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©2013 Beam Inc., Deerfield, IL USA. BEAM FACT SHEET

BEAM FACTS ›› Rising Star Brands: Skinnygirl Cocktails, Laphroaig Single- Malt Scotch, Knob Creek Bourbon, Basil Hayden’s Bourbon, Kilbeggan Irish Whiskey, Hornitos Tequila, Cruzan Rum Sales 2012 $2.5 billion ›› Local Jewels: DeKuyper Cordials (U.S.), Whisky DYC (Spain), Global Volumes 38 million Larios Gin (Spain), Sourz Liqueur (UK) (9-liter equivalent cases) »» Innovation accounts for ~25% of Beam’s annual sales growth; Number of Employees 3,400 worldwide among the many new products launched in 2013 include Red Stag by Jim Beam HardCore Cider, a limited-edition Jim Beam® Headquarters Deerfield, Illinois Distiller’s Masterpiece, Jim Beam® Signature Craft, Jim Beam® Honey and Jim Beam® Maple; Knob Creek® Smoked Maple, Cruzan® Key Lime, Cruzan® Passion Fruit, Cruzan® Velvet President & CEO Matt Shattock Cinn™ and Cruzan® Distiller’s Collection; Skinnygirl® Mojito, Skinnygirl® Sweet ‘N Tart Grapefruit Margarita, Skinnygirl® White Chairman David Mackay Cherry Vodka, Skinnygirl® Moscato and Skinnygirl® Prosecco; Sauza® Sparkling Margaritas in three fun flavors: Original (Lime), Stock NYSE: BEAM; included in the Wild Berry and Mango Peach; Hornitos® Lime Shot; Pinnacle® S&P 500 Index and the MSCI Rainbow Sherbet Vodka, Pinnacle® Strawberry Shortcake Vodka, World Index. Pinnacle® Caramel Apple Vodka, Pinnacle® Salted Caramel Vodka, Pinnacle® Peachberry Cobbler Vodka, Pinnacle® Pecan Pie Vodka and Pinnacle® Peppermint Bark Vodka; EFFEN® Salted Caramel Vodka; and John DeKuyper & Sons™ CRAVE WHO WE ARE Chocolate Truffle. Beam is one of the world’s leading premium spirits companies »» Operating and commercial locations include: with a unique combination of scale and agility and a focused USA: Kentucky – Clermont, Frankfort, Boston, Loretto • Lewiston, strategy that position us well to outperform and consistently ME • St. Croix, USVI • Canada: Alberta, Walkerville, Toronto • deliver strong, profitable, long-term growth. Mexico: Jalisco, Mexico City • Spain: Madrid, Jerez, Segovia, »» #4 premium spirits company in the world Tomelloso • UK & Ireland: Glasgow, Islay, Aberdeenshire, Horsham, Dublin, Riverstown, Kilbeggan • France: Jarnac • »» Largest U.S.-based spirits company Germany: Frankfurt • Russia: Moscow • Australia: Sydney • New »» Beam dates back to 1795 when Jacob Beam made his first Zealand: Auckland • India: Delhi, Rajasthan • Vietnam: Ho Chi batch of Bourbon in Kentucky Minh City • Singapore • Brazil »» 3 regions: ›› North America (58% of sales) HOW WE COMPETE ›› Europe/Middle East/Africa (22%) We seek to outperform with a strategy focused on three simple ›› Asia Pacific/South America (20%) strategic platforms: »» Create Famous Brands »» Portfolio includes: »» Build Winning Markets »» Fuel Our Growth ›› Power Brands: Jim Beam Bourbon, Maker’s Mark Bourbon, Pinnacle Vodka, Sauza Tequila, Courvoisier Cognac, Canadian Club Whisky, Teacher’s Scotch OUR LONG-TERM GOALS »» Outperform our global spirits market »» Grow operating income faster than sales »» Grow EPS at a high-single-digit rate COMPANY

In 200 countries around the world, consumers call for brands that are part of the Beam family. From Bourbon to Tequila… Scotch to Canadian Whisky… and Vodka, Rum and Irish Whiskey, Beam has built its success bottle by bottle … barrel by barrel … case by case over the past two centuries.

Beam became a stand-alone public company in October 2011 (NYSE: BEAM) and crafts and markets dozens of the world’s top premium spirits brands. The company encompasses more than 15 global operating and commercial facilities and 3,400 employees worldwide. Through a company-wide focus on innovation in both product and marketing, Beam has grown to become the fourth largest premium spirits company in the world and the largest U.S.-based spirits company.

COMPANY AT A GLANCE Headquarters: Deerfield, Illinois Employees: 3,400 worldwide Operations: Operating and commercial facilities on six continents Flagship Brands: Jim Beam, Maker’s Mark, Pinnacle, Sauza, Canadian Club, Courvoisier, Teacher’s Sales: $2.5 billion U.S. (2012)

LEADERSHIP • Matt Shattock, President & Chief Executive Officer • Bob Probst, SVP & Chief Financial Officer • Bill Newlands, President, North America • Albert Baladi, President, Europe/Middle East/Africa (EMEA) • Phil Baldock, President, Asia Pacific/South America (APSA) • Nicholas Fink, SVP, Chief Strategy Officer • Kevin George, SVP, Global Chief Marketing Officer • Clarkson Hine, SVP, Corporate Communications & Public Affairs • Mindy Mackenzie, SVP, Chief Human Resources Officer • John Owen, SVP, Chief Supply Chain Officer • Kenton Rose, SVP, CAO & General Counsel INNOVATION

In 2012, Beam reinforced its overall commitment to crafting spirits that stir the world by investing in a new state of the art Global Innovation Center. Boasting 57,000 square feet, the center showcases an array of technical labs and ideation spaces that drive innovation development including:

• Liquid Arts Studios complete with full working wet bar, brand education workspaces and multiple, modular retail shelf sets • A Packaging Research & Development Lab with expanded capabilities for prototype development, improved package and materials integrity testing and shipping simulation • Product Research & Development Lab to turn trends and consumer insight into early prototypes • Scientific Services & Quality Labs with state-of-the-art analytical testing equipment • Sensory Research with dedicated taste-testing stations • A scalable, flexible and efficient Processing R&D Lab for vetting endless possibilities of new processes and packages for next generation products

With a clear focus on flavor and premiumization, Beam’s innovation pipeline is a key driver of our business. More than one-quarter of Beam’s annual growth comes from new products, and this center is where Beam will combine science and technology with consumer and market trends to bring to life some of the most exciting new cutting-edge products in the marketplace. INNOVATION HIGHLIGHTS

• Jim Beam® kicked off 2013 with the launch of Jacob’s Ghost™, a • Pinnacle® Vodka kicked off 2013 by expanding its portfolio of unique smooth and flavorful aged white whiskey that is versatile enough to flavors with the introduction of Rainbow Sherbet and Strawberry mix in any cocktail. The brand then followed up with a limited-edition Shortcake. Later this same year the brand continued to innovate Jim Beam® Distiller’s Masterpiece, Jim Beam® Signature Craft, Jim by launching Caramel Apple, Salted Caramel, Peachberry Cobbler, Beam® Honey and Jim Beam® Maple. Pecan Pie and Peppermint Bark just in time for fall and the holiday season. • Cruzan® expanded its lavish flavor line-up March 2013 with the launch of Key Lime and Passion Fruit. Late summer of 2013, the • EFFEN® Vodka extended the brand’s portfolio in summer of 2013 brand launched Cruzan Velvet Cinn™, a premium rum horchata with the delicate combination of sweet and savory in EFFEN Salted that combines fine Cruzan Rum with rich, sweet dairy cream and a Caramel Vodka. smooth cinnamon flavor. Fall of 2013, Cruzan releases the Cruzan • Red Stag continued to blaze trails in the flavored bourbon category Distiller’s Collection, comprised of Estate Diamond Dark Rum, the with the introduction of its newest flavor – Red Stag HardCore Cider new Estate Diamond Light Rum and the award-winning Cruzan by Jim Beam® in August of 2013. Single Barrel. • Also in August of 2013, Knob Creek® Bourbon introduced Knob • Skinnygirl® Cocktails continued its expansion as a true lifestyle Creek® Smoked Maple -- a full flavored bourbon infused with natural brand with the March 2013 introduction of Mojito and Sweet ‘N Tart flavors in tribute to the flavor passions of the brand’s founder, Booker Grapefruit Margarita, White Cherry Vodka and Moscato, and this fall Noe. with Skinnygirl Prosecco and three new wine varietals. • John DeKuyper & Sons™ brings another decadent temptation to • In April 2013, Sauza® expanded its footprint in the ready-to-serve the brand’s sinfully delicious CRAVE Chocolate Liqueurs line up category with the introduction of Sauza® Sparkling Margaritas in with the introduction of Chocolate Truffle in fall of 2013. With the three fun flavors: Original (Lime), Wild Berry and Mango Peach. flavor of decadent truffles in a rich chocolate liqueur, Crave satisfies The line, made with a Sauza Silver base, captures the spirit of the consumers’ most indulgent cravings. traditional margarita with refreshing effervescence. • Hornitos® revolutionizes the shot occasion with its first innovation. Hornitos® Lime Shot, which launched in March 2013, has transformed the salt+tequila+lime ritual into a single shot that is great tasting and convenient. The product combines Hornitos® Plata 100% blue agave tequila with natural lime flavor and a touch of salt. CORPORATE RESPONSIBILITY

Beam leads the beverage alcohol industry in upholding the highest advertising standards and making a positive difference in the communities in which we live and work. Our commitment to social responsibility has led us to believe in the power of partnerships in the fight to end alcohol misuse.

