w w w . v o y a g e s a f r i q . c o m
travel and tourism Magazine
Issue 001 November 2017- March 2018 Ghana Kenya Cote d’Ivoire Seychelles Nigeria
“One of the top priorities will be to expand the UNWTO membership and attract new countries to join the Organization for them to benefit from its services and activities”
New Secretary General UNWTO Zurab Pololikashvili
Magical K enya Travel
Expo Highlights ISSN 2550-3405 16 05 06 10
Contents 03. Foreword 05. UNWTO Elects New Secretary General 06. Magical Travel Expo 09. Stakeholders Discuss African Tourism at Maiden World Tourism Forum in Ghana 10. The Seychelles Islands: the ultimate cocktail of exclusivity, diversity and affordability 12. UNWTO Conference to be Hosted in Nigeria 13. KTB Celebrates 20th Anniversary 14. Interview with Ambassador Dho Young-Shim: 05 Chairperson of UNWTO ST-EP Foundation 16. MTN Ghana Adds Panache to Fetu Afahye with #OguaaThings 19. Alain St. Ange... shares his journey through tourism 20. Akwaaba Travel Market 2017 22. Experience Espana in a bottle 24. The New S-G UNWTO Shares his Views on future of Organisation 27. Tourism isn’t that easy… 28. New UNWTO Commission for Africa Chair Commits to Promoting Brand Africa 29. Kenya’s Jacinta Nzioka appointed to World Tourism Forum Lucerne 30. Gloria Guevara Manzo as new President& CEO, WTTC 31. Ghana launches See. Eat. Wear. Feel Ghana campaign to drive domestic tourism
VOYAGES AFRIQ | 01 16 22 20 32 45 Contents 32. Can Communications Position Africa as the Next Trave Destination? 34. Maiden Youth in Tourism Conference Held 35. Africa’s Biggest Modern Art Gallery Opens in Cape Town 36. Zaina: First Safari Lodge in West Africa 38. ATA’s 41st Annual Tourism Conference Showcases African Tourism 39. 2017: International Year of Sustainable Tourism for Development 38 40. Open Letter to Amb.Zurab Polilokashvili 42. More than 1300 Delegates attend 22nd UNWTO General Assembly in Chengdu 44. Africa’s Biggest Street Party “Carnival Calabar” Set for Unprecedented Numbers 45. Redefining Pop Culture and Arts in Africa: A Pictorial Overview of the Annual Chale Wote Festival of Arts in Accra, Ghana. 47. Seychelles to welcome British Airways back in March 2018 47. Kenya Airways voted Africa’s Leading Airline in 2017 World Travel Awards 48. Tips for a Responsible Traveller 44
02 | VOYAGES AFRIQ Foreword
an International Convention at the UNWTO recent General Assembly sets our roadmap to the future.
2017 International Year of Sustainable Tourism for Development
This year, 2017, is a very special one as we celebrate the ‘International Year of Sustainable Tourism for Development’, as declared by the United Nations. Never before has our sector been given such global focus – focus that is key to ensuring out impact is far, wide and long-lasting for the benefit of the greater global community.
The International Year of Sustainable Tourism for Development is a watershed moment for making tourism a catalyst for positive change. The Year aims to raise awareness among decision-makers and the general public about the contribution of sustainable tourism to development and to mobilize all stakeholders to make tourism a catalyst for positive change.
Sustainable economic growth, social inclusiveness, employment and We live in the age of travel. poverty reduction, resource efficiency, environmental protection and climate Travel & Tourism has become a powerful force for good for our world. change, cultural values, diversity and For millions across the globe, tourism represents the hope for a better heritage and mutual understanding, peace and security are central pillars that future, a tool for preserving our culture and our nature, a link between has been identified and are key elements diversity. of sustainable development to which tourism stands to make a significant, lasting the positive trend in Africa’s tourism is set contribution towards the SDGs. ver the past decades, tourism has to continue as the region will more than experienced continued growth and double its present tourist figures by the The above is even more relevant when we diversification to become one of year 2030, reaching as many as 134 million talk about Africa. The Tourism sector in the Othe fastest growing economic sectors in the international arrivals by then. continent has the potential to be a catalyst world. Tourism today represents the third for development and competitiveness, both largest export sector, behind chemicals and To advance the power of tourism for for individual nations and for the region as a fuels, contributing 7% of world’s exports, sustainability, UNWTO promotes the whole. The opportunity is ours to embrace, 10% of Gross Domestic Product and implementation of the UNWTO Global Code shaping the future of our continent through creating one in every ten jobs. of Ethics for Tourism, to maximize tourism’s the forces of sustainable growth that socio-economic contribution while tourism offers to all people and places in Last year alone, 1.2 billion people travelled minimizing its possible negative impacts, full respect for nature, culture and local and is committed to promoting tourism as to an international destination. By 2030, communities. UNWTO forecasts this number to reach 1.8 an instrument in achieving the Sustainable billion. We need to leverage this powerful Development Goals (SDGs), geared towards and transformative global force and these reducing poverty and fostering sustainable 1.8 billion opportunities to make our world development worldwide. The Code which a better place and advance sustainable has been approved to be transformed into development.
In many developing countries tourism is now a key driver of economic growth, inclusive development and environmental sustainability. 2017 brought good news for Africa. International tourist arrivals for the first half of the year recorded an 8% rebound after some difficult years. Tourism holds an immense potential for Africa with international tourist numbers up from 26 million in 2000 to 58 million in 2016. UNWTO’s long-term forecasts show that
VOYAGES AFRIQ | 03 www.voyagesafriq.com
VoyagesAfriq VoyagesAfriq VoyagesAfriq VoyagesAfriq Editorial Team
Ben Ohene-Ayeh – Consultant Editor Kojo Bentum-Williams – Managing Editor Samuel Obeng Appah – Content Editor
Contributing Writers
Jason Amoo Claudine Moore Carmen Nibigira Design and Layout
GP Communications Photo Credit
Ken Amoah Urban Links Samuel McCoy UNWTO BBC Publisher Voyages Afriq Media Ltd. Office Location Accra Tourist Information Centre Off Liberation Road Accra – Ghana Ghana Office line: +233 30 397 2764 UK Office line: +44 744 849 4933 [email protected]
NMC No. NMC/C.I39/17/3036
Copyright subsists in all published in this magazine. Any reproduction or adaptation, in whole or in part, without written permission of the publishers is strictly prohibited and is an act of copyright infringement which may in certain circumstances, constitute a criminal offence. The paper used for this production is a recyclable and renewable product. It has been produced using wood sourced from sustainably managed forerst and elemental or total chlorine free bleached pulp. UNWTO Elects New Secretary General The 22nd UNWTO General Assembly appoints Zurab Pololikashvili as Secretary General for 2018-2021 urab Pololikashvili, current Ambassador Zurab Pololikashvili was elected by consensus at of Georgia to Spain, Morocco, Algeria and the 22nd UNWTO General Assembly being held in Andorra, has been appointed Secretary Chengdu, China, following the recommendation ZGeneral of the World Tourism Organization of the 105th UNWTO Executive Council. (UNWTO) for the period 2018-2021. H.E. Pololikashvili beat contenders from four Zurab Pololikashvili The candidature of Zurab Pololikashvili was other countries to emerge winner at the 12th as Secretary General presented by his country, Georgia, in accordance May elections held in Madrid, Spain where about for 2018-2021 with the UNWTO statutes. 33 Executive Council members with voting rights went to the polls. He takes over from the highly respected and revered Dr. Taleb Rifai whose tenure at the world tourism body comes to an end later this year after an eight year spell as its Secretary General.
Zurab Pololikashvili was Minister of Economic Development of Georgia (2009-2010) and Deputy Minister of Foreign Affairs of Georgia (2005-2006).
Amb. Zurab Pololikashvili receiving congratulatory gestures by UNWTO Chiefs after his endorsement at the General Assembly in Chengdu, China
VOYAGES AFRIQ | 05 Kenya’s cabinet Secretary for Tourism, Hon. Najib 06 | VOYAGES AFRIQ Balala (Second from left) cutting the ribbon to officially open the MKTE CS Najib Balala addressing the gathering at the openning of the Exhibition
Ghanaian Tour Operator, Abeiku Aggrey Santana Beth Kaka, Sales Manager at Park Inn in a pose with staff of OnShow Solutions by Raddisson
Prof Wolfgang Thome a seasoned travel writer and Ms Nkiruka Osuji of Afro Tourism, Nigeria
VOYAGES AFRIQ | 07 www.grandroyalswisshotel.com
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Grand Royal Swiss grandroyalswiss grandroyalswisshotel Stakeholders Discuss Africa Tourism at Maiden World Tourism Forum in Ghana
Ghana has successfully hosted the first ever World Tourism Forum – Africa Afeku said Ghana had witnessed an Summit, bringing together a list of experts, stakeholders, enthusiasts increase in tourist arrivals from 286,600 in and key players to deliberate on issues affecting global tourism with 1995 to about 1.2 million in 2016. She said focus on Africa. the expected growth path of the tourism sector, according to the National Tourism he Africa Summit was an the sub-region as part of the continental Development Plan (NTDP), was to more international and large scaled initiative to facilitate visa-free movement than double tourism revenue from the one-day event with leaders shaping in Africa. He said Ghana will draw from current $2.2 million to $8.38 billion by Ttourism world, CEOs and Vice Presidents the experience and practices from other 2027. from global companies, heads of national tourism hubs to make the country a To achieve this, she indicated that promotion offices, senior executives preferred tourist destination on the government will ensure a conducive from tour operators as participators and continent. environment for tourism related speakers. Themes that were discussed at the Forum businesses to thrive while providing At the opening, the Vice President of included, Heritage Tourism, Destination the right motivations to attract the Ghana, Dr. Mahamudu Bawumia stated Management, E-Tourism, among others. needed investments to the sector. The that the coninent has an enabling Speaking on the Political Impacts of Africa Summit attracted a wide variety environment for tourism businesses Tourism in Africa, Keynote Speaker at the of speakers and discussants during the and activities to flourish. “We in Africa Summit, Jack Straw observed that Ghana various thematic sessions. Key among are already blessed with a conducive found itself in a unique position of which them was the Celebrity Talks session climate and rich natural resources. Eco- it should take advantage to develop and which saw some celebrities such as Fuse tourism should, therefore, come easy to promote its tourism sector. The former UK ODG, Sarkordie, Becca and Okyeame us once we focus on building the right Home Secretary noted that although the Kwame sharing ideas on promoting infrastructure, as well as bolster security African region had seen a lot of upheavals tourism through the arts. The World within our borders, so that tourists to our within the last few years, Ghana’s Tourism Forum – Africa Summit ended countries remain safe and protected.” relatively peaceful political climate with a dinner and awards night. He indicated that Ghana was strategizing places it in an advantageous position to Headquartered in the Turkish Capital to build on a solid base and expand sell its tourism products and services to of Istanbul and founded in 2014, the tourism across the country and into new the outside world. In general, Mr. Straw World Tourism Forum engages with civil market segments. Dr. Bawumia said there opined that the huge tourism potential society activities under the umbrella of was the need for tourism industry players that abounds in the continent can the Young Tourism Leaders Association. to work together across the continent effectively be harnessed for the economic Its main aim is to develop tourism for the common good of the industry. To benefits of its people if governments around. The Tourism Forum is organized that extent, Dr. Bawumia mentioned that prioritized safety and security and four times every year, in global centres Ghana was partnering other West African developed strong infrastructure. around the world bringing together world countries to facilitate the seamless Ghana’s Minister of Tourism, Arts Culture, tourism leaders and tourism industry movement of goods and services within Honourable Mrs. Catherine Abelema representatives.
