Leading High Streets of India Embracing Change High-Street: Noun Brit

Leading High Streets of India Embracing Change High-Street: noun Brit. 1. The main street of a town. 2. Before another noun (High-Street) (of retail goods) catering to the needs of the ordinary public. ba•zaar also ba•zar: noun 1. A market consisting of a street lined with shops and stalls. 2. A market in a Middle Eastern country Connaught Place 1949. Picture Credit-Mahatta & Co. Leading High Streets of India India in the yore has been famous for its traditional markets - bazaars and fairs, which have over eons served 10%. The fast growth of organised retail is ably mirrored in terms of the phenomenal burst of new as cross-roads for retail and wholesale trade, barter and entertainment much like souks in the Middle East or built-for-purpose shopping mall development. The numbers are now well known – In 1999 there were the grand bazaar (Kapali Carsi) in Istanbul. These traditional markets – bazaars or streets have had a pivotal 3 bespoke shopping centres in the country, and as of March 2008, there are an estimated 120 such place in India’s history, and in contemporary times have metamorphosed themselves into shopping streets, operational malls with another 500 such in the pipeline. roads and junctions across big and small Indian cities. These shopping stretches in their varied formats have The shopping mall and retail revolution has hogged the headlines over the last few years and rightfully so. for the better part of independent India’s history characterised “shopping and entertainment” interface for However, in the background, India’s prime shopping streets, which are more often than not blessed with traders and consumers. excellent inner city locations, have rapidly and quietly adapted themselves to reflect the changing aspirations The turn of the millennium witnessed the first organised built for purpose shopping malls emerge in the of its consumers. Moreover, these streets have been able to capture the shift in the retail trade towards India’s metropolitan cities, as well as the strengthening of the organised retail wave in the country. organised national and international brands, yet subtly containing the buzz and excitement of their traditional The Indian retail market stood at USD 330 billion in 2007 (Source: IBEF) with a little more than 4% of it offerings. In fact shopping streets across cities in India have ably taken on the onus of showcasing New being attributed to the organised retail sector. By 2010, the organised segment is expected to grow to India retail alongside the swank new malls. 22 Camac Street Mall located within Camac Street, Kolkata Indian High Streets-Evolving Retail Study Structure City Leading High Streets Chosen Stretch included in the Study In the last few years of the Indian retail revolution, there has been a substantial body of information and analysis that has been generated on mall development, changing retail dynamics and consumer preferences. Bengalaru Brigade Road Cauvery Handicrafts to Mota Royal Arcade The objective of this compilation is to complement the existing body of work on the retail mall sector with Commercial Street Sri Krishna Diamonds & Jewellery to Eastern Stores information and knowledge about leading shopping streets of the country with a view to understand the composition and essential parameters of these important components of the retail sector. It is important to 100 Feet Road –Indira Nagar Barbeque Nation to Jealous 21 note that the terms ‘shopping street’ and ‘High-Street’ have been interchangeably used in the study to denote the same retail formats. Chennai 2nd Avenue Annanagar Pizza Hut to Woodland This study has been conceptualised to fill the gap in structured information on leading Indian shopping Nungambakkam Gemini Parsn Complex to Puma streets / high streets and collate facts on them including in brief - history of the street, its evolution over time, rental values, shop format and ranges, spatial layout, accessibility and it’s positioning within the city. Since T Nagar Saravana (Gold) to GRT Grand Days Hotel it is a first-of-its-kind effort, apart from capturing the basic facts pertaining to leading shopping streets, an indicative brand mapping of the selected high streets has also been compiled. The map attempts to indicate Delhi Connaught Place Inner and Outer Circle the location of the brands and their relative positions along the street as of March 2008, which is the time period during which the streets were physically surveyed. Khan Market The main plaza It should be noted that shopping streets anywhere in the world are an extremely dynamic retail environment, South Extension Mango to Metro involving constant churn and change of retail brands from time to time. Hence the brands maps presented in this study for the chosen shopping streets are valid and are pegged to the brand layout which was existing Hyderabad Begumpet Buffet Chutneys to Shoppers’ Stop in March 2008 and would inevitably change over time.Three high streets per city have been chosen for this