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7 Series.Pdf THE 7 02 03 CONTENTS 1 THE BMW 7 SERIES 3 INNOVATION AND TECHNOLOGY The Vision 38 Driver assistance 40 Connectivity and infotainment 42 Comfort and functionality 46 2 4 DESIGN AND EQUIPMENT HIGHLIGHTS 48 The Vision 26 The Vision 50 BMW Individual 28 Exterior design 54 Exterior colours 30 Driving comfort 56 Interior colours 32 Interior design 62 Packages 34 Intelligent operation 36 Editorial: BMW Individual Full Merino leather Let’s talk about courage, and why we need it more than ever. Courage is independent and disruptive. Courage questions, shatters and awakens. We need bold, courageous voices. All of us. We need fresh thinkers with optimism. We believe in the frontrunners. The intellectual elite, the avantgarde. Those who fght stagnation and backwardness. Well, courage only knows forward. Driving the pioneers of our culture to inspire tomorrow. To create a sublime kind of new. Reaching a superior level of excellence. This is where a new kind of luxury is born, in brave ideas, in the confdence to speak out loud. Even if nobody asks for it. PRESENCE IS THE POWER THAT ATTRACTS ALL ATTENTION. THROUGH ELEGANCE. THROUGH STRENGTH. THROUGH A PERSPECTIVE THAT CHANGES EVERYTHING. THE SECRET OF CHARISMA: SOMEONE WHO IS SELF-ASSURED ALSO CONVINCES EVERYONE THEY MEET. SEIZE THE MOMENT. GO BEYOND THE JOURNEY AND MASTER THE ROAD. DESIGN IS THE LOVE OF PERFECT FORM. TECHNOLOGY IS THE PASSION FOR GREAT IDEAS. CHARACTER IS CREATED WHEN BOTH ARE UNITED. DOES LUXURY HAVE A COLOUR? A FORM? OR IS IT THE INTERPLAY OF A THOUSAND DETAILS THAT TURN A GREAT PHILOSOPHY INTO A TANGIBLE EXPERIENCE? THE FIRST PERSON TO SEE NEW HORIZONS IS THE ONE WHO DRIVES AHEAD ON THE ROAD. AUTHENTIC LUXURY DRIVING TAKEN INTO THE NEW AGE. PROMISING MORE FROM EVERY JOURNEY AND SURPASSING ALL EXPECTATIONS. CRAFTED FOR THOSE WHO VALUE EVERY MOMENT. DISCOVER AN EXPERIENCE INSPIRED BY THOSE WHO DRIVE THE WORLD. THE VISION 2 LUXURY MUST AROUSE EMOTIONS Searching and fnding modern wheel that you touch, the materials In the new designs, a common perfection; Adrian van Hooydonk, that surround you have to feel factor is noticeable: the reduction chief designer at the BMW Group, perfect and the eye does not want of lines. Do you want to increase on the new appearance in the to be disturbed by unclean lines or luxury by making luxury less apparent segment of the most exclusive individual components. The interior in the design? vehicles of a vehicle is seen as a living space. It is about being surrounded by the In this way, the design becomes The models under the name highest possible sensuous quality. clearer, more modern and more Bayerische Motoren Werke open up emotional. An expressive surface a new world within the BMW What is the biggest challenge in the play is in the foreground, and the portfolio. What is your idea of external appearance? dynamics are emphasised even contemporary luxury? more than before by the vehicle Luxury must be refected to the body. The few but very precise We do not want to tell our outside world in a matter-of-fact vehicle lines underline the graphic customers how they should defne way. There is a beautiful term for it: design of the surfaces. The vehicle luxury for themselves, but just want sophistication. For designers – our body looks more powerful, refned to make an attractive, diverse offer. team has more than 700 employees and luscious with the lavish surfaces The perception of luxury is very at four locations worldwide, who without losing the sportiness that is different worldwide. But a central are encouraged through constant typical to BMW. This is possible aspect that becomes visible competition with each other in terms only because we work out every everywhere is the increasing of ideas – this means that every feature of a vehicle individually. For signifcance of personal time. It is detail counts. The design has to a BMW, one should be able to becoming the most valuable asset arouse strong emotions while identify at frst glance what kind of in a globalised world. expressing the highest quality and experience one would have with it. durability at the same time. In order Especially in our large and particularly How is the wish for perfection and to be able to spend every moment luxurious vehicles, we attach great refnement expressed in mobility? intensely, full of meaning and beauty. importance to a marked appearance Therefore, we are building a luxury and the maximum possible feel-good In today’s mobile world, we spend ecosystem, a model family. In various factor in the interior. It‘s about more and more time in various forms of expression: contemporary freedom - and the feeling of being modes of transport. Cars are now saloons, elegant and very sporty at home in a BMW. like personal rooms on wheels. coupés, but also vehicles that offer One wants to feel completely very luxurious space. comfortable in them. A steering EXTERIOR DESIGN 28 29 DESIGN AND HIGHLIGHTS – EXTERIOR DESIGN A DYNAMIC