From left to right - Mr. Bulut Bargci, President of the Executive Board, World Tourism Forum, Dr. Mahamudu Bawumia, Ghana’s Vice President, Jack Straw, UK’s former Home Secretary, Catherine Afeku, Ghana’s Tourism Minister, Cecelia Dapaah, Minister of Aviation, Ghana VOYAGES AFRIQ | 09 The Seychelles Islands: The ultimate cocktail of exclusivity, diversity and affordability an authentic introduction to Seychelles’ For a long time the Seychelles islands have been synonymous with a unique island lifestyle, placing the rich man’s playground…a place where extremely well-heeled travellers visitor in direct touch with the islands’ languish on sleek yachts and on the sun-decks of opulent five-star hotels vibrant culture, exquisite gastronomy or upon the beaches of exclusive island hideaways, enjoying the rich and offering a range of activities: trappings of vacations which are beyond the reach of all except a very sailing, diving, fishing, island-hopping few fortunate individuals. and trekking as well as the ultimate in romantic breaks…all without breaking lready, realities on the ground are Creole guesthouses redolent with local the bank. evolving considerably. Yes, you charm and great self-caterings where you can enjoy true exclusivity and can lead life entirely at your own pace At the forefront of this initiative to bring greatA luxury at a price but, increasingly, and whim. the Seychelles Experience within the Seychelles is catering to the middle and reach of more visitors is the ‘Seychelles lower price ranges with a wonderfully These exceptional establishments Secrets’ portfolio of small establishments diverse array of picturesque small hotels, provide great value for money as well as which have been especially vetted,
A traditional market in Seychelles Festival Creole in Seychelles
10 | VOYAGES AFRIQ and other retail outlets throughout will be happy to introduce you to the best the principal islands. A stroll through mixed-bag around. Another dimension to the capital, Victoria, one of the world’s Seychelles breathtaking natural beauty tiniest, will reveal a treasure-trove of is that found beneath the waves and souvenirs to take back home that will many small dive centres offer attractive keep memories of the islands alive packages for aficionado and novice long after they have disappeared over alike, often including beach Bar-b-q’s the horizon. in the deal. It should not be overlooked that in Seychelles’ sparkling offshore The Seychelles Islands are renowned waters where visibility is often excellent, as a sanctuary for numerous species snorkelling is also a marvellous and upgraded and refurbished to provide of flora & fauna which have survived highly accessible way of fish-spotting. clients with comfort, a wide range of there, virtually untouched, since the facilities and excellent value for money. dawn of time. An inexpensive guided tour Transportation, both in between and True to their Seychellois roots and with through any of the parks and reserves around the islands, remains well within Creole authenticity bursting from every that make up almost 50% of Seychelles the reach of visitors and, besides Air beam, they provide an unforgettable taste limited landmass will provide an excellent Seychelles’ domestic flights, reasonably- of the islands and an ideal stepping stone introduction to Mother Nature’s bounty priced fast ferry transfers bring the from which to enjoy the great diversity as will a simple glass-bottom boat ride principal islands and their satellites and other exciting tourism products into any one of the islands’ marine within easy reach. A wide network of bus on offer. Spread as they are over the parks where visitors will be greeted by a routes on Mahé and Praslin caters for principal islands of Mahé, Praslin and dizzying array of marine species. most itineraries while car-hire rates are La Digue, these charming, picturesque reasonably attractive. establishments, enable visitors to indulge A raft of other marine activities are on in island-hopping and enjoy several hand to provide entertainment and A new era is dawning over the Seychelles islands during the course of their stay. distraction during a visit and one of these Islands - one which is steadily bringing is sailing. This is arguably the best way its legendary natural beauty and the Dotted throughout the islands is an to enjoy the diversity of the islands and exceptional holiday experience it offers enticing array of small restaurants and perhaps the most convenient way of within reach of more and more holiday bars which provide delicious Creole fare visiting several on your trip. A number makers. Gone are the days when a as well as a wide range of international of international and local charter Seychelles vacation could only be dishes. Here, prices are reasonable and companies offer a modern fleet of vessels, enjoyed by a privileged few – now that well within the range of the average visitor both skippered and bare-boat, to suit is a dream which is eminently attainable looking to experience the gastronomy of most budgets and clubbing together with and one which is being enjoyed by more the islands in stunning natural surrounds friends or fellow visitors is a great way of and more visitors to its dazzling shores. and often only a short walk away from keeping the price down. the beach. Local artists fashion jewellery, Credit: Seychelles Tourism Board craft wooden and metal sculptures, Fishing expeditions into Seychelles’ design and make clothes, write books fish-rich waters are possible on the same and record CD’s of local music, all of basis and local skippers and their crews which are for sale in galleries, boutiques
Panoramic view of Seychelles
VOYAGES AFRIQ | 11 2018 UNWTO conference to be hosted in Nigeria
Nigeria will host the 2018 UNWTO conference and this is indicative of the confidence the global community has in Nigeria. Alhaji Lai Mohammed, the Information and Culture Minister of Nigeria said, “This is a global endorsement of programmes and efforts of President Muhammadu Buhari’s Administration.” e added, “Wednesday was a big the entire world that Nigeria is serious moment for Nigeria here in Addis about promoting culture, music, film and Ababa because Nigeria got the entertainment to diversify its economy.” Hendorsement of the whole world to host the 61st session of the CAF mission of To quote the UNWTO Secretary-General the UNTWO. What that means really is Dr. Taleb Rifai, “The endorsement of that the entire world has endorsed the Nigeria for the hosting of the 61st CAF “is programmes and efforts of President a great piece of news for the country. I Buhari’s administration.” am absolutely sure that with the hosting of the CAF meeting, you will see that Alhaji Lai Mohammed led Nigeria’s Nigeria’s tourism industry will get on delegation to Addis Ababa for the 59th the right track and achieve results. In edition of the meeting and a high-level addition to the direct economic benefits meeting on Chinese outbound tourism this event will bring to the country, the in Africa. He said that hosting such a limelight the country will be exposed to big event will show that Nigeria is once is unquantifiable. Nigeria will be hosting again on the global stage. He said the all Ministers of Tourism in Africa, that in Alhaji Lai Mohammed Minister of Information & Culture, Nigeria event would provide Nigeria with the itself will send the powerful message opportunity to showcase its diverse that tourism is important to Nigeria.” culture. “Hosting this conference will give Credit: TravelandTourworld.com confidence to investors that this is a Alhaji Mohammed said, “Hosting this country they can come and invest in. conference will give confidence to It will also convince the entire world investors that this is a country they can that Nigeria is serious about promoting come and invest in. It will also convince culture, music, film and entertainment industry to diversify its economy.”
12 | VOYAGES AFRIQ th
East Africa’s leading tourism destination Kenya, has celebrated 20 years since the establishment of its Tourism Board. Jimmy Kariuki, he Kenya Tourism Board Chairman of the Kenya Tourism Board (KTB), one of Africa’s leading national tourism Torganisations was established in 1997 as a national agency to drive the development of tourism on the continent. The celebrations which took place on the sidelines of the 7th Magical Kenya Travel Expo saw organizations and individuals rewarded for their dedication to the two decades of the existence of the Board.
Addressing a packed auditorium of exhibitors, stakeholders and the media, among others, Dr. Betty Radier, KTB’s CEO whose speech was read by Director of Marketing, Jacinta Nzioka, said, KTB has come a long way and was grateful to the Staff, stakeholders and every Kenyan for the success of the destination. She stressed the key role the private sector has played which has culminated in the increased numbers in tourism arrivals. Dr. Radier also expressed her gratitude to former employees of KTB who had contributed their quota towards the success of the Board. Some of the individuals and businesses awarded and recognized by KTB on the night included current and past CEOs and Chairpersons and Kenya Airways among others.
VOYAGES AFRIQ | 13 Interview with AMBASSADOR DHO YOUNG-SHIM Chairperson of UNWTO ST-EP Foundation and United Nations Sustainable Development Goals (SDGS) Advocate
What motivated your works in Africa? Designed by the ST-EP Foundation, My passion is to see poverty eliminated the Millennium Village as Tourism through education. My country, South Destinations project intends to provide Korea, started with most countries south new jobs, income and business of the Sahara but today Korea is way opportunities to the populations of 14 ahead because it prioritised education. Millennium Villages in 10 countries of Experiencing it on a personal basis gives Sub-Saharan Africa, thus contributing to me great joy and passion to work hard, the achievement of UN SDGs. It has been especially for underprivileged people. So implemented since 2011, in partnership I am very excited with the gains that we with Millennium Promise, through the have made so far in Sub-Saharan Africa, sponsorship of the Korean Ministry of Asia and the Americas. Sports, Culture and Tourism. There is also the capacity building and Give us a brief history about the ST-EP knowledge exchange programs of the ST- Foundation which is now International EP Foundation and this have benefitted ST-EP Organization? hundreds of tourism professionals and The UNWTO ST-EP Foundation was Government officials from African, ASEAN established in 2004 in Seoul, Korea, as a and Latin/Central American countries. AMBASSADOR DHO YOUNG-SHIM cornerstone of the Sustainable Tourism Chairperson of UNWTO ST-EP Foundation for Eliminating Poverty (ST-EP) initiative What will you say is the potential of and United Nations Sustainable of the World Tourism Organization tourism in Africa and how it affects Development Goals (SDGS) Advocate (UNWTO) aimed to harness the power of lives on the continent? tourism to generate new opportunities for Although there has been a significant development and empowerment in least increase in tourism in Africa, the sector’s developed and developing countries, and abundant potential remains largely particularly in Sub-Saharan Africa. We are untapped on the continent. I can say now in the process of transforming it into that there are still many obstacles to the the International ST-EP Organization. sector’s development, and there is a lot more work that needs to be done before What is the ultimate aim and objectives we reap the full economic and social of International ST-EP Organization? benefits of the tourism sector. There is the The core mission of the ST-EP Foundation need to also create a local market so that ...contribute to the is to contribute to the reduction of poverty the tourist potential of the region can be and inequalities, with a special focus on fully developed. There is also the urgent reduction of poverty people living on less than a dollar a day, need to develop visitor sites and basic and inequalities, with through the funding, implementation infrastructures like airports, roads and and promotion of projects and programs hotels. a special focus on aimed at achieving the United Nations Sustainable Development Goals (UN You worked very close with Dr Taleb people living on less SDGs) by 2030. So we are on course in Rifai during his tenure as UNWTO achieving this aim. SG, what will you say were his than a dollar a day, achievements while in office? through the funding, Can you take us through some of the Let me first of all say that I have really ST-EP projects in Africa? enjoyed working very closely with implementation and On its own, the ST-EP Foundation has Dr. Taleb Rifai as the Secretary General secured funding for ST-EP projects of the UNWTO. promotion of projects implemented individually or through Indeed, he will go down as one of the and programs aimed partnerships with donor partners such best Secretary Generals the organisation as SNV, the Netherlands Development has ever had. He was very successful at at achieving the United Organization, IUCN NL, and the Travel all fronts, his relationship with member Foundation; as well as other initiatives states was fantastic. Nations Sustainable such as the UN MDGs/SDGs Thank You But I think the visibility and the Development Goals Small Libraries, Millennium Villages as positioning of UNWTO has gained Tourism Destinations, the Discover Ghana tremendous momentum under his (UN SDGs) by 2030... Billboards Project (35 Regional Tourism leadership and that to me has been his Billboards), etc. greatest achievement.