Himayathnagar Subhiksha to Stanza study from among the prominent main markets in each of the seven major cities of India -Delhi, Mumbai, Pune, Bengalaru(earlier known as Bangalore), Hyderabad, Chennai and Kolkata. In order to map the major Road No. 36 Jubilee Hills Khazana (furniture) to Honda brands and capture the brand mix in the high streets, a survey was conducted in each of the markets during February - March 2008. This compilation covers 21 high streets covering a fair array of the cross-section of Kolkata Park Street Damas to Singer the retail variety prevalent in the cities mentioned. Camac Street The Time Factory to Fort Knox The choice of these leading shopping streets in the country is by no means comprehensive and the study in no ways claims that all prime shopping streets in the cities mentioned have been included. In fact there may Theatre Road The Kenilworth hotel to Samsung Plaza be other shopping streets in these cities that may not have been included as part of this compilation. The idea behind choosing three prominent shopping streets in the city was to construct a sample representation Mumbai Breach Candy Premson to Benzer and Sony World Junction of the range and retail diversity of India’s vibrant high streets. Whilst the endeavour has been to cover the Colaba Regal Cinema to Café Coffee Day entire stretch in most of the chosen shopping streets, in some cases certain prime shopping stretches within the High-Street have been chosen in order to keep the maps focused on the areas where retail concentration Linking Road Raymond to United Colors of Benetton is the highest along the length of the shopping street. Pune F.C Road Odyssey to Raymond M.G Road Barista to Red Tape J.M Road Café Coffee Day to Bata Note: Stretch definition pegged to March 2008 Shopping Street Vintage An analysis of the vintage of India’s leading shopping streets reveals quite interesting insights. For this, the decade during which the critical mass of retailing developed in the respective High-Street has been taken as the decade of establishment / vintage of the shopping street. The shopping streets considered in the study have been categorised into three time periods (I) Pre-1950, (II) 1950-1990, and (III)1991 onwards as depicted in the table: Pre-1950 1950-1990 1991 onwards T Nagar Brigade Road Commercial Street 100 Ft Road Indira Nagar Connaught Place Nungambakkam Khan Market 2nd Avenue Annanagar Park Street South Extension Himayathnagar Camac Street Colaba Breach Candy Linking Road Theatre Road M.G Road F.C Road J.M. Road Road No. 36 Jubilee Hills Begumpet Most of the pre-1950’s shopping streets owe their evolution to the colonial times, during which retail trade gained strength and was manifested in terms of shopping formats along arterial roads in the city. In this category there are a few markets which were purpose-designed and built as retail shopping hubs in those times: prime examples of which include Connaught Place in New Delhi and Hogg Market in Kolkata (not included in the compilation). Almost half of the shopping streets included in this compilation fall in the 1950’s – 1990’s period. Initially Embracing change-Mumbai’s Mansions driven by the planned growth model of independent India, and resulting expansion of cities and urban settlements, many shopping streets of this vintage evolved organically to cater to the burgeoning consumer Key Insights base and demographic expansion. For most of this period, retail was characterised by local or domestic brands as well as a vibrant unorganised trading sector. Towards the later part of this period, with more of An attempt has been made to derive some cognitive insights of the underlying themes on Indian shopping market economics at play, there was a perceptible emergence of national brands that inevitably opened shop streets, based on observations made during the survey. At the outset it is pertinent to note that these along the main shopping streets or in the few “air-conditioned shopping complexes”, that had started dotting findings are largely observational in nature, given the somewhat amorphous structure of shopping street the retail landscape by that time. retail markets. High streets emerging in 1991 onwards reflected in some ways the growth that ensued post-liberalisation, The observations do provide an interesting insight into the generic collective form and typology of leading and were characterised by the physical extension of existing shopping streets or the extension of cities into Indian shopping streets. These observations have been summarised under few categories for easier suburbs and the formation of suburban markets. In all its history since the ancient days, shopping streets understanding. It must be noted here that all these observations are based on the leading shopping streets have uniquely ended up not only embracing the growth during various stages, but have also demonstrated surveyed for this study, thus they are generic in nature and may not be rigidly applicable to any specific street.

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