Mature Media Awardssm

2010

19th Annual National Mature Media MAwardssm Winners

National Sponsors American Association of Homes and Services for the Aging® (AAHSA) Center for Aging Services Technologies™ (CAST) National Association of Area Agencies on Aging American Custom Publishing Corporation® The National Mature Media Awardssm

The National Mature Media Awardssm is the largest awards program of its kind to recognize the nation’s best advertising, marketing and educational materials produced for older adults. The awards program is open to all those involved in the production of materials for adults age 50 and over. It is presented by the Mature Market Resource Centersm, a national clearinghouse for older adult programs.

Entries for the 2010 National Mature Media Awards program were judged by panels of experts in the field of senior marketing and communications. The judges’ biographies are listed in the back of this booklet. The judges scored the entries by division and category on a scale of one to 100. Each entry was judged on its own merits, regardless of how many other entries were in the same division and category. The judges’ scores were then totaled and averaged. Gold, Silver, Bronze, and Merit prizes were awarded based on these scores. (To avoid conflict of interest, no entry submitted by an organization represented by a judge or sponsor was reviewed by a panel on which that judge or sponsor served.)

The overall quality of this year’s entries was exceptional. We congratulate all of the entrants for their efforts to present the finest possible materials to their senior audiences.

2010 Best of Show Prize

Presented to Senior Independence for iCaregiver Guide Division Healthcare Category Education and Training Programs

All Gold Award recipients, which represent the top five percent of all entries, were reviewed by a special panel of judges to select the best of show prize. M2010 National Sponsors sm Community Logo/Letterhead Design Community The National Mature Media Awards Organizations (Art/Design) Organizations (Local/State) SILVER Karmel Logo/Letterhead (National) Martino & Binzer

Annual Report (Publications) BRONZE Rockwood Retirement Communities Brochure / Booklet Logo/Letterhead (Marketing Communications) MERIT Annual Report/Postcard Martino & Binzer North Shore Senior Center SILVER to War and Back Magazine (Publications) VFW Magazine Brochure / Booklet (Marketing Communications) MERIt lIFE’s Vintage Newsmagazine Brochure / Booklet (Publications) — November 2009 BRONZE legacy Brochure LIFE Senior Services MERIT Everyone Rides: Martino & Binzer Transportation Access for Culturally Marketing / Advertising Campaign and Ethnically Diverse Elders MERIT Karmel Brochure National Center on Senior Martino & Binzer (Marketing Communications) Transportation/N4A MERIT Membership Brochure SILVER Querencia Lecture Series Campaign North Shore Senior Center Martino & Binzer Graphic Design (Art/Design) BRONZE Mather Edgewater SILVER Playing for Keeps Brochure / Booklet Mather LifeWays AARP / The Bulletin (Mature Work & Retirement) MERIT Medication Safety in Seniors SILVER 7 Critical Maneuvers GOLD PANPHA Resource Guide Campaign AARP / The Bulletin Love and Company GMCF SILVER no Rest for the Weary BRONZE nurses Retirement Decision- AARP / The Bulletin Making Guide Miscellaneous Editorial BRONZE the High Cost of Dying Women’s Institute for a GOLD Doves – Marketing Video AARP / The Bulletin Secure Retirement Area Agency on Aging, Region One BRONZE In the News: April 2009 Brochure / Booklet (Publications) AARP / The Bulletin 2010 Best of Show Prize MERIT 2010 Public Conference Brochure Miscellaneous Publication (Publications) MERIT Cover — July-August 2009 Aging Services of California AARP / The Bulletin MERIT Seniors First Quote Book MERIT 2009/2010 Senior Services Directory MERIt health Care for All Council on Aging Silicon Valley Costa DeVault a wordwise company AARP / The Bulletin MERIT “Your Guide to Medicare Part D 2010” MERIT Databank USA LIFE Senior Services Newspaper/Tabloid (Publications) AARP / The Bulletin BRONZE Bridge news Consumer/ Magazine (Publications) Public Relations Campaign Lake County Council on Aging (Marketing Communications) MERIT Milestones — June 2009 BRONZE Arthritis Today — March-April 2009 Hollister Creative Arthritis Foundation SILVER “Run for Life” Public Relations Campaign MERIT VFW Magazine Special Issue: WWII LIFE Senior Services Series of Articles—Magazine/ VFW Magazine Newspaper/Newsletter (Editorial) Miscellaneous Editorial Direct Mail BRONZE Advocacy Series 2009 (Marketing Communications) Council on Aging of West Florida GOLD Keynote: 50+ Learning Forum BRONZE Querencia — Downsizing Event for Older Workers Direct Mail Single Article—Magazine/ AARP Internal Communications Newspaper/Newsletter (Editorial) Martino & Binzer BRONZE “The Future of Long-Term BRONZE Cypress Cove Italy Mailer SILVER Garden Brings Bounty Home Care Services” Martino & Binzer Ca. Association of Health Facilities AARP

BRONZE Devonshire — Discover the World SILVER “Former ‘non-traditional student,’ 80, BRONZE novelli Broadcast Center Dedication Direct Mail is curator of Maya exhibit at Penn” AARP Martino & Binzer — Milestones June 2009 Hollister Creative BRONZE Welcome/Introduction: AARP BRONZE Mather’s — More Than a Cafe’ Financial Freedom Tour Launch 2010 National Sponsors Mather LifeWays SILVER Pushing 100 and Going Strong AARP Internal Communications JAM Communications MERIt lenbrook – Voyager Direct Mail MERIT Speech by Tom Nelson to Volunteers of America M Martino & Binzer BRONZE unraveling the Benefits Maze JAM Communications AARP MERIt legacy Direct Mail MERIt nCAL’s Practices In Excellence Martino & Binzer MERIT Caring for Caregivers Council on Aging of West Florida — Preparing Residents for Moving Out of Assisted Living Residences National Center for Assisted Living