14 | VOYAGES AFRIQ
MTN Ghana adds Panache to Fetu Afahye with #OguaaThings Telecommunications giant MTN Ghana during this year’s Fetu Afahye, characterized by a durbar of chiefs and added an unusual suave and flamboyance to the annual celebrations by processions of “Asafo Companies” the people of the Oguaa Traditional Area in the Central Region. (traditional warrior groups) and numerous social organisations. With what was dubbed, midst of all the funfair, the Telecoms giant ‘‘#OguaaThings’’ MTN brought a yellow did many activations on some of their Every member of the group is adorned in fever to an already colourful celebration products and services including their 4G rich and colourful clothes, thus creating which began with Orange Friday. Internet, MTN Mobile Money (MoMo) the grandeur of this festival which literally The ‘‘#OguaaThings’’ campaign was in and others. means “adorning of new clothes”. A furtherance of the network’s commitment procession of the “7 Asafo Companies” to supporting festivals and other cultural The procession began from Mfanstsipim in their unique costumes depicts a fusion event s in the country. with a brief stop at London Bridge and of the “Fante” and European cultures, then moved on through Cape Coast town (typically, Portuguese, Dutch, Swedish The day’s celebration began with a to the durbar grounds at Victoria Park. and British), which have been sustained costume parade which was led by MTN wrapped up its involvement with over many centuries. Customary rites the chiefs and people of the Oguaa Fetu Afahye on Sunday, September 3 with include the slaughter of a cow to the Traditional Area. Participants included a football match between Cape Coast 77 Deities in the area to obtain their youth groups, carnival queens, North and South. blessings. masqueraders, cultural troupes and others dressed in carnival costumes. The Fetu Afahye is a festival of the people This year’s began on the 1st of September There were lots of acrobatic displays from of the Oguaa Traditional Area and is with the Orange Friday street jamboree skaters whose performances enchanted celebrated annually on the first Saturday which has become an iconic part of the the cheering crowd who lined up the of September by communities in the celebrations for five years now. streets to cheer them on. And in the Cape Coast Traditional Area (Fetu). It is
Osabarima Kwesi Atta II Omanhene of Oguaa Traditional Area in Ghana riding in a palanquin acknowledging cheers from his subjects
16 | VOYAGES AFRIQ The Orange Friday has become an iconic part of the Fetu Afahye, attracting thousands from all over Ghana and beyond
The Ghana Carnival Queens joined added to the panache of the street party at Fetu Afahye.
The street procession at Fetu Afahye is always a colourful experience
These masqueraders brought suave to the fancy costume party
VOYAGES AFRIQ | 17 ALAIN
SAINT ANGE Former Minister of Tourism & Culture, Seychelles ST. ANGE... ALAINshares his journey through tourism Q: As a Former minister of Tourism in a tourism market like Seychelles, what Q: Should we expect to see Minister will you say was the impact you made Saint Ange back in the apex of on the industry and your view of the administration of Tourism sometime sector now? soon Seychelles endorsed my candidature, ALAIN ST.ANGE: Seychelles is a country Seychelles issued Note Verbale to all ALAIN ST.ANGE: What life has in store with tourism firmly established as the Voting Countries, Seychelles defended for me, I do not know and will not try to pillar of its economy. It was therefor in its National Assembly the candidature forecast. I take each day as it comes and important for me as Minister responsible of its candidate, and Seychelles pulls try hard to continue to work with my for the island’s tourism industry to be out the candidature but two days before hart and soul. I am a dedicated tourism with the industry in a close working the elections. As a Minister for a voting professional and this I will continue to be. Public / Private Sector Partnership and country said in Madrid on election Day to work with them on what would make :- “The Gods have gone crazy”. Q: There has been pockets of report the industry tick. I was instrumental in in the section of the Seychelles Media my years of office to get Seychelles to about your aspiration of becoming claim back its tourism industry which The duty of a Government is to its people President of the island country in turn saw an unprecedented number first, second and third. Relinquishing this someday. Can you throw some light on of Seychellois get directly involved responsibility is stabbing your citizen in it? as business men and women in their the back. Political pressure and accepting industry. This ensured the consolidation to play second fiddle in the life of your ALAIN ST.ANGE: The Opposition news of this vital industry for the long term. country by your country is the only thing papers have floated many assumptions The second important impact the I see. on what they would like me to be doing. tourism industry made when I headed I will do what I believe is right when I the Ministry was the positioning of Q:The election has since passed and feel it is the time to do so. Today I have people at the centre of the development there after you went into consultancy my Tourism Consultancy and a weekly in Seychelles. Often this statement and subsequently launched the Saint Tourism Report. I am looking at the is made willy nilly by politicians, but Ange Tourism Report. What do you seek possibility of launching a newspaper I know that as Minister of Tourism & to achieve with the report? and together with a group of dedicated Culture of Seychelles I positioned the Seychellois we are looking at launching islands Culture firmly at the centre of the ALAIN ST.ANGE: The weekly Saint Ange a Workers Trade Union to ensure the Seychelles Marketing. This was placing Tourism Report is helping to guide Seychellois become the focus as the the people of Seychelles at the centre of tourism as seen from a private sector most important group of workers in their tourism development, because without perspective. It also gives visibility to country. Today no one seems bothered people there is no culture. With culture in performing establishments and facilities and all play lip service to the cause of the midst of tourism marketing cultural to help ensure Seychelles remains the workers. The Government has a Union events were organised to increase destination of choice. This is not by affiliated to them, but they do not need visibility of the islands. Such events shying away from challenges being faced, that as they can simply act to ensure included the Carnaval International de but by looking at them directly in the workers rights are respected and getting Victoria, the FetAfrik, the Kreol Festival, eyes to ensure solutions are found by the best for Seychellois workers is always the Seychelles India Day Celebrations, the the relevant authorities. The report also the Government’s guiding principle. The Seychelles China Day Celebrations, the touches on topical points touching the Opposition Party with a majority in the Praslin Culinary & Arts Fiesta, etc. Region (Vanilla islands) and the Continent island’s Parliament (National Assembly) and tourism as an industry as and when also can should they so wish make the Q:Let talk about the withdrawal of necessary. It is helping to keep the workers rights and conditions their battle your candidacy from the UNWTO SG tourism fire burning and hoping it delivers cry by passing Private Members Bill on the Race at the last hour by the Seychelles positively for the world of tourism. National Assembly as they did with Off Government. What do you think Shore Guiding principles. Workers are the precipitated that? In the same vein I launched the Saint most important asset of the country and Ange Consultancy to do what I do best the new Union will be focusing on this ALAIN ST.ANGE: This was a sad day for and that is to guide the development Seychelles asset. For the future we shall Seychelles. As a country we had the of tourism. I do work for countries and I see, for now it is do what you are being chance of heading a United Nations work for organisations and companies. I called to do and to do it right. Body (UNWTO) and we allowed politics have a track record to hang my hat from to get in between the successes of our and I do not just talk, but have delivered country and petty partisan politics. when i had the responsibility of tourism.
VOYAGES AFRIQ | 19 Akwaaba Travel Market 2017 Organisers of the annual Akwaaba Travel Market, once again outdid themselves with the 13th edition of the event which had exhibitors and thousands of participants from across the continent converging at the Eko Hotels in Lagos, Nigeria from 10 - 12 September, 2017
#Jollofricewar kwaaba 2017 opened with the much anticipated jollof rice War between seasoned Ghanaian and Nigerian chefs. The colourful culinary event treated visitors to a food orgasm of mouth wateringA varieties of the popular West African dish. From prawns to kontomire(cocoyam leaves), egusi and a host of tasty new innovations were on display by 9 Ghanaian chefs and 17 Nigerian chefs. Idowu Olafide Michael of Nigeria was declared winner by a 7 member judging panel with delegates from Kenya, Gambia, Rwanda and South Africa. The Jollof Rice War, according to Ikechi Uko, organiser of the event, was not necessarily for competition sake but an opportunity to position Jollof as West African brand or export. #AviationDay ay two brought together experts and other stakeholders of the aviation industry for deliberations Don an accident free year in Africa. It was quite impressive as Africa’s average stood at 0.39 per cent compared to a world average of 0.35 according to IATA. Elder Gabriel Olowu, President of Sabre Network West Africa attributed this feat to in maintenance budget by most airlines, newer and younger fleets, advocacy for improved aviation infrastructure etc.
#AfricanTravel 100 Women Panelists however advocated for new addition to Akwaaba this year was the African Travel 100 Women intensified regulations and safety which honoured the top one hundred women who have and continue requirements for airlines. Another to influence tourism across Africa and the world. The list of outstanding important argument is the consolidation womenA included the first female to fly a Boeing787 “Dreamliner”for Kenya Airways, Capt. Irene Mutungi and Annie Uwase, the first female drive tour of various airlines, most of whom are guide in Rwanda. Others include Victoria Takyi of Africa World Airlines,Nancy relatively small, with the purpose of Sam Quartey, President of the Tour Operators, Stella Fubara-Obinwa; Director providing travellers with a stronger, of International Operation Dubai Tourism & Commerce Marketing, Carmen widely networked and sustainable African Nibigira; Travel Expect, Jacinta Nzioka Mbithi; Director of Marketing Kenya airlines. Tourism Board(KTB) Amb. Nneka Isaac Moses, CEO, Goge Africa. The awards are long over due according to some recipients considering that women form the majority of professionals in the tourism industry and were extremely grateful to organisers for recognizing and honouring their efforts.
