Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110Th American International Toy Fair
February 7, 2013 Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More NEW YORK--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS), home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere. "Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want." Featured in Hasbro's Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning "Transformers Prime" animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces Hasbro showcases the new TRANSFORMERS CONSTRUCT-BOTS action figures at the American International Toy Fair in New York. CONSTRUCT-BOTS is the first a new, highly innovative way to experience ever line of TRANSFORMERS figures that kids can customize and convert.
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