1 Newspaper/Tabloid (Publications) MERIT “The 18-Minute Challenge” Brochure / Booklet Arthritis Foundation (Marketing Communications) BRONZE AARP Bulletin January/February 2009 AARP Special Event (Marketing SILVER Ovations Portfolio Sales Detailer Kruskopf Coontz MERIT AARP Bulletin December 2009 Communications) AARP BRONZE nCAL 2009 National Assisted Living MERIT Ask.Screen.Know. brochure Week Product & Planning Catalog Biosector 2 Series of Articles—Magazine/ National Center for MERIT St. Mary of the Woods Newspaper/Newsletter (Editorial) Assisted Living Lifestyle Brochure GOLD the Law Franciscan Sisters of Chicago Service Corp. AARP Government GOLD Scam Alert MERIT CareMore Benefit Highlights AARP Book (Editorial) TRAFFIK SILVER the New Face of HealthCare SILVER Caring for a Person with Brochure / Booklet AARP Alzheimer’s Disease (Mature Work & Retirement) National Institute on Aging BRONZE Editor’s Letter BRONZE Medicare Guidebook AARP Brochure / Booklet Staywell Custom Communications (Mature Work Retirement) Single Article—Magazine/ & MERIT A Step by Step Guide to Making the Newspaper/Newsletter (Editorial) MERIT Your Pension Benefit in a Most of Medicine Marriage Breakdown Staywell Custom Communications GOLD Windows of Success Employees’ Retirement Fund of AARP the City of Dallas Brochure / Booklet (Publications) GOLD Busting Medicare Fraud SILVER More From Your Medicare Brochure AARP Brochure / Booklet (Publications) WellCare Health Plans, Inc. SILVER understanding Breast Changes: GOLD the High Cost of Dying BRONZE Medicare Enrollment Guide A Health Guide For Women AARP Wax Custom Communications National Cancer Institute GOLD “Turn Over A New Leaf” MERIT Your Heart-Healthy Eating Guide MERIT Smell and Taste: Spice of Life Arthritis Foundation Mayo Clinic National Institute on Aging, NIH SILVER “Dear Jennie: A Message to You From the AARP President” November Calendar (Publications) Calendar (Publications) — December 2009 SILVER 2010 Older Adult Calendar MERIt the Heart of Cecil County 2010 AARP Staywell Custom Communications Senior Services & Community SILVER hire Yourself Transit (Cecil Co. Government) BRONZE 90 years and going strong AARP Image Marketing Incorporated Consumer/ SILVER no Rest for the Weary BRONZE WellCare 2010 Calendar AARP Public Relations Campaign (Marketing Communications) Staywell Custom Communications SILVER Fresh Start — Laid off, but on track MERIT 2010 Calendar SILVER tV Converter Box Coupon Program AARP Staywell Custom Communications Ketchum SILVER America’s Top 10 Greatest Navy Explorers Miscellaneous Editorial Consumer/ VFW Magazine Public Relations Campaign SILVER Better Together: Meeting the (Marketing Communications) SILVER Draftees: Invaluable Contributors to Challenges Video Nation’s Defense Florida Department of BRONZE the Patchwork of Hope Network™ VFW Magazine Elder Affairs GCI Health BRONZE Champion for Elder Justice AARP Direct Mail Healthcare (Marketing Communications) BRONZE Fabulously Frugal AARP BRONZE April in Paris Annual Report (Publications) Salmon Health and Retirement BRONZE tempting Targets MERIT A Moment In Time AARP MERIT Peace of Mind Christian Health Care Center Providence Health & Services BRONZE Oh, Lord, Don’t Put Me in a Nursing MERIT Going Beyond — Community Benefit – Oregon Home Report FY09 AARP MERIT CareMore Today Newsletter Senior Independence TRAFFIK BRONZE “The Knees Have It” Arthritis Foundation Book (Editorial) Education and Training BRONZE Giving Solace to the Families of SILVER how to Find the Best Eldercare (Mature Work & Retirement) Fallen Heroes Fairview Press GOLD iCaregiver Guide VFW Magazine Senior Independence MERIT All Under One Roof AARP

