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SOCIAL SCIENCES POSTGRADUATE INTERNATIONAL SEMINAR (SSPIS) 2017 28 November 2017 sains@usm, Bukit Jambul, Penang, Malaysia Editors: Nadhrah A Kadir Abdul Rais Abdul Latiff Azmil Mohd Tayeb Intan Nooraini Haji Zainol Maslina Mohammed Shaed Law Chee Hong Paramjit Singh Jamir Singh Radin Firdaus Radin Badaruddin Siti Rahyla Rahmat Disclaimer The views and recommendations expressed by the authors are entirely their own and do not necessarily reflect the views of the editors, the school or the university. While every attempt has been made to ensure consistency of the format and the layout of the proceedings, the editors are not responsible for the content of the papers appearing in the proceedings. Perpustakaan Negara Malaysia Cataloguing-in-Publication Data Social Sciences Postgraduate International Seminar, 2017/ Editors Nadhrah A Kadir, Abdul Rais Abdul Latiff, Azmil Mohd Tayeb, Intan Nooraini Haji Zainol, Maslina Mohammed Shaed, Law Chee Hong, Paramjit Singh Jamir Singh, Radin Firdaus Radin Badaruddin, Siti Rahyla Rahmat ISBN 978-967-11473-8-2 1. Anthropology & Sociology 2. Arts & Humanities 3. Communication and Mass Media & Education 4. Development, Planning & Management 5. Economics 6. Housing, Building & Planning 6. Languages 7. Political Science 8. Psychology 9. Social Work I. Nadhrah A Kadir. II. Abdul Rais Abdul Latiff. III. Azmil Mohd Tayeb. IV. Intan Nooraini Haji Zainol. V. Maslina Mohammed Shaed. VI. Law Chee Hong. VII. Paramjit Singh Jamir Singh. VIII. Radin Firdaus Radin Badaruddin. IX.. Siti Rahyla Rahmat. All rights reserved. © 2017 School of Social Sciences, USM ii TABLE OF CONTENTS No. Title of papers Page ANTHROPOLOGY & SOCIOLOGY 1. New Look, New Identity: Re-Inventing Muslim Women through Fashion 9 Sharifah Khatreena Nuraniah Syed Faizuddin Putra Jamalullail 2. The Awareness and Practice of Essential Oil among Malaysians: Preliminary 16 Findings Munirah Mazlan & Nurazzura Mohamad Diah 3. Bride Wealth in Marriage: The Case of Uang Panai In South Sulawesi, Indonesia 23 Nurmiati & Nurazzura Mohamad Diah COMMUNICATION AND MASS MEDIA & EDUCATION 4. Internationalization of Higher Education: The Pros and Cons 30 Akintola Ismaila Akinbode, Said Rashid Ali & Adam Adesina Muhammad Lawal DEVELOPMENT, PLANNING & MANAGEMENT 5. Developing a Technology Implementation Framework from the Perspective of 35 Sustainability Sharifah Akmam Syed Zakaria & Nur Soleha Abdul Rahim 6. Determinants of Awareness to Invest in Shariah-based Private Retirement 44 Scheme (PRS): The Case of Public University Students in Malaysia Solehah Yahaya & Haslindar Ibrahim 7. Goodness of the Data: A Study of Board’s Intellectual Capital, Board 52 Effectiveness and Corporate Performance in an Emerging Market Seyed Taghi Pardis, Saudah Sofian, Dewi Fariha Abdulla, Akbar Alem-Tabriz 8. The Mediating Role of Incumbent System Habit in the Relationship Between 62 Customer Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia Septa Akbar Aulia, Zuraidah Sulaiman & Muhamad Syakir Shukor 4 9. A Meta Analytic Review of Factors of Stress Affecting the Academic 72 Performance among the University Students Nur Sorfina Binti Lawrence, Siti Zunika Binti Aduka, Zalina Binti Mohd. Desa 10. Reevaluating Successful Franchisees Characteristics 78 Zalena Mohd & Zahira Mohd Ishan 11. The Relationship between Big-Five Personality Traits and Academic 87 Achievement of Bachelor Students: A Review Khairul Azhar Hasbi, Sheril Amira Jaffry & Arenawati Sehat Haji Omar 12. Performance Audit and the New Public Management (NPM) Reforms: 92 Addressing the Public Sector Inefficiency in Nigeria Abdulkadir Abubakar, Siti Zabedah Saidin & Aidi Ahmi 13. Motivational Factors on Knowledge-Sharing Behaviour Among Staff at 99 Sarawak State Library Nur Azmira Mohd Noor, Nurul Nadirah Mohd Zuhana & Arenawati Sehat Haji Omar POLITICAL SCIENCE 14. The Extent of Social Media Measurement Practices in Business: The 106 Perspective of Southern Malaysian SME Noraniza Binti Md Jani, Mohd Hafiz Bin Zakaria, Zulisman BinMaksom, Md. Shariff Bin M. Haniff 15. Social, Economic and Political Implications of Nuclear Power Plant in 115 Bangladesh Ridoan Karim, Md. Ershadul Karim, Abu Bakar Munir, MD Shah Newaz 16. Joining Parti Amanah Negara (Amanah) and Leaving Parti Islam seMalaysia 122 (PAS): The Case Study of Amanah Party Activists in Terengganu Wan Rohila Ganti W.A. Ghapar, Che Hamdan C.M. Razali HERITAGE/ARCHEOLOGY 17. Presenting the Archaeological Evidence in Aceh: International Trade 133 Perspective Amir Husni, Said Achmad Kabiru Rafiie, Husaini Ibrahim & Mokhtar Saidin 5 PSYCHOLOGY 18. Relationship between Psychological Well-Being and Quality of Life Among 142 Teachers in Kuala Terengganu Nor Af’idah Rameli, Azmi Hassan & Abdul Manan Mohamad 19. The Conceptualization and