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Big International Brands Auf Dem Prüfstand

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Big International Brands Auf Dem Prüfstand Hoteldokumentation Hoteldokumentation Seite 18 / 31. Mai 2019 Seite 19 / 31. Mai 2019 T.A.I. Hotel-Analyse – Teil 2 Big International Brands auf dem Prüfstand Im zweiten Teil der umfangrei- Wie im ersten Teil der T.A.I.-Do- Im dritten Teil (erscheint am 28. Daten nur auszugsweise ein: Das chen T.A.I. Dokumentation über kumentation (Ausgabe 2356 vom Juni) geht es dann um die natio- Gesamtvolumen würde den Rah- die größten Hotelunternehmen 17. Mai), als Österreichs größte nalen Stadthotels- und Hotel- men sprengen. Alle Angaben, Österreichs geht es um jene, die Resort- und Ferienhotelunterneh- gruppen wie Imlauer, Kremsleh- Kennzahlen und Analysen wer- den großen internationalen Mar- men im Fokus standen, wurden ner, Schick oder Sacher Hotels. den deshalb in der Studie „T.A.I. ken gehören (von Accor bis Wyn- auch bei den Big International Diese Unternehmen scheinen Analytics powered by Prodinger“ dham) bzw. die als Franchiseneh- Brands wieder die Jahresabschlüs- damit nicht in der vorliegen- zusammengefasst und detailliert mer dieser Big-Brands auftreten se analysiert, sofern sie inklusive den Big International Brands-Be- dargestellt. Diese erscheint im Juli. (wie Marriott oder IHG). Es han- GuV (Gewinn und Verlustrech- trachtung auf. Bestellt werden kann T.A.I. Ana- delt sich dabei überwiegend um nung) im Firmenbuch vorliegen, lytics unter [email protected] (Kosten: Betriebe der Stadthotellerie, mit und deren wichtigste Kennzah- Auf dieser und den folgenden 460 €, für T.A.I.-Abonnenten 380 €, zusammen über 200 Standorten. lenbereich berechnet. Seiten fließen die erhobenen jeweils inkl. 10% MWSt.). Big International Brands Luxus und Ringstraße liegen bei (in alphabetischer Reihenfolge) dem Umsatz pro Zimmer voran Hotel / Hotelgruppe Standort(e) in Österreich Kontakt Eine erheblich interessantere Interessant ist die Tatsache, dass 2 Kennzahl, als die reine Umsatz- keiner der Big-Brands an die größe (siehe Seite 20) ist der Umsatz pro Zimmer-Werte der 25hours Hotels Wien wien@25hours- Umsatz pro Zimmer. Diesbezüg- Top-Unternehmen in Österreichs 25hours Hotel Company Wien hotels.com GmbH www.25hours- lich kann die Luxushotellerie der Ferienhotellerie heranreicht (sie- Zimmer in Ö.: 217 hotels.com Bundeshauptstadt voll ihre Stär- he T.A.I. vom 17. Mai). Zur Erinne- MitarbeiterInnen: 117 T.: 01/52151-0 ken ausspielen. Das Park Hyatt rung: Dort führten das Bio-Hotel Umsatz 2017 (in Mio. €): 14,9 (es gehört der SIGNA Holding des „Stanglwirt“ Going mit 196.100 A Immobilien-Tycoons Rene Benko) Euro, vor dem Alpenresort ist mit knapp 170.000 Euro eine Schwarz Mieming (191.100 Euro) A&O Hotels und Hostels Graz [email protected] Klasse für sich, gefolgt von den und dem Stock Resort Finkenberg A&O Hotel and Hostel Holding Salzburg www.aohostels.at GmbH, Berlin Wien (2) T.: 01/4930480-3900 Ringstraßen-Hotels Imperial, (185.600 Euro) das Ranking an. Zimmer in Ö.: 657 Ritz Carlton, Bristol (es gehört der Sämtliche Top-10 Resortbetriebe Familie Winkler / Sacher Hotels) erreichten Werte von mehr als Accor 29 Hotels in Österreich, 4.390 Zimmer und Kempinski. Dessen Schwes- 120.000 Euro. Auch Durchschnitt ter-Betrieb, das Kempinski Tirol (97.280 Euro) und Median (78.550 Ibis (13) Bregenz andrea.schroeter@ in Jochberg bei Kitzbühel, führt Euro) liegen weit