We support a variety of industry associations and not-for-profit organizations whose beliefs about responsible consumption of alcohol and the need for collective action in addressing alcohol misuse are aligned with our own. Through the years, we have invested millions of dollars in these organizations to advance the important causes and issues they support. We are also committed to continuous improvement of our environmental, health and safety footprint at our distilleries, warehouses, bottling plants and offices throughout the world.

PHILANTHROPY DRINK SMART® Sharing the good fortune of our flourishing business with worthwhile charities, causes and As one of the world’s leading beverage organizations is one of the most fulfilling parts of Beam’s success. Beam’s focuses efforts around alcohol producers, Beam is committed to meaningful initiatives in the following areas: high standards of responsibility through our drink smart® principles: Operation Homefront • Respect Others. Since 2008, Beam and its bourbon brand, Jim Beam, have helped to raise funds and awareness • Obey the Law. for Operation Homefront, a nonprofit organization which provides emergency financial and other • Take Responsibility. assistance to the families of service members and wounded warriors. • Drink in Moderation. • Be a Responsible Host. Since the partnership’s inception in 2008, Beam has generously donated close to $2.5 million • Drive Safe. and hundreds of volunteer hours to this cause, providing aid and support to military families in need. To learn more about our drink smart initiatives, visit www.drinksmart.com. Our Communities Beam supports local philanthropic initiatives that are close – in proximity and heart – to the communities in which our employees live and work. Several of our global locations have elected NATIONAL CENTER to support their own local causes and have rallied their Beam team members to lend a hand too. FOR DWI COURTS Employee Efforts Beam underwrites America’s first-ever National Center for DWI Courts in a Beam is honored to support our employees who demonstrate generosity and charity every partnership with the not-for-profit National day. Through our Matching Gifts Program, Beam matches one-for-one employees’ monetary Association of Drug Court Professionals. donations made to registered nonprofits. Beam also encourages employee’s desire to serve in The program is designed to reduce the their communities with a standard allotment of paid time off through our Beam Cares Program. incidence of repeat offenders and hardcore This is a great way for employees to find and spend time giving back in a way that’s most drunk drivers (drivers with a high blood meaningful to them. alcohol concentration). Natural Disaster Relief Beam provides ongoing support to raise awareness for the National Center for DWI With locations around the globe, Beam and its communities often feel the effects of natural Courts as part of our ongoing commitment disasters. While no one can prevent these unfortunate occurrences, Beam helps pick up the to eradicate repeat, hardcore drunk driving. pieces and support communities around the world as they rebuild in the wake of adversity by To learn more about The National Center for providing monetary and moral support. DWI Courts, visit www.ndci.org/dwi_drug_ court.htm. ENVIRONMENT Building a sustainable business and protecting the environment is the way Beam operates every day. With a vision to seamlessly integrate sustainability with the management of the business to create more value while leaving a positive, lasting effect on the Earth and its natural resources, Beam has established global standards focusing on three primary areas of sustainable progress:

• Water • Energy • Reduce, reuse, recycle

Beam accelerates progress in all three areas by participating in the Beverage Industry Environmental Roundtable (BIER), a coalition of beverage industry companies working together on environmental initiatives. Through this affiliation, Beam is able to access best practices and benchmarking in areas of Water Footprinting and Energy & Climate Change Mitigation.

Whether part of an environmental project team or simply part of the greater Beam team, we encourage employees to suggest their ideas and take an active role in making Beam a “greener” business. Beam continually looks to improve ways of working, so we can leave a lasting, positive impact on our environment. OUR HISTORY

1757 The Kilbeggan® Irish Whiskey Distillery is established, 2005 Jim Beam® Bourbon fills its 10 millionth barrel of bourbon. making it reputed to be the oldest and longest operating distillery in the world. Jim Beam Brands Worldwide, Inc., purchases more than 20 former Allied Domecq spirits and wine brands. 1795 Jacob Beam sells his first barrel of whiskey and lays the foundation for Jim Beam® bourbon. 2006 Jim Beam Brands Worldwide, Inc. renames itself Beam Global Spirits & Wine, Inc. to reflect its global position in the 1810 The Johnstons begin distilling whisky in Islay, Scotland and marketplace and expanded portfolio of brands. five years later Laphroaig® Scotch whisky is born. 2007 Jim Beam® adds Fred Noe to its iconic bottle, marking the 1811 Courvoisier® earns “Le Cognac de Napoleon” distinction seventh generation of Beam family members to appear on when Napoleon Bonaparte visits the warehouses and later the label. takes several barrels of Courvoisier with him to St. Helena. 2007 The Kilbeggan Distillery celebrates its 250th anniversary. 1840 T.W. Samuels builds the family’s first commercial distillery in Samuels Depot, Kentucky. 2008 The company establishes a dedicated Beam-owned U.S. sales force, and Canadian Club® celebrates its 150th year 1843 Felix Courvoisier establishes the Courvoisier business in its anniversary. The portfolio expands with the addition of current location of Jarnac, France. Ardmore® Traditional Cask, (ri)1® and Cruzan® Rum.

1858 Canadian Club® Whisky is born. 2009 Red Stag by Jim Beam®, a Kentucky Straight Bourbon Whiskey infused with natural black cherry flavor, is launched. 1873 Don Cenobio Sauza founds a distillery in Tequila, Mexico and takes Sauza® tequila to market. Matthew J. Shattock is named Beam President & CEO.

1934 Jim Beam rebuilds the family distillery and establishes the 2010 Maker’s Mark® introduces its first innovation in the brand’s James B. Beam Distilling Co. history, Maker’s 46™.

1945 Chicago spirits merchant Harry Blum buys the James B. The Clermont, Ky., Jim Beam plant celebrates 75 years in Beam Distilling Co. operation following the end of Prohibition.

1952 Bill Samuels Sr. purchases what is known today as the 2011 Beam acquires Skinnygirl® Cocktails and becomes the Maker’s Mark distillery and burns the 170-year old family leader in the fast growing ready-to-serve category. recipe. He develops a bourbon whisky made with red winter wheat and soon after begins barreling Maker’s Mark. Beam announces long-term sales, distribution and RTD manufacturing agreement with Coca-Cola Amatil in 1968 American Brands Company (predecessor company of Australia. Fortune Brands, Inc.) purchases the James B. Beam

Distilling Co. Beam Global Spirits & Wine changes its name to Beam Inc., separates from Fortune Brands and becomes a stand-alone 1975 Bill Samuels, Jr. becomes President and CEO of Maker’s Mark. public company (NYSE: BEAM). Beam acquires Cooley Distillery, the industry’s only 1987 John Teeling establishes the Cooley Distillery with vision to 2012 restore some of the ancient brands of Irish whiskey to their remaining Independent Irish whiskey distillery, and enters former glory and, at the same time, create more choice for one of the spirits industry’s fastest-growing categories, Irish consumers through innovation and the revival of old stilling Whiskey. techniques. Beam acquires Pinnacle® Vodka, one of the industry’s ® 1987 James B. Beam Distilling Co. purchases National Distillers fastest-growing spirits brands, and Calico Jack Rum. including brands such as DeKuyper® cordials and liqueurs and becomes Jim Beam Brands Co. Beam invests $30 million and opens its new Jim Beam American Stillhouse visitors’ experience and Global 1988 Cooley Distillery buys Old Kilbeggan Distillery. Innovation Center in Clermont, Ky.

1992 Booker Noe introduced his own signature bourbon, 2013 Beam celebrates grand opening of new global business Booker’s® Bourbon, followed by the rest of the Small services center in the heart of Fourth Street Live! downtown Batch Bourbon Collection® including Knob Creek®, Basil Louisville, Ky. Hayden’s®, and Baker’s®. With the launch of the collection, Booker single-handedly created the Super Premium Forbes names Beam one of the world’s most innovative Bourbon category, the fastest growing category in the companies. bourbon segment today.

1996 DeKuyper Pucker® line of “sweet and sour” schnapps debuts with Cheri-Beri and Grape flavors. OUR BRANDS

As a company with some of the best-known and most widely talked about brands in the world, Beam has centuries of product development, innovation and proven experience building successful global brands.

We particularly pride ourselves in having the most extensive whiskey portfolio in the industry with our breadth and depth spanning Bourbon, Canadian, Scotch and Irish whiskies.

Our flagship brand, Jim Beam® Bourbon, is the number one-selling bourbon in the world with seven million cases sold worldwide annually. In addition to having the world’s best-selling bourbon, we are proud to own a collection of some of the finest small batch and specialty bourbons on the market, including Maker’s Mark®, Red Stag by Jim Beam®, Jim Beam® Devil’s Cut™, Jacob’s Ghost™, Knob Creek® and Basil Hayden’s®.

Beam also owns other category-leading whiskies including Canadian Club®, one of the world’s leading Canadian whiskies, Laphroaig®, the number one Islay single malt Scotch and Teacher’s®, the number one Scotch whisky in India. Teacher’s® is also the market leader in India and Brazil for locally bottled spirits.

