Finding & Keeping the Best Students & Faculty

FACILITIES • SECURITY • TECHNOLOGY • BUSINESS October 2014 / webCPM.com RecruitRecruit && RetainRetain FINDING & KEEPING THE BEST STUDENTS & FACULTY

FENCES AND OUTDOOR STRUCTURES GOOD CHOICES FOR DIVERSE FUNCTIONS SECURITY TECHNOLOGIES PLANNING FOR WHAT WORKS SPECIAL SECTION SPORTS, ATHLETICS AND RECREATION

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Untitled-4 1 9/18/13 3:35 PM Campus Scene IN THE SPOTLIGHT Ask the Expert

This Month Wisconsin Energy Technology Integration Institute Wins LEED Gold How can we prepare for BYOD technology and collaboration? AS NEW PRODUCTS CONTINUE TO RESHAPE how we learn, work and play, classrooms are increasingly being led interactively and students are taking notes and participating on personal tablets, laptops, smartphones and phablets. The BYOD (bring your own devices) phenomenon is impacting libraries, student unions, classrooms, computer labs and more. Students are now required to work in collaborative environments and on group project assignments on their own devices. As BYOD technology evolves, educational campuses must renovate and build facilities to meet the challenge. Students desire a space THE $57.1 MILLION, FIVE-STORY 104,000-SQUARE-FOOT Wisconsin En- where they can take care of everything — ergy Institute (WEI) at the University of Wisconsin in Madison, opened in 2013, has attend classes, collaboratively study, connect earned LEED Gold certifi cation from the U.S. Green Building Council and top honors quickly to the Internet and recharge devices. in commercial design locally. Maximizing student productivity with a focus on learning is paramount. Among the design features that earned the WEI LEED Gold certifi cation are: Facility planners must create new spaces • A central light well and fl oor-to-ceiling windows to help distribute natural light, while and renovate historical ones while school is in occupancy and daylight-harvesting sensors help manage use of artifi cial lighting; session — often in multilevel facilities. Insti- • the former site’s parking lot was converted to green space featuring a research- tutions with new and historical infrastructures relevant perennial garden and a bioswale area to fi lter silt in stormwater before are required to quickly and cost-effectively drainage to city facilities; confi gure and reconfi gure layouts to provide • about 96 percent of all construction waste — more than 10,600 tons of concrete, data access and an extensive number of elec- 220 tons of steel and 40 tons of wood — was recycled; trical outlets without impacting safety. • low-fl ow fi xtures to provide 30 percent improvement in water effi ciency; and New design, furniture options and in- • a 22kW photovoltaic array supplements building’s power needs. It also includes novative planning require new thinking and chilled beam technology that utilizes natural air fl ows to minimize energy use in solutions. Advancements in technology are heating and cooling offi ce space. fundamentally reshaping buildings. Class- rooms continue to evolve with new options requiring increased power and AV capabilities. The WEI was designed by the St. Louis offi ce of HOK and Madison-based Potter Design teams are pushed to not only Lawson. Mortenson Construction, Milwaukee, was general contractor for the project. exceed today’s requirements, but also lay the groundwork for future fl exibility and adapt- Menlo College Earns AACSB accreditation is the hallmark ability as technology changes over time. Col- of excellence in business education. laboration, fresh thinking and new solutions AACSB Accreditation are needed now more than ever. Menlo College in Atherton, CA, has Menlo College is proud to be among the elite schools across the globe that have earned AACSB accreditation (Associa- Clint Strong, CEO of Connectrac (www.connection to Advance Collegiate Schools of earned AACSB accreditation. Recogni- trac.com), is the company’s founder and a Business), a distinction earned by less tion by AACSB is the culmination of a licensed architect. Contact Clint at clint.strong@ than fi ve percent of the world’s business multi-year, rigorous process of internal connectrac.com. schools. { CONT. ON PAGE 8 }

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 3 Contents VOLUME 17 ISSUE 10 | OCTOBER 2014 On the Cover 20 Finders, Keepers Initiatives for recruiting and retaining the best — faculty and students — improve completion rates as well as the campus community. 20 32 BY BRANDON BARRETT

Columns 6 Editor’s Note 8 Maintenance & Operations 10 Business Practices 12 Fire & Life Safety 14 Emerging Technology 43 47 16 Recruit & Retain 66 Trends in Green [ TECHNOLOGY ] Features 43 Communications Tools: [ FACILITIES ] Meeting Expectations 26 Good Fences From smartphone apps to video walls, ef- Make Good Neighbors fective and timely delivery of information is Departments Fences and other site amenities serve vital for everyone on campus. BY ELLEN KOLLIE 3 Campus Scene different functions, including wayﬁ nding, [ BUSINESS ] 3 Ask the Expert safety, privacy and campus identity. 47 Career Services: The 8 Hot Tips BY SCOTT BERMAN Times, They Are A-Changin’ 61 Facility Focus Today’s students have new expectations for 32 Is It Hot In Here? their post-college lives. Career Services are Balancing internal air quality and comfort changing to meet these needs. BY JEFF CANNING with energy savings can be challenging. Products Here are some ways to manage it. SPECIAL SECTION BY AMY MILSHTEIN 60 Supplier Spotlights 52 Sports, Athletics 63 Case History and Recreation 63 Product Showcase

SPECIAL SECTION [ SAFETY & SECURITY ] SPORTS, ATHLETICS AND RECREATION This special section NEW LOOK, NEW LOGIC 64 Advertiser Index Often, the most cost-effective route to a state-of-the-art facility involves the adaptation and reorganization of existing spaces. The Right Security science and leadership (Army ROTC) curriculum continue to be focuses on the design, 37 offered and the program housed there. Tootell Physical Education Center was appended to the north end of Keaney in the late 1960s — primarily an aquatics center, bookended by two gymnasiums that served as practice space for basketball and volleyball, and in- Technology for the Job cluding two weight rooms as well. planning and instal- Mackal Field House, comprising a 200-meter track, four basketball courts and a ﬁtness center, opened in 1991, appended to Keaney’s south end. Featuring translucent wall panels and skylights, Mackal Fieldhouse was the ﬁrst campus athletics building to feature ample natural light. lation of athletic and In 2002, the 7,657-seat Thomas M. Ryan Center — a multipur- A security master plan is just one tool for PHOTOS COURTESY OF MOSER PILON NELSON ARCHITECTS pose arena built to serve as the [ COVER PHOTOGRAPH ] new home court for men’s and N SO MANY COLLEGE The resulting assortment of women’s basketball — was ap- OCAMPUSES, the evidence buildings and building wings is pended to Tootell’s north end. For of athletic facility construc- both a curse and — given the all the pomp and circumstance tion piecemealed over a span of right plan, owner input, design accompanying the Ryan Center’s decades is there for everyone to architect and budget — a bless- sports facilities, both opening, the new facility left the see. These periodic additions ing. More often than not, adaptive athletic department with a lot of were typically intended for one reuse of such spaces is simply the redundant space — particularly ensuring your campus has the right tech- sport apiece and (prior to 1970) most logical and cost-effective gym space — inside the four con- one gender, leaving institu- route to a state-of-the-art facility. nected buildings. The women’s University Hall, Westfi eld State University, tions scrambling from the 1980s volleyball team continued to play onward to accommodate an ex- Conquering Sprawl and practice in Keaney Gymna- panded roster of sports programs, The athletics program at the sium, and the basketball teams women’s teams and recreational University of Rhode Island (URI) utilized the Ryan Center and one indoor and outdoor. users. In their haste to meet has the kind of facilities history of Tootell’s auxiliary gyms for demand, many athletic programs that should seem familiar. It began practice, but seldom both Tootell left old facilities underutilized with a 1940s-era federal armory, gyms. The Field House was W e s t fi e l d , M A . as newer ones were constructed, Keaney Gymnasium, which was already available for recreational nology to monitor and maintain safety. by John donated to the university in 1953 sometimes right next door or even play. At the same time, there Guinan appended to the older structures. with the stipulation that a military were separate, small spaces but

52 BY MICHAEL FICKES COLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Photo © Robert Benson Photography

© Copyright 2014 by 1105 Media, Inc., All rights reserved. Printed in the U.S.A. Reproductions in whole or part prohibited except by written permission. Mail requests to “Permissions Editor,” c/o College Planning & Management, 9201 Oakdale Ave., Ste. 101, Chatsworth, CA 91311. College Planning & Management (ISSN 1523-0910) is published monthly by 1105 Media, Inc., 9201 Oakdale Avenue, Ste. 101, Chatsworth, CA 91311. Periodicals postage paid at Chatsworth, CA 91311-9998, and at additional mailing ofﬁ ces. Complimentary subscriptions are sent to qualifying subscribers. Annual subscription rates payable in U.S. funds for non-qualiﬁ ed subscribers are: U.S $23.95, International $28.95. Subscription inquiries, back issue requests, and address changes: Mail to: College Planning & Management, P.O. Box 2166, Skokie, IL 60076-7866, email [email protected] or call 866/293-3194 for U.S. & Canada. 847/763-9560 for International, fax 847/763-9564. POSTMASTER: Send address changes to College Planning & Management, P.O. Box 2166, Skokie, IL 60076-7866. Canada Publications Mail Agreement No: 40612608. Return Undeliverable Canadian Addresses to XPO/RRD Returns: P.O. Box 201, Richmond Hill, ON L4B 4R5, Canada.

4 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Let’s meet at the corner of College and Green. That’s where budgets and sustainability goals intersect – and where our Think Green® Campus Model goes to work every day. The model is a proven framework that helps institutions like yours establish prudent, green practices on your path to sustainability. Use our interactive map to guide you to greater efficiencies, a culture of sustainability, and the ultimate goal – zero waste.

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Untitled-10 1 8/6/14 3:03 PM Editor’s Note THE VIEW FROM HERE

WEBCPM.COM Volume 17, Issue 10 Invincible? Editorial EXECUTIVE EDITOR/PUBLISHER Deborah P. Moore EDITOR-IN-CHIEF Jerry Enderle MANAGING EDITOR Shannon O’Connor College is (or should be) about students, ASSISTANT EDITOR Brandon Barrett but what I have come to realize is that their STAFF WRITERS Michael Fickes, Ellen Kollie, Sherrie Negrea, Amy Milshtein, Paul Abramson wants, priorities, expectations and reactions to Art events are far different than mine. Maybe we ART DIRECTOR Laurie Layman have a different frame of reference, or maybe they are still living the “I am invincible” life. Editorial Advisory Board DIRECTOR, EMERGENCY MANAGEMENT, UNIVERSITY OF CONNECTICUT Shad U. Ahmed What I think should be common sense doesn’t EXECUTIVE DIRECTOR, SCUP Jolene Knapp EXECUTIVE DIRECTOR, AASHE Paul Rowland even register with many students today — and PAST PRESIDENT, FLAPPA Michael G. Steger I am sure I am not alone in feeling this way. EXECUTIVE DIRECTOR, ACUHO-I Sallie Traxler Last week I sat next to a recent grad on my fl ight back from a Advertising/Sales safety and security conference. We talked about security on college INTEGRATED MEDIA CONSULTANT INTEGRATED MEDIA CONSULTANT campuses; what has changed and what hasn’t. He indicated that EASTERN U.S. & CANADA WESTERN U.S & CANADA Patty Mutchler Chris Dewey he lived in Christiansburg, Virginia — about 10 minutes outside 724/652-5323 847/256-3295 of Blacksburg and the Virginia Tech campus. Although he didn’t [email protected] [email protected] attend Virginia Tech he was often on campus, and remains greatly affected by the April 16, 2007 incident wherein 32 people and the shooter lost their lives. He, like many, won’t forget. Unfortunately, PRESIDENT & CHIEF EXECUTIVE OFFICER Neal Vitale SENIOR VICE PRESIDENT & CHIEF FINANCIAL OFFICER Richard Vitale he felt that too many already did. EXECUTIVE VICE PRESIDENT Michael J. Valenti One of the main questions raised after the shooting was if admin- VICE PRESIDENT, INFORMATION TECHNOLOGY & APPLICATION DEVELOPEMENT Erik A. Lindgren istrators waited too long to warn students about a shooter on campus. VICE PRESIDENT, EVENT OPERATIONS David F. Myers It came as no surprise that as I walked the trade show fl oor I found CHAIRMAN OF THE BOARD Jeffrey S. Klein emergency alert/mass notifi cation systems everywhere, from the sim- Security, Safety and Health Group ple to the sophisticated. Almost all the systems included direct text PRESIDENT & GROUP PUBLISHER Kevin O’Grady GROUP CIRCULATION DIRECTOR Margaret Perry messaging to students. What surprised me is that so many students GROUP MARKETING DIRECTOR Susan May GROUP WEBSITE & WEBINAR ADMINISTRATOR Marlin Mowatt are unwilling participate in this service and see it as an unwanted bother, rather than for their protection. This is especially true in light Reaching the Staff of the recent FBI study that showed active shooter incidents have been Staff may be reached via email, telephone, fax or mail. A list of editors and contact information is also available online at www.Planning4Education.com. are occurring more frequently, and 70 percent of these incidents “oc- Email: To email any member of the staff, please use the following form: [email protected] curred in either a commerce/business or educational environment.” Phoenix Offi ce (weekdays, 8:00 a.m. - 5:00 p.m. MT) Ohio Offi ce (weekdays, 8:00 a.m. - 5:00 p.m. ET) 800/704-9358; Fax: 602/532-7008 937/550-9874; Fax: 678/868-1072 The question is: did we who are the parents of today’s college stu- 4313 E. Siesta Ave., Phoenix, AZ 85050 776 W. Central Ave., Springboro, OH 45066 Corporate Offi ce (weekdays, 8:30 a.m. - 5:30 p.m. PT) dents focus too much on trying to convince our children that they are 818/814-5200; Fax: 818/734-1522 strong, can do anything, are invincible? Or did we try to protect them 9201 Oakdale Ave., Ste. 101, Chatsworth, CA 91311 to the point where they do not think about protecting themselves? A Legal Disclaimer recent survey by a security agency showed more than 70 percent of The information in this magazine has not undergone any formal testing by 1105 Media, Inc. and is distributed without any warranty expressed or implied. Implementation of use of any information parents listed student safety and security as a priority. When students contained herein is the reader’s sole responsibility. While the information has been reviewed for accuracy, there is no guarantee that the same or similar results may be achieved in all environments. Technical were asked, safety and security didn’t even make the list. Do our stu- inaccuracies may result from printing errors and/or new developments in the industry. dents think their safety and security is someone else’s responsibility, Media Kits Reprints Direct your Media Kit requests to Brandon Barrett, For single article reprints (in minimum quantities or is it that they think they are invincible? No matter the reason for 937/550-9874 ext. 101; of 250-500), e-prints, plaques and posters contact: Fax: 678/868-1072; PARS International Phone: 212/221-9595; student apathy, we must get through to our students and teach them [email protected] [email protected]; that they are not invincible, that everything is not someone else’s www.magreprints.com/QuickQuote.asp List Rental responsibility, and that they are the fi rst line of defense when it comes This publication’s subscriber list, as well as other lists from 1105 Media, Inc., is available for rental. For more information, please contact our list manager, Jane Long, Merit Direct. to their own safety! CPM 913/685-1301; [email protected]; www.meritdirect.com/1105