APPEARANCE FULL OF GRANDEUR AND PRESENCE. If you‘re used to being ahead of everyone else, the BMW 7 Series is just the vehicle for you. Even the upright, self-confdent front with the iconic double Kidney grille and the modern interpretation of the narrow headlights is impressive at frst glance. The eye wanders over the gently curved air blades, which lie far outside in the front apron and elegantly surround the air intakes. The coupé-like elegant roof SLIM DESIGN, MAXIMUM EFFECT: line underlines the fascinating sportiness of the THE HEADLIGHTS. BMW 7 Series from the side. Towards the back with The precisely designed front headlights extend into a clearly the precisely shaped rear lights connected by a narrow fattened curve towards the Kidney grille. Decorative lines on the light strip and the elaborately designed, powerful rear sides of the standard BMW Icon Adaptive Headlights emphasise their depth and high quality. apron it becomes clear: technology can be described with poetic words – or with lines, surfaces and curves. DYNAMICS AT FIRST GLANCE: ELEGANT SILHOUETTE. THE FRONT APRON. On the side, the vertical Air breather emphasises the presence In the outer area of the front apron, the gently curved airblades of the BMW 7 Series. From here, a Chrome trim down the side, surround the air intakes – expressive, present and at the same beginning vertically and extending beyond the rear wheel arch. time highly elegant. It also underlines the elongated, elegant side view of the BMW 7 Series. WIDE STANCE, EXCEPTIONAL PRESENCE. A NEW HORIZON. The rear of the BMW 7 Series is extremely wide and A thin light strip positioned below the Chrome band stretches across self-confdent on the road. A Chrome trim around the the entire width seamlessly connecting the tail lights. This gives the tailpipes with horizontal connection creates a particularly vehicle a highly distinctive and modern appearance. elegant appearance, while the sharp contouring of the sides emphasises the sportiness of the vehicle. DRIVING COMFORT 30 31 DESIGN AND HIGHLIGHTS – DRIVING COMFORT DESIGN AND HIGHLIGHTS A NEW ECHELON OF DRIVING PLEASURE. The BMW 7 Series is far more than just a status M SPORT BRAKING SYSTEM. symbol; it‘s a poised statement of intent. With The optional M Sport braking system is distinguished by outstanding braking performance and exclusive blue brake quintessential BMW design cues evident from calipers with M designation. Exclusively available with the every angle, the BMW 7 Series projects an M Sport Plus package. authoritative presence both in the short and long wheelbase model. A car that delivers both excellence and comfort wherever it goes, the BMW 7 Series is the epitome of confdence. ADAPTIVE TWO-AXLE AIR SUSPENSION. The standard Adaptive two-axle air suspension guarantees extremely smooth and comfortable driving while simultaneously ensuring great driving dynamics and consistent elevation. Unlike steel suspension, air suspension consists of air-flled rubber pads. The air pressure in the pads is adjusted to keep the vehicle evenly elevated no matter what the load conditions are. The suspension can be raised manually up to approximately 22 mm at lower speeds and lowered automatically by 10 mm from speeds of approximately 75 mph. EXECUTIVE DRIVE PRO. INTEGRAL ACTIVE STEERING. The optional Executive Drive Pro enables soft damper Integral Active Steering, available as optional equipment, settings while enhancing stabilisation. It combines boosts manoeuvrability and agility at lower speeds while comfortable suspension alignment with dynamic driving improving stability at higher speeds. At lower speeds, it offers characteristics and includes road preview via stereo camera greater manoeuvrability and agility by turning the rear wheels integrated into the windscreen. The stereo camera detects opposite the front wheels. At higher speeds, the rear wheels uneven road surfaces, for example, speed bumps in the road, turn parallel to the front wheels to increase stability and and preconditions the suspension accordingly. With the comfort. Standard for M760Li xDrive. included function of Dynamic Drive (active roll stabilisation), the vehicle‘s tendency to roll when cornering is reduced. The system is based on active anti-roll bars at the front and rear axles and it is in constant operation when the vehicle is in motion. Standard for M760Li xDrive models. Not available for 745e or 745Le xDrive models. INTERIOR DESIGN 32 33 DESIGN AND HIGHLIGHTS – INTERIOR DESIGN DESIGN AND HIGHLIGHTS GET IN. SIT BACK. DISCOVER LUXURY. Anyone who has ever taken a seat here knows what luxury feels like: the extravagant comfort of the optional Executive Lounge seating surrounds you from the moment you take your seat. The Massage function, available as optional equipment in the front OFFERING A BRIGHT, LIGHT-FLOODED ATMOSPHERE IN THE VEHICLE and rear, provides soothing relaxation, while the INTERIOR: THE OPTIONAL SKY LOUNGE PANORAMIC GLASS SUNROOF.
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