Seidman College of Business, Grand Rapids, Michigan 50th Anniversary Edition 2011 Dean’s Advisory Board
H. James Williams David Hoogendoorn Dean Ernst & Young, LLP Dwane Baumgardner J. C. Huizenga Retired, Donnelly Corporation Westwater Group Jeffrey T. Bennett Dorothy A. Johnson Otterbase Technical Services Ahlburg Company Carole D. Bos Fred P. Keller Bos & Glazier, P.L.C. Cascade Engineering John H. Bultema, III Robert L. (Buzz) Kersman Fifth Third Bank West Michigan Retired, Lorin Industries John C. Canepa Mark P. Olesnavage Crowe Horwath LLP Hopen L. S. Ventures Edward J. Clark David Reglin American Seating Company Independent Bank Brian Cloyd Sharron J. Reynolds Steelcase, Inc. Retired, The Huntington National Bank John L. DeMaria Mary Ellen Rodgers Quoin, Inc. Deloitte & Touche LLP Harvey N. Gainey John G. Russell Gainey Realty & Investment Consumers Energy Corporation Nancy Skinner Robert Grooters Varnum Consulting R.G. Companies Gary L. Tilkin George Hamilton GFT Forex The Dow Chemical Company Stephen A. Van Andel Doyle A. Hayes Amway dHayesGroup Curt Wells Thomas W. Hiller The Huntington National Bank BDO Seidman, LLP Michael G. Wooldridge Kevin Holloway Varnum, Riddering, Schmidt Monsanto Company & Howlett LLP
From the Dean
s the University and this West Michigan Community and aspirations of what promises to be an exciting and pause to observe the 50th Anniversary of Grand Valley productive future for the Seidman College of Business. AState University’s existence, we, here in the Seidman Even pre-dating its formal establishment, the College College of Business, take special cognizance of the College’s has remained on the cutting edge of academic programs and role in the establishment, development, and evolution of this pedagogies, including the emotional, virtual, and physical great University. Indeed, in this special 50th Anniversary approaches and mechanisms for maximizing educational Edition, the Seidman Update strives to capture and share achievements. This fundamental instinct prompted two some of the rich history and tradition that lies at the very tremendously exciting current projects, with significant heart-and-soul of Grand Valley State University and the implications for the future: the construction of the new L. Seidman College of Business. As in the case of Grand Valley William Seidman Center to house the Seidman College of State University the “Seidman College of Business story” is Business and the unique, new Full-Time Integrated MBA one of the vision, commitment, discipline, struggles, and (FIMBA) Program. Read about them, both, in this 50th triumphs of individuals, aspiring to enhance and maximize Anniversary Edition of the Seidman Update. their lives and talents — and those around them — by building Of course, “Laker Nation,” this West Michigan a business-educational community to support this broader Community, and Grand Valley’s ever-expanding footprint West Michigan Community. of impact and influence have been, and will continue to First, and foremost, this 50th Anniversary Edition is a be, prime facilitators of Seidman’s excellence in business tribute to those who came before us, those who paved the education. Therefore, I invite each of you to join us in our way and established the foundation of excellence upon which celebration. Come with us, as we reflect on the past with we have continued to build. It is also a celebration of the reverence, celebrate the present with humility, and look to the current state of affairs and accomplishments that represent future with inspired hope and anticipation! a continuation of the legacy and traditions that sustain and inspire faculty, staff, and students on a day-to-day basis. — H. James Williams Finally, and, perhaps, most important, this 50th Anniversary Dean, Seidman College of Business Edition attempts to capture some of the more concrete plans
2 SEIDMAN UPDATE • 50th Anniversary Edition 2011 S DeIDMAN irectory
Dean’s Office 616-331-7100 Table of Contents Graduate Business Programs 4 Seidman’s History is Celebrated 616-331-7400 www.gvsu.edu/business 6 Faculty Pioneers 10 Seidman Faculty Retire Undergraduate Student Services 616-331-7500 11 Seidman Photo Collage www.gvsu.edu/business 12 The Centers of Our World Small Business & Technology Development Center 616-331-7370 Seidman Past Seidman www.misbtdc.org/region7
Center for Entrepreneurship & Innovation 616-331-7582 www.gvsu.edu/business
Center for Business Ethics 14 Dean’s Advisory Board Member Profile: Mark Olesnavage 616-331-3612 16 TAKING THE LEAD: Student Leaders Create Business Orientation www.gvsu.edu/business 17 Students Retreat in Montana Family Owned Business Institute 18 New York Times’ Andrew Ross Sorkin Shares Insights With Students 616-331-7200 www.gvsu.edu/fobi 19 Project “COOL” Heats Up High School Internship Program 20 Seidman Alumni Association Breakfast Featuring Tim Selgo Van Andel Global Trade Center 616-331-6811 21 Health Care Reform: What it Means to Spectrum Health and Grand Rapids www.vagtc.org 22 Alumni Notes 23 New to Seidman 2010–11 Seidman Update is a semiannual publication of Grand Valley State University’s Seidman College of Business, Grand Rapids, Michigan. Seidman Present Seidman
Seidman College offers the Bachelor of Business Administration (BBA), Bachelor of Science (BS) or Bachelor of Arts (BA) in Economics, Master of Business Administration (MBA), Master of Science in Accounting (MSA), and Master of Science 24 An Accelerated Path to Leadership: The Seidman Full-Time MBA in Taxation (MST) degrees. The college is fully accredited by AACSB International. 26 A Futuristic Internship in Lebanon via ooVoo 27 The Future L. William Seidman Center Project Coordinator: Vonnie Herrera Editors: Vonnie Herrera, Claudia Bajema 28 Seidman College of Business Announces a New Home Special contributors: Michele Coffill, 30 Finance Faculty ROCK! Diane Dykstra, Anton Josephson 31 Seidman Student Leadership Development Program Update Faculty Advisor: Paul Lane, Ph.D. Graphic Design & Production: Ruth Oldenburg, Rainstick Studio © 2011 Grand Valley State University, Seidman College of Business Seidman Future Seidman
On the cover: architectural rendering of the new L. William Seidman Center
Find us on Facebook To view current and previous issues of the Seidman Update www.facebook.com/gvsu.seidman online, visit www.gvsu.edu/business/seidman-update
www.gvsu.edu/business 3 his endeavor. his for support community show to money private in million $1 raise can Seidman if college sponsor to legislature from offer Conditional legislature. Michigan to college a for idea presents Seidman William L. 4
Seidman Past He was one of the first six faculty faculty six first the of one was He education. undergraduate arts, liberal provide to founded was College the that concerns Valley,amidst Grand at courses business of introduction the to key was DeVries G. Marvin education. business for foundation the place in put who person the and Business of College Seidman the of A
1957
SEIDMAN UPDATE • 50th Anniversary Edition 2011 Edition Anniversary 50th UPDATE• SEIDMAN we also reflect on the formation formation the on reflect also we Anniversary, 50th its celebrates University State Valley Grand s Seidman’s Celebrated History is 1958 organizations. community and labor, business, including donors of group diverse a from support with goal fundraising private achieves Seidman 1959 College. State Valley Grand of funding and charter the authorizes legislature Michigan consolidated. consolidated. were programs business graduate and undergraduate 1979the In 1988. until 1973 from Dean as serve would DeVries Marv where 1973, in created was Business of College Graduate Seidman the generosity, and efforts continuing Seidman’s Bill Through 1960. in College the create to efforts fundraising successful Seidman’s William L. following College State Valley Grand new the in serve to appointed members 1961– year fiscal for funding operations Valley Grand for $150,000 providing act appropriations education higher signs Swainson Governor 1960
6 2. 1961 of Business. of College Graduate Seidman the of Dean future DeVries, Marv Dr. including hired, are faculty six first The College. State Valley Grand of president first appointed Michigan, of University at geology of professor Zumberge, H. James Dr. 1962
www.gvsu.edu/business/devries at found be can It October. 2010 Week in Homecoming during reception special a at unveiled was Reflection. Personal A Years, Formative The University, State Valley entitled College Seidman the on perspective historical a write to agreed DeVries” “Dean 2007,former in Williams James D uring a meeting with Dean H. H. Dean with meeting a uring Hall, completed Hall, Superior Lake and Hall Michigan Lake Group, Lakes Great in buildings First Business Education at Grand Grand at Education Business 1963 .
