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Denzel Washington: America's Favorite Movie Star

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Denzel Washington: America's Favorite Movie Star FOR IMMEDIATE RELEASE Denzel Washington: America’s Favorite Movie Star After two years at #1, Tom Hanks drops to #2, according to a new Harris Poll ROCHESTER, N.Y. – January 16, 2007 – Hollywood movie star Denzel Washington returns to the list of America’s favorite movie stars in dramatic fashion, taking the number one position after dropping off the top ten list in 2005. Dropping from number one to number two is Tom Hanks, while movie legend John Wayne remains in third place. Tough guy Clint Eastwood jumps up two spots to fourth place. These are the results of a nationwide Harris Poll of 1,147 U.S. adults surveyed online by Harris Interactive ® between December 12 and 18, 2006. Will Smith also joins the list this year, perhaps due to the recent success of his film, The Pursuit of Happyness . Smith not only joins the top ten for the first time, but does so tied for fifth place. While all the other stars are the same, they have changed places within the top ten. Some of these changes include: • Harrison Ford is the biggest mover as he drops seven places from tied for #3 to #10. This excludes him from the top five for the first time since 1997; • Julia Roberts is tied for #5, a spot held alone in 2005. She is still alone in one regard – this Pretty Woman is the only female to appear in the top ten; • Johnny Depp drops five spots on the list. In 2005, he was #2 and this time out he is tied for #7. Also tied for #7 is Mel Gibson, who previously held the spot alone; • George Clooney drops one spot, from #8 to #9. Gender and age appear to play a role in deciding a favorite. Clint Eastwood is number one among men, while women choose Julia Roberts. Despite dropping overall, Johnny Depp is the favorite among Echo Boomers (ages 18 to 29). Gen Xers (ages 30 to 41) cite Tom Hanks as their favorite, while Baby Boomers (ages 42 to 60) go for someone who is no longer with us – John Wayne. Matures (ages 61 and over) choose Julia Roberts as their favorite. Political ideology also appears to be a factor in choosing a favorite movie star. Conservatives pick Tom Hanks and John Wayne as their favorites, while liberals and moderates both choose Denzel Washington. Additionally, region is another factor in picking a favorite. Easterners pick Clint Eastwood as their favorite, while those in the West choose Will Smith. Southerners go with the number one choice overall and cite Denzel Washington as their favorite actor, while Mid-Westerners think outside the box and choose Brad Pitt, who comes in at #14 overall. The Harris Poll ® #4, January 16, 2007 By Regina Corso, Director, The Harris Poll TABLE 1 FAVORITE MOVIE STAR “Who is your favorite movie star?” Unprompted responses Base: All adults 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Denzel Washington * 4 8 10 10 * =7 8 7 9 6 * 1 Tom Hanks 5 6 7 * * =5 6 2 1 4 1 1 2 John Wayne 2 1 2 4 2 2 2 6 6 7 7 =3 3 Clint Eastwood 1 2 4 1 =4 4 5 7 8 8 8 6 4 Will Smith * * * * * * * * * * * * =5 Julia Roberts * * * * * 8 4 1 3 2 3 5 =5 Johnny Depp * * * * * * * * * 10 4 2 =7 Mel Gibson 3 3 1 2 3 3 3 4 2 1 2 7 =7 George Clooney * * * * * * * * * * 10 8 9 Harrison Ford 4 * * 5 1 1 1 3 4 =5 5 =3 10 *Not in top 10. “=” prior to a number indicates a tie DROPPED OUT OF TOP 10 IN 2006 Sean Connery (#9 in 2005) and Sandra Bullock (#10 in 2005) TABLE 2 WHICH MOVIE STAR IS #1 AMONG DIFFERENT GROUPS? Bases/Grou ps as listed below: Favorite Movie Star Men Clint Eastwood Women Julia Roberts Conservatives Tom Hanks/John Wayne (tie) Liberals Denzel Washington Moderates Denzel Washington Echo Boomers (18-29) Johnny Depp Gen X (30-41) Tom Hanks Baby Boomers (42-60) John Wayne Matures (61+) Julia Roberts East Clint Eastwood Midwest Brad Pitt South Denzel Washington West Will Smith (more) The Harris Poll ® #4, January 16, 2007 By Regina Corso, Director, The Harris Poll Methodology This Harris Poll ® was conducted online within the United States between December 12 and 18, 2006, among 1,147 adults (aged 18 and over). Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. All surveys are subject to several sources of error. These include: sampling error (because only a sample of a population is interviewed); measurement error due to question wording and/or question order, deliberately or unintentionally inaccurate responses, nonresponse (including refusals), interviewer effects (when live interviewers are used) and weighting. With one exception (sampling error) the magnitude of the errors that result cannot be estimated. There is, therefore, no way to calculate a finite “margin of error” for any survey and the use of these words should be avoided. With pure probability samples, with 100 percent response rates, it is possible to calculate the probability that the sampling error (but not other sources of error) is not greater than some number. With a pure probability sample of 1,147, one could say with a ninety-five percent probability that the overall results have a sampling error of +/-3 percentage points. However that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated. These statements conform to the principles of disclosure of the National Council on Public Polls. J28941 Q960 About Harris Interactive Harris Interactive is the 12 th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation. More information about Harris Interactive may be obtained at www.harrisinteractive.com . To become a member of the Harris Poll Online and be invited to participate in online surveys, register at http://go.hpolsurveys.com/HarrisPoll . Press Contact: Tracey McNerney Harris Interactive 585-214-7756 Harris Interactive Inc. 1/07 ### The Harris Poll ® #4, January 16, 2007 By Regina Corso, Director, The Harris Poll .
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