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An insider’s look at the worldwide, systematic conspiracy of lies that is Amway / Quixtar and their motivational organizations See the Merchants of Deception website at: http://www.merchantsofdeception.com Mirror Sites at: http://www.amquix.info/merchants/ http://www.whataboutquixtar.com/MOD/ http://antimon.sk/ddspeak/mod/ http://www.ariplex.com/ama/scheib1.zip http://www.quixtarfiles.com/MOD/ http://www.cnbc.cmu.edu/~dst/MerchantsOfDeception http://imranaziz.net/MOD Notice Before and while completing the research contained in this book, both my family and I received death threats. Out of fear, I had chosen the pseudonym "John Jacob" at the time. I have since decided to both go public and publish in my own name, Eric Scheibeler. The text is being updated to reflect his now. This text is the original and contains the family pseudonym "John Jacob" and this note is included to explain these references. Your Help Is Needed First, save all of your books, tapes, CDs and literature purchased through your upline's tools resources. Secondly if you are a distributor or have been one, your testimonial could be very helpful. Please send the amount of your net income/loss along with details of representations that were made to you to: [email protected] You May Also Fax testimonials to 570-227-0060. These testimonials will not be made public and will only be shared with regulators, consumer advocates and government investigators. Putting up this site and releasing the book Merchants of Deception globally for free is something that I have morally compelled to do. I am however, not naïve, and am aware that by taking these actions I am literally stepping in front of a bus. Someone had to or it would never have stopped. Legal Defense Needed From what you have learned upon reading this site, you probably have a good idea what is going to happen to me for exposing this global fraud. At the very least, a good number of attorneys are to immediately descend upon me from Amway and its Kingpin distributors. All of their actions will be made public. Despite this, I will need some of the best legal counsel in the country. If you can refer a very large firm that would have an interest in a high profile free speech case/defense, please contact me immediately at [email protected]. It appears that Amway’s Arbitration agreement and gag order were forced upon all of us to simply aid the perpetration of known fraud and is therefore invalid. I will be silenced only when the public is safe. Support Needed If you would like to make a donation to support me in my legal defense and efforts to bring about regulatory justice, it would be very much appreciated. You can do so by going to: http://www .paypal.com to use Paypal's ultra-secure servers to send monetary funds, even if you do not have a Paypal account. My account for donations is my email address: [email protected] COPYRIGHT ALL CONTENT © 2004 Eric N. Scheibeler & merchantsofdeception.com This book is FREE to use and distribute for non-commercial (not for profit) purposes only. By downloading this file, you acknowledge that the book Merchants of Deception and its associated web site www.merchantsofdeception.com and a supporting PowerPoint presentation as well as the related compilation of terms and data (collectively, the "Content") are copyrighted. You agree to comply with any additional copyright notices, information, or restrictions contained in any Content available on or accessed through the book or its web site. Users of the book Merchants of Deception and its associated web site merchantsofdeception.com may use the Content only for their personal, noncommercial (not for profit) use. "Free" content may be freely downloaded, copied, stored, distributed and published for your personal use or noncommercial distribution consistent with the terms defined in this Agreement. When using the "free" content, you will maintain and include all copyright and other notices contained in such content, and retain full acknowledgement of the authorship. Except as expressly permitted by the copyright laws, no copying, storage, redistribution or publication of any content for profit is permitted without the express permission of Eric N.Scheibeler or the owners of such content or their authorized persons if other than Eric N. Scheibeler. People’s Perceptions of . Merchants of Deception "Mr. Jacob's book is a chilling portrayal of the process by which intelligent people can persist for years in pursuing the Amway dream while making no money. It is all t he more significant because he earned his way to one of the highest distributor levels in the Company. He understands the subtle methods used to keep distributors reaching for the brass ring even in the face of dismal earnings and how they are prevented from learning from each other that many, if not most, are in the same boat. Jacob describes the mental conditioning that diminished