TM for the short range connectivity environment

Video enabled September 2006

HIGH SPEED BLUETOOTH

THIS ISSUE A NEW DAWN SHIFTING INTO HIGH GEAR BLUETOOTH – THE UNDERLYING SUCCESS OF UWB? MOTOROLA’S VISION FOR HIGH SPEED BLUTOOTH

sponsored by 2 www.click.co.uk a new dawn

This issue of Incisor is dedicated to an important development that is taking place now in the short range wireless market. It has been produced in partnership with three industry-leading organisations with whom Incisor enjoys a close working relationship. These are the Bluetooth Special Interest Group, CSR and Motorola. The development that we are focusing on concerns the alliance that has been created between two wireless technologies – Bluetooth and Ultra-Wideband (UWB). Few would dispute that Bluetooth is the de facto standard for short range wireless connectivity, and the master of the Wireless Personal Area Network or WPAN. This is a fast-moving world though, and today’s mobile devices are encouraging us to move ever larger amounts of data around. Bluetooth needed a higher speed of data transfer if it was to retain control of the WPAN. In March this year the Bluetooth SIG announced that it would join forces with the WiMedia Alliance version of UWB, which offers very high data rates and very low power consumption. We are now working towards the launch of what is currently known as High Speed Bluetooth. Within this special issue we use the multi-media capability of our magazine to include video as well as conventional editorial material. We present interviews with three senior executives – one each from the Bluetooth Special Interest Group, CSR and Motorola. There are few people in this industry with a better and more accurate understanding of the High Speed Bluetooth roadmap. We have created an extended version of this introduction, which provides an expanded overview of the High Speed Bluetooth project, and – for new readers – also provides background information to how Incisor came to be involved with these high profile wireless industry trailblazers. Go to the video link shown on this page to learn more. We have also included further links to valuable reference material, such as Motorola’s fascinating ‘Jordan’s morning’ short movie. I regard this as a new chapter in the history of Incisor. The reality is that this vision has probably never before been presented to people outside of closed door industry events. More similar ventures will follow, and I would be very pleased to get your feedback. How can we improve and expand our publishing activities? Send me an email at [email protected].

Vince Holton Publisher & editor-in-chief, Incisor

INCISOR TV ADDS VIDEO THIS MONTH EDITORIAL CONTACTS

This issue contains four video interviews SHIFTING INTO HIGH GEAR PRODUCED/DISTRIBUTED BY: which are presented as Flash (.flv) video The Bluetooth Special Interest Group Click I.T. Limited files. By clicking on the screens shown roadmap for High Speed Bluetooth. www.click.co.uk you will view the interviews which are Hampshire Gate, Langley, Rake streamed from the Click I.T. web site – Hampshire GU33 7JR, England Tel: +44 (0)1730 895614 www.click.co.uk. BLUETOOTH – THE Incisor provides commercial and promotional The quality of video delivery will depend UNDERLYING SUCCESS opportunities. Sponsorship and advertising on your connection speed. The OF UWB? enquiries should be directed to Vince Holton assumption has been made that all but a The perspective of the leading Bluetooth CONTACT DETAILS: very few Incisor readers will have the semiconductor company. Publisher/Editor-in-chief: Flash media player installed and access Vince Holton · [email protected] to a broadband connection. A 1MB/s line Telephone: +44 (0)1730 895614 has been used as the benchmark. MOTOROLA’S VISION FOR Views expressed within are those of the Incisor editorial and management representatives, and HGH SPEED BLUTOOTH of the representatives of sponsor companies. The future of rich media on mobile devices. Incisor is distributed on a monthly basis to companies and individuals with an interest in short range wireless technology. Subscribe to Incisor free of charge at: http://www.click-incisor.com/subscribe.php Should you wish to stop receiving Incisor, please send a message titled 'UNSUBSCRIBE' to: mailto:[email protected] CLICK HERE TO VIEW The Bluetooth word mark and logo are registered INCISOR INTRODUCTION trademarks and are owned by the Bluetooth SIG, Inc. Incisor and the Incisor brandmark are trademarks of Click I.T. Ltd. All other logos and trademarks are the property of the relevant companies. © Copyright Click I.T. Ltd 2006 3 Bluetooth Special Interest Group www.bluetooth.com

Bluetooth - shifting into high gear

that gauges levels of consumer awareness. The most recent study polled 2100 consumers between the ages of 18 and 70 in the United States, United Kingdom (UK), Germany, Japan and Taiwan. Of the countries polled, the average awareness level was 73 percent, up from 60 percent in 2004. In the UK the number was an astonishing 85% of people surveyed.

