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Beauty, Social Media Power Kardashian Sister to Fashion Fame

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Beauty, Social Media Power Kardashian Sister to Fashion Fame Lifestyle FRIDAY, NOVEMBER 21, 2014 Beauty, social media power Kardashian sister to fashion fame er elder half-sister Kim Kardashian in a statement. Whether it is an informal may have tried to “break the snapshot or her larking around in a HInternet” with a provocative nude Halloween costume with her British model photo shoot last week, but Kendall Jenner pal Cara Delevingne, or a selfie with pop is taking a more conventional route to star Justin Bieber, Jenner rarely misses an fame and fortune. The slender 19-year-old opportunity to connect with her legions of model has until recently lived largely in the followers on social media. shadow of her more famous, curvaceous She has a staggering 32.3 million fol- sibling, despite featuring regularly in the lowers tracking her across platforms, hit US reality television show “Keeping Up including 15.9 million on photo-sharing With the Kardashians.” network Instagram, 9.1 million on Twitter Yet by harnessing her natural beauty to and 7.3 million on Facebook. Estee Lauder the phenomenal power of social media- describes Jenner’s web presence as where her followers are counted in the “astounding.” “Kendall is a modern beauty tens of millions-Jenner is firmly on course who represents a whole new generation of to outstrip even her sister for stardom, rap- women who live, breathe and share beau- idly emerging as the most prominent of a ty, fashion and life 24/7 on their own new generation of supermodels. Jenner’s terms,” said Hertzmark Hudis. The Estee File photo shows Kendall Jenner arriving on the red meteoric modeling rise was crowned this Lauder contract followed a year in which carpet for the MTV Video Music Awards (VMA) at week by confirmation that she is to Jenner emerged as a bona fide star of the The Forum in Inglewood, California. — AFP become the new face of beauty giant catwalks, wowing New York audiences at Estee Lauder, a golden ticket guaranteed the Marc Jacobs show in February in a to elevate her burgeoning profile to anoth- revealing sheer top. That was followed by er stratosphere. “Cosmetics agents are runway appearances for Chanel, Balmain, Warhol images rare, coveted jobs in the modeling world,” Dolce & Gabbana and Fendi as well as a She has also reached an understanding explained high-profile advertising campaign for with her sister Kim Kardashian, married to of Elvis, Brando Sara Ziff, founder of the agency Model Givenchy. hip-hop star Kanye West, that she not Alliance. “In a business where many mod- attend her runway appearances. “Banned els work for free, trading pay for prestige Sibling rivalry? is a strong word, it is more of a mutual fetch $151 million and visibility, these contracts are lucrative Her rise has also attracted its fair share understanding,” she said. “I think if my sis- and help to build a model’s brand.” of backbiting. Several tabloid reports and ter’s sitting in the front row, and my sister blogs have suggested that some of her sis- is who she is, it sounds weird, but it would Ultimate ‘instagirl’ ters are jealous of her success. Jenner have almost taken the attention away from By choosing Jenner, Estee Lauder has meanwhile has dismissed suggestions that what I’m trying to do on my own.” Analysts made no secret of its desire to boost sales she owes her fame to the family brand cre- meanwhile say Estee Lauder’s courting of and growth by targeting younger con- ated so successfully by her publicity-hun- Jenner makes perfect commercial sense. sumers. “(Kendall) is the ultimate ‘instagirl,’ gry half-sister. “In reality I worked pretty “(It shows) the rise of social media as an and we are excited to leverage her image, hard for this, running around doing tests,” important distribution plan,” said Roger voice, energy and extraordinary social she told ABC television. “It wasn’t like I just Kay, an analyst with Endpoint media power to introduce Estee Lauder to got it magically and it has just happened.” Technologies Associates. “As media shifts millions of young women around the To that end, Jenner has dropped her last over to the Internet and social media from world,” the cosmetics giant’s global brand name from her