2 Graphic Design (Art/Design) MERIT Xyzal Educational Poster: Other Print Materials Understanding Nasal Allergies (Mature Work & Retirement) BRONZE “Be Well” Providence Heart and Artcraft Health Education Vascular Institute BRONZE Blue Care Network of Michigan Providence Health & Services MERIT Aggrenox Stroke and TIA Staywell Custom Communications – Oregon Teaching Tool Artcraft Health Education Series of Articles—Magazine/ Magazine (Publications) MERIT Avapro Avalide Tactile Teaching Tool Newspaper/Newsletter (Editorial) Artcraft Health Education BRONZE Inter Valley Health Plan’s SILVER heartnotes — Hospice and Palliative “INTERVIEW” For Health and Vitality MERIt understanding How the Brain Works Care Journal/Advances in Care Member Magazine – Vol. 14, No. 2 Artcraft Health Education Kruskopf Coontz Spring/Summer 2009 Inter Valley Health Plan MERIt understanding High Blood Pressure BRONZE Journey (Medicare HMO) Educational Poster Providence Health & Services Artcraft Health Education – Oregon BRONZE hAO — Special Edition 2009 Wax Custom Communications MERIT Educational Prostate Cancer Single Article—Magazine/ Teaching Tool MERIT Center Life Artcraft Health Education Newspaper/Newsletter (Editorial) Christian Health Care Center BRONZE End-of-Life Counseling — Newsletter (Publications) Marketing / Advertising Campaign Talk about it! Hospice of Marion County (Marketing Communications) GOLD Renew Fall 2009 Staywell Custom Communications GOLD Preferred Gold TV Marketing Special Event Campaign 2010 SILVER Your Health Advantage (Marketing Communications) MVP Health Care Staywell Custom Communications MERIT Some Enchanted Evening SILVER A New Generation of Medicine BRONZE St. Mary of the Woods Newsletter Franciscan Sisters of Chicago Holy Cross Hospital Franciscan Sisters of Chicago Service Corp. Service Corp. MERIt hospice Testimonials TV Ad (Marketing Communications) Hospice of Marion County BRONZE taking Care After 50 — May 2009 OptumHealth/Carrot SILVER WellCare 2010 AEP “Two Ladies” 60 MERIT Cascades Healthcare Campaign second commercial Walker Marketing, Inc. BRONZE Strive for Healthy Living, Spring 2009 WellCare Health Plans, Inc. Staywell Custom Communications Miscellaneous Editorial BRONZE CareMore Missing TV Spot BRONZE health Styles (commercial) Fall 2009 TRAFFIK GOLD Dining With Friends: Staywell Custom Communications An Innovative Approach to Dining for People with Dementia BRONZE update Summer 2009 Alzheimer’s Resource Center Staywell Custom Communications Housing GOLD Growing Older, Staying Well BRONZE hAO — Spring 2009 Advertising—Print/Radio/TV Health Dialog Wax Custom Communications (Mature Work & Retirement) BRONZE today — Fall/Winter 2009 SILVER living with Coronary Heart Disease GOLD What Makes a Mirabella TV Wax Custom Communications Short Web Video Pacific Retirement Services Health Dialog MERIt holy Cross Health Today — Winter 2010 Annual Report (Publications) Miscellaneous Publication Holy Cross Hospital (Publications) GOLD Annual Report: A Place Called Home MERIT Senior Focus News Geneva Foundation of SILVER Patient Peripheral Neuropathy July/August 2009 Presbyterian Homes Awareness Kit Mills-Peninsula Health Services Artcraft Health Education SILVER Providing the Perfect Setting — MERIt taking Care After 50 — 2009 Annual Report SILVER Interactive Educational Tool: November 2009 Providence Life Services Working Together in Diabetes OptumHealth/Carrot Artcraft Health Education BRONZE Annual Report MERIT Connections Newsletter — Asbury Communities SILVER Growing Older, Staying Well Sept./Oct. Edition Health Dialog Overlake Hospital Medical BRONZE Interesting People — Interesting Lives Center/Community Ed. Geneen Pintof Graphic Design SILVER Managing My Heart Health Mayo Clinic MERIT Providence Good Health MERIT 2008-2009 Cedar Community Providence Health & Services Annual Report BRONZE Chemo Companion Pocket Guide – Oregon Cedar Community Artcraft Health Education MERIt healthStyles Medicare Summer 2009 MERIT Rogue Valley Manor Foundation MERIT Emenol Chemotherapy Educational Staywell Custom Communications Annual Report Patient Activity Resource Kit Pacific Retirement Services Artcraft Health Education MERIt healthy Living Winter 2010 Staywell Custom Communications MERIT 2008 Annual Report MERIT Educational Diabetes and Signal Hill Cholesterol Booklet MERIt health Journal PTS Artcraft Health Education Staywell Custom Communications

3 Brochure / Booklet SILVER Meadow Ridge Pocket of Consumer/ (Marketing Communications) Discoveries Mailer Public Relations Campaign Zillner Marketing (Marketing Communications) GOLD Willow Valley Brochure Communications Creating Results — GOLD American Heroes: Portraits of Service BRONZE Sagewood: Guide to Senior Living Strategic Marketing — 2009 Campaign Zillner Marketing Belmont Village Senior Living SILVER Saluda River Club Communications “Welcome To The Good Life” BRONZE Pathway Public Relations Campaign B. Sheppard Consulting Brochure / Booklet (Publications) Pathway Senior Living

SILVER Gayton Terrace Brochure GOLD For Love of Neighbor Direct Mail Horizon Bay Senior Communities Asbury Communities (Marketing Communications) SILVER Sherburne Commons Image Pocket SILVER Mayflower Large Brochure Brochure — Joy of Life Unfolds Costa DeVault SILVER Mirabella Seattle DVD Mailer Wirthwein Corporation a wordwise company Pacific Retirement Services

SILVER timber Ridge Guide for Senior Living SILVER Willow Valley Club Brochure SILVER the Marshes — What’s Cooking? Zillner Marketing Creating Results — Zillner Marketing Communications Strategic Marketing Communications

SILVER Meadow Ridge “Real Age” BRONZE the Carillon Brochure SILVER Westminster VIllage — Antique Appraisal Event Calculator Mailer One Eighty Zillner Marketing Zillner Marketing Communications MERIT Mayflower Mini-Brochure Communications Costa DeVault BRONZE Passport to the World BRONZE “Senior Living” Community Brochure a wordwise company Discovery Management Horizon Bay Senior Communities MERIT Mirabella Portland LEED Brochure BRONZE londonderry Waterfront Living BRONZE Fleet Landing Sales Package Brochure Pacific Retirement Services Love and Company Direct Mail MERIT Rogue Valley Manor Foundation Love and Company BRONZE trillium Woods: Joy of Giving BRONZE Edgewood Bistro Grand Opening Questions to Ask Guide Pacific Retirement Services Zillner Marketing Direct Mail Communications MERIT Smart Moves – Why The Cypress Is Love and Company – The Ultimate BRONZE Watermark University Orientation MERIT Belmont Village Sales Folder The Cypress Group Belmont Village Watermark Retirement Communities MERIt the Spa Brochure Calendar (Publications) BRONZE Get a Taste at Water’s Edge Cedar Community GOLD Expressions Wirthwein Corporation Watermark Retirement MERIT Orchard Glen Brochure Communities Crowley Webb and Associates BRONZE Westminster Village — Gardening Invite Mailer SILVER Resident Art Calendar MERIT Senior Star at Weber Place brochure Zillner Marketing Horizon Bay Senior Communities Cubic Communications BRONZE American Heroes 2010 Calendar MERIT Pine Run Brochure BRONZE Meadow Ridge Value Letter Belmont Village Hamlyn Senior Marketing and Guide MERIt life gets better.® 2010 Calendar Zillner Marketing MERIT Mirabella Seattle Show Brochure Country Meadows Retirement Communications Pacific Retirement Services Communities BRONZE the Marshes Resident for a MERIT Pathway Community Brochure MERIT 2010 Anniversary Calendar Night Mailer Pathway Senior Living Rappahannock Westminster- Zillner Marketing Communications MERIT Community Brochure Canterbury Foundation Watermark Retirement BRONZE Meadow Ridge Living Lightly Letter Communities CDs/DVDs Zillner Marketing (Mature Work & Retirement) Communications MERIt timber Ridge Community Gatefold Brochure GOLD Mirabella Seattle DVD BRONZE the Marshes Life Long Zillner Marketing Pacific Retirement Services Learning Letter Communications Zillner Marketing GOLD Gems of Providence Communications MERIT Chester Village West — HealthyLife™ Providence Life Services Services Brochure BRONZE Sagewood: Smart Plan Letter Zillner Marketing GOLD the Cypress Zillner Marketing Communications “Interviews with Members” Communications The Cypress Group BRONZE Sandhill Cove Life Care Letter Brochure / Booklet MERIT “The Forever Home: Going Green” (Mature Work & Retirement) w/ Guide Book Pam Walton Productions Zillner Marketing SILVER WhiteStone Collateral Brochure Communications Zillner Marketing Communications MERIT “Lock In Savings” Direct Mail Discovery Management

