Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO

July 5, 1971:Our4OthYear:$1.00

NEWSPAPER Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

NCTA goes to Washington hopeful about future, cautious about present Closing the ring on CBS, Stanton: Staggers committee cites for contempt Broadcasting's election analysis: You can't buy an honest vote these days New wrinkle in broadcast regulation: FCC's helping hand for challengers

30 motion pictures ...all first -run off- network ...22 in color

Assault on a Queen The Millionairess' The Bobo Nine Hours to Rama A Boy Ten Feet Tall None But the Brave Can -Can Not With My Wife, You Don't The Chapman Report Pirates of Tortuga The Cool Ones Promise Her Anything The Defector Seven Days in May sg Fate Is the Hunter She 55 Days at Peking The Shuttered Room Flaming Star The Stripper God's Little Acre Take Her, She's Mine Goodbye Charlie Ten Little Indians Guns at Batasi Up the Down Staircase The Innocents The Visit Inside Daisy Clover You're a Big Boy Now

Warner Bros. Television a Kinney Services company ',Burbank New York Chicago COMSAT's domestic system would offer an economical TV distribution service

The COMSAT -managed global satellite sys- distribution and marketing. COMSAT has pro- tem has brought many benefits to people posed a nationwide studio -to- studio TV program around the world. Now COMSAT proposes a distribution service which could meet the needs multipurpose domestic system which would of the major TV networks, as well as serve and bring the benefits of satellite technology to the provide an economical means of CATV inter- public for communications within the United connection. States. The COMSAT system would open the door An initial complex of 132 earth stations would to new communications techniques for CATV, _work with three high capacity satellites to pro - computer data exchange, the news media, pub- vide.'service throughout the 48 contiguous lishing and personal information retrieval and states, Hawaii, Alaska and Puerto Rico. Addi- display services. tional earth stations would be constructed to ,.COMSAT is a privately -owned meet developing needs of various users. corporation. The COMSAT system would enable commer- Its proposed domestic satellite system offers cial and educational broadcasters to establish a unique opportunity to bring a new com- versatile and economical television and radio munications advance to the people of the networks with an unprecedented flexibility: United States: - The multidestination capability of the satellite system is of special importance to broad- Visit the COMSAT exhibit at the National casters because it also. provides the oppor- Cable Television Association Convention July tunity to evolve new- patterns in broadcast 6 -9, Sheraton Park Hotet, Washington, D. C.

C M SAT COMMUNICATIONS SATELLITE CORPORATION / WASHINGTON, O.C. BOSTON BROADCASTERS INC. the permittee of WCYB TV* Channel 5 in Boston announces the appointment of Harrington, Righter & Parsons, Inc. as national representative.

11IT) Effective immediately

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As National Cable Television Association convention meets Now that FCC's license renewal policy has been declared in Washington this week, CATV stands on the verge of that illegal, the commission fears that further appeals would long- awaited breakthrough. Special report explores the sit- only worsen the situation. It therefore leans toward evolv- uation and industry how leaders view it. See ... ing new policy on case -by -case basis. See ... On the brink with cable TV ... 16 No more appeal on renewal policy ... 44

This month's 'Telestatus' shows that nearly 80% of U.S. Although none of the FCC commissioners was overwhelmed homes now receive UHF. Based on American Research by the idea, a proposal by the commission's procedure- Bureau data, total number now exceeds 47.9 million. Tables review panel to create an internal citizen -counseling office provide market -by- market view. See ... was not rejected and is being reworked. See .. . Where the UHF- equipped homes are ... 32 At FCC: more aid to challengers? ... 47

Analysis of FCC political- spending report reveals that in- Past licensee of dark Dallas UHF, claiming a concerted cumbency, rather than heavy broadcast spending, is the effort by multimedia owners there and in Beaumont, Tex., best route to elective office. But, as breakdown for 1970 to exclude UHF and CATV, files petitions to deny license shows, spending definitely matters. See ... renewals against seven newspaper -owned stations. See... Radio -TV no sure way to get elected ... 34 Loser in Dallas charges conspiracy ... 48

False- advertising complaints by Federal Trade Commission Move to obtain contempt -of- Congress citation against CBS hit seven targets: Easy -Off window cleaner, Easy -On speed and its president, Dr. Frank Stanton, sails through House starch, Black Flag ant and roach killer, Aerowax floor wax, Investigations Subcommittee and parent Commerce Com- Vivarin, H &R Block, Beneficial Corp. See .. . mittee; issue now goes to full House. See ... FTC on the march again ... 39 Stanton contempt now up to House ... 50

Delightful location (Honolulu) provides background for Arriving in Chicago from Japan was a standout of the 1971 what advertising people consider dismaying topics (con- Consumer Electronics Show: an Akai I/4 -inch video -tape re- sumerism and its offshoots). That, in a nutshell, was the corder- player. And in the background but more prominent American Advertising Federation convention. See ... than ever were the cartridge- cassette tapes. See ... The dark side of blue Hawaii ... 40 Consumer electronic products 1971 ... 56

lepstmeats Broadcasting

AT DEADLINE 8 WEEK'S HEADLINERS 9 July 5, 1971;VoI.81,No.1 BROADCAST ADVERTISING 34 WEEK'S PROFILE 75 Published 51 Mondays a year (com- CHANGING HANDS 46 bined issue at year end), by Broadcast- CLOSED CIRCUIT 7 ing Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Sec- DATEBOOK 12 ond -class postage paid at Washington. EDITORIALS 76 Subscription prices: one year $14, EQUIPMENT & ENGINEERING 56 two years $27, three years $35. Add $4 FATES AND FORTUNES 62 a year for Canada and $6 a year for FOCUS ON FINANCE 59 all other countries. Subscriber's occupation required. Regular issues $1 a copy. FOR THE RECORD 64 BROADCASTING YEARBOOK published LEAD STORY 16 each January, $13.50 a copy; CATV THE MEDIA 44 SOURCEBOOK annually, $8.50 a copy. MONDAY MEMO 14 Subscription orders and address o changes: Send to BROADCASTING Circu- OPEN MIKE 10 z lation Department. On changes include PROGRAMING 50 both old and new address plus address TELESTATUS 32 label from front cover of magazine.

BROADCASTING, July 5, 1971 5 PUBLIC AFFAIRS SERIES

AFRO -AMERICAN CULTURE

O Welt .._ ..._. WGAL -TV local program titled . .;..,a.1 .. ,,.. A recent "YOUNG, GIFTED AND BLACK" - presented talents in great diversity, ranging NITSVeil from Africa to the Broadway stage. This program was part of a continuing public affairs series designed by Channel 8 to HARRISBURG the people of its communi- .OLIN, _...__,. serve all ties. WGAL -TV has telecast programs on IMSPINNSelleelle ° "'~m 'LANCASTER L + planned parenthood, libraries and narcotics. YQIr1tlIM WGAL -TV Channel 8 Lancaster, Pa. 2B Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco TELEVISION STATIONS Clair McCollough, Pres. STEINMAN Providence. R. I. /New Bedford -Fall River. Mass WGALTV LancatsterHarrisbttrR- York - Lebanon, Pat. WTEV CloseilLYicuit®

