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Freedom New Technologies That Make Life Easier No. 363 MERCEDES 4.2019 NATURAL An all-electric* Icelandic experience RELAXED Why future cars will be autonomous ISSUE 4.2019 / EUR 6.80 (DE, AT) / EUR 6.80 (DE, AT) ISSUE 4.2019 / (BENELUX) / EUR 7.95 (CH) 13.60 CHF DKK 69.95 (DK) / SEK 99 (S) EUR 9.90 (FI, GR) / CZK 239 (CZ) SK, SI) / GBP 6.99 /GB) ES, FR, PT, EUR 8.85 (IT, Freedom New technologies that make life easier *In the EQC. Combined electric energy consumption (kWh/100 km): 20.8–19.7; combined CO 2 emissions (g/km): 0 ORIGINS COMPLETE Fold Designed by Sebastian Herkner www.schramm-werkstaetten.com Anzeige_Vorlage.indd 3 16.09.2019 16:16:17 WORKSHOP Sustainable freedom Dear Reader, This magazine is all about innovation, and for good reason. Mercedes-Benz has worked hard since the beginning to develop new solutions and products both large and small that will make your life easier. Having the expertise of the world’s best engineers, programmers and designers is an essential part of this mission. This is truer now than ever, as complex tech- nologies like autonomous driving become a reality and promise a new kind of mobility that will bring increased freedom to everyday life. With the strategy “Ambition 2039”, we have set ourselves the target to provide a CO2-neutral vehicle fleet within the next 20 years. Our new column, in this issue written by Ola Källenius, The Mercedes me magazine app: Chairman of the Board of Management of Mercedes-Benz AG, tells you how convinced and mbmag.me/ios determined we are to take the path to a sustainable future. You will also learn how CO2-neutral mbmag.me/android mobility is already possible with Mercedes-Benz vehicles … Iceland is one of the best places for experiencing the true power of nature. *Combined electric GETTY IMAGES energy consumption (kWh/100 km)1: 20.8–19.7 Combined CO2 emissions (g/km)1: PHOTO THIS PAGE PHOTO 0 1 The electric energy consumption and range have been determined based on Regulation 692/2008/EC. … in our travel blog, for which we drove around Iceland in the EQC* – powered by The electric energy consump- MICHAEL NEUMANN MICHAEL tion and range are dependent 100% renewable energy. on the vehicle configuration. For more information on the measurement procedure, We hope you enjoy reading! COVER PHOTO COVER please see page 10. Your Editorial Team November 2019 3 Mercedes Experience the secret of the new Wellendorff amulet “YOU ARE PERFECT”. Scan me. An 18-karat gold amulet with a floating diamond, set in such a way that nothing detracts from its beauty and purity. A piece of jewellery that would say, “You are perfect to me.” Available at the finest jewellers and at your Wellendorff Boutiques in: Berlin • Düsseldorf • Frankfurt Mainz • Stuttgart • Munich • Vienna • Hong Kong • Beijing • Tokyo • San Francisco. Contact your Wellendorff expert at +49 7231 – 28 40 128 or [email protected] • www.wellendorff.com. Experience the secret of the new Wellendorff amulet “YOU ARE PERFECT”. Scan me. An 18-karat gold amulet with a floating diamond, set in such a way that nothing detracts from its beauty and purity. A piece of jewellery that would say, “You are perfect to me.” Available at the finest jewellers and at your Wellendorff Boutiques in: Berlin • Düsseldorf • Frankfurt Mainz • Stuttgart • Munich • Vienna • Hong Kong • Beijing • Tokyo • San Francisco. Contact your Wellendorff expert at +49 7231 – 28 40 128 or [email protected] • www.wellendorff.com. CONTENTS Start Imagine 03 Workshop Rendezvous in Moscow Behind the scenes 30 A conversation with the dream couple of Russian ballet 08 Contributors The photographers and Visit us reporters who worked on this issue online at: mbmag.me/me 10 Imprint 42 Making history 52 At one with the waves Oxford professor Carl Big-wave surfer Benedikt Frey on what Sebastian Steudtner comes after digitisation on happy moments New freedom 36 How autonomous driving could change our lives A midsummer night’s dream 20 Tour of Iceland: a sustainable road trip with the EQC* * Combined electric 14 The moment energy consumption The SC039 show car (kWh/100 km)1: 20.8-19.7 16 Pole position Combined CO2 emissions (g/km)1: Interview with 0 futurologist Amy Webb 1 The electric energy consumption and range have 17 Dates been determined based on The most exciting events Regulation 692/2008/EC. The electric energy consumption and range are dependent 18 Road to happiness on the vehicle configuration. Kotor, Montenegro For more information on the measurement procedure, please see page 10. 19 Style guide Mercedes 6 Mercedes-Benz CONTENTS Drive 20 Idyllic Iceland City with style Discovering the most beautiful 59 Entrepreneur Lea Lange shows us the Berlin she loves in the A-Class Saloon landscapes in the EQC* 30 Giving your all! Artem Ovcharenko and Anna Tikhomirova on their passion for ballet 36 Autonomous driving The vision is taking shape 46 People with a mission How can great products be improved? 