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Environmental Environmental Concerns OWEN@Vanderbilt VOLUME 19 / ISSUE 3 MAGAZINE WINTER 2000 on the cutting edge of ALSO GREENGREEN THE GROWING DIGITAL DIVIDE OWEN UNPLUGGED nationally acclaimed ENVIRONMENTAL management program WINTER 2000 Teed Off AGAIN contents The third annual OWEN GOLF INVITATIONAL held October 23 at the Legends Club in Franklin, Tennessee, brought together students and recruiters COVER STORY to not only exchange golf tips, but career tips as well. Ready to head to the course On the Cutting Edge of Green 16 Owen’s Innovative Environmental Management are Ford Primus recruiters Romain Program Draws National Acclaim a BY JANE DUBOSE Bubay, Mulubwa Munkanta, ’98, and 16 Dallas Thornton. Foursome Matt Horenkamp, SAP America, student FEATURES Matthew Grace, Mitch Freedman, The Growing Digital Divide ’99, and student Noni Nielson 10 Looming Large is the Concern That the Internet May Not pause for a photo before Scale Economically a BY ASSOCIATE PROFESSORS proceeding with their game. DONNA HOFFMAN AND TOM NOVAK The tournament featured a Owen Unplugged 14 Wireless LAN Puts OGSM at Forefront of New four-person team scramble Technology a BY BETH MATTER with best ball scoring. Participants included 80 Big Business Meets the e-World MBA students, 8 alumni, and 30 Owen Alumna Alice Peterson Takes on the Mission of Making Sears the Online Site for the Home 30 company representatives. a BY ERYN BROWN Corporations getting into the swing included BellSouth, Career Central, ConAgra, REUNION Continental Airlines, El Paso Alumni Ate, Drank, and Were Merry 10 Energy, Ford, FedEx, Goldman 24 October 8-9 Sachs, Hay Group, Meritor Automotive, Morgan Stanley Dean Witter, Reliant Energy, SAP America, Saks, Southern DEPARTMENTS Company, SunTrust, Towers 2 INSIDE OWEN—Name and Design Change for Magazine; Perrin, and Wachovia. Corporate Advisory Board Formed; New TEC Center Established; Second Annual E-Commerce Press Fellowship; Director of Communications Hired; Stoll Delivers AFA Address; Alexander Hall Bites the Dust; Scholarships Funded; Scholarships Awarded; Owen Survey Rates Business Innovations; Averbuch Gets Facelift; Owen Visits Cuba, and more OWEN@Vanderbilt 8 IN THE NEWS—Headlines From Around the Nation MAGAZINE 9 CORPORATE SPOTLIGHT—Healthstream WINTER 2000 VOLUME 19, NUMBER 3 ● The Owen@Vanderbilt Magazine is published three times a year by the Owen Graduate School of Management at Vanderbilt University, 401 21st 21 FACULTY NEWS—Faculty Notes; New Faculty; Real Time Marketing; Avenue South, Nashville, TN 37203-9932, in cooperation with the Vanderbilt Office of Alumni Publications. Dipping into the Cookie Jar ● Acting Dean—Joseph D. Blackburn Jr. ● Editor—Beth Matter ● Designer—Deborah Hightower ● Contributors—Eryn Brown, Jane DuBose, Lew Harris, Donna Hoffman, Tom Novak ● Director of External Communications—Juliana Deans ● Director of Alumni Publications—Anthony J. Spence 25 CLASS ACTS—Class Notes; Alum Profile: Alice [email protected]; Making the Most of Your Owen Years EDITORIAL OFFICES ● Vanderbilt University, Office of Alumni Publications, Box 7703, Station B, Nashville, TN 37235; Telephone: 615/322-0817; Fax: 615/343-8547; [email protected] Please direct alumni inquiries to: Alumni Affairs Office, Owen Graduate School of Management, 401 21st Avenue South, Nashville, TN 37203-9932, Telephone: 615/322-0815 Vanderbilt University is committed to principles of equal opportunity and affirmative action. ● Visit the Owen School on the Web: http://www.mba.vanderbilt.edu 24 ● Vanderbilt University Alumni Publications on the Web: http://www.vanderbilt.edu/alumni/publications insideOWEN Stoll DIRECTOR OF COMMUNICATIONS HIRED STOLL DELIVERS AFA ADDRESS rofessor Hans Stoll concluded a year of serving as president of the American TO OUR READERS: uliana Deans, a marketing professional with Fortune 500 work experience, Finance Association by presenting the keynote address at the AFA’s annual This issue marks a name and design has been named to the newly created position of director of P meeting in Boston January 7-9. change for our magazine. For some communications. J “The prestige and recognition of the AFA as the leading organization of time, Owen alumni have said the Deans’s plans include developing an integrated marketing program and American finance professors is based on the long history of the organization, the name Owen Manager did not accurately communicating core strengths to appropriate audiences through a variety of quality of its membership, and the quality of the Journal of Finance, which it reflect their career experience or that communication vehicles: Internet/Intranet, web site, news releases, advertising, publishes,” Stoll says. “It’s been a great honor to have been elected to this of the general alumni body, and