Hubbub Natural Hydration Council

HUBBUB FOR FISHES’ SAKE , LONDON DON’T DROP LITTER #FFSLDN 2 HUBBUB A FRESH APPROACH • Hubbub is an environmental charity, established three years ago. • We look for creative solutions to pressing environmental issues. • We talk to mainstream consumers about sustainability in a way that resonates with them. • Collaboration is central to our work. • We have 4 hubs: Food, Fashion, Neighbourhoods, Home. • Won 7 independent awards in first two years. 3 THE AMBITION FOR FISH’S SAKE LONDON • To stem the ever-increasing flow of litter into the Thames. • Start a London-wide conversation about the need to protect and cherish the Thames. • Change the public perception and behaviours around litter. • To create a replicable model for any other city or region to follow. #FFSLDN C A M P A I G N • Understand and change behaviour to stop littering. • A London-wide campaign to raise awareness of this issue. • Delivering high-visibility stunts, installations, media events and behaviour change interventions. • Fun, upbeat communications • Local campaigns to build a connection to the River. • Demonstrating what is possible through positive behaviour change. 5 PARTNERS The campaign has been made possible by the support of a unique coalition of partners who have a mutual desire for a cleaner Thames: • INCPEN • British Plastics Federation • Natural Hydration Council • Tobacco Manufacturers’ Association • Port of London Authority • St Katharine Docks • Better Bankside. 6 CALL TO ACTION #FFSLDN is calling on Londoners to help stem the flow of litter into the Thames. The call to action is simple: • Use the bin - not the gutter, not the river, not the pavement. • If you see some litter and you’re near a bin – pick it up. • If the bin is full, find another one or take your litter home. 7 MEDIA LAUNCH Media launch on 18th May ITV London news, 22/05/17: https://youtu.be/_HO5wrwqBfE BBC Radio London, Vanessa Feltz, 18/05/2017, 07:20:22, 5:0 View clip BBC Radio London, Petrie Hosken, 18/05/2017, 06:41:25, 5:0 View clip Evening Standard, 19/05/17 (see photo right). Time Out, 13/06/17 There will be further media opportunities throughout the campaign. 8 MEDIA 9 MEASUREMENT & EVALUATION Baseline Measurements (April-May) Working with Kings College London we have conducted public surveys and observations to understand the problem. Our research has highlighted key areas where litter is found, what is dropped and by whom. Based on the results, we will now tailor behaviour change interventions to the unique characteristics of each location. Mid campaign measurements will be carried out in August End of campaign measurements will be carried out in October. 10 CAMPAIGN OVERVIEW Interventions To Change Behaviour Three waterside, high-footfall locations have been selected as test sites for the campaign: • London Bridge Walk (Commuters) • South Bank (Tourists) • St Katharine Dock (Tourists and commuters). We are tailoring pop-up installations, interventions and stunts, which will run alongside existing high footfall riverside events. Some examples can be seen on the following pages. Grate art- Fish shapes around drains to make the connection between litter going into drains and where it is likely to end up. Seaside board- Encouraging people to stick their heads through the hole and share photos on social media. Poster and film campaign- Sharing the stories of those who live, work and play on the Thames. Cabinet of curiosities- A travelling case containing the strangest objects pulled from the Thames. Floor vinyls- Decorative and educational floor vinyls. Ballot bin- Interactive ashtray with river-themed questions. Fish Fight Back- Custom printed balls for public zorbing media event to be held in St Katharine Docks on 3rd August. THANK YOU [email protected] WWW.HUBBUB.ORG.UK @HUBBUBUK.

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