The Youth Brand in Global Motorsports!

The Global Rallycross Championship is a new sport combining the best elements of rallycross and the X Games. Some call it the four-wheeled version of SuperCross. The sport features high-flying extreme competition between cars that are relevant to today's youth. We provide sponsors with an ideal marketing platform appealing to today's millennial consumers with an ROI not found in other motorsports. ! Relevant Racecars! Formula for Success! Production based racecars linking manufacturers directly with the young buyers of small cars.!

Top Personalities! World class drivers and household name action sports athletes.!

Dynamic Competition! Compelling races held in major market areas and on unexpected and unusual courses. X Games is the premier event of the series.!

Major Exposure! Live primetime broadcasts through a major TV network with global reach and multiple cutting edge media platforms. Events are held in major market areas.! Relevant Racecars!

Average age of audience!

27! 35! 35! 38 38! 40! 42!

Every major automotive race series is talking about how they are trying to reach a younger audience, yet GRC is the only one specifically created for it. !

The series showcases the performance and durability of small and mid-sized vehicles and connects those cars with well known action sports athletes relevant to the young audience.!

Rallycross cars are real production based vehicles, not generic “spec” cars like those found in many other race series such as NASCAR or IndyCar. Manufacturers and sponsors can market efficiently to millions of potential customers and achieve high levels of personal identification with the hard fought 16-34 demographic simply through involvement.! Top Personalities!

No. 38 Brian Deegan ! !! No. 43 Ken Block No. 34 Tanner Foust No. 199 Travis Pastrana!

No. 33 Liam Doran No. 3 Marcus Gronholm No. 40 Dave Mirra No. 67 Rhys Millen! Dynamic Competition!

5 to 10 drivers line up to start at once, each piloting 500+ hp compact cars through race traffic over a challenging short course that features jumps and transitions between pavement and gravel. Actual finish order determines advancement through a series of heat eliminations until the main event. The action is non-stop and strategy is critical. The highlight of the course is an extra element featuring a crossover gap jump where vehicles fly over their competitors. Drivers are required to take one pass at the jump per heat, which takes more time than the regular lap. Each driver must decide, on the fly, the best moment to take it.! Major Exposure! GRC has developed strategically relationships with top event promoters and media outlets to put our show in 6! front of the largest audience as possible. There will be a total of 7 rounds, mostly in companionship with other large events. Broadcasts will be on ESPN network channels. Venues vary between modified road courses, 1! 2! speedways and urban street courses.! 4/5! 7! Event Attendance 500,000+! Broadcast Viewership 6,000,000+! 3!

䙵 Las Vegas! 䙶 Charlotte ! 䙷 Dallas! 䙸 Los Angeles! 䙹 Los Angeles! 䙺 New Hampshire! 䙻 Atlanta!

Venue! L.V. Motor Speedway! "Charlotte Motor Speedway!"Texas Motor Speedway! "LA Live! "LA Live! N.H. Motor Speedway! 㼢㼢Atlanta Motor Speedway! Race Date! Saturday, April 21 ! Saturday, May 26 ! Saturday, June 9! Saturday, June 30 ! Sunday, July 1 ! Saturday, July 14! Saturday, Sept 1!

Event! Weekend!

Wknd Attnd! 5,000! 145,000! 70,000! 140,000! 140,000! 95,000! "85,000!

Network!

Broadcast! 7:00PM! 8:00PM! 1:00AM (June 10)! tba! tba! 7:00PM! 11:30PM (Sept 2)!

Est. Viewers! 1,000,000! 700,000! 500,000! 1,000,000! 1,500,000! 1,000,000! 600,000!

Webcast!

NOTE: All times are Eastern and subject to change.! Projections are based on historical data! The Company We Keep! All professional motorsports are funded through corporate marketing programs, so the goal of GRC is to sustain growth by providing sponsors massive value. Strategic partners with synergetic platforms have been aligned to cut through the crowded consumer landscape and ensure sponsorship valuation goals are achieved for all of our partners.! ! !!!!!