Great Lakes Group. Lakes Great the complex, academic first completes Hall Huron Lake groups. student for offices and room recreation bookstore, center, student as opens Foundation, Seidman Erler Thomas the for named House, Seidman
The booklet booklet The 1964 . 1965 1966 1967 1968 1969 1970 1971 1972 1973
Seidman Past 5 1973
Donald J. Klein (Acc) and John O. Bornhofen (Fin) appointed faculty members. Through a generous gift provided by the Seidman Family Foundation, the Seidman F.E. Graduate College of Business is formed. 1972 Left to Right: to Right: Left Lindquist, Stan Dr. IsHak, Samir Dr. Wilhelm Dr. and Seeger, Mary Seeger Dr. The Seegers were GVSU faculty pioneers who retired in 2005 www.gvsu.edu/business
1971 Earl Harper joins the School of Business as assistant professor and associate director of the business internship program. Above and on facing page: Seidman’s and on facing page: Seidman’s Above first Marvin G. DeVries, and Dean, Williams Dean, H. James current 1970 School of Business and Economics established. Arend D. Lubbers succeeds James H. Zumberge as President State College. of Grand Valley 1969 The Economics and Business Department includes 2 full time and 5 adjunct faculty, and offers 16 courses to students. 1968 1967 First Grand Valley graduation. Class of 138 seniors includes 86 members of Pioneer Class. Constitution of new Alumni Association accepted by Board of Control. Former GVSU Former “Dean” DeVries “Dean” President Arend President D. (Don) Lubbers 1966 shares a laugh with
Grand Valley State College course catalog includes “business administration” option for the first time. Grand Valley accredited by Michigan Commission on College Accreditation.
1965 1964 1963 1962 1961 1960 1959 1958 1957 Faculty Pioneers Seidman’s five most senior faculty responded to specific questions as they reflected on their experiences at Grand Valley State University.
Why did you join such a new college, and what were the biggest challenges you faced as a new faculty member? What did you think the future held for Grand Valley when you were hired and did we attain it? Where do you see education moving in the future? Seidman Past Seidman Samir IsHak, Professor of Management, 1968 After being granted a Fulbright Senior joined Grand Valley State College after an interview Research Scholar with then President James Zumberge. I joined for the appointment which I spent in England, Egypt, and Sweden, Ichallenge of introducing new areas of study, such as a reorganization of the university led to my reassignment to Public Administration, Middle East governments and politics, the then School of Business and Administration under Dean political and economic development and related courses. Marvin DeVries, who was one of the most congenial and The personalities of the leaders, their style in dealing with effective leaders we have had. At that time I, along with Dr. faculty, and respect they gave were also Jitendra Mishra, introduced International Business and other part of my decision. I was encouraged by courses to the school. the opportunity to introduce new ideas and The future for the University is very bright. The approaches to teaching. professional programs introduced have proved very successful, In the beginning, there was a and employers fully embrace the finished product. This has conviction that Grand Valley was a liberal encouraged further growth and development. Even when arts college and professional programs budgets were reduced in the 1970s, the professional programs that I was trying to introduce, such as helped support the liberal arts courses. Public Administration, Criminal Justice, I see that GVSU will continue to grow due to the Legal Administration, and Urban Affairs momentum and expansion in the area, but at a much- were not necessarily welcomed. This reduced rate due to severe competition in education among effort culminated in establishing the first the universities and community colleges. I believe that professional school under the title School the professional schools, especially the Seidman College of Public Service after its namesake at of Business, will need to carefully manage its use of part- Harvard University. It included five professional programs time faculty in order to ensure that the highest standards of in Public Administration, Criminal Justice, Police Academy, teaching are upheld. Increased emphasis on faculty research Urban Affairs, and Legal Administration. I was appointed and publishing, along with accreditation requirements that are the first Director. Each of these is now a school, and all are bureaucratic by nature, can be challenging to our strongest flourishing. However, there were tremendous challenges. In comparative advantage, namely teaching. In order to prepare for the same year, Dr. Marvin DeVries and Dr. Marsha Boyles the future, the Seidman College will need to realistically assess introduced the School of Business and Economics and School its strengths and limitations and ensure that they are aligned of Health Sciences, respectively. with the primary mission of teaching.
The School of Business, part of the College of Arts and Sciences and directed by Stanton Lindquist, was merged with the Seidman Graduate College of Business to form The first MBA graduating class from the the F.E. Seidman College of Business and Administration. Seidman Graduate College of Business Dr. Marv DeVries (left) is reappointed Dean of the new graduates its first five students. unit. There are now 17 tenure-track faculty in the SCB.
1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
First Enrichment Dinner, a biennial Eight tenure track faculty comprise the Thomas Jefferson College closes with event sponsored by Grand Valley Seidman Graduate College of Business. ceremony at north entrance to Lake Huron Hall. College Foundation, honors A Master of Science in Taxation (MST) Commemorative plaque placed with college founders L. William Seidman, David program introduced. Washington Campus motto: “This institution will be based on the Dutcher, and first President James program implemented by L. William Seidman. illimitable freedom of the human mind.” H. Zumberge.
6 SEIDMAN UPDATE • 50th Anniversary Edition 2011 Stanton Lindquist, Professor of Accounting, 1974 Jitendra Mishra, Professor of Management, 1972
fter I interviewed was first drawn to the vision shared by Dr. Marvin SeidmanPast at Oregon State and DeVries and what he saw for the future of the school. A UC-Davis, the Grand INext, I was drawn to the opportunity to help build and Valley Provost at the time shape a new school and develop a professional program. talked me into coming to Through my report on the “Philosophy and Design of Allendale to check out the Undergraduate Business Programs” in 1972, I was able to school. Grand Valley was substantially contribute to the formation of a new business appealing because I saw an curriculum at the college. opportunity to help create When I joined the college, one of the first challenges something new and exciting. was establishing a new professional business curriculum. I gave up full tenure at the The idea of professional business classes focused on school where I was teaching subjects such as marketing, accounting, and management in order to join Grand Valley. was relatively new to the college. In addition, there were I knew it had a good chance to succeed. The faculty and no other supporting organizations leadership drawn to the new college brought with them a or programs focusing on the needs lot of energy and creativity. Many came from top schools on of business students, such as career the east coast. The environment at the time was very much placement services, business student like that of a start-up venture. organizations, internships, or lecture One of the biggest challenges series. One of the challenges I was establishing a new undertook was to lead the effort to professional business curriculum. get those programs and organizations In the early 70s, Grand Valley established at the college. was very focused on liberal I saw a great future when I joined. arts. It was a fun period of It was not always easy, though. At one experimentation and advancing time in the 70s the state even talked new programs. about shutting down some colleges, including Grand Valley. For many, an undergraduate Through the vision of several leaders, and the development education is one of only a few of professional business programs, options left in today’s economy. Grand Valley overcame those That means education is challenges. The professional vital. Grand Valley and the programs are thriving now. Seidman College of Business Grand Valley and the Seidman will need to remain vigilant College of Business have a bright to ensure the quality of the future. I believe Grand Valley will graduates is up to the highest have a doctoral business program standards. This is especially before too long. Competition from true in light of competition area schools will also increase. from other regional schools. With so many schools turning Grand Valley can set itself apart by out graduates, Grand Valley must ensure that the students looking to international programs, graduating are known for quality by potential employers. including internships abroad.