Operationalization of Cultural Tolerance: Adopting 151 Positive Psychology Perspective Mitshel Lino, Intan H.M. Hashim & Ricky Ricardo HOUSING, BUILDING & PLANNING 20. Root Cause Analysis of Encumbrances Faced by Indigenous Building 159 Contractors During Bidding in Nigeria Andrew Ebekozien, Angeline Ngozika Chibuike Nwaole, & Aginah Lawrence Ibeabuchi 21. The Transformation of Affordable Housing Provision Policy in Johor 167 Norshafadila Ngadiman & Khadijah Husin ECONOMICS 22. Mitigating Poverty Through Islamic Ideals of Administration in Nigeria: A 176 Paradigm Shift Yusuf Kasim, Ahmad Zubir Ibrahim, Badariahbinti Haji Din 6 PREFACE The Social Sciences Postgraduate International Seminar (SSPIS) was held on 28th to 29th November 2017 at sains@usm, Penang, Malaysia. Like the past seminars, SSPIS 2017 focused on three main disciplines of pure arts, applied arts and applied sciences. Social Sciences is not a stand-alone discipline but trans-disciplinary, encompassing several fields including anthropology, sociology, social work, development, planning and management, economics, political science, psychology, education, language, humanities, communication, mass media and housing, building and planning. The trans-disciplinary nature of social sciences allows for the weaving of new knowledge, and at the same time, allows researchers to move beyond known boundaries, associety’s problems are far too complex and cannot be solved only within the domain of one discipline. Hence, SSPIS is the right platform for all participants to share knowledge, findings, and ideas across many different fields. The SSPIS 2017 attracted a total of 110 research papers from various institutions and organizations from around the world. All the full papers were subjected to double-blind peer reviews. Out of 110 research papers, only 22 papers were selected to be included in the Proceedings of Social Sciences Postgraduate International Seminar that will be submitted to Thomson Reuters for the Conference Proceedings Citation Index. We would like to take this opportunity to convey our appreciation to all authors and participants for their contribution and support. We would also like to thank all paper reviewers for their invaluable input and constructive comments in reviewing the papers. Finally, we would like to extend our deepest gratitude to the staff and post graduate students of School of Social Sciences, USM for having supported and successfully organized the SSPIS2017. Thank you Nadhrah A Kadir Abdul Rais Abdul Latiff Azmil Mohd Tayeb Intan Nooraini Haji Zainol Maslina Mohammed Shaed Law Chee Hong Paramjit Singh Jamir Singh Radin Firdaus Radin Badaruddin Siti Rahyla Rahmat Editors Proceedings of Social Sciences Postgraduate International Seminar (SSPIS) December 2017 7 EDITORIAL BOARD Editors Nadhrah A Kadir Abdul Rais Abdul Latiff Azmil Mohd Tayeb Intan Nooraini Haji Zainol Maslina Mohammed Shaed Law Chee Hong Paramjit Singh Jamir Singh Radin Firdaus Radin Badaruddin Siti Rahyla Rahmat 8 New Look, New Identity: Re-Inventing Muslim Women Through Fashion Sharifah Khatreena Nuraniah Syed Faizuddin Putra Jamalullail & Nurazzura Mohamad Diah Department of Sociology and Anthropology, KIRKHS International Islamic University Malaysia Email: [email protected] Abstract Malaysia is a multi-ethnic country that admires traditions including its traditional costumes. Muslims living in Malaysia are encouraged to incorporate the Malay traditional wear in schools and offices, especially those under the government sector. However, globalization has resulted in many contesting ideas about what is right to wear and what garments are unacceptable. Through rapid development of the Islamic fashion industry and from its designers to modelling agencies, fashion revolution has empowered women in ways of projecting their personal identities with various choices of fashion available. While being influenced highly by the global consumer culture, understanding of Islam and its beliefs on “covering” has created new interpretations that reject traditional perceptions of women’s subjugation and submissiveness. Thus, the objective of this paper is to identify how Muslimwomen reinvent their identities through fashion within spaces. Secondary materials that emphasize on fashion issues and their effects on identity among Muslim women are studied. This paper reveals that clothing becomes specifically regulated and scrutinized within spaces. The understanding of covering is becoming more individualistic, personalized and accustomed to one’s own identity formation. Nevertheless, tensions in rising consumer desires in participating within the global fashion movements of the West become activated as one’s obedience to stay loyal to the local culture and it perseverance
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