4 MERIT Claremont Manor 9.23.10 Health Fair MERIt the Cypress of Hilton Head — BRONZE new Resident Welcome Kit DM postcard 16th Annual Open House & Tour Horizon Bay Senior Communities Front Porch of Homes The Cypress of Hilton Head Island BRONZE life Is Good — Adv. and Direct Mail MERIT Wesley Palms 2.12.09 Campaign for ISL Communities Valentine’s Dance DM postcard Logo/Letterhead Design Integral Senior Living Front Porch (Art/Design) BRONZE the Gables Campaign MERIT Designer Open House Invitation JHI MERIt logo — Our History, Heritage and Hamlyn Senior Marketing Mission — EdenHill Communities, BRONZE trinity Terrace Winter Wonderland MERIT John Wayne’s Wild West New Braunfels, TX Pacific Retirement Services Horizon Bay Senior Communities Innisfree Healthcare Associates MERIt life gets better — MERIT A Day at the Fair Magazine (Publications) resident stories ad campaign Horizon Bay Senior Communities Country Meadows Retirement BRONZE lifestyles — Summer 2009 Communities MERIt the Big Band Experience Asbury Communities Horizon Bay Senior Communities MERIT Orchard Glen Campaign BRONZE lifestyles — Fall 2009 Crowley Webb and Associates MERIT Seeds of Hope Asbury Communities Horizon Bay Senior Communities MERIT Vista del Monte Marketing/ Magazine Ad Advertising Campaign MERIT Scratch and Win! Front Porch Mather LifeWays (Marketing Communications) MERIT My Friends, My Community MERIT Wesley Palms MERIT Parkside Block Party BBQ Direct Mail Horizon Bay Senior Communities Stevens & Tate Marketing “Freedom is what it’s all about” ad Front Porch MERIt traditions Memory Care MERIT Bold & Beautiful at Westminster Place Horizon Bay Senior Communities Wirthwein Corporation MERIt the Carillon Biker Ad One Eighty MERIT Meet the Residents MERIT East Ridge Here or There Mailer Image Marketing Incorporated Zillner Marketing MERIt the Carillon Summer Ad Communications One Eighty MERIT Edgewood Fall Event Series Campaign MERIt trillium Woods: Workshop Invitation Marketing / Advertising Campaign Love and Company Zillner Marketing (Marketing Communications) Communications MERIt the Mather GOLD Samara Woods, Integrated Launch Mather LifeWays MERIT Cypress Glen Reintroduction Mailer Campaign — Delight in Life Continuum Crew, LLC MERIT Mirabella Seattle Cognitive Loss Zillner Marketing Lecture Series Communications GOLD Westminster Village Terre Haute 2009 Pacific Retirement Services Marketing/Advertising Campaign :30 MERIT Brandon Woods — Web Site Letter sec spot MERIT Mirabella Portland Lecture Series Zillner Marketing Zillner Marketing Pacific Retirement Services Communications Communications MERIT Capitol Lakes Senior Living Redefined MERIT Rolling Green Village GOLD the Marshes — Pacific Retirement Services Living Lightly Letter 2009 Advertising Campaign MERIT Redefining Retirement — Zillner Marketing Zillner Marketing Resident Testimonials Communications Communications The Ehlers Group MERIT Evergreen Place at Rolling Green SILVER Soleil Marketing/Advertising MERIT People Make the Difference Village True Care Brochure Campaign United Methodist Homes Zillner Marketing Evolv Communications MERIT Cascades Prospect Campaign SILVER Walnut Village Markting/Advertising MERIt the Heritage at Brentwood — Take Campaign Walker Marketing, Inc. the Mystery Out of Life Care Letter Front Porch Zillner Marketing Miscellaneous Communications SILVER Raider Ranch Grand Opening (Mature Work & Retirement) Horizon Bay Senior Communities Graphic Design (Art/Design) GOLD the Raven SILVER Breaking the Rules Asbury Communities SILVER Day at the Fair Watermark Retirement Horizon Bay Senior Communities Communities Miscellaneous Editorial SILVER Watermark 2007 Syrah SILVER Collington — 2009 Campaign BRONZE Focus on Wellness — Watermark Retirement :30 sec. spot Evangelical Homes of Michigan Communities Zillner Marketing Innisfree Healthcare Associates Communications BRONZE Festival of Trees Miscellaneous Publication Horizon Bay Senior Communities BRONZE Smart Retirement Decision Creating Results (Publications) BRONZE Pathway Digital Photo Frame BRONZE Dining By Design Training and Pathway Senior Living BRONZE Eskaton 2009 Advertising Campaign Eskaton Marketing Program MERIt the Big Band Experience Integral Senior Living Horizon Bay Senior Communities BRONZE Wide Open Spaces Campaign Hamlyn Senior Marketing

