Bized, November/December 2007, Full Issue
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NOVEMBER/DECEMBER 2007 illycaffè’s Andrea Illy A Commitment to Quality Designing Across Disciplines Teaching the Tools of Responsible Leadership BizEd 48 ContNOVEMBER/DECEMBER 2007 VentsOLUME VI, ISSUE 6 80 DEPARTMENTS FEATURES 32 6 From the Editors 18 The Emperor of Espresso 38 A Is for B-School Andrea Illy of Italy’s illycaffè is pas- Four authors address issues criti- 8 Letters sionate about coffee—and smart cal to the success of any business 10 Headlines about selling it around the world. school. Phyllis Zadra follows one school’s journey to assessment, 56 Research 24 Design Think @ Innovation U Jeffrey Mello explores how to uti- 62 Technology Business, design, and engineering lize adjuncts, and Ruth Guthrie students dream up big solutions and Louise Soe advocate for accred- 66 Your Turn that promise to shape the future of itation maturity. business. 68 Bookshelf 48 Joining Forces 72 Calendar 32 Learning to Lead— Corporations have become more Responsibly concerned with, engaged in, and 74 Classifieds At Universiteit Maastricht, writes essential to business school pro- 80 Spotlight Mariëlle Heijltjes, courses empha- grams, acting as prized partners in size problem-solving and self- the educational process. directed learning to turn students Cover photo courtesy into responsible leaders. of illycaffè BizEd NOVEMBER/DECEMBER 2007 1 From the Editors I ♥ My Mug Let me tell you about my mug. Used for all my daily beverage needs, my glass mug has soft swirls of white and blue swooping through it. Its smooth sides curve gently inward, providing the perfect place for my hand to grasp. Sparkling grooves adorn the points where the elegant handle meets the glass. In case you couldn’t tell, I love my mug. I stumbled upon it accidentally at a flea market years ago; I purchased it as an afterthought. But after I used it once, it was all over. This mug would not be rel- egated to the back of the kitchen cabinet. It would be used frequently and with pleasure. I wish I knew the artist who made this master- piece. He or she did a fine job. That’s the power of great design. The question is, if great design can inspire an ode to joy for a common household object, what can it do for a business? A great deal, according to some business educators. The tools and collaborative processes embraced in the design world can help an organization adopt elegant busi- ness models that inspire fierce loyalty and devotion among its customers and staff. As a result, courses in “design think- ing” are becoming important parts of the curricula at a growing number of business schools. In these courses, business students collaborate with students from engi- neering, design, and other disciplines to find unrecog- nized needs in the market and develop innovative ways to meet them. In the process, they’re learning to appre- ciate diverse new perspectives and embrace an exciting array of possibilities. Roger Martin, dean of the Rotman School of Manage- ment at the University of Toronto in Canada, sees such interdisciplinary inte- gration and design-based curricula as “important for the next stage of business education.” Martin and other educators believe that it will be the students with business savvy, design smarts, and collaborative skills who’ll be best prepared to help organizations stay ahead of the trends and succeed in the midst of rampant global competition. After all, I never knew I needed a blue-swirled glass mug, just as our coun- terparts in the 1970s never knew they needed the Internet. By combining their talents, designers, engineers, and business leaders can envision solutions that we haven’t even dreamed of yet. And, of course, once these design-minded innovators take their best ideas to market, we’ll wonder how we ever lived without them. ■z OM C BILL BAS 6 BizEd NOVEMBER/DECEMBER 2007 THE RICHARDS GROUP TRG JOB: 07-0029-SBU CLIENT: Letters SMU AD NAME: Eyechart PUB(S): BizEd INSERTION DATE: 2007 TRIM : Evaluating the Teachers 8.375 x 10.875 LIVE: 7.375 x 9.875 “The Scientist and the Sage,” in BLEED: the July/August 2007 issue of 8.625 x 11.125 BizEd, addressed a problem faced COLOR/LS: by schools around the world: CMYK/133 QUESTIONS: how to give great researchers and Jen Duncan great teachers equal recognition 214-891-5808 and reward. Reward and recogni- tion should be based upon strictly objective evaluations of faculty. However, schools find it much easier to weigh the evaluations per- formed by external sources, such as the research reviews given out by national and international peers or the research grants awarded by sponsors. Such evaluations are based on globally accepted and published methodology and practices. The problem with teaching evaluations is that they are carried out locally by students and supervisors. Therefore, the results run the risk of being more subjec- LEADING THE WAY! tive and may contain an element of emotional appre- ciation; this can distort