After a university-wide restructuring in 1983, the Seidman College was re-named the Seidman School of Business, offering the Bachelor of The Seidman School Business Administration (BBA), Bachelor of Science (BS) or Bachelor of Arts moves some of its (BA) in Economics, Master of Business Administration (MBA), and Master of operations to the Science in Taxation (MST) degrees. The Seidman School celebrates its tenth new $28 million anniversary, and is ranked among the top ten schools nationally on the pass Eberhard Center. rate of all parts on the Certified Public Accounting exam.
1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
The first foreign exchange program is initiated. Four professors from Grand Valley’s Silver Governor James Blanchard Poland spend the Anniversary Celebration. signs bill designating Grand semester interacting Valley State College as Grand with students and Valley State University. faculty.
www.gvsu.edu/business 7 8
Seidman Past 1990 academia. with community business the link help to created is Board Advisory Dean’s The
Seidman Dean. Seidman appointed Pitman A. Glenn
SEIDMAN UPDATE • 50th Anniversary Edition 2011 Edition Anniversary 50th UPDATE• SEIDMAN beginning of deer season.” “No, why do you ask?” The student replied, “Next week is the early November, “Will GVSU be closed next week?” I replied, being asked by one of my introductory economics students in 70s’ GVSU student expectations was also a challenge. I recall classes while completing my dissertation. Addressing early- Laker. a was I then By another. to led year more One year. another stay could I decided I that much so students Valley Grand with working enjoyed I and welcoming so been had folks Ph.D., but the completed had I here year first my of end the By market. job the into back go then and Ph.D. the complete to took it as long as coming decade the number of high school graduates will will graduates school high of number the decade coming worlds. of all best the achieved we have speaking, Educationally base. arts liberal on the program aprofessional build to opportunity the have desired, if and, education arts aliberal receive students GVSU base?” arts Today,all liberal Grand Valley’s sacrificing without introduced be programs professional “Can was, question The pressing programs. professional offering by West Michigan serve best could college the that realize to came but Ialso education, arts of aliberal supportive very Iwas Dame, at Notre economics in degree a B.A. earned Having programs. of professional introduction the to opposed were time at that members of faculty group asizable and college, arts aliberal as established It should was College become. Valley State Grand what B John Reifel, Professor of Economics and Associate Dean, 1971 FacultyPioneers I M P n the early 70s, faculty members were divided about divided were members 70s, faculty early n the opulation demographics dictate nationally that in the the in that nationally dictate demographics opulation y biggest challenge was to prepare lectures for new close. My initial intention was to stay at GVSU only only GVSU at stay to was intention initial My close. relatively job a wanted I University, State Michigan at dissertation my completed yet not had I ecause 1991 1992 1993 Seidman Dean. Seidman appointed Turner Emery 1994 recognized nationally. GVSU has a super future ahead! future super a has GVSU nationally. recognized be eventually will excellence academic for reputation GVSU’s place, in already programs quality great the With grow. will students school high graduating Michigan-born of pool the reversed, losses population and revived be can economy Michigan’s that extent To the future. economic Michigan’s to tied be will Michigan in graduates school high of number the run, long the In students. international additional attract to be may market domestic declining a in enrollments maintain to strategy possible Another enrollment. grow or maintain to instruction on-line more implement may GVSU But, students. their know to get professors where classes small-sized personal, in lies (andreputation) advantage comparative our that namely reason, good for area this in aggressively moved not has Valley Grand To date, instruction. their of component on-line the increasing are colleges of numbers growing Already, degrees. college complete or begin to adults older entice might that programs grow and/or competitive more be to need will grow or enrollments maintain to attempting colleges and decline Development Center. Development Business Small Michigan the of management assumes School Seidman instituted. series lecture breakfast and formed, Association Alumni Seidman 1995 campus expansion. campus downtown for funding private in million $15 raising of goal surpasses Campaign 2000 Design Grand 1996 accreditation. accounting separate a including programs, business Seidman all accredits Education Management for Association International The - International AACSB The 1997 1998 1999 2000 2001 2002 2003 2004 2005
Seidman Past 9
2005 The Seidman School is re-named the Seidman College of Business. H. James Williams appointed as Dean of the Seidman College of Business. Michigan Alternative and Renewable Energy Center dedicated in Muskegon, Grand Valley’s first LEED Gold certified building. 2004 www.gvsu.edu/business ■
2003 echnology will play a key role. When T I first joined, the faculty did not even have calculators. Now everyone has flat screen computers. willWe need to ensure we are always current with information technology resources in order to provide the cutting edge knowledge demanded of our students by the employer marketplace. the future future the have I time, that Since joined. I when held of one Perhaps however. changes, many seen first My students. significant the is most the several have we Now students. classseven had Grand courses. multiple for offered sections such in stronger alsonow are students Valley areaswritingascertainly analysis. This and the and population, student larger the reflects drawcriteria to set to Valley Grand of ability students. best the 2002 had no idea what what idea no had I in their entirety. I would would I entirety. their in business sample use often from received textbooks to order in vendors develop case studies and homework assignments. Students thought I was an expert on all of the subject matter when, in fact, I might have been only one chapter ahead of what they were studying, depending on the topic. 2001 Mark A.Mark Murray appointed State Valley President Grand of University. School Seidman the named was Business of Business Small Michigan new Development Center State Headquarters the SBA. by Accounting in Master Science of (MSA) introduced. program 2000 The Seidman School of Business moves into its new home at the DeVos Center, a new $50 million facility which also houses an international trade institute and other GVSU graduate programs. Richard M. DeVos Center, Steelcase Library, Beckering Family Carillon Tower dedicated as part of expansion of Grand Rapids campus, named in honor of Robert C. Pew, former chairman of Steelcase, Inc. 1999
ne of the big challenges was being the only finance only the being was challenges big the of ne
O joined Grand Valley in the fall of 1975 to teach finance. finance. teach to 1975 of fall the in Valley Grand joined the develop to opportunity the was time the at draw The by excited was I finance. in degree new a for curriculum
1998 I Gregg Dimkoff, Professor of Finance, 1975 Finance, of Professor Dimkoff, Gregg faculty member, and spread thin by so many activities. I had I activities. many so thin by spread and member, faculty point one At finance. to related issue every in current stay to management and banking,finance, teachinginsurance,was I developed be to materials course needed addition, In science.
the challenge, and also the freedom offered by teaching at at teaching by offered freedom the also and challenge, the there Allendale, in interview my During college. new a such thinking, remember I and ground the on snow of feet two was environment, physical the liked I this”. like I good. is “This Michigan. in being and David E. Mielke appointed Seidman Dean. Groundbreaking for Peter F. Secchia Hall, first Grand Rapids campus housing, dedicated in October 2000. 1997 1996 1995 1994 1993 1992 1991 1990 Seidman Faculty Retire The Seidman College of Business bids farewell to three long-standing faculty members. Seidman Past Seidman
Dr. Richard Hall served as a Dr. Ben Rudolph arrived at Dr. Jim Wolter transitioned into an dedicated faculty member of Grand Valley in 1973 as the sole academic marketing career at Grand the Management department marketing faculty member in Valley in 1981 following a year at the for 27 years. He will especially the School. While his mentors at University of Illinois and 15 years be remembered for his unique the University of Illinois thought with GE. He valued his new product service to College and University that Grand Valley was new and development research with Dr. Frank governance, often filling therefore unknown and risky, he Bacon (Michigan State University), vacancies in time-consuming is glad that he ignored their advice a natural extension of prior work committees that were avoided by and took the position. He was able as a developmental physicist at GE. others. He also played a major to design the original marketing Jim helped to successfully acquire role in developing the operations curriculum. Those who know Ben $8 million in grants to build the management emphasis, the will agree that he “never accepted University’s MAREC Center, which ERP Initiative, and the Supply the proposition that the ability to be he also helped design. He has Chain Management major at the entertaining and the maintenance shared his expertise in alternative Seidman College of Business. of serious intellectual vigor were energy, new product development, putatively mutually exclusive.” He and business planning with many has maintained extensive contacts companies, leading to numerous in the regional business community patent filings — the most recent from over the years often utilizing alums his MAREC laboratory in June 2010, as classroom speakers. following retirement.
