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Volume 49 | No. 4 | Fourth Quarter 2014 Carlos Alberini

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Volume 49 | No. 4 | Fourth Quarter 2014 Carlos Alberini Carlos Alberini, Chairman and CEO, Lucky Brand Volume 49 | No. 4 | Fourth Quarter 2014 HAPPENINGS INSIDE: Sustainability Update | Meet F.K. Grunert, VP Leasing for Macerich | Macerich Holiday Happenings Macerich Happenings | Fourth Quarter 2014 Santa HQ Reinvents the Santa Experience The mall as a platform Cerritos Center, Scottsdale Fashion Square, ubiquitous in some capacity. I know Tysons Corner Center, Vintage Faire Mall the Macerich initiative and it’s for new digital and Washington Square. something different. It’s creating an experience for the consumer and that’s experiences has a brand Santa HQ pairs cutting-edge technology critically important.” with an authentic, meet-the-real-Santa- new believer – the big in-person moment as the grand finale. In a world where the customer experience Augmented reality bridges the physical is increasingly important for bricks-and- guy in red. world and digital world when kids explore mortar retail, Macerich’s Santa HQ offers Santa’s Observatory through Elf-Ray a powerful new reason for families to go Vision using a handheld “portal;” use to the mall this holiday season. Launched for this holiday season, a new app to take an ELFIE Selfie and Macerich’s Santa HQ is a totally star in their own holiday video; and even “Santa HQ reinvents the Santa experience immersive, digital experience unlike try the Naughty or Nice O’Meter. This at the mall for a new generation of anything malls have offered before. exciting, interactive journey meshes one digitally savvy, always-connected kids and Already national and major-market media of retail’s biggest traditions with social their families,” said Ken Volk, Senior Vice are taking notice, including CNN, USA media immediacy and state-of-the-art President and Chief Marketing Officer, Today, CBS News, the Los Angeles Times digital effects. Macerich. “We know that people come and Washington Post. to the mall for one-of-a-kind, in-person Macerich’s initiative in creating Santa experiences they can share in real time Ten major Macerich malls around the HQ stands out in the holiday landscape and through social media – and the country are home to the new Santa HQ, this year, according to Jesse Tron, a exciting new Santa HQ delivers exactly presented by HGTV: Chandler Fashion spokesperson for the International what families want today.” Center, Danbury Fair Mall, Deptford Mall, Council of Shopping Centers (ICSC): FlatIron Crossing, Lakewood Center, Los “Obviously Santa and the mall are Macerich’s Technology-Driven Amenities Add Holiday Sparkle High-tech holidays are on reservation for the time that works best for gift-wrapping stations, choirs, carolers, you. New this season, the ability to reserve instrumental performances, inspiring at Macerich. This season, a spot on line has already proved to be very ways to give and so much more. All are popular with Macerich shoppers. designed to bring shoppers to the malls every Macerich property and to retailers’ doors throughout this As well, Macerich’s well-liked Text- important season. has a tailored set of the-Concierge program is expanding this season to even more properties “Festive entertainment and dining digital tools to enhance and is tailored for the holidays to offer opportunities, expert guest services, ample customized, real-time gift suggestions. In parking and convenient gift cards for a the customer experience, another boost to the shopper experience, wide range of retailers and restaurants – same-day package delivery in partnership plus a great mobile app to tie it all together including property- with Deliv has expanded to more Macerich – are on the top of everyone’s holiday list,” properties and additional markets. said Kurt Ivey, Vice President, Property specific mobile apps to Marketing, Macerich. “In every way, “Today innovative technology at our malls Macerich properties offer truly exceptional help find stores, search has to be part of the holiday trimming, seasonal experiences.” and we continue to introduce new ways for products, make for shoppers to have great omni-channel Great brand partnerships enhance experiences with Macerich,” said Fred the shopper experience. For example, restaurant reservations, Yeries, Vice President, Digital Marketing & families have enjoyed special, penguin- Technology Advancement, Macerich. party themed programming across the find parking and so portfolio at Macerich Kids Clubs Powered Events Highlight the Season by National Geographic Kids. As well, for much more. In addition to the debut of the innovative the over-18 crowd, Macerich’s portfolio- Santa HQ at 10 Macerich malls and other wide HGTV Home for the Holidays Everyone is talking about Macerich’s fully