Mature Media Awardssm
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2010 19TH ANNUAL National Mature Media MAwardssm Winners National Sponsors American Association of Homes and Services for the Aging® (AAHSA) Center for Aging Services Technologies™ (CAST) National Association of Area Agencies on Aging American Custom Publishing Corporation® The National Mature Media Awardssm The National Mature Media Awardssm is the largest awards program of its kind to recognize the nation’s best advertising, marketing and educational materials produced for older adults. The awards program is open to all those involved in the production of materials for adults age 50 and over. It is presented by the Mature Market Resource Centersm, a national clearinghouse for older adult programs. Entries for the 2010 National Mature Media Awards program were judged by panels of experts in the field of senior marketing and communications. The judges’ biographies are listed in the back of this booklet. The judges scored the entries by division and category on a scale of one to 100. Each entry was judged on its own merits, regardless of how many other entries were in the same division and category. The judges’ scores were then totaled and averaged. Gold, Silver, Bronze, and Merit prizes were awarded based on these scores. (To avoid conflict of interest, no entry submitted by an organization represented by a judge or sponsor was reviewed by a panel on which that judge or sponsor served.) The overall quality of this year’s entries was exceptional. We congratulate all of the entrants for their efforts to present the finest possible materials to their senior audiences. 2010 Best of Show Prize Presented to Senior Independence for iCaregiver Guide Division Healthcare Category Education and Training Programs All Gold Award recipients, which represent the top five percent of all entries, were reviewed by a special panel of judges to select the best of show prize. M2010 National Sponsors sm COMMUNITY Logo/Letterhead Design COMMUNITY The National Mature Media Awards ORGANIZATIONS (Art/Design) ORGANIZATIONS (Local/State) SILVER Karmel Logo/Letterhead (National) Martino & Binzer Annual Report (Publications) BRONZE Rockwood Retirement Communities Brochure / Booklet Logo/Letterhead (Marketing Communications) MERIT Annual Report/Postcard Martino & Binzer North Shore Senior Center SILVER To War and Back Magazine (Publications) VFW Magazine Brochure / Booklet (Marketing Communications) MERIT LIFE’s Vintage Newsmagazine Brochure / Booklet (Publications) — November 2009 BRONZE Legacy Brochure LIFE Senior Services MERIT Everyone Rides: Martino & Binzer Transportation Access for Culturally Marketing / Advertising Campaign and Ethnically Diverse Elders MERIT Karmel Brochure National Center on Senior Martino & Binzer (Marketing Communications) Transportation/N4A MERIT Membership Brochure SILVER Querencia Lecture Series Campaign North Shore Senior Center Martino & Binzer Graphic Design (Art/Design) BRONZE Mather Edgewater SILVER Playing for Keeps Brochure / Booklet Mather LifeWays AARP / The Bulletin (Mature Work & Retirement) MERIT Medication Safety in Seniors SILVER 7 Critical Maneuvers GOLD PANPHA Resource Guide Campaign AARP / The Bulletin Love and Company GMCF SILVER No Rest for the Weary BRONZE Nurses Retirement Decision- AARP / The Bulletin Making Guide Miscellaneous Editorial BRONZE The High Cost of Dying Women’s Institute for a GOLD Doves – Marketing Video AARP / The Bulletin Secure Retirement Area Agency on Aging, Region One BRONZE In the News: April 2009 Brochure / Booklet (Publications) AARP / The Bulletin 2010 Best of Show Prize MERIT 2010 Public Conference Brochure Miscellaneous Publication (Publications) MERIT Cover — July-August 2009 Aging Services of California AARP / The Bulletin MERIT Seniors First Quote Book MERIT 2009/2010 Senior Services Directory MERIT Health Care for All Council on Aging Silicon Valley Costa DeVault a wordwise company AARP / The Bulletin MERIT “Your Guide to Medicare Part D 2010” MERIT Databank USA LIFE Senior Services Newspaper/Tabloid (Publications) AARP / The Bulletin BRONZE Bridge news Consumer/ Magazine (Publications) Public Relations Campaign Lake County Council on Aging (Marketing Communications) MERIT Milestones — June 2009 BRONZE Arthritis Today — March-April 2009 Hollister Creative Arthritis Foundation SILVER “Run for Life” Public Relations Campaign MERIT VFW Magazine Special Issue: WWII LIFE Senior Services Series of Articles—Magazine/ VFW Magazine Newspaper/Newsletter (Editorial) Miscellaneous Editorial Direct Mail BRONZE Advocacy Series 2009 (Marketing Communications) Council on Aging of West Florida GOLD Keynote: 50+ Learning Forum BRONZE Querencia — Downsizing Event for Older Workers Direct Mail Single Article—Magazine/ AARP Internal Communications