Bleak prospect nical standards, will readily fall into Commission has, theoretically at place. is Straws in wind all point to House vote Staff expected to have docu- least, been considering higher power for ment would, presumably, be in clears - solidly in favor of contempt citation -which since still -open clear -channel rule form that commission could adopt making proceeding began in against CBS and its president, Frank -by 1945. In next week. This would give commission 1966, commission staff was reported to Stanton, when matter comes to floor. time to finish drafting details its be preparing - Vote of 25 -to-13 in House Commerce of recommendation that clear CATV rules in time for submission to channel stations be authorized to op- Committee, in fact, is regarded as rea- Senate Commerce Committee by late erate with higher power on develop- sonable indication of way House as July, early August, as it has promised mental basis (BROADCASTING, April 18, whole will split. Move by Commerce (BROADCASTING, June 21). 1966). However, uproar that resulted Committee Chairman Harley O. Stag- persuaded commission to put project on gers (D -W. Va.) to obtain contempt back burner, where it has remained. citation is regarded as politically safe And then there were ... since House has traditionally held cool McLendon station group ranks, which feeling toward broadcasters. Addition- presumably will be less xLIF(AM) Dal- Back to the fold ally, it is noted, House usually backs las if projected $10.5 million sale to Bristol- Myers' Alka- Seltzer, perennially its chairmen in such matters. Fairchild Industries goes through heavy TV advertiser, is understood to be Scheduling of issue for floor action (BROADCASTING, May 31), may be less preparing for its first network radio is now privileged matter, in hands of still another soon. Prospects are that campaign in several years. Alka-Seltzer Chairman Staggers and House leader- KABL(AM) Oakland -San Francisco will is understood to have bought 26 -week ship. Earliest possible time for vote is be sold to Starr Broadcasting Stations schedule on Mutual Broadcasting Sys- Monday next week, since Commerce (Bill Buckley group) for price at or tem to begin within next few weeks. Committee members have five days to above that KLIF commanded. Mc- Agency is Clifford A. Botway Inc., New file individual views. Lendon retained Dallas FM facility, York. torus, in Fairchild sale, could do like- wise with KARL -FM. Making best of it Pulling up, if not even within is that network Consensus CBS if ABC Evening News, which this year is eventually forced court on issue, to Bidding brisker has been making steady progress to- case is as good as any that might come Business is picking up in negotiations ward recovery from bad case of shorts along. only does govern- Not it involve for sale of NBC's six AM and six FM in station clearances, has commitments ment of broadcast editing, surveillance stations, with talks reportedly conduct- from three more affiliates for its line- but government surveillance of broad- ed with all interested bidders and up. WNEP -TV Scranton -Wilkes Barre, cast of concerning govern- editing story "serious negotiations" said to be under Pa., member of Taft Station group, ment. nevertheless wants every CBS way with about 12, involving most of started carrying Howard K. Smith/ vote it get in House, hopes minority can stations. Howard Stark, New York Harry Reasoner report last week (two report of Commerce Committee will broker retained as consultant ( "CLOSED other Taft -owned ABC affiliates, wTvN- help strengthen its case. CIRCUIT," June 7) is actively partici- ry Columbus and wtcRC -TV Cincinnati, pating in negotiations in NBC's behalf. agreed few weeks ago to start carrying Security Present plan is to make no firm com- by fall), while wAND(Tv) Decatur, Ill., In "dead men tell no tales" approach mitment-or announcement-or any is set to clear as of Sept. 12 and wQxI- to threat of governmental subpoena of individual deal until satisfactory pack- TV Atlanta as of December. That makes outtakes, one broadcast producer now age has been put together. 32 signed on since January 1 and will erases original materials immediately bring total line -up to 176 stations -still well shy of 200 -plus each on CBS and after final tape editing, presumably New forum for clears would also dispose of news- documen- NBC evening news broadcasts. tary film left over or left out. Rationale: Age -old question of whether clear - channel radio stations should be author- only way to protect integrity of editing Loophole -looking process, confidentiality of sources should ized to operate with more than 50 kw management give in to subpoena de- is one of newest ones to be placed be- Some stations in ranks of critics of mands. fore Clay T. (Tom) Whitehead, direc- American Research Bureau's local -mar- tor of Office of Telecommunications ket TV reports say they're considering Policy. Mr. Whitehead, who has made terminating two -year contracts they First priority it clear he welcomes direct contact with signed last year to get protection against Distant -signal issue is first among those representatives of communications in- rate increases in second year. They say in its CATV package that FCC will try dustry, received two clear- channel they can do it because (1) contract still to resolve. After wrestling with various broadcasters last week, WGN(AM) Chi- contains old provision for termination issues involved in what was to have cago's Ward Quaal, and WBAP(AM) on 10 days' notice if ARB makes sub- been first of three meetings on CATV Fort Worth's Abe Herman. They re- stantial modifications in either survey (last on Monday), commission decided viewed higher -power issue with Mr. dates or report formats and (2) ARB's to have staff draft document on distant - Whitehead, noted long-pending inquiry notice of 1971 -72 plans (BROADCAST- signal matter, and to take up other into whether 50 kw ceiling should be ING, June 28) speaks of "several major questions later. It's felt that once dis- lifted to permit clear- channel stations modifications" in format. They have tant- signal question is resolved, other to cover underserved areas but, report- this week to decide, according to their ones, such as access channels and tech- edly, made no request for action. calculations.

BROADCASTING, July 5, 1971 7 Late news breaks on this and opposite page. Atßeadhifle Complete coverage of the week begins on page 16.

It's Mrs. Reid for FCC commissioner this page). She said she did not want to comment on commission matters Nixon will nominate congresswoman to full term until after Senate confirmed her nomina- Representative Charlotte Reid (R- III.), Reid would replace him (BROADCASTING, tion. whose background includes five terms Dec. 14, 1970). White House official on in Congress and three years as singer Friday said that if Mr. Houser is inter- The broadcasters' say on Don McNeill's Breakfast Club on ested in remaining in government, on ACT's proposals NBC Radio, will be next member of "something might be worked out." FCC. Mr. Houser's future plans are not FCC was being deluged by broadcast- President Nixon on Friday (July 2) known, and he was unavailable for com- ers last week with facts and opinions on confirmed long -pending rumor by an- ment Friday. But there was speculation children's programing -all of it aimed nouncing his inten- that he might run President Nixon's re- at persuading commission to reject pro- tion to nominate election campaign in Illinois in 1972. posals of Action for Children's Televi- Mrs. Reid to seven - Mr. Houser, native of Chicago, was sion for stringent regulation of pro- year term on corn - Senator Charles Percy's (R -III.) cam- graming for children. mission. She will paign manager in 1966. Broadcasters generally defended com- succeed Commis- Appointment of Mrs. Reid, being mercial broadcasting's record in that sioner Thomas J. made in part to answer critics who say area, and said evidence indicates per- Houser, whose administration does not include enough formance will improve. But in some term ended June women in high places, has been in mill comments there was evidence broad- 30: he joined com- for more than year. She could not be casters were ready to take on parents mission only six appointed last year because of constitu- as opponents in proceeding. Mrs. Reid months ago. tional provision prohibiting appoint- ACT would require broadcasters to Mrs. Reid does not plan to move over ment of member of Congress to position program 14 hours weekly for children, to FCC before October: she wants to whose pay was created during term of with certain hours set aside for specific finish work on House Appropriations Congress then in progress. FCC com- age groups, and would prohibit broad- Committee, now preparing two major missioner's salaries were increased from casters from carrying commercials in appropriations bills. $28,750 to $38,000 during last Congress. any of it. Commission did not endorse President Nixon, in letter to Commis- Mrs. Reid will be second women to proposals, but included them in inquiry sioner Houser made public by White serve on commission. First was late in which it sought data that would en- House, accepted his "resignation" "with Frieda B. Hennock, of New York, who able it to set policy or adopt rules. regret," and asked him to remain on was appointed by President Harry S Broadcasters generally expressed dif- job until Oct. 1. President's letter was Truman. She served from 1948 to 1955. ficulty in defining children's program- full of praise for Mr. Houser. It said President Nixon is said to have hit ing, although they rejected notion it that Mr. Houser's two years of govern- on her name somewhat spontaneously could be defined in terms of specific ment service -18 months as deputy di- one day last year, in considering woman age groups. And all said elimination of rector of Peace Corps- reflected "ex- for federal appointment. He had known commercials would have effect of weak- ceptional skill and dedication," and Mrs. Reid and her late husband, Frank, ening their ability to present such pro- added, "our nation is the richer for for number of years and is said to have graming. Metromedia said proposal having the benefit of your wisdom and admired her and respected her for her would cost its four television stations counsel. ability. $3,809,624 annually. "As you prepare to return to private Mrs. Reid, who was vacationing National Association of Broadcasters' life, I want to express my personal ap- with members of her family in north- filing was devoted principally to what preciation for your outstanding con- ern Michigan when announcement was it said was value of self -regulation tributions." made, said she was "deeply honored" through NAB code and to "significant Letter's reference to resignation ap- to be asked to serve on commission. improvements in programing and ad- peared surprising; Commissioner Houser She said field of communications is vertising content" that has occurred at had made no secret of his interest in "important and challenging" and one in both network and local levels. NAB being reappointed. White House news which "I have had an interest since my said commission should keep such fac- office said Mr. Houser's June 30 letter early days in broadcasting." As Annette tors in mind in view of deluge of heavy to President submitting his resignation King, she was NBC staff vocalist and outpouring of criticism of children's would not be released. sang on Breakfast Club from 1936 until programing that ACT's proposal has However, Commissioner is said to 1939, and later on fill -in basis. stimulated. "Parental emotion about have stated that he understood appoint- She was elected to Congress for first their children must not be confused ment was on interim basis and that he time in 1962, when Illinois's 15th con- with actual facts about television's in- appreciated opportunity to serve Pres- gressional district Republicans picked fluence upon the young," NAB said. ident in two positions. He had been her to run in general election after her CBS also struck defensive note, as- named to commission to fill out term of husband, who had won nomination in serting that ACT and other organiza- Commissioner Robert Wells, who was primary, died suddenly. Her home is tions have decided that commercial being named to seven -year term suc- in Aurora. television should assume role in edu- ceeding Commissioner Kenneth A. Cox. Mrs. Reid, who has four grown chil- cation made necessary by "allegd fail- It was open secret in Washington at dren and four grandchildren, declined ings of the multibillion -dollar educa- time Mr. Houser was appointed to com- to discuss any issues pending before tional system in the United States," and mission in December that he would only commission-including current contro- adding: serve to end of term and that Mrs. versy over children's programing (see "Commercial television has been