5 Newsletter (Publications) MERIT Rogue Valley Manor Rehab Session TV (Editorial) Pacific Retirement Services SILVER Currents — Spring 2009 BRONZE how to Become a Clown Asbury Communities Radio Ad Asbury Communities (Marketing Communications) BRONZE Mayflower “Passages” Newsletter TV Ad (Marketing Communications) (Summer 2009 Issue) MERIt the Retirement Bundle Costa DeVault a wordwise Holland Home GOLD Welcome Home to Eskaton: company GRANDMA Eskaton BRONZE Connection Newsletter Series of Articles—Magazine/ Creating Results Newspaper/Newsletter (Editorial) SILVER Village Shalom — People TV Crowley Webb and Associates BRONZE Cypress Times SILVER the Holland Home Experience The Cypress of Hilton Head Island Holland Home SILVER Wesley Palms “Say hello to Wesley Palms” TV ad MERIT Asbury Ink — February 2009 Single Article—Magazine/ Front Porch Asbury Communities Newspaper/Newsletter (Editorial) MERIT Orchard Glen TV MERIt the Circle: Winter 2009 SILVER these Ladies Really Rock Crowley Webb and Associates Geneva Foundation of by Mary Buzard — Presbyterian Homes Photo by Alex Talavera MERIT ACTS/Magnolia Trace TV Ad Presbyterian Homes – Love and Company Newspaper Ad “The Chimes” (Marketing Communications) SILVER Kendal Topics story about Insurance SILVER two Affordable at Water’s Edge Japanese emperor Wirthwein Corporation The Kendal Corporation Brochure / Booklet SILVER harbor at Buckner Villas Insert BRONZE Reflections: First Date (Marketing Communications) Wirthwein Corporation by Moira T. Putnam Presbyterian Homes – MERIT SummaCare Secure 2010 Enrollment Guide (MAPD) BRONZE Orchard Glen Backyard Ad “The Chimes” Crowley Webb and Associates SummaCare, Inc. BRONZE Stories of Pioneering Leadership: BRONZE Collington — Pat Flanagan Brochure / Booklet (Publications) 2009 Print Ad Campaign Signal Hill Zillner Marketing SILVER 2010 Benefit Summary Book Communications MERIT Interment Camps for Japanese- Blue Cross and Blue Shield Americans During World War II Association MERIT Orchard Glen Chef Ad Living @ Sun City Carolina Lakes Crowley Webb and Associates Magazine Guild SILVER Your Road Ahead: A Guide to Comprehensive Driving Evaluations MERIT Memory Maker MERIT Stories of Pioneering Leadership: The Hartford Horizon Bay Senior Communities Wally Longshore Signal Hill BRONZE You and Your Car: MERIT Knit Knacker A Guide to Driving Wellness Horizon Bay Senior Communities Special Event The Hartford MERIT ACTS/Magnolia Trace Ad (Marketing Communications) Love and Company Consumer/ SILVER Vantage House Lunch and Public Relations Campaign MERIT Duluth Ad Learn Series (Marketing Communications) Walker Marketing, Inc. Zillner Marketing Communications MERIt launch of Health Net Salud MERIT At Mercy, It’s the “Little Things” Medicare HMO Wirthwein Corporation BRONZE A Touch of Mardi Gras Health Net Horizon Bay Senior Communities MERIT WhiteStone Newspaper Insert Zillner Marketing BRONZE Meadow Ridge Spring Newsletter (Publications) Communications Open House Mailer MERIt lifeTimes Zillner Marketing Blue Cross and Blue Shield Photograph (Art/Design) Communications of Illinois BRONZE Fleet Landing Photo — Couple on BRONZE Meadow Ridge Fall beach with granddaughter Open House Mailer Series of Articles—Magazine/ Love and Company Zillner Marketing Newspaper/Newsletter (Editorial) Communications MERIT Smart Retirement Decision — SILVER Aetna Retiree Connections Penny the Dog with Owner Dorothy MERIT Casino Night Event Newsletter Series Creating Results Discovery Management Aetna Customized Communications Group MERIT Fleet Landing Photo — MERIt torchlight Resident Gem Cards Croquet Celebration Providence Life Services TV Ad (Marketing Communications) Love and Company MERIT Parkside Block Party MERIT Medicare “Smart Kitchen” TV Ad MERIT Fleet Landing Photo — Spa Ladies BBQ Event Campaign UPMC Health Plan Love and Company Stevens & Tate Marketing

MERIT Fleet Landing Photo — Yoga in front of mirror Love and Company

6 MERIT Everyday heroes to the rescue Miscellaneous Editorial (Editorial) Media (Local/State) The Beacon Newspapers BRONZE the Enemy — Pearson Magazine (Publications) Forever Young — Metroland