3 FINA 00 LIS 2 T

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T D I N R G A 2013 National 2013 Regional U W IS A H T 2009 2011 2013 ED EN Executive Editor/Publisher 2012 AWARD WINNER ACHIEVEM [email protected]

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Untitled-9 1 3/27/14 3:45 PM Campus Scene IN THE SPOTLIGHT Hot Tips { CONT. FROM PAGE 3 } This Month review and external evaluation. 49,210-square-foot core facility south The Building Envelope The AACSB Board of Directors for- of Iowa State’s existing research park. It mally awarded Menlo College’s School will be a one-stop shop for business and of Business accreditation at their 2014 industry to seek Iowa State expertise Metal is an Option international conference in Singapore. and assistance. for Any Building Units to be housed in the building New Composting include research park administra- METAL PLAYS A KEY ROLE in the construction Station for Temple tive offi ces, the Offi ce of Economic plans of virtually every college and university, Development and Industry Relations, and for good reason. Regardless of whether University the Center for Industrial Research your school is a venerable old institution or a The Valaida S. Walker Food Court, newcomer, there are key reasons for consider- located in the Student Center on the and Service, the Iowa Small Business ing metal for both new construction as well as campus of Temple University in Phila- Development Center, the Pappajohn renovation and retrofi t projects. delphia, has introduced a new compost- Center for Entrepreneurship, Iowa ing system. State’s Offi ce of Intellectual Property Think Sustainability. Metal construction According to Kathleen Grady, and Technology Transfer, the Iowa products contribute to sustainable design. director of the Offi ce of Sustainability, State Research Foundation and the Their high-recycled content, recyclability and the push to compost at Temple was Cultivation Corridor regional economic energy-effi ciency benefi ts allow metal products almost entirely student-driven. “This is development project. to qualify for LEED points. Architectural designers The facility is expected to have a look for construction products and systems that something students really care about,” capacity of about 100 employees, plus help them gain higher levels of LEED certifi cation. says Grady. “They were the ones who did all the necessary work to make this conference and meeting space for several Seamless Integration. If your campus build- idea come to life.” The campus organiza- hundred people. It is expected to open in ings are constructed of traditional materials such tion Students for Environmental Action mid-2016. as brick, stone or one of a variety of concrete (SEA) has been working to make Temple options, metal interfaces nicely with both retrofi t a more compost-friendly campus. Loyola Receives $3.2 and new construction applications. A new Waste at the Valaida S. Walker Food Million Gift for New retrofi tted metal roof can complement classic Court is now sorted into three catego- design while fi xing problems, ending mainte- Tennis Complex ries. Bins marked “Recycle” are for nance issues and updating appearance quickly Loyola University Maryland in and cost-effectively. In recent years, thermal glass, plastic and aluminum items. Food Baltimore has received a $3.2 million effi ciency and energy savings have become waste and the service items, such as anonymous gift to fund a new tennis hallmarks of retrofi t roof applications. utensils and plates, provided at the food facility at its Ridley Athletic Complex. court are compostable. Other trash goes The private support covers the cost Extreme Versatility. Metal achieves virtually in a bin labeled “Landfi ll.” The “Land- of eight courts with lights, a locker room any look desired. Metal roof systems offer a fi ll” label is meant to remind students facility, spectator seating and a parking wide range of options for substrates, colors, about where their trash ends up. The lot. The tennis complex will be named in shapes, seams, styles, module widths, profi les decomposable organic waste is sent to honor of men’s and women’s Head Coach and rib patterns. Metal wall systems provide an industrial composter in Delaware. Rick McClure, who has coached tennis at a wide array of products, colors, panel sizes, SEA hopes to expand the composting fi nishes, profi les and textures in both vertical Loyola since 1979 and is a member of the stations across campus in the future. and horizontal installations. Loyola Hall of Fame. The new, lighted complex will Sleek, Modern Appeal. Whether used to New Facility for Iowa expand the options for scheduling spruce up an older building or create a dazzling State Research Park matches, reducing missed classes for new structure, metal makes a design statement Representatives of Iowa State Univer- student athletes. The tennis complex that evokes a continuing sense of pride among sity and the State of Iowa recently broke also gives Loyola the ability to host students, faculty and the local community. ground for a new Economic Develop- Patriot League championships and other ment Core Facility at the Iowa State tournaments. Rob Heselbarth is director of communications for Petersen Aluminum Corp. (pac-clad.com). He can University Research Park. Loyola broke ground on the facility in be reached at [email protected]. A $12 million state appropria- July 2014. The project will be completed tion is supporting construction of the by spring 2015.

8 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM 2014 ‘Higher Education 586 campuses with 100 percent smoke- and support from within the academic Excellence in Diversity’ free campus policies of which AANR community for such policies for campus Awards Announced was aware of in October 2011 and 446 health and well being. campuses in October 2010. AANR expects For more information on smoke-free The INSIGHT Into Diversity “Higher this number to continue to climb rapidly campuses, including steps for enacting a Education Excellence in Diversity” as a result of the growing social norm smoke-free and/or tobacco-free policy, log (HEED) Award recognizes colleges and supporting smoke-free environments, on to http://tinyurl.com/c3utlfs. CPM universities that demonstrate an outstanding commitment to diversity and inclusion. INSIGHT Into Diversity is proud to announce 83 recipients of the annual “Higher Education Excellence in Diver- sity” (HEED) award. The HEED award is the only national award honoring U.S. colleges and universities that demonstrate an outstanding commitment to diversity and PPETERSEN MANUFACTURINGM COMPANYC INC inclusion. The 83 2014 honorees include Concrete and Metal Site Furnishings East Carolina University, Oklahoma State University, the University of Louisville, Moraine Valley Community College, SUNY Buffalo State College, Virginia Tech, El Paso Community College, Kansas State University, the University of Vermont and Greenville Technical College. The HEED award recipients were cho- sen based on their institution’s exemplary diversity and inclusion initiatives, and include all aspects of diversity including gender, race, ethnicity, veterans, people with disabilities and members of the LGBT community. The full list of 2014 recipients is available online at www.insightintodiversity.com/ heed-award/2014-heed-award-recipients.

Number of Smoke-Free Campuses is Growing According to the Americans for Nonsmokers’ Rights (AANR), a national lobbying organization dedicated to nonsmokers’ rights, as of July 3, 2014, at least 1,372 college or university campuses in the U.S. have adopted 100 percent smoke- free campus policies that eliminate smok- Quality Products since 1913 ing in indoor and outdoor areas across the Benches . Tables . Bollards . Planters . Waste Receptacles entire campus, including residences. Of Ash Urns . Drinking Fountains . Security Barriers these, 938 are 100 percent tobacco-free, and 176 prohibit the use of e-cigarettes 800-832-7383 . www.Petersenmfg.com anywhere on campus. This number has grown from the

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 9 Maintenance & Operations MANAGING THE PHYSICAL PLANT The Unasked Questions The devil is in the details when coordinating campus activities and events. BY MICHAEL G. STEGER

OT LONG AGO I was thinking ously so as to task the available furniture resources, or whether N through work orders, preparing these events require short setup or turnover times. Additionally, for an event we were hosting on we must make certain that all electrical needs are requested in campus. I stumbled upon a series of issues advance. This may require gently pushing the event coordinator to that complicated the direction we were head- double check with user or service suppliers, such as food service ing with event preparation and setup. The vendors and DJs. These often seem to need more power than they information we had been given was missing originally asked for. a signifi cant amount of detail. That little blip There are other questions that may not be directly related to caused me to wonder how, in the future, we could be sure we had our team. However, being the helpful problem-solvers mainte- the correct information from our customer each time we work nance folks are, it doesn’t hurt to ask. These questions can include through an event. how an event will affect traffi c fl ow on campus; will it disrupt This is not only an event-support conundrum. We need to classes or other events; or is the event an off-hours function that consider all of the various projects, events and work on which we will require additional support personnel such as security, mainte- make decisions each day. Are we asking the right questions of the nance or housekeeping… or even to know to have the AC running right people at the right time? Are we even asking questions at all? when it might normally be off. Or are we merely taking the information we are given and working Finally, on a much larger scale, consider our management with that? Could we possibly know the questions to ask, and if so, assistance during construction projects. Acting as the owner’s how do we arrive at them? representative, we can help a contractor that might not be tuned in to a campus’s rhythms and idiosyncratic needs. Most construc- Make a List. Use It. tion managers are good at managing and coordinating what’s If you’ve read this column for any length of time, you’ll recall going on “inside the fence,” but not so much outside of it! With that I’m a fan of checklists. Whether they are written or mental our help they may come to consider how far-reaching something (but mostly written, due to the incredible amount of information as simple as a fl atbed delivery of rebar might be. A tractor-trailer we try to keep in our minds these days), checklists are key. So let’s blocking a lane of traffi c during morning or afternoon rush might think this through: what is the overall goal in our department? not be something that they would consider. It is our job to help Something to the effect of “fi xing broken things and maintaining them put it all together. Safety is another critical point. What what isn’t broken” (in order to keep it from breaking). That’s prob- activities or processes are they doing inside the fence that might, ably the easiest part of what we do. It is our goal to serve the entire under some catastrophic event, end up suddenly outside the fence? campus community by providing transparent services and facili- During those events, it would be in our best interest to direct foot ties. This goal of transparency is far-reaching, and the concentric or vehicle traffi c away from the area, but what does that look like circles that emanate from it touch many diverse areas of campus. for students with a fi nite amount of time between classes? Or, When thinking of routine work such as reactive, predictive and they might think closing a section of road on a Saturday is a good preventive maintenance, we should consider some basic questions. idea because “there’s no school on Saturday,”’ but not taking into These will include, but aren’t limited to, whether our activity will account there is an athletic tournament that day bringing many block a corridor; disrupt a class due to noise; whether power, water outside guests to campus! service or space temperature will be affected; and will this work be Our job is to help our customer think of any and all issues best done at a different time to limit the impact. that they may not have considered as they are focused upon the event or activity. Remember, the question unasked is the question Think Outside the Box unanswered. CPM Thinking bigger, yet on a less frequent scale, is preparation for supporting an event. If the maintenance team is responsible for Michael G. Steger is director, Physical Plant, for Berkeley table and chair setup, then there will be more to consider. We need Preparatory School in Tampa, FL. He can be reached at to ask whether there are multiple events occurring simultane- [email protected].

10 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM FIND HISTORY IN YOUR TEXTBOOK, NOT ON YOUR FLOOR.

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PIZZA DELIVERY. TO THE FLOOR. 2011

THE PRINTER INK INCIDENT 2002

THE SODA SHAKE SURPRISE 2006

Untitled-1 1 10/1/14 11:05 AM Business Practices ACHIEVING ADMINISTRATIVE EXCELLENCE Developing a Social Media Strategy Harness the potential of social media for your institution’s advantage. BY DR. SCOTT D. MILLER AND DR. MARYLOUISE FENNELL

F YOU COULD FIND a cost-effective Lessons Learned I way to expand your visibility to targeted Here’s what we have learned from Bethany College’s social audiences while promoting your institu- media strategy: tional brand, would you take advantage of it? • Social media quickly and effectively allow you to send dispa- Social media allow you to do this and rate, relevant messages to diverse audiences. As an active col- more, yet only about 100 of some 3,500 college lege president who is closely identifi ed with the Bethany brand, presidents nationwide actively use Twitter or Scott controls eight different platforms from his desktop, iPhone, Facebook; approximately 700 use LinkedIn, iPad or Netbook. All content reinforces the branding message of YouTube and other tools. Those who do not Bethany. LinkedIn allows Scott to advertise position openings employ social media are missing out on op- to colleagues and to repost college media releases while Twitter portunities to enhance their message. allows the president to reach alumni and students personally. Here are some proven reasons we think you •Social media also permit you to control the frequency and will “like” social media applications for your distribution of your message. Electronic distribution services at institution. nominal cost allow us to time-deliver messages to balance distribution. These might include campus news, reports and interesting Reinforce Your Brand articles from outside organizations that reinforce your institution’s When Scott Miller was appointed president of Bethany College message and image. Messages can be scheduled at ideal times in in 2007, we created and tested a long-term social-media strategy. the day, and can be as frequent as the sender would like. The strategy focused on reinforcing the brand of a nationally •Finally, in times of crisis, social media are essential in dis- ranked liberal arts college in a rural section of West Virginia, and tributing timely alerts, messages and updates. further engaging an already loyal base of alumni and friends. The results have been astonishing. In just six years, with Consider Your Content minimal cost, start-up and maintenance, we now have more While social media reinforce that the administration is focusing than 1,500 followers on Twitter, more than 3,000 LinkedIn con- on communications 24/7, it’s also important to keep content fresh nections and 1,750 Facebook followers. This is in addition to and concise. The impact of this strategy has far outweighed the time visibility through regular e-cards, e-blasts, blogs, opinion pieces, needed to create and implement it. The social media initiative for monthly presidential e-letters, a weekly online newsletter, and Bethany College has been an unqualifi ed success, exceeding expec- monthly online commentaries for The Huffi ngton Post and a tations and widening the reach of Bethany’s marketing strategy. statewide business newspaper. In the late 19th century, when electricity was in its infancy, Bethany’s audience continues to grow with interaction by President and Mrs. Rutherford B. Hayes, among others, are said to those connected through social media. For example, a recent have so feared this new technology that they preferred not to touch post to 1,750 people on Facebook was quickly viewed by more the light switches. than 7,000 followers as a result of the “Share” function. Entire Like electricity, social media are here to stay. We urge you and new audiences have become instant constituents. your colleagues to harness this vast potential. CPM Relatively few presidents and senior administrators have embraced social media. Notable exceptions include E. Gordon Dr. Scott D. Miller is president and M.M. Cochran Professor of Gee, now president emeritus of The Ohio State University; Santa Leadership Studies at Bethany College. He was previously president Ono, the University of Cincinnati; Christopher Kimball, Cali- of Wesley College and Lincoln Memorial University. He is chair of fornia Lutheran University; David Rowe, Centenary College; Jeff the Board of Directors of Academic Search, Inc. Dr. Marylouise Abernathy, Alma College; John Maeda, the Rhode Island School Fennell, RSM, a former president of Carlow University, is senior of Design; Angel Cabrera, George Mason University (who tweets counsel for the Council of Independent Colleges (CIC) and principal and blogs in both English and Spanish); and Walter Kimbrough, of Hyatt Fennell, a higher education search fi rm. They have collabo- Dillard University. rated on 11 books.

