Recent Events

• The Bundesliga deal

• New deals with Unitymedia & Kabel BW

• Launch of Sky Atlantic HD

• The Harald Schmidt Show

• New series deal with ZDF (inc on- demand) • Sony output deal to end 2016

• More HD channels: TNT Serie & Sport 1+

2 Bundesliga rights renewed All games, all goals

• Extended live and exclusive Bundesliga and 2. Bundesliga pay-TV rights • All 612 matches per season • All platforms • Adding IPTV and mobile to the existing rights on satellite, cable and web • 4 years from 2013/14 to 2016/17

3 Financial results

4 4 Gross additions up

(in '000)

The Tourist © CPT Holdings, Inc. All Rights Reserved. 5 Strong customer growth

Total subscribers (in `000)

Net additions (in `000)

Die Muppets © The Muppets Studio, LLC. All rights reserved. 6 Churn down

12 month rolling churn rate (in %)

Q1 quarterly annualised churn rate (in %)

Brautalarm © 2011 Universal Studios. All Rights Reserved. 7 Revenues up 18%

(in €m)

8 EBITDA

(in €m)

• Including €11m phasing impact from brought-forward football match days

9 ARPU

(In €, monthly)

Die Abenteuer von Tim und Struppi – Das Geheimnis der Einhorn © 2011 Sony Pictures Releasing GmbH 10 Sky+ Over half a million customers

Sky+ customers at end of period (in '000) Sky+ penetration rate (in %)

11 Sky Premium HD Breaking through 1 million

HD Welt Customers

Premium HD subscribers at end of period (in '000)

Premium HD penetration rate (in %)

Pirates of the Caribbean – Fremde Gezeiten © 2011 Disney Enterprises, INC. All Rights Reserved 12 Germany’s leading OTT pay-TV platform

Viewer sessions (in m)

Xbox

iPhone/iPod

iPad

Web

13 OUTLOOK

14 Potential has always been there (and is growing) …

Total and HD households TV viewing time Germany (Germany and Austria) (in minutes per day)

Number of TV households (in million)* Number of HDTV households (in million)*

• Source: IHS Screen Digest January 2012. 15 And is delivering strong revenue growth

Subscribers by ARPU

Marmaduke ©2010 Twentieth Century Fox Film Corporation. All rights reserved. 16 What’s changed? Great content = more appeal

Sky viewing net reach Audience shares by package (in m) (14-39 years, in m)

Sport / Bundesliga Film Sky Welt

Für immer Shrek ©2012 DreamWorks Animation LLC. All Rights Reserved. 18 Sky Atlantic HD

• All new HBO productions exclusive • Best series from the most critically acclaimed producers • On all platform and all technologies • Linear and on-demand • For Sky Film HD customers • Launched on 23 May

19 Sky Atlantic HD

PREMIERES ON-DEMAND Monday, June 25 SkyGo and Sky Anytime

20 Sky Atlantic HD

The Harald Schmidt Show Tuesday, September 4 Also on Sky Hits

21 Sky Go Great new features

• Next update adding great new features • Sky Atlantic HD • Blockbuster Films on iPhone and iPod Touch • Enhanced interactive and social elements • All launched in May 2012

22 Enhancing Sky+

• Remote-record capability

• 2 TB hard disk option

• Doubling penetration in 2012

23 Sky Anytime Extending the service

• Additional content • Series • Documentaries • Children’s programming • Great success with customers

24 Better service = higher satisfaction and recommendation

Satisfaction (in %) Recommendation (in %)

Overall satisfaction Willingness to recommend Program satisfaction New subs from recommendation

25 Q & A