MERIT b magazine — Fall 2009 Media (National) MERIT Driving editorial — Don Wall On-Line Publishers, Inc. Forever Young — Metroland Annual Report (Publications) MERIT b magazine — Summer 2009 Photograph (Art/Design) On-Line Publishers, Inc. BRONZE Johns Hopkins Medicine Memory White Papers 2009 GOLD “Wisdom of the Elders” Miscellaneous Editorial (Editorial) MediZine AARP The Magazine MERIT Senior Talk (with Carol Higgins Taylor) Book (Editorial) SILVER “Ron Howard’s Revenge” Eastern Area Agency on Aging AARP The Magazine GOLD let It Bleed Newspaper/Tabloid (Publications) Hachette Book Group SILVER “Moving History” AARP The Magazine MERIT Milestones — May 2009 SILVER “The Complete Geezer Guidebook” Hollister Creative by Charles F. Adams SILVER Butch and Betty Young / Linden Publishing The Pressure’s Off MERIT 50plus Senior News (HealthMatters magazine article) On-Line Publishers, Inc. SILVER Beef Up Your Brain: The Big Book of EPS Communications 301 Brain-Building Exercises, Puzzles, Series of Articles—Magazine/ and Games MERIT March/April 2009 (cover) Newspaper/Newsletter (Editorial) McGraw-Hill AARP The Magazine MERIt the Benenati Family / GOLD “When Seniors Travel” series BRONZE how I Got to be Whoever It is I Am “It’s All in the Family” by Mike Miller Hachette Book Group (HealthMatters magazine article) Senior Voice MERIT “Next Steps” by Jan Warner EPS Communications and Jan Collins Single Article—Magazine/ Linden Publishing Single Article—Magazine/ Newspaper/Newsletter (Editorial) Newspaper/Newsletter (Editorial) Graphic Design (Art/Design) GOLD ‘Frequent Flier’ GOLD “Wisdom of the Elders” Good Times For Seniors BRONZE “Tails of Love” AARP The Magazine AARP The Magazine SILVER Being Proactive — The Key to an GOLD “How To Get Ready for the Worst Easier Transition as a Caregiver BRONZE “Red, White and Bruce” That Could Happen” On-Line Publishers, Inc. AARP The Magazine AARP The Magazine SILVER Pulling Beauty From the Ashes BRONZE “It’s All in the Family” GOLD “Flying Solo and Thriving” On-Line Publishers, Inc. (HealthMatters magazine article) (HealthMatters magazine article) EPS Communications SILVER “Grandfamilies” by Louise Freeman EPS Communications Senior Voice MERIT “Just Dustin” GOLD linden profile — Don Wall AARP The Magazine SILVER “Keeping Home Records Accessible” Forever Young — Metroland by Leslie Shallcross MERIT “Flying Solo and Thriving” GOLD hearing — Ellen Ashton-Haiste Senior Voice (HealthMatters magazine article) Forever Young — Metroland EPS Communications SILVER Refugees make a new home here SILVER “The Simple Life” The Beacon Newspapers Magazine (Publications) AARP The Magazine BRONZE When Creative Success Comes SILVER Remembrance — Guly Later in Life GOLD AARP The Magazine, May/June 2009 Forever Young — Metroland 50 Plus Senior News PA AARP The Magazine SILVER the Longest Jump BRONZE Don’t Go Overboard SILVER AARP The Magazine, MediZine with First Garden November/December 2009 AARP The Magazine Good Times For Seniors SILVER how Low? MediZine BRONZE Eager for greater challenges SILVER healthMatters, Fall 2009 EPS Communications The Beacon Newspapers SILVER how Do I Live? MediZine MERIT PACZKI SILVER July/August/Sept. 09 — “Under the Radar” Good Times For Seniors Retirement Lifestyles Magazine BRONZE “New Miracle Drugs” AARP The Magazine MERIT B-I-N-G-O MERIT AARP The Magazine, Good Times For Seniors September/October 2009 BRONZE “Moving History” AARP The Magazine MERIt the ‘ALCO DOC’ AARP The Magazine Good Times for Seniors MERIt healthMatters, June/July 2009 BRONZE Christmas — Ford-Spencer Forever Young — Metroland MERIT Where Nurturing Takes Flight EPS Communications On-Line Publishers, Inc. MERIT Walgreens Diabetes & You, BRONZE Solo Blues — Janni Kloet, Empty Nest Forever Young — Metroland MERIT “Zoo Trails” by Louise Freeman Holiday 2009 / Winter 2010 Issue H. Crimson Inc. Senior Voice BRONZE love in the home — Ford-Spencer Forever Young — Metroland MERIT Visiting the Big Apple with children MERIT April/May/June 09 — “Top 15 Issue” The Beacon Newspapers Retirement Lifestyles Magazine

7 BRONZE What Is That Symptom? MERIT Ready or Not, Your Miscellaneous Publication MediZine Retirement Planning Guide (Publications) MEI Publishing Inc. 2010 Judges BRONZE 5 Docs’ Health Tips SILVER Sharing and Caring (audio recording) MediZine MERIT Second Blooming for Women: Ceridian Growing a Life That Matters BRONZE Food of Life After Fifty MERIt the Directory For Seniors MediZine Second Blooming, Inc. And Their Families Lawton Printing Inc. BRONZE Joint Efforts MediZine Brochure / Booklet (Marketing Communications) Newsletter (Publications) BRONZE Your Healthy Heart MediZine BRONZE Sloan Center on Aging MERIT Village Voice. Volume 1, Spring 2009 & Work Brochure SB&A BRONZE Sleep Tight Sloan Center on Aging & Work MediZine at Boston College Newspaper Ad (Marketing Communications) MERIT “Laid Off!” MERIT Image Brochure AARP The Magazine SB&A SILVER A Day at Winchester Gardens Print Ads MERIT “Double Trouble” MERIt home Towne Square Brochure SB&A (HealthMatters magazine article) SB&A EPS Communications Consumer/ Retirement Education MERIT Volunteering — Sue Wakefield (Mature Work & Retirement) Forever Young — Metroland Public Relations Campaign (Marketing Communications) MERIT Ready or Not, Your Retirement MERIt home on Campus — Randy Ray Planning Guide Forever Young — Metroland GOLD Elder Justice Now Campaign MEI Publishing Inc. Agecomm MERIT Personality — Christopher Guly Series of Articles—Magazine/ Forever Young — Metroland BRONZE not-So-Trivial Pursuit Health Care Association of NJ Newspaper/Newsletter (Editorial) MERIT Eye-Care Update (HCANJ) SILVER life Stages, Life Changes MediZine Direct Mail AARP Segunda Juventud MERIT Joint Action BRONZE President Obama’s First 100 Days MediZine (Marketing Communications) AARP Segunda Juventud BRONZE Event Mailer MERIT Seeking a Patient–Centered Approach SB&A BRONZE health Care Reform — Staywell Custom Communications What’s at Stake for Hispanics MERIT Shoe Direct Mail AARP Segunda Juventud SB&A Miscellaneous Single Article—Magazine/ Organization Marketing / Advertising Campaign Newspaper/Newsletter (Editorial) (Marketing Communications) Book (Editorial) SILVER Just Once More: MERIT Vigilan 2009 Ad Campaign The Face of Addiction Mackenzie Marketing Group SILVER Facing Death: A Companion in AARP Segunda Juventud Words and Images MERIT Smart Decisions Campaign Health Professions Press SB&A

MERIT Strengthen Your Mind Program: MERIT Glen Arden Carriage Home Winter A Course for Memory Enhancement Marketing Campaign Health Professions Press Trace Consulting Group