Our vodkas include the fast-growing Pinnacle Unflavored Vodka, the highest rated vodka and trophy winner at the 2013 International Wine & Spirit Competition (IWSC), and more than 30 delicious Pinnacle flavors. Additionally our portfolio includes Skinnygirl® Vodka with Natural Flavors, EFFEN® Vodka, Pucker® Flavored Vodka and Vox® Vodka.

Changing the face of cocktailing, Skinnygirl® is the first and only low-calorie cross-category lifestyle brand which includes ready-to-serve cocktails, vodkas and wine.

Our cognac and brandies lead their categories with Courvoisier®, “The Cognac of Napoleon,” Fundador® brandy and Centenario® brandy.

Our tequilas are among the finest and best-selling in the world. Sauza® is the number two tequila worldwide by volume, the fast growing premium Hornitos®, our certified USDA organic super-premium Tres Generaciones® and the award-winning El Tesoro de Don Felipe® is one of the last hand- crafted tequilas produced in Mexico.

Driving the cocktail craze, DeKuyper®, the best-selling line of cordials and liqueurs in the U.S., continues to define the category with nearly 60 flavors, including its best-selling Pucker® line.

BRAND CRAFTSMANSHIP The stories behind the individual brands and how and where they are made are unique, but they all share the same exceptional characteristics of quality, authenticity and craftsmanship.

Craftsmanship is at the heart of Beam’s operations. It starts with a diverse variety of natural ingredients which are harvested to form the core of our brands, from rye, wheat, corn and malt to agave plants; it continues with the tools that we use to grind, mix, ferment, bake and store these ingredients — from stills and steel casks to oak barrels. In all cases, we use the finest ingredients and time-tested methods in crafting our products.

Dubbed “partially science, partially art,” distilling is a combination of these two seemingly distinct skills. Our Master Distillers and Master Blenders will tell you that science alone is not enough; the art of distillation comes into play through instinct, an acute use of four of the five senses — smell, taste, touch and sight — and years of on-the-job experience. In some cases, that translates into centuries of knowledge that has been passed down from generation to generation.

While each of our Master Distillers preside over different brands, they have the same things in common with one another: skill, passion, respect, pride, discerning standards and patience. BEAM BRANDS

2 GINGERS® Irish Whiskey Jacob’s Ghost™ White Whiskey (ri)1® Straight Rye Whiskey

After Shock® Liqueur Jim Beam® and Cola RTD Ronrico® Rum

Alberta Premium® Canadian Rye Whisky Jim Beam Black® Kentucky Straight Bourbon Salignac® Cognac Whiskey Ardmore® Traditional Cask Highland Single Sauza® Tequila Malt Scotch Whisky Jim Beam® Devil’s Cut™ Bourbon Whiskey Sauza® Sparkling Margaritas Baker’s® Kentucky Straight Bourbon Whiskey Jim Beam® Honey Skinnygirl® Cocktails Basil Hayden’s® Kentucky Straight Bourbon Jim Beam® Kentucky Straight Bourbon Whiskey Whiskey Skinnygirl™ Vodkas

Beam’s Eight Star® Blended Kentucky Jim Beam® Maple Skinnygirl™Wine Whiskey Jim Beam® Signature Craft 100 ANOS® Tequila Booker’s® Kentucky Straight Bourbon Whiskey Jim Beam® Straight Rye Whiskey Tres Generaciones® Tequila

Bourbon deLuxe® Kentucky Straight Bourbon Jim Beam® Choice Kentucky Straight Sourz® Liqueurs Whiskey Bourbon Whiskey Sunny Brook® Blended Whiskey Brigadier® London Dry Gin Kamchatka® Gin and Vodkas Tangle Ridge® Double Casked® Blended Calico Jack® Rum Kamora® Imported Coffee Liqueurs Canadian Whisky

Canadian Club® Whisky Kessler® American Blended Whiskey Teacher’s® Scotch Whisky

Carvalho, Ribeiro & Ferreira® (CR&F Brandy) Kilbeggan® Irish Whiskey Terry Centenario® Brandy

Castellana Aniseed Knob Creek® Straight Bourbon Whiskey Terry 1900® Brandy

Centenario® Brandy Knob Creek® Single Barrel Reserve Bourbon Tres Cepas® Brandy Whiskey CocoRibe® Virgin Islands Rum Tyrconnell® Single Malt Irish Whiskey Knob Creek® Smoked Maple Conch Republic Rum VOX® Imported Vodka Knob Creek® Rye Whiskey Connemara® Peated Single Malt Whisky DYC® Laphroaig® Islay Single Malt Scotch Whisky Courvoisier® Cognac Windsor® Imported Canadian Supreme Larios® Dry Gin Blended Whisky Cruzan® Rum Leroux® Cordials and Liqueurs, Flavored Cruzan Velvet Cinn™ Brandies and Brandy

DeKuyper® Cordials and Liqueurs, Flavored Maker’s Mark® Bourbon Brandies and Brandy Old Bourbon Hollow Kentucky Straight EFFEN® Vodka Bourbon Whiskey

El Tesoro de Don Felipe® 100% Agave Old Crow® Kentucky Straight Bourbon Tequilas Whiskey

Fundador® Brandy Old Grand-Dad® Kentucky Straight Bourbon Whiskies Gilbey’s® Gin, Rums and Vodka Old Overholt® Straight Rye Whiskey Greenore® Single Grain Irish Whiskey Pinnacle® Vodka Harveys® Bristol Cream Sherry PM® DeLuxe blended Whiskey Hornitos® Tequila Pucker® Flavored Vodka Hornitos® LimeShot Red Stag by Jim Beam® Bourbon Whiskey JDK & Sons™ O3 JIM BEAM® BOURBON

PRODUCT HERITAGE ACCOLADES Jacob Beam sold his first barrel of bourbon in 1795, laying the foundation for an enduring Jim Beam®: family business that lasted through even the hardships of Prohibition – which led the family to try growing citrus, coal mining and even running a lime quarry. After repeal in 1933, however, #1 selling bourbon whiskey in the world the Beam family quickly returned to producing bourbon. In fact, at aged 70, James Beauregard Beam, or “Jim” – the namesake behind Jim Beam® bourbon – personally rebuilt the family’s Best-selling spirit in Australia distillery, by hand, in just 120 days. “Best Bourbon Whiskey,” About.com Cocktail’s After seven generations and 30 family members of master distillers, the Jim Beam family tradition 2013 “Readers’ Choice Awards” continues on today. In 2005, Frederick Booker Noe III, the great-grandson of Jim Beam, filled the 10 millionth barrel of Jim Beam, keeping the tradition of Jacob Beam alive for the next generation Jim Beam Black®: of bourbon drinkers. Finalist – “Extraordinary, Ultimate www.jimbeam.com Recommendation,” 2013 Ultimate Spirits Jim Beam on Facebook Challenge @jimbeamofficial Jim Beam Black - Gold, 2013 Los Angeles PRODUCT ATTRIBUTES International Spirits Competition • Aged four years and bottled at 80 proof. Jim Beam Black - Gold Outstanding, 2013 • True to its original recipe for more than 200 years. IWSC • Only American whiskey made the same way, by the same family since 1795 • Portfolio also includes Red Stag by Jim Beam®, Jim Beam Devil’s Cut™, Jim Beam Rye®, Jim Jim Beam Signature Craft Beam’s Choice® and Jim Beam 7-Year. • Jim Beam Black® which is made from the Beam family recipe, double-aged eight years and Jim Beam Signature Craft 12 - Gold, 2013 bottled at 86 proof. IWSC

ADDITIONAL INFORMATION Jim Beam Signature Craft 12 - Gold, 92, 2013 Los Angeles International Spirits Competition • Reached a historic milestone with the filling of the 12 millionth barrel of Jim Beam in October 2011. This marked the second time Jim Beam has filled one million barrels in less than three Jim Beam Signature Craft 12 - Gold Medal, years (first time was 2008), offering further evidence of the sustained growth in international 2013 San Francisco World Spirits Competition and domestic demand for “America’s Native Spirit.” • On average, the Jim Beam Distilleries in Clermont and Boston, Ky. fill approximately 1,800 barrels a day. • With more than 100,000 visitors annually, Jim Beam continues to be the industry leader and positions its flagship distillery as the gateway to the Kentucky Bourbon Trail. • Jim Beam has long-standing successful partnerships with ESPN and Kid Rock.

CONSUMPTION AND MIXING TRENDS Enjoy Jim Beam on the rocks, with water, neat, mixed with ginger ale or cola or in your favorite classic cocktail.

