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In-Vehicle Intelligent Transport Systems and Young Novice Driver Safety

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In-Vehicle Intelligent Transport Systems and Young Novice Driver Safety ACCEPTABILITY OF IN-VEHICLE INTELLIGENT TRANSPORT SYSTEMS TO YOUNG NOVICE DRIVERS IN NEW SOUTH WALES ACCEPTABILITY OF IN-VEHICLE INTELLIGENT TRANSPORT SYSTEMS TO YOUNG NOVICE DRIVERS IN NEW SOUTH WALES KRISTIE L. YOUNG MICHAEL A. REGAN EVE MITSOPOULOS NARELLE HAWORTH APRIL 2003 REPORT NO. 199 Monash University Accident Research Centre Report Documentation Page Report No. Date ISBN Pages 199 April 2003 0 7326 1498 8 192 Title and sub-title: Acceptability of In-Vehicle Intelligent Transport Systems to Young Novice Drivers in NSW Author(s): Type of Report & Period Covered: Kristie L. Young, Michael A. Regan, General, 2002-2003 Eve Mitsopoulos & Narelle Haworth Sponsoring Organisation(s): Motor Accidents Authority (MAA) of New South Wales Abstract: This report describes the outcomes of a study funded by the Motor Accidents Authority (MAA) of New South Wales (NSW) to assess the acceptability, to a sample of young novice drivers from metropolitan and rural NSW, of seven in-vehicle ITS technologies: Intelligent Speed Adaptation; Forward Collision Warning; Following Distance Warning; Lane Departure Warning; Fatigue Warning; Alcohol Interlock and Sniffer systems and the Drink Driving Performance Test; Seat Belt Reminder; and Electronic Licence. This was achieved by conducting eight focus groups, four in Sydney (metropolitan) and four in Wagga Wagga (rural), involving 58 drivers aged 17 to 25 years who, from examination of NSW crash data, were likely to derive the greatest safety benefits from the selected technologies. For each technology discussed, the acceptable attributes of the system, as well as the barriers to their acceptance that were raised by participants, were identified. Differences in the acceptability of the systems that emerged between the metropolitan and rural participants were also identified. Overall, the Alcohol Interlock and Seat Belt Reminder systems were deemed the most acceptable to young drivers, while the Fatigue Warning (for rural participants only), Intelligent Speed Adaptation and Lane Departure Warning had the lowest levels of perceived acceptability. The metropolitan and rural participants’ attitudes towards the systems were generally very similar, however a number of differences in the acceptability of several technologies were observed. Suggestions for enhancing the acceptability of ITS technologies to young novice drivers are offered. The report concludes with recommendations for further research. Key Words: Disclaimer Acceptability, Advanced driver assistance systems, This report is disseminated in the interest of Intelligent Transport Systems, Young Drivers, information exchange. The views expressed here are Effectiveness, Usefulness, Usability, Willingness to those of the authors, and not necessarily those of Buy, Social Acceptability Monash University Reproduction of this page is authorised Monash University Accident Research Centre, Wellington Road, Clayton, Victoria, 3800, Australia. Telephone: +61 3 9905 4371, Fax: +61 3 9905 4363 ACCEPTABILITY OF IN-VEHICLE ITS TO YOUNG NOVICE DRIVERS i ii MONASH UNIVERSITY ACCIDENT RESEARCH CENTRE TABLE OF CONTENTS EXECUTIVE SUMMARY ....................................................................................................... IX ACKNOWLEDGEMENTS.................................................................................................... XIX CHAPTER 1. ITS AND YOUNG DRIVERS: INTRODUCTION............................................ 1 1.1 INTELLIGENT TRANSPORT SYSTEMS.............................................................................................1 1.2 ITS AND YOUNG DRIVERS............................................................................................................3 1.2.1 Young Novice Driver Crashes..................................................................................................3 1.3 WHAT IS ACCEPTABILITY? .........................................................................................................11 1.3.1 Introduction ............................................................................................................................11 1.3.2 Acceptability: A Definition ....................................................................................................11 1.3.3 Acceptability Testing and ITS................................................................................................12 1.3.4 Australian Research on ITS Acceptability .............................................................................12 1.3.5 Overseas Research on ITS Acceptability ...............................................................................16 1.3.6 Summary ................................................................................................................................18 1.4 PURPOSE OF THE CURRENT STUDY.............................................................................................19 1.5 PHASES OF THE STUDY AND STRUCTURE OF THE REPORT .........................................................20 CHAPTER 2. SELECTION OF ITS TECHNOLOGIES AND DRIVER SUB-GROUPS ..... 21 2.1 INTRODUCTION ...........................................................................................................................21 2.2 ANALYSIS OF YOUNG NOVICE DRIVER CRASH DATA................................................................21 2.2.1 Involvement of Young Novice Drivers in NSW Crashes.......................................................22 2.2.2 Sub-groups Over-involved in Crashes....................................................................................28 2.3 SELECTION OF ITS TECHNOLOGIES ............................................................................................30 2.3.1 Speed-related Crashes ............................................................................................................31 2.3.2 Fatigue-related Crashes ..........................................................................................................31 2.3.3 Crashes where the Seatbelt was not Worn..............................................................................31 2.3.4 Distraction Crashes.................................................................................................................31 2.3.5 Licence ...................................................................................................................................32 2.3.6 Alcohol-related Crashes .........................................................................................................32 2.4 SUMMARY OF ITS .......................................................................................................................32 2.5 COMPOSITION OF FOCUS GROUPS...............................................................................................33 CHAPTER 3. DESIGN, DEVELOPMENT AND ADMINISTRATION OF THE TELEPHONE SURVEY ........................................................................................................... 37 3.1 INTRODUCTION ...........................................................................................................................37 3.2 DESIGN AND DEVELOPMENT OF THE TELEPHONE SURVEY ........................................................37 3.2.1 Generation of Random Telephone Numbers..........................................................................38 3.3 SURVEY ADMINISTRATION .........................................................................................................38 3.3.1 Sampling Area........................................................................................................................39 3.3.2 Target Participant Sample ......................................................................................................39 3.3.3 Rural Survey Response Rates.................................................................................................40 3.4 RESULTS OF THE RURAL TELEPHONE SURVEY...........................................................................41 3.4.1 Recruitment Outcomes ...........................................................................................................41 3.4.2 Composition of Telephone Survey Respondents....................................................................41 CHAPTER 4. FOCUS GROUP DISCUSSION ON YOUNG DRIVER ACCEPTABILITY OF ITS - METHOD................................................................................................................... 45 4.1 INTRODUCTION ...........................................................................................................................45 4.2 PARTICIPANTS.............................................................................................................................45 4.3 MATERIALS .................................................................................................................................47 4.3.1 Discussion Guide....................................................................................................................47 4.3.2 Questionnaire..........................................................................................................................47 ACCEPTABILITY OF IN-VEHICLE ITS TO YOUNG NOVICE DRIVERS iii 4.3.3 Video Presentations................................................................................................................48 4.3.4 Data collection........................................................................................................................55
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