8 BROADCASTING, July 5, 1971 made the whipping boy, is berated for cision," because it was first time any there is wider diversity in news con- its success in producing entertaining company had agreed to "corrective ad" tent and attitudes between newspapers programing for children and families provision of consent order. and affiliated TV and radio stations and is ignored for its significant accom- ITT Continental President Cabell than between those same newspapers plishments in creating entertainment, Woodward emphasized that agreement and nonaffiliated broadcast outlet fa- informational, instructional, news and does not imply misconduct on part of cilities. other programing for children and fam- company. Over 700 broadcast -news scripts and ilies." Settlement does not cover FTC's newspaper tearsheets from 49 commu- NBC said ACT's proposals for im- complaints about advertising for two nities were compared on same -day, proving television are self-defeating- other ITT Continental products -Won- market -to- market basis to determine good programing cannot be created der bread and Hostess cakes. Those subject matters presented, attitudes ex- without financing. It also said that com- complaints are still pending and charge pressed and any similarities or differ- mission's aim should be to encourage company with making false nutritional ences that might exist. Information was broadcasters to make investment in claim for products. analyzed by computer. quality programing and to seek adver- Study, which cost NAB about tiser support for such programing. NAB again backs up $44,000, was conducted under direction of Dr. James R. Anderson, associate No fairness for phosphates crossownership professor of communications and director of Ohio University Broadcast Re- WCBS -TV, WABC -TV Latest in series of studies commissioned New York stations search Center. and WNBC -Tv, and wTvJ(Tv) Miami, by National Association of Broadcast- have not violated fairness doctrine in ers claims that crossownership of presenting detergent commercials, FCC newspapers and stations in same com- WBAP -TV heads off trouble announced last Friday (July 2). munity does not stifle free flow of news. WBAP -TV Dallas, hit last week by one Commission decision was in response Study, conducted by Ohio Univer- petition to deny (see page 48), appar- to complaints by William H. Rodgers sity Broadcast Research Center, was filed ently resolved another potential prob- Jr., associate professor of law at Uni- with FCC last Friday (July 2) to sup- lem late last week when it signed elabo- versity of Washington, Seattle, and by port NAB's opposition to commission's rate agreement calling for vastly ex- Robert S. Gelman and Robert E. Eisen - proposed rules that would limit licens- panded minority hiring. bud of New York. They argued that ees to ownership of either one news- New pact, delivered to FCC Friday use of phospate -based detergents is un- paper, one TV station or one AM -FM (July 2), includes following provisions desirable and that ads for them promote combination in same market. among 21 points: product as essential to maintaining high According to NAB, study shows that Station agreed to hire one black standards of health. And, they con- and one Mexican -American anchorman, tended, controversy exists because ad- to be "seen and heard regularly on the verse effects of phosphates have been air." documented. WeekiNeadllners It agreed to proportional hiring of However, commission said that ads minority employes, with number to be did not constitute issue of public im- representative of percentage of minority portance, noting that complainants cited residents in station's total service area. no examples of failure by stations to It agreed to "expand its coverage comply with fairness doctrine in over- of matters of particular interests to mi- all programing. FCC pointed out that nority groups." it has reaffirmed its position that it Agreement was reached with group would "ill suit the purpose of the fair- called Dallas -Fort Worth Coalition For ness doctrine, designed to illuminate a Free Flow of Information. It was significant controversial issues, to apply signed by station's vice president, A. M. it to claims of a product's efficacy or Herman, and two representatives of social utility." Commission added that coalition. it has begun inquiry to determine ffl Mr. Bregman Mr. Myers whether fairness doctrine and related Time is of the essence policies should be revised (BROADCAST - Walter W. Bregman, executive VP of Question of how to insure all candi- ING, June 14). Norman, Craig & Kummel's domestic dates their equal -time rights in closing operation and chief operating officer days of compaigns will soon be subject First 'corrective' ads since last August, elected president, of FCC rulemaking proceeding. ITT Continental Baking Co. said last succeeding B. David Kaplan, who con- Commission made that known last tinues and Friday (July 2) it has reached settle- as president chairman of Friday (July 2) in course of notifying ment with Federal Trade Commission NCK /International and head of NCK/ KUDE(AM) Oceanside, Calif., that it on FTC's proposed complaint against Europe. Thomas K. Myers, senior VP, had acted "unréasonably" in two .such Continental's Profile bread. named executive VP of NC &K's do- cases. In settlement, Continental agrees to mestic operation, replacing Mr. Breg- Although a licensee ordinarily has no devote 25% of its Profile advertising man. Norman B. Norman continues as obligation to inform one candidate that budget for one year to ads designed to board chairman of parent company, time has been given or sold to compet- offset previous Profile advertising. FTC NCK Organization Ltd., which had ing candidate, commission said, failure had charged firm (division of Interna- total billing in 1970 of $162,850,000 to do so in last few days of campaign tional Telephone and Telegraph Corp.), ($67.5 million in U.S. and $95,350,000 can "effectively nullify the statutory with making false weight- reduction overseas). right to equal opportunities." claims in Profile TV commercials Since timely notice is called for in and other advertising (BROADCASTING, For other personnel changes such situations, commission added, it March 22). of the week see "Fates & Fortunes" will propose specific requirements for FTC hailed move as "landmark de- issuance of such notice.

BROADCASTING, July 5, 1971 9 Books for Broadcasters Wilkeo Television Station Television his Management Slot ion Radio yeas and nays owes job to these two men. I'm Man:r,en ,. not suggesting that we bow in the direc- The Business of EDITOR: Congratulations. That radio tion of Dallas in the morning and Broadcasting story [BROADCASTING, June 21] is the Orna- ha in the evening, but some tribute edited by Yale Roe best -written thing of its type I've ever besides the imitative should be paid seen. You really got a hold on the Seventeen prominent Messrs. McLendon and Storz. business. Well done, etc. I expect re- Frank broadcasters draw upon Proctor, program director, WATI(AM) thetr extensive experi- prints of the whole issue to be in circu- Indianapolis. ence to present a com- lation for a long time to come.* prehensive view of the practical aspects of good to have a radio cham- television. Examines, in detail, the realities It's really EDITOR: When I read the first para- of operating a television station- manage- pion at BROADCASTING.-Milt Klein, ment; programing; news; production; adver- president, Chuck Blore Creative Serv- graph of your special report on radio, tising, promotion and publicity; sales; traffic; ices, Hollywood. I was stunned. After digesting the en- technical services. tire article, I was merely flabbergasted. 256 pages, illustrated (paper back) $3.95 Could it be that your writer has some- ORDER FROM EDITOR: Congratulations to Donald - how managed to miss the creative revo- West on his excellent special report on lution that has been going on in radio Broadcasting Book Division radio. As a footnote to his discussion of 1735 DeSales St., N.W. for at least the past 20 years? Washington, D. C. 20036 the new FM progressive sound, these stations are turning down literally hun- Bill Drake is damn good but what Send me the books I've checked below. My payment he really did was to extend the logical for the full amount is enclosed. dreds of thousands of dollars in national advertising because the copy does development of an innovation begun in Station Management, 106. Television $3.95 not complement nor do justice to their the early 50's by Todd Storz and Gor- 104. 1971 Broadcasting Yearbook, $13.50 format. As a national sales firm, repre- don McLendon, then expanded and senting progressive stations exclusively, improved by the likes of Chuck Blore, Bill Stewart, Name it aggravates us to see that business re- Grahame Richards (all former jected by our stations and placed else- Storz and McLendon men) and many, many others. Address where. But as concerned members of the broadcast /advertising community we Willis Duff (also ex- McLendon), City State Zip are proud of these stations for putting Tom Donahue and Doug Cox are un- L their wallet where their mouth is. doubtedly onto something important with the underground sound. But its It is just a matter of time before impact is something less than your advertising agencies realize that the top - article indicates. The combined audi- 40 copy approach sounds as alien on a CCA ELECTRONICS ences of all five underground stations progressive station as it does on a class- [in San Francisco] amounts to only 5% ical station. -Bruce led, president, of the metro 12+ 6 a.m. -12 midnight Announces a Lifestyle '71, New York. audience in the April -May '71 ARB. In analyzing another kind of pro- EDITOR: Just finished reading your graming, your article says the kind of FM heavy -duty article on Radio '71. It was 25 KW music that accounts for wRFM(FM)'s impossible to stop reading until I had spectacular success [in New York] got finished. If you intended to revive in- AIR COOLED TRANSMITTER its start at WDVR(FM) Philadelphia, terest in radio and enthusiasm to the along with the production techniques WITH INDEPENDENT 3 KW radio broadcasters themselves, you suc- associated with this format (restricted ceeded. You quote Hal DRIVER AND ONE POWER Neal [of ABC commercials, tightness, brief news, Radio] as being able to make a point. clusters, etc.). Gordon McLendon intro- AMPLIFIER TUBE You are the one who made the point. - duced all of this and more in May of Bill Gronwold, Fort Meade, Md. 1959 with what became known throughout the industry as the "KARL format." GGdOtki4 utie EDITOR: Your look at Radio '71 was For the record, Mr. McLendon also entertaining and informative, but hardly established the "top -40" news station definitive. Sub -culture, counter -culture with xTRA(AM) Los Angeles. radio is not at all representative of the I suggest that program formats are medium. How any trade magazine could not born. They evolve. Each new format make a study of radio past, present or is really just a refinement of something future without once mentioning the that was being done well somewhere names of Gordon McLendon or Todd else. The first effort by radio to "take Storz is beyond comprehension. For back the communications baton from without these two men there would be television" should properly be credited no concept or format radio. Almost to that group of independent station everybody under 40 in this business owners including McLendon, Storz, CCACORPORATION Golden West, Bartell and others who Reprints of the special report on 716 JERSEY AVE.. GLOUCESTER CITY. Radio '71 are jumped into the void when others were available at the following prices: 1 N. J. 08030 Phone: (609) 4561716 -10 copies abandoning ship. Any report of the $1 each; 25 copies $22; 50 copies $40; 100 copies $75, and additional copies 50 cents each. status of radio in 1971 that fails to trace