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Untitled-9 1 9/10/14 1:20 PM Fire & Life Safety FOCUS ON PREPARATION AND PREVENTION Fire-Mitigation Planning Developing a fi re-mitigation plan is as important as the plan itself. BY MIKE HALLIGAN

NDIVIDUALS responsible for fi re risk update process easier. The mitigation plan must include the I reduction efforts on campus know there names of campus departments and outside partners that have is high value in the planning process; specifi c review and update responsibilities. in fact, most would agree that the planning 5. Does the plan include a description of the type and loca- process is as important as the fi re-mitigation tion of all fi re risks on campus? The mitigation plan is not plan itself. Mitigation plans created by a group complete unless it addresses all the fi re risks facing the campus. of interested parties that share a set of common Stakeholders will need to see each risk and how it is to be miti- values and visions will be more likely to see gated within the plan in order for the plan to be accepted by the measurable results and lower fi re incident rates. These plans will campus community. have widespread support for obtaining the fi nancial, technical and 6. Does the fi re-mitigation plan include a review of previous human resources needed to set in place a course of actions identi- incidents and the probability of future similar events? fi ed in the mitigation planning process. An open fi re-mitigation To best understand what must be mitigated in the future, planning process will help ensure that administrators, staff, campuses must draw from previous events to understand students, outside contractors and community emergency response where they are vulnerable. Risks that have been eliminated partners can all work together to support policies and actions that should be mentioned, as well as the process used to mitigate will lead to a long-term reduction in fi re incidents. or eliminate that risk. So how does a campus go about setting in place a systematic 7. Does the plan document existing polices, programs and re- process for fi re and life-safety mitigation planning? There are sources as well as its abilities to improve these policies and several questions that need to be reviewed to in order to create an programs? Capabilities and resources change over time; this effective plan. question will ensure that as changes in policy and programs 1. Does the mitigation planning process include information occur, they are updated in the mitigation plan. related to how and who was involved? This is important so 8. Does the mitigation plan include goals and objectives to that all interested parties, including the broader community, reduce hazards? Goals and objectives should be developed by can understand how the plan was developed, how decisions all stakeholders to gain support for the document and ensure all were made and who was involved in the process. groups involved in the planning process support the implemen- 2. Does the fi re-prevention mitigation plan document how tation phase of the plan. the public was involved in the process during develop- 9. Does the plan identify a range of specifi c mitigation efforts ment? Citizens should understand what the campus is doing to or projects for each facility on campus? Each building and mitigate fi re issues. Public involvement can also be used as an programs within the building have fi re risk. The plan must ad- opportunity to discuss hazards and risks on campus that may dress what these risks are and how they will be mitigated. impact the community. 3. Does the campus fi re-mitigation plan review and This is not a comprehensive list of questions. However, all incorporate existing plans, studies and technical infor- successful fi re-mitigation plans will consider these questions as mation? Using existing data and information regarding fi re a comprehensive plan for the buildings and programs on campus incidents and threats will help identify what existing mitiga- is developed. Consideration of these questions will assist your tion efforts have been successful and what efforts may need team in creating a workable plan and help capitalize all available to be reviewed. resources to reduce risk related to fi re on campus. CPM 4. Is there a guiding document and schedule to keep the plan current? Most effective fi re-mitigation plans have a fi ve-year Mike Halligan is the president of the Halligan Group, a consulting cycle. This timeline allows the institution to track progress once fi rm specializing in fi re prevention program audits, strategic planning, the plan is implemented and serves as the timeline for the next training and education programs focused on changing unsafe behav- update. Progressive campuses can break down the fi ve-year iors and creating effective public education safety programs. Mike can cycle into quarterly assigned tasks to make the monitoring and be reached at [email protected].

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Untitled-2 1 8/20/14 11:36 AM Emerging Technology ENHANCING, ENGAGING, CONNECTING The Consumerization of IT Implications of the increasing consumerization of technology in higher education. BY DAVID W. DODD

NSTITUTIONS are seeing a rise in the communication systems, they cede their fate to the preferences Iconsumerization of technology, and with of users. And they also cede their business assets and their abil- it comes both benefi ts and problems. ity to respond to legal challenges as well. Consumerization is the term commonly used to 2. No one wants to use separate systems for personal and business describe a phenomenon that has been forming use, hence the “bring your own device” (BYOD) and “bring your almost since the fi rst computers appeared. own apps” (BYOA) trends. This means — and requires — adapta- As computers became smaller and less tion of business processes and information systems to these trends. expensive, technology moved into the hands For example, devices today are more than capable of dealing with of consumers. Add to this a corresponding evolution in the areas of multiple email systems, such that personal and business email networking, smartphones and similar technologies, and informa- need not be intermixed in a single, outsourced account. As well, tion technology now belongs irrevocably to the people. collaboration systems can be accessed by multiple platforms. And The consumerization of technology isn’t a surprise, but the true cloud-based information systems can be accessed via the web extent to which organizations have not reacted effectively to it is. without the need for client software. And this is nowhere more the case than in higher education. 3. Security is critical and should be attended to in a mature, strategic When personal computers started to enter the business environ- way. Malware protection is the most basic of protections in a world ment, and when they became connected through local area networks, where threats have become far more serious. Signifi cant advances IT experts issued warnings of the impending chaos to follow. But in such areas as roles-based security, applications-based network productivity went up, costs went down, and those desktop comput- protection and others have provided new tools to deal with a de- ers proved irresistible because of their capabilities and the freedom centralized, consumerized technology environment. Use them. they afforded. When cell phones and personal data assistants (PDAs) 4. Virtualization can be a godsend. If you don’t want users directly evolved into smartphones connected by cellular networks outside the accessing and interacting with key enterprise systems, don’t let enterprise, the consumerization tide rose even higher. them. Desktop virtualization is now a commodity — widely When higher ed discovered the prospect of “free” technology made available, cheap to acquire, simple to deploy. possible by Gmail and Google Apps, the temptation was too great for 5. Unfortunately, some organizations and institutions are still try- many institutions bent on saving money — at any cost. The center ing to “control” their environments. This means they’re already of gravity had moved from central systems and data storage to the completely out of sync with their user base. The key is staying individual user and the many places where data was stored: in “the ahead of the curve, including understanding the trends and cloud,” on PC and laptop hard drives, in fl ash drives, on smartphones skating to where the puck is going to be and not where it’s been, and more. The problems associated with this included such things as Wayne Gretzky stated. Find ways to solve the needs of both as e-discovery for legal issues, loss of intellectual property, security the organization and individual users. compromises and many more. But hey, we’re saving money — right? Today, institutions are struggling with the consumerization of There are many benefi ts of consumerization. For colleges and technology, and particularly the concomitant implications of it. This universities, this can include diminished need for computer labs, situation affects nearly all organizations, as witnessed by the reports expensive campus agreements for software, laptop checkout pro- of such things as lost “offi cial” government email messages, and the grams and the like. But it is time to accept two key facts. First, con- emergence of lawsuits concerning ownership and legal protections sumerization is here to stay, and those who fail to adapt will feel for personal data storage on such devices as smartphones. the consequences. Second, high-quality IT solutions are not free; There are no magic wands for dealing with the consumeriza- in fact, they’re not getting cheaper when taken comprehensively. tion of IT, but I would offer several important considerations to The key is fi nding the correct new places to invest strategically. CPM help guide the conversation. 1. Making shortsighted decisions to accept “free” IT services is David W. Dodd is vice president of Information Technology and inexcusable. If organizations don’t step up to provide quality CIO at the Stevens Institute of Technology in Hoboken, NJ. He can be solutions to user needs such as data storage, collaboration and reached at 201/216-5491 or [email protected].

16 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Collaborative

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Untitled-7 1 8/27/14 2:14 PM Recruit & Retain ECKERD COLLEGE Building Better Peer Mentoring Recruiting students to work with incoming freshmen benefi ts all. BY MARJORIE SANFILIPPO

ECAUSE ACADEMIC profi ciency To continue their training, peer mentors arrive early to campus Bis the best predictor of retaining for one week of intense leadership training and workshops, led by students, many colleges are making the associate dean of Faculty (who also happens to be a psycholo- peer mentorship a part of their retention efforts. gist), the outreach coordinator (a licensed mental health practitio- Two years ago, we enhanced our already vibrant ner), and the lead academic coach. The academic coach trains the orientation program — a three-week required peer mentors in time management and organizational strategies. Autumn Term for fi rst-year students — with a They are also taught basic skills in rapport building and communi- formal peer mentorship program. cation, and learn how to recognize certain signs suggesting psycho- One sophomore mentor is assigned to each of the 22 to 25 sections logical diffi culty. They pull this knowledge together by role-playing of our fi rst-year class (approximately 20 to 22 students in each section), possible scenarios they may encounter. They go on a “scavenger and works closely with the students and faculty to ensure a smooth hunt” of the campus, learning about the various resources available transition from high school to college. Peer mentors lead freshmen to students, and where to refer students who are struggling with through academic and community-building activities, help develop academic or personal issues. After the Autumn Term begins, they time-management and study skills, and help fi rst-year and transfer continue to receive additional training each afternoon. students adjust both academically and socially to college life. In addition to the three administrative instructors, four lead Though successful retention efforts are always the result of mentors (juniors who served as mentors in the previous year), many things working, we’ve seen our numbers track up a full per- provide support and assistance to current mentors throughout centage point since the implementation of the program. Students Autumn Term. Later, after the fall semester has begun, the peer tell us that the peer mentors helped ease their anxieties about mentors meet weekly throughout the academic year. At the end of registering for classes and provided invaluable support during the year, they earn a credit in “Peer Mentor Internship,” a course their fi rst weeks on campus. that contributes to the Leadership minor on campus. Here’s what’s working for us. Setting High Responsibilities Finding the Right Mentors Many college mentoring programs go no further than “I’m here Nominated by faculty members who will be teaching the fi rst-year if you need me,” but the peer mentors at Eckerd do so much more. sections, Eckerd peer mentors are good role models, but they’re not During Autumn Term, they attend the Autumn Term class, modeling necessarily our best and brightest. Top students might struggle to relate good classroom behavior and helping the professors with classroom to less academically gifted students and are often already engaged activities. They also organize two academic workshops — one to in many campus activities, limiting the time needed to dedicate to a explain the registration process, and one to help students develop mentoring relationship. Many colleges already focus much of their “semester at a glance” time management skills. Sometimes they attention and resources on the top students and the struggling students, go “above and beyond” by arranging for study sessions and offer- sometimes neglecting those students in the middle. Also, the peer men- ing individual academic support. The peer mentors also organize tors are sophomores; a group of students identifi ed as potentially at risk community-building activities — tie-dye parties, barbeques on the for attrition, so this program helps engage this segment of the campus beach, movie nights, etc. Finally, they schedule one-on-one meetings population in leadership activities and gives them a chance to shine, too. with each of their mentees, checking in with them once during Au- tumn Term, again at fall midterm, and at the beginning of the spring Providing Adequate Training semester. They also check in with them during the winter break. Peer mentors are selected in the spring semester of their fresh- Peer mentorship programs are just one tool in the retention tool- man year. Training begins late spring, as we bring the mentors to- box, but they are an effective and inexpensive one. Who better than gether for an orientation and give them their fi rst assignment — to another student to help those new to campus fi nd their way? CPM reach out to their “mentees” once the course is populated in early July. Thus, the peer mentors are the fi rst personal student-contact Marjorie Sanfi lippo is associate dean of faculty at Eckerd College that the incoming students have with Eckerd. in St. Petersburg, FL. She can be reached at 727/864-7562.

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Untitled-4 1 9/17/14 3:00 PM FINDERSKEEPERS

By BRANDON BARRETT With the competitive nature of student and faculty recruitment growing more intense each year, it is now more important than ever to understand what makes the process of recruiting for each group similar and successful.