Why the need for more speed? This is a fast moving industry, and consumers are transporting ever increasing data volumes between mobile phones, computers and many other electronic devices, whilst manufacturers and content providers develop ever more bandwidth hungry applications.

High Speed Bluetooth technology addresses this challenge and enables new usage scenarios such as synchronizing an MP3 player with a PC - transferring hundreds of songs at a time. Calculations suggest that High Speed Bluetooth technology will be able to transfer a whole album of MP3 songs in less than a second. Similarly, and in a fraction of the time currently needed, a camera phone will transfer hundreds of images and HD video will be streamed to a TV from a camcorder or a future mobile phone.

In the world of Bluetooth wireless range wireless standard for personal A substantial increase in data rate was technology, a development is taking connectivity. Three new Bluetooth needed for Bluetooth technology to meet place that is as important as any so far. enabled products are qualified every day these needs. The Bluetooth SIG A transition that could render Bluetooth and over 10 million Bluetooth units are discussed with its members the best way technology’s success to date merely a shipping per week, and the rapid of making a high speed version of prelude. growth continues. The installed base of Bluetooth technology available. In March Bluetooth devices was over 500 million 2006 it was announced that the Over the course of the next 12-24 products at the end of 2005 and is Bluetooth SIG would combine forces with months, Bluetooth technology will evolve projected to surpass one billion sometime the WiMedia Alliance and its MB-OFDM so that it can handle applications that during 2006. version of UWB. The WiMedia Alliance require extremely high bandwidth, basis for the industry’s first UWB coupled with very low power Bluetooth technology will now move into standards (published by Ecma consumption. Today, this new the new territory represented by high International) is optimized for wireless development, which combines Bluetooth bandwidth applications in the home and personal-area networks, delivering high- technology with Ultra Wideband (UWB), is broader business environment. One speed (480Mbps and beyond), and low- known as High Speed Bluetooth important factor will ease the transition power multimedia capabilities for the PC, technology. from the current position as clear leader consumer electronics, mobile and in headset/cellphone connectivity. This is automotive market segments. As Bluetooth technology emerged in the very high level of awareness of the 1998, could the core team of engineers Bluetooth wireless technology and the The combination of Bluetooth technology possibly have known the real potential? Bluetooth brand. and WiMedia UWB maintains core Bluetooth wireless technology was attributes that have led to Bluetooth designed to connect mobile devices For three years, the Bluetooth Special technology’s leadership and consumer anywhere, anytime. Today, Bluetooth Interest Group (Bluetooth SIG) has demand. These include low power technology has become the global short- commissioned a market research study consumption, ad hoc short range PAN ➔ 4 www.bluetooth.com