10 BROADCASTING, July 5 1971 today's continuing program develop- BROADCASTING PUBLICATIONS INC. ment to its true roots is misleading at Sol Taishoff, chairman. Available ;tvit Lawrence B. Taishoff, president. .S best. Bill Clark, general sales manager, Maury Long. vice president. NOW! KABL(AM) San Francisco. Edwin H. James, vice president. Joanne T. Cowan, secretary. (BROADCASTING meant no slight to the contri- Irving C. Miller, treasurer. butions of Messrs. McLendon and Storz by omitting reference to them in its special report on Radio '71. Their impact, and that of the top - 40 formats they pioneered, was probably the most significant single radio development of the 1950's. It does not detract from them or from the history bracken's world of that period to say that the current pushers - back of frontiers have gone on from there. Broadcasting, radio nIE aUSIREESR'REKU' Or laeWBIOR AND RADIO Messrs. Drake and Donahue, the opposites Powerful BROADCASTING cited as the ends of the spectrum of Drama influences on today's radio, had perforce to follow TELEVISION what came before. As did their forerunners, each is trying to leave the medium better than it was when he found it.) Executive and publication headquarters BROADCASTING -TELECASTING building, EDITOR: A great radio issue on June 21. 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone 202 -638 -1022. I think you did a tremendous service to Sol Taishoff, editor. bracken's world our industry. Ben Hoberman, vice Lawrence B. Taishoff, publisher. president and general manager, KABC EDIT (AM) Los Angeles. Edwin H. James, VP- executive editor. 41 Hours Donald West, managing editor. Rufus Crater, editorial director (New York). EDITOR: Please accept our congratula- Frederick M. Fitzgerald, Earl B, Abrams, Leonard Zeidenberg, senior editors. tions for a beautiful job, well done, in Steve Millard, J. Daniel Rudy, associate editors. Clara M. Biondi, Alan Steele Jarvis, the June 21 issue. Your article was both Don Richard, staff writers. well- researched and extremely well- Sandra Bartolina, William Blakefield, editorial assistants. written.-Joseph P. Cuff, executive vice Elaine Garland, secretary to the editor. Erwin Ephron (vice president, bracken's world president, American Independent Radio, director of marketing services, Carl Ally Canoga Park, Calif. Inc., New York), research adviser. In Color SPECIAL PUBLICATIONS EDITOR: The article was very factual Art King, director; Joseph A. Esser, associate in pointing out where radio is today editor; Hanna Malinowski, editorial assistant. $iftt't and, most important, where it will be SALES in the future. May I also suggest that Maury Long, VP- general manager. David N. Whitcombe, director of further reports could be done on indi- marketing. Jill Newman, classified advertising. vidual markets and in -depth studies of Dorothy Coll, advertising assistant. new formats appearing throughout the Doris Kelly, secretary to the VP- general bracken's world manager. United States. 2 Seasons Thanks again. Keep more EIRE t.. on of them David N. Whitcombe, director. coming. -Lee E. Zanin, general sales Bill Criger. subscription manager. NBC -TV Sarah D. Crosby, Julie Janoff, Kwentin Keenan, manager, wwTC(AM) Minneapolis. Dorothy Ogler, Jean Powers, Shirley Taylor. PRODUCT EDITOR: That was a great job on Radio John F. Walen, assistant to the publisher for production. '71. It makes me proud of our medium. Harry Stevens, traffic manager. -Robert S. Smith, vice president and Bob Sandor, production assistant. general manager, woR(AM) New York. ITUVAM bracken's world Irving C. Miller, treasurer. Appeals to Sheila Thacker, Judith Mast. Young EDITOR: Without a doubt, Radio Lucille DiMauro, secretary to the publisher. '71 Women was one of the finest, in -depth stories of BU- RÉAIT 1fl our medium that I have read in many NEW YORK: 7 West 51st Street, 10019. Phone: 212 -757 -3260. years. Please accept by warmest con- Rufus Crater, editorial director; David Berlyn, Rocco Famighetti, senior editors; gratulations on a job well done. I am Louise Esteven, Helen Manasian, Cynthia sure that this story will open the eyes Valentino, staff writers. people Robert L. Hutton, sales manager; Eleanor of advertisers, media and broad- R. Manning, institutional sales manager; Greg casters alike. I am delighted that every- Masefield, Eastern sales manager; Mary Adler, bracken's world one in our industry will have the op- Harriette Weinberg, advertising assistants. HOLLYWOOD: 1680 North Vine Available i portunity to see the results of your fine Street, 90028. Phone: 213 -463 -3148. NOW! Morris Gelman, senior editor. reporting.- Stanley L. Spero, vice presi- Stephen Glassman, staff writer. dent and general manager, KMPC(AM) Bill Merritt, Western sales manager. I 1 Los Angeles. Sandra Klausner, assistant. CHICAGO: Midwest advertising sales representative, Bailey & Co., David J. Bailey, president. P.O. Box 562, Barrington, Ill. 60010. EDITOR: Regarding your special report Phone: 312- 381 -3220 on radio: I thought you should be ad vised.J. Akuhead Pupule, KGMB(AM) BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., Honolulu. using the title BROADCASTING-The News Magazine of the Fifth Estate. (Mr. Pupule's letter was accompanied by a clip- Broadcast Advertising was acquired ping from the Des Moines Sunday Register saying in 1932, Broadcast Reporter in 1933, be had just signed a 12 -year contract at $400,000 Telecast* in 1953 and Television in L a year, making him the highest paid personality 1961. Broadcasting-Telecasting was in radio. BROADCASTING'S special report had credit- introduced in 1946. ed that crown to John Gambling of woRIAM) Reg. U.S. Patent Office. New York at $350,000.) CO 1971 by Broadcasting Publications Inc.

