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A16 Business 53182-04P 134..188 THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ IN CONJUNCTION WITH THE SECTION HEADED ‘‘WARNING’’ ON THE COVER OF THIS DOCUMENT. BUSINESS OVERVIEW Our mission is to be a top-class gaming company in the world, serving global game players by continuously creating industry-leading games across a diverse array of genres. We are a leading mobile game developer in China with proven capabilities in developing high-quality mobile games with excellent market reception. We mainly focus on mobile MMORPG development and have established an impressive track record. Having gained a thorough understanding of game player demand for midcore to hardcore games with quality content, we aspire to continually roll out blockbuster titles with relentless passion and unwavering dedication. According to Frost & Sullivan, we achieved the following: . We ranked fifth among all Chinese mobile game developers as measured by total gross billings from self-developed games in mainland China in 2019. We ranked third among all Chinese mobile game developers as measured by total gross billings from self-developed MMORPGs in mainland China in 2019. We ranked third among all Chinese mobile game developers as measured by total gross billings from self-developed MMORPGs on iOS App Store and Google Play in markets outside of mainland China from 2017 to 2019. Four of our games ranked among the top 20 mobile MMORPGs as measured by gross billings in mainland China from 2017 to 2019. Among the four games, Dragon Raja (龍族幻想)rankedfirst among all mobile MMORPGs in terms of average MAUs in mainland China in 2019. We are a pioneer in China’s mobile game industry focusing on developing high-quality mobile MMORPGs with outstanding market reception. We have continually led the evolution in industry technology and achieved a number of ‘‘firsts’’ in China’s mobile game industry: we launched one of the first real 3D mobile MMORPG grand strategy wargames, Loong Craft (六龍爭霸/六龍御天), and China’s first next-generation real 3D mobile MMORPG powered by Unreal Engine 4, Dragon Raja (龍 族幻想). We also launched one of the pioneering real 3D turn-based mobile MMORPGs, Fantasy Zhuxian (夢幻誅仙). Our games met with considerable market acceptance. In the first month of its launch in 2019, Dragon Raja (龍族幻想) generated gross billings of over RMB600.0 million in mainland China, and Fantasy Zhuxian (夢幻誅仙), which was launched in 2016, generated gross billings of over RMB3.3 billion as of December 31, 2019. We pride ourselves on our state-of-the-art development capabilities among the key factors of our success. With our profound game industry experience spanning the eras of single-player games, client games, web games and mobile games, we have built a strong and cohesive in-house development team and our game development talent accounted for over 85% of our total employees as of the Latest Practicable Date. We have seized advantage in each wave of technological innovation in the industry. For instance, we launched Loong Craft (六龍爭霸/六龍御天), one of the first real 3D mobile MMORPGs, which is powered by Unity 3D in 2015. Our cutting-edge engine technology allows us to continually launch AAA titles with outstanding performance and stunning visual effects, ensuring the continued engagement of games players and fostering paying user conversion. We are among the first developers to successfully introduce Unreal Engine 4 into mobile game development in China and have conducted secondary development to support the creation of quality titles. As an outstanding mobile – 134 – THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ IN CONJUNCTION WITH THE SECTION HEADED ‘‘WARNING’’ ON THE COVER OF THIS DOCUMENT. BUSINESS game developer excelling at using Unreal Engine 4, we were invited by Epic Games to present Dragon Raja (龍族幻想) at the Game Developers Conference in 2019 and are applying Unreal Engine 4 to more games of different genres. We are also a frontrunner in publishing our in-house developed games in markets outside of mainland China. We publish our games directly through distribution channels and in collaboration with third-party publishers. Leveraging our leading position in the domestic market, we have scaled up internationally and achieved significant results in global markets. We ranked third among all Chinese mobile game developers as measured by total gross billings from self-developed MMORPGs on iOS App Store and Google Play in markets outside of mainland China from 2017 to 2019, according to Frost & Sullivan. During the Track Record Period and up to the Latest Practicable Date, we had 14 mobile games with over 60 regional versions in 14 languages available in more than 170 regional markets, such as Hong Kong, Macau, Taiwan, Southeast Asia, South Korea, Japan, Europe and the Americas. Dragon Raja (龍 族幻想), on the first day we