connectivity and robustness against found itself in when it was launched back With semiconductor companies already interference. Crucially, the Bluetooth SIG in 1998. Both parties have agreed to working on the first Bluetooth and WiMedia Alliance identified shared develop a high speed, high data rate technology/UWB chip sets, the first goals for global regulatory approval, Bluetooth solution that utilizes the prototypes are expected by the second backwards compatibility with over unlicensed radio spectrum between 6 and quarter of 2007. Prototyping is expected to 500 million devices and high-quality 9.25 GHz, which is partially available in be completed by the fourth quarter of products, plus the need to deliver data most countries. The Bluetooth SIG is 2007, soon thereafter first consumer rates required for high bandwidth personal convinced that with lobbying this will be products are also likely to appear. area applications for many years to come. made available in most markets. As the Bluetooth SIG and WiMedia Alliance The Bluetooth SIG judged that joining The selection of the higher frequency define the implementation process, it is forces with the WiMedia Alliance would range answers concerns voiced by fully intended that all of the good work that significantly strengthen the Bluetooth regulatory bodies in both Europe and Asia. has been put in to perfect the Bluetooth domain for the future. The Bluetooth SIG is already working with SIG Qualification Program is carried over Japanese and European regulators, basing so that High Speed Bluetooth enabled Integrating Bluetooth wireless its work on the experience gained with products meet the Bluetooth SIG’s high technology and UWB Bluetooth technology some 8 years ago. standards for interoperability. So the need for more speed had been established, and the solution chosen. A clear playing field? Re-mapping the wireless world However, the Bluetooth SIG had not only Once the regulators are satisfied, and High Bluetooth technology is already an had to choose whether to develop its own Speed Bluetooth devices are widely established wireless solution with radio or to build on another industry available, Bluetooth technology will move worldwide availability. What better high standard, it also had to be attentive to its beyond the cellphone/headset and into the speed WPAN solution can there be than a members’ needs. Those members wanted home. Awareness of new use cases, combination of Bluetooth wireless to leverage their current investments in including gaming, networking and music technology and WiMedia UWB, which both Bluetooth and UWB technologies, streaming, is on the rise in all countries. delivers the strengths of both? while meeting the high-speed demands of their customers. Other wireless devices operate in these The Bluetooth technology and WiMedia areas, and the consumers attention may UWB solution has extremely solid benefits: As well as maintaining the core attributes be drawn by other wireless solutions. it can be used globally, it is the master of of Bluetooth wireless technology, a major Comparisons will be drawn with high ad hoc connectivity and has an consideration was backwards speed wireless technologies such as the established pairing/association model that compatibility. This had been considered, IEEE 802.11n version of Wi-Fi, and has been proven by a large amount of and the WiMedia UWB common radio Wireless USB. Bluetooth technology has consumers. It also has the model of platform was designed from the outset to been challenged for years by other profiles, maintains the extreme low power operate with application stacks developed technologies and yet has always had its modes that allows batteries to last for by the Bluetooth SIG, 1394 Trade place. None of the high speed, short weeks, while the WiMedia UWB high Association Wireless Working Group, and range wireless alternatives provide speed mode is brought into play only when the Certified Wireless USB Promoter Bluetooth technology´s ad hoc architecture it is needed to transfer larger amounts of Group. with low power modes. Wireless USB data in extremely short time at a power starts out on the road to consumer consumption that is the lowest of all The combination of Bluetooth technology acceptance from a basis of fragmentation. wireless technologies. All of this is and WiMedia UWB enables the use of the User benefits and association models are achieved without needing to re-educate best radio technology for each application. unclear in many Wireless USB scenarios the established, global Bluetooth user The UWB physical layer will enable high- and - crucially - there is more than one base, nor will it impact usage patterns for speed applications, while the Bluetooth ’standard’. Is it Certified Wireless USB, or the installed base of Bluetooth devices. physical layer allows continued support for is it CableFree USB? Meanwhile, the low power applications like mice and 802.11n wireless local area networking Today, Bluetooth technology is outselling headsets. The goal is to ensure that the protocol continues to face standardisation, all other wireless technologies except high-speed solution is optimized for mobile power consumption, spectrum and GSM, and is now even getting close in devices, with automatic switch over to interference issues. volume shipments to that global standard high speed when needed, all with minimum for cellphones. With the emergence of input from the consumer. The High Speed Bluetooth roadmap High Speed Bluetooth technology, the Work to deliver High Speed Bluetooth likelihood is that this success story has Simplicity and ease of use are a technology is already well underway. A only just begun. fundamental principle of the work that is Bluetooth SIG Work Group has been ongoing. The Bluetooth SIG and its established, and joint committtees such as members have ironed out many of the WiMedia and Bluetooth SIG Board and initial quirks with the technology and are marketing committees are working strongly focused on making the technology together. Industry support is growing, with easy to use for the average consumers. OEM’s looking into usage scenarios. The Programs such as Secure Simple Pairing, Bluetooth SIG Core Specification Working Experience Icons and a much improved Group Charter and UWB Feature testing program will increasingly make sure Requirements Document (FRD) were that all products interoperate well. approved by the Bluetooth SIG Board of CLICK HERE TO VIEW Directors earlier this year, and work has ‘BLUETOOTH AND UWB COMBINED’ Satisfying the regulators commenced on the specification draft One of the key challenges facing the within the Bluetooth SIG Core Bluetooth SIG and the WiMedia Alliance is Specification Working Group. It is for High Speed Bluetooth technology to estimated that the High Speed Bluetooth achieve global regulatory acceptance, the specification is to be completed by the same situation that Bluetooth technology first quarter of 2007. 5 CSR www.csr.com

Bluetooth - the underlying success of UWB?