With a generous May 13, L. William Seidman gift from local dies. As a tribute to Bill businessman, and Seidman, Rich DeVos, Groundbreaking of new former ambassador, co-founder of Amway, L. William Seidman Peter F. Secchia, the announces a major gift Building planned for Ambassador Peter for the construction of a Spring 2011. F. Secchia Lecture new home for the Seidman is established. College of Business.
2006 2007 2008 2009 2010 2011
Thomas J. Creation of the School of Accounting announced from the Haas appointed Departments of Taxation and Accounting. Expansion of Grand Valley State President George and Barbara Gordon Gallery in Richard M. DeVos University celebrates of Grand Center, housing selections from Grand Valley’s collection 50th anniversary year. Valley State of paintings by West Michigan painter Mathias J. Alten, is University. dedicated. Seidman College of Business is ranked one of top business schools in country by Princeton Review.
10 SEIDMAN UPDATE • 50th Anniversary Edition 2011 SeidmanPast
www.gvsu.edu/business 11 The Centers of our World
usiness Ethics Center (BEC) BIn 1997, Professor Barry Castro's investigation of West Michigan business history helped launch the Center to provide Seidman Past Seidman opportunities for dialogue among students, faculty, staff, and the West Michigan business community.
First Annual Featuring Kurt Eichenwald, well known Barry Castro investigative reporter for The New York Times and author of the best selling Business book on Enron, Conspiracy of Fools Ethics Lecture March 21, 2006
enter for Entrepreneurship & Innovation (CEI) Funded by an endowment Cfrom Richard and Helen DeVos in 1996, the Center was re-launched in 2010 with an expanded mission to support GVSU’s added strategic imperative for community outreach and economic development.
amily Owned Business Institute (FOBI) In 1999, the FSeidman College of Business and the Grand Rapids Area Chamber of Commerce raised $301,000 from a salute event to honor Jay Van Andel and Rich DeVos. This became the seed money for the Family Owned Business Institute, housed at the Pew Grand Rapids Campus.
12 SEIDMAN UPDATE • 50th Anniversary Edition 2011 SBTDC’s 10 Year Statewide Impact The Centers of our World Businesses served: 129,957
Jobs created and retained: 49,268
Capital raised: $1.6 Billion
ichigan Small Business & Technology MDevelopment Center (MI-SBTDC) serves small businesses statewide through counseling, training and market research assistance. In 2001 GVSU became the State HQ for the Michigan SBDC Network, where it had housed the West Michigan Regional Office since 1995. In 2003 the NON-PROFIT ORG US POSTAGE SBDC network was awarded the “T” TechnologySeidman College of Business PAID Fifth Floor, DeVos Center designation, second in the country. The SBTDC401 Fulton Street West GRAND VALLEY West Michigan Regional Center is also located Grand Rapids, Michigan 49504-6431 STATE UNIVERSITY at GVSU. CHANGE SERVICE REQUESTED
Van Andel Global Trade Center Celebrates 10 Years
Over the past 10 years VAGTC Named after Jay Van Andel, co-founder of Amway • Assisted Over 11,500 Individuals and a pioneer of international business, the • Received $521,000 of Federal Grants from Seidman College of Business Van Andel Global Department of Education Trade Center (VAGTC) was established as a facility • Presented 250 International Training Events dedicated to advancing international trade and • Was supported by 128 VAGTC Members supporting Michigan businesses as they prepare to enter and prosper within international business. 1999 Van Andel Global Trade Center founded 1999 Became Kent-Ottawa-Muskegon Foreign Trade Zone an Andel Global Trade Grantee Administrator VCenter (VAGTC) In 1999 2000 Awarded First Federal Grant Jay Van Andel, co-founder 2003 Awarded Second Federal Grant of Amway Corporation, 2005 Founded West Michigan Trade Compliance Council 2005 Awarded “World Trader of the Year” recognized that the GVSU’s 2005 Became City/State Partner, Export/Import Bank of US DeVos Center would be a 2005 Established Global Career Center focal point for international 2006 Created ChinaLink Service business education and saw 2006 Awarded Third Federal Grant “Access China/India” the opportunity to provide 2007 Led India Trade Mission local businesses with access 2008 Led China Trade Mission to valuable international 2009 Supported by over 160 active members resources that required during www.vagtc.org the early years of developing his business. Stimulating Business Across the Globe
www.gvsu.edu/business 13 Dean’s Advisory Board Member Profile
ark Olesnavage has led Hopen L. S. Ventures (Hopen), a MGrand Rapids based venture capital fund, since 2006. A veteran of the pharmaceutical and nutraceutical industries, he has led business divisions in the United States and international markets. He spent 24 years with Perrigo Company, where he held various senior management positions, including Executive Vice President and General Manager. During his tenure, Mark was very involved in many key acquisitions and saw the company’s sales grow from $70 million to $1.3 billion (in 2005). He currently serves as Chairperson of the Seidman Dean’s Advisory Board. He earned both his B.B.A. and M.B.A. degrees from Grand Valley State University.
Left: A Grand Valley “Laker” in the mid-70s Below: Seidman Executive-in-Residence in 1994 Mark Olesnavage
14 SEIDMAN UPDATE • 50th Anniversary Edition 2011 What advice do you have for aspiring entrepreneurs What is your assessment of the State of Michigan’s legislative, Qgraduating from college today? Qeconomic, and entrepreneurial environment toward venture capitalists and start up organizations — particularly in life Try to network with folks who have “been there, done that” sciences — and what can be done to make it better? Aand be a good and proactive listener. Internships that expose you to a variety of activities in an organization are always a good The Michigan Economic Development Corporation (MEDC) has idea, while still in school or right after you graduate. Make sure to be Atried to make a difference in providing some capital for early-stage seen as someone who offers up ideas and works toward making a Life Science companies. Almost every state in the country is trying contribution. Don’t just wait to be assigned a project. to attract Life Science investments and infrastructure. Michigan still needs to do more in the way of capital availability and providing the right What knowledge, skills, and abilities have served you best over environment for someone wanting to lay down roots with a start-up. Qthe course of your successful career, and what role did your We are making progress, but there is a lot of competition across the Grand Valley education play? country, and we need to continue to strive to become more competitive.
Grand Valley was a much smaller school back in the early ‘70s What do you say to people who believe that making a profit on Awhen I was in school, but it was still focused on providing an Qmedical care, pharmaceuticals, and related technology is unethical? education that was centered on preparing you for the real world and being able to hit the ground running. The class sizes really did give you a Profit need not be a dirty word when it comes to health care. The chance to develop a two-way relationship with the teaching staff. AU.S. is the leader when it comes to innovation for almost every aspect of healthcare treatments. The day of “me too” products and Please reflect on your time as a student at Grand Valley and services are gone. Innovation must bring better healthcare outcomes Qyour experience as an athlete. and hopefully lower total system costs. The risks of developing these new products are very large and without the profit incentive, you will Competing in any athletic sport while in college teaches the not have people motivated to develop and fund new innovation. The Aimportance of the discipline needed to manage your time and proper risk and reward ratio needs to be in place if the U.S. wants to activities. Effectively juggling multiple priorities is a skill set that has maintain leadership in this very important sector. ■ helped me immensely in my career. My experience at Grand Valley helped me appreciate this very early on.