RECIPES Jim Beam Black® Old Fashioned 1½ parts Jim Beam Black® Bourbon ½ tsp sugar 2 dashes bitters Cherry Orange slice Lemon wedge

In an old-fashioned glass, place ½ tsp sugar and 2 dashes bitters dissolved in water. Fill with ice. Pour the bourbon and garnish with a cherry, orange slice and lemon wedge. JIM BEAM® DEVIL’S CUT®

PRODUCT HERITAGE ACCOLADES Jim Beam® Devil’s Cut® is a premium bourbon whiskey created using a proprietary process that Jim Beam Devil’s Cut: Gold Medal - 2013 IWSC extracts the liquid trapped inside the wood of the bourbon barrels. The name Devil’s Cut plays off the notion of “Angel’s Share” in bourbon-making. As Bourbon ages, a portion of liquid is lost Jim Beam Devil’s Cut: Double Gold Medal, from the barrel due to evaporation—that’s the Angel’s Share. After aging, when the bourbon is “Best In Show” - 2013 San Francisco World dumped out of the barrel, a certain amount of whiskey is left trapped within the wood of every Spirits Competition barrel—it’s that liquid, and the rich flavors from deep within the barrel wood it contains, that we unleash and put back into our Bourbon to create Devil’s Cut®. Jim Beam Devil’s Cut: Gold Medal - 2013 BTI www.jimbeamdevilscut.com 2012 Beverage Information Network Growth www.facebook.com/jimbeam Brand @jimbeamofficial

PRODUCT ATTRIBUTES • Devil’s Cut® is made by recapturing the rich bourbon and flavors previously trapped in the barrel wood, and carefully adding them back into extra-aged, six-year Jim Beam® Bourbon to create the finely-balanced, smooth 90 proof Devil’s Cut® Bourbon. • The aroma of Devil’s Cut® showcases the deep notes of vanilla and wood pulled from the extracted liquid of the barrel. • By extracting the liquid trapped within the barrel wood, bold bourbon notes of wood, oak and vanilla are unleashed and give Devil’s Cut® an intense but smooth flavor that separates itself from other bourbons. • Devil’s Cut® is available in more than 20 countries worldwide.

CONSUMPTION AND MIXING TRENDS • Devil’s Cut® should be enjoyed neat, on the rocks, as a shot or mixed with cola. It’s great for those occasions when you’re looking to unleash your spirit with a great night filled with the makings of bold memories. RED STAG BY JIM BEAM®

PRODUCT HERITAGE ACCOLADES Red Stag by Jim Beam® Bourbon Whiskey brings flavor to the Bourbon category. Created Impact Hot Brand for three consecutive years – through a unique, artisanal process where flavors are infused into our four-year-old Bourbon, Red 2010, 2011 & 2012 Stag is true to our rich Bourbon heritage—only with a twist. 2012 Beverage Information Network Growth Red Stag Black Cherry by Jim Beam® was successfully launched in 2009, and was named the Brand #2 Spirits innovation in 2010 and the #1 Bourbon introduction in the previous 10 years. Since storming out of the gate, Red Stag Bourbon has helped spark a surge for new, innovative Red Stag by Jim Beam - Technomic’s 2013 whiskies infused with flavor. We are seeing this bring new consumers into the category who “Fast 50 Spirits Brands” previously had not considered brown spirits, and we a proud to have been the first whiskey to acknowledge and address this trend. Red Stag by Jim Beam Black Cherry - Gold Medal, 2013 San Francisco World Spirits In 2012, Jim Beam® expanded its world-leading bourbon portfolio with two new Red Stag Competition expressions– Red Stag Honey Tea and Red Stag Spiced. Red Stag Honey Tea and Red Stag Spiced, like their predecessor, use signature Jim Beam four-year-old bourbon – the world’s Red Stag by Jim Beam Spiced - 90; Highly number one bourbon – as a base, but instead of black cherry, the new expressions are honey tea Recommended, 2013 Ultimate Spirits Challenge and cinnamon flavored. All three Red Stag Bourbon offerings provide a mixable, approachable spin on America’s native spirit. www.jimbeam.com/red-stag www.facebook.com/JimBeam @jimbeamofficial

PRODUCT ATTRIBUTES • Red Stag Bourbon is expertly crafted with four-year-old Jim Beam Kentucky Straight Bourbon Whiskey and infused with natural flavors. • While Red Stag Black Cherry is the flagship expression for the Red Stag portfolio, Red Stag Honey Tea and Red Stag Spiced are two separate expressions, made with honey, tea and cinnamon flavors that use signature Jim Beam four-year old bourbon as a base. • Our master blender infuses 80-proof four year-old Kentucky Straight Bourbon Whiskey with natural flavors to make every bottle of Red Stag by Jim Beam. • Red Stag Bourbon is now available in more than 30 countries worldwide.

CONSUMPTION & MIXING TRENDS • Red Stag Bourbon is perfect for those who haven’t considered bourbon before — or those who simply want to add a little flavor to their flask. In the spring and summer months, Red Stag Honey Tea is delicious on its own, as a chilled shot or mixed with lemon-lime soda. • Served on its own, as a chilled shot or mixed with ginger ale, Red Stag Spiced is the perfect complement to the fall and winter seasons. • Red Stag Black Cherry is delicious on its own, in cola, or in any number of new or updated classic cocktails any time of the year.

RECIPES Red Stag Black Cherry & Cola Buck Tea Red Stag Black Cherry & Cola 1.5 part Red Stag by Jim 3 parts Red Stag Bourbon Beam® Honey Tea Bourbon 4 parts Cola 4.0 part Lemonade/ Tea Build over rocks in a tall glass. Baked Red Apple Garnish with a lemon wedge. 1.5 part Red Stag by Jim Beam® Spiced In an old-fashioned glass, place Bourbon ½ tsp sugar and 2 dashes Fresh Pressed Apple Juice bitters dissolved in water. Fill Build over ice or serve hot. Garnish with a with ice. Pour the bourbon and lemon wedge. garnish with a cherry, orange slice and lemon wedge. MAKER’S MARK® BOURBON

PRODUCT HERITAGE ACCOLADES Kentucky distiller Bill Samuels, Sr., founder of Maker’s Mark, set out to make a better tasting “Established Growth Brand,” Beverage Industry bourbon whisky. What he discovered was that by using red winter wheat in the mash instead of Growth Brand Awards, 2012 the traditional distiller’s rye, the bourbon whisky was smoother to the palate. 2012 Impact Hot Brand Maker’s Mark® Bourbon is distinct not only for its unique flavor, but also its iconic packaging that is dipped and sealed by hand in red wax, the brainchild of Margie Samuels, Bill Sr.’s wife. “Visitor Attraction of the Year,” 2008 Icons of Mrs. Samuels was a collector of fine English pewter, and the hallmarks made by the craftsman Whisky Award, Whisky Magazine of those works inspired her to name her husband’s masterpiece Maker’s Mark. The Samuels set high standards for handcraftsmanship and quality, and for more than 50 years the distillery has continued to make Maker’s Mark exactly as they did.

In 2010, the first new product ever for Maker’s Mark, Maker’s 46® Bourbon was introduced. Maker’s 46 Bourbon is created by removing fully matured Maker’s Mark bourbon from its barrel, affixing seared French oak staves to the inside of the original barrel, then putting the Maker’s Mark back in and aging it several more months. “46” is the number assigned by the barrel maker to the process he created specifically for this project. This launch contributed to double digit growth of Maker’s Mark’s in both the U.S. and international markets, and helped the brand to crack one million cases sold in 2010.

In 2011, this tremendous legacy advanced into its third-generation as Bill Samuels, Jr. retired and his son Rob Samuels was named Maker’s Mark Chief Operating Officer. Bill Samuels continues his passion and drive for the brand and distillery to this day as Chairman Emeritus. The Maker’s Mark Distillery in Loretto, Ky., was designated a National Historic Landmark in 1980, becoming the first distillery in America to be so recognized, and was decreed as “The oldest operating bourbon distillery in the world” by the Guinness World Records Book. Maker’s Mark is one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting more than 100,000 visitors each year.

PRODUCT ATTRIBUTES • Made in batches of less than 1,000 gallons, or just 19 barrels, at a time. • One of a few Bourbons made exclusively with iron-free limestone purified spring water. • Maker’s Mark propagates its own yeast with some of the cultures dating back to the pre- prohibition era. • Maker’s Mark is aged in white oak barrels that are air dried for nine months and charred inside (adds caramel flavor and amber color) before use. • Barrels of aging Maker’s Mark are rotated by hand in the warehouse from top down to take advantage of temperature variations. Each barrel is sampled for taste before being moved. • Every bottle is hand dipped in the signature red wax, hence no two bottles are alike.

ADDITIONAL INFORMATION Maker’s Mark has a strong commitment to the environment and strives to be the leader in eco- friendly practices. Maker’s Mark is the only whisky distillery in North America to utilize an Energy Production Facility that uses byproducts stemming from the production process to generate renewable energy.

CONSUMPTION AND MIXING TRENDS Maker’s Mark is best served neat, on the rocks or as the key component of the perfect Manhattan, Old Fashion, Mint Julep, and Maker’s Mark & Ginger.

RECIPES Maker’s Mark® Mint Julep * Simple Syrup Fresh Mint 1 cup Granulated Sugar 2 tbs Simple Syrup* – Muddle with Mint 1 cup Distilled Water 1 ½ parts Maker’s Mark® Splash of Distilled Water Heat to dissolve sugar, stirring constantly so the Powdered sugar sugar does not burn. Set aside to cool.