publicity, preferring to be traditional media, this is what the face of president Jane Hertzmark Hudis explained known simply as “Kendall.” new stars will look like.” — AFP Andy Warhol’s “Triple Elvis” and Four Marlons are displayed during Christie’s Post-War and Contemporary Art evening sale November 12, Miss Honduras shot dead 2014 in New York. — AFP wo iconic Andy Warhol paintings of Elvis Presley and Marlon Brando sold for more than $151 million ‘after fleeing sister’s boyfriend’ Tat auction in New York on Wednesday, shattering pre-sale estimates by several million dollars. Pop-art leg- iss Honduras was fatally shot as she tried to escape her sister’s end Warhol’s “Triple Elvis”-a 1963 silkscreen depicting jealous boyfriend, police and reports said Wednesday, hours three images of the King of Rock and Roll posing as a Mafter the siblings were found dead beside a river. Maria Jose gunslinging cowboy-sold for $81.9 million at the Alvarado, 19, who had been due to fly to London to compete in the Christie’s sale. The striking seven-foot tall work, derived Miss World beauty pageant, disappeared with her sister Sofia Trinidad from a publicity still for the 1960 Don Siegel-directed Alvarado six days ago after a party, sparking an exhaustive search. La Western “Flaming Star,” had been estimated to fetch $60 Prensa newspaper reported that police were investigating whether million. Trinidad’s boyfriend, Plutarco Ruiz, shot Sofia Trinidad in the head The final sale price topped out at more than $20 mil- after he became jealous when he saw her dancing with another man. lion above the estimate after six minutes of frenzied bid- He then reportedly shot her beauty-queen sister twice in the back as ding. It was a similar story for the other Warhol classic sold Wednesday, “Four Marlons,” a giant set of four she tried to flee. Chief detective Leandro Osorio said the bodies of images of the legendary actor taken from his 1953 motor- Maria Jose and her 23-year-old sister had been found buried along the cycle gang classic “The Wild One.” Both of Wednesday’s banks of the Aguagual River in the town of Arada, in violence-plagued auction prices however were well short of the all-time Honduras’s northwest. “We are 100 percent sure that it’s them,” record for a Warhol work set by “Silver Car Crash (Double Osorio said. Police arrested Ruiz and his alleged accomplice on Disaster),” which fetched $105.4 million in November last Tuesday, seizing a Colt-45 pistol and two vehicles. year at Sotheby’s. Undated picture taken in San Pedro Sula of Maria Jose A flurry of bids also greeted the sale of Cy Twombly’s Boyfriend is main suspect Alvarado, Miss Honduras World, whose body and her sis- “Untitled” from his blackboard series, which went under Security Minister Arturo Corrales said there was “no doubt” that ter’s were found one week after both siblings had been the hammer for the first time. The painting - a series of Ruiz was behind the crime and that he had been helped by another abducted. —AFP photos energetic looping spirals resembling chalk scribblings on man, Aris Maldonado Mejia. “We think that Plutarco led the crime, their condolences and announced a tribute this weekend in honor of a school blackboard-sold for $69.6 million, the highest materially and intellectually,” Corrales said. Police are investigating the slain sisters. “We are devastated by this terrible loss of two young amount ever paid for a work by the American, who died additional suspects who they believe tried to help cover up the women, who were so full of life,” Julia Morley, the pageant’s chair- three years ago in Italy. Several world records were set for shooting, including by cleaning and repainting a pick-up used in the woman, said in a statement. “We will be holding a special service masterpieces sold on Wednesday, including $30.4 million crime. On Wednesday, police also arrested the resort’s owner Ventura with all of the Miss World contestants on Sunday, where we will be raised for “Smash” by Ed Ruscha, regarded as one of the Diaz; his wife Elizabeth Alvarado; and their daughter Irma Nicolle. honoring the lives of Maria Jose Alvarado and Sofia Trinidad, and say leading lights of the American pop-art movement. —AFP Organizers of the Miss World pageant, which begins Saturday, sent prayers for them and their family.” —AFP.
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