Hopen is targeting investment in pharmaceuticals, medical Qdevices, and enabling technologies. What criteria do you use to assess whether a company or technology is worthy for investment?
Hopen invests in early-stage start-ups that could be involved Awith therapeutics, medical devices, personalized diagnostics, or enabling technologies. The science and/or technology behind the company must have the legs to make it through a sometimes very long development and approval process. Valid proof of concept data is very important. Having said that, you need to have strong and passionate leadership involved. Both a strong horse and jockey can make all the difference in any race.
What are the one or two biggest areas that you see being Qunderserved in medical and life science research and development?
There is a tremendous need and opportunity to organize medical Arecords to better manage health care outcomes and costs. I would compare it to where the manufacturing sector was 35 years ago. There were no good automated systems or ways to easily integrate data across a company, let alone the whole supply chain. With the advent of integrated enterprise resource planning (ERP) systems such as SAP, all-important data was captured and used to better manage costs and efficiencies across town or across the globe. The tremendous increases in manufacturing productivity are a direct result. Current health care systems can learn a lot by looking back at what happened with ERPs. Personalized medicine and health care is in its infancy, but I expect more and more will be coming in a fairly short time period. Managing for better and healthier outcomes can be possible while still controlling costs. It will probably take some kind of national healthcare ERP approach.
www.gvsu.edu/business 15 Seidman Present Seidman
Taking the Lead: Student Leaders Create Business Orientation by Lindsey Quaderer, President, Seidman Undergraduate Advisory Board
he Seidman Undergraduate Trust and friendship are built Advisory Board appreciates the through life experiences and great job the Seidman College conversation. Our orientation of Business does providing services facilitated a conversation between and communicating with students, faculty and students. Supported by especially electronically. In fact, Dean Williams, we initiated Business technology has transformed the Orientation, including refreshments way we do business, even the and a detailed Business Orientation business we do in school, and booklet. We hope it will move the we love it. However, because students in the right direction and to we are so comfortable with the right information very early so technology, we are bombarded they can make the best choices for with information and media. The their education and career goals. “noise” that results can interfere with relationships. Perhaps ironically, our raffle prize for this relationship-building, avoid- As our members reflected on their the-noise event was none other than own experiences as freshmen, we an iPad, of course. concluded that we wanted to reach out to incoming business students and make their transition into a business major more productive, and we wanted to avoid the “noise.” Students recalled that the beginning sets the stage for success, and orientation is the first step to a business community within the school. Thus, the inaugural, face-to-face orientation night for prospective business majors began.
16 SEIDMAN UPDATE • 50th Anniversary Edition 2011 Students Retreat in Montana for Leadership Development SeidmanPrresent
en members of the Seidman Quaderer called the weekend a we will carry with us for the rest of Undergraduate Advisory Board continual learning process and said our lives.” (SUAB) traveled to Montana all activities, including hiking, fishing in September for a retreat to build and building campfires, contributed In the winter semester the board relationships and leadership skills. to lasting life lessons for the student will come under new leadership: They were joined by H. James board members. Valeria Dittrich was named president, Williams, dean of the Seidman supported by Eboard members College of Business, and Don Klein, The SUAB serves as ambassadors Matthew Geiger, vice president; Dan professor emeritus of accounting. for the Seidman College of Lucas, secretary; and Doug Trudeau, Business. At the retreat, Quaderer treasurer. Harvey Gainey, a member of the said board members Dean’s Advisory Board, graciously established a leadership donated use of his Two Moose Lodge development committee to in Glen, Montana, for the retreat. plan future events. Seidman College of Business shared additional costs with the students. “I couldn’t be more proud of how our board Klein, who taught from 1973 to 2000, members handled the helped the student board members weekend,” Quaderer create a vision statement and led said. “They fully sessions in breaking paradigms and embraced the ideas resolving conflicts. Lindsey Quaderer, and concepts that SUAB president, said: “Don forced Don shared with us everyone to re-evaluate their personal and fully met the and leadership goals and redefine their challenge of the way of thinking. As all 12 of us sat in a outdoor terrain. We classroom, cut off from all distractions, developed memories leadership began to grow.” and friendships that
www.gvsu.edu/business 17 New York Times’ Andrew Ross Sorkin Shares Insights with Seidman Students
When Grand Valley State College signed a charter to establish a new public institution for higher education in West Michigan in 1960, it might have seemed “Too Small to Succeed.” Fast forward 50 years. When alumna Dixie Anderson (MBA ’76 and Executive Director, World Affairs Council of Western Michigan) asked the Seidman College to share services of speaker Andrew Ross Sorkin, author of “Too Big to Fail,” it seemed fitting. And so it was.
Seidman Present Seidman eidman students, faculty, and staff enjoyed an the bailouts and that we are in a much better place than intimate discussion with the New York Times where we could have been. Sjournalist and author during his recent visit to When a student asked Sorkin what business schools Grand Rapids. can do to prepare young professionals who want to work on Sorkin reflected that the same financial problems Wall Street, he said, “I have to answer that with a question. confronting banks are also plaguing states and even Can you teach values? Can you teach morals? I’m afraid countries, such as Spain and Greece. He admitted that’s something you’re either instilled with or not.” ■ that we will need to regain trust and engage in adult conversations about how our lives are going to change. “We are probably going to live at a lower level than our parents,” he stated. He also envisioned changes in social security age limits and Medicare. While riddled with controversy, Sorkin admitted that he was a fan of
18 SEIDMAN UPDATE • 50th Anniversary Edition 2011 SeidmanPresent
Project “COOL” H eats up High School Internship Program
hen Seidman professor five hours per day, and exposure to experience of being on a college campus, Monica Allen attended an college life — including enrollment and exposed to college life.” Another Wevent focusing on employment in an undergraduate management expressed how grateful he was for the opportunities for economically challenged class. With an eleventh-hour flurry opportunity to keep busy over the high school youth, she began to reflect on of phone calls promising free help, summer and learn skills in the process. ways she could help. Fortunately for her, Allen was able to land summer work For her part, Professor Allen found H. James Williams, Dean of the Seidman for the interns at the University the experience “very fulfilling” and College of Business, was attending the Bookstore, Human Resources, the “appreciates the opportunity to work same event and agreed to utilize Seidman Student Assistance Center, WGVU, and with high school kids.” She said that College of Business expertise to assist others. For their participation, each she is planning to continue efforts and these students. of the three students in the internship believes it valuable for GVSU to continue As Monica explains, “An internship program was paid an hourly wage. with the community outreach efforts. ■ program has the potential to open The best part? Full funding for the another pipeline of students into the interns — including wages — would college, while providing support to a be provided by community grants vulnerable segment in the community.” through Project COOL. Grand Valley Project COOL is a Christian nonprofit With only two weeks to fully develop would not pay a dime. organization that places high school the details and receive approval, Allen The 2010 Seidman Summer Intern students in paid summer internships began to lay the foundation. Program consisted of three students with companies and organizations. The 2010 Seidman Summer Intern from the Grand Rapids metropolitan Program would run eight weeks and area. One of the student interns, consist of a blend of job preparation Lynnise Banks from Kelloggsville workshops, a work schedule lasting High School, said that she “enjoyed the
www.gvsu.edu/business 19 SEIDMAN ALUMNI ASSOCIATION BREAKFAST Fundamentals for Success in Leadership, in Business, and in Life (and why technology has very little to do with it)
hile Grand Valley State national all-sports trophy for Division history lesson of legendary coaches University’s Athletic II athletics. This accomplishment is a Woody Hayes and Bill Walsh. At WDirector Tim Selgo lauded first for any Division II school. the collegiate level, Hayes’ assistant the achievements of many legendary Selgo observed that business and coaching staff included such legends coaches at a recent breakfast, one athletics really are quite similar: Both as Lou Holtz, Ara Parseghian, and Bo Seidman Present Seidman cannot dismiss the contributions that teach competitiveness. He shared that, Schembechler. At the pro level, Walsh he has made to athletics these last in preparation for the event, he was led the San Francisco 49ers to three 15 years at GVSU. Selgo is known for reminded of Bill Seidman’s message Super Bowls. Selgo pointed out that successfully transforming the Lakers that to lead in the economic world, we what Hayes and Walsh both had in into one of the nation’s premier need an educated workforce. However, common was that each studied talent collegiate athletic programs. In the we also need to be competitive in and understood the people in their 2009–10 season, Grand Valley won policies, taxes, and have a competitive organizations were the foundation of its twelfth straight President’s Cup, spirit. It was the competitive spirit the teams’ success. the all-sports trophy for the GLIAC that resonated. “It’s not about the Xs and Os.” To conference. Grand Valley also won its “You win with people.” With that emphasize the point that success was seventh straight Directors’ Cup, the declaration, Selgo segued into a brief not a result of elaborate planning or play calling, Tim shared a personal story about meeting John Wooden at Wooden’s California home a few years back. Wooden was Selgo’s coaching 1. Hard Work and hero growing up, and is legendary for winning 10 national basketball Commitment championships in 12 years at UCLA. 2. Be Positive Upon their meeting, 95-year-old Wooden shared with Selgo that he 3. Be Unselfish did not do anything special with the UCLA play calling. Instead, he kept 4. Have Balance things simple but had exceptional in Your Life talent executing on fundamentals. His players worked hard every single day and were committed to doing the little things well. Making the linkage to business, Selgo stated, “You have to have good products, but people are going to make them successful.” “Whatever the fundamentals are in your business, that’s what you need to go to work on.” Selgo added, “Technology has made things more complicated in many ways, and easier in some, but it is still only a tool. There is no substitute for hard work.” He stressed this in stating, “You cannot point and click your way to success.”
