Recent Events • The Bundesliga deal • New deals with Unitymedia & Kabel BW • Launch of Sky Atlantic HD • The Harald Schmidt Show • New series deal with ZDF (inc on- demand) • Sony output deal to end 2016 • More HD channels: TNT Serie & Sport 1+ 2 Bundesliga rights renewed All games, all goals • Extended live and exclusive Bundesliga and 2. Bundesliga pay-TV rights • All 612 matches per season • All platforms • Adding IPTV and mobile to the existing rights on satellite, cable and web • 4 years from 2013/14 to 2016/17 3 Financial results 4 4 Gross additions up (in '000) The Tourist © CPT Holdings, Inc. All Rights Reserved. 5 Strong customer growth Total subscribers (in `000) Net additions (in `000) Die Muppets © The Muppets Studio, LLC. All rights reserved. 6 Churn down 12 month rolling churn rate (in %) Q1 quarterly annualised churn rate (in %) Brautalarm © 2011 Universal Studios. All Rights Reserved. 7 Revenues up 18% (in €m) 8 EBITDA (in €m) • Including €11m phasing impact from brought-forward football match days 9 ARPU (In €, monthly) Die Abenteuer von Tim und Struppi – Das Geheimnis der Einhorn © 2011 Sony Pictures Releasing GmbH 10 Sky+ Over half a million customers Sky+ customers at end of period (in '000) Sky+ penetration rate (in %) 11 Sky Premium HD Breaking through 1 million HD Welt Customers Premium HD subscribers at end of period (in '000) Premium HD penetration rate (in %) Pirates of the Caribbean – Fremde Gezeiten © 2011 Disney Enterprises, INC. All Rights Reserved 12 Sky Go Germany’s leading OTT pay-TV platform Viewer sessions (in m) Xbox iPhone/iPod iPad Web 13 OUTLOOK 14 Potential has always been there (and is growing) … Total and HD households TV viewing time Germany (Germany and Austria) (in minutes per day) Number of TV households (in million)* Number of HDTV households (in million)* • Source: IHS Screen Digest January 2012. 15 And is delivering strong revenue growth Subscribers by ARPU Marmaduke ©2010 Twentieth Century Fox Film Corporation. All rights reserved. 16 What’s changed? Great content = more appeal Sky viewing net reach Audience shares by package (in m) (14-39 years, in m) Sport / Bundesliga Film Sky Welt Für immer Shrek ©2012 DreamWorks Animation LLC. All Rights Reserved. 18 Sky Atlantic HD • All new HBO productions exclusive • Best series from the most critically acclaimed producers • On all platform and all technologies • Linear and on-demand • For Sky Film HD customers • Launched on 23 May 19 Sky Atlantic HD PREMIERES ON-DEMAND Monday, June 25 SkyGo and Sky Anytime 20 Sky Atlantic HD The Harald Schmidt Show Tuesday, September 4 Also on Sky Hits 21 Sky Go Great new features • Next update adding great new features • Sky Atlantic HD • Blockbuster Films on iPhone and iPod Touch • Enhanced interactive and social elements • All launched in May 2012 22 Enhancing Sky+ • Remote-record capability • 2 TB hard disk option • Doubling penetration in 2012 23 Sky Anytime Extending the service • Additional content • Series • Documentaries • Children’s programming • Great success with customers 24 Better service = higher satisfaction and recommendation Satisfaction (in %) Recommendation (in %) Overall satisfaction Willingness to recommend Program satisfaction New subs from recommendation 25 Q & A.