Manufacturers promote the series and teams Broadcast, video and editorial The series, athetes and sponsors through dealer collateral, social media campaigns material will be developed and will realize exposure in DiRT and event activation programs.! exploited across all ESPN media platforms and related media platforms. GRC broadcasts campaigns. Ideation support and a strategically follow NASCAR comprehensive fan interaction Nationwide broadcasts. program enhance events. ! ! ! ! ! ! ! ! !!!

Merchandise partners will produce GRC and X Games are offering series branded product to be retailed cohesive marketing packages that through their distribution network will provide sponsors huge value. providing team sponsors brand 2013 Plans call for inclusion of exposure through thousands of GRC rally races in Winter X and retailer locations worldwide.! future International X Games. ! ! !!! ESPN TV Production! In 2012, we are pleased to announce full network television production. ESPN provide our TV production services including 3D coverage. New features include: !

• Live telecast! • 2D and 3D shows! • More cameras! • Extreme camera angles! • More in-car coverage! • In-depth car features! • More athlete features! • Improved graphics (showing driver progression)! • Culturally relevant music! • Presentation of re-cap through webisode style cut– that can be downloaded! • On-screen timing and scoring! • Inclusion of real-time car performance data! 2013 Expansion! In 2013, GRC will add Winter X Games to the calendar and begin expansion plans to cover the corners of the world. This expansion will be coordinated with ESPN’s Global X Games launch and will also include one international GRC stand alone event. Market locations for 2013 events are yet to be determined. !!

Anticipated Events 12!

2013 Championship Rounds!

GRC! 6! X Games (USA) ! 2! Global X Games! 4! 12! Rallycross Focused Weekend Format! GRC will focus exclusively on Rallycross and will not continue with the SuperRally format going forward. ! .!

Friday! Load–in / Registration! 09:00 – 16:00!

Media Sessions! 14:00 – 16:00!

(Qualifying) Heat 1! 16:00 – 18:00! Saturday! Gates Open! 11:00! Practice! 12:00! Heats 2 & 3! 13:00 ! Fan Autograph Sessions! 15:00! National Anthem and Driver Intros ! 16:00! LCQ Heats! 16:30! Main Events! 17:00! Podium! 18:15! 2011 Metrics!

Ultra Fast Rally Cars 0-60 mph in 1.6 seconds Insane 70 Foot Crossover Jump

/ March 25-26 the RevolutionTelevised on TOYOTA Speedway at Irwindale / Live on

Driver Autographs, Saturday, 12:15 - 12:45

Gates open at 10:00 AM both days Tickets and information: Grönholm Millen Foust Mirra www.global-rallycross.com › 2x World Rally › X Games Rally › 3x X Games Gold › 24x X Games Champion Drift Champ › 2x Drift Champ Medal Winner @globalrallyx facebook.com/globalrallycross › BMX Legend

Round! Dates! Network! Paid Attendance! Nielsen Rating! Broadcast Type! Broadcast Air time! Revolution @ Irwindale! Sunday, April 17! ESPN2/E3! 850! .16! Tape delay! 2 Hours! Twin Peaks @ Seattle! Saturday, May 14! ESPN2/E3! 2800! .21! Tape delay! 1.5 Hours! Last Chance @ Pikes Peak! Saturday, June 25! ESPN! 2900! .45! Tape delay! 1 Hour! X Games 17 Rally Car! Saturday, July 30! ESPN! n/a! .65! Live! 1.5 Hours! X Games 17 Rallycross! Sunday, July 31! ESPN! n/a! 1.38! Live! 2 Hours! Racecars! Rallycross cars are production based vehicles. Most any rally race car built on a stock unibody and within the displacement and tire size limits is eligible. There is one class of competition for 2012, SuperCars. !

Rallycross racing cars built essentially to FIA European Rallycross Championship “Supercars” specification. Inlet restrictor is 45mm.!

Typical specs:! • Production based “compact” cars! • All-wheel-drive, limited-slip differentials ! • Sequential shift gearboxes ! • 3,000 lb! • 4-cylinder with a restricted turbocharger ! • 500 hp / 500 lb-ft torque ! Racecar Comparisons! .!