20 | VOYAGES AFRIQ #YouthInTourism he youth in tourism conference on day 3 was nothing short invigorating. A host of young people came to together to discuss and address the challenges they face Teither as start-ups, tour operators or people changing the African narrative through tourism. Top on the agenda was whipping up interest in local and intra-africa tourism, removing bureaucratic bottlenecks and taking advantage of social media marketing. The conference was an opportunity for young industry players to network and possibly take over from the older generation
#Destination Weddings here was no better way to wrap up this year’s edition than with the Destination Wedding session. With beautiful presentations from Kenya, Royal Senchie Hotel and the TGhana Tourism Authority, the mood was set to marry love and tourism. The offers beautiful and had showed great promise for couples looking for a magical experience on their wedding day. The highlight however was when a young man took advantage of the mood to propose; and she said YES!
Overall, Akwaaba 2017 was a success with exhibitors and participants from all sectors of tourism in Dubai, Rwanda, Ghana, Nigeria, South Africa etc. Next year promises to be bigger and Voyages Afriq will be there.
VOYAGES AFRIQ | 21 Experience España in a Bottle It was a tasty night of wonderful wine experience as audience shared special moments with the very best of Spanish wines code-named “Experience Espana In a Bottle,” wine tasting and food pairing event. t was an exceptional Wednesday that the wines from Covides were suitable evening which offered participants in to pair with the various local dishes. what would be one of the best tastings Patrons were able to sample about seven Iof Spanish wines from Covides – one of different varieties of wine. Each wine was Spain’s biggest wine producers from the paired with accompanying dishes such Penedes region of Barcelona. as olives, bread rolls, bites of meat and Its local distributor, Fabeco Group prawns. Limited held the ‘Experience Espana In Chief Executive Officer of Fabeco a Bottle’ event to introduce the Maria Group Limited, Kojo Bentum-Williams Amoros, Duc de Foix and Cava range to stated that his outfit puts premium the Ghanaian public. It was attended on introducing quality wines to the by some members of the Diplomatic Ghanaian and West African markets. Corps, business executives, the media, According to him, wines are good, in that personnel within the hospitality industry apart from its health benefits, it helps to and the general public. ‘’make everyone happy and have good Guest of Honour, the Spanish fun.’’ Ambassador to Ghana Maria Alonso, said The Wine Tasting and Food Pairing event Spanish wines are among the best in the was preceded by a training session where HE Ambassador Maria Alonso world. “Over the last few years, Spain has participants, which included bartenders, former Spanish Ambassador to Ghana developed very good wines and now we Food and Beverage Managers. speaking at the wine tasting event can offer wines that are comparable to ones you can find from France or any part of the world and we are very proud of this,” she said. The event also had the presence of representatives from Covides, including its International Commercial Director, Christophe Marquet who said that the wines were made from the best selection of grapes from carefully tilled vineyards from Catalonia. He expressed optimism Ghanaians would be able to embrace the wine culture as existing in many countries. He indicated
22 | VOYAGES AFRIQ VOYAGES AFRIQ | 23 The New S-G UNWTO Zurab Pololikashvili shares his views on the future of the World Tourism Organization “My vision for UNWTO is fully based on the needs of its Member States” Ambassador Extraordinary and Plenipotentiary of Georgia to the Kingdom of Spain, the Principality of Andorra, the People’s Democratic Republic of Algeria and the Kingdom of Morocco, Zurab Pololikashvili involved in the implementation of a wide has been appointed by the General Assembly of the World Tourism range of projects and capacity-building Organization (UNWTO) as its next Secretary General. programmes on national and sub- regional levels. I propose to initiate the ololikashvili was Minister of Let me briefly present some key areas. following thematic platforms to expand Economic Development of Georgia One of the top priorities will be to expand UNWTO’s advocacy work and awareness- (2009-2010) and Deputy Minister of the UNWTO membership and attract raising: a global leaders’ summit on travel PForeign Affairs of Georgia (2005-2006). new countries to join the Organization and tourism for heads of state, in parallel for them to benefit from its services with the UNWTO General Assembly; an Q- What are your priorities for the and activities. Cooperation with new annual ministerial meeting on safety, Organization in the four years to come? Members on tourism’s contribution to the security and travel facilitation to enhance What would you like to achieve? Sustainable Development Goals (SDGs) is effective inter-sectorial coordination; an essential in order to assist governments annual global ‘invest in tourism’ forum A- My vision for UNWTO is fully based and companies in incorporating relevant to promote investment opportunities on the needs of its Member States, aspects of the SDGs into policies and and share best international practices on considering current political and business operations. I will actively investment and incentive policies; and an
economic uncertainties across the globe. encourage leading donor agencies to be annual ministerial-level forum on climate . The 105th session of the UNWTO Executive Council meeting in Madrid, Spain in 2017
24 | VOYAGES AFRIQ “One of the top priorities will be to expand the UNWTO membership and attract new countries to join the Organization for them to benefit from its services and activities” change and tourism to offer specific international tourism, and according recommendations on implementing long- to UNWTO ‘Tourism Towards 2030’, it is term sustainable development policies. estimated that there will be 1.8 billion I believe that Member States need more international arrivals by 2030. What is technical expertise from the Organization. your view on the main challenges and In this regard, UNWTO should regularly opportunities facing the sector in the prepare individual recommendations years to come? for individual governments to support A- I think UNWTO should be focusing on sustainable and competitive growth of long-term challenges. Safety and security expertise travel and tourism by developing policy and climate change are key challenges and prepare guidelines on guidelines on destination management. but there are many other external factors management and marketing for various affecting global travel and tourism. types of tourism destinations considering Q- The current Secretary General, Taleb UNWTO should undertake serious steps current technological advances, new Rifai, has been described by Member to manage thematic platforms so that business models and the rise of digital States and the private sector as a dialogue among decision-makers results tourism. consensus builder and a great leader in effective inter-sectorial coordination. for the sector worldwide. Besides As of opportunities, from my point of Credit: UNWTO building consensus and showing view, UNWTO should strengthen its leadership, what are in your opinion the additional challenges of a UNWTO Secretary-General?
A- First of all, I would like to emphasize that under the leadership of the current Secretary-General, Taleb Rifai, UNWTO and the global tourism industry have achieved tremendous success to become one of the most important socio- economic sectors. Dr. Rifai increased the visibility of UNWTO and made politicians more responsible for travel and tourism. Besides leadership and an ability to build consensus, I think a Secretary-General should demonstrate dynamism while championing innovation in this challenging time, as well as achieving results-driven outcomes with both government and private sector Members by delivering technical expertise through concrete recommendations and projects. Q- 2016 will probably be the eighth year of consecutive growth for
“I would like to emphasize that under the leadership of the current Secretary-General, Taleb Rifai, UNWTO and the global tourism industry have achieved tremendous success to become one of the most important socio-economic sectors”
VOYAGES AFRIQ | 25
TourismTourism isn’tisn’t thatthat easyeasy……
Recently I was travelling from Togo to Gabon and I had a very interesting conversation with another passenger on the same flight who asked me of my profession and when I told him that I work in tourism, he paused for some seconds before proceeding with the second question. o cut the story short, his engagements. Yes, a country could be understanding of tourism was the geographically well located, endowed classic and traditional way of a with natural assets and beauty with Tsector around hotels, airlines, ticketing unique culture and heritage, but this and to some extent, safaris and tours. doesn’t translate into tourism dividends That simplified version of tourism is a unless some measures are deliberately shared one with many and often we taken to develop the sector. professionals in the industry have to explain more on what exactly we do. Tourism can’t be As per UNCTDA Secretary General, Dr. prescribed as a Mukhisa Kituyi, for millions of Africans, tourism is a lifeline and its potential for panacea to all driving transformative and inclusive separate but related services. It is growth must be harnessed. Most African challenges African worth saying that tourism ought to countries face significant challenges and countries are be considered as a central element of constraints in exploiting the potential the nation’s economic development of tourism in trade and economic going through, strategies. development. Tourism needs to be integrated into policy frameworks at but one needs to Coming back to my conversation on national, regional and continental levels. acknowledge that that flight to Gabon from Togo, and on Often this is a sector defined as an what tourism is and can be for some invisible export industry with no tangible tourism can no new comers in the sector? Tourism can products or even as a multi-country longer be pushed contribute to more inclusive growth if the product industry. appropriate policy framework is in place. forward as a simple Tourism is not just about ticketing and Due to its nature and potential, I have tours, it is rather a complex sector. “Africa come to observe that few countries I political statement, is in the best ever position as a global visited recently like Gabon and Congo it demands more. tourism player. Most African countries, had embarked on a journey of diversifying even where tourism is the main economic activity, lack strategically integrated their oil-exporting economies by pursuing When tourism is planned in a separate product development and regional the off beaten-track and pursuing tourism strategy, it may not be a national priority tourism policies. as one of their key pillars for economic and is unlikely to succeed. Tourism prosperity. needs to be championed through Going forward, African sustainable appropriate political vision and right tourism needs, ought to be grounded in When reading these two countries’ business environment. Besides, it sound interregional and intraregional ambitious national development plans, it has to make socio-economic sense policies, and should promote strong is clear their focus is on tourism. I couldn’t to its local communities and be more inter-sectorial linkage. Tourism in help myself wonder why some countries inclusive. Tourism can’t thrive unless it is isolation will struggle to prosper! It can’t fail and others succeed in tourism. To supported by other pivotal sectors such be just an empty vision, it has to be some degree what can be attributed to as agriculture and infrastructure; after all, substantiated otherwise it will not be the success of some was clearly their tourism is all about service. approach on several factors such as easy! political goodwill, policy framework, Tourism may be an important facilitator; conducive business environment but alone, it will yield little if it is not coupled with private and public sector understood as an agglomerate of
VOYAGES AFRIQ | 27 New UNWTO Commission for Africa Chair Commits to Promoting Brand Africa The newly elected Chair of the United Nations World Tourism Commission uniform within the continent. It is not for Africa, Najib Balala, has stated that he is committed to redefining the going to be easy but we want to initiate African story in order to promote the continent to the rest of the world. something together and I believe it can be done.’’ We are the richest continent in terms of ccording to him, Africa has a lot mineral resources and yes, our economic He expressed gratitude to his regional to offer for which the world must growth is higher than any continent in colleagues for reposing confidence in come to know and experience. Mr. the world. So these are the advantages him and electing him to head the UNWTO Balala,A who is Kenya’s Tourism Cabinet that we have, so how do we convert this, Commission for Africa. Secretary, was elected last month in so that our clients can appreciate that the Chinese city of Chengdu during the Africa is changing, transforming and He said: I am humbled by my colleagues in nd UNWTO 22 General Assembly. Balala will also being a continent that gives you the the region for having the confidence in me serve for two years until 2019 if President service that you require. So this is a major by voting for me to chair the Commission Uhuru Kenyatta wins the October 17 commitment that I have, that I think we for Africa and I have been passionate presidential election. can do better, we at the commission for about promotion of tourism, not only in Africa,’’ he said. Kenya but also across Africa and I believe In an interview with www.voyagesafriq. the African continent has a lot than people com on the sidelines of this year’s Magical Mr. Balala pointed out that although he know about. So the brand Africa agenda is Kenya Travel Expo, he indicated that, he has a very short time in which to operate, key for me. will focus on changing the narrative of the he will team up with stakeholders to map continent in order to woo more tourists out strategies that inure to the benefit of and investors. tourism in Africa.