über den Werten Mercure (9) Graz (3) accor.com die Bundesländer-Riege an. der Big-Brands. Novotel (3) Linz www.accorhotels.com Sofitel (1) Salzburg (4) T.: 01/81434-60 ACCOR Austria Invest GmbH & Wien (16) Umsatz pro Zimmer und Jahr in tsd. € ACCOR Hotelbetriebs GmbH MitarbeiterInnen: 410 Umsatz 2017: ca. 78,3 Mio. € in tsd. € Durchschnitt Top 27: 61,12 tsd. € | Median: 53,47 tsd. € 169,8 SO/Vienna (Sofitel Vienna Wien [email protected] Stephansdom) www.sofitel-vienna- 150 Praterstraße Eins Hotelbetriebs stephansdom.com 117,0 106,0 GmbH T.: 01/90616-0 104,1 102,2 99,8 MitarbeiterInnen: 177 100 Umsatz 2017: 18,2 Mio. € 76,9 75,7 74,0 73,2 Ibis Vienna Airport Techelsberg h9320@ accor.com 50 Ibis Wörthersee Wien-Schwechat T.: 01/7077007-0 Marché Restaurants Österreich www. marche- GmbH restaurants.com/ marche-schwechat 0 www.accorhotels.com/ de/hotel-9321-ibis- Bel Etage woerthersee Hotel Imperial, Park Hyatt Vienna Collection Hotel Stephansdom) AMEDIA Hotels Graz (3) [email protected] Luxury Collection Kempinski „DasVienna Tirol“ Marriott Hotel AHC International Consulting AG Sattledt www.amediahotels.com The Ritz-Carlton Vienna SO/ Vienna (Sofitel Vienna Sheraton Grand Salzburg Zimmer in Ö.: 470 T.: 07244/20206 Hotel Bristol Vienna A Luxury Schloss Fuschl und Sheraton Palais Hansen Kempinski Wien Fuschl (Schörghuber Gruppe) seite_18-24.indd 18 28.05.2019 19:05:53 Hoteldokumentation Hoteldokumentation Seite 18 / 31. Mai 2019 Seite 19 / 31. Mai 2019 Starke Gehälter! Motel One Hotel / Hotelgruppe Standort(e) in Österreich Kontakt liegt inmitten der Luxus-Liga A ARCOTEL Hotels Linz [email protected] Wer entlohnt seine Mitarbei- fließt. Ohne diese wären es aber ARCOTEL Hotel AG Salzburg www.arcotelhotels.at Zimmer in Ö.: 1.160 Wien (4, inkl. Mooons, T.: 01/485 5000 terInnen am besten? Unter den noch immer 38.576 Euro, und MitarbeiterInnen: 450 Eröffnung Mitte 2019) Big Brands in Österreich ist dies damit deutlich über Durchschnitt zweifelsohne Hilton. Beim Danu- und Median. Austria Trend Hotels Fieberbrunn (2) [email protected] be Waterfront ist noch zu berück- Interessant ist in diesem Zusam- Verkehrsbüro Hotellerie GmbH Graz www.austria-trend.at Zimmer in Ö.: 4.524 Innsbruck T.: 01/58800-800 sichtigen, dass in dessen Zahlen menhang auch der Vergleich MitarbeiterInnen: 1.001 Kitzbühel noch das Innsbrucker Hotel ent- mit den Top-Betrieben von Ös- Umsatz 2018 (in Mio. €): 169,1 Salzburg (4) halten ist. terreichs Ferien- und Resortho- (inklusive Managementbetrie- Wien (17) Die große Überraschung stellt tellerie (siehe T.A.I. vom 17. Mai ben und Ausland) auch in diesem Falle Motel One 2019): Deren Durchschnittswert AZIMUT Hotels Wien info.wien@ dar, das sich als Budget-Grup- und Median liegen zwar unter Azimut Hotelbetrieb Wien azimuthotels.com pe von den Personalkosten pro jenem der von der Stadthotellerie GmbH & Co KG www.azimuthotels.de/ Zimmer in Ö.: 180 austria MitarbeiterIn mitten unter die dominierten Big Brands, die Top- MitarbeiterInnen: 36 T.: 01/9616400-0 5-Sterne und Luxus-Riege ein- Ten der Resorts hält aber absolut reiht. Ähnliches gilt für Accor, mit den großen internationalen B wobei in diesem Fall das Gehalts- Stadt-Marken mit und übertrifft B&B Hotels Graz graz-puntigam@ schema der Zentrale mit ein- diese zum Teil sogar. B&B Hotels hotelbb.com Austria GmbH www.hotel-bb.at Personalkosten pro MitarbeiterIn (PK/MA) Zimmer in Ö.: 73 T.: 0316/890861 D in tsd. € Durchschnitt Top 27: 37,7 tsd. € | Median: 37,6 tsd. € 50 