By Robin Heydon, CSR

OVER THE PAST YEAR, ULTRA WIDEBAND (UWB) TECHNOLOGY HAS BEEN DEEMED AS ONE OF THE GREATEST ADVANCEMENTS IN HIGH-SPEED WIRELESS DATA LINKS. THE WIRELESS TECHNOLOGY IS PROMISING A DATA TRANSFER RATE OF UP TO 480 MBPS AND WILL MEET THE DEMAND OF DATA-INTENSIVE FUTURE APPLICATIONS. HOWEVER, CERTAIN ASPECTS OF UWB MAKE IT UNSUITABLE FOR USE AS A WIDELY ADOPTED AND PERVASIVE TECHNOLOGY FOR THE LUCRATIVE PORTABLE COMPUTER MARKET. THE LACK OF SIGNALLING TECHNOLOGY, TRUSTED SECURITY, ROBUST PAIRING, AND POWER-EFFICIENCY ISSUES ALL PUT UWB AT RISK OF BEING LEFT BEHIND AS A NICHE TECHNOLOGY, UNSUITABLE FOR BATTERY POWERED PORTABLE DEVICES. BLUETOOTH ON THE OTHER HAND, IS A PROVEN AND EFFICIENT TECHNOLOGY WITH THE ATTRIBUTES TO TAKE UWB AWAY FROM ITS NICHE APPLICATIONS AND INTO THE MASS MARKET OF PORTABLE DEVICES.

Consumer expectations dictate the choices The solution that the industry proposes is a consumer electronic devices is advisable in of product makers who are constantly software-defined radio that can incorporate a order to enhance interoperability; this is looking to add more value and connectivity number of different radio standards. essential for widespread consumer adoption. to their offerings. However, it is still difficult However, such an approach has its flaws. to implement the increasing amount of It can take a long time for a software-defined The marriage of Bluetooth and UWB competing wireless standards into a radio to find another device. The device has If one universal signalling channel did exist, single handset in order to design a to search its environment for every possible it would need to have a number of universal wireless radio. As a comparison, standard as well as each of its configurations. properties. It would require global regulatory we see this in the emergent mobile TV This issue highlights the need for the adoption approval, so that it could be used in every market, where there are already seven of one ubiquitous standard to enable fast device, regardless of the country of competing standards, all with different device discovery as well as high-speed data manufacture, sale or use. The single configurations. transfer. In addition, a single standard for standard should also be short range so that ➔ 6 www.csr.com

you could find your personal or local devices part of its operation achieves low power, low Figure 1 illustrates how UWB technology will and not all the devices in the building. cost and high data rates (when needed) with be integrated with the Bluetooth architecture. Additionally, robustness is a high priority, low power per bit. This is not something that The blue arrows indicate the data paths that especially to combat interference from other can be delivered through one technology. are currently available to users of Bluetooth. technologies. The ideal single standard, The coming together of Bluetooth and UWB The arrow marked ‘Bluetooth v1.2’ is the high-speed RF facilitator would be narrow will result in both technologies taking very original 1 Mbps link and the arrow marked band with frequency hopping characteristics different roles. Bluetooth will be used as a ‘Bluetooth v.2.0’ signifies the Enhanced Data as well as having fast acknowledgement signalling channel and in the consumer’s Rate of 3 Mbps. and forward error correction. Fast mind, will remain “on” even when “idle”. In acknowledgement ensures rapid data order to achieve high-speed data transfer The next arrow on Figure 1 shows the transfer between devices in heavy interfering with low power per bit, UWB will act as a proposed data path for the UWB link. Note situations. Forward error correction allows high-speed bearer for large quantities of that all of the Bluetooth host stack is used the receiver to correct errors in the currently data, creating an ad hoc 1.5 GHz wide and only the parts of Bluetooth that are received data even when low-level bearer to transfer the data. This bearer is specific to the existing 2.4 GHz radios are interference in the band is present. As most negotiated and coordinated by Bluetooth. bypassed. This Bluetooth architecture can of these devices will be battery powered, low UWB technology suits this type of also support the UWB radio being used with power is also a critical issue. Finally, as the application far better than using another RF certified Wireless USB, wireless 1394, or technology must be low cost, so that it can technology like Wi-Fi, as configuration of an WiMedia’s WiNet protocols at the same time. be easily incorporated into mass market ad hoc Wi-Fi connection can be very devices, economically and with no adverse difficult and time consuming, which impact on battery life. will discourage consumer use. Bluetooth with UWB Architecture