Fill glass with crushed ice and pour mint and simple syrup mixture plus bourbon over top. Sprinkle top of ice with powdered sugar. Garnish with a Mint spring. PINNACLE® VODKA

PRODUCT HERITAGE ACCOLADES Acquired by Beam in 2012, Pinnacle is a clean, smooth and extremely mixable imported vodka. 2013 IWSC – Pinnacle Unflavored: Vodka Awarded the top honor for the vodka category in the 2013 International Wine & Spirit Competition Trophy and Outstanding Gold Medal (IWSC), Pinnacle’s flagship Unflavored vodka beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category. 2013 SIP Awards – Pinnacle Whipped Vodka: “Best of Class” Platinum Ranked the #5 growth brand among the top 100 premium spirits brands worldwide in 2012 according to Impact, Pinnacle’s track record of successful flavor innovation places the brand at 2013 SIP Awards – Pinnacle Unflavored Vodka: the core of the category’s growth, as flavors generate the vast majority of vodka’s growth in the Gold Medal U.S. 2012 Impact “Hot Brand” Offering a premium liquid at an affordable price point, the Pinnacle Vodka line features its 2012 Beverage Information Network Growth award-winning Unflavored variant, its biggest selling single offering in the line, and more than 30 Brand Awards “Established Growth” brand delicious flavors. #5 growth brand among the top 100 premium With more than 30 flavor options available: Atomic Hot, Berry, Blackberry, Blueberry, Cake, spirits brands worldwide for 2012 (Impact) Caramel Apple, Cherry, Cherry Whipped®, Cherry Lemonade, Chocolate Whipped®, Citrus, Cookie Dough, Coconut, County Fair Cotton, Cucumber Watermelon, Grape , Key Lime® Whipped, Kiwi-Strawberry, Mango, Marshmallow, Orange, Orange Whipped®, Peach, Peachberry Cobbler, Pecan Pie, Peppermint Bark, Pineapple, Pomegranate, Pumpkin Pie, Rainbow Sherbet, Raspberry, Red Berry, Red Liquorice, Salted Caramel, Strawberry Shortcake, Tropical Punch, Vanilla, the Original Whipped® … you are sure to find a flavor that suits you. Or stick with our exceptional unflavored Pinnacle Vodka (80 proof and 100 proof) and enjoy it neat, on the rocks or in a delicious cocktail.

Pinnaclevodka.com Facebook.com/Pinnaclevodkas Twitter: @PinnacleVodka

PRODUCT ATTRIBUTES • 5 times distilled, imported • 2013 flavor innovations include Strawberry Shortcake, Rainbow Sherbet, Caramel Apple, Salted Caramel, Pecan Pie, Peachberry Cobbler, Peppermint Bark

CONSUMPTION AND MIXING TRENDS Five times distilled, Pinnacle has a smooth, balanced finish that will please any connoisseur. Stick with Pinnacle unflavored Vodka (80 proof) and enjoy it neat or on the rocks, or choose from the more than 30 flavor options available.

RECIPES

Pinn-Passion Buttercream Icing 2 parts Pinnacle Vodka 2½ parts Pinnacle Cake 1 part Orange Juice 1 part DeKuyper Butterscotch 1 part Pineapple Juice Schnapps Splash Grenadine Splash half & half

Mix in a glass with ice and garnish with a Shake over ice and strain into a cherry. chilled martini glass. Top with a dollop of whipped cream.

Whipped Cream Pie 2 parts Pinnacle Whipped 1 part Cruzan Coconut Rum 1 part Cream

Shake with ice and strain into a chilled martini glass. Top with a dollop of whipped cream. CANADIAN CLUB® CANADIAN WHISKY

PRODUCT HERITAGE ACCOLADES Canadian Club was founded by Hiram Walker in 1858. Walker’s uniquely smooth whisky quickly 54 on the world’s top-100 premium spirits list gained popularity in the late 19th Century Gentlemen’s Clubs throughout the US and Canada and became known as “Club Whisky.” The popularity of “Club Whisky” caused American distillers 2013 San Francisco World Spirits Competition to petition Walker and the U.S. Government to add the word “Canada” to the name to make a - Canadian Club Small Batch 12 Year Old: clear distinction from competing American whiskies. The name was changed to Canadian Club® Double Gold Medal Whisky. The famous Whisky played a major role in history as the “unofficial” Whisky of Prohibition. Located just over the border in Windsor, Canada, Canadian Club was able to continue legally 2013 San Francisco World Spirits Competition producing whisky between 1920 and 1933 when the sale of beverage alcohol was prohibited in - Canadian Club Small Batch 8 Year Old: Gold the United States. It is rumored that CC quickly became a favorite of Al Capone who operated a Medal lucrative business smuggling the spirit across the Detroit River to thirsty Americans. 2013 International Spirits Challenge - Canadian For more than 150 years, Canadian Club has been known worldwide as smooth, versatile and Club 1858 5 Year Old: Gold Medal easy to enjoy. Today, Canadian Club is served and enjoyed in more than 150 countries across the globe. 2012 New York International Spirits Competition Canadian Whiskey Distillery of the Year www.canadianclub.com 2012 Canadian Whisky Awards - Canadian Club Reserve: Gold Medal PRODUCT ATTRIBUTES • The award-winning family of Canadian Club Whiskies includes a 6 Year Old/Premium, Classic® 2012 San Francisco World Spirits Competition - 12 Year Old, Reserve 10 Year Old, Sherry Cask, 100 Proof, 20 Year Old, 30 Year Old. Canadian Club Sherry Cask: Gold Medal • The following Canadian Club RTDs are also available in Australia and New Zealand: Canadian Club & Cola, Canadian Club & Dry, Canadian Club & Ginger Beer. • Only Canadian whisky that’s Barrel Blended™ before aging to allow the flavors to marry resulting in an exceptionally smooth whisky. • Double distilled to remove fusel oils creating a light tasting whisky. • Aged longer than the industry standard in once-used American white oak bourbon barrels to give the whisky its mellow flavor. • Each expression is made from a different ratio of corn, rye, rye malt and barley malt distillates.

CONSUMPTION AND MIXING TRENDS The most popular ways to enjoy Canadian Club is with ginger ale, club soda, or cola. Classic 12 or Reserve 10 is best served neat, on the rocks or with water.

RECIPES The Burgundy 1½ parts Canadian Club® Whisky 4 parts Ginger Ale Splash of Cranberry Juice Serve in a rocks glass over ice. TEACHER’S® SCOTCH WHISKY

PRODUCT HERITAGE ACCOLADES In the 1830s, when a Victorian grocer named William Teacher Sr. embarked on a quest to Teacher’s® Scotch is the #1 Scotch Whisky create one of the finest Scotch blends, he set off on a journey singular in its quest for perfection. brand in India and #3 Scotch whisky in the UK But what set him apart from other purveyors of the Art of Scotch was his unique style. An #49 on the world’s top-100 spirits list uncompromising perfectionist (aptly named Old Thorough), William Teacher sought the finest malts and insisted on using an unusually high percentage of malt whisky, thereby setting the bar higher for other blenders. This gave a distinctly premium, sophisticated and High Malt character to the blend. It wasn’t long before that the world took note of this new benchmark and became RECIPES one of the most sought after blends which we now famously know as the Teacher’s Scotch whisky. Teacher’s® Manhattan 1 ½ oz/ 45ml Teacher’s www.teacherswhisky.com ½ oz/ 15ml Sweet Vermouth 1 tsp. maraschino cherry juice/ Cranberry Juice PRODUCT ATTRIBUTES 1 maraschino cherry/ or normal cherry Shake Teacher’s family of whiskies is known for exceptionally high malt content, a feature which all together for 30 seconds. contributes to its unique character and flavour. Produced at Ardmore Distillery, the only “fully Strain into chilled Manhattan glass. peated” Highland Malt, unique in all of Scotland, it has the distinction of having the wonderfully subtle flavours of Highland Malts married to the smoky “peated” rich robustness of the Islay. Garnish with a maraschino cherry/ or normal Many of Teacher’s variants are double matured in 19th century quarter casks which provide up cherry & Twist of Orange Peel to 30% more maturation and the smaller size allows more contact with the wood. (served up, no ice).To be served in Manhattan glass

CONSUMPTION AND MIXING TRENDS Teacher’s®, Lime and Cola There are many ways you can enjoy Teacher’s Scotch Whisky from the classic Manhattan to Fill your glass with a handful of ice cubes or serving it neat. crushed ice if you prefer. Pour in a measure of Teacher’s Highland Cream, add your favorite cola to taste and finish with a squeeze of lime. EXPRESSIONS The smoky flavors of Teacher’s blend perfectly. • Teacher’s 25 Years old blended Scotch • Teacher’s 50, 12 YO whisky • Teacher’s Highland Cream • Teacher’s Highland Single Malt • Teacher’s Ready to Drink (Teacher’s & Cola • Teacher’s Origin, (Quarter Cask) and Teacher’s & Soda) KILBEGGAN® IRISH WHISKEY

PRODUCT HERITAGE ACCOLADES Situated on the Brosna River in Co. Westmeath is the Kilbeggan Distillery – the home of 2013 IWSC - Gold Medal Kilbeggan® Irish whiskey. Opened in 1757, the Kilbeggan Distillery is reputed to be the oldest operating distillery in Ireland. A lot happens in 250 years but one thing has stood the test of time 2013 Ultimate Spirits Challenge – 91; Excellent; – the quality of Kilbeggan Irish whiskey. Highly Recommended

Kilbeggan is a uniquely Irish whiskey. Like most Irish people, Kilbeggan is easy going and 2013 Los Angeles International Spirits approachable, but with its own distinctive style. The finest grain and malt whiskeys are blended Competition – Gold 92 points (Irish Blended together for the smooth, sweet taste and lovely malty finish that is Kilbeggan Irish whiskey. Whiskey)

