Waterlooarts
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waterlooarts JUNE 28 FEST 2014 North Collinwood’s Summer Arts Bash! INSIDE: • Fest OVerView • Fest phOtOs • marketing & DemOgraphics • spOnsOrship inFO waterloo arts www.waterlooarts.org 216-692-9500 15605 Waterloo Road Cleveland, OH 44110 waterlOO arts Fest: at a glance Now in its 12th year, the Fest continues to grow into one of Cleveland’s most eclectic and vibrant street festivals with a strong emphasis on art and music. The Fest takes place on Waterloo Road in the Waterloo Arts and Entertainment District which is located on Cleveland’s east side. Date & Time: June 28, 2014, 12-7pm Location: The Waterloo Arts and Entertainment District, Cleveland Organizer: Waterloo Arts is a nonprofit art center in Collinwood, Cleveland Event Description: Art + Music + Performance + Kids + Community + Food The Waterloo Arts Fest encourages hands-on creativity, promotes active imagination, and engages the community in celebration of the arts in our region. This summer festival serves as an opportunity for residents to welcome fellow artists, families, friends, and neighbors from the greater Cleveland area to experience this vibrant and diverse community. Attendees: 7,000+ Clevelanders Young and old, alternative and traditional, urban and suburban – our festival demographics exemplify the cultural and social diversity of a city on the move. Marketing: Our sponsors’ names and logos are visibly displayed and proudly mentioned in the promotional collateral used to market the Waterloo Art Fest in the months leading up to the event. Sponsorship offers a wide-range of marketing exposure opportunities including: • print: local newspapers, print ads, event programs, posters, postcards, event signage • web presence: website, regional blogs, e-newsletters and social networking sites • Broadcast: radio ads and television coverage Past Sponsors: Azure Stained Glass, Beachland Ballroom & Tavern, Blue Arrow Records, Chili Peppers, Cleveland Public Power, Cleveland Clinic, Corporate Screenings, David O’Neill, Enterprise Community Partnerships, Fairmont Martini and Wine Bar, Fifth Third Bank, Gotta Grove Records, Grovewood Tavern & Wine Bar, HCR Manor Care, ImageMart Inc., Jochum Insurance Agency, Kendal at Home, Kenny Yuko, Key Bank, Melt Bar and Grilled, Michael D. Polensek, Michael Symon, Miles and Nan Kennedy, Music Saves, Native Cleveland, Northeast Shores Development Corp., Northeast Ohio Regional Sewer District, Pabst, PNC Bank, RPM International, Scene Magazine, SPACES Gallery, Star Pop, The Holden Arboretum, Tucker Ellis, Vitamin Water, Walter & Haverfield, Waterloo Sculpture Garden, Waterloo Studios, YMCA Past Grants: Art Place, Cuyahoga Arts and Culture, Neighborhood Connections, Cleveland Foundation, Ohio Arts Council, The Gund Foundation Cultural Partners: City of Cleveland’s Showagon, Cleveland Institute of Art, Cleveland Museum of Art, Cleveland West Art League, DanceVert, Independent Pictures, Local 4 Music Federation, Loren Naji, Michael Roy’s Cirque du Papier, Maria Neil Art Project, Miser Magazine, Motion and Point Blank, Passport Project, Praxis, Roots of American Music, Shore Cultural Center, St. Ignatius Circus Company, The Cleveland Print Room, The Western Reserve Spinners and Weavers Guild, Troupe Shaabana, Upstage Players, Zygote Press, plus many more individual artists and musicians waterloo arts www.waterlooarts.org 216-692-9500 15605 Waterloo Road Cleveland, OH 44110 waterlooarts FEST North Collinwood’s Summer Arts Bash! more photos at waterlooarts.org waterloo arts www.waterlooarts.org 216-692-9500 15605 Waterloo Road Cleveland, OH 44110 FestiVal highlights The planning team will be bringing back Fest favorites and is excited to be introducing new activities, artists, and performers in 2014. Sponsors will get behind-the-scenes updates on festival developments as they happen. ART MUSIC KIDS The Waterloo Arts street artists from The Fest started out When we say “kids,” we Fest is a visual art across the country. twelve years ago as a mean kids age one to extravaganza. We few people gathered one hundred and one. partner with hundreds Waterloo Arts pOp-UP around a couple bands We know the best fun of artists and arts STUDiO invites visitors, playing in the parking for kids is fun for adults, organizations, large and young and not so lot of the Beachland too. Besides the myriad small, across the region young, to get creative Ballroom. Today it has of creative activities to provide attendees a with DIY button making, grown into one the throughout the festival plethora of art to view, mini-canvas art, and regions best showcases grounds families can buy, try, make and take! back-sack decorating. of Cleveland’s most engage in, we have a Every year, Pittsburgh’s talented musicians. dedicated kiDs Area The Waterloo Arts with it’s own stage, and and Entertainment Penn Ave Arts Distirct engages in a friendly new amusements every District boasts six art “Awesome day year. galleries presenting BATTLE OF THE RUST BELT ARTSITS with today. Waterloo the work of Cleveland’s Arts Fest was kids Area Activities best emerging and our