“On the continental level, we brought “So I am delighted, I am happy and I this idea that we can start a campaign know two years is short as well and we to change the narrative, because the want to run with this. Immediately after continent has beyond what any clientele our elections, I want to go and see the wants in their vacation. But how do Director in Madrid, Asia so that I will be we promote and market it. So it is just given the framework within which to beyond the normal stigma that we have operate. And then contact my colleagues, about Africa; poverty, bad governance, Vice Chair which is South Africa and diseases and everything that is negative Gambia and together agree, this is the is seen to be Africa. But we have a young strategy, timelines we are going to roll out population, which is very dynamic and this campaign. educated. The middle class is growing faster than any part of the world. So after two years, we would have come Najib Balala up with a TV commercial that talks about Kenya’s Cabinet Secretary for Tourism a different Africa, have policies that are
A Pristine Beach in Gambia 28 | VOYAGES AFRIQ “Kenya is a key player in tourism in Africa and one of the global leaders in sustainable tourism...
Kenya’s Jacinta Nzioka appointed to World Tourism Forum times. It is due to the commitment and Director of Marketing of the Kenya Tourism Board, networking excellence of the Advisory Jacinta Nzioka has joined the World Tourism Forum Board’s members that the Forum has in recent years been able to position itself as
Lucerne Advisory Board as a member. a globally relevant tourism platform.’’ nnouncing her appointment, Phocuswright, and Manfred Schoenleben The members of the international Chairman of the Board Reto Witter - CEO TMC Partners. Advisory Board represent a wide range of said, ‘’ After a detailed talent In her remarks Ms. Nzioka stated that, travel and tourism sectors. This multi- searchA process, Jacinta Nzioka, Director “Kenya is a key player in tourism in sectorial make-up ensures that emerging of Marketing of the Kenya Tourism Board, Africa and one of the global leaders in destinations also have their place at the has just been appointed as the 24th sustainable tourism. Through my seat on World Tourism Forum Lucerne as well as member and the first representative from the Advisory Board of the World Tourism global concerns and locally based service Africa in the Advisory Board. Lucerne, I am offered an ideal opportunity providers. As Director of Marketing of the Kenya to share and deepen my personal know- The World Tourism Forum Lucerne Tourism Board Jacinta Nzioka has how and experience with like-minded will take place in central Switzerland excellent knowledge in tourism marketing professionals. For me this is an excellent for the fifth time from 4 to 5 May 2017. and is highly experienced in the field chance to contribute actively to the future Within the framework of the Forum’s of community-based tourism and success and sustainability of tourism global orientation and expansion, an sustainable development.’’ worldwide.’’ international Advisory Board has been Jacinta Nzioka is part of the six people On the mandate of the Board, Mr.Witter supporting the event since its launching who have been newly named to join the indicated, ‘’we provide professional in 2009. With their touristic insight and Board. The rest include: Aboulfas Garayev advice and assistance to the World expertise, the Board is assisting in the - Culture and Tourism Minister Azerbaijan, Tourism Forum Lucerne and we often planning and staging of this year’s event. Isabel Hill -Director National Travel & act as a “door opener”. Through the The Tourism Forum Lucerne is an Tourism Office, US Dept. of Commerce, extensive expertise and know-how of interdisciplinary professional platform Michael Kerkloh - President & CEO Munich our members, we ensure that the Forum which takes place annually, alternately Airport, Simon Lehmann -President is always in touch with the changing in Lucerne (Switzerland) and –from 2018 – China. It offers decision-makers in business, politics, science and finance an overview of current topics and trends in the global tourism industry. It is also the only international platform which enables leading decision-makers and emerging young talets in the industry to interact under the ‘’Next Generation’’ designation.
Jacinta Nzioka, Director of Marketing of the Kenya Tourism Board, KTB
VOYAGES AFRIQ | 29 GLORIA GUEVARA MANZO as new President & CEO, WTTC The World Travel & Tourism Council (WTTC) is delighted to announce together with one voice. the appointment of Gloria Guevara Manzo as its new President & CEO. Travel & Tourism needs to show not Ms Guevara served as Secretary of Tourism for Mexico and CEO of the only its economic importance but Mexican Tourism Board from 2010 to 2012, minister in the cabinet of also how it is committed to creating President Calderón. sustainable livelihoods, protecting nature and cultures, and asserting itself rior to that she worked for and academia, she brings a as a responsible and leading player in global distribution system Sabre unique combination of experience this fast-evolving world. I am looking where most recently she was and expertise.” Reflecting on her forward to working with the Chairman, PCEO of Sabre Mexico, reporting to the appointment, Ms Guevara said: “I am Vice Chairs, Executive Committee and board of directors of a joint venture excited to be taking up the role of Members of WTTC to ensure that the between Aeroméxico, Mexicana and President & CEO of WTTC. Over the past voice of the Travel & Tourism is heard Sabre Holdings. She is currently few years, WTTC has grown enormously and understood by governments Special Advisor on Government Affairs in stature and impact. around the world. for the Centre on Health and the Global Environment at the School of I look forward to building on this great WTTC is the world authority on Travel Public Health, Harvard. Announcing foundation to expand the Council’s & Tourism with a membership that Ms Guevara’s appointment, Gerald advocacy work for Travel & Tourism, comprises over 150 CEOs of the world’s Lawless, WTTC Chairman, said: “Gloria a sector that accounts for 10% of the leading Travel & Tourism companies. is a proven leader who is well known world’s GDP and 1 in 10 jobs. This is a It is the only global private sector and well respected within the global critical time for Travel & Tourism and organisation representing the breadth Travel & Tourism sector. the 292 million people whose jobs of the global business and leisure travel depend on it. Future forecasts are industries. Ms Guevara, a Mexican I am delighted that she will lead WTTC strong, but with ongoing terrorism national, is married and has a son and into the next phase of its development. and environmental challenges, a daughter. Gloria was chosen from a competitive compounded by a world that is field of international candidates. With simultaneously ever more connected a career encompassing senior roles yet increasingly divided, now, more across private sector, government, than ever, the sector needs to come
30 | VOYAGES AFRIQ Ghana launches
campaign to drive domestic Tourism
As part of its objective to develop domestic tourism, through Ghanaian Findings by UNCTAD indicates that in culture and creative arts, the Ghana Tourism Authority under the 2000 trade in cultural goods and services auspices of the Ministry of Tourism, Arts and Culture and its partner worldwide was valued at US$ 2.2 trillion agencies has outdoored the “See Ghana, Eat Ghana, Wear Ghana, and continues to grow at 5% annually. Available statistics on total exports of Feel Ghana” campaign in a bid which also aimed at igniting the “I am Ghanaian handicrafts shows an increase Ghanaian’’ spirit. of 47% from US$ 2.78 million in 2010 to he campaign which was and promotion of Ghanaian tourism. US$ 4.099 million in 2012. launched in the gardens of the “We are mindful of the fact at this Christiansburg castle, a former time in our history where creative and It is therefore envisaged that the Tslave holding and administrative seat of cultural industries contribute so much campaign would further forge a holistic colonial government in demonstration to economies all over the world, the and integrated approach towards of Ghanaian ownership of her heritage Ghanaian creative and cultural industries enhancing the economic viability and destiny, seeks to invoke the spirit should be given the boost for them to of our cultural institutions and the of nationalism through sounds, distinct operate effectively” she added. resourcefulness of practitioners, reviving sights and the fusion of traditional food traditional technologies, developing drawn from each of the 10 regions of According to her, a little push therefore local markets and gaining access to Ghana. should put Ghana in a brisk and more international markets with citizens as the favourable competition thus the main actors. The multimedia integrated campaign institutionalization of the “See, Eat, is expected to provide a platform for Wear, Feel Ghana” campaign. Key activities outlined for the campaign existing cultural and historic events such over the months of July, August and as traditional festivals and new initiatives Ghana has a huge tourism potential September include: an integrated like PANAFEST. It is also to identify and with an exciting range of products from campaign to promote and support engage entrepreneurs whose innovation culture, eco-tourism, heritage, beach and cultural festivals and events, profiling of in providing goods and services supports conference tourism serving as unique people, little known stories and factoids domestic tourism with value chains for ingredients of any enticing destination. and the creation of an integrated small and medium size companies. The Ghana Shared Growth and Ghanaian Business Database- enabling The campaign will revisit viable and Development Agenda I and II stipulates a meeting of industry, tradition, culture, stalled previous efforts to rebrand the need to forge a holistic and technology and the diaspora. historic sights and market Ghana as well integrated approach towards enhancing as become a one stop shop for where the economic viability of cultural The auspicious and colourful occasion one can find what he/she needs in the institutions and the resourcefulness saw the exhibition of made in Ghana tourism space. of practitioners as well as developing products which comprised foods, local markets and gaining access to handicrafts, clothing, drinks and a lot In her keynote address, Minister international markets. more. It was graced by personalities from for Tourism, Arts and Culture, Hon. a broad spectrum of society, including members of the diplomatic corps, public Catherine Afeku noted that the campaign The GSDA also affirms that the officials, and members within the arts, was to mark the beginning of a re- development of cultural villages as culture and the creative fraternity with awakening of a sense of national pride critical appendages to tourism is fast entertainment being provided by the adding that the feeling of believing in gaining economic relevance as a source likes of Okyeame Kwame, Nana Asaase, ourselves should reaffirm our individual of revenue generation and employment Ghana Dance Ensemble, Abibigroma and conviction and thus inform our creation. contribution towards the development others.
VOYAGES AFRIQ | 31 as the Next Travel Destination?