The most suitable single standard solution to This first step towards a unified this problem takes the form of a combined standard means that device Bluetooth and UWB (Ultra Wideband) hybrid- manufacturers would be able to radio. With the recent announcement by the use a simple and low cost Bluetooth Special Interest Group (SIG) that technology like Bluetooth in order UWB is to be integrated into the next to connect to other personal version of the Bluetooth specification, the devices. Like a hybrid engine in a technology landscape seems to be car, Bluetooth technology would changing, posing the first step towards a operate when idle and connect to hybrid-radio solution. Bluetooth compatible devices that either don’t support UWB or UWB is a very high speed RF technology require little amounts of data to be that sends information at very low power sent and received. When the Figure 1 – Bluetooth with integrated UWB over a large range of radio frequencies. applications need high data rates Bluetooth architecture diagram. UWB differs from other wireless technologies will then activate the UWB radio, opening up in that it transmits at levels very close to a ‘fat pipe’ high-speed data link to send and Conclusion what is considered the ‘noise floor’ – normal receive data rapidly. Once the data has Using Bluetooth technology as the facilitator background noise. This requires UWB radios been sent, the device would power-down and signalling channel will push UWB to have sophisticated receivers in order to the UWB radio and switch back to adoption into mass-market applications, detect signals at a level that is lower than Bluetooth. This approach enables a “works allowing it to benefit from simple pairing, normal background interference. for all” solution, where devices will enhanced discoverability, and robust intelligently use the best radio technology connectivity. In addition, a hybrid solution Although different, Bluetooth and UWB are available, based upon the device’s desired would allow proven Bluetooth profiles and two very complementary technologies. activity, without the user even realising. applications such as music player Bluetooth has historically provided low rate New radio standards don’t need to be synchronisation, file exchange, and printing data transfer with low cost and low power. encumbered by expensive technologies that of high quality images to be applied to the The current maximum speed of Bluetooth are used to find other devices. They only higher-speed UWB. v2.0+EDR (Enhanced Data Rate) is 3 Mbps need the ability to send data very fast, very for the application while using 25 milliamps far, and with very low power and cost. Although standard Bluetooth applications when active and only a few micro-amps Using Bluetooth allows the proven, low cost, will continue to use Bluetooth technology to when idle. UWB radios use about twenty and low powered technology to meet all benefit from its wider range and lower power times more power when active but will offer standard requirements without the expense requirements, the hybrid Bluetooth and UWB data rates of up to 480 Mbps, meeting the of developing pairing technology for a new radio solutions will open up a whole new requirements of increasingly data-heavy radio standard. This will enable faster host of applications and will finally give UWB applications. This will enable data to be evolution for future radio standards that use its place among wireless technologies with transferred quickly at lower power per bit proven technologies like Bluetooth as the the birth of ‘Ultra Wide Bluetooth’. than Bluetooth. However, UWB only signalling channel. operates effectively over a three-metre range rather than the >100-metre range of Bluetooth+UWB architecture Bluetooth. In order to create the hybrid radio, there will have to be some changes to the We see here that the two technologies have Bluetooth specification as well as the very different characteristics; UWB with its architecture. The ability to send data over very short range but high data speeds and an alternative MAC PHY will need to be high power requirements; and Bluetooth with created as well as the need for new profiles CLICK HERE TO VIEW longer range, very low power requirements and new host interfaces, as UARTs typically ‘BLUETOOTH AND UWB – THE but relatively humble data transfer speeds. cannot handle 480 Mbps. The Bluetooth SEMICONDUCTOR COMPANY However, by combining Bluetooth and UWB, SIG’s Seattle release of the Bluetooth PERSPECTIVE’ device manufacturers are able to incorporate specification is scheduled to meet these a ‘single’ wireless solution that for the large requirements. 7 Motorola www.motorola.com

