Textuality As a Discourse Strategy: Mass Culture in Printed Ads
Zlín Proceedings in Humanities Volume 3 Zlín Proceedings in Humanities This series includes volumes of proceedings from conferences and workshops inthe humanities that took place at Tomas Bata University in Zlín, Czech Republic. 1. Theories in Practice: The First International Conference on English and American Studies (September 9, 2009) 2. Theories and Practice: The Second International Conference on English and American Studies (September 7–8, 2010) 3. Theories and Practices: The Third International Conference on Anglophone Studies (September 7–8, 2011) Theories and Practices Proceedings of the Third International Conference on Anglophone Studies September 7–8, 2011 Tomas Bata University in Zlín, Czech Republic Edited by Roman Trušník Katarína Nemčoková Gregory Jason Bell Univerzita Tomáše Bati ve Zlíně 2012 The publication costs of this volume were partly covered by the Zlín Region. Organizing Committee: Anežka Lengálová (chair) Gregory Jason Bell Dean Ronald Catchpole Hana Čechová Vladimíra Fonfárová Dagmar Machová Katarína Nemčoková Roman Trušník Reviewers: Ema Jelínková Ludmila Veselovská First Edition Arrangement copyright © Roman Trušník, Katarína Nemčoková, Gregory Jason Bell, 2012 Editors’ Note copyright © Roman Trušník, Katarína Nemčoková, Gregory Jason Bell, 2012 Papers copyright © Gregory Jason Bell, Šárka Bubíková, Miroslav Černý, Eva Čoupková, Lenka Drábková, Joseph Emonds, Jiří Flajšar, Pavlína Flajšarová, Vladimíra Fonfárová, Jana Javorčíková, Šárka Ježková, Jana Kozubíková Šandová, Ela Krejčová, Naděžda Kudrnáčová, Ivan Lacko, Dagmar Machová, Kateřina Nečasová, Katarína Nemčoková, Vojtěch Novák, Małgorzata Paprota, Jozef Pecina, Vladislav Smolka, Junichi Toyota, Roman Trušník, Ludmila Urbanová, Zuzana Urbanová, Ludmila Veselovská, Radek Vogel, Michaela Weiss, Bartosz Wójcik, Gabriela Zapletalová, 2012 All rights revert to the authors upon publication. Published by Tomas Bata University in Zlín, Czech Republic ISBN 978-80-7454-191-9 Table of Contents Editors’ Note .
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