Acceleration 0-60mph! 1.9 sec! 4.8 sec! 5.5 sec! 3.8 sec! 2.0 sec! 4.2 sec! 5.3 sec! Engines! 2.0L i4T 600hp! 1.6L i4T 350hp! 2.0L i4T 275hp! 3.0L V8 650hp! 2.4L V8 750hp! 5.0L V12TDi 650hp! 5.7L V8 550hp! Platform! AWD! AWD! FWD! RWD! RWD! RWD! RWD! Typical car build cost ! $350,000! $1,000,000! $400,000! $750,000! $60,000,000! $5,000,000! "$500,000! X Games! The Global Rallycross Championship manages invitations and competition for X Games rally events on a global scale for ESPN. Each X Games rally event is also part of the GRC championship. Most invitations are extended to the top drivers who compete in the Global Rallycross Championship. The balance are extended to the previous season’s gold medalists and recognized manufacturers who may choose their drivers. The media value for sponsors for these events is enormous. 2011 numbers:!

- 141,500 people attended X Games 17! - 1.38 Nielsen rating (Rallycross only) with 2M household impressions! - 800,000 online video views during four-day window! - 46,000 daily unique visitors to mobile apps.! - 2.2M likes on Facebook! - 1.8M video views on YouTube! TV Exposure! US Viewers: 37,000,000! Global Homes: 232,000,000! Countries: 192! Racecourses! GRC tracks can be built in a temporary urban street settings or a stadiums, or on permanent race tracks such as road courses or ovals. Courses vary from venue to venue and are less than one mile per lap from standing start to flying finish with a tarmac to dirt mixture ranging from 70/30 to 50/50 depending on the track. There is always a small jump and a large 70 foot gap jump.!

Stadium ! !!!! " Mile Oval!

1 Mile Oval ! !!! Urban! Social Media Partners! X Games! Social Media Reach" ESPN! Hot Wheels! Dirt 3! Etnies! Monster! Ford! Subaru! 18%! Hyundai! 49%" Dodge! ! !!! Volvo! ! !! ! !! 4%" Rockstar! ! !! Cooper Tires! ! !! Red Bull! Travis Pastrana! 29%" Dave Mirra! ! !! Ken Block! Tanner Foust! Brian Deegan! WRC! ! !! Best Buy! Marcus Gronholm! X Box 360! Monster WRC! Colin McRae! DC Shoes! AMA Supercross! Likes !11,000 ! 45,158,000" Shaun White! Nitro Circus! Rob Dyrdek! Tweets !1,500 ! 12,000,000" Speedhunters! Wasserman Media Group! Discount Tire! Views !250,000 ! 160,000,000" Puma! GT Channel! Eibach! Fan Experience!

OPEN PADDOCK! Fans can see the cars and teams in an open paddock environment without having to pay extra.!

OPEN TROPHY CEREMONY! Fans at GRC races have the opportunity to be a part of the post race celebrations with the drivers and teams.!

AUTOGRAPH SESSIONS! There is always an autograph session at every race weekend. Fans can meet their heroes and have them sign memorabilia.! Income!

Fans! Nearly half showed a household income over Rally racing fans are a different and demographically $75,000! valuable crowd, one that shows little crossover into the traditional motorsport mainstream. While 77 percent of those surveyed at X Games in 2009 said they attend other sporting events like baseball (53 percent) and football (43 percent), only five percent Education! reported attending a NASCAR race. !

The sport is achieving success in its outreach to a Most had some college desirable target demographic. A survey of fans at the education! 2009 rallycross event showed fans are:! • Young, educated and skilled ! • High income-earning potential! • Tech savvy internet, mobile device and video game users! • Action sport enthusiasts! Age!

More than two-thirds were aged 16-34! Global TV Reach!

TV Households ! 366,000,000!

Countries ! 175!

North America! Latin America! Europe! Africa! Middle East! Asia! Australia!

Households! 103,000,000! 24,000,000! 100,000,000! 1,000,000! 3,000,000! 133,000,000! "2,000,000! Broadcast Demographics for X Games 17!