GETTING THEIR ATTENTION The fi rst question to ask when recruiting students and faculty may seem like a no-brainer, but is often overlooked: Why would anyone want to work or learn at this institution? Merriam Webster Dictionary defi nes faculty as “the group of teachers in a school Begin by outlining what makes THE or college.” While this defi nition is fi tting, it is hardly the most accurate way to your campus a unique place for stu- characterize the professors and instructors that stand at the front of your classrooms on a dents to come and learn and for faculty daily basis. A better way may be to characterize them as “the lifeblood” of your institution. members to teach. Look at the commu- After all, it is your faculty that builds the academic reputation of a school, which can nity around your institution, as well as lead to higher enrollments, large research grants and the promise of a bright future. the school itself, and build a list of all Students, on the other hand, are the unquestionable engines of a campus. These the features that a prospective student pupils are the reason that faculty must be recruited and buildings must be constructed. or faculty hire may care about. Just as in the case of recruiting faculty, there is a list of strategies and tips that can Although some students con- help your school to recruit and retain students. Many schools are fi nding new ways to sider colleges without a strong idea develop these strategies and turn them into growing enrollments. of what they will be studying, it is Students and faculty may seem like two completely separate groups, but in reality, never a bad idea to advertise robust there are many ways of bringing the best of each to your school, and those ways aren’t academic programs. If your school as different as you might think. As Bill Vanderbilt, vice president of Admissions at Hope is strong in certain research areas, College in Holland, MI, puts it, “The fact that we have faculty with long tenure signifi - be sure to tout that fact. Always cantly benefi ts the student recruitment process. Longtime, engaged faculty who are fully place special emphasis on co-op invested in the academic community are key to successful student recruitment!” programs, or other initiatives that

20 interest. At the University of Wash- ington, the department of Faculty Advancement came up with the Faculty Recruitment Toolkit (www. washington.edu/diversity/faculty- advancement/faculty-recruitment- toolkit). This online resource includes a special section devoted to creating an ad that will foster candidate diversity and inclusion. Some tips include: • Use proactive language to describe the position in a way that encourages candidate feedback and sharing. • Include language that emphasizes your institution’s commitment to diversity and inclusion. • Carefully research and be mind- ful of the needs and requirements of international job candidates (residency, state and federal requirements, etc.). IMAGES © ILUISTRATOR/SHUTTERSTOCK © IMAGES RECRUITING DIVERSITY give students real-world experience. Students and faculty alike are looking for institu- Another key area to focus on tions that have a strong relationship with the world outside their walls. when recruiting students and It is also critical in a recruitment effort to look at the departments you are hiring for faculty is diversity. Any college or and build a map of what sets them apart. Make it easy for research-focused candidates university is only as strong as the to see exactly what resources will be at their disposal. Show that there is a strong collected backgrounds and experi- emphasis placed on learning and discovery within your departments, and students and ences of its student and faculty faculty alike will want to be a part of them. population. Some schools have de- One vital way to create a unique departmental or institutional identity, according to voted extensive resources to create Richard Ray, provost of Hope College, is to kick start the student and faculty connec- diverse populations. The beneﬁ ts of tion early. “By fostering a connection between students and faculty members, potential such an effort can be priceless. or otherwise, you can feed into a vision of the future for either party. It helps if they At the University of North can have conversations that allow them to envision themselves having a future at Carolina at Charlotte (UNCC), your school, thinking ‘Oh, this is what it will be like.’” This can be done through calls, campus leaders have launched a full emails or face-to face meetings. diversity initiative, geared toward Of course, it is not always feasible to count on faculty being able to connect with every bringing in the most varied student student or potential fellow faculty member. Schools such as the University of Cincinnati, and professor populations possible. Cincinnati State Technical and Community College and Columbus State Community Under the plan, the university College in Ohio have turned to billboards and ad campaigns highlighting the professional provides multiple objectives and and academic experience their students can expect to receive. The billboards contain strategies for recruiting diversity web links that direct visitors to pages with more speciﬁ c information. Making the local across all levels of the campus com- community aware of your programs and services is sometimes even more valuable than a munity. These include: national advertising campaign when it comes to grabbing the eyes of students. • Diversifying faculty across all Just as ad campaigns can draw the eyes of students locally and from around the disciplines. world, a carefully constructed “job ad” is a powerful tool in piquing potential faculty • Helping all students succeed and

21 finders keepers

ensuring that all faculty members are able to progress through the academic ranks. that is sometimes overlooked. Bill • Providing outreach to underrepresented groups on the student and faculty level. Vanderbilt of Hope College has • Creating specifi c faculty enrichment training and mini-grants for students that seen the power of these relation- encourage campus diversity. ships fi rsthand. “You have to show students that your school is a place The aim of a plan like UNCC’s is to address issues that arise when recruiting can- where they can learn, grow and didates and students from a global society. Reaching out to a wide network, whether be mentored. You do that through hiring faculty or recruiting students, gives institutions the chance to build relation- connections with faculty and other ships. These relationships sometimes lead to ties that attract students and faculty from students,” he says. nearby and faraway. Many college and universities have created mentoring initiatives GETTING GEOGRAPHICAL to help freshman students in many Academics should always be the most important draw when it comes to students areas of the college experience by or professors choosing a place to live or work. Yet, there is a secondary factor that can creating connections. At Brigham be almost equally powerful in recruitment efforts: location. Whether an institution is Young University (BYU) in Provo, in a big city or smaller locale, the positives of the surrounding communities should be UT, for example, certain fi rst-year emphasized in a big way. undergraduate courses have been Virginia Tech is one school that has taken this idea to heart with their jobs.vt.edu established in which a freshman website. This web portal gives potential faculty and staff the ability to learn about the student is connected with a peer surrounding community, including local businesses and natural resources. Any site mentor. These mentors provide guid- geared toward recruiting students should also contain detailed information about what ance when it comes to study strate- makes the local area stand out. gies, time management, and perhaps To put it another way, students could be moving from across the country to learn most importantly, help locating a and faculty to undertake jobs and research positions. Imagine that you have only wide swath of campus resources. visited your own institution once. Come up with little known hints and tips in regard Student mentoring is unique in to local living. Work with administrators and other campus life departments to create the fact that it helps colleges and a map of places students and faculty are known to frequent. Remember, some of these universities to tackle issues that prospective campus members might even be coming from other countries. some administrators might not even be aware of. For new students, there “YOU HAVE TO MAKE YOUR INSTITUTION STAND OUT IN A WAY THAT are issues tied to acclimating to college life that it is much easier for an APPEALS TO THE VISION STUDENTS AND FACULTY HAVE upperclassman to relate to. Just as new students need FOR THEIR PROFESSIONAL OR ACADEMIC FUTURES, NO MATTER guidance at times, so too do junior faculty members who are learning YOUR SIZE OR LOCATION.” — RICHARD RAY, PROVOST, HOPE COLLEGE the ropes of their new academic surroundings. Having a dean or senior faculty member guide new Thinking about where your students and faculty are coming from is a critical step hires through the acclimation in the recruitment process. If your university is in a big city, but you are looking to hire process makes things a bit easier, talent or attract students from a smaller town, it is probably best not to emphasize big- leaving the junior faculty member city living, but rather to design a campaign around a small town, campus community more time to teach, research and feel. Making things familiar for candidates and students is something that makes them plan courses. feel at home, even if they have only been on campus one time. “You need to consider whether this candidate will be someone who GUIDING THEM THROUGH has the fl exibility, adaptability and For many, the fi rst year of college is a time of rapid changes, and levels of prepara- commitment to continue to adjust tion vary from student to student. Once students have been recruited to an institution, to a changing educational and helping them thrive in the classroom and socially is an important part of recruiting workplace environment for the rest

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Untitled-15 1 7/23/13 3:32 PM finders keepers

of their working career,” says Robert Stacy, dean of Arts and Sciences at the University of Vision 2020 Plan (www.niu.edu/ Washington. Sometimes, that type of fl exibility and adaptability must be learned from vision2020). This plan breaks down those who have previously risen through the ranks. campus priorities into multiple Many colleges and universities, including Michigan State University (MSU), have categories, including Academic successfully kick-started faculty mentoring programs. Aside from hosting a series of Enrichment, Student Recruit- professional development and mentoring seminars, MSU also has a faculty mentoring ment and Research and Economic website (http://fod.msu.edu/resources-faculty-mentoring) which lists several resources Development. The plan then breaks for mentoring junior faculty members. The resources range from general mentoring down both recent and NIU’s goal articles to those dealing specifi cally with mentoring women and minority candidates, performance numbers for each. and even delves into subject matter related mentoring. Letting time pass and analyzing Dean Stacey notes the importance of instilling versatility into new faculty hires the numbers, as NIU is doing, is a this way: “The best researchers tend to have both specialized and general knowledge. great way to gain perspective into Adaptability is relevant. A one-trick pony isn’t going to be a good hire.” Mentoring is what is working and not working only one way to help foster that adaptability, but it is also one of the strongest ways to in terms of student recruitment, impact faculty performance over time. retention and faculty recruitment and performance. Instituting such REAPING THE REWARDS an effort also allows for greater In any student and faculty recruitment initiative, there is a bottom line to keep in control in the process of creating a sight. This bottom line is usually composed of cold, hard statistics, but is far from the plan for the future. only way to gauge the success of any recruitment or retention effort. There are online plans and resources that administrators can use as idea-generators for recruitment and CREATING COMMUNITY retention of faculty and students across a longer period of time. Choice, as noted by Provost Northern Illinois University (NIU) is one institution taking the long view with their Ray of Hope College, is what makes America a unique place for students and faculty members. “You have everything from a local cosmetology school, to Harvard… and everything in between,” he notes. “You have to make your institution stand out in a way that appeals to the vision students and faculty have for their professional or academic futures, no matter your size or location.” Understanding your institutional identity is one way to not only attract, but also retain top students and faculty, but isn’t always a guarantee of success, according to Ray. So is there a surefi re way to achieve lasting satisfaction for both parties? “You have to build and provide a community for students and faculty members,” stresses Ray, “if the student and faculty relationship is in gear, there is a high level of satisfaction on both sides. It can retain students and faculty for a long time.” CPM

24 RECRUITMENT AND RETENTION RESOURCES GIVE YOUR

FACULTY TRANSPORTATION PLAN University of Washington Faculty Recruitment Toolkit: This online toolkit A FULL-COURT PRESS. provides a variety of resources, ranging from tips on recruiting and hiring faculty to creating effective job postings. www.washington. edu/diversity/faculty-advancement/faculty- recruitment-toolkit/

Michigan State University Faculty Mentoring Resources: This online resource contains links to several unique faculty recruitment articles and studies. Includes breakdowns on mentoring for different subjects and contexts.http://fod.msu.edu/ resources-faculty-mentoring

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25 Facilities CAMPUS SPACES PHOTOS COURTESY OF AMERISTAR FENCE PRODUCTS FENCE AMERISTAR OF COURTESY PHOTOS Good Fences Make Good Neighbors Campus fencing serves many diff erent functions, be it to enhance landscaping or visual identity, for safety, noise reduction and privacy, or directing traffi c. There are any number of types of fencing and other amenities to consider when site planning on campus. BY SCOTT BERMAN

ENCES MAY MAKE GOOD NEIGHBORS, but what Set a Standard F makes good fences? Colleges and universities erect fencing First, setting an explicit standard or set of standards for fencing and related outside structures to provide security, en- at various points on a campus makes sense, particularly if the stan- hance safety, defi ne space, direct traffi c and refl ect campus image. dards are implemented with the guidance of one or two point people The costs, materials, makes and manufactures vary widely, on that campus, says Mark Hough, Duke University’s landscape as do the precise confi gurations, environments and needs of a architect. That is, there should be a standard defi ning what kind of given campus. There’s a lot to consider, and some experts recently fencing system will be used for what areas of campus, as in visible shared insights about fencing and related systems with College areas will have a different go-to type of fence than will hidden areas, Planning & Management. for example. But there is also the need to defi ne fencing systems

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Untitled-3 1 9/24/14 11:08 AM GOOD FENCES MAKE GOOD NEIGHBORS

BUILDING EXTERIORS

A FEW IDEAS ABOUT CAMPUS FENCING SOLUTIONS

Take a layered approach. That approach includes proto- cols and zoning, among other features, and the training to make it work effectively. Be consistent. Set and keep a standard based on areas of your campus or possible scenarios, says Duke University’s Mark WHERE THE SIDEWALK ENDS. In addition to defi ning campus borders, fencing also Hough. Setting a clear standard now means fewer question provides safety and security. In this light, well-designed fencing should not facilitate climbing. Fence lines should be inspected regularly to evaluate if they are climbable and marks later. to ensure that nothing has been constructed or placed near fencing that could be used to Remember that many of the areas that most need enable climbing. fencing and outdoor furnishings are among the most visible on a campus, traffi cked and encountered by thousands informed by the kinds of security and safety scenarios on a campus. each day. So that balance of function of aesthetics is important. Hough has worked on various fencing projects on his Durham, As Keystone Design’s Angela Mahoney says, put your “best face NC campus, including a telling one: a recent master plan for fencing forward.” on the university’s central campus. The plan, which is projected to cost about $100,000, Hough says, is “fairly complex” in that it will address several important aspects at once in addition to security and construction itself, including addressing police and fi re department access issues and establishing a perceived edge to the campus. On that last point, establishing that edge, there are a number of options over and above standard fencing, and they can include gates, walls and brick piers, all depending upon security, aesthetics and other factors.

Defi ne Boundaries Defi ning perimeters is one challenge. Additionally, “universities typically involve many acres of land and/or multiple sites divided by streets,” says Randy Atlas of Atlas Safety & Security Design, Inc. “Fencing defi nes the smaller blocks or individual college buildings. The fencing is intended to defi ne travel paths to slow down trespass and cut-throughs.” Thus, comprehensive fencing solutions also effectively defi ne zones and direct traffi c through them. Incidentally, there can be other aspects, as at Duke, where some fencing serves as a deer barrier at the Sarah P. Duke Gar- dens, according to Hough. The fact that there are numerous factors to address calls for balance, as Hough points out, as in fencing that by denoting or amplifying a property line serves the purpose of a campus’ branding while at the same time being a physical component of a campus’ “commitment to the safety of students.” The idea of effective balance is also pointed out by Angela Mahoney of Keystone Ridge Designs, which manufactures various outdoor furnishings, including bollards. She says such furnishings, for example, are “just one piece of an overall strategy in defi ning a

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Untitled-2 1 8/20/14 11:36 AM GOOD FENCES MAKE GOOD NEIGHBORS

BUILDING EXTERIORS

MASTER PLANNING CAMPUS AMENITIES – INCLUDING FENCING – FOR VISUAL CHARACTER AND IDENTITY

The University of South Alabama in of the side yards that are adjacent to roads may It is recommended to create larger Mobile includes information on fencing in its be impractical from a monetary standpoint. In monumental portals at several of the primary Campus Master Plan, available online at www. this case, it is recommended that a four (4) foot entrances. Smaller, less prominent portals southalabama.edu/masterplan/amenities.html. tall black chain link fence with a hedge should can be placed at secondary entrances. These Concerning fencing and campus boundar- run along the property line. Using fences and portals should be of brick and cut stone, which ies, the university’s master plan states: “The hedges not only helps defi ne the campus in an can stand up to the test of time physically and property lines serve as the offi cial boundary for aesthetically pleasing manner, but also helps in aesthetically and also are materials present in every campus. Roads, sidewalks, vegetation directing pedestrian access to desired locations. much of existing campus architecture. Signage, and other attributes defi ne the physical bound- Rows of identical trees that are proposed on hardscaping and landscaping should be part of aries. Providing consistent amenities along the Campus Master Plan map can also further the design for these portals. The portals also these ‘front’ boundaries is recommended for reinforce the university’s boundaries. should engage the proposed fencing along the campus-wide identifi cation. These amenities Another method of creating identifi cation campus boundaries. This can be accomplished could include hedges, fencing and signage. as well as a sense of arrival is the establishment by providing brick and cut stone columns Providing an attractive fence along some of portals at the main entries of the campus. periodically along the fence.” PHOTO COURTESY OF JEFF OZVOLD JEFF OF COURTESY PHOTO KeeGuard® Skylight Screens

Kee Hatch® Safety Railings

space and establishing a safe and functional perimeter on an educational campus. School planners know best what areas need to be restricted and how traffi c needs to be managed. Strategic placement KeeGuard® Safety Railing Systems Kee Walk® Roof Walkways of bollards helps to reach those goals and control the use of an area. Beyond that, you need to consider how to create a cohesive visual An Advanced Degree of appearance. By installing bollards along with coordinating products OSHA-compliant Fall Protection such as benches, bike racks, trash cans and table sets, you are able to Railing systems and fall protection products that are easy both defi ne the function of a public space while allowing the bollards to install – no welding required – corrosion resistant, to aesthetically complement the other furnishings.” and do not penetrate the roof membrane. Mahoney adds: “Even if you think it is just a simple steel post, Request Kee Safety, Inc. bollards and other site furnishings are often installed right at a Free 1-800-851-5181 entrances to main buildings, parking lots and athletic fi elds, and Catalog www.KeeSafety.com/Schools you want to be sure that you are putting your best face forward to all students and visitors.”