BROADCASTING, July 5, 1971 11 Datebook ® "ARE THINGS A calendar of important meetings and events in communications GETTING Indicates first or revised listing. TOUGHER ?" September July Sept. 9 -11 -Fall convention, Louisiana Associa- tion of Broadcasters. Monteleone hotel, New Orleans. Only you know. You may not July 1 -7 -94th annual meeting, American Bar Association. First part of meeting is being held in Sept. 15 -17 -Fall convention, Michigan Associa- know why, but you do know if New York City; second portion will be held in tion of Broadcasters. Featured speaker will be London from July 14 to 20. Among topics to be former FCC Commissioner Lee Loevinger, now the decision making process is discussed is communications. Guest sreakers will Washington lawyer. Hidden Valley. include Federal getting tougher. Miles Kirkpatrick. chairman, Sept. 23 -25- Annual broadcasting symposium, Trade Commission; Robert W. Sarnoff, chairman, sponsored by Group of Broadcasting. institute RCA, and Clay T. Whitehead, director, Office of Electronic Engineers. Washing- Telecommunications Policy. New York Hilton of Electrical and The bitter truth is, management (first meeting); Grosvenor House hotel, London ton Hilton hotel, Washington. (second half.) Sept. 23-25-Meeting, Minnesota Association of must have more information at Broadcasters. Location to be announced. July 7 -11- National convention. American Fed- hand to make the right deci- eration of Television and Radio Artists. Hilton Sept. 26-28- Meeting, Nebraska Association of sions. Everybody's newscast is inn, Dallas. Broadcasters. The Villager motel, Lincoln. July 8 -10- Meeting of Colorado Association of Oct. 3 -5 -Fall convention, New Jersey Broadcast- getting better. How do you Broadcasters. Wildwood inn, Snow Mass, Aspen. ers Association. Traymore hotel, Atlantic City. make yours the best in town? June 9 -11-Meeting, board of directors, American Women in Radio and Television. Netherland Hil- October How do you tell which of your ton hotel, Cincinnati. on- the -air people from sign -on Oct. 3 -8 -110th technical conference and equip- July 10- Regional conference and workshops. ment exhibit, Society of Motion Picture and Tele- to sign -off are really helping Radio Television News Directors Association, vision Engineers (SMPTE). Queen Elizabeth hotel, you, and which ones aren't sponsored by AP, New York. AP building. Montreal. July 11 -13- Meeting, South Carolina Broadcasters Oct. 6 -8- Meeting, Tennessee Association of pulling their weight in rating Association. Ocean Forest hotel, Myrtle Beach. Broadcasters. Sheraton hotel, Nashville. points? The rating books can July 12 -New deadline for reply comments on Oct. 7 -9- Meeting, Massachusetts Association of application for, and FCC's rulemaking proceed- Broadcasters. Sheraton -Hyannis, Hyannis. give you clues about fifteen satellite ing concerning, domestic communications fall conference, National Asso- systems in 4 6 ghz bands or utilizing higher Oct. 14-15 -First minute segments; but these and ciation of Broadcasters. Regency Hyatt House, frequencies (extended at request of GTE Com- list NAB's 1971 fall and MCI Lockheed, from June 9) Atlanta. (For complete of "estimates" tell you nothing munications conference dates, see BROADCASTING. June 29, about individuals or program (Doc. 16495). 1970). July 13- Annual stockholders meeting, Tall Oct. 14- 16- Annual birthday celebration and con- content. They give you no clue Broadcasting Co. Kings Island, Kings Mills, Ohio. vention, Grand Ole Opry. Municipal auditorium, Nashville. as to how the audience feels July 15 -16- Annual general membership meeting, California Broadcasters Association. Del Oct. 17 -1971 Japan electronics show, Elec- about your station and your Monte Hyatt House, Monterey. tronics Industries Association of Japan. international Trade Fair grounds, Osaka, Japan. Informa- programming. Rating books can July 16 -Board meeting, Institute of Broadcasting tion: Mamoru Tsukamoto, EIAJ, 437 Fifth Ave- Financial Management. WON Continental Broad- nue, New York 10016. never tell you why things go casting Co., Chicago. Oct. 17 -I9- Meeting, North Carolina Association wrong. July 19 -20- Meeting, New York State Broadcast- of Broadcasters. Grove Park inn, Asheville. ers Association. Otesaga hotel, Cooperstown. Oct. 17- 20- Annual convention, National Asso- July 19 -23 -Radio Advertising Bureau one -week ciation of Educational Broadcasters. Fontainbleau We've been helpful to over school for radio salesmen. Participants to live on hotel, Miami Beach. campus at cost of $425. New Brunswick, N.J., Oct. 20- 22- Annual election of officers, Indiana fifty -six clients. Our current campus of Rutgers University. Broadcasters Association. Ramada inn, Nashville, clients have used our services July 22- Meeting on CATV and Community De- Ind. for an average of 4.5 velopment, sponsored by Morehead State Uni- years. versity's Appalachian Community Television Proj- November Basic, hardworking research ect. Natural Bridge state park, Stanton, Ky. July 22-24--Meeting of Wisconsin Association Nov. 11 -14 -Sixth annual Radio Program Con- with TV viewers in their own of Broadcasters. Abbey resort, Lake Geneva. ference. Roosevelt hotel, New Orleans. homes, provides the first key. Nov. 14-17- Seminar, sponsored by Broadcasters But Promotion Association. Washington Plaza hotel, then, specific recommenda- August Seattle. tions, long term surveillance, Aug. 2 -New deadline for reply comments in monitoring, making follow -up FCC's inquiry into children's TV programs (Doc. April 1972 19142). Previous deadline was June 1. suggestions -these are all part April 9 -12- Annual convention of National Asso- of it. Give us a call a Aug. 2 -New deadline for reply comments in two ciation of Broadcasters. Conrad Hilton hotel, for pres- FCC proceedings: formulation of rules and policies Chicago. entation, with absolutely no relating to renewal of broadcast licenses (Doc. 19153); formulation of policies relating to broad- obligation on your part. cast renewal applicants (Doc. 19154). Previous deadline was June 3. Major convention dates In '71 Aug. 18 -New deadline for filing reply comments in response to FCC's further notice of prorosed July 6-9- Annual convention of National Cable rulemaking on one -to -a- market rule (Doc. 18110) Television Association. Sheraton and Shoreham and crossownership of CATV and local newspapers hotels, Washington. (Complete agenda on page 22; (Doc. 18891). list of exhibitors on page 25.) Aug. 19 -21- Fourth annual Radio Programing Sept. 27 -29 -11th annual conference sponsored Forum, sponsored by Billboard magazine. Am- by Institute of Broadcasting Financial Manage- ment. Hyatt House, Atlanta. McHUGH AND bassador hotel, Chicago. Regency HOFFMAN, INC. Sept. 28 -Oct. 2-Annual national conference and Aug. 20 -21- Meeting of Arkansas Broadcasters workshops, Radio -Television News Directors As- Television & Advertising Consultants Association. Arlington hotel, Hot Springs. sociation. Staffer Hilton hotel, Boston. Aug. 22 -25 -54th annual meeting, Association for Oct. 17- 20- Annual convention, National Associa- .430 N. Woodward Avenue Education in Journalism. Meeting concur- tion of Educational Broadcasters. Fontainebleau rently with AEJ is American Association of hotel, Miami Beach. Schools and Departments of Journalism and Birmingham, Mich. 48011 American Society of Journalism School Admin- Nov. 14 -17- Seminar, sponsored by Broadcasters istrators. University of South Carolina, Columbia. Promotion Association. Washington Plaza hotel, Area Code .41.4 Seattle. Aug. 24- 27- Western Electronic Show and Con- 644 -9200 vention. Civic auditorium, San Francisco.

12 BROADCASTING, July 5, 1971 They just gave us a special Alfred P. Sloan Award for highway safety.

But it doesn't mean a thing to Jerry Huyler.

Every year since 1948 put in the air -or the Alfred P. Sloan how many special pro- Foundation has been grams on traffic safety giving awards to pro- we broadcast -or mote safety on the na- how many new safety tion's highwas. laws we lobby for - And in that time, there are still too many WGN Radio and WGN accidents. Still too Television have re- many people being ceived 11 awards. crippled. Too many But this year, they people being killed. gave us a special citation. The first one they've So we're going to keep on doing what we can ever given anybody. to make the streets and roads and express- They gave it to us because of the special pro- ways safer. grams and announcements we've been run- Because when you get down to it, we'd rather ning for over 20 years. have one Jerry Huyler than a thousand awards. But no matter how many trafficopters we Wouldn't you? ZEN WGN Radio72O Television 9 WErE Chicago from Roy J. Bostock, Benton & Bowles, New York

