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Global Rally Cross 2012

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Global Rally Cross 2012 The Youth Brand in Global Motorsports! The Global Rallycross Championship is a new sport combining the best elements of rallycross and the X Games. Some call it the four-wheeled version of SuperCross. The sport features high-flying extreme competition between cars that are relevant to today's youth. We provide sponsors with an ideal marketing platform appealing to today's millennial consumers with an ROI not found in other motorsports. ! Relevant Racecars! Formula for Success! Production based racecars linking manufacturers directly with the young buyers of small cars.! Top Personalities! World class drivers and household name action sports athletes.! Dynamic Competition! Compelling races held in major market areas and on unexpected and unusual courses. X Games is the premier event of the series.! Major Exposure! Live primetime broadcasts through a major TV network with global reach and multiple cutting edge media platforms. Events are held in major market areas.! Relevant Racecars! Average age of audience! 27! 35! 35! 38 38! 40! 42! Every major automotive race series is talking about how they are trying to reach a younger audience, yet GRC is the only one specifically created for it. ! The series showcases the performance and durability of small and mid-sized vehicles and connects those cars with well known action sports athletes relevant to the young audience.! Rallycross cars are real production based vehicles, not generic “spec” cars like those found in many other race series such as NASCAR or IndyCar. Manufacturers and sponsors can market efficiently to millions of potential customers and achieve high levels of personal identification with the hard fought 16-34 demographic simply through involvement.! Top Personalities! No. 38 Brian Deegan ! !! No. 43 Ken Block No. 34 Tanner Foust No. 199 Travis Pastrana! No. 33 Liam Doran No. 3 Marcus Gronholm No. 40 Dave Mirra No. 67 Rhys Millen! Dynamic Competition! 5 to 10 drivers line up to start at once, each piloting 500+ hp compact cars through race traffic over a challenging short course that features jumps and transitions between pavement and gravel. Actual finish order determines advancement through a series of heat eliminations until the main event. The action is non-stop and strategy is critical. The highlight of the course is an extra element featuring a crossover gap jump where vehicles fly over their competitors. Drivers are required to take one pass at the jump per heat, which takes more time than the regular lap. Each driver must decide, on the fly, the best moment to take it.! Major Exposure! GRC has developed strategically relationships with top event promoters and media outlets to put our show in 6! front of the largest audience as possible. There will be a total of 7 rounds, mostly in companionship with other large events. Broadcasts will be on ESPN network channels. Venues vary between modified road courses, 1! 2! speedways and urban street courses.! 4/5! 7! Event Attendance 500,000+! Broadcast Viewership 6,000,000+! 3! 䙵 Las Vegas! 䙶 Charlotte ! 䙷 Dallas! 䙸 Los Angeles! 䙹 Los Angeles! 䙺 New Hampshire! 䙻 Atlanta! Venue! L.V. Motor Speedway! "Charlotte Motor Speedway!"Texas Motor Speedway! "LA Live! "LA Live! N.H. Motor Speedway! 㼢㼢Atlanta Motor Speedway! Race Date! Saturday, April 21 ! Saturday, May 26 ! Saturday, June 9! Saturday, June 30 ! Sunday, July 1 ! Saturday, July 14! Saturday, Sept 1! Event! Weekend! Wknd Attnd! 5,000! 145,000! 70,000! 140,000! 140,000! 95,000! "85,000! Network! Broadcast! 7:00PM! 8:00PM! 1:00AM (June 10)! tba! tba! 7:00PM! 11:30PM (Sept 2)! Est. Viewers! 1,000,000! 700,000! 500,000! 1,000,000! 1,500,000! 1,000,000! 600,000! Webcast! NOTE: All times are Eastern and subject to change.! Projections are based on historical data! The Company We Keep! All professional motorsports are funded through corporate marketing programs, so the goal of GRC is to sustain growth by providing sponsors massive value. Strategic partners with synergetic platforms have been aligned to cut through the crowded consumer landscape and ensure sponsorship valuation goals are achieved for all of our partners.! ! !!!!! Manufacturers promote the series and teams Broadcast, video and editorial The series, athetes and sponsors through dealer collateral, social media campaigns material will be developed and will realize exposure in DiRT and event activation programs.! exploited across all ESPN media platforms and related media platforms. GRC broadcasts campaigns. Ideation support and a strategically follow NASCAR comprehensive fan interaction Nationwide broadcasts. program enhance events. ! ! ! ! ! ! ! ! !!! Merchandise partners will produce GRC and X Games are offering series branded product to be retailed cohesive