30 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM worth it. After all, you can expect to spend about how a campus functions and protects. about 20 percent of the fence’s original cost As Willingham adds, “Fences don’t cure all to repaint it over its life, says Willingham. things. They are a key part of a security plat- So, in the near- and longer term, taking an form — but they are only one key element.” CPM informed approach to fencing makes sense on many levels. That being said, such structures Scott Berman is a freelance writer with should be seen as part of a larger context — experience in educational topics. PHOTO COURTESY OF KEYSTONE RIDGE DESIGNS RIDGE KEYSTONE OF COURTESY PHOTO

Envisioning a system of fencing and outdoor furnishings that helps an educational institution to achieve certain goals is one thing. Getting there is another. And as Barry Willingham, vice president, Security & Speciﬁ ed Products for Ameristar Fence Products, points out, an informed process includes asking plenty of questions, including seemingly basic ones like: exactly why is a fence needed — to indicate a boundary, to enhance a landscape, to provide security or some combination of these?

Consider Materials With answers to such fundamental questions, decision-makers can turn to Patented* fencing materials. Take a common choice, for example, such as ornamental steel. Willingham explains that intensiﬁ ed concerns about security, along with performance and local codes that have become more stringent in recent years, combine to The perfect escape since 1962. call for more robust material. In his view, that means a factory-ﬁ nished fence with For over 50 years, Victor Stanley has designed, a base of galvanized steel under a powder engineered, and manufactured timeless site furnishings coating. The material is more durable than so you can bring your campus to life. traditional wrought iron fencing, more robust and secure than a chain link fence, he argues, and minimizes rusting and problems with paint deterioration. Willingham endorses such galvanized, powder-coated materials that come with documentation of independent testing of its durability. D710,624 S; D711,175 other patents*US Patents pending. Taking the time and making the effort is

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 31 Facilities CAMPUS SPACES PHOTO © CHRISTIAN COLUMBRES ARCHITECTURAL PHOTOGRAPHY Is It Hot In Here? Or is it just you? Internal air quality and comfort are more than just temperature. Whether your school is pushing the envelope or making small changes, there are many ways to keep building occupants happy and energy bills in control. BY AMY MILSHTEIN

HEN IT COMES TO ENERGY savings, all of the it houses. The 91,818-square-foot, four-story, L-shaped structure, W low-hanging fruit has been picked. With their less seen above, features classrooms and living space and is admittedly expensive, high-tech LED lighting in place, institu- “complex, but that’s what the school wanted,” according to Marc P. tions now want to save more while still keeping their indoor envi- Brune, PE, senior associate, PAE Consulting Engineers, Inc. ronmental quality high. It’s time to look at HVAC. What are some Some of the features of this state-of-the-art structure include strategies schools are using and where is the new cutting edge? a high-performance building envelope that provides superior barrier to weather changes; triple-glazed, solar-resistant, oper- Lane Community College — On the Razor’s Edge able windows with insulated shades and a vegetated roof over Completed in 2012, the LEED Platinum-certiﬁ ed Lane Commu- the meeting rooms between the academic and housing build- nity College Downtown Campus in Eugene, OR, stands as a labora- ings. Passive ventilation takes advantage of natural airﬂ ow and tory and teaching tool for the Energy Management program that keeps the building cool. An automated control system regulates

32 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Untitled-9 1 8/19/14 4:25 PM IS IT HOT IN HERE?

temperature, ventilation and lights in each room. for instance, allows air temperatures to run higher and save Most striking is the solar-thermal array above the main en- energy because humidity is controlled. “The fi rst function of air trance of the academic building. A set of 35 or so water pipes en- conditioning is humidity control,” says Eric Walthall, marketing closed in vacuum tubes provides visual impact and non-potable manager, North America, Danfoss. Walthall goes on to comment hot water for the building. “I was hesitant about the array at fi rst on the damage that excess humidity can wreak; condensation on because the orientation is far from optimal,” admits Brune about windows, water stains and the development of a perfect environ- the south-facing array that is even shaded part of the day. Still, ment for mold to grow are all related to humidity. the building has operated with fl ying colors. While Brune doesn’t Variable-speed technology allows air conditioners to remove have energy-savings numbers yet, he reports that the school did dangerous moisture and move air around as needed. “Most air exceedingly well during an unusual cold snap last winter. “We conditioners are set for the highest load on the hottest day,” says don’t need to design to peak cooling requirements,” he says. “If Greg Polk, business development manager, Danfoss. “Variable we make all of those systems smaller we can put more money speed lets you remove the humidity and set the thermostat higher.” into the building envelope.” Variable-speed technology can provide between 30-45 percent energy savings. A typical return on investment is between two to Men are From Mars; Women Think It’s Cold in Here three years, according to Polk and Walthall. Not every school has the opportunity or drive to go as far as Lane Community College did. Yet schools still aim to cut energy Intense Control use and keep people happy. To meet that goal, colleges are chang- The cost of wireless building automation systems has come ing tactics. Instead of programming their air conditioning to meet down over the years, making them an attractive option for schools. the highest load on the hottest days, facility departments are real- “The cost of monitoring has come down so much that we can really izing that thermal comfort is more than just air temperature. get down to the granular level,” says DTZ’s Barmmer of this once- Thermal comfort takes six factors into account: air tempera- prohibitive technology. “A wireless temperature monitor costs ture, humidity, radiant temperature, air speed, clothing level and about $100. You could put one in every room to fi nd hot spots.” metabolic rate. All of these very individual elements come together Card-swipe data can be used to control temperature as well. to create comfort on a personal level. They also mean that schools “It used to be that you turned on a building at 7:00 in the morn- can turn down the AC, if the conditions are right. ing. A close look at data shows that only a handful of people come The Center for the Built Environment (CBE) has developed a in between 7:00 and 8:30,” says Barmmer. “We can get to a truly web-based tool to predict thermal comfort according to ASHRAE granular level to create a responsive building.” Standard-55. This is signifi cant because an “advanced understand- Some schools that made the early leap to controls may now ing of human comfort presents opportunities to save energy and fi nd themselves with an outdated, expensive system, one that increase thermal comfort,” according to the CBE’s website. “Using doesn’t play nice with the latest Windows platform or web-based the tools with ASHRAE Standard-55 as a guide, designers may fi nd solutions. One company’s specialty is updating old proprietary that a wider temperature band will provide adequate comfort and systems, taking 2008 technology and “squeezing fi ve or more save a signifi cant amount of energy.” years out of them,” according to Brad Pappal, general manager, One way in which organizations are gathering information is by Tustin Energy Solutions. just asking. “We are conducting a comfort survey at Harvard, and Building controls, no matter the age, need constant monitoring we have to ask ‘are you dressed appropriately for the weather?’” and updating. “We are going into existing buildings right now and reports Brian Barmmer, vice president of technology solutions and assessing their control sequences,” reports Ian Hadden, director of sustainability, DTZ. “If they’re wearing shorts and a t-shirt in the energy management, University of Arkansas at Little Rock. “What summer they will be comfortable in a 75°F room.” was perfect fi ve years ago might not hold true today.” Of course thermal comfort remains a personal issue; even a Hadden’s university is also leaning toward cool roofs and pay- gender-based one. While science is having mixed reviews proving ing attention to daylight modeling when designing new build- it, observational data shows that men and women have different ings. “Everyone wants more windows to get natural light and perceptions of hot and cold. The answers for why range from body- stay connected to the outdoors,” he says. “But we have to balance fat composition to hormones to physical size, but when you get that with heat gain.” down to it, it’s freezing in here (am I right, ladies?). Small steps at the University of Arkansas at Little Rock add up to substantial energy savings. While they’re not the cutting-edge solu- The Variable Solution tions found at Lane County Community College, both schools — With the science of thermal comfort at hand, institutions and probably yours too — can fi nd ways to keep energy bills low and and manufacturers fi nd solutions. Variable-speed technology, satisfaction high. CPM

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Untitled-4 1 7/17/14 11:18 AM IS IT HOT IN HERE?

UNDERGROUND IN MISSOURI The Geothermal Energy Project at Missouri University of Science and Technology

An unconventional, green approach to Missouri University of Science and Technology’s energy challenges, the Geothermal Energy Project, is the most comprehensive initiative of its kind in higher education. Geothermal energy is heat derived below the earth’s surface that can be harnessed to generate clean, renewable energy. This vital, TECHNOLOGY AND UNIVERSITYSCIENCE OF MISSOURI OF COURTESY PHOTO clean energy resource supplies renewable power around the clock and emits little or no greenhouse gases — all while requiring a small environmental footprint to develop. When completed next year, the Missouri S&T Geothermal Energy Project will supply energy to 15 campus buildings and the campus chilled-water system, which serves much of DIGGING IN FOR ENERGY SAVINGS. The Missouri University of Science and Technology broke ground on a geothermal energy project during the week leading up to Earth Day in the spring of 2012. With the large-scale project almost the Rolla, MO-based university. complete, the Rolla, MO-based school is expected to reduce carbon dioxide emissions on campus by 25,000 tons a Initially, the system is projected to save year while cutting annual energy use in half. The system includes approximately 600 wells with pipes creating closed more than $1 million in energy and operational geothermal loops serving three campus geothermal plants. costs annually. That savings is expected to grow to $2.8 million annually in future years. wood chips to provide steam to much of campus the plants. “Those plants produce and export The system will include approximately 600 for the past 69 years. The plant’s boilers were heating water to campus buildings through a wells with pipes creating closed geothermal permanently shut down in May. new heating hot water distribution system and loops serving the three regional campus When completed, the geothermal system produce and export chilled water for cooling geothermal plants. Each of the three plants is expected to cut the university’s annual through a reconstructed chilled water distribu- will contain heat pump chillers, supplemental energy use by 50 percent and reduce its carbon tion system,” says James Packard, director of cooling towers and gas-fi red boilers to provide footprint by 25,000 metric tons per year. That facilities operations at Missouri S&T. geothermal energy to surrounding areas of reduction amounts to roughly the equivalent The system allows energy to be stored in campus. The benefi ts of regional plants include of the greenhouse gas emissions of 4,600 and reclaimed from well fi elds around campus. less equipment to maintain, running geother- passenger vehicles each year. The geothermal Approximately 790 wells will serve the geo- mal water only to the regional plants, longer system will also reduce Missouri S&T’s water thermal plants. equipment life of screw chillers compared to usage by over 10 percent, or 10 million gallons modular type, and taking advantage of load Standalone equipment will be housed per year, and eliminate a $34-million backlog in the remaining campus buildings that were diversity between buildings. in deferred maintenance costs for the aging To reduce piping costs and simplify phas- heated by steam from the power plant. Physi- power plant. cal facilities staff and contractors installed ing and growth of the geothermal campus The geothermal project was approved system, each regional plant will be tied to a heating, ventilation and air conditioning by the University of Missouri System Board of systems in campus buildings over the summer, dedicated well fi eld. (The well fi elds will not Curators in 2010 and funded through the sale Packard says. initially be connected to each other, but the of bonds by the university. The university plans Campus buildings that are not in the scope university will have the option to connect them to repay the debt over 30 years through savings of the geothermal heating system under this at a later date.) The well fi elds will be sized to from the project. optimize the payback from utility cost savings. project that currently receive steam from the Missouri S&T’s World War II-era power UNDER CONSTRUCTION SINCE 2012 power plant will be retrofi tted with dedicated plant, which has provided energy to much of the Construction of the geothermal system steam boilers until those buildings can be campus for nearly seven decades, is powering began in May 2012 with the drilling of ground- added to the future geothermal plants. down as the university makes the transition to source wells around campus. Pipes were For more information on Missouri S&T’s a geothermal energy system. The power plant, installed in the wells and connected to create Geothermal Energy Project, log on to http:// which was constructed in 1945, burned coal and closed geothermal loops dedicated to each of geothermal.mst.edu.

36 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Safety & Security PREPARE AND BE AWARE PHOTO COURTESY OF LPA, INC. LPA, OF COURTESY PHOTO

The Right Security Technology for the Job Technology can help protect people and property on a university campus. Too often, though, schools have the wrong technology. BY MICHAEL FICKES

ECHNOLOGY IS ONE among many tools that rounding grounds. Likewise, it provides for clear views from the T security directors and offi cers use to protect people and outside into buildings. At night, lighting maintains the views. The property. Other tools include security master plans, poli- idea is that criminals do not want and cannot afford to be seen. cies and procedures and crime prevention through environmental College and university facilities that offer nowhere to hide design, or CPTED. make it diffi cult to commit crimes. Technology can be one of the more expensive tools. Managed College and university facilities that offer nowhere to hide may well, however, technology can cut some costs, including the cost of need fewer video surveillance cameras. the technology itself, while making other tools easier for security Consider policies and procedures. If policies called for offi cers as well as campus police offi cers to use. every student, faculty member, administrative employee, staff For instance, a key CPTED concept called natural surveillance employee and visitor authorized to be on campus to wear a calls for facility and landscaping designs that provide clear views photo identifi cation badge, anyone without a badge would stand from inside a building out through windows and across the sur- out and soon receive a badge or an escort off campus property.

