DOCSLIB.ORG

Emersion of Food in the 1970'S

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Emersion of Food in the 1970'S Emersion of food in the 1970’s By: Allison Zanatta, Cynthia Hernandez Ambriz, Esmeralda Barocio, Ricardo Arenas Diana Kennedy - Changed the way Americans viewed Mexican cooking - Unique research made her the unrivaled authority - Traveled to each and every one of Mexico’s 31 states - Cooked with natives and cooks amongst every region - Local ingredients supporter Diana Kennedy’s Legacy - Began teaching classes on traditional Mexican cooking - Had no experience with writing - Published 9 volumes on Mexican cooking - Emphasizing organic cooking Taste of a decade: 1970’s - Many things encouraged eating at restaurants such as relaxed liquor laws, the use of credit cards, and more working mothers or wives. - Restaurants and customers were afraid of crime= afraid to keep their restaurant open. - Which later brought an increase of fast food chains. - California and many other parts of the country experienced a restaurant increase. - Switching from a fully operated kitchen staff, to a fast assembly line, enabled the fast food chains to grow in popularity. The Evolution of the Food Industry -After the rise of fast food chains= the invention of microwaves. -Meals like TV dinners and prepackaged foods became popular. -This meant that people did not need to cook meals from scratch to eat= they were able to eat in the comfort of their own home or in front of your favorite tv show. While those meals may have been more convenient, the restaurant Industry saw promise in refocusing on nutritional dishes from all ethnic backgrounds. Impressive Dishes Americans prepared exotice foods for dinner parties the combinations of random food put together was popular during the 1970s Popular Dishes Pineapple was well liked due to the increase interest in Hawaiian culture Fondue Quiche Carrot cake Mobile Food Truck ● In 1974, Raul Martinez converted an old ice cream truck into the nation’s first taco truck, King Taco, and parked it outside of an East Los Angeles bar. ● It has since expanded to 20 popular locations throughout LA county. It has also been placed as the top 100 of Hispanic Business Magazine’s “Top 500 Hispanic Businesses” https://www.latimes.com/archives/la-xpm-1987-11-16-fi-14263-story.html Obstacle in the Mobile Food Industry ● Los Angeles also has a history of attempting to regulate food trucks out of business. ● In 1979, a California trucks faced discriminatory enforcement law that prohibited food trucks from parking within 100 feet of the street entrance to a restaurant. ● The reasoning that food trucks caused traffic congestion and blocked access to restaurants. https://chicagounbound.uchicago.edu/cgi/viewcontent.cgi?referer=https://www.go ogle.com/&httpsredir=1&article=11767&context=journal_articles Mexican Food Truck Delights ● King Taco sold a variety of Mexican cuisine beside tacos, burritos, Quesadillas, Tamales and Sopes. ● A sope are thick corn cakes, originally found in central and southern parts of Mexico; here it was known as pellizcadas. ● Tamales are also made from corn masa (or dough) steamed in a corn husk or banana leaf and usually stuffed. Works Cited ● Harris, JENN. “Raul Martinez Sr., Founder of King Taco, Dies at 71.” Los Angeles Times, Los Angeles Times, 4 Dec. 2013, www.latimes.com/food/dailydish/la-dd-raul-martinez-sr-founder-king-taco-dies-20131204-story.html. ● Smith, Lindsey P, et al. “Trends in US Home Food Preparation and Consumption: Analysis of National Nutrition Surveys and Time Use Studies from 1965-1966 to 2007-2008.” Nutrition Journal, BioMed Central, 11 Apr. 2013, www.ncbi.nlm.nih.gov/pmc/articles/PMC3639863/. ● Stephen, Paul. "Mexican cooking legend Diana Kennedy donates her personal archive to San Antonio’s UTSA." AP News , 22 Apr. 2019, apnews.com/af74fe635a7b41b5bc0a3adff92b0f9d. ● Whitaker,Jan “Taste of a Decade: 1970’s Restaurants.” Restaurant, 12 Mar.2017 https://restaurant-ingthroughhistory.com/2013/09/24/taste-of-a-decade-1970s-restaurants/ ● Switch, Code. “2013 Signoffs II: More Short Stories About Remarkable Lives.” NPR, NPR, 31 Dec. 2013, www.npr.org/sections/codeswitch/2013/12/31/257671498/2013-signoffs-ii-more-short-stories-about-remarkable-lives. ● O'Hare, Maureen. “This Is What Dinner Party Food Looked like in the 1970s.” CNN, Cable News Network, 11 Jan. 2017, www.cnn.com/travel/article/vintage-food-photography/index.html..
