Research article Global Media Journal 2019 Vol.17 No. ISSN 1550-7521 33:190 Investigating the Role Played By Mdantsane FM in Shaping Audience Perceptions about the LGBTI Community in Mdantsane Township, East London Simo Cele and Mncedi Eddie Magade* Department of Corporate Communication and Marketing, Walter Sisulu University, East London, South Africa *Corresponding author: Mncedi Eddie Magade, Department of Corporate Communication and Marketing, Walter Sisulu University, East London, South Africa, Tel: +27742935786; E-mail:
[email protected] Received date: Aug 28, 2019; Accepted date: Oct 30, 2019; Published date: Nov 07, 2019 Copyright: © 2019 Cele S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Citation: Cele S, Magade ME. Investigating the Role Played By Mdantsane FM in Shaping Audience Perceptions about the LGBTI Community in Mdantsane Township, East London. Global Media Journal 2019, 17:33. programmes, queer people are always laid bare for public Abstract ridicule and are often objectified. This paper seeks to look at the role that community media, The aim of this research paper is to evaluate the particularly community radio, plays in addressing the flawed effectiveness of a particular local community radio station perceptions that members of society have about in addressing misrepresentations of the Gay, Lesbian, homosexuality. The study seeks find out how selected Bisexual, Transgender and Intersex (LGBTI+) community. audience members of Mdantsane FM perceive homosexuality, The radio station is situated in the township of and whether or not the local radio station has a responsibility Mdantsane approximately 25 km from East London’s city in enforcing, changing or even normalising these perceptions.