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 37 THE RIGHT SECURITY TECHNOLOGY FOR THE JOB

cies and Clery Act compliance. “On the physical security side, we carry out a basic inspection to determine if all systems are up to date. Most fi re safety systems are up to date because of codes. But codes do not govern security technologies, and so these efforts always depend upon what the PHOTO COURTESY OF MATT KOWAL MATT OF COURTESY PHOTO budget can afford. “In addition, campus police and security departments often don’t have up-to-date technical expertise. Tired of being nickel- and-dimed by vendors, some campuses have brought in computer technicians to provide advice about systems to acquire, integration and scheduling roll-outs to campus buildings.” Layne’s assessments also inspect police dispatch, which responds to phone calls and radio calls and dispatches offi cers by radio. He looks at the system that monitors alarms, too, as well as the mass notifi cation system — most campuses have installed these systems today as a swift way to inform the community of campus emergencies. “Alarms can now be prioritized and routed to a single alarm The technology, a visitor management system, would make it monitor,” he says. “Some campuses haven’t gotten to this point yet. easier for security offi cers to control access to campus without Older systems typically have a number of monitors strewn across requiring the campus police to transform an open campus into a a desk. Everyone should have a video wall today, designed so the forbidding fortress. operator can see every screen, including a dedicated alarm screen, The problem is, many college and university campuses don’t have without changing seats. A monitoring system must also include the right technological tools. “There are generational technology sys- recording technology and back up disks. tems that do not talk to each other or interconnect with each other,” “Finally, we look at one-card systems. Every campus should be says Randy Atlas, Ph.D., AIA, CPP, president of Fort Lauderdale, FL- using a one-card system, today, for access control as well as vend- based Atlas Safety & Security Design, Inc. “Different vendors also ing machines and food service across campus and even for local provide proprietary systems that cannot be integrated.” merchants.” “On campuses that we look at, we rarely fi nd elements of security technology integrated into a single system,” agrees Steve The Security Master Plan Layne, CPP, CIPM, CIPI, and the CEO of Denver-based Layne As previously mentioned, the assessment will note strengths Consultants International. and weaknesses in the existing security plan. In turn, a security Schools that have managed to build appropriate and tightly master plan addresses the weaknesses outlined by the assessment. integrated technological security systems typically began with a A master plan typically looks forward fi ve years and lays out a prior- comprehensive security assessment and security master plan. itized list of improvements to be pursued. Over the fi ve-year period, the A security assessment identifi es security strengths and weak- security director and perhaps the campus police chief will implement nesses, technological and otherwise, while the master plan offers the plan. After about four-and-a-half years, campus authorities — a strategy for maintaining the strengths and dealing with the or a third-party consultant — should carry out another security as- weaknesses over time. sessment and develop a plan for the next fi ve years that prioritizes more Here’s a look at how the overall process works. tasks and acquisitions designed to improve security further. Today’s master plans should probably focus on integrating The Security Assessment security technologies, says Layne. That might mean integrating The key issues that Layne considers when conducting security existing systems or beginning to replace systems with technologies assessments include the technology, staffi ng, emergency opera- that can eventually be integrated. tions planning, monitoring contracts (if any) and security training documentation. Today’s Tools “If there is a campus police department, we also look into New technologies making their way onto today’s master plans the way the security department and the campus police divide include the cloud, wireless video, wearable video and physical responsibilities,” Layne says. “Then we consider open or closed security information management (PSIM). campus policies, access control technology for buildings, escort The cloud offers a new remote storage solution, says Layne. policies, incident reports, reporting methods, distribution poli- { CONT. ON PAGE 42 }

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Untitled-8 1 9/10/14 1:16 PM THE RIGHT SECURITY TECHNOLOGY FOR THE JOB

IMPROVING FIRE SAFETY A MIX OF TECHNOLOGY AND EDUCATION By Bernard Cattrell

Colleges and universities have made great strides in the past 20 years in improving the protection of students by installing or upgrading ﬁ re alarm systems and/or installing sprinkler systems. However, similar success has not been achieved in the off-campus properties that many students use while in college.

The Center for Campus Fire Safety defi nes off-campus HICKS MICHAEL OF COURTESY PHOTO housing as being within three miles of a campus. Seventy- three fi res have occurred in off-campus housing claiming 104 victims since January 2000. Those numbers are 84 percent of the reported campus fi res and 85 percent of the fi re deaths. Therefore, making efforts to reduce those numbers will make a huge difference in the number of campus fi res and fi re deaths. How is that to be accomplished? First, educate students using the materials available from the International Code Coun- cil, National Fire Protection Association, U.S. Fire Administra- tion and/or the Center for Campus Fire Safety. The NFPA in particular has student-focused fl yers available on their website. Second, install electric interconnected smoke detector equipment that shuts off the electricity supply when smoke is detected. Cooking equipment accounts for 84 percent of campus fi res and 29 percent of the student injuries. Finally, it’s important to educate the owners of off-campus rental housing about their need to provide state-of-the-art, monitored fi re-detection systems to reduce their liability and to ensure a properly functioning system to alert occupants. Commercial wireless fi re alarm systems are now available and are great for existing single- and multi-family structures in the off-campus rental housing stock. The only portion that is hardwired are the horn/strobe devices. Also, every device sends a notifi cation to the monitoring center when it is removed impeding egress to the top mechanical fl oor. Thankfully they from its base or when the battery power is low, thus preventing triggered the fi re alarm system with dust when they began to removal, and also notifying management to replace batteries. dismantle the decorations and local fi re offi cials would not When off-campus housing structures have competent, leave nor allow the students to reoccupy the structure until full-service systems installed to protect the students, the next their decorations were completely removed. Lesson learned, area to address will be actions taken by students, both on- and without incident. This time. off-campus. For one of my sons, it was the decorations the While you never know when accidents will happen, the students in his residence hall placed on his fl oor for their open combination of technology and education can save lives. house to mimic “The Magic School Bus,” with black plastic trash bags taped to the ceilings and walls to create a space Bernard Cattrell is a 42-year member of the fi re service, with the appearance. Also, cardboard-box tunnels were placed in the last 14 as a fi re inspector with Washington Township Fire Depart- hallways to the students’ rooms. They removed multiple fi re ment in Dublin, OH. He and his wife, Charissa, have three college- doors and left a pallet of cardboard at the top of the stairs, graduate sons who occupied both on- and off-campus housing.

40 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM CP&M’s WEBINARS FOR EDUCATION

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Untitled-2 1 10/7/14 11:19 AM THE RIGHT SECURITY TECHNOLOGY FOR THE JOB

{ CONT. FROM PAGE 38 } Whatever storage solution a school chooses, it must work with an ef- “You’re better off with alarm monitoring and security dispatch fective retrieval technology. Layne recalls consulting at a campus with centers on each campus,” he says. It is safer and more effi cient. You 200 cameras, but the system operators couldn’t tell where the images can follow the action when an alarm takes place and tell offi cers on the monitors came from. They could see problems but couldn’t what to expect at the scene.” react quickly enough to do anything but investigate after the fact. While campus security and police often operate in the same Layne also says that today’s wireless video systems can trans- buildings, today, Layne recommends separate dispatching sta- mit images directly to laptops and handheld devices, ensuring that tions. “Many campuses try to dispatch security and police with one responding security and police offi cers will know what to expect person to hold down costs,” he says. “But what is one dispatcher able upon arriving at a scene. to handle: radio dispatch for the police, telephones, access control “Among the latest technologies [are] wearable video cameras monitoring and alarms plus video alarms for hundreds of cameras. for offi cers,” Layne says. “We have found that wearing cameras You really need two dispatchers and a central security station.” cuts crime signifi cantly. A suspect can’t lie about what happened if Technology ranks as a key component in a campus security there is a video clip showing what happened.” program. It’s important to ensure that technology decisions and PSIM is software that talks to other security technologies and implementations enhance the overall program through careful enables the development of graphical user interfaces (GUIs) — analysis and implementation. single screens with icons that can call up and manage all of the The analysis begins with a security assessment that identifi es integrated technologies. the appropriate role for technology in the context of an overall campus security program. A fi ve-year security master plan pri- The Central Security Station oritizes and address technology issues, again in the context of the Every campus should have a central security station, says campus security plan. Then, after fi ve years of implementation, Layne. While it is possible to monitor and dispatch for remote you have to do it all over again. campuses from one PSIM station, Layne doesn’t recommend it. That’s how you get the right technology tools for your campus. CPM

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42 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Technology INNOVATIONS FOR EDUCATION PHOTO COURTESY OF GWYNETH BRONWYNNE JONES OF ANNE COURTESY PHOTO

Communication Tools: Meeting Expectations With eff ective and timely communication vital to all campus constituents, the right tools must be planned, in place and operating smoothly. BY ELLEN KOLLIE

TUDENTS TODAY fully expect technology to be in place to fulﬁ ll their professional responsibilities. While staff may not be the S assist with their educational and personal communication digital natives that students are, they’ve nonetheless used technol- needs. Arriving with cell phones, tablets and laptops, they ogy enough that they can’t imagine completing their work without it. take for granted the ability to access the Internet wirelessly, send and Fortunately, technology has expanded and improved — and receive email and text messages at will anywhere on campus, and campus administrators have embraced it — to the point where have apps at their ﬁ ngertips that meet their communication needs. both groups’ communication expectations are readily met. Similarly, campus staff fully expect technology to be in place Here’s a quick look at some of the tools used on campuses across providing a variety of communication options to enable them to the country.

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 43 COMMUNICATION TOOLS: MEETING EXPECTATIONS

Two-Way Radios students without radio communication. “With radios, what two Two-way radios are nothing new on campuses, and there’s people say may have implications for 10 other people, who can’t a reason for that. They’re used because they offer a consistent, talk, but are getting the information at the same time. Cellular may reliable form of communication. “In this day and age,” says Vance one day be able to replace radios so ofﬁ cers just have to carry one Rice, chief of Police for the Mississippi State University (MSU) device. But it’s not quite there yet.” Police Department, “having the best information immediately at your ﬁ ngertips is hugely important. If you don’t have the right and Digital Signage up-to-date information, you may make things worse instead of One way in which campuses are meeting students’ expectations better. We’ve seen that, in an emergency situation, cell phones can for high-quality communication is via digital signage. “Our clients fail. The cell phone towers get overloaded because every student are using digital signage on three levels,” says Jennifer Davis, vice is trying to call out, and mom and dad are calling in. No one can president of Marketing at Beaverton, OR-based Planar Systems, a interfere with two-way radios; they can always be counted upon.” manufacturer of touch-screen displays and digital signage. “One is A little more a year ago, MSU upgraded its 20+-year-old two-way ra- practical: there are things to communicate, such as announcing a dio system, encompassing departments in addition to the Police, includ- special lecture. The second is a desire to engage students, visi- ing Parking, Student Affairs, Athletics and the Union. “All these depart- tors and potential students in the institution’s story. The third is ments have radios,” says Rice, “and we have some emergency channels assisting in competing for the best students and the best profes- PHOTO COURTESY OF SECOND STORY, PART OF SAPIENTNITRO OF PART STORY, SECOND OF COURTESY PHOTO

UP AGAINST THE WALL. Digital signage is evolving from a simple wall-mounted “television screen” into state-of-the-art video walls. A video wall consists of multiple computer monitors, video projectors or television screens tiled together contiguously or overlapped in order to form one large screen, known as video walls or video tiles. These video walls — such as this one in the James B. Hunt Library on the campus of North Carolina State University — can be programmed to be interactive, responding to viewers’ touch or even proximity to deliver relevant or desired content. that everyone can use. I just came from the University of Arkansas, sors. Nothing demonstrates a commitment to the leading edge of and they did the same thing — upgrading from a lower bandwidth to a thought and to a modern place of engagement than the visible use newer, better bandwidth. Purchasing a trunking system allows a lot of of technology in a physical space.” other departments to be on the same channel. No one else can be on the North Carolina State University’s James B. Hunt Library offers police channel, but the police can be on all the other channels.” a compelling example of communicating via digital signage. The Rice can’t imagine serving MSU’s approximately 20,000 Library’s Emerging Issues Commons boasts a nearly 130-square-foot

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Untitled-1 1 8/29/14 11:20 AM COMMUNICATION TOOLS: MEETING EXPECTATIONS

interactive wall (Planar’s Clarity Matrix Video Wall) that en- (https://newsdesk.gmu.edu/2014/08/mason-watch-new- ables engagement on a wide range of public-policy issues and campus-security-app-provides-improved-police-student- opportunities. Called the Connections Wall, it was designed communications). The News Department indicates more by Portland, OR-based Second Story, part of SapientNitro, specifi cally that, “What is likely to become a one-stop site for and its interactivity unfolds in several ways. A top row of campus security issues will also include information on Title displays depicts macro-level information that draws a person IV and sexual assault concerns, useful maps and even safety in. As the person nears, camera-based sensors recognize tips on studying abroad.” Initiated by the University Police his/her presence and reveals interactive touch points on any Department, the app is expected to also be useful to parents, lower-row screen the person is facing. outside law enforcement agencies, the broader community and prospective students. “There’s an app for that” has never been The University of Bridgeport in Connecticut has three more true as campuses unveil custom apps apps (www.bridgeport.edu/mobile) that support communication needs of both students and staff. The fi rst, Canvas, al- to communicate with their constituents. lows the university’s nearly 5,000 students to view course syllabi, complete course modules, take quizzes and exams, turn Want to nullify students’ expectations? Install digital in homework, access course content, participate in course signage without a plan, for either messaging or level of discussions, view notifi cations, send and receive private mes- sophistication. Administrators at Wheaton College in Illinois sages and more. The second, MOX, is of use to students, and are continually considering how to deliver 20-second glance also to faculty, staff, prospective students and the community communication on their 65 screens to approximately 3,000 at large. It provides access to campus information, including undergraduate and graduate students. “If it is not fresh, your notifi cations, directory, maps, events and news, courses and sign disappears like wallpaper,” says JR Smith, director of friends. The third app is AT&T Voicemail Viewer, and it is Academic and Media Technology for Wheaton’s Billy Graham designed for university employees. Those employees who use Center. The campus has some interactive displays, and they the voicemail system (AT&T Unifi ed Messaging) can easily hope to install interactive wayfi nding soon. Still, their plan- access their voicemail when away from the offi ce. ning goes further: “We are questioning, trying to imagine, “The great myth of our times is that technology is com- when do people make their decisions?” says Smith. “Can we munication,” says American composer Libby Larsen. Indeed, justify the value of an expensive outdoor, double-sided, heat- technology is a tool used to deliver communication. To meet ed interactive wayfi nding kiosk with promotional activities? high expectations for communication to be effective and Perhaps we should couple it with some mobile technology?” timely by all campus constituents, technology as a tool has to be planned, in place and operating smoothly. CPM Apps “There’s an app for that” has never been more true as campuses unveil custom apps to communicate with their constituents. For instance, Vanderbilt University in Nash- ville has a Vanderbilt app (www.vanderbilt.edu/apps) for its approximately 12,000 full-time graduate and undergraduate students. It provides access to a campus map, news, athletics, multimedia, Twitter, the university fi ght song and more. It also provides information for the university’s 127,000 living alumni. In August, George Mason University (GMU) in Fairfax, VA, announced that its Police department is offering a free app called Mason Watch that allows its 32,000 full- and part-time students to communicate with police about problems, provide crime tips and report suspicious behavior. According to the GMU News Department, “The goal is to provide a faster, less costly and more forward-thinking vehicle for police-student communications in the event of emergencies than that pro-

vided by a blue-light system used on many campuses” TITANAS OF COURTESY PHOTO

46 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Business MANAGING HIGHER ED