we at direct mail, and publications, including the Owen@Vanderbilt Magazine. position and to have served as its president for the past year.” the Owen School agree. The new “I believe that it is essential as a communicator Stoll, the Walker Professor of Finance, is founder and director of the Financial name, Owen@Vanderbilt Magazine, is to identify and develop the future communications Markets Research Center at Vanderbilt. more inclusive of our diverse audience, needs of the School rather than just relate what we while capitalizing on the Vanderbilt offer. By building a model that focuses on brand name and our leadership communication strategies, the Vanderbilt/Owen position within the field of ‘brand’ is enhanced,” she says. “The School’s NEW TEC CENTER SPURS RESEARCH, TECHNOLOGY TRANSFER telecommunications and electronic strategic communication objectives are defined and he new Telecommunications operations, and change high potential MBA students, running commerce education. translated into meaningful messages tailored to and Electronic Commerce management); and information conferences and workshops on TEC We will continue to report on news influence each of the internal and external Research Center is taking systems (data management, issues, and doing joint projects with constituencies. Feedback from the constituencies is T of Owen and our alumni around the Owen’s TEC initiative to a new level knowledge management, systems industry. world in a timely and lively manner. Deans used to build credibility for the original objectives.” by making its cutting edge research development, and ERP systems). “The TEC Research Center is going Feel free to drop us a line with Prior to coming to Owen, Deans served as a and academic resources available to “The TEC Center leverages these to take telecommunications and questions or comments about the consultant providing marketing expertise to both businesses. resources to help businesses electronic commerce research into all material in this and future issues. high-tech start-up businesses and established corporations in Atlanta. She has Owen, a pioneer in the field of effectively respond to the challenges aspects of network based business held senior-level marketing positions with AEGON, BellSouth, and General telecommunications and electronic of the networked age and exploit its activities,” Gavish says. Joe Blackburn Electric, and started her career with IBM in sales. She received an undergraduate commerce, offers momentum and opportunities,” says Professor Ben The Center is currently soliciting Acting Dean degree in international affairs and communications from George Washington expertise in three areas critical to TEC: Gavish, center director. sponsorships. For more information University and an MBA from Emory University. telecommunications (network design, In addition to technology transfer, on the Center and/or sponsorship network management, the Internet the Center’s goals include developing benefits, contact Gavish at (615) 322- and the WWW, wireless and mobile a world class TEC research program, 3659 or at [email protected]. CORPORATE ADVISORY BOARD FORMED systems, and multi-media); electronic becoming a repository for TEC edu. Visit the Center online at http:// commerce (strategy, policy, research, attracting and developing mba.vanderbilt.edu/tecweb. he Owen Corporate Council, an advisory board composed of T senior executives of national and international firms, has been formed to provide strategic direction for the Owen School. The Council will help Owen anticipate the changing needs of the E-COMMERCE PRESS FELLOWSHIP business world and assist with strengthening its external relations, nce again, the Owen School offers leadership education in the including executive development, marketing, and placement. fields of telecommunications and electronic commerce—but Members include Larry Wilson, chair, (retired) CEO, Rohm & Othis time it’s for journalists, not graduate students. Haas; John Ingram, ’86, vice-chairman, Ingram Industries; Bill Bain, The second annual E-Commerce Press Fellowship will be held in Bain Willard Companies L.P.; Brad Martin, E ’80, chairman and Washington, D.C., March 12-15, moving from its prior venue at Owen. CEO, Saks Incorporated; Sharon Munger, CEO, M/A/R/C, Inc.; Having received the highest accolades ever given to a National Press Gene Shanks, CEO, NetRisk; Jimmy Bradford, senior partner, J.C. AND THE WALLS CAME TUMBLING DOWN Foundation Fellowship program, this year’s program continues to bring Bradford & Co.; Josue Gomes da Silva, ’89, vice president, Alexander Hall, former home of the Graduate together journalists from across the nation to learn about trends in e- Coteminas, Brazil; Cal Turner Jr., CEO, Dollar General; Patrick School of Management,
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