2013 Ultimate Spirits Challenge – Kilbeggan 18: PRODUCT ATTRIBUTES 94; Excellent; Highly Recommended • Marquees include Kilbeggan Irish Whiskey, Kilbeggan 15 Year Old and Kilbeggan 18 Year Old 2013 San Francisco World Spirits Competition – • Opened back in 1757, the Kilbeggan Distillery is the oldest distillery in the world and has the Kilbeggan 18: Gold Medal oldest Pot Still in operation today. • Characterized as “The Sweet One,” Kilbeggan’s sweet caramel, vanilla and toasty wood 2013 World Whiskey Awards – Kilbeggan 18: aromas lead to a soft silky, sweet golden raisin, caramel and peppery spice flavoros and a Best Irish Blended Whiskey creamy vanilla and tasty wood finish. 2013 World Whiskey Awards – Kilbeggan 18: CONSUMPTION AND MIXING TRENDS Best Irish Blended Whiskey 13 to 20 years Kilbeggan can be enjoyed in many different ways. It can be consumed on its own or with a drop 2013 BTI (Beverage Tasting Institute) – of water, and it also makes the perfect Irish coffee or cocktail. Kilbeggan 18: 93; Gold Medal; “Exceptional”

RECIPES The Perfect Kilbeggan® Irish Coffee 1 part of Kilbeggan Irish Whiskey Brown Sugar Freshly brewed quality coffee Whipped cream

In a pre-heated goblet glass mix; 1 part Kilbeggan Irish whiskey, freshly brewed coffee and brown sugar (as much or as little as you like). Whip the cream to a honey-like consistency and delicately float it on top with loving care. Garnish with grated chocolate / nutmeg. LAPHROAIG® SINGLE MALT SCOTCH WHISKY

PRODUCT HERITAGE ACCOLADES Laphroaig® Islay Single Malt Scotch Whisky Laphroaig 10 Year Old Cask Strength: Double Gold, 2013 San Francisco World Spirits Laphroaig literally means “the beautiful hollow by the broad bay.” Born from the streams and blue Competition peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in Laphroaig Cask Strength: 92, Extraordinary, every bottle. Ultimate Recommendation, 2013 Ultimate The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced Spirits Challenge – next to ocean water and on land that gives Laphroaig a unique peaty taste. Laphroaig is one Laphroaig Cask Strength: 91, Exceptional 2013 of only a few distilleries that still uses traditional malting floors, and dries and infuses its own malt BTI with the thick blue smoke from old peat-fired kilns. Laphroaig Triple Wood: Gold, 2012 San Francisco World Spirits Competition PRODUCT ATTRIBUTES Laphroaig Triple Wood: Gold, 2012 Ultimate Spirits Challenge • The award-winning family of Laphroaig Single Malt Scotch Whiskies includes a 10 Year Old Cask Strength, 10 Year Old, Quarter Cask, 15 Year Old, Triple Wood, 18 Year Old, 25 Year Old, Laphroaig Triple Wood: 91, Exceptional 2013 27 Year Old, 30 Year Old and 40 Year Old. BTI • Laphroaig is the #1 selling Islay Single Malt Scotch Whisky. Laphroaig 10 Year Old: Double Gold, 2012 San • One of only a few distilleries that still uses traditional malting floors, and dries and infuses its Francisco World Spirits Competition own malt with the thick blue smoke from old peat fired kilns. • Characterized by the pungent, earthy aroma of the blue peat smoke; the sweet nuttiness of the Laphroaig 10 Year Old: Gold, 2012 IWSC barley; and the delicate, heathery perfume of Islay’s streams. Laphroaig 10 Year Old Cask Strength: Double • Laphroaig is the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Gold, 2012 San Francisco World Spirits Prince Charles. Competition Laphroaig 10 Year Old Cask Strength: Gold, CONSUMPTION AND MIXING TRENDS 2012 IWSC Take it neat or with a splash of soft water. Roll it around on your tongue. Take the time to Laphroaig Quarter Cask: Gold, 2012 San experience its rich, full flavor and Islay peat smoke character. Francisco World Spirits Competition Laphroaig Quarter Cask: Gold, 2012 FRIENDS OF LAPHROAIG International Review of Spirits (BTI) Laphroaig has many appreciators around the globe, attested to by its more than 440,000 Laphroaig Triple Wood: Gold, 2012 IWSC registered friends, each of whom receives a lifetime lease on one square foot of Islay, next to the distillery. www.laphroaig.com DYC® WHISKY

PRODUCT HERITAGE ACCOLADES DYC Whisky was the first whisky produced in Spain since Nicomedes Garcia founded Destilerias #3 whisky in Spain DYC at Palazuelos de Eresma in Segovia in 1959. It is in this region where the high quality grains, the aroma from the peat during the malting process and the pure, mountain spring water from Penalara meet. This unique combination gives DYC its unmistakable quality, aroma and flavor. DYC has five expressions:

• Main references are DYC Whisky which is aged for three years, and DYC 8 which is created from a combination of malts and spirits distilled from cereals aged separately for a minimum of 8 years in American oak barrels. Both these brands are consumed with mixers and ice. • DYC Red One, recently launched become one of the most innovative projects that the distillery has shaped since the 1950’s. • DYC Single Malt 10 y.o., the latest creation and symbol of the highest quality standards.

PRODUCT ATTRIBUTES • DYC 80 proof, the standard variant of the portfolio, is a three-year blended National whisky that competes with International Scotch blended whiskies at a better price. DYC is mainly consumed in day bars. • DYC 8 80 proof is an 8 year old blended whisky, competing with Scotch blended whiskies offering better quality at the same price. DYC 8 is mainly consumed in night outlets. • DYC Pure Malt is the first Malt of the DYC portfolio. Positioned at a cheaper price than main Malt competitors, this DYC variant gives consumers that enter the Malt category the opportunity to enter it at an affordable price through a brand they already know and are confident of. • DYC Single Malt is the most premium DYC variant. It has been launched in exclusivity at Mercadona, one of the most important off premise clients. • DYC Red One is a whisky based spirit with a hint of natural black cherry flavoring that has been a breakthrough in the category, becoming the first flavored Spanish whisky to be introduced in the market.

CONSUMPTION AND MIXING TRENDS • Blended whisky is consumed in Spain as a long drink mixed generally with cola, during the day, late at night at night outlets, discos and pubs. • Malt Whisky is consumed alone or with ice, generally after lunch or dinner at restaurant or at home.

RECIPES DYCQuiri Green Temptation 12cl of DYC® 8 Whisky 6cl of DYC® Red One 160g of frozen peach purée 1/8 of natural lime. 2 limes juice 1 apple slice Granny Smith 10cl of Monin® Gomme sirop 1 dessert spoon of sugar 6cl of Pêche de Vigne cream 500g of crushed ice Decorate with an apple fan (apple slices pricked together as a fan) and a cinnamon stick. Mix all DYCQuiri ingredients in the mixer. Crush during 10-20 seconds. Serve in a Martini cóctel glass garnished with fresh peach and redcurrant.

Red Passion 7cl of DYC® Red One 1/8 of natural lime. 7 natural pitted cherries 1 dessert spoon of cherry jelly

Crush all ingredients, add ice and stir well. Decorate with a cherries brochette SAUZA® TEQUILA

PRODUCT HERITAGE ACCOLADES According to legend, when the Spanish conquistadors ran out of the brandy they brought from #1-selling tequila brand in Mexico Europe, they began to distill a local agave drink, which became North America’s first indigenous distilled spirit. In 1873, this golden beverage was dubbed “tequila” by Don Cenobio Sauza, who #2 tequila world-wide (Impact March 2013) founded La Perseverancia Distillery in Tequila, Mexico. He became the first to export tequila to the rest of the world, and today, Sauza® offers a full line (standard, premium and super-premium) of 26 on the world’s top-100 premium spirits list tequila. Casa Sauza XA Edición Limitada Extra Añejo: www.sauzatequila.com 95; Chairman’s Trophy; Extraordinary, Ultimate www.tresgeneraciones.com Recommendation, 2013 Ultimate Spirits Challenge

PRODUCT ATTRIBUTES Casa Sauza XA Edición Limitada Extra Añejo: Gold Medal, 2013 Spirits of the Americas • Sauza is the second largest selling Tequila in the world. • Sauza tequilas are double-distilled at low proof to retain the full agave flavor, except the Tres Casa Sauza XA Edición Limitada: Extra Añejo Generaciones range which is triple-distilled for the ultimate in smoothness. Gold Medal, 2013 International Spirits Challenge • Sauza Tequila’s 100% agave products are double-distilled in copper pot stills; mixto products are distilled in stainless steel stills and made by blending the agave with pure cane sugar—not Sauza Blue: Gold Medal, 2013 Spirits of the molasses or corn syrup. Americas • Tres Generaciones® Plata and Reposado are certified USDA organic. Sauza Blue Reposado: 90; Excellent; Highly Today, Sauza offers a full line of tequila including: Recommended, , 2013 Ultimate Spirits Challenge • Sauza® Silver and Sauza® Gold • Sauza® Blue Silver and Sauza® Blue Gold, 100% Blue Agave tequilas Tres Generaciones Anejo: Bronze, 2012 SF • The super-premium Tres Generaciones® family of triple distilled tequilas, including Tres World Spirits Competition Generaciones® Plata, Tres Generaciones® Reposado and Tres Generaciones® Añejo Tres Generaciones Plata Organic: Bronze, 2012 CONSUMPTION AND MIXING TRENDS IWSC The Sauza line can be enjoyed in a margarita, traditional cocktails or savored neat. Tres Generaciones Reposado Organic: Bronze, 2012 IWSC Sauza-Rita (serves 9) Tres Generaciones® Ultimate Margarita 1 can Sauza® Blue Silver 100% Agave Tequila* 1 - 1/2 parts Tres Generaciones® Plata Tequila 1 bottle light beer 1 part JKD & Son’s™ O3 Premium Orange 1 can frozen limeade Liqueur 1 can wáter 1 part fresh lime juice