Thank you again to all of our entrants and to our judges! If you would be interested in serving as a judge for the 2011 National Mature Media Awardssm, please visit seniorawards.com to complete a 2011 judging application, or contact Patricia Henze, Executive Director, Mature Market Resource Center, 1-800-828-8225. E-mail: [email protected]

8 2010 Judges

Liana Allison is the principal of Allison Aaron D’Costa serves as Vice President of results-driven creative for the hospitality, home- Consulting, a full-service marketing and Marketing & Business Development for building (general and senior-centric), and other communications firm that specializes in Pathway Senior Living in Des Plaines, IL, an lifestyle-based industries. marketing to the 50+ consumer. Based in owner of assisted and independent living the Chicago area, Allison Consulting currently communities ranked among ALFA’s Top 75 Patty Jamison is President & Founder serves retirement community, assisted living, providers. With 20 years in the senior housing of Innisfree, based in Plymouth, MI. Her supportive living, pharmaceutical and home industry, Mr. D’Costa is responsible for the sales comprehensive background in nursing, healthcare clients. and marketing of lease-up and stabilized admissions, operations, sales and communities; identification of key develop- marketing offers an in-depth working Eric Anderson manages Corporate ment, acquisition and management contract knowledge of senior living and long-term Communications for Asbury Communities, opportunities, and the formation and care operations. “Real time, boots on the a system of not-for-profit retirement communi- implementation of a corporate strategic plan. ground” experience in key management ties headquartered in Germantown, MD. He Prior to joining Pathway, he operated his positions qualifies her to deliver one-of-a-kind develops and improves Asbury’s system-wide own strategic marketing and management innovative solutions to senior living clients of communications, manages risk communica- consulting firm with clients throughout the all kinds. Ms. Jamison is a member of state and tions, coordinates public relations initiatives, country benefiting from his varied experiences. national senior living and care associations and and supports marketing outreach that increases Mr. D’Costa previously held community- serves as a frequent speaker at both regional awareness and occupancy for Asbury’s com- and corporate-based positions with national and national industry conferences. munities. He draws upon 18 years of experi- providers such as Marriott Senior Living Erin McCoy Loftus is the Wellness Program ence in roles such as editing, media production Services, Sunrise Senior Living, Classic Specialist for Mather LifeWays Institute on and script development, journalism, campaign Residence by Hyatt and Fountains Retirement Aging, in Evanston, IL, where she is currently development, web-based content coordination, Communities. He earned his MBA from involved in research related to positive aging and advertising sales and media management. The George Washington University. and establishing education, programs/services, Kathy Bartz is Vice President of Sales and Steven DaVerne is the VP, Creative Director and experiences to support a culture of Marketing, Presbyterian Villages of Michigan, of Wirthwein Corporation Marketing & wellness. She has over 7 years of management based in Southfield, MI. Advertising, East Aurora, NY. With degrees in and leadership experience in several senior advertising, fine art, and psychology, he has living communities. Joan Beloff is a specialist in the field of served Fortune 500 clients for over twenty gerontology with 30 years of experience Leslie Nolen leads The Radial Group, based years. A recipient of numerous prestigious serving the elderly population. She serves as in Dallas, TX, which offers marketing services awards in both advertising and fine art, the New Vitality/Community Outreach Director and profit strategies for health and wellness Mr. DaVerne provides the creative direction for Chilton Memorial Hospital in Pomptom businesses. Radial publishes the widely- for the entire company. He oversees all Plains, NJ, where she coordinates community respected annual Health & Wellness Trend aspects relating to strategy, content, design outreach programs for the hospital and Report and the weekly Health & Wellness and execution, including traditional media, surrounding community. Ms. Beloff also Business Advisor. Nolen advises health and internet and new media. His other responsi- supervises the Gerontology, Community wellness business leaders on sales, marketing bilities include operational and client related Health, Parent Education and Corporate and strategy for building strong businesses processes and business development strategy. Wellness personnel at Chilton Memorial that make a difference in people’s lives. She’s Hospital. She has been awarded numerous C. Jill Hofer is Director of Communication also a frequent speaker at industry events and times for her New Vitality programs. and Public Relations of Watermark Retirement a source for national business and industry Communities based in Tucson, AZ. She also publications including The New York Times Lori Bitter is President of Continuum Crew, serves as Executive Director of Watermark and The Wall Street Journal. based in San Francisco, CA, an integrated for Kids. Ms. Hofer’s background includes an communications firm focused on engaging Karen Parente is the Founder and President undergraduate degree in marketing, an MBA Thank you again to all of our entrants and to our judges! mature consumers. In 2010 Continuum Crew of Imagine Senior Living in Fountain Hills, and over 16 years in advertising, public rela- was named on Entrepreneur magazine’s 100 to AZ, which offers a wide range of specialized tions, marketing, writing and research. She has Watch list. Ms. Bitter has more than 25 years of consulting services within the industry. She If you would be interested in serving as a judge for the extensive experience forging connections with advertising, public relations and strategic plan- blends a unique combination of experience and sm local communities and is the author of a book ning experience and is the author of numerous creativity in all aspects of consulting services 2011 National Mature Media Awards , please visit seniorawards.com on Cause Marketing. white papers on topics relevant to the senior to the senior living industry. Ms. Parente’s to complete a 2011 judging application, or contact and Boomer population. She holds a Master’s Tim Itano serves as the Creative Director crossover into the senior living industry came degree in Advertising from the University of for Stevens & Tate Marketing, a full-service after having served in several management Patricia Henze, Executive Director, Mature Market Resource Center, Illinois, Urbana-Champaign and is a former marketing firm, based in Lombard, IL, providing positions at two of the world’s leading publicly Associate Professor of Advertising and Public strategically-based solutions in the interactive/ held hospitality companies: MGM Mirage and 1-800-828-8225. E-mail: [email protected] Relations within Communications at Parkland web, social, and print arenas. Mr. Itano brings Wynn Resorts Ltd. Before starting Imagine, College in Champaign, Illinois. 20 years of experience conceiving memorable, she spent more than five years as the Chief

