ONTARIO TENNIS ASSOCIATION INTEGrateD MEDIA 2018 TENNIIS IN ONTARIO The year that the Ontario Tennis 40% Association was Rest of founded. Canada 60% Players THE LARGEST 1918 from PROVINCIAL TENNIS Ontario 2,400 ASSOCIatION IN REGISTERED COMPETItoRS THE OTA IS THE PROVINCIAL CaNADA. SPORT GOVERNING BODY FOR TENNIS IN ONtaRIO. EQUALITY! MALE: 53% FEMALE: 47% Ratio of 75,000 260The number of The number of adult and junior tennis member players. certified OTA tennis players in clubs in Ontario. Canada OTA MEDIA PLATFORMS ONTENNIS MAGAZINE ONTENNIS MAGAZINE OTA WEBSITE OTA NEWSLETTER OTA VIDEOS DIGITAL PRINT TENNISONtaRIO.COM OTA SPIN OTA TV Launched in 2017, ONTENNIS Canada’s largest and longest running The OTA website is the official SPIN is the OTA’s weekly OTA TV is the association’s DIGITAL is the latest online tennis publication, ONTENNIS website of the Ontario Tennis newsletter. It is sent to Youtube channel. The playlist communication tool of the Ontario delivers thelatest tennis news from Association. It is go-to site for members of OTA clubs across includes OTA-produced Tennis Association. Based on OTA’s across the province. Features include people who want to know anything the province; bringing them videos as well as other long running printed magazine, tournament news, OTA regional club about tennis in the province. the latest tennis news, with programming of interest to ONTENNIS.ca includes all the information, coaching and fitness Whether they are club level a focus on Ontario players, tennis players and fans. The news and information about tennis stories, pro player bios and more. This players looking for a place to play, clubs and events. Affordable, OTA can embed advertising in Ontario in a dynamic, interactive glossy full size magazine is published competitors seeking tournament targeted advertising space is in it’s productions or create format suitable for mobile, tablets in the summer and delivered to tennis information and results or fans available each week. sponsored content that will and desktops. ONTENNIS.ca player’s homes, clubs: has distribution who want to know the latest tennis be supported by the OTA will also release ONTENNIS at the Rogers Cup in Toronto and is news, the site offers a wide variety website, OTA SPIN, social extras featuring additional stories also posted online. Bold advertising of stats, information, pictures and media and online searchword throughout the year. Advertisers and advertorial features are available stories about tennis in Ontario optimization. can choose from static ad space, throughout it’s pages. The 2018 edition and around the world. Key banner sponsored content and embedded will feature an OTA 100 Anniversary positions are available on every video spots. section. page of the site. ONTENNIS DIGITAL + ontennis.ca ONTENNIS Home ACESPCommunity rofiles Lifestyle Competition Etc SPRING 2017 I and many others just call him “Shap”; OVERVIEW however, his given name is Denis Shapovalov. I recently checked the OTA archives on my computer in an effort to see when “Shap” entered the Team NEw fOr 2017: ONTENNIS DIGITAL has been Ontario radar: October 30, 2007 – this was the date of the 2007 ACE Cup Team Ontario invitation for players who would recently launched online and features the same be U12 the following year and competing in the annual Inter-Provincial in-depth tennis departments as the print magazine, competition between Ontario and but with the ability to share stories with friends and social media. ONTENNIS DIGITAL is designed to be Mobile Denis Digital Ad mobile friendly and is optimized for mobile, tablets Shapovalov: Before his big 290x260px and desktops. Ads and video portals are strategically breakthrough Denis Shapovalov: G+ placed in stories. It will be supported by ONTENNISBIG READ Before his big breakthrough newsletter; regular feature stories released throughout the year as well as OTA SPIN, tennisontario.com and social media. A must for advertisers looking I and many others just call him “Shap”; however, his given name is to reach the tennis community in Ontario and + ontennis.ca Denis Shapovalov. I recently checked the OTA archives on my computer ONTENNIS Home ACES Community Profiles LifestyleCompetition Etc in an effort to see when “Shap” entered the Team Ontario radar: broaden their reach. October 30, 2007 – this was the date of the 2007 ACE Cup Team Ontario invitation for players who would be U12 the following year and I and many others just call him “Shap”; however, his given name is Denis Shapovalov. I recently checked the OTA archives on my computer in an effort to see when “Shap” entered the Team Ontario competing in the annual Inter-Provincial competition between Ontario radar: October 30, 2007 – this was the date of the 2007 ACE Cup Team Ontario invitation for players