In July 2017, the UNWTO released tourism figures for the first part of the year highlighting the strong growth in the global tourism sector. The available data for Africa, pointed to an 8% increase in international arrivals, more than North America, which had an increase of 3% and the Caribbean with an increase of just 2%. Over the last several years global chatter about Africa being the next global travel destination has come and gone, but these newly published results bring the idea back to the forefront. ourism is one of the fastest- historical sites and outdoor activities yet, growing sectors in the world, these all exist in abundance and present and tourism is also a powerful a huge opportunity to attract more Teconomic stimulant. A stimulant such as visitors to the continent. this, has the potential to reduce poverty through the creation of jobs; the opening Public Relations and communications of small business and increased urban are powerful disciplines that, when and rural development. Unemployment leveraged in the right way can change is endemic across much of the continent, and create perceptions, which in where the term Generation U refers turn become realities. We create specifically to the population aged from communications solutions that build Professor Claudine Moore, 15 – 24 who make up nearly 60% of the awareness; create national identities; Award-Winning Global PR Executive and MD, C continents unemployed according to craft engaging storytelling and evoke Moore Media, International Public Relations. the African Economic Outlook (AEO). engagement and inspiration. These are This high unemployment rate could elements African tourism organizations have a crippling impact on not only the both governmental and private, need optimistic economic forecasts, but also to compete with top global travel the security across the continent. destinations and continue to help attract more international travellers. African The tourism industry is one of the tourism organizations must adopt many sectors that can help with the international communications best reduction of unemployment, but in order practices and PR strategies, executed for tourism to truly flourish, countries by well-trained practitioners. These must brand and position themselves in practitioners should not only know the engaging and strategic ways. Beyond continent, but also have the expertise to traditional safari’s, sub-Sahara Africa speak to both national and international is not seen as a region for vacations audiences. that involve beaches, carnivals, culture,
“The Rock” Restaurant, Michanwi A Pristine Beach in Gambia Brenu Beach in Ghana Pingwe beach, Zanzibar, Tanzania
32 | VOYAGES AFRIQ Megastar Rihanna: Official Face of Barbados Tourism The following elements are just a few strategically used, vividly displaying communication strategies that, when and promoting the beauty of the leveraged strategically, will go a long continents beaches and the spectacle way in positioning Africa as the next and energy of pan-African festivals . travel destination: In addition to the above, diverse Leverage Influencers: International travel bloggers who focus on varying superstar Rihanna is the brand themes such as adventure, water ambassador for her native island of sports, mountain climbing etc. Barbados, where she has become should be targeted to reach a wide the Face of Barbados promoting spectrum of potential travelers. tourism to the island. Annually the Bajan entertainer attends the Crop Leverage the Diaspora: African Over Carnival on the island, capturing tourism organizations need to forge the attention and focus of the ties with their diaspora populations world’s lifestyle and entertainment across the world to encourage trips media, blogs and influencers. A back home not just to connect with quick instagram review of #Rihanna their family, but to also re-discover will reveal a slew of images of the their countries through the prism African Country Ambassadors? superstar at Crop Over across the of a tourist. By encouraging ‘back years bringing global attention to one home’ tourism within the diaspora, of the Caribbean’s smallest islands. many of whom have powerful social media networks across diverse Countries across the Continent echo chambers in international should leverage their celebrities and markets, a powerful demographic influencers in the same way. Well will be informally empowered (and known stars such as Lupita Nyong’o encouraged) to promote travel to (Kenya) Trevor Noah (South Africa), ‘their’ countries. Boris Kodjoe(Ghana), Youssou Lupita Nyong’o Youssou N’dour N’dour (Senegal), Millen Megese Issues surrounding infrastructure, (Kenya) (Senegal) (Tanzania), Idrius Elba (Ghana and poverty, security and a lack Sierra Leone)and former Victoria of hospitality training are real Secrets model Oluchi (Nigeria) are challenges to burgeoning tourism just a few celebrities who have in the short-term. Nevertheless, deep connections to the continent. with continued investment, These key influencers should coupled with dedicated world-class become official brand ambassadors communications and branding connected to key national events, strategy, African destinations could initiatives and local destinations. rival top global destinations and These influencers have huge realize the dream of becoming the Trevor Noah Idris Elba networks and powerful platforms next must go to travel destination. (South Africa), (Ghana & Sierra Leone), that, if used strategically, can have a huge impact on the awareness and desirability of African countries as holiday destinations.
Spread good news: Africa is not About the Author associated with the joyous energy Prof. Claudine Moore is a writer and fun of carnivals or beautiful and award-winning global serene beaches, but yet these exist public relations, corporate in abundance across sub-sahara communications, social media, Africa in places such as Ghana, personal branding and new Boris Kodjoe Millen Megese (Ghana) (Tanzania) Sierra Leone, Tanzania, KenyaThe business consultant working with awareness of stunning beaches, that agencies, companies, brands, rival some of the best beaches in entrepreneurs and business the world (and are far less crowded) leaders across US, Europe and and energized carnivals, should be Africa. proactively shared across different To find out more visit mediums and to diverse audiences. www.claudinemoore.com Image heavy social media platforms Follow Claudine on twitter: such as Instagram, should be www.twitter.com/ClaudineMoore
Oluchi (Nigeria)
VOYAGES AFRIQ | 33 Maiden Youth in Tourism Conference Held
The first ever Youth in Tourism Conference has taken place with a call huge benefits from the sector and that on the youth of Ghana to take up the challenge of helping promote the sustainability was crucial, saying that country as a tourism hub while ensuring that conditions that make issues such as sanitation, education the country attractive to tourists both within and from outside are among others all need a critical look at. maintained. Also drawing on the links between SDGs and Tourism was Geraldine Atta Sappor, The call which came from various eminent speakers and guests was an Miss Tourism Ghana ‘16, who gave a outcome of deliberations at the Coconut Grove Regency Hotel, Accra. presentation on exploring these links. Attended by various youth groups from all over the country, including, She maintained that the realization of the members of the Tourism Society of Ghana (TOSOGHA), students from SDGs especially those with correlation the University of Ghana Business School and hospitality and tourism to tourism could only be achieved if the institutions, the conference served as a platform to discuss issues youth are prepared to rethink the way affecting the sector while proffering solutions to them. things are done in the country.
eld under the theme, ‘’Realizing Sustainable Development Goals. She “We as the youth must rise up and the 2030 Agenda: the Role of said with 70% of the proponents of the take action, we should be involved in the Youth,’’ the conference pried SDGs being youth, it is important that making Ghana a greener and a better Htopics such as Sustainable Tourism for they take it upon themselves to ensure place, where our children and the future Development with specific reference governments and those who matter work generation will come and enjoy and not to the UN’s SDGs, redefining tourism as to ensure the realization of the goals. suffer the consequences of our actions well as exploring business opportunities She was particularly happy such a today. We are looking to promote within the tourism sector. conference was being organized to prosperity, partnerships and get every bring the youth together to discuss Ghanaian youth involve like we are doing sustainable tourism, which she said falls Delivering the Keynote Address, Mrs. today. Once we are able to promote in line with the declaration of 2017 as the Christine-Klock, UN Resident Coordinator sustainable tourism in our planet, we International Year of Sustainable Tourism. for Ghana touched on the critical role can foster peace everywhere,’’ the Miss She stressed that although tourism was the youth could play in ensuring the Tourism Queen said. implementation of the 2030 Agenda for a huge sector globally, Ghana could reap
34 | VOYAGES AFRIQ Chief Executive Officer of the Ghana develop the country’s tourism potential. He said we have a responsibility of Tourism Development Company, One of such projects is the marketing of enhancing our attractions in order to Kwadwo Antwi on redefining tourism in the country as the centre of the world. draw more tourists to them. This, he Ghana described the sector as one of noted, calls for education of personnel the lowest hanging fruits for economic Head of Hospitality and Tourism who man these places and improving development, therefore must be given Management Program at the St. Joseph’s quality service through capacity building vital attention. He indicated that the over College, Brooklyn, USA, Damien L. and training, of which he is prepared to 1.2 billion travels that were recorded last Duchamp took participants through the offer. year worldwide, showed that there exists opportunities for job creation that exist great potential that could be tapped into in the tourism industry in Ghana. For him, The Youth in Tourism Conference to bring prosperity to individuals and the country’s unique tourism offerings attracted a host of other guests who societies. For this reason, Mr. Antwi hinted should be harnessed to make it attractive spoke on various aspects of developing that the government was embarking on for individual entrepreneurs to take tourism to improve livelihoods. various initiatives and projects to fully advantage of. Africa’s biggest modern art gallery opens in Cape Town Africa’s largest gallery for contemporary art from the continent and its diaspora has opened in the South African city of Cape Town. he Zeitz Museum of Contemporary Art Africa (Zeitz Mocaa) is set inside old grain silos on the V&A TWaterfront. The building has been converted by UK architect Thomas Heatherwick into a maze of rooms with bulbous windows. Visitors are greeted by a giant flying dragon made of rubber, created by South African artist Nicholas Hlobo.
Credit :BBC
VOYAGES AFRIQ | 35 is the first safari lodge in West Africa
Zaina Lodge is the first safari lodge in West Africa and is currently the highest rated property on Trip Advisor in Ghana. Located in Mole National Park in the Northern Region of Ghana, Zaina is situated high on a ridge line overlooking two water holes frequented by elephants. The lodge offers a unique and unparalleled experience; from the luxurious rooms, to the delights from the kitchen and the Z-bar, to the up-close elephant encounters on a Zaina safari, to the close and personal touch of their family style of service. By the time guests leave Zaina Lodge, they feel like they are leaving old friends behind. It’s not by accident that many of their guests are repeat visitors. he lodge offers 25 luxury tented chalets complete with air-conditioning, satellite television, a wood carved mini-bar, both an in-door and out-door shower, Tand each with a personal deck overlooking the park. The open-air main facility, called the “cathedral”, has high speed It is the architecture of Zaina, done in a Malian-mud-style design wi-fi, and houses the restaurant, Z-bar, and gift shop, along artfully blending luxury, design, and local materials that will with a magnificent infinity pool overlooking the elephant blow you away. However, it is the service and the friendly smiles waterholes below. Zaina offers safaris in custom designed of the Zaina family members that will keep you coming back. Toyota Land-cruiser safari vehicles brought in from Tanzania Book early at Christmas/New Years, Easter, and the summer that offer a pop-top safari experience on par with the best months, especially weekends, as the lodge is often sold out. safaris in East Africa. All food from the kitchen is made on The reservations team can help you determine the package and site and prepared fresh daily, from fresh baked breads, activities that are right for your group or family, as well as your muffins and croissants, to a menu comprising both local and budget. Call them today and find out what the Zaina Experience global cuisine designed by Chef Jove. There is so much to is all about. You will not regret. love about this place.
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ATA’s 41st Annual Tourism Conference showcases African Tourism The Africa Travel Association (ATA) hosted the 41st Annual World Tourism Tourism is already doing well in Rwanda Conference in Kigali, Rwanda from August 28-31, 2017. The conference, and the country is a strong example of which was developed to promote tourism as an engine for economic how tourism can boost economic growth. growth across Africa, was attended by H.E. Paul Kagame, President of the The tourism sector is the country’s largest foreign exchange earner and Rwanda Republic of Rwanda, who delivered the keynote address. has liberalized its visa policies, which has led to a huge growth in tourists especially from Africa. The government is also investing heavily in infrastructure including a new airport to support a growing number of tourists. President Kagame did note however, that more could still be done to grow Rwandan tourism especially by harnessing technology and the new opportunities technological innovation can bring.