PHOTO COURTESY OF LES ROCHES Career Services: The Times, They Are A-Changin’ College and university career service offi ces are changing to meet new expectations. BY JEFF CANNING

RECENT SURVEY of college Also telling of a new era, 41.1 percent of a non-starter,” says John Thompson, direc- A and university career develop- career development offi ces have undergone tor of the previously named Career Services ment offi ces by the York College name changes in recent years to better offi ce at Texas Christian University (TCU) of Pennsylvania’s Center for Professional explain the relationship the offi ce hopes, in Fort Worth. On June 1, John’s offi ce Excellence revealed that 66.3 percent of and expects, to have with students. evolved into the Center for Career and respondents increased their focus on “To me, ‘career services’ just doesn’t say Professional Development. “Professional professionalism over the past three years. what you’re actually doing. It’s so vague it’s development better illustrates the end goal

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 47 CAREER SERVICES: THE TIMES, THEY ARE A-CHANGIN’

with more seasoned professionals in a RANKING OF WHO SHOULD BE RESPONSIBLE FOR PROFESSIONALISM workplace environment, and those skills aren’t necessarily taught in the classroom.” 7 5.43 5.67 5.88 Changes are coming to Lebanon Valley 6 College in Annville, PA, as well, where this 5 fall, Career Services will become the Center for Career Development, and the depart- 4 3.34 2.90 3.11 ment will be relocated to a newly renovated 3 area within the Student Learning Com- 2 1.54 mons to increase visibility. 1 “New technology and private space for employers to conduct on-campus interviews within the suite are two of several visible upgrades that demonstrate the Faculty Parents Alumni Students Employers college’s commitment to the unique and complementary role that we play in the overall education for students,” says Direc- Career development Other college offi cers tor Sharon Givler. n=349-363 Professional Expectations Debra DelBelso, director of the Career of our offi ce. It also sends a message to our Services offi ce has taken a more proac- Center at Siena College in Loudonville, NY, alumni that we’re not just here to provide tive approach to reach students, instead of noted that a name change is in the works career advice. Our approach is going to waiting for them to come to her. Toni’s of- for her offi ce as well, and is expected to start a real plan, so when a student gradu- fi ce now seeks collaboration opportunities launch within the next year. Her career ates, they don’t remember the career center through student organizations and groups counselors have begun presenting to as just a place they fi lled out a résumé.” as well as faculty to incorporate career classes about workplace etiquette, time Changes to Thompson’s offi ce are not just development deeper into the syllabi. management and proper cell phone and skin deep. The name change is simply the fi rst In 2013, Mansfi eld University in Mans- computer use that recent graduates can of several initiatives he plans to accomplish fi eld, PA, spearheaded an initiative with fi ve sometimes fall victim to. over the next several years. Career Vision 2017 other Pennsylvania institutions to develop “Most college students have not learned includes 10 specifi c goals to increase interac- the Senior Transitions Conference. The how to conduct themselves in a profes- tion between students, alumni and the career two-day professional conference provides sional work environment prior to attending development offi ce. Among those proposed graduating seniors with skills that aren’t a higher education institution. The central changes is creation of a for-credit course to covered in the curriculum, but are still vital mission of the career development offi ce ensure students walk through the door. to navigate the jump from college to career. should address educating students for a “Students don’t know they need you un- Topics include an etiquette dinner, effective lifetime career and not only the fi rst job they til they need you. We can’t wait for students networking, negotiating a job offer, using land straight out of college,” says DelBelso. to come to us because they’re typically not social media to your advantage and others. At Meredith College in Raleigh, NC, going to do it. There has to be an incentive “It’s a fairly regular occurrence to hear the offi ces of academic advising, academic to do it and the best incentive is to make it from employers that some college gradu- support, cooperative education and career mandatory. If I can get the course, then I’ve ates, while prepared to enter their fi eld of services were rolled together to create Aca- got them hooked and they’ll understand study, are not necessarily as prepared for demic and Career Planning. The creation of the important role we can play in helping the overall demands of working in teams, “Take A Student to Work Day” through col- them,” Thompson says. managing different personalities, and pre- laboration with alumnae relations allows senting themselves as competent profes- students to shadow a workplace environ- Collaborating Across and sionals,” says Nichole Lefelhoc, director of ment to observe board, staff and client Beyond Campus the Career Center at Mansfi eld. “Changes meetings and training without the pressure One change at Virginia’s Roanoke are necessary because young profession- of losing a job due to a workplace faux pas. College is that Toni McLawhorn’s Career als need to be able to compete and interact “Communication skills and other soft

48 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM skills have always been important to pro- whose job it is. Anything I can do to make Jeff Canning, a writer and editor for spective employers,” says Marie Sumerel, it easier on the employers who rely on us Dick Jones Communications, previously director of Academic and Career Planning to provide them with good students, I’m worked as a reporter for The Daily Record for Meredith College. “The ever-changing going to do it. It keeps employers coming in Wooster, OH, where he covered a workplace requires workers to be adaptable back to us and simultaneously helps the variety of beats, including school and agile in order to respond. Employ- students be prepared for a long, successful districts, various communities and the ers provide continuous training as their career,” says Thompson. CPM local court system. environment and workload changes. The academy must adapt to the changing needs of the work world because outcomes have always been an important element of how career centers are evaluated.” Albright College in Reading, PA, now offers an event with a familiar acronym for college seniors, but illustrates the need for a new meaning behind it. “BYOB” at Al- bright now translates to students to “Bring Your Own Briefcase,” where seniors learn about dining etiquette, proper interview and ofﬁ ce attire, and listen to discussion of professionalism and what will be expected of them after college. Karen Evans, director of Career Development in their recently formed Experiential Learning and Career Development Center, notes that she is also plugged in to employers who interview students on campus to understand where students performed well, and where they had room to improve.

Accepting Responsibility Common questions swirl about who bears the brunt of the responsibility to ensure students are prepared for the workforce upon graduation. When ranking seven entities on a scale of 1 to 7, with 1 being a lleadingdi provider id of f Facility F ili Solutions.Sl i most responsible, 70.5 percent of respondents named students fi rst. Following students, respondents put the onus on themselves next, ahead of faculty, parents and employers (see chart on page 48). For Thompson at TCU, however, fi nger pointing is counterproductive and ultimately irrelevant to the outcome students have. “Employers tell us a lot that students overall are just not prepared [for] life after college, and the tough question is To learn more, visit veritivcorp.com ‘Who’s responsible for that?’ Is it the students? Should it be the parents’ job? ^Óä£{6iÀÌÛ À«À>Ì°ƂÀ} ÌÃÀiÃiÀÛi`°6iÀÌÛÃ>ÌÀ>ì>Àv6iÀÌÛ À«À>ÌÀÌÃ>vw>ÌiÃ° [The] university’s job? I don’t really care

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 49 CAREER SERVICES: THE TIMES, THEY ARE A-CHANGIN’

TO CONTACT THE INDIVIDUALS QUOTED IN THIS ARTICLE CONTACT TITLE EMAIL PHONE Matthew Randall executive director of the Center for Professional Excellence at York College of Pennsylvania [email protected] 717/815-1713

John Thompson director of the Center for Career and Professional Development at Texas Christian University [email protected] N/A

Toni McLawhorn director of Career Services at Roanoke College [email protected] 540/375-2303

Nichole Lefelhoc director of the Career Center at Mansfi eld University nlefelho@mansfi eld.edu 570/662-4914

Sharon Givler director of the Center for Career Development at Lebanon Valley College [email protected] 717/867-6237

Debra DelBelso director of the Career Center at Siena College [email protected] 518/783-2339

Marie Sumerel director of Academic and Career Planning at Meredith College [email protected] 919/760-8344

Karen Evans director of Career Development at Albright College [email protected] 610/921-7630

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50 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM CAREER SERVICES: THE STUDENT PERSPECTIVE If You Build It, Will They Come?

While colleges and universities may be re- aligning their traditional Career Services offerings to better prepare students for life after graduation, it may be helpful to look at what students should see — and value — when promoting professional development and workforce preparation services offered by these offi ces. Writing for Forbes, Reyna Gobel, a freelance education reporter, looks at fi ve reasons why Career Services is the most important offi ce on campus. Gobel details internships and job listings, career guidance, seminars on resumes and interview skills, entry-level salary calculations and mentorship opportunities from alumni as PHOTO COURTESY OF PHOTOLOGUE-NP OF COURTESY PHOTO vital to student success, and services that can be promoted to students. For details on Gobel’s livan identifi es six groups of highly desirable students who are not “active” or eligible for observations, visit http://tinyurl.com/mk2za7j. students who may be missed by the traditional career-center interviews. In an article on “Capturing ‘Passive career center model and offers advice on how Dr. Sullivan observes that since the student Students’ Who Don’t Visit the Career Center,” to include them. These groups include “going- population is no longer homogeneous, a signifi - Dr. John Sullivan, an HR thought leader and to-grad-school” students who are not active cant portion of students may miss out on the professor of Management at San Francisco job seekers, entrepreneurs, night students with traditional career center approach. His article State University, describes how your current jobs or job experience, international students, offers advice on including them. Read more at approach may be missing top talent. Dr. Sul- online and remote students, and underclass http://tinyurl.com/kq9sol4.

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OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 51 SPECIAL SECTION SPORTS, ATHLETICS AND RECREATION NEW LOOK, NEW LOGIC Often, the most cost-effective route to a state-of-the-art facility involves the adaptation and reorganization of existing spaces.

science and leadership (Army ROTC) curriculum continue to be offered and the program housed there. Tootell Physical Education Center was appended to the north end of Keaney in the late 1960s — primarily an aquatics center, bookended by two gymnasiums that served as practice space for basketball and volleyball, and including two weight rooms as well. Mackal Field House, comprising a 200-meter track, four basketball courts and a ﬁ tness center, opened in 1991, appended to Keaney’s south end. Featuring translucent wall panels and skylights, Mackal Fieldhouse was the ﬁ rst campus athletics building to feature ample natural light. In 2002, the 7,657-seat Thomas M. Ryan Center — a multipur- PHOTOS COURTESY OF MOSER PILON NELSON ARCHITECTS pose arena built to serve as the new home court for men’s and N SO MANY COLLEGE The resulting assortment of women’s basketball — was ap- OCAMPUSES, the evidence buildings and building wings is pended to Tootell’s north end. For of athletic facility construc- both a curse and — given the all the pomp and circumstance tion piecemealed over a span of right plan, owner input, design accompanying the Ryan Center’s decades is there for everyone to architect and budget — a bless- opening, the new facility left the see. These periodic additions ing. More often than not, adaptive athletic department with a lot of were typically intended for one reuse of such spaces is simply the redundant space — particularly sport apiece and (prior to 1970) most logical and cost-effective gym space — inside the four con- one gender, leaving institu- route to a state-of-the-art facility. nected buildings. The women’s tions scrambling from the 1980s volleyball team continued to play onward to accommodate an ex- Conquering Sprawl and practice in Keaney Gymna- panded roster of sports programs, The athletics program at the sium, and the basketball teams women’s teams and recreational University of Rhode Island (URI) utilized the Ryan Center and one users. In their haste to meet has the kind of facilities history of Tootell’s auxiliary gyms for demand, many athletic programs that should seem familiar. It began practice, but seldom both Tootell left old facilities underutilized with a 1940s-era federal armory, gyms. The Field House was as newer ones were constructed, Keaney Gymnasium, which was already available for recreational by John sometimes right next door or even donated to the university in 1953 play. At the same time, there Guinan appended to the older structures. with the stipulation that a military were separate, small spaces but