9 2010 Judges (continued)

Operating Officer for a private group of senior Paula Sellergren, Director of Marketing, Christine Wirthwein is President of Wirthwein living owners and developers with a portfolio Mather LifeWays, based in Evanston, IL. Corporation Marketing & Advertising in East spanning several states and valued in excess of Aurora, NY. She brings extensive experience in $200 million. Betsy L. Sheppard is the founder and team branding and repositioning, strategic planning, leader of B. Sheppard Consulting (bsheppard- sales, marketing and advertising to the senior Scott L. Parkin is principal of AgeComm consulting.com) based in Atlanta, GA. She has living and healthcare industry. Ms. Wirthwein is (AgeComm.com), a communications and public over 28 years of experience in the market- an author and sought after speaker and regu- relations practice based in Reston, Virginia. ing and advertising industry. Ms. Sheppard larly serves as a faculty member for AAHSA, Mr. Parkin has more than 27 years in business launched B. Sheppard Consulting in 1999 after LCN and other numerous other state confer- communications with a focus on America’s a successful tenure as VP of Marketing for one ences. She co-authored, Inside Advice for Senior seniors. For seven years, he served as vice the top 25 real estate companies in the US Housing Marketing. She teaches the annual president of communications for the National — Northside Realty. B. Sheppard Consulting “Marketing Professional Certificate Program.” Council on Aging. From 1988-2000, he was is recognized nationally as a marketing Wirthwein Corporation has served over 200 vice president of communications and public specialist in the 50+ and Senior Housing clients in 27 states and Canada. affairs for the American Association of Homes industry. Ms. Sheppard currently serves on and Services for the Aging. the Board of Directors for the Greater Atlanta Homebuilders 50+ Housing Council and she Jeff Pappalardo is SVP, Creative Director will lead the council as Chairman of the Board at Crowley Webb, a full-service advertising in 2010. She is currently serving on the Atlanta agency in Buffalo, NY. After 10 years working Green Building Council Board of Directors and at various agencies in New York City, he moved she previously served as a Board Member for to Crowley Webb in 1994. Mr. Pappalardo has the Council on Elder Abuse and Neglect. experience in many categories, including banking, healthcare, pharmaceuticals, and Paula Spurway works in the Member senior living. His work has been recognized Engagement area of the Blue Cross and Blue by The One Show, Communications Arts Shield Association based in Washington, DC. Advertising Annual, The Globals, Print Design She has over 30 years of experience in the Annual, American Corporate Identity, and the health care industry. Ms. Spurway joined the ADDYs. He leads Crowley Webb’s senior Blue Cross and Blue Shield Association in 1982 marketing group (crowleywebbsr.com). and has experience in the member services, training and communications areas. Her Bruce Rosenblatt is President of BR Sales & responsibilities include developing member Marketing Consulting in Bonita Springs, FL. He communications materials as well as coordi- has been involved with sales and marketing nating the development of articles and email senior housing communities for over 20 years blasts for use by federal advocacy groups. both as a consultant and executive with some She was also a judge for the Blacks in of the nation’s leading for-profit and not-for- Government (BIG) Oratorical and Information profit senior living companies and has overseen Superhighway Student competitions. the sales and marketing of over 75 properties throughout the country. Mr. Rosenblatt has Suzanne Strassburg is responsible for served on the Board of Directors for Florida directing Eskaton’s public relations initiatives. Area Agency on Aging and on The Retirement Eskaton, based in Carmichael, CA, is a nonprofit Housing Council for Florida. provider of community living, services and care options for older adults. Her role is to John Schnabl is Program Manager at promote and protect the integrity of Eskaton’s Greater Wisconsin Agency on Aging Resources. brand, as well as develop partnerships and He has a Bachelor’s Degree from University media opportunities. Strassburg joined Eskaton of Wisconsin-Oshkosh in Political Science and in January 2008 and prior to this managed a Master’s Degree in Administrative Leadership community development for the American from the University of Wisconsin Milwaukee. Cancer Society. She is a member of the Public Mr. Schnabl is currently the Manager of Older Relations Society of America, the National Americans Act Programs and Special Projects Association of Professional Women, and Junior for the Greater Wisconsin Agency on Aging League of Sacramento. Strassburg is a graduate Resources. He was previously the Executive of St. Mary’s College of CA with a double major Director of the Southeastern WI Area Agency in Anthropology and Sociology. on Aging.

10 2010 Judges (continued) Enter Our Other Awards Programs for 2010

News Release For More Information: Patricia Henze, Executive Director, Mature Market Resource Center E-mail: [email protected] • Phone: 1-800-828-8225

The New Product & Technology AwardsSM, organized by the Mature Market ResourceSecond Center AnnualSM (MMRC), New annually Product recognizes & Technology the world’s bestAwards™ technologies, to Recognize productsInnovative and services Products for older and adults Services and their for families. Older Adults and Their Families

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1850 W. Winchester Rd., Ste. 213 • Libertyville, IL 60048-5355 1-800-828-8225 • E-mail: [email protected] • Web: agingawards.com Plan Now For The 2011 Awards Program!

2011 National Mature Media Awardssm

MFor Entry and Sponsorship Information: National Mature Media Awards Program 1850 West Winchester Road, Suite 213 Libertyville, IL 60048-5355 1-800-828-8225 • Fax: 847-816-8662 Website: seniorawards.com • Twitter: twitter.com/seniorawards

MATURE MARKET esource RCenterSM www.seniorprograms.com

The Mature Market Resource Center (MMRC), organizer of the awards program, is a national information clearinghouse for older adult programs. In addition to the National Mature Media Awards sm and The New Product & Technology Awardssm, other well-known MMRC programs include: National Senior Health & Fitness Day®; the Mature Fitness Awards USAsm; and the Senior Media Directory™.

You can find a complete description of MMRC programs and services and other useful senior market information on our website: seniorprograms.com.

Phone: 1-800-828-8225 • E-mail: [email protected]