Pinning Pampers to the program

The basic objective of most advertisers humorously depicting the wide range of inherent in the show itself. The combi- doing business in highly competitive situations confronting the American nation of show and commercials was marketplaces is to optimize the selling family- sometimes frustrating it, some- found to represent a completely inte- effectiveness or persuasiveness of the times straining it, but usually making it grated and coordinated effort for the advertising for a particular product or laugh warmly at itself. Robert Young viewer. service. Yet too often this fundamental was host and moderator, participating Certainly it would have been possible objective is approached through vir- with a cast featuring guest stars Dick to sponsor only a part of the show. tually sole concentration of creative Van Dyke, Bill Windom, Jack Warden, However, Pampers wanted the full six thinking on the strategic planning, writ- and others. Several of the vignettes of minutes to accomplish its creative ob- ing and production of copy. Too many the show featured newlyweds or young jectives. The six minutes of time avail- times real opportunities to enhance the parents -a perfect match with prospec- able was divided into five commercials: persuasiveness of a product's advertising tive Pampers users. And the show's two 90- second spots and three 60-second program are missed by not applying demographic data clearly demonstrated participations. The flexibility of full hard creative thinking to innovative, yet that it was indeed viewed and enjoyed ownership and control allowed Pampers strategically correct, uses of the broad- by the product's target audience. to create the 90's -one to introduce cast media. The vignette format of the show, tied Mrs. Campbell and her children and Pampers, the disposable diaper mar- together by the comments and introduc- one to fully develop the primary sales keted by Procter & Gamble, recently tions of Robert Young, provided Pam- message for the brand. sponsored the one -hour special, Robert pers with the perfect vehicle in terms Moreover, controlling full sponsor- Young and the Family, on CBS. This of both content and format for its mes- ship allowed each of the other com- show, written and produced for Pam- sages. The vignette format also pro- mercials to single out and concentrate pers by Tandem Productions (Bud Yor- vided the most natural breaks for each on a primary attribute of the product. kin and Norman Lear), represented ex- commercial. Any other type of sponsorship would cellent application of creative thinking In approaching the development of have required the product's messages to both programing and copy to achieve advertising copy for this show, it was to be telescoped into standard 60- second real persuasiveness for the product's decided to seek out a family of Pam- or 30- second lengths, negating the pri- advertising message. pers users with the mother as spokes- mary desire to develop sales messages Pamper's basic objective was to de- woman. This fitted in perfectly with the in depth. liver in depth its multiple product -bene- show's format and would, the reasoning Bringing hard creative thinking to fit story to its target audience of mothers went, result in a totally natural and co- bear in the creation of the program and through a combined program and ad- ordinated package for the viewer to in the use of the commercial time avail- vertising format totally compatible with watch for one hour. able within it indeed optimized the the product's "family" orientation. The search for a spokeswoman con- selling effectiveness of the commercial While many products have a single cluded with the selection of Mrs. Glen messages. While the trend in use of tele- reason for being, and can effectively (Billie) Campbell with her youngest vision today may be to shorter message articulate their story in 20 -, 30 -, or 60- son Kane as the "star" performer. The lengths and scatter -plan buying of net- second messages, Pampers concluded its use of a celebrity's wife added some work programs, certainly the Pampers full story would be best presented extra interest to the spots; but, most example indicates that for the right through six commercial minutes deliv- important, Mrs. Campbell was a non- product, sound creative thinking in pro- ered within a single program format. professional, speaking honestly and graming may lead it against the trends Part of Pamper's story is that it com- candidly about her experiences with and significantly enhance the persuasive- petes in the diaper market. Not only is Pampers. The commercials captured the ness and effectiveness of its advertising it necessary to convince mothers that same tone of warmth and believability messages. the product is an excellent disposable diaper, it is imperative to convince them that Pampers is a superior method of diapering to cloth. Since cloth diapers are the entrenched means of diapering, Roy 1. Bostock has been in the advertising and the system today's mothers were business since his graduation in 1964 from brought up on, the task of convincing the Harvard Business School. All of that them to use Pampers requires the high- time he has been with Benton & Bowles, est degree of persuasiveness in its ad- New York, where he now occupies the post vertising. of a senior vice president. He is also a Phi Recognizing that the persuasiveness Beta Kappa graduate of Duke University. of a product's specific advertising mes- Mr. Bostock is closely associated with sage can be enhanced or harmed by the Procter & Gamble, television's leading ad- environment in which is broadcast it - vertiser, and is management supervisor on for both attentiveness and emotional Procter & Gamble's Pampers disposable reasons - Pampers selected Robert diapers account. Young and the Family as the vehicle most appropriate for the product's message. Yorkin and Lear created vignettes

14 BROADCASTING, July 5, 1971 Stern, Telecommunications: Shapiro, General Instruments: Ri /kin, AT &C: The first 12 months [after The equipment will be ready .. I'm not in total accord [with the adoption of the FCC plan] We suffered most and most FCC plan]. It still discriminates might not see a tremendous quickly when CATV was put in between markets -the old outpouring of new subscribers. the ice -box and we will benefit bugaboo about protecting the But in 18 months we've got to most quickly and most broadcasting industry. But see tremendous growth. dramatically when we're taken it's still the best thing that's Assume the FCC plan is put out of the ice box.... We're come down the pike.... In five into effect Jan. 1, 1972. By going to have this Promised years we should have 25% of mid -1973 we would see Land. the country wired and be tremendous impact.... Cable pushing toward 50 %.... The is unstoppable -it's here, it's first year or two won't be all that going to grow and nobody is big, but it's a snowball effect. going to stop it.

ators who think that, generally speak- lot, a sports channel at maybe $4, pro- the other," he says, "and that's the ing, the bigger the better. One of these fessional informational channels for beauty of it-that each subscriber can is Leon Papemow of Cypress Commu- doctors, lawyers and the like at $3 each. take and pay for exactly what he nications, which is concentrating on "With services like that," he says, wants." the top 100 but especially the top half "it isn't hard to get the total up to $20 And that, he adds, doesn't count ad- of that. Another approach is represent- a month," and he hopes to prove it with ditional revenues from the sale of ed by those like Columbia Cable's Mr. TVC's Akron, Ohio, system now under advertising- revenues, he stresses, that Rosencrans, whose preference runs to construction and utilizing a gridtronics will not be diverted from broadcast TV markets of 50,000 to 100,000 popula- system -TVC's own, but similar to but will be in addition, as advertisers tion and to the suburbs of big cities others being offered -that separates out supplement regular budgets with rather than the core cities themselves. programing for individual homes. "Each CATV's "rifle approach to their sales "The beauty of the suburbs," he says, subscriber can take this or that and not targets." Nor does it count income "is that you're dealing with traditional from leased channels or from, say, the CATV economics." What he means is digital- response services that he thinks that construction of the core cities, for BPI at the NCTA will be available in a couple of years. all their future revenue potential, can Broadcasting Publications Inc. will Perhaps the most ardent advocate of be both costly and risky. But the income maintain an editorial headquarters and two-way service is the Teleprompter potential can also be great. hospitality suite in G -808 of the Shore- Corp., which doesn't regard additional Realizing the full potential of cable ham hotel during the NCTA conven- signals nearly as essential as most sys- will depend, in the judgment of many tion. Representing the magazine: Sol tems operators. Teleprompter, by all operators, on the added services -be- Taishoff, editor; Lawrence B. Taishoff, odds the biggest cable operator, sees yond the conventional supplying of publisher; Edwin H. James, executive two -way as comparable to Samuel F. B. more and clearer broadcast signals - editor; Donald West, managing editor; Morse's invention of the telegraph. that cable will provide. Art King, director of special publica- "How would you like to make in- TVC's Al Stern, for instance, thinks tions; Earl B. Abrams, senior editor; quiries into 10,000 homes and get re- that monthly receipts from subscribers Steve Millard, associate editor, and ad- sponses back from those 10,000 homes can and will be expanded from the cur- vertising representatives Maury Long, of significant nature once every sec- rent $5 or $6 a month to $15 or $20 David Whitcombe, Robert Hutton, ond?" asks Hubert J. Schlafly, Tele- by the addition of alternatives that will Greg Masefield, Bill Merritt and David prompter president. "And I mean once include-for example -a channel with, Bailey. every second. That is not at all beyond say, eight movies a month at $5 for the the present technological capability as