Load more

Recommended publications
  • Download Menu
    NACHOS NACHOS TEXANOS A bed of crispy tortilla chips topped with grilled sirloin steak, chicken, shrimp, green peppers, onions, tomatoes and cheese dip - 10.99 FAJITA NACHOS A bed of crispy tortilla chips topped with grilled green peppers, NACHOS TEXANOS onions, tomatoes, your choice of grilled chicken or sirloin steak and cheese dip - 9.99 NEW! GRILLED NACHOS SUPREME Steak, chicken or pork. Topped with cheese, lettuce, guacamole, sour cream and diced tomatoes - 10.99 SPECIAL NACHOS FIESTA SALADS A bed of crispy tortilla chips topped with cheese dip, refried beans, ground beef or shredded chicken, lettuce, diced tomatoes, sour cream and guacamole - 9.49 SEAFOOD NACHOS A bed of crispy tortilla chips topped with grilled shrimp, crab meat, scallops, tilapia fish, cauliflower, broccoli, carrots and cheese dip - 11.99 NACHOS LOCOS A bed of crispy tortilla chips topped with shrimp, shredded chicken, lettuce, onions, fresh diced tomatoes, sour cream and cheese dip - 9.99 PULLED PORK NACHOS Shredded pork (carnitas) topped with cheese sauce over crispy tortilla chips - 9.99 CALIENTE NACHOS A bed of crispy tortilla chips topped with your choice of: CHEESE DIP - 5.59 BEAN, CHEESE DIP - 6.29 GROUND BEEF, CHEESE DIP - 6.59 GROUND BEEF, BEANS, CHEESE DIP - 7.50 SHREDDED CHICKEN, CHEESE DIP - 7.50 SALADS SHREDDED CHICKEN, BEANS, CHEESE DIP - 7.99 SEAFOOD TACO SALAD A deep-fried flour tortilla shell filled with refried beans, grilled shrimp, Add Mushrooms + 1.50 crab meat, scallops, broccoli, cauliflower and carrots. Topped with DIPS To any entrée lettuce, diced tomatoes, sour cream and shredded white cheese - 10.50 GUACAJETE NEW! FIESTA SALADS Guacamole made fresh with avocados, onions, tomatoes, A beautiful plate of baby spinach, shredded cheese, sliced avocado and jalapeño peppers, garlic, salt, lime juice and cilantro, pounded diced tomatoes.
    [Show full text]
  • Milestone 2005 Milestone 2005 EAST LOS ANGELES COLLEGE
    Milestone 2005Milestone Milestone 2005 EAST LOS ANGELES COLLEGE EAST LOS EAST LOS ANGELES COLLEGE COVER ILLUSTRATION: Lizbeth Navarro M i l e s t o n e 2 0 0 5 East Los Angeles College Monterey Park, California M i l e s t o n e 2 0 0 5 Editor, Advisor Carol Lem Selection Staff Creative Writing Class of Spring 2005 Book Design Trish Glover Photography Christine Moreno Student Artwork Leopoldo Alvarez, Diana Barraza, Graciela Basulto, Shin-Yi Chiu, John Draisey, Rafael Esparza, Ngoun Hean, Ricardo Ibarra, Zong Da Li, Shugo Maino, Denise Monge, Jose Monge, Denise Monge, Lizbeth Navarro, Laura Urbino, Joel Zavala East Los Angeles College 1301 Avenida Cesar Chavez Monterey Park, California 91754 Milestone is published by the East Los Angeles College English Department. Material is solicited from students of the college. A writer is not so much someone who has something to say as he is someone who has found a process that will bring about new things he would not have thought of if he had not started to say them…; he engages in an activity that brings to him a whole succession of unforeseen stories, poems, essays, plays…but wait! When I write, I like to have an interval before me when I am not likely to be interrupted. For me, this means usually the early morning, before others are awake. I get pen and paper, take a glance out of the window (often it is dark out there), and wait. — William Stafford, from “A Way of Writing” M i l e s t o n e 2 0 0 4 3 Contents Editor’s Note 7 Part I: The Work Monique C.