published new regional versions of the game in the Americas and Europe in 2020, ranked first among mobile MMORPGs and second among mobile RPGs based on iOS App Store downloads in the United States and sat among the top ten mobile games based on iOS App Store downloads in eight regional markets in Europe. King of Kings/World of Kings (萬王之王3D) generated gross billings of over RMB500.0 million in markets outside of mainland China as of December 31, 2019 and received recognition and multiple recommendations from iOS App Store and Google Play. Following its launch in October 2015, Loong Craft (六龍爭霸/六龍御天) ranked top two for four consecutive months and top five for six consecutive months on the Popular Games Chart of the iOS App Store in Taiwan and generated gross billings of over RMB100.0 million in aggregate from all markets outside of mainland China in the first month of launch. The Castle in the Sky (天空紀元) was among the top ten on the Global Top Grossing Games Chart ranked by App Annie in the first month of its launch. We have cultivated a massive and growing global player community. The average MAUs of all our mobile games were approximately 0.8 million in markets outside of mainland China in the fourth quarter of 2019. Our revenue from markets outside of mainland China was RMB233.0 million, RMB191.2 million and RMB344.1 million for 2017, 2018 and 2019, respectively, accounting for 17.8%, 22.0% and 32.2%, respectively, of our total revenue for the same periods. We have forged comprehensive and lasting relationships with leading publishers and distribution channels globally. In mainland China, we have maintained long-standing strategic alliances with China’s leading publishers, including Tencent and Zlongame. We typically entered into exclusive game licensing agreements with them since the early stage of the game development process in order to optimize marketing effectiveness. As of December 31, 2019, we had collaborated with Tencent to publish four AAA titles, namely Loong Craft (六龍爭霸/六龍御天), Fantasy Zhuxian (夢幻誅仙), King of Kings/ World of Kings (萬王之王3D) and Dragon Raja (龍族幻想), all of which had achieved widespread acceptance among game players. In markets outside of mainland China, we either directly publish our games through third-party distribution channels or engage third-party publishers to publish our games. Overseas publishers seek early partnerships with us to publish our games in their respective markets, typically before the games are officially launched in mainland China. Our sound cooperative relationships with world-leading distribution channels, such as iOS App Store and Google Play, and third-party publishers facilitate the effective distribution of our games in global markets. We have a diverse and strong pipeline. As of the Latest Practicable Date, we had eight mobile games in the pipeline, covering the genres of MMORPG, SLG and others. We have been focusing on creating our original IP and adapting quality IP licensed from third-party IP holders into mobile games. As of the Latest Practicable Date, we tentatively had IP plans for six of our games, including four original IP – 135 – THIS DOCUMENT IS IN DRAFT FORM, INCOMPLETE AND SUBJECT TO CHANGE AND THAT THE INFORMATION MUST BE READ IN CONJUNCTION WITH THE SECTION HEADED ‘‘WARNING’’ ON THE COVER OF THIS DOCUMENT. BUSINESS games and two based on licensed IP. We had entered into exclusive game licensing agreements with Tencent on three of our original IP games in the pipeline as of the Latest Practicable Date. Furthermore, our game development and IP operational capabilities have made us the preferred choice of mobile game developers among the world-renowned IP holders, from whom we are able to source IP with world-class quality and international recognition. For example, as of the Latest Practicable Date, we had been cooperating with a top-tier global movie production house with an established track record in producing fantasy serials to adapt sequels to its phenomenal epic movie with over USD1.5 billion gross box office earnings into a mobile game. We recorded steady financial performance during the Track Record Period. Our revenue was RMB1,309.2 million, RMB870.1 million and RMB1,067.2 million for 2017, 2018 and 2019, respectively. We had net losses of RMB159.4 million and RMB75.4 million in 2017 and 2018, respectively, and a net profit of RMB120.4 million in 2019. We had adjusted net profit of RMB423.2 million, RMB310.9 million and RMB354.5 million in 2017, 2018 and 2019, respectively. OUR STRENGTHS China’s leading mobile game developer with proven capabilities in developing high-quality mobile games with excellent market reception We are a pioneer in China’s mobile game industry. We have accumulated extensive experience for over two decades, encompassing the eras of single-player games, client games, web games and mobile games.
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