4th UNWTO Euro-Asian Mountain Tourism Conference The Future of Mountain Tourism AlpenCongress Berchtesgaden 2-5 March 2019, Berchtesgaden, Germany

Provisional Programme (as of 17 December 2018)

Saturday, 2 March ____

10:00 – 18:00 Registration

19:00 – 20:00 Welcome of participants and cultural experience (AlpenCongress Berchtesgaden)

20:00 – 22:30 Reception hosted by Franz Rasp, Mayor of Berchtesgaden (Gasthaus Neuhaus)

Sunday, 3 March ____

08:30 – 13:00 Registration (AlpenCongress Berchtesgaden)

10:00 – 11:00 Opening Ceremony Hubert Aiwanger, MdL Deputy Bavarian Minister-President and State Minister of Economic Affairs, Regional Development and Energy Georg Grabner, Chief Executive, Berchtesgaden District Thomas Bareiss, Parliamentary State Secretary, Federal Ministry for Economic Affairs and Energy and Federal Government Commissioner for Tourism Zurab Pololikashvili, Secretary-General, World Tourism Organization (UNWTO) Film Showing: The Berchtesgadener Alps Master of Ceremony: Jens Schröder, National Geographic*

11:00 – 11:20 Keynote address by H. E. Alexander Van der Bellen, Federal President of the Republic of Austria*

11:20 – 11:45 Coffee break

*List of speakers to be confirmed

World Tourism Organization (UNWTO) - A Specialized Agency of the

Poeta Joan Maragall 42, 28020 Madrid, . Tel: (34) 91 567 81 00 – [email protected] / unwto.org

4th UNWTO Euro-Asian Mountain Tourism Conference

11:45 – 12:10 Be inspired by Notker Wolf - Man and Nature*

12:10 – 13:10 Session 1: Mountain Tourism and the Sustainable Development Goals (SDGs) - One Planet, travel with care Moderator: Representative of UNWTO Setting the scene: Michaela Kaniber, MdL, Bavarian State Minister for Food, Agriculture and Forestry*

13:10 – 14:30 Lunch

14:30 – 15:30 Session 2: The Future of Mountain Tourism: Challenges and Opportunities Moderator: Jens Schröder, National Geographic* Setting the scene: Zdravko Pocivalsek, Minister of Economic Development and Technology of Slovenia* Panellist: Günter Platter, President of the EU Strategy for the Alpine Region (EUSALP)* Chris Doyle, Executive Director, Europe & Central Asia, Association of Travel Trade Adventure (ATTA) * Georg Sichelschmidt, Director of Tourism, Visit Lyngenfjord, Norway* Representative of Cluster Montagne* Representative of mountain destination Ulsan* Representative of mountain destination Georgia* Representative of mountain destination Hokkaido, Japan* Representative of mountain destination *

15:30 – 16:30 Session 3: The Future of Mountain Tourism in the Alps: The Unique Selling Proposition Culture Moderator: Jens Schröder, National Geographic* Setting the scene: Michael Haefliger, President of Luzern Music Festival* Panellist: Representative from Switzerland* Newspaper journalist (premier press NZZ, FAZ, SZ)* Representatives from Austria, France, Italy, Slovenia and Germany (EUSALP)*

16:30 – 16:50 Coffee break

16:50 – 17:15 Demographic Change: The Thrill Seeking Society by representative from the Max Plank Society*

*List of speakers to be confirmed

World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations

Poeta Joan Maragall 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 – [email protected] / unwto.org 2 2-5 March 2019, Berchtesgaden

17:15 – 17:40 Investment in Mountain Tourism by Bernold Schroeder, Vice Chairman of the Management Board of Kempinski Hotels and Chief Operating Officer, Europe*

20:00 – 23:00 Reception hosted by Hubert Aiwanger, Deputy Bavarian Minister-President and State Minister of Economic Affairs, Regional Development and Energy (Königliches Kurhaus, Bad Reichenhall)

Monday, 4 March ____

09:00 – 10:00 Session 4: Digitalization 4.0 Moderator: Jens Schröder, National Geographic* Setting the scene: Dorothee Bär, Minister of State for the Federal Chancellor of Germany and the Federal Government Commissioner for Digitalisation* Panellists: Steffi Czerny, Founder and Managing Director, DLD Media* Representative of SAP* Marcel Dominique, Chairman and CEO, Compagnie des Alpes* Diana Robino, Global Tourism Partnerships Lead, Mastercard* He Yafei, Secretary-General, International Mountain Tourism Alliance (IMTA) Representative of Google*

10:00 – 10:20 Presentation on Health Tourism by Ulrich Mauerer, Chairman of the Board of Directors of the Medical Park2

10:20 – 10:40 Coffee break

10:40 – 11.40 Session 5: Top Tier Sports and Technological Advancements Moderator: Jens Schröder, National Geographic* Setting the scene: Karl Gabl, President of the Board of Trustees for Alpine Safety and Head of the Central Institute for Metereology and Geodynamics, Innsbruck* Panellists: Stephane Boizard, President, Office du Tourisme de Chamonix- Mont-Blanc* Michael Schineis, President of Winter Sports Equipment of Amer Sports* Jean-Marc Pailhol, Head of Global Market Management and Distribution, Allianz Insurance* Representative of Doppelmayr*

*List of speakers to be confirmed

World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations

Poeta Joan Maragall 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 – [email protected] / unwto.org 3 4th UNWTO Euro-Asian Mountain Tourism Conference

11:40 – 15:00 Excursion and lunch1

15:00 – 16:00 Session 6: Mountain Tourism and Sustainable Mobility Moderator: Jens Schröder, National Geographic* Setting the scene: Karlheinz Jungbeck, Member of the Advisory Board of ADAC* Panellists: Josef Doppelbauer, Executive Director of the European Union Agency for Railways* Wilken Bormann, CEO of Lufthansa HUB Munich* Maximilian Schöberl, Head of Corporate and Governmental Affairs, BMW Group* Representative of Amadeus*

16:00 – 16:30 Closing remarks - Sandra Carvao, Chief, Tourism Market Intelligence and Competitiveness, UNWTO - Peter Nagel, Managing Director, Berchtesgadener Land Tourismus - Representative from the Ministry of Tourism of Andorra, host of the 2020 World Congress on Snow and Mountain Tourism (Andorra)*

18:00 – 19:30 Visit to Deutsche Post Eisarena Königssee and guests’ bobsled run

19:30 – 23:00 Farewell dinner (Deutsche Post Eisarena Königssee)

Tuesday, 5 March ____

Morning Departure of participants

1 Selection of excursion is on a first-come, first-served basis, through the online registration form. More information on each excursion is available on the General Information Note.

*List of speakers to be confirmed

World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations

Poeta Joan Maragall 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 – [email protected] / unwto.org 4