of VAT in Federal Economy of Brazil Dr. Ummed Singh Significant Issues in Cyber Technology Mr. JPS Sirohi & Ms. Rajni Sirohi Lord Krishna Theory of Management in Hospitality Ms. Anju Chaudhary & Ms. Divya Thakur iNTi Green Marketing: Making Sense of the Situation t Ms. Deepmala Jain XGroup'of Institutions '%.:i'5'AT;£VVAY^^T6 KNOWLEDGE I. ' V C'hWderpllflfu^IlifCoTlege of Higher Studies & School of Law Chanderprabhu Jain College of Higher Studies & School of Law, Narela, Delhi - 110040 (Recognized by Govt of NCT of Delhi, Affiliated to Guru Gobind Singh Indraprastha University, Delhi) V ision About the College “Consistently improving the Chanderprabhu Jain College of Higher Studies (CPJ-CHS) institutional perseverance, & School of Law, has been promoted by the Rishi Aurobindo persistence and patience for Educational Society to start market focused professional ensuring continually rich, programmes in the emerging areas of higher education in value-based and globalize those disciplines which have high growing job potential. careers and lifestyles for all students who enroll themselves The College aims to impart high quality professional for studies in the academic education in a vibrant academic ambience with a faculty of programmes conducted at this distinguished lecturers and resource persons from industry. c o lle g e .” Besides their intensive involvement in stimulating academic work, students will also have ample time for sports, cultural M ission and other enriching activities. To introduce market focused professional programmes in The permanent campus of CPJ-CHS & School of Law is emerging areas of higher located in a beautifiil area within the sprawling Narela education in all such disciplines Campus and is affiliated to Guru Gobind Singh Indraprastha which have high job potential, University. It is presently having 1000 students, 70 faculty namely, management, members and a similar number of support staff. We have a computer applications and legal state-of-the-art infrastructure including laboratories, library studies. and computer facilities. Maintaining close liaison with Delhi, the capital of the country, is known for its multi the different growth sectors of cultural milieu, dynamism and rich academic legacy. the economy in order to discern Students joining CPJ-CHS & school of Law will be nurtured the sets of knowledge and skills within this rich cultural and educative environment. that are included in the job profiles of different levels of human resources and keep a Sh. Subhash Chand .Jain, a well-known name in the constant watch on the emerging educational world, is the Chairman of the Institute. The changes in order to supplement Institute runs the 3 year full time BBA, BBA (CAM), BCA the regular instructional system programmes and 5 years integrated programme in by value added academic BA.LLB.(H) course affiliated to G.G.S.I.P. University, programmes also in order to Delhi. The credibility of education at the Institute is meet the requirement of the increasingly being realized and recognized by the corporate m arket. w o rld . Chairman’s Message t is matter of great pleasure that July 2011, issue of “CPJ Global Review” an International Journal is published well in time. I am sure it will be a source of I inspiration for everyone, and will direct faculties’ creativity to new dimensions of mature expression Education has been the fountainhead of every human endeavor. Its quality has been the driving force for an eternal quest of wisdom through the corridors of human experience. It is this quality alone which in its true manifestation becomes the inspiration for transcendence from the mundane to the higher realm of life. The vigorous youth of today who are staying away from the righteous path, need a strong hand to guide them in the right direction. Today’s generation is no doubt straying because of a lack of direction and is losing out on their precious years of fulfilling life. We believe that nothing is impossible for a person with an indomitable will. This perseverance is best encapsulated by our modem system of teaching. We are well aware of the fact that the environment today is more competitive than ever before. Keeping this in mind, we at CPJ-CHS & School of law train the students to face the challenges beyond the walls of the campus. With Best Wishes Sh. Subhash Chand Jain Director’s Message t the outset, I wish to thank all the contributors and readers of our previous issues of CPJ Global Review for making it a success. CPJ-CHS & A School of Law is an educational institution of distinction, combining excellence with innovation. The College places a high value on providing its students with a fulfilling educational experience in their chosen discipline. It offers a wide range of academic