56 Closer than ever Using Mercedes-Benz mobility services is easier than ever – online and offline Through space and time 59 Flair and diversity 72 The GLS in the natural wonders of Utah Exploring Berlin with the A-Class Saloon 68 Ready, set, freedom! GLB – the versatile compact SUV 72 Adventures in the GLS Off-road driving through the desert 46 80 Facts New products and events Constant improvers Three people with a mission: 82 Hey … the pursuit of perfection New column! In this edition: Ola Källenius, Chairman of the Board of Management of PHOTOS MICHAEL NEUMANN, DAVID FISCHER, DIRK BRUNIECKI, ROCKET & WINK, Mercedes-Benz AG REGINA RECHT, KYLE SCOTT ALEXANDER November 2019 7 Mercedes This edition’s For the latest issue of Mercedes me, our authors and photographers travelled to Berlin, creators Oxford, Stuttgart and the Utah desert Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation 1 Berlin, 2 Oxford, 3 Utah, 4 Stuttgart, 5 Mexico City Founded in 2000, the foun- dation is the most important social initiative of the Mercedes-Benz brand. Via worldwide sports projects, the Anna-Lena Koopmann – Berlin Brian Doherty – Oxford foundation supports socially The author accompanied Lea Lange The photographer met the AI expert disadvantaged children and through the German capital Carl Benedikt Frey on campus young people, helping them strengthen their values, In her online shop, Juniqe, An economic historian who self-confidence and personal abilities. They are challenged the entrepreneur Lea Lange examines artificial intelli- to take responsibility, offers affordable art and gence? Brian Doherty’s which helps them draw on design. She told our reporter mission was to photograph their own abilities to make a Anna-Lena Koopmann what the pioneering scholar in better life for themselves. makes her start-up tick the university city of Oxford and revealed her favourite The history of tomorrow spots in her home city, Berlin. is being written today. TRASO – Mexico City Marc Bielefeld – Utah Regina Recht – Stuttgart Children, ages 5 to 12, and boxing The author experienced the The Munich-based photographer desert in the GLS luxury SUV visited perfectionists In addition to the boxing courses themselves, children take part As a travel reporter, Marc In sensitively composed in group therapy sessions and Bielefeld, who regularly writes portraits, Regina Recht workshops that their parents for this magazine, is always captured people who devote are also required to attend. on the road. This time, he their passion, craftsmanship These deal with themes such explored the USA’s stunning and infallible attention ALEXANDER, GINA BOLLE KYLE SCOTT LAUREUS, PRIVATE, ESTEBAN, as violence, education, abuse landscape in one of the world’s to detail to making good and other social issues. most state-of-the-art cars. things even better. PHOTOS Mercedes 8 Mercedes-Benz ”In my imagination I created an electric THE ship that could break through all kinds of ice, that nice and elegantly, fearful and irresistible, could sail through the Arctic oceans, straight to the Pole.” GREEN Roald Amundsen at the age of 10, b. 1872 PIONEER MS Roald Amundsen – the world’s first hybrid powered expedition ship Explore the Ship and No travel adventure can match an expedi- green technology. For the very first time plan your adventure tion cruise to Antarctica; the coldest, driest, in history, cutting-edge hybrid propulsion highest and cleanest continent on Earth. will take you deep into Antarctica – the Experience the thrill of getting close to beau- most remote continent on Earth. On your global.hurtigruten. tiful icebergs, visit isolated scientific stations unforgettable adventure, you will not on- com/green-pioneer and encounter wildlife such as penguins, ly be amongst the first to experience this seals and whales in their natural habitat. ground-breaking ship, your voyage of dis- With the revolutionary MS Roald Amundsen covery will turn you in a true explorer. Discover more you can now explore under the power of HR-19-085_PZ_Anzeige_Mercedes_me_215x270mm_Antarktis_Special_PSO_LWC_imp_V03_RZ_EN.indd 1 18.09.19 10:39 IMPRINT Issue number 363 (65th year) of the Mercedes-Benz magazine appears in 33 languages around the world with a circulation of 2.4 million copies This magazine is also Publisher Concept Advertising Copyright available to read Mercedes-Benz AG and realisation Looping Studios The reproduction and utilisation of in the App Store and Mercedesstraße 120 Looping Studios, an in cooperation with the magazine or extracts thereof on Google Play: 70327 Stuttgart, Olando GmbH brand, EV Media GmbH is subject to the explicit written mbmag.me/ios Germany Prannerstraße 11 Rückerstraße 4 consent of Mercedes-Benz AG. mbmag.me/android Postal address 80333 Munich, Germany 10119 Berlin, Germany No responsibility is accepted for Mercedes-Benz AG Managing directors [email protected] texts and photographs submitted HPC 0736 Dr Robin Houcken Julian Barg on a speculative basis.
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