“This conference is particularly important to us, because tourism plays a key role in Rwanda’s economy,” said Ms. Clare Akamanzi, CEO of RDB, who welcomed attendees to Rwanda. According to Ms. Akamanzi, Rwanda’s tourism receipts doubled between 2010 and 2016 to more than USD $400 million. osted in collaboration with the Rwanda Development Board In addition to President Kagame, other CCA President and CEO, Ms. Florie Liser (RDB), The 41st Annual World notable guests included Dr. Mukhisa focused on the unique role ATA and CCA HTourism Conference attracted a select Kituyi, UNCTAD Secretary-General, Ms. will play in the sector’s development group of more than 200 public and private Clare Akamanzi, CEO of RDB and the “Under CCA’s new vision and leadership, stakeholders in the African tourism sector United States Ambassador to Rwanda, I would like to affirm our commitment to including ministers of tourism, senior Amb. Erica Barks Ruggles. continuing the promotion of sustainable officials of national tourism boards from development of tourism to and within across the continent, airlines, hotels, “Rwanda, like other countries on Africa through new initiatives,” said Ms. travel agents and tour operators, as well the continent, is keen to convert our Liser. One of those initiatives, ATAcademy, digital platforms and service providers in favourable demographics into economic is a platform to support capacity the tourism industry such as TripAdvisor, growth and prosperity,” said President building and inclusive growth for tourism Expedia, MasterCard, Tastemakers Africa, Kagame in his keynote address. “The professionals on the continent. The Facebook, Uber, Afro Tourism, Tourvest, services sector – in particular, tourism – second initiative, ATA Connex, will focus and Marriott International. provides some of the best opportunities.” on increasing investments in tourism through facilitated business-to-business and business-to-government linkages.
“Rwanda, like other countries on the continent, is keen to convert our favourable demographics into economic growth and prosperity,” said President Kagame
38 | VOYAGES AFRIQ As part of the ATAcademy initiative, the importance of peace and security for tourism and how best to grow the ATA hosted a series of capacity building tourism to thrive. continent’s market share. sessions at the conference. Travel agents and tour operators attended sessions In less than 15 years, Africa’s travel and This year was the first time ATA’s Tourism focused on North American travelers and hospitality industries have quadrupled Conference was hosted in Rwanda. on the tourism market and sustainability. in size, and the continent remains one The conference aligned with Kwita “The United States - we are pleased to say of the world’s fastest-growing tourist Izina, Rwanda’s annual gorilla naming - accounts for the single largest source of destinations, second only to Southeast ceremony, a national celebration creating tourism in Rwanda as well as the largest Asia. The 41st World Tourism Conference awareness of the country’s efforts to single bilateral foreign direct investment featured more than 20 in-depth plenaries protect the jewel of Rwanda’s tourism country,” said U.S. Ambassador Erica and breakout sessions with industry crown: the mountain gorillas and their Barks Ruggles. experts and professionals to discuss habitat. the latest trends and insights in African UNCTAD Secretary-General, Dr. Mukhisa Kituyi, shared highlights of the recent UNCTAD report on African tourism, Economic Development in Africa Report 2017: Tourism for Transformative and Inclusive Growth. “The most startling and interesting discovery in our study is that by far, the fastest growing tourism in Africa is intra-African tourism,” said Dr, Kituyi. “Intra-African tourism is 12 months a year.” Over the last 10 years, intra-African tourism has grown from 34 percent to 44 percent of total African tourism revenues and is projected to be more than 50 percent in the next 10 years. Dr. Kituyi also emphasized a need to change Africa’s image perception and
UNWTO Launches ‘Travel.Enjoy.Respect’ Campaign In the framework of the International Year on Sustainable Tourism strong, sustainable tourism policies for Development, 2017, the World Tourism Organization (UNWTO) is and practices and the engagement of launching a consumer-oriented campaign aimed at raising awareness of national, as well as local, governments the value and contribution that sustainable tourism can make towards and administrations, private sector companies, local communities and tourists development. The ‘Travel.Enjoy.Respect’ campaign wants to engage themselves,” added Mr. Rifai. tourists in making the sector a catalyst for positive change. The message will reach consumers he main message of the campaign world, includes a manual of ‘Tips for a through campaign supporters including is summarized by the UNWTO Responsible Traveller’, developed by among others CNN International, the Secretary-General, Taleb Rifai: the World Committee on Tourism Ethics Government of Andorra, the Madrid City T“Whenever you travel, wherever you in line with the UNWTO Global Code of Council, Iberia, the Spanish National travel, remember to: respect nature, Ethics for Tourism. The manual provides Railways System (Renfe), Minube, PR respect culture, and respect your host. travellers with a set of recommendations MEDIACO, Cleverdis and Air Mauritius. You can be the change you want to see to help them make responsible choices Destinations and companies from around in the world. You can be an ambassador when travelling and have a positive the world are invited to join the campaign for a better future. TRAVEL, ENJOY AND impact on the destinations they visit. and celebrate the International Year of RESPECT.” “Today more than ever, ensuring that Sustainable Tourism for Development The campaign, which will run in various tourism is an enriching experience with a commitment from the sector to languages and outlets around the for visitors and hosts alike demands ‘Travel.Enjoy.Respect’. Source: UNWTO,PR VOYAGES AFRIQ | 39 Open Letter to Amb. Zurab Pololikashvili, the new UNWTO SG I greet you Mr. Zurab Pololikashvili wherever you are at this moment and also congratulations to you on your assumption of office as the new Secretary General of the United Nations World Tourism Organization (UNWTO). You are the boss. And as any new position entails, you are obviously going to be the decider-in-chief of world tourism, a responsibility that will expose you to the happenings within countries that make up the UNWTO. Tourism is one of the fastest growing Continent version is always portrayed enterprises in the world, and that fact is undeniable. At the same time, in its worst form. Africa needs a break the industry has saved many a nation from collapse. to concentrate on its developmental efforts. Remember the nuclear threat to t is the industry that holds sway when In deed the above suits the African world peace on the Korean Peninsula. nations’ economies cannot hold. It situation more than ever before. It is The Kurds have done a referendum for is the industry that holds the key to an open secret that Africa’s tourism independence. Ieconomic diversification when primary is the least developed and the least commodities fail. You may already be appreciated. Africa commands just about That region is close to Iraq which boast conversant with member countries, 5% of world tourism arrivals and receipts. of a lot of biblical history. The Syrian territories, observers and the numerous War and the ISIL factor make the Middle affiliate members that constitute the Again, Africa’s image as the Dark East a no-go area for would-be tourists. UNWTO. Off my head I can say the Continent where only the worst happens The perennial African conflicts and the UNWTO has 157 countries, 6 territories, has scared off many a tourist. But that Boko Haram menace in Nigeria as well 2 permanent observers and over 480 notwithstanding, visitors still venture as Al Shabab in Somalia are obviously affiliate members. That obviously to visit Africa, despite all the negative some of Africa’s serious setbacks. Right provides a herculean responsibility for propaganda, marvel at what our under your nose in Spain is the Barcelona you to manage. continent has to offer the world. It is Secessionist problem which threatens envisioned that the tourism products of Spanish tourism acclaimed as one of the I was reading through an interview Africa are what the future generation of finest in the world, not to talk about the you granted after your election and I the advanced world like to visit and see American domestic terrorism which kills got the impression that you are quite especially when 2017 has been declared even children in some cases. knowledgeable about happenings within by the UNWTO as the Sustainable the UNWTO set-up. Your priorities, vision, Tourism Development Year. Mr. Secretary-General, you may also challenges, opportunities as enshrined realise that a lot of contestants competed in the said interview, puts you in a clear Your observation that the Sustainable with you during the run-up to the position to continue with the marvellous Development Goals (SDGs) could not election. You were the chosen one. It is performance of your predecessor, Dr. have come at a more appropriate incumbent on you to form a partnership Taleb Rifai. It must be pointed out that time than now and their potential to with them because they are still in the the sterling performance of Dr. Rifai assist governments and companies UNWTO System and their pieces of advice during his period at the headship of the in incorporating relevant aspects of here and there are still relevant for your global tourism outfit is known to many the SDGs into policies and business successful tenure. practitioners and observers worldwide operations indeed sits well with me. and any slip on your part in these heady Advocacy and awareness creation is what They have their following just as you have moments as you assume office will be Africa desperately desires to develop yours. However, you have been given the clearly manifested. That is why you its tourism potentials. Issues such as, onerous task of working with them on the should tread cautiously. Consultation safety, security, and travel facilitation way forward. Broaden your consultation should be your hallmark. The experts are has been pinpointed as the reasons why as I said earlier, and remember each everywhere especially at your backyard travel to Africa is not attractive. Conflicts and every member of your executive at UNWTO headquarters in Madrid, happen anywhere in the world. Domestic has something to offer. Condense all Spain. You can also expand your level of terrorism is more rampant in a place contribution and advice, put them to consultations when the need arises. This like United States than anywhere in the use in the overall interest of global is because I know your job is cut out for world, yet the slightest disturbance to you and there will be no need to struggle. tourism development and the future of the equilibrium in Africa is blown out humankind. As an African, my biases will naturally be of proportion by the so-called Western media elites to the detriment of the tourism development in my continent. I will chat with you from time to time. But You have said time and again that African continent. However, in spite of all these let Africa be your agenda and focus in concluding, I wish to state again that member states “need more technical let Africa’s tourism development be your expertise from the organization. That and you will have a good story to tell at the end of your term. primary concern and agenda and you will the UNWTO should regularly prepare have a success story to tell at the end of individual recommendations for your tenure. I welcome you with the best individual governments to support There is no denying the fact that Africa has serious challenges due to diseases, of everything. God bless. Sustainable and Competitive growth of travel and tourism by developing conflicts, civil strife and others. But let us face it, human beings are the same Email:[email protected] policy guidelines and destination The writer was the Communication Director management.’’ everywhere. Instability occurs at so at the Ghana Tourism Authority many places outside Africa yet the Black
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More than 1300 delegates attend 22nd UNWTO General Assembly in Chengdu
More than 1300 delegates from over 130 countries attended the opening of the 22nd session of the World Tourism Organization (UNWTO) General Assembly in Chengdu, China this morning. During the next four days, the priorities of the Organization for 2018-2019, the transformation of the UNWTO Code of Ethics for Tourism into an International Convention and the impact of technology on tourism will centre the discussions. On the agenda of the Assembly is also the election of the Secretary General for the next four years.