    [Show full text]
  • LONCHERAS: a Look at the Stationary Food Trucks of Los Angeles
    LONCHERAS: A Look at the Stationary Food Trucks of Los Angeles September 2010 Jesús Hermosillo Master of Arts Degree Program UCLA School of Urban Planning Prepared for UCLA Center for Labor Research & Education (UCLA Labor Center) UCLA School of Urban Planning Disclaimer: Neither the University of California nor the School of Public Affairs either supports or disavows the findings in any project, report, paper, or research listed herein. University affiliations are for identification only; the University is not involved in or responsible for the project. Hermosillo 2 TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………………………...6 INTRODUCTION………………………………………………………………………….11 PURPOSE AND OBJECTIVES…………………………………………………………..14 WHAT IS A LONCHERA?..................................................................................................15 Loncheras (or stationary food trucks)…………………………………………………….16 Industrial lunch trucks……………………………………………………………………..16 Twitter trucks…………………………………………………………………………….....17 What is a “traditional” catering truck?...............................................................................18 LAWS AND REGULATIONS……………………………………………………………..19 Food safety…………………………………………………………………………………..20 Commissary requirement…………………………………………………………………..21 Restroom access……………………………………………………………………………..21 Health permit and certification decal……………………………………………………...21 Health inspections…………………………………………………………………………...22 THE LONCHERA ECONOMY…………………………………………………………....24 Patterns in the lonchera economy………………………………………………………......24
    [Show full text]
  • Burger King Single Tenant + Development Lot
    BURGER KING SINGLE TENANT + DEVELOPMENT LOT DEVELOPMENT 818.588.0072 O | 818.298.8810 M CA BRE License No: 01216376 All materials and information received or derived from KW Commercial its directors, officers, agents, advisors, affiliates and/or any third party sources are provided without representation or warranty as to completeness , veracity, or accuracy, condition of the property, compliance or lack of compliance with applicable governmental requirements, developability or suitability, financial performance of the property, projected financial performance of the property for any party’s intended use or any and all other matters. Neither KW Commercial its directors, officers, agents, advisors, or affiliates makes any representation or warranty, express or implied, as to accuracy or completeness of the materials or information provided, derived, or received. Materials and information from any source, whether written or verbal, that may be furnished for review are not a substitute for a party’s active conduct of its own due diligence to determine these and other matters of significance to such party. KW Commercial will not investigate or verify any such matters or conduct due diligence for a party unless otherwise agreed in writing. EACH PARTY SHALL CONDUCT ITS OWN INDEPENDENT INVESTIGATION AND DUE DILIGENCE. Any party contemplating or under contract or in escrow for a transaction is urged to verify all information and to conduct their own inspections and investigations including through appropriate third party independent professionals selected by such party. All financial data should be verified by the party including by obtaining and reading applicable documents and reports and consulting appropriate independent professionals.
    [Show full text]
  • Pasadena Celebrates 9 Connection Breakfast 7 A.M
    2014 Pasadena Chamber of Commerce Business Directory, Community and Visitor Guide Great Places Dine Shop Stay Attractions Entertainment Community Facts Government Who’s Who History Useful Information Area Businesses Education Green Business Health Care Business & Professional Services Experience Huntington Hospital. Huntington Hospital is proud to announce national ranking as a Best Hospital by U.S. News & World Report. High-performing in nine specialties, we were again named one of the top fi ve hospitals in the Los Angeles area. Why leave the comfort of Pasadena when world-class care is at your doorstep? Experience. Excellence. www.huntingtonhospital.com | Call (800) 903-9233 to fi nd a Huntington Hospital physician. hmh377 chamber directory ad.2013.indd 1 8/20/13 3:23 PM Why­leave­town­when­one­of­the­nation’s­premier­event­ venues­is­right­here­in­Pasadena? Plan a meeting in the Convention Center’s renovated conference space or a trade show in the sprawling 55,000-square-foot exhibit hall. Host a conference, fundraiser or meeting in the 25,000-square-foot Grand Ballroom or Civic Auditorium’s exquisite Gold Room. With the Pasadena Convention Center’s stellar service and world-class amenities, your ideal event location is just around the corner. ­Contact­our­sales­team­today­at­626-395-7282­or­visit­us­at­PasadenaCenter.com ©2013 Pasadena Convention Center 1030056_09233 7.75x10.25 4c We’re not just a community bank — we’re your community bank N W E F air Oaks N. Allen & Washington S Washington Blvd. North Pasadena Av Allen e. Sierra Madre Blvd.
