San Diego Mesa College Educational Master Planning Steering Committee Meeting Notes

April 17, 2014 3:00 p.m. – 4:30 p.m., H-117

Jill Baker, Co-Chair Jill Jansen

Pam Luster, Co-Chair Carl Luna

Danene Brown Bob Pickford (Excused) ATTENDEES Donna Duchow Tyler Quirt (Excused) Howard Eskew Tina Recalde Genevieve Esguerra Michelle Rodriguez Susan Gregory Susan Topham Bri Hays Penny Hedgecoth

Agenda Item A: Call to Order: By Baker at 3:05 p.m. in H-117.

DISCUSSION • Baker welcomed the committee.

Agenda Item B: Approval of March 20, 2014 Minutes

DISCUSSION • Minutes were M/S/C by Hedgecoth and Jansen as submitted.

ACTION ITEMS PERSON RESPONSIBLE DEADLINE

• Finalize approved minutes and file. • Ginger Davis • Before next meeting.

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Agenda Item C: Continuing Business

DISCUSSION Follow up discussion on President’s Cabinet Retreat and next steps for the

Educational Master Plan (EMP) Steering Committee

• Baker encouraged all committee members to attend the campus forums scheduled for May 1st and May 7th. An official announcement with forum details will be sent to the campus community. Brief review of internal and external scans and executive summary • Hays presented the External and Internal Scan data for Mesa College. • San Diego City and San Diego County Population Projections reflect a projected population growth of 18% by 2020. • San Diego residents tend to be rather highly education, showing a 41% bachelor’s degree attainment rate. The source for this data is the California Department of Finance; SANDAG. • By 2020, the older adult population (age 50 and over) in San Diego County is projected to increase substantially. Populations for other age groups are projected to remain the same or decrease by 2020. • By 2020, the Hispanic/Latino population is projected to grow by 26% in San Diego County; Asian population is projected to grow by 14%, Black population is projected to grow by 4%, and White is projected to decrease by 1%. The source for this data is the California Department of Finance. • Between 2012-2013 and 2022-2023, the number of 12th grade students in San Diego County is projected to increase by about 2%. Compared to California and the United States as a whole, San Diego households tended to be smaller and more affluent. One in ten San Diego families has an income below the poverty level, a figure that is slightly higher than the county but lower than the state and nation. • Economic indicators show that San Diego is starting to recover. Over the past two years, unemployment rates have decreased for San Diego County, California, and the United States as a whole. California’s unemployment rate continues to be higher than that of the nation overall. As of July 2013, San Diego County’s unemployment rates (7.8%) mirrored the national average (7.7%). The source for this data is the US Census Bureau American Community Survey. • Industry Employment Projections for San Diego County, 2010-2020, are expected to increase to 19% by 2020 in the areas of the Arts, Entertainment and Recreation, and the Professional, Scientific and Technical Services areas. The source for this data is the California Employment Development Department. • The fastest growing jobs based on education level, as it directly relates to Mesa College programs, including Veterinary Technologists and Technicians, and Meeting, Convention, and Event Planners, among other occupations. • Over the past five fall terms, Mesa College’s overall student headcount has increased by 9%. Headcount is not duplicated. Enrollment is duplicated

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meaning that if a student enrolls in five classes, they will then be counted five separate times. • The College’s online enrollments have increased by 18% over the past five years. By Fall 2012, online courses accounted for 11% of the College’s enrollment. • The College’s annual Full-Time Equivalent Students (FTES) decreased by 5% over the past five years due to no or low course offerings in the summer. • Mesa College’s service area within the SDCCD service area comprises areas stretching from La Jolla and Pacific Beach to Navajo in the San Carlos area; it also includes Mission Valley. The participation rate for the Mesa service area overall was 4% in 2010-2011. Over the past five years, there has been a notable increase of Mesa students coming from outside of the College’s service area. • Two thirds of new students take the College’s placement tests in reading, writing, and/or math. A three-year trend shows that many of our transfer students place in the basic skills levels for the Math and English placement exams. • In Fall 2012, over half of Mesa College’s students intended to transfer to a four-year institution. One in ten are concurrently enrolled at Mesa College and a four-year institution. Nine percent enter Mesa College seeking to prepare for a new career; 5% enter Mesa College to earn an associate degree without transferring. • Most frequently identified student majors: transfers, unclassified, restricted technical program (i.e. Allied Health Professions), biology, business administration and engineering. • As of Fall 2012, in terms of student ethnicity, student population reflects about 35% White, 30% Latino, 13% Asian. Student gender shows 48% male and 52% female. The largest student age is between 18-24 (57%). 1 in 4 are first generation college students. One in four (24%) are full-time (12 or more units) students with about half (47%) of our students attending daytime only classes. The source of this information is from the SDCCD Information System. • Student Progress and Achievement terms were defined: o Success Rates- percentage of enrolled students who successfully complete a class or pass. o Retention Rates- percentage of enrolled students who remain in the class until the end of the term. o Student Completions- degrees and certificates awarded o Student Transfers- both in numerical terms and as a percentage of a cohort. • Over the past five years, success rates for the College’s courses have remained steady. Retention rates have increased slightly over the past five years, peaking at 86% in Fall 2012. • In the past five years, the total number of degrees and certificates conferred has increased to 1,325 in Fall 2012-2013. Associate degrees accounted for the largest increase in awards conferred. Counting both