Motorola’sMotorola’s VisionVision forfor HighHigh SpeedSpeed BluetoothBluetooth®®

By Fred Zimbric Manager of Emerging Technologies, MobileME Motorola

IT’S NOT OFTEN IN A CAREER THAT ONE CAN SAY THAT THEY WERE A PART OF DEVELOPING DISRUPTIVE TECHNOLOGY AND PRODUCTS; DEVICES THAT CHANGE THE WAY PEOPLE COMMUNICATE AND PROVIDE SOLUTIONS TO EVERYDAY PROBLEMS. BUT A SMALL GROUP WITHIN MOTOROLA CAN SAY PROUDLY THAT OUR EARLY EFFORTS IN BLUETOOTH WIRELESS TECHNOLOGY LAID THE FOUNDATION FOR PRODUCTS AND EXPERIENCES THAT TODAY ARE CHANGING THE WAY PEOPLE INTERACT WITH THEIR MOBILE DEVICES. THE WIDESPREAD AND INCREASING ADOPTION OF BLUETOOTH IN MOBILE PHONES, AUTOMOBILES, PC/PDAS, AND ACCESSORIES IS A TESTAMENT TO THAT THINKING. ➔ 8 www.motorola.com

Motorola introduced its first Bluetooth music streamed to your car stereo from laptop display. Or imagine shopping at the enabled products in late 2001 (Bluetooth your mobile phone. You can control the local mall and downloading a movie to your PC Card and Bluetooth Battery Door for the music from your car’s controls while your mobile phone from a kiosk to take with you. T270c mobile phone) followed closely by its phone stays in your pocket. At home, you could transfer the movie to first Bluetooth headset in January of 2002. your Motorola DVR or stream it directly to This headset was known only as the You drop the kids off at school and arrive at your High Speed Bluetooth enabled TV. Motorola Bluetooth Headset – it didn’t have the office. You still use your PC or laptop a model number because we weren’t sure computer to compose documents and High Speed Bluetooth will also allow you to there would be a follow-on product given create important spreadsheets or take advantage of the full capabilities of the initial lack of interest with both presentations. But a lot of your time is advanced mobile phones. Let’s say you customers and consumers. Yes, even the spent away from the desk interacting with attend a family get-together and want to true believers had their moments of doubt. colleagues and team members. So your take pictures and film video of the event Those days are now long behind us and to mobile phone, something similar to the using your Motorola camera phone. With date Motorola has shipped millions of Motorola Q, becomes the center of your High Speed Bluetooth, you could share devices with embedded Bluetooth – untethered workplace. Using High Speed pictures with your family members by establishing ourselves as the clear market Bluetooth, the phone is automatically transferring them from phone to phone. share leader in the accessory category with updated with the latest documents from You could also stream a slide show to your almost twice the market share of our your computer. When you need to give a Motorola set top box or High Speed nearest competitor and as a mobile handset presentation, you can pull it up on your Bluetooth enabled TV to display the innovator. mobile phone and connect to the pictures. Additionally, you could take the conference room projector wirelessly. You phone to a photo kiosk in the mall to As a leader in this space, we are looking can control the presentation from the wirelessly transfer pictures to print or to now towards the development and adoption phone, and when you are done, you can create a DVD of your movies and pictures. of High Speed Bluetooth technology as the wirelessly send the presentation to others in All this without connecting cables or next evolution of the Bluetooth experience. the room using High Speed Bluetooth. removing memory cards from your devices. Motorola’s vision of “seamless mobility” is to help consumers access their media – Later, when you are out and on the go, you Motorola produced a video highlighting movies, pictures, and music – wherever can use other Motorola products enabled many of the use cases described here. they are and whenever they want. Motorola with High Speed Bluetooth. Motorola has The video takes you through “Jordan’s will bring seamless mobility to people using built great relationships with several Morning” and shows how Motorola will High Speed Bluetooth as one of the exciting active lifestyle brands and together enable seamless mobility (see page 10). enablers. We are focusing our efforts on we are expanding the boundaries for Many of the technology examples in the defining products and experiences that will Bluetooth use cases. We currently offer video can be enabled using High Speed make seamless mobility a reality in the Bluetooth enabled eyewear for phone calls Bluetooth. As you watch the video you will environments that people spend most of and even for listening to stereo music - see how High Speed Bluetooth works with their time – at home, at the office, in the http://sg.motorola.com/Bluetooth/ other technologies to enhance Jordan’s auto, and on the go. Motorola has one of music.html. Using High Speed Bluetooth, experience and how easily Jordan interacts the broadest portfolios of Bluetooth it may be possible to add wireless with the products and technologies enabled devices on the market. We pride streaming video to eyewear to allow caller around him. ourselves in constantly pushing Bluetooth ID or music artist, track, and album art to technology into new devices and new use be displayed to the user – or even watch Motorola’s vision of seamless mobility is to cases. To view our complete lineup of your favorite movie from your eyewear! make technology and products so effortless Bluetooth products, visit us on the web at High Speed Bluetooth technology will also to use they become part of your every day http://www.motorola.com/bluetooth. allow you to easily connect your mobile experience. Motorola has a rich history of phone to your friends’ phones to engage in expanding the boundaries of technology. To better understand the new use cases multi-player games or to share music, We led the early charge around Bluetooth made possible with High Speed Bluetooth, pictures, or video content. Using proper and will continue to do so with High Speed let’s walk through a day in the not-too- digital rights management (DRM) schemes, Bluetooth. distant future. Motorola products interact licensed content could be transferred and with you to help make you more productive possibly previewed or listened to once, then and to make your life more entertaining. an unlock key could be provided over the When you are home, your mobile phone air from the content license owner for a fee. connects to your home computer and home (As a sidenote, this type of local sharing entertainment system wirelessly. The may be preferred by some cellular providers phone automatically updates your family because the network is only used to calendar and email. It downloads new transmit the unlock code and not the entire music and entertainment from the internet movie or song. This frees up network CLICK HERE TO VIEW or from your Motorola iRADIO subscription resources and bandwidth while still ‘MOTOROLA EXAMINES HIGH http://broadband.motorola.com/iradio/. achieving the same revenue as it would if SPEED BLUETOOTH It can also download TV shows and movies the user downloaded the content over MOBILE CONCEPTS’ from your Motorola set top box and digital the air.) video recorder (DVR). Taking that concept even one step further, When you get in your car your mobile movies could be available from High Speed phone automatically integrates with the in- Bluetooth enabled kiosks in airports or car entertainment and audio system. malls. Imagine getting ready to board a Using High Speed Bluetooth, you can plane and being able to walk up to a kiosk stream recorded TV programs from your and wirelessly download a movie quickly. mobile phone to the rear seat video screen Now onboard, you could watch the movie to entertain the kids. You can then select from your mobile phone, or you could your favorite iRADIO content or playlist from stream it from your phone to a larger the car’s navigation screen and have the remote display device or even to your Bluetooth® Stereo Music