Article continues on-line at www.gvsu.edu/business/seidman-update, where you may also view Tim Selgo’s full Seidman Alumni Breakfast presentation.
20 SEIDMAN UPDATE • 50th Anniversary Edition 2011 ®
➤ Thomson Reuters Top 10 Health Systems in the Nation ➤ 16,700 employees ➤ $4 billion in revenue ➤ Priority Health with 600,000 members ➤ Medical Group with 500+ physicians and mid-level providers ➤ 1,000+ independent physicians ➤ 8 hospitals ➤ Largest post-acute/continuing care entity in Michigan ➤ Over 170 outpatient/service sites
H ealth Care Reform What It Means to Spectrum Health and Grand Rapids
“Health reform is here to stay.” shortfalls. “It will be a burden on the This would be a recurring theme State of Michigan.” Breon also pointed of Rick Breon’s health care reform out that changes to Medicare, including The Patient Protection and presentation. Breon, the President and rate reductions scheduled to occur under Affordable Care Act, and the CEO of Spectrum Health in Grand the legislation, have traditionally been Health Care and Education Rapids, was the featured speaker at the politically untenable and questioned Reconciliation Act latest Peter F. Secchia Lecture Series. whether the savings projected would Speaking to a standing-room only really materialize. ➤ Expand coverage to 32 million crowd, Breon highlighted features of the Expansion in the number of insured more Americans ➤ legislation and its impact on Spectrum will create new demand on health Insurers must cover children to age 19 with preexisting Health and West Michigan. providers and community resources. medical conditions Thirty-two million people without Existing shortages of primary care ➤ Must allow parents to keep an insurance will soon have coverage. In physicians may lead people to seek adult child up to age 26 on their addition, a number of benefits, such primary care in emergency rooms, placing health plan as preventive care, will no longer have further strain on the system. ➤ Can’t charge co-pays or co-pays associated with them. Certain Breon noted that West Michigan, deductibles for preventive groups can no longer be denied coverage and Grand Rapids specifically, are well services for preexisting conditions. As he positioned for the changes that health care ➤ Can’t cancel coverage once you explained, while these and other benefits reform may bring. The sub-acute network get sick ➤ Provides direct access to are welcome changes, the reforms “don’t of nursing homes, hospice providers, and primary care physicians really get at the cost of health care.” In other community care organizations help ➤ No additional payments can fact, Breon noted that the expansion of provide high-quality cost-effective care. be required for out of network services and benefits would actually drive Compared with a nationwide median, emergency room care up insurers’ costs and employee health health care cost of $8,304 per person, ➤ No lifetime benefit limits premiums. Government budgets will face while Grand Rapids is significantly lower ➤ Annual limits on coverage will added burdens. at $7,830. Breon indicated that other go away For example, mechanisms to expand professionals such as nurse practitioners Medicaid eligibility in Michigan by and physician assistants will play a larger 600,000 people will add significantly role in managing costs and providing to the state’s budget pressures. “Who is effective care. ■ going to pay for it?” he asked, noting that Michigan already suffers chronic budget www.gvsu.edu/business 21 Alm u ni Notes
1970s 2000s
Robert Hollander (B.B.A. ’77) was named Lindsay N. (Miracle) Anes (B.B.A. ’04) Asa J. Lakeman (B.B.A. ’02) was named 2009 Michigan retail market manager at is director of business development for Investment Sales Leader by VantagePointe Comerica Bank. Owen Ames. Kimball Co. in Grand Rapids. Financial Group. She is also public relations director for Michael E. Ricco (B.B.A. ’78) earned a Deborah L. Mahoney (B.B.A. ’09) is an the Grand Valley Chapter of the American Doctorate of Business Administration accountant for Andrews Hooper and Institute of Architects. from the University Of Phoenix School Of Pavlik. She is also a Peter Cook Leadership Advanced Studies. Lauren K. Autio (B.B.A. ’09) is a human Academy fellow. resources associate for Domino’s Pizza Richard J. Williams (B.B.A. ’79) wrote a Rachel M. Maris (B.B.A. ’01) is a talent Seidman Present Seidman Corporate World Resource Center in book, Buckle Your Chin Strap. acquisition consultant for Randstad, a global Ann Arbor. Seidman Present Seidman staffing company in North Carolina. Peter J. Boldt (M.B.A. ’08) is director of Ashley M. Norris (B.S. ’08, B.B.A. ’08) 1980s engineering for Power Efficiency Corp in Las is winner of the 2010 Daniel Rosenthal Vegas, Nevada. Ray DeWinkle (B.B.A. ’88) is senior Vice Legislative Intern award. Lori A. Burkett (B.B.A. ’08) is cost President of Global Business Development for Lindsay A. Raap (B.B.A. ’09) is financial accountant for Alcoa Howmet in Whitehall. the Lansing Economic Area Partnership. service associate for Prudential Insurance She has been with the company since 2009. Amy L. (Hoofman) Heisser (B.B.A. ’85, Co. in Grand Rapids. Milinda C. Ysasi Castanon (B.B.A. ’03) M.B.A. ’92) was named chair of the Muskegon Bart D. Shrode (M.B.A. ’03) is director of earned Senior Professional in Human Area Chamber of Commerce for 2010. Perrigo Michigan Quality for Perrigo in Resources certification. She was also named Allegan. Michael A. Lamfers (B.B.A. ’88) is a partner at a 2010 Leadership Grand Rapids fellow. Plante and Moran PLLC in Grand Rapids. Dashawna D. Sloan (B.B.A. ’01) is a wage Steffany J. Dunker (M.B.A. ’02, M.S.T. ’09) and investment accounts management is an attorney for Mika Meyers Beckett and representative for the U.S. Department 1990s Jones PLLC in Grand Rapids. She received of Treasury. the Graduate Deans Citation for Academic Sean V. Black (B.B.A. ’99) is an agent at Farm Excellence from Grand Valley. Ben A. Webster (BBA ’04) is an associate for Bureau Insurance in Kentwood. Baker Hostetler in Orlando, Florida. He had Levi Gardner (B.B.A. ’07) is the Community been a clerk at Young van Assenderp, PA. Dean J. Feenstra (B.B.A. ’97) is partner at Gardens Manager for the Sustainable Plante and Moran PLLC in Grand Rapids. Community Development Initiative at Grand Jason C. Marvin (B.B.A. ’97) is partner at Valley State University. Please send us news about you! Send your information via e-mail Plante and Moran PLLC in Grand Rapids. Andy George (M.B.A. ’05) is the account lead to [email protected]. Patrick B. Mohney (B.B.A. ’98) is a mergers for the west Michigan clients of Resources and acquisitions advisor at Blue Rock Global based in Southfield, Michigan. Advisors Inc. in Grand Rapids. Kelli A. Harp (B.B.A. ’07) is a logistics Chris A. Rigan (B.B.A. ’95) is president of analyst for BAE Systems in California. Tailored Management LLC in Grand Rapids. Stephen A. Hopkins (B.B.A. ’09) is head Scott Turnbull (M.B.A. ’95) is partner at teller for Lake Michigan Credit Union in Crary Buchanan law firm in Stuart, Florida. Grand Rapids.