who and Quebec. All selected players were born in 1996 or 1997+ (“+” would be U12 the following year and competing in the annual Inter-Provincial competition between stands for younger…); therefore, all players would have been 10 or 11 ONTENNIS.CA years of age. “Shap” was definitely younger: he was 8 years old at the Ontario and Quebec. All selected players were born in 1996 or 1997+ (“+” stands for younger…); therefore, all players would have been 10 or 11 years of age. “Shap” was definitely younger: he was 8 time, mixed in with a group of boys the likes of Tabilo, Volfson, Manji, years old at the time, mixed in with a group of boys the likes of Tabilo, Volfson, Manji, Obucina – players Obucina – players who are either attending solid NCAA Division 1 DIGITIAL AD SIZES who are either attending solid NCAA Division 1 schools or certainly could have if they had so chosen. schools or certainly could have if they had so chosen. AD MOBILE DESKTOP/TABLET ANNUAL Rates Tablet WIDTH DEPTH WIDTH DEPTH FEE Desktop Digital Ad Digital Ad Mechanical Digital 290px 260px 664px 260px $5,000 (8x*) 664x260px 664x260px - 72dpi, RGB - Accepted formats: JPG, PNG, GIF * Includes 8 ONTENNIS digital ad placements per 12 month period. - Maximum size 50kb ONTENNIS MAGAZINE OVERVIEW OT FEATURE BY PAM OLLEY COMPETITIVE STRUCTURE There was ONTENNIS preTTy Canada’s largest and longest running tennis publication, brings you The OTA much aN OTa TOurNameNT every weekeNd. I was very fOrTuNaTe, COmpeTiTive there was the most up to date features on trade news, junior development, tournaments, a great foundation there and it provided STruCTure enough competition, tips, equipment, health & lifestyle, tennis specific travel and regional news every weekend when i needed DeliverS it. it’s sHOULdn’t BE A SURPRISE THAT THERE IS AN INCREASE OF COMPETITVE from every corner of the province. In-depth reports from our tennis experts, ONTARIO PLAYERS. THE PLAN HAS BEEN WORKING FOR THE LAST 20 YEARS. HOW EXCITING IT WAS THIS hiGheST rANKeD PROFESSIONAL TENNIS PLAYERS CANADiANS iN The SUMMER! SIX MEN FROM 1980’s WERE RARELY SEEN IN THE ONTARIO PLAYING IN THE MAIN LATTER STAGES OF MAJOR distinguished coaches, organizers and players compile this primary source of DRAWS AT ROGERS CUP AND EVENTS. INDEED AT THAT TIME, ANOTHER FOUR PLAYING IN THE HIGHEST EVER RANKED QUALIFYING (CHECK OUT THEIR CANADIAN MALE PLAYER WAS PHOTOS IN OUR ACES GALLERY). ANDREW SZNAJDER WHO BUT NOT SO LONG AGO IT WAS ANDREW SZNAJDER REACHED #46 IN 1989. reading for anyone involved with tennis in Ontario. UNUSUAL TO SEE MORE THAN RANKED 46 IN 1989 ON THE WOMEn’s sidE JILL ONE OR TWO CANADIAN MEN HETHERINGTON HAD REACHED A IN THE MAIN DRAWS. HIGH RANKING OF #6 IN DOUBLES BACK IN THE FALL OF 2003 IN 1989, AND HELEN KELESI HAD VIC BRADEN WROTE A SPECIAL REACHED A SINGLES HIGH ARTICLE FOR ONTARIO TENNIS RANKING OF #26 IN 1991, BUT NO A must for advertisers looking to reach the tennis community in Ontario. MAGAZINE ENTITLEd “CANADA, WOMEN WERE CLOSE TO A TENNIS MYSTERY” in wHICH CHALLENGING CARLING BASSETT HE TRIED TO OPEN A SEGUSO’s rECORD OF BEING CARLING BASSETT DISCUSSION ON WHY CANADIAN RANKED 8 IN 1985 RANKED #8 IN THE WORLD IN 1985. CONTINUED ON NEXT PAGE JAG PHOTOGRAPHY 12 FALL 2016 | TENNISONTARIO.com #GETONTHECOURT | FALL 2016 13 MECHANICAL REQUIREMENTS BIANCA ANDREESCU OT FEATURE BY MIKE McINTYRE its highest ever success levels on the international tennis scene, Tennis Canada is hard at work behind the scenes to ensure that the next wave of Canadian talent finds its way to the top of the AD SIZE COLOUR INCHES sport in order to continue this newly established legacy. That being said, there is certainly no reason to rush youngsters like Andreescu into the professional ranks if they are not yet ready Coach Tauziat and Andreescu at 2015 or could benefit from more time at the junior U18 Orange Bowl, Plantation Florida level. Gone it seems are the days of teenagers HIGHEST JUNIOR winning Grand Slams as they once did with ITF RANKING the Rogers Junior Nationals and reaching the Steffi Graf, Monica Seles, Martina Hingis and JANUARY 2016 finals of the $25,000 ITF Pro event in Gatineau Maria Sharapova. Today’s female tennis players *1 ISSUE WIDTH DEPTH where she fell to American Alexa Glatch who need a little more time to develop and find that was ranked 155th in the WTA rankings at the added power that is required to hit with the likes time and who is more than ten years Andreescu’s of Serena Williams or Andreescu’s current idol, 3 senior. She also enjoyed helping Canada to a third Romanian Simona Halep. 2014 CHAMPION place finish in the Junior Fed Cup and made her In between all the time spent on court and LE PETITS AS debut in the qualifying draw at the Rogers Cup in completing her high school degree online, Toronto in August.