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BETWEEN THE LINES

A Provincial Association Marketing Newsletter

Welcome to Between The Lines! This bi-weekly newsletter will be used to keep all provinces connected and informed on what is going on in the marketing world, within this tennis world.

NEWS OF THE WEEK:

What is the real cost to play? We all know that keeping kids active, especially in today's society, can be a daunting task. And while sport is an easy avenue to get kids moving, sometimes the cost of registration can be the one aspect stopping a child from playing. With this issue in mind, Heather Marrin takes a look at what the real costs to starting up in tennis are, and the results may surprise you. Add some style Are you a Canadian tennis fan? Have you seen the new logo, and want to know how to get your hands on that sweet new design? Click here to see the updated online Tennis Canada store, to update your current tennis wardrobe, and look great while doing so.

Canada's greatest sports icons Just as kids today look up to Milos Raonic, he had icons he looked to for inspiration as a child. Here is a look at who has inspired Milos while he was a young kid starting out himself.

Ishikawa looks to leave her mark in Toronto Team Canada is starting to take shape for the 2015 Toronto Parapan Am games, and Mika Ishikawa hopes to add her name to the list of athletes selected to represent her country from August 7 - 15.

Catching up on some summer reading Sometimes, the best way to relax during the summer is an ice cold drink in hand, sitting outside with a book; but choosing that book can be the biggest battle. If this sounds like a dilemma you face, have no fear as we have found some great tennis reads for you this summer.

More people we wish to see again on court With a great response to the first personalities we miss on court, Lyra Pappin has done it again and found six more "unique" personalities that may have been missed the first time through.

Top five Canadians at Wimbledon With Wimbledon in full swing, we take a look at the top five Canadian outcomes at "The Championships", as we wait to see if this is the year we surpass our best results yet.

One woman's loss leads to a win for another Unfortunately, had to withdraw from the 2015 Pan Am Games due to an ankle injury. And while it is unfortunate news for the Canadian veteran, it has given young an opportunity to represent Canada after an outstanding season for the Stanford Cardinal.

13 facts about "The Championships" With only a few days remaining in play at the All England Club, here are 13 facts about one of tennis' most historic tournaments. READ MORE

What does "Live the Moment" mean to Canada's stars? In March Tennis Canada released a new PSA showcasing tennis across the country, and the different people who enjoy the game. Now see what "Live The Moment" means to Milos Raonic and .

"Pressure is a Privilege" is considered one of the greatest athletes of all-time, and not just for what she was able to accomplish on the court. An outspoken leader of the LGBT community, King completed a recent interview talking about celebrating differences. In honour of Ms. King we have compiled some of her best quotes throughout the years.

Raonic inks deal of a lifetime With New Balance and Milos Raonic announcing a lifelong deal between the burgeoning tennis star and apparel company, we take a look at some of the other top sponsorship deals involving current tennis stars.

PORTAL: OUR PROVINCES: BLOG:

Tennis Canada has a number of short Tennis Canada has teamed up There are many benefits to staying videos to promote tennis in Canada, with two separate organizations to give active and fit, from being happier, to and we are in the process of updating more kids the chance to play more feeling better about yourself. A 2008 those to include our new logo. Check tennis this summer. Rogers has added Scottish study out the portal to see a Kids Tennis PSA more tournaments to their profile, in states outdoor activities could be the now available. helping to launch the Mini Rogers best type of activity for your health. And Cup in Ontario, and continue with its there is no better way to stay active success in Quebec. outside than to play a few tennis Likewise, Tennis Canada has renewed matches with friends or family. its partnership with the Boys and Girls

Clubs of Canada to encourage young children in Ontario and Quebec to pick up a racquet.

CANADIAN EVENTS THIS WEEK:

U18 ITF World Ranking Event (gr. 4) - Kits Beach Courts: Vancouver, BC Junior July 6 - 11

Pan American Games - Aviva Centre: Toronto, ON Professional Men and Women July 10 - 17

U12-U16 Stanley Park Open - Stanley Park: Vancouver, BC Junior July 13 - 17

Wilson Donalda ITF Event - Donalda Club: Toronto, ON Senior men over 35-75 Senior women over 35, 45, 55, 65, 75 July 15 - 19

ITF3 Vancouver International Wheelchair Tennis Tournament - Kits Beach Courts: Vancouver, BC Wheelchair July 16 - 19

$100,000 +H Men's Challenger - Club de Tennis de Granby: Granby, QC Professional Men's July 18 - 26

$25,000 Women's Challenger - Club de Tennis de Granby: Granby, QC Professional Women's July 18 - 26

F5 ITF Vancouver Men's $15,000 Futures - Richmond Tennis Club: Richmond, BC Professional Men's July 18 - 26

PLAYERS IN ACTION THIS WEEK:

Wimbledon - Event Daniel Nestor Vasek Pospisil Charlotte Robillard-Millette Alejandro Tabilo

$50,000 Winnetka Challenger - ATP Challenger Tour Event Frank Dancevic

€106,500 Sparkassen Open - ATP Challenger Tour Event Adil Shamasdin

$15,000 Bourg-en-Bresse Futures - ITF Men's Futures Event Filip Peliwo

Midwest Championships - ITF Series 3 Wheelchair Event Joel Dembe Eric Gilbert Jean-Francois Sylvestre Gary Luker Rob Shaw

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