Aderans Co., Ltd. welcomed its 50th anniversary in 2018. We aim to be “The World’s Brand, Aderans” and will offer hope and excitement through our wellness business for hair, beauty and health. September 20, 2018
Pink Ribbon Action Carried Out to Deepen Public Knowledge of Breast Cancer —Aderans employees participate in the kick-in ceremony before kick-off—
Aderans Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; representative director and president Yoshihiro Tsumura), promoting the wellness business of hair, beauty and health, supported "Osaka SDGs Kenkatsu 10 Special Match Day", the 6th match of the second stage of the 20th Japan Football League, between FC Osaka and MIO Biwako Shiga, which was held at Kincho Stadium (Nagai Ball Gall Field: Higashisumiyoshi-ku, Osaka) on Sunday, September 2, 2018. Aderans set up a booth at the stadium. In addition, Shuji Osato, director of Aderans Medical Business Department participated in the kick-in ceremony.
While many cancer patients are distressed about hair loss caused by anticancer treatment (chemotherapy) for breast cancer and other cancers, Aderans places emphasis on the improvement of cancer patients' quality of life (QOL), and has been making varying efforts from the selling of medical wigs (2005- ) to opening hair salons in hospitals (2002- ). We are now operating three salons in Osaka: the first salon opened in May 2014, the second in May 2016, and the third in March 2017. Furthermore, as we consider that there is something in common between our management philosophy of "contributing to lives full of smiles and happiness" and the "Kenkatsu 10 (10 health promoting activities)" campaign that was launched by Osaka prefectural government to promote health and wellness to the residents of all generations, we carried out a "Pink Ribbon Action" that supports early detection, early diagnosis and early treatment of breast cancer at the event, with the aim of deepening knowledge of breast cancer among visitors.
At the Aderans Booth, we presented booklets summarizing our medical business, memo pads, and ballpoint pens to all visiting supporters. We also presented pink-colored hair extensions (hairpieces) and pink ribbon badges, and booklets urging early detection of breast cancer and cervical cancer , to those who donated money. Money collected through the fund-raising action was donated to a nonprofit organization, Pink Ribbon Osaka.
Aderans Booth Kick-in ceremony
1
■ Overview of the 20th Japan Football League second stage 6th match "Osaka SDGs Kenkatsu 10 Special Match Day" Date: Sunday, September 2, 2018. Start time: 2:00 p.m. Match: FC Osaka vs MIO Biwako Shiga Venue: "Kincho Stadium" (Nagai Ball Gall Field) Nagai Park 1-1, Higashisumiyoshi-ku, Osaka ※ For more information on the game, please visit FC Osaka's official website (http://fc-osaka.com/).
■ Overview of Aderans Booth Date: Sunday, September 2, 2018, 12:00 p.m.-4:00 p.m. Venue: Hallway of Kincho Stadium Details: A booth for the Pink Ribbon Action was set up in the stadium - Presenting booklets introducing Aderans' initiatives, memo pads, and ballpoint pens to all visiting supporters. - Presenting pink-colored hair extensions and pink ribbon badges, and booklets urging early detection of breast cancer and cervical cancer, to those who Members of FC Osaka who donated money. participated in the campaign - Exhibiting products available at hair salons at hospitals.
■ About Aderans' CSR and medical business activities The number of patients suffering from breast cancer and other cancers has been increasing in recent years. There are many cases where treatment causes loss of hair. Wigs are therefore needed as a means to ease the mental stress caused by returning to everyday life, and loss of hair. Having wanted to support these patients with our hairdressing techniques and medical wigs, Aderans established the Medical Business Department. The department started operation in 2010. We will continue to provide patients with total support by making the most of our strengths as a comprehensive hair related company.
■ About FC Osaka and Japan Football League FC Osaka is a professional soccer club aiming to become the third club entering the J-League from Osaka. With "challenging for the J-League" as its team vision, FC Osaka has been active in the "Japan Football League (JFL)", the most prestigious amateur league, since 2015. The "JFL" is a national league having both professional and amateur clubs: clubs aiming to get into the J-League, clubs affiliated to companies, amateur clubs led by local communities, and clubs consisting mainly of students. The "JFL" is generally considered to be "the top amateur league".