18 SPECIAL REPORT: CABLE TV BROADCASTING, July 5, 1971 Still others think two -way may come many, probably most, but not neces- the top 50 would be riskier, in Mr. but are not convinced it will, or will sarily all of the top 100 markets. Harris's opinion, because they already come but will not be viable until cable "Any time you can add two or three have a strong complement of signals is well entrenched in the big markets. independents," Robert M. Rosencrans and adding a couple from the outside Whatever its rate of growth, cable of Columbia Cable Systems Inc. says would seem less an inducement for under the FCC plan seems almost in- in what represents a rough consensus, viewers to sign up for cable. evitably bound, sooner or later, to cause "you've got something to sell." Alfred R. Stern of Television Com- some dislocation of some TV- station "It depends on which markets you're munications Corp., for one, thinks these audiences, particularly in small mar- talking about," says Henry Harris of conditions favor financing in markets kets. The dispute between cable and Cox Cable Communications Inc., an 51 through 100 and that this is where anti -cable forces on this point is too affiliate of Cox Broadcasting Corp. And the most activity will start. ATC's well known to need reporting here - every cable operator has its own idea Monroe Rifkin agrees that this is where and may, indeed, be at least partially about the kind of markets to go for. the most action will be, but also agrees resolved in talks due to be initiated Cox Cable, for one, likes the looks of that "you've got to consider individual July 9 among representatives of markets 51 through 100 because, for markets." Others, like Bruce Lovett of broadcasters, cable operators and copy- the most part, fewer have independents American Television & Communica- right owners (BROADCASTING, June 28). or, if they have, the independents are tions Corp., extend the most -desirable Even among the most ardent cable ad- more apt to be U's. range to markets from 30 to 100. vocates, however, there are some who Opening up many of the markets in At the other extreme are the oper- are convinced that some small- market stations, especially U's, will suffer if cable moves in with the imported signals that the FCC envisions. On the whole, a canvass of leading A short course in cable CATV operators finds them reasonably but not entirely or unanimously satis- There are about 2,500 operating cable systems in the U.S. fied with the distant -signal importation allowances anticipated by the FCC. There are another 2,200 systems approved but not built, Most of them would have liked more. and 1,400 applications pending before local governments. but as Monroe M. Rifkin of American Pennsylvania, where cable began, has the most systems: Television & Communications Corp. puts it, "it's still the best thing that's 282. Connecticut is the only state with none, but has come down the pike." authorized their construction. Systems currently in What's coming down the pike, if FCC's plan prevails, is the right to im- operation reach about 5.3 million homes, perhaps 18 port enough distant signals to provide million viewers. The average system has 2,000 three networks and three commercial subscribers. The largest-in San Diego -has over independents in the top-50 markets, three networks and two independents 47,000. Some have fewer than 100. Most systems in markets 51 through 100, three net- offer between 6 and 12 channels; the average for all works and one independent in markets is 10.4. Most new systems being constructed have below the top 100 and, in the top 100, a minimum of two distant signals 20 channels. The state-of- the -art maximum is about whether or not needed to fill out those 48 forward channels. Monthly fees average quotas. In addition, cable systems in all markets could import any number about $4.95. Installation fees range from nothing of noncommercial signals unless the to over $100; the average is $20. Total cost of an local noncommercial station objected. average system is estimated between $500,000 and When the plan is faulted, it is for a variety of reasons. $1 million. The cost of laying cable ranges from $4,000 Terry H. Lee of Storer Broadcasting per mile in rural areas to more than $50,000 per mile and Storer Cable Tv Inc. would like in large cities. Over 400 systems have the capability fewer imported signals and especially dislikes the "two distant signals regard- of originating programs, and nearly 300 do so on a less" feature for the top -100 markets, regularly scheduled basis -an average of 16 hours a which he regards as "desirable for week. Almost CATV but not necessary" and sure to 800 have the capability of providing such hurt some of the smaller broadcasters. automated originations as time and weather services Benjamin J. Conroy of Communica- and stock reports. Advertising is known to be carried tions Properties Inc. doesn't particularly care for the plan below the top - by 53 systems which originate programs. Another 375 100 markets, and several see the dis- accept advertising with automated services. The tinctions drawn by market size as dis- average charge is $15 per minute, $88 per hour -long crimination, unfair to viewers because they give or withhold signals according program. About 50% of the cable industry is owned by to the size of the communities where other communications interests. Broadcasters account they happen to live. for 36 newspaper publishers for 8 telephone Where the operators. definitely do %, %, agree is in the belief that the FCC ap- companies for 6 %. The CATV industry had total subscriber proach will permit construction and revenues estimated at $300 million in 1970. operation of viable cable systems in

BROADCASTING, July 5, 1971 17 Broadcasting,, July 5, 1971 ;Vol.81,No.1

On the brink with cable TV NCTA goes to Washington poised for breakthrough in telecommunications; both hopes and stakes are high

Members of the National Cable "Tele- been an unconscionable delay [or] states, New York and New Jersey, have vision Association open their annual serve as a means to perpetuate the ex- declared one -year moratoriums. meeting tomorrow (July 6) on alien clusion of CATV from the overwhelm- CATV's high up -front costs and soil -high ground overlooking what ing bulk of the American television low up -front returns make it unlikely they perceive to be, at last, Nirvana. markets. I feel certain that the corn - that even the companies with quality Washington appropriately is the site, mission under Chairman [Dean] Burch financing can afford wholesale inva- for it is Washington that in their opin- will not permit such a result." sions of the big markets. Financing may ion has stood them off in the past, it is The answer should be known in an- prove to be one of cable's biggest prob- Washington that has finally elevated other month. The commission commit- lems, with current estimates that the their hopes, and it is Washington that ted itself to report its plan to the Pas- industry will need anywhere from $3.5 will yet determine whether the peak tore committee before Congress recesses. billion to $10 billion for equipment and to which it has brought them is really There are a lot of ifs here. construction over the next 10 years. a vantage point or just another bluff. If the FCC misses that deadline or if, Financial sources indicate the money "We're going to have this Promised as some observers expect, the Pastore will be available for soundly based Land," an exuberant Moses Shapiro, panel decides to draft basic regulations companies in a variety of forms-pub- chairman of Ge qeral Instrument Corp., itself, the CATV industry will have to lic stock offerings, borrowings from whose Jerrold s"bsidiary claims half of go on wandering in the wilderness, con- commercial institutions, insurance com- the CATV equipment market and is centrating for the most part on smaller panies and the like -but on a case -by- also one of tb top -10 systems oper- markets, while fundamental policy is case basis. ators, told a 1) All Street CATV semi- being made. A possible shortage of equipment nar two weeks i go. If, however, the commission proceeds and trained personnel to install it could That was after the FCC had sketched as indicated to Senator Pastore, if the also have a retarding effect, especially for Senator John O. Pastore (D -R.I.) White House committee doesn't try to in the first few years. Many cable oper- and his Senate Communications Sub- pull rank and if Congress doesn't inter- ators consider both serious problems. committee its plans for opening the top vene, CATV operators may at last be For all its problems and the likeli- 100 markets to distant signals (BROAD- free to venture into the major markets hood that it won't move as fast as many CASTING, June 21). But it was before they have eyed so long. think, CAD/ under the FCC plan is the White House generated CATV fears If so, these may be some of the re- certain to grow dramatically. It is esti- -and anti -CATV forces' hopes -of sults: mated, for example, that there are up additional delays by formally announc- The basic structure of CATV will to 3,500 unfranchised communities ing the creation of its own committee be turned around, with the primary within the top -100 market areas. The "to develop a comprehensive policy focus shifting from the smaller markets impact may not become apparent for 18 with regard to cable television" (BROAD- to the top 100. That's where the real months to two years, but by then cable CASTING, June 28). money is to be made, and that's where may be adding subscribers at a rate of Mr. Shapiro, in another speech the the big operators will set their sights. 30 -35% a year -and picking up tempo. day after the White House announce- Cable will be out of the hands of the Some estimates say penetration will ment, seemed to capture a CATV in- small entrepreneurs. This does not double in five years. More generous dustry mood of hope bounded by frus- mean that the smaller operators will estimates say it'll triple -or more. tration. The White House committee, cease to grow in size or number. They How fast it will grow may, in the he said, will be restudying "an area just can't afford the big markets. long run, depend upon the outcome of which has been studied to death over Cable growth in the big markets is one of its most controversial elements: many long years." But that, he main- not likely to be anywhere near as fast two-way services. Some enthusiasts see tained, should not and by all the rules and furious as many ardent advocates in two -way-starting with such fea- of reason cannot cause the commission claim and as broadcaster opponents tures as in -home instruction, merchan- to drag its feet. fear. Although some top -100 franchises dising, surveillance, polling and audi- "I want to be clear about this," he have already been granted, local gov- ence research and eventually taking in said. "1 am not impugning the motives ernments are becoming more demand- countless others -as so much the es- of the administration in the creation ing and franchising more competitive, sence of the cable of the future that of the committee. What I am saying is suggesting that on the average it's apt its relaying of entertainment programs that its creation should not serve as a to take longer to get a permit in the will become relatively unimportant. cause for extending what has already future than in the past. At least two Others dismiss all such talk as blue -sky.