Derag Livinghotels Wien (2) reservierung.kfj@ 47,1 Derag Livinghotels AG + Co. KG living-hotels.com 44,4 Zimmer in Ö.: 457 www.living-hotels.com 45 43,5 T.: 01/329000 43,1 42,7 42,2 42,0 41,9 41,6 40,8 F 40 Falkensteiner Hotels & Bad Leonfelden [email protected] Residences (FMTG Services) Hermagor/Nassfeld (2) www.falkensteiner.com FMTG Services GmbH Leoben T.: 04274/52000-0 Zimmer in Ö.: 1.246 Rennweg/Katschberg (3) Umsatz 16/17 (in Mio. €): 57,6 Schladming Detaillierte Kontakt- Hilton Plaza Motel One * Hilton Vienna & (noch inkl. der beiden abgegebenen Stegersbach informationen zu den Pentahotel Vienna Hotels in Wien), der Umsatz ist in Velden einzelnen Betrieben Vienna Marriott Hotel Accor Austria (Zentrale Riding School Vienna InterContinental Viennaund 21 Pacht Hotels) Renaissance Hotel Imperial mehrere Gesellschaften aufgeteilt finden sich unter Park Hyatt Vienna Bel Etage (noch inkl. Hilton Innsbruck) www.falkensteiner.com/ Hilton Vienna DanubeHotel Imperial, Waterfront Luxury Collection de/hotels-residences/ hoteluebersicht * Wien Westbahnhof, Prater und Hauptbahnhof, sowie Mirabell und Salzburg Süd Hotels, die von extern mit Kennzahlen und Expertisen versorgt werden, sind besser positioniert, verdienen mehr Geld und sind leistungsfähiger. Sie haben weniger Stress und behalten den Überblick! Prodinger Beratungsgruppe www.prodinger.at www.prodinger-tourismusberatung.at STEUERBERATUNG | TOURISMUSBERATUNG | TOURISMUSMARKETING seite_18-24.indd 19 28.05.2019 19:05:54 Hoteldokumentation Hoteldokumentation Seite 20 / 31. Mai 2019 Seite 21 / 31. Mai 2019 Hotel / Hotelgruppe Standort(e) in Österreich Kontakt Umsatz-Kaiser: Accor an der F Spitze, vor Hilton und Motel One Fleming's Wien (2) wien-city@flemings- Fleming's Hotel Management hotels.com Services GmbH www.flemings-hotels. Im Umsatz-Ranking zielt der Ver- Auf Rang zwei der Top-10 folgen Zimmer in Ö.: 380 de/selection-hotel- gleich nicht auf die Marken ab, die beiden Hiltons Vienna am MitarbeiterInnen: 89 wien-city sondern es erfolgt eine Reihung Stadtpark und das Hilton Vienna Umsatz 16/17 (in Mio. €): 13,7 T.: 01/20599-0 nach Größe der im Firmenbuch Plaza, die in einer Gesellschaft Fourside Hotel & Suites Wien vienna-hs@fourside- aufscheinenden Unternehmen. zusammengefasst sind. Platz Fourside Hotel & Suites GmbH hotels.com Von den 27 ausgewerteten Jah- drei nimmt Motel One Austria Zimmer in Ö.: 106 www.fourside- resabschlüssen der Big-Brands ein, das Joint Venture-Unter- hotels.com T.: 01/2780780-0 (sie repräsentieren ein Volumen nehmen von Motel One und der von über 90 Hotels) weist Accor Verkehrsbüro Hotellerie. Nicht G Österreich das mit Abstand größ- im Motel One-Umsatz enthalten GSH - Gorgeous Smiling Hotels Wien (8) [email protected] te Umsatzvolumen auf. Dabei ist ist das 400-Zimmer große Motel GS Star AT GmbH www.ana-hotels.com zu berücksichtigen, dass für die One Wien Staatsoper, das in Zimmer in Ö.: 511 T.: 01/5338738 Vergleichbarkeit mit dem Mitbe- einer eigenen Gesellschaft bi- H werb die Zahlen von Zentrale (Ac- lanziert. cor HotelbetriebsgmbH, Verwal- Hapimag Bad Gastein [email protected] tung sowie Supportleistungen für Im Hilton Vienna Danube sind Hapimag AG Hermagor www.hapimag.com Zimmer in Ö.: 524 Saalbach T.: 01/4023016-0 die Hotels) und Accor Austria In- noch die Zahlen des mittlerweile MitarbeiterInnen: 211 Salzburg vest GmbH (Umsätze und Kosten, nicht mehr zum Unternehmen Umsatz 2018 (in Mio.
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