U.S. Total Day ESPN X Games Index vs. TV ESPN2 X Index vs. TV ABC X Games Index vs. TV 17 Avg Games 17 Avg 17 Avg TV Usage % Gender Male 46.3 73.6 159 75.2 162 56.4 122 Female 53.7 26.4 49 24.8 46 43.7 81

Age Age 2-11 10.6 10.5 99 14.9 140 8.6 81 Age 12-17 6.0 9.9 165 11.5 7.1 Age 18-24 7.6 14.2 188 12.3 163 10.6 140 Age 25-34 12.2 17.5 144 19.7 162 15.1 125 Age 35-54 30.4 36.1 119 31.7 104 30.4 100 Age 55+ 33.3 11.8 36 9.9 30 28.2 85 Median Age 45.0 33.0 73 31.0 69 37.0 82

Men 18-34 9.4 22.3 239 22.8 243 17.2 184 Men 18-49 19.7 43.8 223 41.6 212 32.8 167 Men 25-54 20.0 38.2 190 36.0 180 28.3 141 Adults 18-49 41.5 61.8 149 57.5 138 51.4 124 Websites!

ESPN.com > Action Sports > Global Rallycross Championship Global-rallycross.com ! Facebook sites!

X Games! !!!! Global Rallycross Championship! Mobile apps!

X Games! !!!! Global Rallycross Championship (Coming April 2012)! Manufacturer Partners! Only recognized manufacturers will qualify for the Manufacturers Championship and most X Games invitations will be extended to the same. The number of manufacturers who will be recognized is limited and determined prior to the season. ! 2011 Recognized Manufacturers! To be recognized, a manufacturer will need to meet the following requirements:! • Sponsorship of the Global Rallycross Championship Series as a manufacturer partner through a media buy on ESPN.! • Assist with at least one legal rallycross car build to their Factory Team.! • Create a media (traditional and social) push to support the Factory Team. !

Our relationships with car manufacturer partners are essential to the stability, growth and future success of the series. Manufacturers promote the series and teams through dealer collateral, social media campaigns and event activation programs!

A manufacturers' council is established to give partner manufacturers an open platform to discuss and make decisions regarding their issues and do the following:! • Maintain transparency amongst manufacturers. ! • Protect the manufacturers’ significant investment in the series. ! • Provide the most effective sporting and marketing platform possible. ! • Create a level playing field. ! • Contain unnecessary cost.! Team Presentation! The Series maintains and enforces strict standards on general presentation of vehicles, transporters and crew for teams competing in the all wheel drive classes:!

• Each team’s personnel must wear uniform track clothing which should present the logo of the manufacturer on the right breast and series logo on the left breast, as well as their own sponsor logos. (A document on graphic standards will be made available for further details). ! • The series, the manufacturer and series sponsors will receive branding on drivers suits on the cars.! • The paddock awning must be fitted out, with a floor covering and and pit panels in accordance with series deign standards. ! • The series will provide each team with one pit panel confirming the name of the team, its nationality, the make of the car and its racing numbers to be displayed in the awning or pit entrance.! Feedback! "The racing was exciting to watch. You never knew what could or would happen… AWD was amazing to watch, you don’t get a real sense of the speed on TV or internet until you see them launch in person... "It's sure fun watching it. So many near Made me want to convert or build a car for this...”! misses, so many close calls, nail biting, Grant, Fan from Denver ! side-by-side racing.”! .! Fan post on Autoblog.com!

"Motorsports enthusiasts believe all versions of auto racing are pretty extreme, but rally is certainly among the "Watching six cars going into the first two more exaggerated forms — with turns of the paved oval before darting Rallycross perhaps the ultimate.”! into the infield was electrifying.”! David Green, Edmunds Inside Line! John Rettie, Road and Track " Global Rallycross! Media Office! President! The GRC Media Office provides accreditation for media. Interested Brian Gale! media outlets and team media personnel must apply for permanent [email protected]! or race-by-race credentials through the GRC Media office.! 720.217.7147! PERMANENT PASSHOLDERS! CEO! A limited number of permanent media passes will be allowed for Chip Pankow! 2012 to journalists and photographers providing regular coverage [email protected]! for recognized outlets, as well as to Team Media personnel. 917.456.2500! Permanent pass holders will be required to provide letters of assignment. ! General Manager! George Tamayo! RACE-BY-RACE ACCREDITATION! [email protected]! Race-by race requests will be handled by GRC Media.! 303.304.0050! FACILITIES ! Journalists and photographers have access to each venue's media center, with every effort made to include internet access, storage lockers and timely competition information.!

GRC Media Office: [email protected]!