    [Show full text]
  • Essays on Los Angeles, Food Trucks, and Home
    Vassar College Digital Window @ Vassar Senior Capstone Projects 2019 In search of a city: essays on Los Angeles, food trucks, and home Nicole Lipman Vassar College Follow this and additional works at: https://digitalwindow.vassar.edu/senior_capstone Recommended Citation Lipman, Nicole, "In search of a city: essays on Los Angeles, food trucks, and home" (2019). Senior Capstone Projects. 892. https://digitalwindow.vassar.edu/senior_capstone/892 This Open Access is brought to you for free and open access by Digital Window @ Vassar. It has been accepted for inclusion in Senior Capstone Projects by an authorized administrator of Digital Window @ Vassar. For more information, please contact [email protected]. In Search of a City: Essays on Los Angeles, Food Trucks, and Home Nicole Lipman April 25, 2019 Senior Thesis Submitted in partial fulfillment of the requirements for the Bachelor of Arts in Urban Studies Adviser: Hua Hsu Table of Contents Acknowledgements .………………………………………………………………………………2 Preface .……………………………………………………………………………………………4 Introduction: A Necessary History ..………………………………………………………………7 City on Screen……………………………………………………………………………………20 A Neighborhood Just East of Hollywood ……………………………………………………….34 Multiply and Divide ..……………………………………………………………………………48 Arteries ..…………………………………………………………………………………………60 So Glad to Meet You, Angeles ..…………………………………………………………………70 Bibliography .……………………………………………………………………………………81 !1 Acknowledgements Thank you to Hua Hsu for consistently pushing my work in interesting directions. Thank you to Lisa Brawley for guidance in the ideating and writing processes. Thank you to Ezra Weissman for intellectual and emotional support from the beginning to the end. Thank you to Saski Globig, Klara Kaufman, Casey Parsons, Vanessa Rosensweet, Clare Reynders, Isabel Furman, and Lucy Ellman for open ears. Thank you to Dad and Mom for instilling in me a love of Los Angeles.
    [Show full text]
  • Active Restuarants Based on Listing of Active Businesses
    Active Restuarants Based on Listing of Active Businesses LOCATION ACCOUNT # BUSINESS NAME 0000410578-0001-0 DOUBLE O TWO INC 0002537656-0014-1 CALIFORNIA FOOD MANAGEMENT LLC 0002798053-0001-3 CHARCOAL VENICE PARTNERS LLC 0002913705-0001-5 THE CURATIVE GROUP LLC 0002886189-0001-4 UNIKING LLC 0000645358-0001-2 PRODROMOS MIKE BEGAKIS 0002947294-0001-1 SHANDIZ CUISINE RESTAURANT INC 0000729801-0001-5 FARHAD PEZESHKI 0002856650-0001-4 SHANDIZ RESTAURANT INC 0002873744-0001-8 RAMON BARAJAS 0000267458-0010-5 SENIOR CLASSIC LEASING, LLC 0003140878-0001-1 VOW BRANDS LLC 0002863458-0001-9 GFC ARLINGTON LLC 0002537656-0017-6 CALIFORNIA FOOD MANAGEMENT LLC 0000864857-0001-5 CAMILLES INC 0002573777-0001-6 143 S LA BREA INC Page 1 of 2214 09/27/2021 Active Restuarants Based on Listing of Active Businesses DBA NAME STREET ADDRESS CITY INTERNATIONAL HOUSE OF 8555 VESPER AVENUE PANORAMA CITY PANCAKES #2 BURGER KING 11024 | CALIFORNIA 5609 W SUNSET BLVD LOS ANGELES FOOD MANAGEMENT CHARCOAL VENICE 425 WASHINGTON BLVD VENICE 9812 WASHINGTON BLVD CULVER CITY APT 503 3680 WILSHIRE BLVD #503 LOS ANGELES MONTERY CONCESSIONS 4730 CRYSTAL SPRINGS DRIVE LOS ANGELES SHANDIZ CRUSINE RESTAURANT 745 E VALLEY BLVD SAN GABRIEL HAMBURGER HABIT 11223 NATIONAL BLVD LOS ANGELES SHANDIZ PERSIAN GRILL 745 E VALLEY BLVD SAN GABRIEL TAMALES Y TAQUERIA EL CERRITO 7831 S ALAMEDA STREET LOS ANGELES CARLS JR RESTAURANT #7376 11509 LAUREL CANYON BLVD SAN FERNANDO VOWBURGER 519 N FAIRFAX AVENUE LOS ANGELES 4155 W PICO BLVD LOS ANGELES BURGER KING 11490 | CALIFORNIA 4918 W SUNSET BLVD