52 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM Untitled-3 1 8/15/14 11:01 AM SPORTS, ATHLETICS AND RECREATION

makeover that was part reorganization, part renovation and part rebranding. Designed by Moser Pilon Nelson, the project created so much positive change for such a relatively low cost that it serves to illustrate the fi ve “musts” of any successful renovation project: 1. Determine a logical sequence of movement between spaces. Although you might think design would typically proceed from the proposed facility’s marquee spaces to the circulation around them, the fact is that, by defi nition, reorganization requires that even more thought is given to the building’s unifying element of circulation zones. URI was particularly blessed in this regard. Its primary assets were two large-volume spaces (Tootell’s practice gyms), one of which was located along an existing 300-foot-long corridor that linked the Ryan Center on the north and Keaney Gymnasium on the south. The same hallway passed by a smaller volume that had accommodated strength and conditioning, as well as an undersized sports medicine suite. The decision was thus made to upgrade the existing corridor, and to focus on the conversion of the gymnasium and ancillary spaces located along that axis. 2. Use what you have. Transformation of a practice gym into an athletic performance area could have stopped with the installa- tion of new fl ooring to go underneath weight and cardiovascular equipment and a synthetic turf surface for warming up, sled pulls and stretching. But you don’t go into these types of projects without giving some thought to creating a new aesthetic for the space. Because the gym jutted out from the north-south axis, this not one central location for strength and conditioning. There was offered an opportunity to take advantage of the room’s would-be little coherence to this sprawling complex and, making matters southern exposure by cutting away of the gym’s southeast corner worse, recruits wowed by the Ryan Center or student-athletes on and inserting fl oor-to-ceiling glass that completely alters the their way to department offi ces or the trainers’ suite would become feel of the space. A 34-foot-long automatic shade helps mitigate increasingly underwhelmed as they traveled back in time to 1968 morning glare, but during most hours of the day the room is now and 1940 through dark, narrow corridors. fl ooded with natural light, aided by skylights inserted into the It did not take long after the Ryan Center was completed for openings where eight rooftop mechanical units had been. sports administrators to begin agitating for a new building wing that 4. This tripling of strength and conditioning space created new would solve some of their logistical issues — multiple undersized adjacencies that allowed for the repurposing of space to accom- workout spaces, limited space for athletic trainers — and add some modate a new cognitive cave for sport psychology assessments desired athletic and academic program space. Initially, the sug- and concussion testing, as well as offi ces for strength and condi- gested site for the addition was a natural courtyard created by the tioning staff. Tootell addition to Keaney Gym, but budgetary issues shelved any 3. Understand how each space will be utilized. Each space such plans. Lack of funds and the great need for building improve- that is to be remade must have its own internal logic. What is ments elsewhere on campus led university leadership to suggest that now URI’s sports medicine suite started as physical education the athletic department “look introspectively,” as Art Tuveson, URI’s administrative offi ces and a computer classroom, and design- assistant director of athletic facilities, puts it, “and identify spaces ers and administrators made the connection between the new that could be used better.” It was a suggestion heeded by the athletic space and the school’s athletic fi elds by opening up the space department, and in particular the facilities and human performance with daylighting and a glass door that leads to a walkway con- departments (“We had a lot of time to think about it, because we necting the two. Creating this direct path for injured athletes were fi ghting for the dollars,” Tuveson says.). to access taping and training tables, or for ice to be loaded and transported to fi elds, became the central idea from which ev- Extreme Makeover erything else (hydrotherapy tanks, rehab equipment) followed. The resulting student-athlete development center — what is now 4. Be fl exible on the project scope. One of the dangers in any called the Ryan Family Student-Athlete Complex — was a complete renovation job is project creep — the possibility that fi xing one

54 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM building zone will necessitate further and improve on everything from its look to spending are the keys to reorganizing and renovations elsewhere. This occurred at its logic. As the owner of an older, gradu- revamping athletic facilities for the primary URI during the creation of an academic ally improving facility and the holder of purpose of student-athlete recruitment. CPM advising wing down a perpendicular hall- the purse strings, it’s important to realize way just inside Keaney Gym. The addition you don’t need to throw a lot of money at a John Guinan ([email protected]) is of air conditioning in all renovated spaces persistent problem to make it go away. Clear a partner with Wethersfi eld, CT-based Moser required that antiquated steam piping thinking, clear-eyed user input and targeted Pilon Nelson Architects. in Keaney be replaced, expanding the renovation to move beyond the fi rst-fl oor classrooms, offi ces and meeting spaces to encompass the second- and third-fl oor Harlequin Floors “the best football and soccer administrative offi ces. floors for durability, performance The result was a more consistent upgrade and maintenance” that will aid all varsity sports in student- athlete recruitment. 5. Spend money where it will do the most good. In the old Tootell building, it was possible to walk down its long central corridor and never realize that you were passing a gymnasium or other activity spaces. While the plan was to rebrand the circulation zone, designers took care to budget wisely, spending the most money at the places of greatest impact. The largest share created a Hall of Fame centered in the building lobby, which received cost- effective treatments such as large displays “ on raised panels, and supergraphics that O ur scope at The University of the Arts extend into the building circulation. is as broad as our student base. With nearly 300 undergrad students 6. To call attention to the building’s new dancing daily 8 a.m. to 11 p.m -- from barefoot to pointe work -- we need centerpiece, the strength and condition- the best floor for durability, performance and maintenance. The students, ing center, the two points of access into the dean, the faculty and I are thrilled with our choice to go with Harlequin Floors. I’ve gotten email after email the space were judiciously opened up with from our students saying ‘Thank you for the floor!’ It fl oor-to-ceiling glass and glass doors, makes a huge difference in the quality of the dance borrowing light from the space into the experience for the students and the faculty.” corridor, which was given a grander treat- ment — dark-colored fl ooring and sloped Donna Faye Burchfield wedges of wood paneling to subtly direct Director, School of Dance The University of the Arts attention toward the room’s interior. Philadelphia, PA This is a conscious attempt to create a To watch a video about The University of the Arts consistent theme, linking these look-ins to dancing on Harlequin Floors, scan here! the new dark-tile fl ooring and wayfi nding For free samples, information or assistance kiosk in the entry, which is topped with a call toll free today 800-642-6440 sloped wedge made of metal. American Harlequin Corporation 1531 Glen Avenue, Moorestown, NJ 08057 More for Less Toll Free 800-642-6440 or 856-234-5505 Fax 856-231-4403 As much fun as it can be to spend money, [email protected] - www.harlequinfloors.com it is even more satisfying as designers PHILADELPHIA FORT WORTH LOS ANGELES to take a space that no longer meets the LONDON PARIS BERLIN SYDNEY LUXEMBOURG standards of a modern athletic department

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 55 SPECIAL SECTION SPORTS, ATHLETICS AND RECREATION A CAMPUS BALLPARK, A COMMUNITY ASSET

Curtis Granderson Stadium, the new $10-million ballpark for the UIC Flames, is designed to be a ballpark that redefines what a collegiate athletic facility can provide a team, a campus and a l arger co m m u nit y.

A Loyal Graduate Rewind two years. Curtis Granderson, outﬁ elder for the New York Mets, committed $5 million to our university to build a new ballpark — a $10-million endeavor that would be located on the southeast corner of campus, replacing our aging existing ballpark. A loyal graduate and arguably the most talented (and philanthropic) athlete to be a UIC Flame, Curtis’ donation represented the single largest known donation from any professional athlete to his or her alma mater in history. His generosity has in- spired others to give back — but it was his vision for the ballpark that was game changing. He didn’t just want to create an enticing, fan-friendly home for the UIC Flames, although that was certainly part of it; Granderson PHOTOS COURTESY OF THE UNIVERSITY OF ILLINOIS AT CHICAGO envisioned something bigger — a THLETIC DIRECTORS, by our campus when developing facility that could become a cata- Anature, are fundamentally in- facilities and think strategically lyst for drawing inner-city kids to vested in the future of their facilities about the surrounding community. baseball, allowing them an oppor- and campuses. These facilities play In April of 2014, the staff, fans and tunity to play in a minor-league- a role in recruiting; they impact athletes at the University of Illinois caliber stadium and learn from the the experience for fans; they help at Chicago (UIC) saw this come to best. Granderson, Coach Mike Dee generate revenue for the university; fruition. And it all started just two and the university envisioned a and they shape what it means to be years prior, with an MLB All Star place where UIC players mentored inner-city kids; a place where the by Jim a student-athlete, a student or fan and UIC graduate who had a vision Schmidt of a school. But it isn’t often that we that was about much more than campus melded with the commu- get the opportunity to look beyond baseball. nity; and where we could develop

56 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM young talent — giving them an outlet in kids, but attainable to play. Allen-Meares, chancellor at UIC. “We take baseball that they wouldn’t otherwise have “Curtis Granderson Stadium has great pride in what the stadium provides access to. As the design process began, it already had a profound effect on the UIC in community service and engagement, became clear that this is a once-in-a-lifetime campus and in our community. Many local and this pride is shared by our students, opportunity for UIC to fundamentally shift and regional teams of boys and girls have alumni, faculty and staff. It’s also a beauti- the momentum behind our program and played games, participated in clinics, or ful venue that is helping us draw fans — to contribute to our community — who just visited the stadium as fans,” says Paula and recruits — to Flames Baseball.” has long supported our endeavors — in a meaningful way.

A Community Asset Just 63 percent of students in Chicago graduate from high school, and only 54 percent of Chicago students go on to attend college. Regardless of if they went on to play ball, our goal was to provide inner- city kids — many of whom never consider a future that includes college — with an opportunity to step on a campus and to start to imagine a bigger, brighter future for themselves. As the design process — led by architectural ﬁ rm Populous — moved forward, we began to consider how the ballpark could be used beyond game day. Coach Dee connected with Little League teams, Chicago Public Schools and Major League Baseball to solidify programming opportunities and better understand how the stadium could serve the community. Partnerships with MLB’s Reviving Baseball in Inner Cities (RBI), local Little League teams and Curtis’ The Grand Kids Foundation were secured, and a design that melded with campus and represented our trajectory was solidiﬁ ed. We also felt the stadium site was equally as important to the ballpark’s success. Located on the south side of campus, it connected most directly with the adjacent neighborhood — providing a direct access point for visitors. And beyond that, it featured arguably the best view in all of college baseball, one that looks like it could and should be a framed picture of the Chi- cago skyline. That site, and that stadium, have come to represent UIC. A beautiful campus in the middle of a beautiful city that has become a spot where baseball is not only attainable to watch for inner-city

OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 57 SPORTS, ATHLETICS AND RECREATION

The Results Since opening April 17th, the stadium, which seats 1,200 — and includes space for more than 500 on the grassy berm of the outfi eld, and features all the latest amenities — has served more than 40 Chicago-area community groups and 15,000 kids in just fi ve months. The ballpark is constantly busy, and Curtis returned during the All-Star break to host youth clinics with UIC players and local NFL players. One of the organizations that has made use of the ballpark in that time period is U.S. Little League Champion team Jackie Robinson West — a local all-African-American Little League team that exemplifi es what we intended the ballpark to be used for. As an urban campus, we have a responsibility to our surrounding community and a true opportunity to use sports — our teams and our facilities — to do something special. Sports facilities on urban college campuses should go beyond the fan experience and revenue generation and consider their role as part of a larger strategic plan for partner- HOMETOWN PROUD. The University of Illinois at Chicago earlier this year unveiled Curtis ships between the community, university and athletic department. It Granderson Stadium, funded in part by $5 million contributed by Granderson, a UIC is our hope that Curtis Granderson Stadium will be a model for future Hall-of-Famer, three-time MLB All-Star and current outfi elder for the New York Mets. “I’m thrilled to partner with my alma mater to provide the City of Chicago a state-of-the- partnerships like this — shaping youth baseball in Chicago’s urban art facility in which our youth can play, learn and grow,” Granderson says. “UIC has played core while elevating the university’s athletic department and baseball an integral role in shaping who I am as an athlete and as a person, so I’m confi dent that program. It seems we’re already well on our way to doing so. CPM this facility will have a tremendous impact on our community.”

Jim Schmidt is athletic director for the University of Illinois at Chicago. GRANDSTANDS & BLEACHERS CURTIS GRANDERSON STADIUM QUICK FACTS Total Capacity 1,784 (1,284 fi xed, 500 berm) Cost $10 million ($5 million contributed by Curtis Granderson) Square Footage 21,000 square feet Club Seating 28 fi xed seats and 12 drink rail seats Concessions Three points of sale within ballpark Restroom One women’s facility with 12 fi xtures and one men’s Facilities facility with 10 fi xtures Scoreboard 18-foot-by-30-foot scoreboard, providing line score and color matrix board Eight-pole system Small Enough to Listen. Lighting Ticket Offi ce Two ticket windows Big Enough to Deliver! Team Room Team room and video-review space of 485 square feet Recognized as an industry leader in premier indoor and Training Room New training room of 220 square feet outdoor seating, Sturdisteel has installed Grandstands, Practice Two outdoor synthetic turf practice tunnels Bleachers and Stadium Seating across North American of 10 feet by 60 feet since 1934. Visit our new website for detailed product Tunnels information or call us for a quote on your next project. Seating Berm Left and right fi eld seating berms, accommodating 500 Playing Surface Synthetic turf www.Sturdisteel.com Suite/ New press box and suite. The press box is 340 square feet 1.800.433.3116 Press Box and the suite is 1,980 square feet A Division of Schultz Industries, Inc. Dugouts Home and visiting dugouts

58 C OLLEGE PLANNING & MANAGEMENT / OCTOBER 2014 WEBCPM.COM ON TRACK: ATHLETIC FIELD IMPROVEMENTS FOR MSU

the project on time,” says Kyle stadiums are named. Moats, MSU director of athletics. The improvements included “The entire building team pulled relocating the school’s track together to ensure the students’ and building a new artifi cial commitment to fund the project turf football fi eld closer to the was rewarded with outstanding west bleachers to improve the athletic facilities.” fan experience. A new NCAA- MSU students approved of a regulation, eight-lane track was fee of $50 per semester to help also built as part of the new pay for the improvements. The synthetic turf soccer fi eld. The fee will generate approximately new track incudes steeplechase, $1.6 million annually. The long jump, triple jump, high university also gained fi nancial jump, pole vault and a warm-up PHOTOS COURTESY OF MISSOURI STATE UNIVERSITY STATE MISSOURI OF COURTESY PHOTOS support from Betty and Bobby running area. Meanwhile, Byrne Allison, for whom two new & Jones installed a shock pad

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OCTOBER 2014 / COLLEGE PLANNING & MANAGEMENT 59 SPORTS, ATHLETICS AND RECREATION

to improve safety, play and the durability for a new fi eld hockey Overall improvements included renovations to MSU’s Plaster surface installed by SportsTurf. Sports Complex to provide better seating and new concessions, To create a stable sub-base that sheds water effi ciently, 15,000 restrooms, ticket windows and team facilities. Other improve- tons of rock were imported and delivered in 750 truckloads for ments were made to the soccer stadium and recreational amenities the three fi elds. “We essentially created a huge French drain that on campus. Hastings + Chivetta Architects, Inc. was the architect directed water fl ow effi ciently into the storm water system,” said for the improvements. Springfi eld-based general contractor DeWitt Ben Traetow, project manager, Byrne & Jones Sports. and Associates, Inc. managed the overall improvements. CPM Supplier Spotlights