Pour limeade and beer into a pitcher with ice. Rim the outside of a martini glass with lime and Fill limeade can with Sauza® Blue Silver and dip into salt. Fill a drink shaker with ice and all pour into pitcher. Finally, add a can of water, stir of the ingredients. Shake and strain into glass. and enjoy. Serve chilled. HORNITOS™ TEQUILA

PRODUCT HERITAGE ACCOLADES The Hornitos story begins with a revolution. Don Francisco Javier Sauza (or Don Franco)— Hornitos Plata: Silver Medal, 2013 Spirits of the descendant of Don Cenobio Sauza, founder of La Perseverancia Distillery and the man who Americas coined the name “tequila” in 1873— was determined to bring tequila to a new height of respect and renown. As an ambassador extraordinaire for the spirit, Don Franco not only worked with the Hornitos Reposado: Silver Medal, 2012 San Mexican government to proclaim Jalisco, Mexico (the state where the town of Tequila is located) Francisco World Spirits Competition as the exclusive origin of genuine tequila in 1974, but also transform standards for his beloved family business. With Hornitos™ Reposado, Don Franco introduced the use of 10,000 gallon Hornitos Añejo: Silver Medal, 2010 San oak barrels called “pipones” to serve as aging vessels for his fine tequila. The pipones gave the Francisco World Spirits Competition tequila less contact with the wood, bringing out a pure agave flavor and a delicate pale gold color unique to the Hornitos Reposado. In his travels around the world, Don Franco shared his favorite creation freely, making tequila internationally famous as a taste of Mexico with the smooth, pure flavor of Hornitos tequila.

Today, the Hornitos™ family of tequilas keeps Don Franco’s legacy alive, using the same high standards to cultivate the best and most flavorful agaves and mold them into premium tequila to enjoy whether creating “Hornitails,” our version of the traditional cocktail, or savoring on its own. www.hornitostequila.com

PRODUCT ATTRIBUTES • Hornitos™ Plata: double-distilled with hints of fresh, floral notes and clove spice. • Hornitos™ Reposado: rested at least two months in 10,000 gallon oak vats that produces a smooth, mature character and delivers the purest agave flavor possible from wood-treated tequila. • Hornitos™ Añejo: aged one to three years in American White Oak barrels; contains hints of vanilla, toasted wood and chocolate for a soft, smooth taste. • All Hornitos variants are premium, double-distilled tequilas made from 100% blue agave.

CONSUMPTION AND MIXING TRENDS The Sauza line can be enjoyed in a margarita, traditional cocktails or savored neat.

Hornijo 2 tsp sugar 6-8 mint leaves Club soda 1 lime, halved 3 parts Hornitos™ Reposado Tequila Mint sprig for garnish CRUZAN® RUM

PRODUCT HERITAGE ACCOLADES Since the 1700s, the Nelthropp family has hand-crafted super-premium and premium rums for Fastest growing rum brand in the United States eight generations. Working on the tropical isle of St. Croix, in the beautiful heart of the Virgin Islands, the Nelthropps turn the juice of the finest sugar care, pure St. Croix rainwater and their #5 rum in U.S. rum market own proprietary yeasts into the most brilliant rums in the world, Cruzan® Rum. The Cruzan Rum Distillery is recognized for its hand-crafted ultra premium rums, as well as its critically acclaimed, Cruzan Dark: 91; Excellent; Highly natural-tasting flavored rums. Recommended, 2013 Ultimate Spirits Challenge

Cruzan is more than a spirit, but a way of life that is friendly, gentle, courteous, leisurely and Cruzan Light: Gold, 2012 San Francisco World encouraging more of what is good, fun and comfortable. Spirits Competition

Cruzan Single Barrel: Double Gold, 2012 San PRODUCT ATTRIBUTES Francisco World Spirits Competition • The word Cruzan is derived from Santa Cruz, the Spanish name for the island. A person who lives on St. Croix is referred to as a Cruzan. • Cruzan® Rum has perfected the rum making process; all products are distilled through a continuous distillation process which makes them exceptionally clean and smooth. • Cruzan uses only the finest ingredients and all natural flavors, including high quality molasses which improves the quality and taste of the rum. • Cruzan offers a diverse portfolio of premium rum products that are perfect for every occasion, including super premium, light, dark and flavored rums. • All Cruzan products are distilled on the island of St. Croix at the Estate Diamond Distillery. Bottling of Cruzan Rum occurs in Southern Florida.

RECIPES Moon over Mango 1 ½ part Cruzan® Light Rum ½ part Cruzan® Mango Rum 1 part Fresh Sour 1 part Pineapple Juice ½ part Cruzan® Black Strap Float

Shake all but the Black Strap with ice and strain over fresh ice in a hurricane-style glass; slowly pour the Black Strap so that it floats on top; garnish with a mint sprig and a pineapple wedge on the rim

Summer Rum Breeze 1 part Cruzan® Black Cherry Rum 1 part Cruzan® Aged Light Rum 2 parts pineapple juice Ginger ale

Pour first three ingredients over ice in a long drink glass. Top up with ginger ale and garnish with a lime twist.

Cruzin’ Infusion 1 part Cruzan® Mango Rum 1 part Cruzan® Pineapple Rum 1 part Cruzan® Raspberry Rum 2 ½ parts Lemonade

Top with lemon-lime soda; build in an ice filled glass, garnish with a pineapple slice and a lemon wheel SKINNYGIRL® COCKTAILS

PRODUCT HERITAGE ACCOLADES Beam acquired the Skinnygirl® Cocktails brand in March 2011. Created in 2009 by natural foods 2013 Shorty Awards winner for “Best Use of chef, three time New York Times Bestselling Author and business entrepreneur Bethenny Frankel, Social Media for Television” Skinnygirl® Margarita has quickly become one of the fastest growing spirits brands in the U.S. Skinnygirl® Margarita features simple ingredients, including agave nectar and premium blue agave Skinnygirl Vodka - 2013 About.com Cocktails tequila, and is the leading player in the RTS category. Readers’ Choice Awards for Best Flavored Vodka Portfolio The low-calorie line has expanded to include Skinnygirl Sangria, White Cranberry Cosmo, White Peach Margarita, Piña Colada, Mojito and now also Skinnygirl Grapefruit Margarita, Skinnygirl, Skinnygirl Cocktails - 2012 Impact Hot Brand The Wine Collection and Skinnygirl Vodka with Natural Flavors. Skinnygirl Cocktails - Rising Star, 2012 Each innovation fills a specific need in the market and flawlessly caters to the Skinnygirl consumer Beverage Industry Growth Brand Awards who wants (and gets) it all. Skinnygirl Sangria - Rising Star, 2012 Beverage Industry Growth Brand Awards PRODUCT ATTRIBUTES • Skinnygirl’s seven ready to serve, low-calorie cocktails include Margarita, Sangria, White Skinnygirl Vodka - Rising Star, 2012 Beverage Cranberry Cosmo, Piña Colada, White Peach Margarita, Mojito, and Grapefruit Margarita. Industry Growth Brand Awards • Skinnygirl, The Wine Collection includes Moscato, California Red, White and Rosé blends. • Skinnygirl Vodkas are available in five delicious low-calorie flavors which include White Cherry, Skinnygirl Wine - Rising Star, 2012 Beverage Tangerine, Island Coconut, Cucumber and Bare Naked. Industry Growth Brand Awards

CONSUMPTION AND MIXING TRENDS Super Summery Skinnygirl® Margarita This summer, accessorize your classic Skinnygirl® Cocktails by adding muddled fresh fruit or herbs like …

Raspberries Mint Strawberries Orange slices Mandarin oranges A Splash of pomegranate juice A Splash of blood orange juice A splash of grapefruit juice COURVOISIER® COGNAC

PRODUCT HERITAGE ACCOLADES Legend has it that in 1811 Napoleon Bonaparte visited the Courvoisier warehouses run by Courvoisier XO: Gold Medal, 2013 San Emmanuel Courvoisier and his associate Louis Gallois. Later, the French leader took several Francisco World Spirits Competition barrels of the cognac with him to St. Helena, and the English officers on his ship enjoyed it so much they nicknamed Courvoisier “The Cognac of Napoleon.” Courvoisier 21: Gold Medal, 2012 IWSC

Another Napoleon, Napoleon III, reinforced Courvoisier’s reputation as the finest cognac available Courvoisier VS: Gold Medal, 2012 San by granting Courvoisier Cognac the title of “Official Supplier to the Imperial Court” in 1869. Francisco World Spirits Competition