    [Show full text]
  • Boyle Heights Guidebook
    THE TRANSIT & WALKING DISTRICTS OF HISTORIC LOS ANGELES FROM LOS ANGELES MAYOR ERIC GARCETTI Dear Friends, On behalf of the City of Los Angeles, it is my pleasure to welcome you to Angels Walk Boyle Heights. There are many ways to explore the diverse fabric of our communities and neighborhoods—but one of the best ways is on foot. Over the years, thousands of Angelenos and visitors alike have strapped on their walking shoes, pulled out their Angels Walk maps, and taken themselves on authentic, self- guided tours of the cultural hotspots of our city. Now, it’s time to celebrate the incredible legacy of Boyle Heights. I hope you will use this guidebook to learn more about Boyle Heights’ unique treasures—from the Boyle Hotel and Breed Street Shul, to the vibrant heritage of local Chicano arts and activism. These thriving hubs of architecture and culture are essential threads in the rich tapestry of L.A.’s remarkable history. Enjoy your walk, and thank you for celebrating the spirit of Los Angeles! Sincerely, Eric Garcetti Mayor of Los Angeles ANGELS WALK BOYLE HEIGHTS TABLE OF CONTENTS Welcome ............................................ 2–3 Getting There .......................................... 4 Walk Info ............................................... 5 ANGELS WALK BOYLE HEIGHTS Introduction . 6–7 SECTION 1 1st Street » Soto Street ............................. 8–27 SECTION 2 Soto Street » Cesar E. Chavez ................... 28–29 SECTION 3 Cesar E. Chavez » Breed Street .................. 30–35 FARTHER AFIELD ................................. 36–52 Restaurants + More . 53–55 Walk Map + Sites .................... inside back cover Hollenbeck Presbyterian Church ANGELS WALK BOYLE HEIGHTS 1 ANGELS WALK BOYLE HEIGHTS WELCOME FROM COUNCILMEMBER, JOSÉ HUIZAR Greetings! On behalf of the residents of Boyle Heights, I would like to welcome you to our community.
    [Show full text]
  • Richie's Drive-In
    Supporter of Caroling at Tesla makes Downey police Rancho toy donation See Page 13 See Page 4 See Page 16 Friday, December 18, 2009 Vol. 8 No. 35 8301 E. Florence Ave., Suite 100, Downey, CA 90240 Looking back on... Ban on Richie’s Drive-In pot clinics The Downey Patriot begins a new series this week, extended “Looking Back On...”, a bi-weekly revival of Downey’s sometimes forgotten past. BY CHRISTIAN BROWN, STAFF WRITER the girl you were dating.” BY CHRISTIAN BROWN, DOWNEY – In a unanimous Bill O’Neill, who graduated STAFF WRITER decision on Tuesday, the City from Downey High in 1952, recalls Council voted to extend its morato- Christon vividly the atmosphere of Richie’s. rium on the establishment and DOWNEY – This year, “That was the “happening operation of pot dispensaries in the Downey saw the rebirth of one of place” on Friday nights, long city, from 45 days to a full year, adds voice to its oldest restaurants when the before Harvey's was established a despite a local dispensary’s protest drive-in formerly known as few yards to the west,” said against the decision. Johnie’s Broiler opened its doors O’Neill, who covered high school Last month, the Council ‘cultural’ cry once again as Bob’s Big Boy on sports for the local newspaper dur- approved a 45-day moratorium in October 19. ing that time. order to provide city officials time However, during the 1950s, “A couple of kids named Jim PHOTO COURTESY DOWNEY HISTORICAL SOCIETY to evaluate the legality of medical in Downey Johnie’s, then named Harvey’s, Hearn and Ward Vaughan used to marijuana dispensaries and draft a was not the only drive-in in town.