MOTOMUSIC rhythm connection expression joy

Take your tunes anywhere – wirelessly with Motorola Bluetooth Stereo head- phones. They work with any compatible Bluetooth-enabled phone with streaming at home on the go in action music capability to set your music free. Bluetooth DJ Headphones Bluetooth Stereo Headphones O ROKR™ S805 HT820 Bluetooth Stereo Eyewear ROKR™ E2 hellomoto.com

Bluetooth Stereo music products are compatible with any brand of Bluetooth-enabled phone or music device that supports Advanced Audio Distribution Profile (A2DP) and Audio Video Remote Control Profile (AVRCP). The Bluetooth Stereo PC Adapter PC850 is compatible with devices that support A2DP, dial-up networking (DUN), human interface device (HID) and most other Bluetooth profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.hellomoto.com/bluetooth. For other devices, contact their respective manufacturer. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. 10 www.click.co.uk

reference materials including video and high speed bluetooth web resources

explore

CLICK ICON TO VIEW

Main site Bluetooth developer site Bluetooth Special Interest Group The following require Bluetooth SIG member log-in:

Bluetooth SIG presentation: High speed Bluetooth technology Bluetooth technology and UWB QA IMS report: World wide market for UWB IDC white paper: The road ahead for Bluetooth technology and UWB

Main site Developer site CSR's development outlook

CSR Changing the way the world connects

Main site Bluetooth products Motorola Motorola iRadio Bluetooth music products Jordan’s Morning 11 www.click.co.uk

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