While Nathan Biller (B.B.A. ’09 ) is enjoying his position as Senior Supply Chain Analyst at Steelcase — working on the Strategic Projects team within Global Sourcing — he is also enjoying his creative outlet of photography. His niche of photography is called high dynamic range, as displayed in a recent invitation to a showing of his works in Grand Rapids. Biller hopes that his work can be showcased in the future at other prominent locations in Grand Rapids and on the GVSU campus. Check out his Web site at billerimaging.com.
22 SEIDMAN UPDATE • 50th Anniversary Edition 2011 SeidmanPresent
Photography by Linda Anderson
Left to Right: Brad Sturgill, Kevin Lehnert, Sharon Ward, Peter Whitehead, Kelly Cowart, Luis Carlos Reyes, Joe Little
N ew to Seidman 2010–11
K elly Cowart, Assistant Professor of Marketing Sharon Ward, Global Resource Specialist, Van Andel Ph.D. in Business Administration - Florida State University Global Trade Center. B.A. degree with double majors in Teaching: marketing research and integrated marketing economics and social work. National University of Singapore. communications. Current Research: the role of social Responsibility for the Center’s programming and marketing stereotypes in the determination of customer behavior and efforts as well as providing consulting services on foreign marketing strategies. cultures and business etiquette.
Joe Little, Assistant Professor of Marketing Peter Whitehead, Visiting Instructor of Management Ph.D. in Marketing and International Business - St. Louis J.D. Michigan State College of Law University Teaching: sports marketing and multinational Teaching: legal environment for business. Current marketing. Current Research: cross-cultural consumer Research: e-discovery in arbitration and workforce behavior focusing on consumer animosity and redevelopment strategies. ethnocentrism, sports marketing, e-commerce, and marketing strategy. Luis Carlos Reyes, Visiting Instructor of Economics Ph.D. in Economics - Michigan State University Kevin Lehnert, Assistant Professor of Marketing Teaching: introductory microeconomics and applied Ph.D. in Business Administration - Saint Louis University economics. Current Research: applied micro-economics Teaching: marketing ethics and marketing strategy. with a focus on economic development and public Current Research: consumer responses to advertising economics, and examining the public policies directed at creativity, skin tone representations in advertising, reducing cocaine production in Colombia. consumer goal focus, and religiosity and materialism.
Brad Sturgill, Assistant Professor of Economics Ph.D. in Economics - North Carolina State University. Teaching: macroeconomics, business cycles and growth, and emerging market issues. Current Research: economic growth, macroeconomics, and applied econometrics. www.gvsu.edu/business 23 24 Seidman Future
SEIDMAN UPDATE • 50th Anniversary Edition 2011 Edition Anniversary 50th UPDATE• SEIDMAN An Accelerated Path to Leaders to Accelerated Path An sustainable business practices, and study abroad. abroad. study and practices, business sustainable ethics, with enhanced strategy, global study students when semester following the dimensions strategic the to expanded is model The system. ERP sophisticated a using operations, and marketing, finance, economics, accounting, including business, of dimensions operational the integrates that course extensive an teach team- will Faculty coordination. beyond goes FIMBA redundancy. avoid and learning optimize to structured and sequenced is curricula the programs, coordinated Like unique. is FIMBA “coordinated.” actually are “integrated” be to contending programs MBA that finding models, integration other from learn and identify to research extensive conducted committee faculty a fact, In programs. MBA traditional in are they as “silos” in taught not are Courses curriculum. integrated an is (FIMBA) program MBA time program. the of course the through paths educational identical following group tight-knit a form will students These class. entering each of “cohort” annual the comprise will students 30 of maximum A program. graduate challenging a to advance to prepared and fundamentals business in versed well be thus, will, Students admission. for required be also will scores GMAT and grades Strong degree. business undergraduate an require will Seidman work, course business graduate-level for experience. work professional no or little with students of entirely comprised be will program new the years, several for workforce the in been have who professionals toward geared is program MBA existing the While market. different a targeting by offering MBA existing the complement to designed been has program new the onset, its 2011. From of summer the in beginning T A T o ensure that the new students are prepared prepared are students new the that ensure o differentiating feature of Seidman’s full- Seidman’s of feature differentiating Administration (MBA) program program (MBA) Administration Business of Master accredited AACSB full-time first Michigan’s West offer will Business of College Seidman he Fellowship & Career Career & Fellowship Program Orientation Program Basics of Integrated Integrated of Basics Business Processes Processes Business Business Decisions Business Essential Business Business Essential Communications TeamBuilding & June Business Prep Business Technologies Quantitative Quantitative Analysis for for Analysis Academy Planning Full-Time Integra Full-Time SU1:
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A ugust August Integrating Business Business Integrating Washington Campus Campus Washington Leadership & Ethics Ethics & Leadership Business Fellowship Business Development Series Development Processes with with Processes ERP Systems ERP Professional Professional Academy Academy Program
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ecember hip: The Seidman Full-Time MBASeidman The hip: ted MBA (FIMBA) MBA ted An Accelerated Path to Leadership: The Seidman Full-Time MBA SeidmanFuture
Full-Time Integrated MBA (FIMBA)
Another feature is the experiential component of the program. Each student is guaranteed a paid fellowship, which will run parallel to the classes comprising the program. This provides students an opportunity to apply Winter: SU2: the knowledge gained through their studies in real January – April May – August time. Students will also attend The Washington Campus Program to gain knowledge of the inner workings of the American political system and deepen their understanding of the relationship between business and government. Professional Global Strategy & development augments the entire program and Intensive Global focuses on leadership, communication, and Experience collaboration. A segment focuses on educating the “millennial” generation to work productively in a work place with others primarily of Gen X, Business Fellowship Gen Y, and Baby Boomers. Koleta Moore, Assistant (Full-Time/40 hours Director of Graduate programs, stated that the Corporate Strategy for goal of the full-time MBA program is not only to per week) Business Cycles teach students “advanced business knowledge, but to create a uniquely skilled professional.” Sustainability Leadership Dr. Sridhar Sundaram, Chair of the Finance Department, who has led development of the Principles & Practices & Ethics program, states, “The full-time MBA will be an accelerated path to leadership.” The 14-month Business Ethical program will be “the first of its kind in West Problems & Perspectives Michigan,” and offers cutting edge business Career Placement knowledge “developed in collaboration with (both semesters/20 Assistance business leaders.” The program puts the Seidman College of Business at the forefront of graduate hours per week) business education. ■
(both semesters)
(both semesters)
www.gvsu.edu/business 25 A Futuristic Internship in Lebanon via ooVoo