tech-savvy amenities across the portfolio, Sweepstakes, running all the interactive, digital Santa HQ. This special Macerich properties also offer shoppers way through Dec. 24, will award attraction even has its own app, allowing local, market-right activities to celebrate $10,000 to one lucky winner. the enchanting Santa experience to live on the season, including tree lightings, much longer than the mall visit. Haven’t Menorah lightings, Santa arrivals, pet visited Santa yet? Go ahead and make a photos with Santa, breakfasts with Santa, 3 Macerich Happenings | Fourth Quarter 2014 Pipeline Update Around the Macerich Pipeline Two new openings and Fashion Outlets of Niagara anchor the new, mixed-use community at Falls Expansion Candlestick. two promising new • Saks Fifth Avenue Off 5TH Demolition of the fabled Candlestick Park • Forever 21 (former home of the San Francisco Giants properties made news • Christopher & Banks and San Francisco 49ers) is set to take • Spencers Outlet place in winter 2015 to make way for one for Macerich in the • Puma of the largest urban mixed-use projects • Crocs in the United States. In addition to the second half of the year. • Clarks luxury outlet component of the project • Disney Outlet that Macerich is part of, Candlestick will Around the pipeline: • Auntie Anne’s incorporate more than 6,000 homes, movie • Helly Hansen Outlet theatres, a performance venue, hotel and • Perry Ellis much more. Fashion Outlets of Niagara • Perfumania • Gold Toe SouthPark Mall in Moline, IL Falls USA • Samsonite Macerich on Nov. 13 unveiled the market- On Nov. 6, Macerich opened its major • Swarovski right renovation of SouthPark Mall, an expansion of Fashion Outlets of Niagara • Sperry Top-Sider established favorite in the Quad Cities. Falls USA, the high-performing outlet • Steve Madden Updated amenities include a brand new property in tourist-rich Niagara Falls, • Merrell children’s play area, and 13 national retailers a magnet for cross-border shoppers • Talbots already have brought prototype stores to the from Canada. • Kenneth Cole refreshed property, including Bath and Body • White House | Black Market Outlet Works and Journeys, among others. Work Adding nearly 175,000 square feet, the • Janie And Jack Outlet continues on a new Dick’s Sporting Goods, expansion opened with dozens of highly • Destination Maternity Outlet scheduled to open Summer 2015. anticipated major retail brands committed • American Eagle Outfitters to the property, which is 90 percent leased. • New York & Company Outlet Anchored by Saks Fifth Avenue OFF 5TH • Limited Outlet, The and Forever 21, the expansion includes • IT’SUGAR an exciting mix of new outlet brands, • Asics including Disney, Talbots, Vera Bradley, • Body Shop, The Kenneth Cole, Steve Madden, Swarovski, • Barbour White House | Black Market and many others, alongside existing favorites: Kate Spade, Barbour, Michael Kors, J. Crew, Fashion Outlets of San Hugo Boss, Brooks Brothers, Cole Haan, Francisco at Candlestick Burberry and many more. Adding to Macerich’s already strong presence in Northern California, Macerich The expansion increases the size of the is joining with Lennar Corp., one of the overall property by one third to create one nation’s leading homebuilders, as 50/50 of the largest outlet malls in the country. partners to develop a 500,000 square- In all, the property will feature 200 stores foot, luxury urban outlet project that will and approxiately 700,000 square feet. Leader in the Light: Macerich Earns Environmental Honors Adding an exclamation point to Macerich’s the LEED® Gold designation from the leadership in and commitment to ongoing commitment to sustainable U.S. Green Building Council. sustainability practices,” said Art Coppola, development and operations, the National Chairman and CEO, Macerich. “Our focus Association of Real Estate Investment “Sustainability is a critical issue – one on sustainability is not only good for the Trusts (NAREIT) named Macerich the 2014 that is becoming increasingly important environment, but it is also smart business recipient of the prestigious Retail “Leader to our industry and its investors,” said for our company, benefiting investors, in the Light” award, honoring superior and Steven A. Wechsler, NAREIT President and retailers and the local communities sustained energy practices. CEO. “Macerich, as this year’s retail sector we serve.” winner of the Leader in the Light Award, The Leader in the Light award is one of has demonstrated consistent commitment three, high-profile environmental honors to innovative environmental stewardship for Macerich this year. across its portfolio.” The company also earned a Global Real For Macerich, the industry designations Estate Sustainability (GRESB) Green reflect an integrated and productive Star 2014, an important measure of approach to sustainability,
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