Commission for Africa (CAF) Member states of the UNWTO
42 | VOYAGES AFRIQ Ghana’s Minister of Tourism Arts & Culture Juergen Thomas Steinmetz (right) of ETURBO Elcia Grandcourt Programme Director, Mrs. Catherine Afeku at the UNWTOGA and colleague at the General Assembly Regional Programme for Africa (UNWTO) and colleagues at the CAF Meeting
Emotional Dr Taleb Rifai shedding tears after Dr. Taleb Rifai addressing the Chinese Media receing a standing ovation from UNWTO ahead of the UNWTO General Assembly. Delegates in Chengdu ,China
Newly Elected S-G Amb. Zurab Polikoshivli The Chinese Media covering the General Assembly Marco Favilla, UNWTO Executive Director with the Georgian Delegation at the General For Institutional Affairs Assembly VOYAGES AFRIQ | 43 Africa’s Biggest Street Party “Carnival Calabar” set for unprecedented numbers
Nigeria’s South Southern city of Calabar in the Cross River state will definitely be the place to be during the yuletide. Africa’s biggest Last year’s highly patronized Calabar street party the Calabar Carnival would be the attraction and the city International carnival brought together will be locked down with thousands of revelers and international 14 countries with Marquee guests & crowd pullers with the Tobias Vai Vai guests and groups. Samba Band from Brazil leading the he 20 day-long carnival has for the choice of this year’s theme-- pack from Rwanda ,Burundi, Ethiopia, proven to be one of Nigeria’s ‘’Migration’’. The Executive Chairman Spain, Croatia, Kenya, South Africa, unique selling tourism products of Cross River State, Governor Prof Ben Ghana and Turkey among others. Tand year in year out brings over Ayade in his opening remarks at the 500,000 people together to party and launch of the theme, urged African lead The month long celebrationswas a celebrate the rich Nigerian culture. ers to find a more sustainable solution continuation of the 12th edition of the to curb this sad canker. carnival last year and held under the The loss of lives theme, climate change. Highlights of by Africans in an The parade which outdoors all different the events featured the carnival display attempt to cross the cultures from Africa and the world with the penultimate event being the Mediterranean to culminates later in the night in a Carnival float and the grand arrival find better lives in jamboree. of international performers at the E.J Europe, was the Eussne Stadium. underlying factor Scenes from the 2016 edition
The Vaivai Band from Brazil The Masta Blasta Band of Nigeria
The South African Group Ghana’s Carnival Queens Vaivai Queens from Brazil
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VOYAGES AFRIQ |45 Labadi Beach Hotel, Accra’s leading custom made Spa hydro pool and a relaxation area. The Labadi Beach Hotel Spa offers guests a sanctuary for premier hotel has led Ghana’s the senses, a place for physical and Mental renewal.
hospitality industry since its Labadi Beach Hotel has Consolidated its lead in the existence. Hospitality industry by winning 5-Star Hotel of the Year Award for four conservative years. (2013, 2014, 2015 and Set amidst tropical landscaped gardens, adjacent to one 2016). The award ceremony is organized by the Ghana of Ghana’s most popular beaches in the Country’s central Tourism Authority under the auspices of the Ministry of business district, the hotel caters for the business and Tourism, Culture and Creative Arts. leisure traveler. Labadi Beach Hotel is fully owned by the Social Security The hotel has 164 rooms including 2 Presidential Suites, 4 and National Insurance Trust (SSNIT) and Executive Suites, 4 Superior Suites, 4Bars, 2 restaurants, a Managed by Legacy Hotel Management services from 600-seater Conference and Banqueting facilities, a Spa, a South Africa. Gym and 2 plush Swimming Pools on a Sprawling Tropical landscape garden overlooking the sandy private Beach. Labadi Beach Hotel; a place for discerning guests who are accustomed to fine food, true hospitality and attention to Rejuvenate your mind, body and soul in our magnificent detail. Spa. Whether it is a hot stone massage, or full body exfoliation, our professional therapists will simply spoil you. The spa houses four Treatment rooms, complete with shower facility in each room, a double suite for couples’ therapies, a designer Manicure and Pedicure lounge, a
Labadi Beach Hotel No. 1 La Bypass, Accra, Greater Accra, Ghana Contact Number+233 302 772 501/6 Fax Number+233 (30) 277 2520 Email Address:[email protected] [email protected] SEYCHELLES TO The Seychelles authorities including the Seychelles High Commissioner in the UK, WELCOME BRITISH Derick Ally, and the Seychelles Tourism Board through its Chief Executive Sherin Francis and the STB UK office as well as AIRWAYS BACK IN the Tourism, Civil Aviation, Ports and Marine Ministry through Minister Maurice MARCH 2018 Loustau-Lalanne, have been instrumental in securing British Airways’ engagement to “The Seychelles is one of the most resume flights to Seychelles. British Airways has announced beautiful places on earth and we’re that it will be resuming delighted to be adding this collection of Welcoming Tuesday’s announcement, scheduled flights to Seychelles islands to our extensive route network,” Minister Loustau-Lalanne said this is the said British Airways’ Director of Network as from March 2018. best news for the Seychelles’ tourism and Alliances, Sean Doyle. industry both for its short term and long term viability. he United Kingdom’s flag carrier, Customers can now get into ‘holiday also one of the world’s leading mode’ even earlier with British Airways’ scheduled international passenger For her part Mrs Francis said: “We were all direct flights from London taking 10 hours, delighted to learn a few months ago that Tairlines, will launch direct flights to instead of over 13 hours with a connection Seychelles as of March 24, 2018. Seychelles was finally on the planning in the Middle East. As one of the leading chart of British Airways amongst a handful luxury holiday destinations, the Seychelles of other destinations that were being British Airways will be resuming flights offers customers a wide range of to Seychelles, after over a decade of considered. Seychelles has in the past accommodation and activities in stunning years at every given opportunity expressed not flying to the Indian Ocean island natural surroundings,” he added. destination. It will operate non-stop its interest to see British Airways serving the destination again and the invitation twice-weekly flights from the London British Airways will become the only were even extended from the highest Heathrow airport to Seychelles from airline offering non-stop service between office in Seychelles. We are happy that this March to October, offering more choice to Seychelles and the UK, which is an long awaited day has arrived. The UK is a sun-seeking holidaymakers. important market for Seychelles. Visitor very important market for Seychelles and The flights will depart Heathrow’s arrivals from the UK & Ireland, which the team at British Airways can count on Terminal 5 on Wednesdays and Saturdays is currently the Seychelles’ fifth largest our support for this route.” and will be operated by the airline’s market, stands at 15,427 to-date for 2017, newest fleet of aircraft, the Boeing 787-9 representing a 22 percent increase over Dreamliner. The return flights to Heathrow last year. will be on Thursdays and Sundays.
Kenya Airways Kenya Airways also bagged the title “We continue to be focused on service voted Africa’s Africa’s leading airline – Business Class improvements by listening to our for the fifth consecutive year. customers and responding to their Leading Airline needs, with a firm commitment to in 2017 World Chief Executive Officer and Managing providing improved connectivity, and Director Sebastian Mikosz attributed quality service through our hub in Travel Awards the achievement to the dedicated Nairobi,” he said. Nairobi October 11, 2017… and talented staff at the airline that The award ceremony was held at work hard to provide the best travel the Radisson Blu Hotel & Conference Kenya Airways yesterday experience possible for its guests. Centre in Kigali, Rwanda. was named Africa’s Leading “Winning these awards would not have The World Travel Awards are Airline, 2017, at the World been possible without the passion acknowledged across the globe as Travel Awards gala ceremony and dedication of the Kenya Airways the hallmark of industry excellence. held in Kigali, Rwanda. team and the strong support from our The Awards serve to recognize, reward guests. Our guests are at the heart and celebrate excellence across all his is the second consecutive year of everything we do at the airline sectors of the global travel and tourism the airline has won the coveted title and these two awards confirm our industry within each key geographical beating other nominees including undeterred commitment to them.” region. TRwanda Air, Egypt Air, Royal Air Maroc, and South African Airways.
VOYAGES AFRIQ | 47 Tips for a RESPONSIBLE TRAVELER
#TRAVELENJOYRESPECT us different and unique will enhance your open to visitors. The Tips for a Responsible Traveller were travel experience. Reduce your water and energy developed by the World Committee Whether your travels take you to a consumption whenever possible. on Tourism Ethics and are based on tropical beach, a bustling city or a Leave only a minimum footprint and a the UNWTO Global Code of Ethics for tranquil village, you will gain more from good impression behind. Tourism. your travel experience and earn the SUPPORT THE LOCAL ECONOMY The UNWTO Global Code of Ethics for respect of the host communities. • Buy locally-made handcrafts and Tourism is a fundamental frame of Following these practical steps will make products. reference for responsible and sustainable your travels as rewarding and gratifying Respect livelihoods of local vendors and tourism. as possible for you, for the people you artisans by paying a fair price. Adopted in 1999 by the General Assembly meet, and for the places you visit: • Do not buy counterfeit products or of the World Tourism Organization items that are prohibited by national/ (UNWTO) and acknowledged by the international regulations. General Assembly of the United Nations HONOUR YOUR HOSTS AND OUR • Hire local guides with in-depth two years later, this comprehensive COMMON HERITAGE knowledge of the area. set of principles is designed to guide • Research your destination to learn key-players in tourism development about local customs, traditions and BE AN INFORMED TRAVELLER and is addressed to governments, social conditions. It’s a great way • Take appropriate health and safety tourism companies, destinations, local to build understanding of the local precautions prior and during your trip. communities and tourists alike. community and excitement for your • Know how to access medical care or Although not legally binding, the Code adventure ahead. contact your embassy in case of an features a voluntary implementation • Learn to speak a few words in the local emergency. mechanism through its recognition of the language. This can help you connect • Research well before engaging into role of the World Committee on Tourism with the local community and its voluntourism. Ethics, the impartial body responsible for people in a more meaningful way. • Choose tourism operators with interpreting, applying and evaluating the • Experience and respect all that environmental policies and community provisions of the Code. makes an international destination projects in place. di erent and unique, from its history, BE A RESPECTFUL TRAVELLER We live in a wonderful world that is full of architecture, religion, dress and • Observe national laws and regulations. beauty, charm and adventure. There is no communication codes, to its music, art • Respect human rights and protect end to the adventures we can have if only and cuisine. children from exploitation. Abusing we seek them with our eyes open.” • Always ask before taking photographs children is a crime. Jawaharlal Nehru of other people as their privacy matter • Refrain from giving money to begging as much as yours. children and support community Navigating the mighty Mekong River in projects instead. a slow boat. Savouring the authentic PROTECT OUR PLANET • Take photos instead of protected cuisine of a street vendor in Morocco. • Reduce your environmental impact by cultural artefacts as mementos of your Reflecting on life’s mysteries amid the being a guardian of natural resources, trip. ancient burial grounds of Angkor. especially forests and wetlands. • Provide honest travel reviews upon The diversity of our world unites us, and • Respect wildlife and their natural your return and promote your positive gives us the chance to explore, engage habitats. experiences. and experience the best that local culture Purchase products that aren’t made and communities have to offer. using endangered plants or animals. In CREDIT: United Nations World Respecting our world and all that makes protected areas, access only the places Tourism Organization (UNWTO)
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