Vanderbilt Journal of Entertainment & Technology Law Volume 20 Issue 2 Issue 2 - Winter 2017 Article 3 2017 The Non-Recording, Non-Artist" Recording Artist": Expanding the Recording Artist's Brand into Non-Music Arenas Suzanne Kessler Follow this and additional works at: https://scholarship.law.vanderbilt.edu/jetlaw Part of the Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Suzanne Kessler, The Non-Recording, Non-Artist" Recording Artist": Expanding the Recording Artist's Brand into Non-Music Arenas, 20 Vanderbilt Journal of Entertainment and Technology Law 515 (2020) Available at: https://scholarship.law.vanderbilt.edu/jetlaw/vol20/iss2/3 This Article is brought to you for free and open access by Scholarship@Vanderbilt Law. It has been accepted for inclusion in Vanderbilt Journal of Entertainment & Technology Law by an authorized editor of Scholarship@Vanderbilt Law. For more information, please contact
[email protected]. The Non-Recording, Non-Artist "Recording Artist": Expanding the Recording Artist's Brand into Non-Music Arenas Suzanne Kessler* ABSTRACT The changing nature of the music business presents earnings challenges for both record labels and recording artists. Historically, labels and artists entered into recording contracts pursuant to which the artists created music which the labels funded, distributed, marketed, and promoted. Many artists made good livings from music sales, earning dollars per album, while the labels profited even more. However, as digital delivery, especially streaming, now supplants physical records as the primary music consumption manner, the money that labels and artists realize from music sales has significantly decreased. In particular, artists earn fractions of pennies per track streamed.