very own Cleveland Artist led workshops established artists. West Art League. great. All the (mosaic stepping bands killed it.” stones, giant tissue Over 30 of Cleveland’s Our newest program is -Justin Markert, Cellar Door flowers, crazy hat hippest ART the ARTS ALIVe tent, a pop-up workshop creations, duct tape VenDOrs peddling wallets, mural painting), handmade jewelry, where arts organizations (e.g. Cleveland With 70+ musicians bike decorating, giant pottery, screen prints, performing genres as bubble machine,the T-shirts, handbags, Museum of Art, Zygote Press, The Cleveland varied as indie rock, art wash, giant finger clothing and much dixieland, reggae, painting, doodle more. Print Room) are invited to demonstrate their Americana, klezmer, wall, hoop dancing A walking map guides mission through singer/songwriter, workshops, explore visitors to the 20 hands-on activities. polka and spoken word, a cardboard city, murals from Waterloo Adults and children there is something for Lego® sculpture Arts’ international street can try their hand at everyone on our siX contest, puppet show, art project, ZOETIC weaving, throwing STAGES. storytelling WALLS. The murals pottery, screen-printing, represent a wide variety handling ancient art of styles and include objects and watching “Bought some wonderful jewelry, regional artists as well the fleece of angora pottery and artwork by our local as some of the most goats be spun into yarn. artists. We will return next year.” prolific and renowned —Linda Weaver, first time Fest visitor waterloo arts www.waterlooarts.org 216-692-9500 15605 Waterloo Road Cleveland, OH 44110 waterlooarts FEST North Collinwood’s Summer Arts Bash! PERFORMERS COMMUNITY FOOD “We had such a Programming for the As a nonprofit, we are Festival attendees great time—so Fest winds up and down thrilled to provide other enjoy a variety of much awesome the street, in and out of community groups and delectable nosh music and galleries, vintage boutiques nonprofit organizations, from the district’s delicious food. and record stores, through an opportunity to independent sculpture gardens and share their mission restaurants, food The littles ones alleyways. All along and services with the trucks and vendors. had a blast too.” the way, attendees are thousands of festival We try to keep it —Amie Trapp Kanengeiser (Broadview entertained by a myriad attendees each year. local, healthy and Heights) of performers such as, Over the past eleven fresh! Cleveland Museum of Art years, Waterloo Arts has giant puppets and stilt provided booth space walkers, hoop dancers, for over 300 nonprofit magicians, belly dancers, organizations. jugglers, chalk artists, living statues, capoeira We work to provide performers, break dancers, the best possible buskers and more. visibility for our Waterloo merchants and are grateful for their support and “The Waterloo participation. Together Arts Fest is an we have put this event where all of burgeoning arts district on the map and Cleveland comes Cleveland is certainly together as one. taking notice. Rooted in ethnicity, Not only does the diversity, and Waterloo Arts Fest bring history, the festival visitors to experience celebrates the all our neighborhood blending of cultures has to offer, it provides while demonstrating a meaningful way for Collinwood neighbors “I was unbelievably impressed what our city can to come together in and should be on a celebration of their with the transformation of the daily basis.” community. neighborhood.” —Todd Kwait, filmmaker & entrpreneur —Rick Stockburger (Akron) waterloo arts www.waterlooarts.org 216-692-9500 15605 Waterloo Road Cleveland, OH 44110 WHAT THE COmmUnitY is saYing... “The Waterloo Arts Fest is “I think a very important activity for the Waterloo Arts our area, as it has brought Fest is a thousands of people here wonderful and made them aware opportunity for of what is available in the people to come Waterloo Arts and Entertainment out and witness what the arts District.” community has to offer. It also —Pat Nevar, Vice President, Slovenian Workmen’s Home inspires visitors and residents alike to walk the street and “As a Waterloo Road acquaint themselves, in-depth, merchant, Waterloo Arts with local businesses in a way Fest is the best yearly that can’t be done with just a vehicle to showcase our glance as one is driving past. I burgeoning arts, retail and enjoy the variety of performers, entertainment district. learning about creative Last year, our establishment had a endeavors and discovering local record sales day and was a positive artistic treasures that may be introduction for many people hidden within the nooks and to Waterloo with comments like ‘I crannies of the neighborhood.“ didn’t know this was here!’” —Tonya Broach, neighborhood artist and Waterloo Arts Board Trustee —Pete and Debbie Gulyas, owners, Blue Arrow Records and Boutique “We have attended almost every Waterloo Arts Fest and every year has gotten better! This year my husband and I, along with our two young sons, spent a quick SIX hours there without even realizing it. There was so much to do and the sense of community was palpable.