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associate degrees and certificates of achievement, the largest numbers ae in the following areas: business and accounting, social and behavioral science, and allied health programs. • The College measures performance in terms of both volume and a cohort- based rate. • Transfer to California State University (CSU) campuses comprised the largest percentage of overall transfer volume in each of the past five years. • The College’s transfer rate decreased over the past three cohort years. There’s a need to look at alternatives for our transfer students rather than just looking at CSU’s, which is where most students are transferring. • The information presented in the PowerPoint will become part of the Educational Master Plan document. An Executive Summary will also be included. Discussion and finalization of the Strategic Directions, Goals, and Objectives • Baker briefly discussed the Strategic Directions and Goals document that was emailed and provided at the meeting. • STRATEGIC DIRECTION 1: Deliver, advance, and support an inclusive teaching and learning environment that enables students to achieve their educational goals. • STRATEGIC DIRECTION 2: Build and sustain a sense of community that extends across campus and constituencies, nurturing collaboration, learning, growth, and diversity. • STRATEGIC DIRECTION 3: Build and sustain pathways in support of the comprehensive community college mission. • STRATEGIC DIRECTION 4: Support innovation in our practices. • STRATEGIC DIRECTION 5: Support personal and professional growth of our employees. • STRATEGIC DIRECTION 6: Serve as stewards of our resources and advance effective practices in support of accountability. • Strategic Directions and Goals will be the new goals for the college. Review of the Program/Service Area Profiles • Baker briefly went over what a program profile would look like (i.e. School of Business and Technology). • Service area profiles will be included in the EMP as well. • Instead of having faculty listed in their school, at the beginning of the document, faculty will be listed within their specific disciplines. • Various graphs will be included to reflect Success, Retention, and Unduplicated Headcounts, Degree and Certificates Awarded. • A Program Summary and Vision will be included at the end. This portion will be provided and written by the faculty in the program/school. • Topham inquired about how the Student Services piece would look. Baker will work with those areas to see how the specific services want their information presented. Criteria will be meaningful for the specific area.

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• Baker continued and presented the Crosswalk document that shows the comparison between the College’s current goals and the proposed 2014 Strategic Directions, Goals, and Objectives. • Strategic Direction 6 is new; this was not included before.

Agenda Item D: New Business

DISCUSSION Introduction to metrics for assessing new Strategic Directions, Goals, and

Objectives • Hays presented the Proposed Indicators/Metrics for Strategic Directions, Goals and Objectives, which reflect how they tie in with the new Strategic Directions and Goals. Strategy Identifier, Indicator/Metric, the Data Source and if available, the Benchmark are reflected in the document. • Mesa’s Strategic Planning Scorecard, originally created in 2011, has metrics mapped to the current college’s goals. This document was vetted by the PIE Committee. • Rodriguez inquired about income per capita and whether there was a way to track low-income students. Because approximately 20% of the population does not report their income, Hays responded that this data might be difficult to acquire. • With regards to Strategy Identifier 6.1 and recycling, bus passes and how our students acquire them, could be something we start tracking. Baker added that since we now have a goal, a student survey could be conducted in which students are asked how they get to and from specific places in the community. • The indicators are intended to be comprehensive so that every indicator has at least one objective. • The committee was asked to email any additional comments to Jill Baker so they can have the information before the first campus forum on May 1st. Campus Forums to be held on: • May 1, 2014 from 2:00 p.m. – 3:00 p.m., K-104 • May 7, 2014 from 12:30 p.m. – 1:30 p.m., LRC-435 Due dates: Must present to PIEC on May 13, 2014 and to the President’s Cabinet on May 20, 2014: discuss options for timeline • The individual components of the EMP discussed and noted above were M/S/C by Luna and Hedgecoth as submitted and are ready to be included.

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ACTION ITEMS PERSON RESPONSIBLE DEADLINE • Sent email to campus community regarding • Jill Baker • ASAP the upcoming campus forums scheduled on May 1st and May 7th.

Agenda Item E: Goals for 2013-2014

DISCUSSION Vet the plan to the committee and then to the campus

Oversee the finalization of the plan and inclusion of the Strategic Directions, Strategic Goals, and Objectives, with Metrics

Agenda Item F: Adjournment

DISCUSSION • Meeting was adjourned by Baker at 4:25 p.m.

Next Meeting: Thursday, May 1, 2014, 3:00 p.m. – 4:30 p.m., LRC-208

Submitted by Ginger Davis, Senior Secretary, Administrative Support Approved on: 5/8/14

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