    [Show full text]
  • King Taco Fontana Phone Order
    King Taco Fontana Phone Order Hircine and enlightened Douglas equalises her thysanuran alligated while Welsh overlying some muse sacramentally. Unreposing Bertram jitterbugged very unqualifiedly while Saundra remains periscopic and scummy. Unraking Bartlet still whipsawing: Whiggish and stemmed Gayle cauterised quite within but modernises her introductions propitiatorily. Carne asada taco restaurant is one of receiving news, king of taco king fontana ca Mexican, Fast Food, Tacos Is this your restaurant? Their carne asada taco is one of the best with salsa roja. Homemade tortilla chips with melted cheese. Burritos are great too and so are the tamales and sopes. King Taco Fontana CA 2563 likes 15 talking of this 3235 were here pay our road King Taco Location in Fontana. Fontana, take out restaurants in Fontana, or fast food restaurants in Fontana. Fresh pan all mexican food at all hours in! This restaurant is great for families with kids. What matters is how many times we will put up with this disrespect. The Inland destination with restaurants in Ontario California and Fontana California. Inadvertent errors are recommended for misconfigured or order online. Choose from your tasty eats are to investigate further than king taco place, md coeur d alene id hours. Order Food You Love for Less Only From Grubhub. 5191 CAL CODE OIR ver115 San Bernardino County. Anywhere and any place King Taco is Grrrrreeeeaaaattttt! Share another experience before you to order. Get directions, reviews and information for King Taco in Pico Rivera, CA. Be specific about your experience and the services that were provided. Just come to receive sms online.
    [Show full text]
  • Pollo Campero in the USA
    Pollo Campero in the USA Track: Management Education and Teaching Cases Key words: fast food industry, business strategy, emerging economies, domestic companies, MNCs 1 Pollo Campero in the USA Abstract This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market, and it was initially very successful because it appealed to consumers of Central American origin, but found it harder to appeal to a broader range of US consumers, who had no emotional attachment to the brand. The aim is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market multinationals. It is a complex, in-depth case study suitable for use with advanced MBA students and practitioners. 2 It was a steamy 2010 hot summer afternoon in Dallas. In his air-conditioned office in the Lincoln Centre Tower II, Roberto Denegri, President of Pollo Campero, a Guatemalan fast food company, grappled with the question of what Pollo Campero’s growth strategy should be. Pollo Campero entered the US in 2002, with a single restaurant in Los Angeles. Since then, it had expanded rapidly, and by 2010 it had 48 restaurants in 12 states and Washington DC, largely because of its popularity with clients of Central American origin. The market research report sitting on Denegri’s desk provided a clear picture of consumer segments in the US market it was now time to make some critical decisions. Pollo Campero Pollo Campero, loosely translated to “country chicken”, was founded in Guatemala in 1971 by Dionisio Gutiérrez. It offered customers a new fast-food concept in terms of flavor: a tender, juicy, crispy chicken, marinated with a mix of species highlighting Central American flavors.
    [Show full text]
  • Preserving Los Angeles's Googie: an Analysis of a Commercial Style, Change, and Preservation
    University of Pennsylvania ScholarlyCommons Theses (Historic Preservation) Graduate Program in Historic Preservation 2020 Preserving Los Angeles's Googie: An Analysis of a Commercial Style, Change, and Preservation Emelyn Nájera Follow this and additional works at: https://repository.upenn.edu/hp_theses Part of the Historic Preservation and Conservation Commons Nájera, Emelyn, "Preserving Los Angeles's Googie: An Analysis of a Commercial Style, Change, and Preservation" (2020). Theses (Historic Preservation). 693. https://repository.upenn.edu/hp_theses/693 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/hp_theses/693 For more information, please contact [email protected]. Preserving Los Angeles's Googie: An Analysis of a Commercial Style, Change, and Preservation Abstract "Inspired by the imposing forms of planes, ships, and sleek futuristic technology, Googie gave Los Angeles’s commercial architecture “wings, angles, texture, color, and just about anything else that would catch the eye and lure a passing motorist.” Like its Programmatic precursor, Googie was cultivated in a vernacular commercial landscape geared towards advertisement. The style defied tradition with its glossary of dramatic angles; its ostentatious color palette; and its use of steel, chrome, and neon. Notably, it saw extensive use in the most vernacular of commercial structures, lending character to bowling alleys, motels, car washes, gas stations, and restaurants. By the 1960s Googie architecture had spread beyond the Southern California boundaries, dotting the country with corresponding roadside designs. However, by the 1980s the style’s popularity had waned, and stiff competition in the commercial landscape coupled with a pressure to maximize the profitability of prime real-estate locations, resulted in the demolition of significant Googie structures.
    [Show full text]