Newspaper/Newsletter (Editorial) Martino & Binzer BRONZE “The Future of Long-Term BRONZE Cypress Cove Italy Mailer SILVER Garden Brings Bounty Home Care Services” Martino & Binzer Ca. Association of Health Facilities AARP BRONZE Devonshire — Discover the World SILVER “Former ‘non-traditional student,’ 80, BRONZE Novelli Broadcast Center Dedication Direct Mail is curator of Maya exhibit at Penn” AARP Martino & Binzer — Milestones June 2009 Hollister Creative BRONZE Welcome/Introduction: AARP BRONZE Mather’s — More Than a Cafe’ Financial Freedom Tour Launch 2010 National Sponsors Mather LifeWays SILVER Pushing 100 and Going Strong AARP Internal Communications JAM Communications MERIT Lenbrook – Voyager Direct Mail MERIT Speech by Tom Nelson to Volunteers of America M Martino & Binzer BRONZE Unraveling the Benefits Maze JAM Communications AARP MERIT Legacy Direct Mail MERIT NCAL’s Practices In Excellence Martino & Binzer MERIT Caring for Caregivers Council on Aging of West Florida — Preparing Residents for Moving Out of Assisted Living Residences National Center for Assisted Living 1 Newspaper/Tabloid (Publications) MERIT “The 18-Minute Challenge” Brochure / Booklet Arthritis Foundation (Marketing Communications) BRONZE AARP Bulletin January/February 2009 AARP Special Event (Marketing SILVER Ovations Portfolio Sales Detailer Kruskopf Coontz MERIT AARP Bulletin December 2009 Communications) AARP BRONZE NCAL 2009 National Assisted Living MERIT Ask.Screen.Know. brochure Week Product & Planning Catalog Biosector 2 Series of Articles—Magazine/ National Center for MERIT St. Mary of the Woods Newspaper/Newsletter (Editorial) Assisted Living Lifestyle Brochure GOLD The Law Franciscan Sisters of Chicago Service Corp. AARP GOVERNMENT GOLD Scam Alert MERIT CareMore Benefit Highlights AARP Book (Editorial) TRAFFIK SILVER The New Face of HealthCare SILVER Caring for a Person with Brochure / Booklet AARP Alzheimer’s Disease (Mature Work & Retirement) National Institute on Aging BRONZE Editor’s Letter BRONZE Medicare Guidebook AARP Brochure / Booklet Staywell Custom Communications (Mature Work Retirement) Single Article—Magazine/ & MERIT A Step by Step Guide to Making the Newspaper/Newsletter (Editorial) MERIT Your Pension Benefit in a Most of Medicine Marriage Breakdown Staywell Custom Communications GOLD Windows of Success Employees’ Retirement Fund of AARP the City of Dallas Brochure / Booklet (Publications) GOLD Busting Medicare Fraud SILVER More From Your Medicare Brochure AARP Brochure / Booklet (Publications) WellCare Health Plans, Inc. SILVER Understanding Breast Changes: GOLD The High Cost of Dying BRONZE Medicare Enrollment Guide A Health Guide For Women AARP Wax Custom Communications National Cancer Institute GOLD “Turn Over A New Leaf” MERIT Your Heart-Healthy Eating Guide MERIT Smell and Taste: Spice of Life Arthritis Foundation Mayo Clinic National Institute on Aging, NIH SILVER “Dear Jennie: A Message to You From the AARP President” November Calendar (Publications) Calendar (Publications) — December 2009 SILVER 2010 Older Adult Calendar MERIT The Heart of Cecil County 2010 AARP Staywell Custom Communications Senior Services & Community SILVER Hire Yourself Transit (Cecil Co. Government) BRONZE 90 years and going strong AARP Image Marketing Incorporated Consumer/ SILVER No Rest for the Weary BRONZE WellCare 2010 Calendar AARP Public Relations Campaign (Marketing Communications) Staywell Custom Communications SILVER Fresh Start — Laid off, but on track MERIT 2010 Calendar SILVER TV Converter Box Coupon Program AARP Staywell Custom Communications Ketchum SILVER America’s Top 10 Greatest Navy Explorers Miscellaneous Editorial Consumer/ VFW Magazine Public Relations Campaign SILVER Better Together: Meeting the (Marketing Communications) SILVER Draftees: Invaluable Contributors to Challenges Video Nation’s Defense Florida Department of BRONZE The Patchwork of Hope Network™ VFW Magazine Elder Affairs GCI Health BRONZE Champion for Elder Justice AARP Direct Mail HEALThcARE (Marketing Communications) BRONZE Fabulously Frugal AARP BRONZE April in Paris Annual Report (Publications) Salmon Health and Retirement BRONZE Tempting Targets MERIT A Moment In Time AARP MERIT Peace of Mind Christian Health Care Center Providence Health & Services BRONZE Oh, Lord, Don’t Put Me in a Nursing MERIT Going Beyond — Community Benefit – Oregon Home Report FY09 AARP MERIT CareMore Today Newsletter Senior Independence TRAFFIK BRONZE “The Knees Have It” Arthritis Foundation Book (Editorial) Education and Training BRONZE Giving Solace to the Families of SILVER How to Find the Best Eldercare (Mature Work & Retirement) Fallen Heroes Fairview Press GOLD iCaregiver Guide VFW Magazine Senior Independence MERIT All Under One Roof AARP 2 Graphic Design (Art/Design) MERIT Xyzal Educational