marketing packages that through their distribution network will provide sponsors huge value. providing team sponsors brand 2013 Plans call for inclusion of exposure through thousands of GRC rally races in Winter X and retailer locations worldwide.! future International X Games. ! ! !!! ESPN TV Production! In 2012, we are pleased to announce full network television production. ESPN provide our TV production services including 3D coverage. New features include: ! • Live telecast! • 2D and 3D shows! • More cameras! • Extreme camera angles! • More in-car coverage! • In-depth car features! • More athlete features! • Improved graphics (showing driver progression)! • Culturally relevant music! • Presentation of re-cap through webisode style cut– that can be downloaded! • On-screen timing and scoring! • Inclusion of real-time car performance data! 2013 Expansion! In 2013, GRC will add Winter X Games to the calendar and begin expansion plans to cover the corners of the world. This expansion will be coordinated with ESPN’s Global X Games launch and will also include one international GRC stand alone event. Market locations for 2013 events are yet to be determined. !! Anticipated Events 12! 2013 Championship Rounds! GRC! 6! X Games (USA) ! 2! Global X Games! 4! 12! Rallycross Focused Weekend Format! GRC will focus exclusively on Rallycross and will not continue with the SuperRally format going forward. ! .! Friday! Load–in / Registration! 09:00 – 16:00! Media Sessions! 14:00 – 16:00! (Qualifying) Heat 1! 16:00 – 18:00! Saturday! Gates Open! 11:00! Practice! 12:00! Heats 2 & 3! 13:00 ! Fan Autograph Sessions! 15:00! National Anthem and Driver Intros ! 16:00! LCQ Heats! 16:30! Main Events! 17:00! Podium! 18:15! 2011 Metrics! Ultra Fast Rally Cars 0-60 mph in 1.6 seconds Insane 70 Foot Crossover Jump / March 25-26 the RevolutionTelevised on TOYOTA Speedway at Irwindale / Live on Driver Autographs, Saturday, 12:15 - 12:45 Gates open at 10:00 AM both days Tickets and information: Grönholm Millen Foust Mirra www.global-rallycross.com › 2x World Rally › X Games Rally › 3x X Games Gold › 24x X Games Champion Drift Champ › 2x Drift Champ Medal Winner @globalrallyx facebook.com/globalrallycross › BMX Legend Round! Dates! Network! Paid Attendance! Nielsen Rating! Broadcast Type! Broadcast Air time! Revolution @ Irwindale! Sunday, April 17! ESPN2/E3! 850! .16! Tape delay! 2 Hours! Twin Peaks @ Seattle! Saturday, May 14! ESPN2/E3! 2800! .21! Tape delay! 1.5 Hours! Last Chance @ Pikes Peak! Saturday, June 25! ESPN! 2900! .45! Tape delay! 1 Hour! X Games 17 Rally Car! Saturday, July 30! ESPN! n/a! .65! Live! 1.5 Hours! X Games 17 Rallycross! Sunday, July 31! ESPN! n/a! 1.38! Live! 2 Hours! Racecars! Rallycross cars are production based vehicles. Most any rally race car built on a stock unibody and within the displacement and tire size limits is eligible. There is one class of competition for 2012, SuperCars. ! Rallycross racing cars built essentially to FIA European Rallycross Championship “Supercars” specification. Inlet restrictor is 45mm.! Typical specs:! • Production based “compact” cars! • All-wheel-drive, limited-slip differentials ! • Sequential shift gearboxes ! • 3,000 lb! • 4-cylinder with a restricted turbocharger ! • 500 hp / 500 lb-ft torque ! Racecar Comparisons! .! Acceleration 0-60mph! 1.9 sec! 4.8 sec! 5.5 sec! 3.8 sec! 2.0 sec! 4.2 sec! 5.3 sec! Engines! 2.0L i4T 600hp! 1.6L i4T 350hp! 2.0L i4T 275hp! 3.0L V8 650hp! 2.4L V8 750hp! 5.0L V12TDi 650hp! 5.7L V8 550hp! Platform! AWD! AWD! FWD! RWD! RWD! RWD! RWD! Typical car build cost ! $350,000! $1,000,000! $400,000! $750,000! $60,000,000! $5,000,000! "$500,000! X Games! The Global Rallycross Championship manages invitations and competition for X Games rally events on a global scale for ESPN. Each X Games rally event is also part of the GRC championship. Most invitations are extended to the top drivers who compete in the Global Rallycross Championship. The balance are extended to the previous season’s gold medalists and recognized manufacturers who may choose their drivers. The media value for sponsors for these events is enormous. 2011 numbers:! - 141,500 people attended X Games 17! - 1.38 Nielsen rating (Rallycross only) with 2M household impressions! - 800,000 online video views during four-day window! - 46,000 daily unique visitors to mobile apps.! - 2.2M likes on Facebook! - 1.8M video views on YouTube! TV Exposure! US Viewers: 37,000,000! Global Homes: 232,000,000! Countries: 192! Racecourses! GRC tracks can be built in a temporary urban street settings or a stadiums, or on permanent race tracks such as road courses or ovals. Courses vary from venue to venue and are less than one mile per lap from standing start to flying finish with a tarmac to dirt mixture ranging from 70/30 to 50/50 depending on the track. There is
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