his ability to make critical judgments in the face of overwhelming factual evidence and his guilt about not attending meetings even after he had decided to leave the company. I learned of similar experiences from ex-distributors when I interviewed them for the State of Wisconsin's Amway litigation in the early 80's. Such conditioning may explain why the tax returns (obtained for this litigation) of all active Wisconsin Direct Distributors, the company's top 1%, showed an average net income of minus $900. Why did these men and women persist in earning their way to Direct Distributor status under these economic circumstances? John Jacob’s book answers this question for those whose minds are clear enough t o read its pages." −− BRUCE A. CRAIG, retired Assistant Attorney General, Wisconsin Department of Justice - Office of Consumer Protection. (This statement is my own and not that of the State of Wisconsin) "They have diamonds, limousines and mansions. John Jacob has a book. With cash contributions to politicians they seek to influence regulatory agencies, state laws and national trade policies. In telling his story, John Jacob asks for legality, honesty and full disclosure. They pay ex-presidents of the United States, famous televangelists a nd motivation speakers to prop up their image. John Jacob stands on his own and speaks for himself. And they have a raucous army of followers, clingers and defenders who sing and shout their praise. John Jacob gives voice t o millions more who are silenced b y deception, manipulation, fear and shame. With such odds arrayed, Amway and its related motivational organizations are no match for the thunderous truth of John Jacob's exposé." −− ROBERT L. FITZPATRICK Author of False Profits: Seeking financial and Spiritual deliverance in Multi-Level Marketing and Pyramid Schemes “John Jacob's new book, Merchants of Deception is a must read! It reveals the inner workings of one of the largest privately held companies in the world, whose distributor force has used deceit and mind control techniques to ensnare millions of people around the world. Cult mind control techniques are not only used in religious groups - they have entered the world of business - and everyone must become aware of it, or risk the consequences. John Jacob has shown in this book, how intelligent, educated mainstream citizens can be seduced and controlled. After his years of committed leadership with Amway, he experienced most of the characteristic psychological problems people have after walking away from a cult. A s a licensed mental health counselor, I can say that I am convinced that there is a cult mind control problem with the Amway Motivational organization's system. I have been counseling p eople with cult mind control problems for over twenty years, and John Jacob’s problems fit the classic profile. I am so pleased to see that he has worked hard on his recovery and that he is so dedicated to share his experience and knowledge. H e is courageous and I heartily applaud the release of this important, new book.” −− STEVEN HASSAN M. ED, LMHC President of the Freedom of Mind Resource Center www.freedomofmind.com Author of Releasing the Bonds: Empowering People to Think for Themselves “Misconceptions abound about people who join groups-- but Amway? Why, this group is main stream, these are people just like us--wanting a better life, sacrificing family-time to make just a little more money. From Jonestown to Heaven’s Gate we have found comfort in believing, ‘Those folks are a bunch of nuts-- Thank God I’m not like them!’ John Jacob’s chilling portrayal of life inside a professed money making machine will convince anyone who ever said, ‘That could never happen to me’, to think again-- It can happen to the best of us.” −− DEBORAH LAYTON Author of Seductive Poison, A Jonestown Survivors Story of Life and Death in the Peoples Temple. “John Jacob was an Emerald in the Amway business, well on his way to Diamond. I n Merchants of Deception, he has drawn a brutally honest picture of high-level achievement in a large Amway Motivational Organization (AMO). He describes vividly: • the poverty-level lifestyle he lived as a ‘successful’ Emerald • his gradual descent into mindless loyalty and obedience to the all-powerful upline • the enormous inconsistencies between the promises and the reality • the demands on him and his organization to pour money into the system that was secretly making their ‘leader’ wealthy beyond the bounds of avarice • his huge financial, spiritual, and relationship losses, and those of the people in his group • and the nightmare of emerging from the deceptions and mind control. After working as many as 100 hours or more per week for nearly ten years in his quest for a lifestyle of freedom to enjoy his family, and achieving a level that fewer than 1/10th of 1% of all distributors ever achieve, Jacob’s life began to unravel.
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