courses to students giving them a solid academic foundation and enabling them to achieve their individual goals. Extensive applied research ensures that the best and latest developments in industry, commerce and the public sectors are incorporated into our courses. We at CPJ-CHS & School of Law aim to work for equipping our students with best of skill sets, knowledge and a winning attitude to avail all opportunities locally as well as worldwide and build a great future for our country and the world at large. At the same time they need to fulfill their dreams by shaping their own destiny. We are committed to create pathways that connect human potential to reality, promise to performance and ambition to achievement, in order to bridge the gap between demand and supply of skilled manpower, in terms of quality and quantity, to ensure incessant economic growth. We are happy to launch the third issue of our academic journal. It incorporates research papers, articles, study reports etc. On the following series like Strategic Management and Growth Economy under the Hammer of Recession and Pressures, Seasonality in Stock Market - Causes and Trends etc. Warm Regards, Prof. J.P. Mohia n CHAIRMAN Sh. Subhash Chand Jain Editor’s Desk SECRETARY Mr.AbhishekJain Dear Readers, CPJ Global Review is playing a crucial role in developing the research activities EDITORIAL BOARD among researchers. Editor-in-chief Excelling in advancement and transfer of knowledge is only possible through maintaining a strong research culture. An academic instimtion can achieve a Prof.J.P.Mohla competitive status if and only if it has a significant presence in the research community. The aim of CPJ Joumal wiU be to keep its readers widely interested in basic and applied research and to promote interaction and collaboration Editor among researchers from different fields. We are seeking to move away from formal and structured presentation of research activities; instead, we would Dr. Urvashi Sharma like to provide the researchers an opportunity to actively contribute to the Joumal. Members As we come to the end of another year, I would like to take a moment to thank everyone who has helped us in bringing out this annual International Ms. Sakshi Chhabra Joumal. There have definitely been challenges along the way, but it’s been fun too. First, 1 would like to thank all those who were able to contribute their Ms. Sonia Goswami articles and columns this year, for taking the time to share some of your knowledge and passion with the rest of us. I would also like to thank the Ms. Rajni Sirohi members of the editorial board for their assistance and other members of our college who helped me along the way. Mr. Amresh Kumar Singh I hope you will enjoy reading this issue and we welcome your feedback on any aspect of the Joumal. With best regards. Dr. Urvashi Sharma STRATEGIC MANAGEMENT AND GROWTH ECONOMY UNDER THE HAMMER OF RECESSION AND PRESSURES - AN ATTEMPT FOR UNDERSTANDING A COMPLEX SITUATION *Dr. Muhammad Ali E L -H ^i Abstract This research paper highlights the information related to the strategic management and recession. In the starting this study describes how recession has marked the transformation of UK economy. This study also highlights that how the recession impacts the strategies of management, and what are the expected strategies by management in order to face the current recession. In the middle o f the paper, there is a much evidence available to support the facts o f management responses to recession. Study also describes strategies o f management that can be differ from public organisations to business corporations in the bigger context. In the end strong conclusion gives us a clear idea that recession affects the supposed impact of pricing and support decision of leaders in various sectors. Keywords Strategic management.Recession„investment,Productivity,growthopportunity,unemployment, consumer sentiments,economic indicators. Strategic Management under the Hanmier of Recession he UK economy has suffered through two deep by falling demand help to weed out weak firms, while recessions over the last decade and, as stronger firms are induced to bring forward productivity- T a consequence, its productive structure has increasing investments to help maintain their competitive undergone a major transformation. The most visible position. The result is that those firms who survive a consequences of these events include two waves of large recession, it is thought, ‘leaner and fitter’, and more able scale job shedding (with profoundly different regional to take advantage of new growth opportunities. Those impacts) accompanied by persistently high unemployment who find this view persuasive often attribute the well throughout the 1980s and early-1990s.