ast spring Seidman College developed for business of Business student Najib G. needs. It allows LAbou-Chaar (Najib) received an videoconferencing and internship opportunity with Qualco document collaboration. and was charged with helping the One early concern on Seidman Future Seidman company draft a personnel handbook. the use of ooVoo in Beirut The twist? Qualco is located in was the perceived limited East Beirut, Lebanon. The solution? broadband capacity due to Telepresence technology. the infrastructure damage Established in 2002, Qualco is one caused by the massive of the fastest growing construction bombings in the city a few and contracting companies in Lebanon. Even though the company has experienced rapid growth, it does not have a human resources department. Consequently, there is no department specifically dedicated to hiring and managing the company’s employees. Though the internship took place in Lebanon, both Najib and his faculty advisor, Professor Maris Stella Swift, decided to work together to draft the handbook. Their international years ago. Her fears were quickly two countries’ laws to be fascinating. collaboration was facilitated using alleviated. Najib actually had better Major differences exist in areas of ooVoo. ooVoo telepresence is a broadband than did the United States, discrimination, for example. While the technology similar to Skype, but more and his voice and face were as clear United States and its individual states sophisticated and as if the two were in the same room. have numerous laws that prohibit originally ooVoo technology allowed them to discrimination in employment, effectively share desktops so that Lebanon has very few. In fact, in they could look at Najib’s most recent Lebanon, a prospective employer may draft of the handbook. In real time still require the age, gender, and a they could make changes to his draft, picture of a potential employee on the research laws together, and discuss the resume. Most of these practices are wishes of Najib’s superiors regarding now prohibited in the United States handbook requirements. and have been for over thirty years. Another concern was lack The employee handbook was of knowledge of Lebanese completed, and the employer was employment law. While pleased with Najib’s finished work. Professor Swift has extensive More importantly for the professor and knowledge in the employment the student, the experience opened laws of the United States, she their minds to the differences between knew nothing about Lebanese cultures and laws. Long discussions laws. Najib, on the other hand, over ooVoo (with many cups of coffee) had learned US employment made them realize that they may never law in class and knew a little about agree on certain legal and cultural how it related to Lebanese law. The issues, yet they could work together two agreed that Najib would research regardless of these differences. Perhaps Lebanese law for the various sections most importantly, by the end of the of the handbook and prepare the summer they were able to agree on one original draft. thing: if Najib returned to Lebanon While working on the handbook for work, they were ready to do a joint they found the comparison of the project again. ■
26 SEIDMAN UPDATE • 50th Anniversary Edition 2011 The Future L. William Seidman Center
The new home of the Seidman College of Business, a 108,000 square foot facility that honors L. William Seidman
A flexible facility that will L. William (Bill) Seidman • accommodate continuing enrollment growth April 29, 1921 – May 13, 2009 • include flexible classrooms to accommodate group projects • provide a trading room and other state-of-the art enhancements • feature gathering places for students and faculty to interact • support programming in a large multi-purpose space
A facility that will have the capacity and resources to • attract faculty who are leaders in their academic disciplines • be a magnet that bolsters interaction with businesses • enhance entrepreneurial and innovation opportunities • expand outreach via our centers • contribute to the continuing downtown development
www.gvsu.edu/business 27 Seidman College of Business Announces a New Home
early 150 “The success people gathered of this project is N in downtown a reflection on the Grand Rapids on October generosity of this 6 for a special ceremony at community and the the future site of the Seidman attractiveness of Bill Seidman’s College of Business. Participants original vision for Grand Valley included lead donors and Richard M. and for the business school,” Haas said. DeVos, general chairman of the Grand Valley Tom Seidman, Seidman’s son, said he and University Foundation. The philanthropist and founder of his family are honored to have the building named for their Amway first publicly broached the idea for this building during father. “My dad had a lot of passions in his life, three of the memorial tribute to Bill Seidman on Grand Valley’s campus the biggest were Grand Valley, business and education,” he more than a year ago. University leaders announced that $20 said. “To have a school and building that brings all of those million of the $25 million in private funds needed for the new passions together, I don’t think there could be a better way L. William Seidman building has been raised. The public to honor him.” phase of the campaign for the remaining $5 million has “The Seidman College of Business has shared facilities begun; the total project cost is $40 million. with other programs on the Grand Valley campuses both “The Seidman College of Business and the L. William in Allendale and Grand Rapids for 40 years,” acknowledged Seidman building will not only influence this city’s skyline, but Seidman Dean H. James Williams. “I am pleased that we the economic vitality of the entire state,” said DeVos. can acquire our own unique space, that also honors Bill President Thomas J. Haas noted that during this year Seidman.” The College is currently housed in the Richard of celebration for the university’s 50th anniversary, the M. DeVos Center. The new L. William Seidman building public-private partnership that Bill Seidman spearheaded located on a river site nearby will support the Seidman to found Grand Valley is a cornerstone of Grand Valley’s College of Business’ growing reputation as the premier relationship with the region. business school in the Midwest. ■
28 SEIDMAN UPDATE • 50th Anniversary Edition 2011 SeidmanFuture
Groundbreaking for L. William Seidman Center Wednesday, May 25 5:30-7:30 p.m. Pew Grand Rapids Campus
To RSVP, contact Ashley Riley at (616) 331-6535 or [email protected] by May 13. For more information visit www.gvsu.edu/giving/seidmancenter.
“My dad had a lot of passions in his life, three of the biggest were Grand Valley, business and education,” he said. “To have a school and building that brings all of those passions together, I don’t think there could be a better way to honor him.”
—Tom Seidman
“The Seidman College of Business and the L. William Seidman building will not only influence this city’s skyline, but the economic vitality of the entire state”
—Richard M. DeVos
www.gvsu.edu/business 29 Scholar Seidman Future Seidman s h ip Left to Right: Professors Frank Griggs, George Chang, Glenn Pettengill, Larry Blose, Sri Sundaram ock! Finance Faculty R s t was simple finance. Recognizing dwindling resources for students, the Seidman IFinance Department is pooling its personal resources to create an endowed scholarship! Supplemented by Grand Valley’s matching program, the Finance Department Scholarship Endowment will be funded over the next five years through yearly contributions by the ten finance faculty members. A $1,500 per year Scholarship will then be granted to one deserving student from the endowment. The Scholarship will be awarded to a junior-level finance major enrolled full-time with a cumulative GPA of 3.5 and demonstrated financial need. “We saw a need in these tough times, and took steps to fill it,” offered Dr. Sridhar Sundaram, Chair, Finance Department. , the Finance Additionally Department Advisory Board formed in 2007 to establish an ongoing partnership with alumni, faculty and students, approved funding for an annual $500 scholarship. As new gifts are received, Left to Right: Professors Yatin Bhagwat, Vijay Gondhalekar, Gregg Dimkoff, Sue Edwards, Tom Willey award amounts and number of recipients will be adjusted.
30 SEIDMAN UPDATE • 50th Anniversary Edition 2011 Seidman Future 31
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Seidman freshmen with a high school gpa of at least 3.50 and ACT of at least 26. of at least 3.50 and ACT of at with a high school gpa Seidman freshmen Freshmen! Freshmen! ▲
SLED
for more information. Applications due July 31, 2011. Applications information. more for www.gvsu.edu/business/SLED Visit Jumpstart your careers your Jumpstart
Seidman Seidman Student Leadership Development Program Development Leadership Seidman Student American Seating Amway BDO Seidman Cascade Engineering NON-PROFIT ORG US POSTAGE PAID Seidman College of Business GRAND VALLEY Fifth Floor, DeVos Center STATE UNIVERSITY 401 Fulton Street West Grand Rapids, Michigan 49504-6431
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e a part of the history of the Seidman College of Business Bwith a gift to the L. William Seidman Center, our new front door to the business community. Find out more at www.gvsu.edu/campaign/Seidmanbuilding.