an evaluation process that is designed to assess the quality of the teaching, not the quality of the teacher. Perhaps this explains why schools place more emphasis on research than on teaching when they are recruiting. The Board of Trustees, Board of Governors The sidebar accompanying the article, “New Models and President’s Cabinet of Chapman University at Work,” offers some interesting avenues for recogniz- WELCOME ing teaching excellence. We support approaches such as encouraging more published case studies, which allow VERNON L. SMITH, Ph.D. objective feedback regarding teaching utility. We also Our EMBA program would look good to anyone’s eyes. 2002 Nobel Prize Laureate in Economics feel that student tutoring can promote a more objective Professor of Economics and Law evaluation of courses and programs. Like administrators That’s because the professionals in the SMU Cox Executive MBA program are accomplished Vernon L. Smith, Ph.D. at Harvard Business School and Ohio State’s Fisher Col- business leaders with the numbers to prove it. Like an average annual compensation of $168,900. And announce the establishment of the new lege of Business, we believe that the quality of teaching “Chapman has made a score!” And average work experience of 15 years. But that’s not all they bring to the table. Their ECONOMIC SCIENCE INSTITUTE may also be evaluated through new models developed - The Wall Street Journal Online an interdisciplinary effort of the across disciplines by teachers and researchers. Schools diverse backgrounds and unique business insights create a classroom environment that’s “Latest and most dramatic move � School of Law should take the development of these new models into second to none. And their corporate connections allow for unmatched networking to elevate Chapman to a � George L. Argyros School of Business and Economics world-class institution” � Wilkinson College of Letters and Sciences account when they are evaluating the teaching contribu- opportunities. These are just a few of the reasons why SMU Cox commands a closer look. - Los Angeles Times tions of individual faculty members. The research of the Economic Science Institute We would welcome a broader discussion on the eval- promises new answers in fields ranging from Visit www.smucox.com or call 214.768.9022. international markets and the environment to law, uation of teaching in our schools. CHAPMAN UNIVERSITY transportation and energy. One University Drive Valentina Carbone and Orange, California 92866 To encourage public support for higher education, Gemini Industries, Inc. is pleased to sponsor this ad. Don Osborn www.chapman.edu Ecole Supérieure du Commerce Extérieur Paris, France SMU will not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or veteran status. SMU’s commitment to equal opportunity includes nondiscrimination on the basis of sexual orientation. 8 BizEd NOVEMBER/DECEMBER 2007 SBU070029 BizEd8_3x10_8v2.indd 1 9/28/07 10:27:41 AM Headlines Bridging the Doctoral Gap might offer options such as intensive a vital step in meeting “the grow- summer scheduling or more empha- ing demand for high-quality busi- As part of its response to the predicted sis on distance education. ness education and research,” says doctoral faculty shortage in manage- AACSB International’s endorse- John J. Fernandes, president and ment education, AACSB Internation- ment ensures each program will be chief executive officer of AACSB. al has endorsed five “Post-Doctoral rigorous and prepare both experi- “Increasing the academic diversity of Bridge to Business Programs” devel- enced and newly qualified doctoral our faculties through this program oped by member schools. These faculty from academic disciplines, will strengthen our ability to meet programs prepare qualified doctoral according to Richard Sorensen, dean this global demand.” faculty from other academic disci- of the Pamplin School of Business plines for positions in accounting and at Virginia Tech. Sorensen leads the Women and B-School finance, marketing, management, association’s efforts to address the supply chain management, interna- doctoral faculty shortage. The pro- In an effort to draw more women into tional business, and entrepreneurship. grams will also orient these scholars business careers, many business The five schools offering these so they can more quickly pursue fac- schools are stepping up their recruit- programs are the University of Flori- ulty positions in management educa- ing efforts or developing specialized da in Gainesville; Grenoble Ecole de tion, he says. programs. Here is just a sampling of Management in France; University The programs evolved from recent initiatives: of Toledo in Ohio; Tulane Univer- the findings of the 2003 report, n The Quinnipiac University sity in New Orleans, Louisiana; and “Sustaining Scholarship in Business School of Business in Hamden, Virginia Polytechnic Institute and Schools,” prepared by AACSB’s Connecticut, has implemented Busi- State University in Blacksburg.