Currently, Courvoisier is one of the leading cognac houses in the world and continues to excel in L’Essence de Courvoisier: Double Gold, 2011 the spirits category with its renowned blends, including VS, VSOP, C by Courvoisier, Courvoisier San Francisco World Spirits Competition 12, Courvoisier 21, Courvoisier Rosé, Courvoisier Gold, Napoleon, XO, Initiale Extra, Millennium, Courvoisier Succession J.S., L’Essence de Courvoisier and L’Esprit de Courvoisier. Courvoisier 21: Gold, 2011 San Francisco World Spirits Competition

PRODUCT ATTRIBUTES Courvoisier XO: Gold, 2011 San Francisco World Spirits Competition • Courvoisier VS: aged up to eight years; made from a majority of Fins Bois grapes giving the cognac its fruitiness and Petite Champagne providing depth and character. Courvoisier VS: Gold, 2011 San Francisco • Courvoisier VSOP: aged up to 10 years; carries the “Fins Champagne” designation because it World Spirits Competition comprises more than 50% of Grande Champagne grapes. • Courvoisier XO Imperial: Very old blend of more than 40 fine cognacs comprised of well matured Grande Champagne, a touch of Petite Champagne and venerable Boderies. • Double-distilled in traditional red copper Charentais alembic pot stills. • Aged in barrels handmade from 200-year old oak chosen by the Master Blender. • Courvoisier was the first of the four major Houses of Cognac to introduce a product with a declared age statement with the release of the Courvoisier Connoisseur Collection, consisting of Courvoisier 21 and Courvoisier 12. • L’Essence de Courvoisier consists of more than 100 ‘eaux-de-vie’ from the most exclusive crus in the cognac region; Grande Champagne and Borderies. The cognac is the combination of rare blends housed in the cellars dating back to the early 20th century. • Courvoisier Rosé is a first of its kind blend of cognac and premium French red wine grapes. • Courvoisier Gold is a light and exquisite cognac experience that is crafted with a delicate blend of Moscato wine from the South of France and Courvoisier’s signature cognac. • A bold, revolutionary cognac, C by Courvoisier is full of attitude, boasting a daring, intense flavor profile that stands out from the crowd and showcases a new side of cognac.

CONSUMPTION AND MIXING TRENDS There’s a Courvoisier blend perfect for every occasion. Courvoisier VS is best experienced mixed in simple cocktails such as Courvoisier and ginger ale. Courvoisier XO Imperial is best enjoyed straight or on ice.

RECIPES Courvoisier Glory 1 part Courvoisier® Gold 1 part DeKuyper® Amaretto 2 parts fresh orange juice

Build over ice in a highball glass. Garnish with an orange peel.

Courvoisier® Neat 1 ½ parts Courvoisier® Cognac

It’s best to enjoy VSOP, Napoleon Fine Champagne, XO Imperial and Initiale Extra neat. For the perfect pour, tilt the snifter on its side and gently pour Courvoisier Cognac until it laps the rim. Cradle the glass in your hand for a few moments before drinking. The heat from your hand will raise the cognac to room temperature and will help release the spirit’s distinct bouquet. Then simply enjoy responsibly. DEKUYPER® CORDIALS AND LIQUEURS

PRODUCT HERITAGE ACCOLADES DeKuyper® was founded in Holland in 1695 by Johannes DeKuyper & Son. In 1933, the Best-selling line of domestic cordials DeKuyper family agreed to establish a plant in America to introduce a new market to their line of high quality cordials and liqueurs. Sour Apple Pucker® is the #1 brand of sweet and sour schnapps For more than 300 years, DeKuyper has combined its rich traditional expertise with modern innovation to create mixable and versatile cordials, liqueurs, crèmes, brandies and schnapps Peachtree® is the #1 brand of peach schnapps made from the world’s finest ingredients. DeKuyper is the brand bartenders trust most to add color, flavor and fun to any cocktail. Hot Damn!® is the #1 brand of cinnamon schnapps

® PRODUCT ATTRIBUTES ButterShots is the #1 brand of butterscotch schnapps • Offers nearly 60 mixable and versatile flavors. • Extracts flavor through two different methods: fresh and dried fruit are soaked in alcohol to allow the fruit essences to infuse; seeds, herbs, and citrus peel are distilled producing a naturally flavored liqueur. • Drives cocktail trends: Peachtree® Schnapps inspired the “Fuzzy Navel”; Pucker® Sour Apple Schnapps created the “Appletini.” • Invented the “sweet and sour” schnapps category with the debut of Pucker Grape and Pucker Cheri-Beri in 1996. Sour Apple, Watermelon, Peach, Raspberry, Strawberry Passion, Berry Fusion and Island Blue complete the Pucker line of nine 30-proof schnapps. • Announced a new product line in 2008 that eliminates complicated mixing in order to make great tasting and unique drinks. DeKuyper® Burst Bar Shots are pre-mixed shots containing all ingredients in one bottle so that all the consumer needs to do is “Open, Pour and Party!”

CONSUMPTION AND MIXING TRENDS Whether you’re socializing with friends at home, at a bar or a restaurant, order a classic mixed drink with big, bold and juicy fruit flavors from DeKuyper. Try adding a splash of Peachtree or your favorite Pucker flavor to your vodka soda, vodka cranberry, rum and cola, margarita, martini or shooter. Or try one of these cocktails.

RECIPES DeKuyper® Peachtree® Margarita 1 part DeKuyper® Luscious Peachtree® Schnapps 2 parts Sauza® Tequila ½ part DeKuyper® Signature Triple Sec 3 parts sweet and sour mix SOURZ®

PRODUCT HERITAGE ACCOLADES Launched in 1999, Sourz® has grown to become a key brand within the UK, delivering 300,000 Sourz is the No 3 Non Cream Liqueur in the UK cases a year. Although launched as alternative to other mixable spirits and liqueurs, its Off Trade exceptional flavor delivery when served straight saw Sourz being recognized as a great tasting single serve Sourz is the No 1 Non Cream Liqueur in the UK On Trade Over the past few years consumers have begun to enjoy Sourz in new ways by mixing and creating fun new cocktails. Sourz has over 1.5 million drinkers in the UK and over 394K Facebook fans Sourz’s brilliant sweet and sour flavors and vibrant colors appeal to LPA to 24-year old consumers. Sourz Apple is the main flavor variant with Cherry Zing as number two. Other flavors that support the range are fruity Blackcurrent, Raspberry, Tropical and Pineapple.

CONSUMPTION AND MIXING TRENDS Sourz is a great tasting, versatile drink that can bring zing to any occasion – either straight, mixed or in a pitcher to share with friends.

RECIPES

Berries & Cream Sourz® Raspberry topped with Cream Soda 2 shots of Sourz® Raspberry 1 wedge of fresh lime (squeezed) Top with Cream Soda

Pour all ingredients over cubed ice, starting with citrus squeeze and swizzle

Purple Rain Sourz® Cherry with Bols® Blue topped with lemonade Take a tall glass and fill with ice Squeeze over lemon wedge and drop into glass Add 1 x 25ml shot of Sourz® Cherry Add 1 x 25ml shot of Bols® Blue liqueur Top with lemonade and stir LARIOS® DRY GIN

PRODUCT HERITAGE ACCOLADES In 1866 the Jiménez & Lamothe Company was founded in Málaga, Spain, and specialized in the Top 5 Spirits sale in Spain & first spirit sale in distillation and aging of wines and brandies. In 1916, Jose Aurelio Larios, the third Marquis of retail Larios, purchased Jimenez & Lamothe and changed its name to Larios & Cia. The company was headquartered in Malaga. Best-selling gin in Spain

Since the 1980s, Larios® Dry Gin has been Europe’s top-selling gin. It is also the uncontested 7 out of 10 consumers prefer Larios (Milward leader of the Spanish gin market, with a 29.6% SOM. In 2009, Larios 12 was launched as a Brown blind taste test) brand extension for Larios in order to provide greater quality perception among consumers to the motherbrand. Gold Medal in the Professional Magazine Drinks International in blind testing over 37 international www.lariosdrygin.com gins http://www.larios12refresh.com http://www.calendariolarios12.com

PRODUCT ATTRIBUTES • Larios Dry Gin born of a single process from two double distillations of wild juniper and a selection of 100% natural ingredients of the highest quality. That enhances the pureness of the product with a dry and fresh aroma and a softly citric flavor. • Larios 12 includes 12 botanicals: Wild juniper berries, Coriander, Nutmeg, Angelica Root; Citrics: Lemon and orange from the Mediterranean, Mandarin, Tangerine, Clementine, Grapefruit and Lime; A unique orange blossom touch guarantee’s the exotic aroma and the silken aroma to the palate.

CONSUMPTION AND MIXING TRENDS Gin tonic is included in the social life. It is habitual to have a gin tonic after a nice lunch either with friends or in a professional environment. After a hard day at work they go down to the nearby outlet to share a gin tonic and relax. In the metropolitan lounge restaurants are frequently visited to have dinner and enjoy a well prepared gin tonic in a peaceful environment.

RECIPES

Larios® 12 Perfect Serve 1 ½ oz. LARIOS® 12 Gin Tonic Twist lime peel Twist orange peel

Put Larios 12® Gin into a highball glass over ice cubes. Add a twist of lime and stir. Top with tonic water. Add a twist orange peel