16 SPECIAL REPORT: CABLE TV BROADCASTING, July 5, 1971 In September, 1970, WMCA took a giant step and became New York's only two -way conversation radio station. In April -May, 1971, ARB showed WMCA took a giant step in audience delivery. (The latest Pulse,Hooper agree.) In June, 1971, WMCA took another giant step and appointed Petry Radio Sales as its National Sales Representative. wmc Radic now The Vic",a £ODFO sented nationally by Petry Radio Sales, Inc. Harris, Cox Cable: Zorthian, Time -Life: Schlafly, Teleprompter: The CATV industry has been I suspect that CATV will neither The future of broadband virtually stagnant for five, grow as rapidly as its supporters communications and the six years. Gearing up is what is expect nor as slowly as its services into the home that are going to take a while. detractors hope. And I do not within the capability of this Momentum will be tough to get foresee it displacing or even industry represent the most going ... I would think we jeopardizing over -the -air important breakthrough in could increase our subscribers broadcasting in this decade. social communications, in my [now 230,000] by 50% to 75% What it will do is add a new opinion, since Samuel Morse in three years but a lot of that dimension to electronic first carried intelligence on wire. would come in the third year. communication, and in this framework I would hope that it will become part and parcel of the over -all audio-visual industry. implemented in hardware that is now structor can tell how many people are subscriber -ten thousand, twenty thou- operating. And in addition, on that looking at [and paying attention to] the sand- seeing individually; at the same same channel, how would you like to channel he's on, [and] we have a tre- time, something else." deposit into at least 20% of those mendous opportunity for merchandising Leon Papernow of Cypress Commu- homes hard -copy messages at the rate of goods...." nications is another who sees two -way of about 100 words per minute -and Mr. Schlafly conceded that many re- services as cable's dominant feature in that is not out of the question in terms gard this sort of talk as blue sky but the future but he also feels that cable of hardware that is operating now. It insisted the technology has been devel- has to get into the big cities first and isn't operating commercially now, but oped and said Teleprompter expects two- that the only way to do it is by import- it is operating now. These give fan- way services to contribute more than a ing additional signals. Ultimately, how- tastic opportunities for further use of "trivial" amount to its revenues within ever, he feels the entertainment pro- broadband cable into the home. two or three years. He did cast doubt graming cable carries will be its least "What kind of questions can you ask on the likelihood that cable viewers significant contribution and may, in the home? We can say, 'Is there an would be punching up their choice of fact, be given away. emergency in your home? Do you have movies right away: "I am sure that Most of the top cable companies ap- a fire in the attic or an intruder in the cable will carry random -access infor- pear to be building basic two -way capa- kitchen, or do you need medical assist- mation, library information, medical bilities into their systems -or plan to ance, or have you lost electricity there information and such things that re- build them into their future systems - and should somebody come over and quire a very brief period of time to even when, like Robert Clark of Cable- get the food out of your freezer, or has transmit, even though you may capture Coin General, they have some reserva- somebody cut the cable ?' And if there's it and look at it for a long time. tions about when two -way will really no response from that address, perhaps "My personal opinion -and there are come into play. we'd better send someone over and find many in the industry who disagree with "We think it will be developed," Mr. out what's wrong. me-is that the undisciplined use of Clark said, "but we are going to ap- "You can ask questions like 'What broadband cable will not, at least in proach it very cautiously. Our engineers channel are you looking at on your tele- the next generation of affairs, come are not convinced that the job that vision set, and is your television set on ?' down the pike, because there just aren't needs to be done can be done as it You can tell, for example, that a par- that many channels of video informa- should be done with present cable. But ticular home had tuned out a channel tion available on cable to give you, in that's just our opinion and just right while the commercial was on. In edu- your home, the opportunity to see now." cational television programs, the in- 'Gone With the Wind,' with every other Henry Harris said Cox Cable was

BROADCASTING, July 5, 1971 19 Lee, Storer: Conroy, Communications Properties: Rosencrans, Columbia Cable: I'm not overly enchanted with So far as it [the FCC plan] Any time you can add two or three network signals, three applies to the top 100, three independents, you've got independents, one or more especially below the top 15, something to sell. The wave of noncommercials. I'd prefer 3 -1 -1 I'm encouraged. I don't cable is too strong to be or 3 -2 -1 for the top 100 and particularly care for it below the stopped; it can be delayed but 3 -1 -1 for markets below the top 100.... There should be not fully stopped. It has so top 100. In the top 100, I don't no measurable impact on many subsidiary uses and like two distant signals network stations -on benefits.... There are so many regardless. That's splitting the independent stations that don't [market] opportunities. The market too far. Somebody is yet exist, I don't know. If problem is deciding which ones going to get hurt. It's desirable you're asking whether we are you pick. for CATV, but not necessary. going to put them out of business, I don't think so. If we do, we're all in trouble.

"exploring" two-way, although "I don't TVC's Mr. Stern, Teleprompter's Mr. Inc. and Carter Page of Tele- Communi- think it and the additional services will Schlafly, AT &C's Mr. Lovett, Charles cations Inc. be very meaningful in the next five F. Dolan of Sterling Communications Mr. Shapiro offered some clues to years because you've got to get custom- what the stakes may be for the com- ers first." panies that make the cable equipment, Wall Street interest in cable is under- Cable dilemma out West the companies that buy it and the insti- standably profound. It has a lot of Cable operators feel frustrated enough tutions that may be called upon to money invested in the business and will at being largely kept out of the top -100 finance much of it. be called upon for much, much more. markets, but Carter Page of Tele -Com- Dwindling opportunities for new - Cable operators are frequent visitors munications Inc. has a special case. He system construction the past few years to the street, not only to negotiate but described it at a CATV forum conduct- have had equipment makers in the dol- often in response to requests to come ed by the Wall Street firm of Coleman drums, he pointed out. For both 1969 down and the analysts up to and bring date. & Co. (story this page) : 1970 he put equipment sales at A prime example of this interest "In 1965, I was involved in trying to $60 -$65 million. This year he expects occurred two weeks ago when the bro- get the four Los Angeles independent them to rise a bit to $65-$70 million kerage firm of Coleman & Co. conduct- signals into the city of Albuquerque, and then, assuming adoption of the ed an all -day forum on `The Outlook N.M. At that time Albuquerque was FCC plan, to go on to $100 million in for the CATV Industry," under the rated the 100th market, but that was 1972 and reach $200 million by 1975. guidance of Benjamin M. Rosen of prior to the time there was the 100- There figures, he said, were exclusive Coleman's institutional department. market rule. of the costs of the cable, which he esti- Close to 100 representatives of about "There were severe local franchise mates to be in the order of $500 to 65 banks, insurance companies, funds problems at the time and we struggled $1.000 a mile. With the opening of the and other investors were on hand for for about a year to get those resolved top 100 markets, he figures, today's the session and kept it overtime with and finally the new ratings came out approximately 2,500 systems could be their questions. and Albuquerque was no longer in the doubled in five to 10 years. On that It was there that General Instru- top 100. It had dropped to 101 -and basis he offered this projection: ment's Chairman Shapiro staked his now they changed the rule to limit im- "It costs about $5,000 a mile to claim to the Promised Land and also portations below the top 100 and I'm build a CATV system where the cable -along with other key CATV figures convinced Albuquerque is destined is on telephone poles and about $10.000 -reviewed recent history and under- never to have independent signals." a mile where it is underground. Assum- took to chart the future. The others were ing that the number of existing systems

20 SPECIAL REPORT: CABLE TV BROADCASTING, July 5, 1971 't

Briscoe, NCTA: Clark, Cable -Corn General: Papernow, Cypress Communications: If they adopt the [FCC] plan If the FCC plan is adopted, it Cable has to be in and there is some sort of pre- will stimulate the industry and the big cities and the only way emption of state activity, then we'll take off. We would like is by relaxation of the rules

we have the basis for growth.. . to have more and I'm sure the on importation. But that's

The increment [in subscribers] broadcasters would like us to a transition situation . . . has been 20 % -25 %a a year; have less. But it's a compromise Eventually the entertainment about a year from now it should and I think a pretty fair deal. we're selling may be go to 30 %.... But it won't by the least important part any means be an overnight of our services and perhaps proposition. we should then give it away as an adjunct to the others.

is doubled, with an average of approxi- the $20 -a -month average that TVC's happen, he said, is that "the rate of mately 150 miles per system, at an Mr. Stern predicted before the same growth will be utterly incredible over average price overground and under- Coleman & Co. seminar -an estimate the next 10 years." ground of $6,000 per mile, there would that Mr. Shapiro said be didn't chal- A lot of people feel that way. And be $2 billion required to build them lenge -the annual take would reach as Teleprompter's Mr. Schlafly likens and an additional $750 million for $7.2 billion. cable to the invention of the telegraph, working capital and start-up costs and (Mr. Shapiro made clear that Gen- TVC's Mr. Stern has compared its losses. eral Instrument's Jerrold Corp. expects capacity to "draw people together and "If all these systems were, as I be- to maintain its approximately 50% of to stimulate the cultural and economic lieve they will be, mostly all wired for the equipment market -although he life of the cities" to that of "the coming two -way transmission, the cost would foresaw and said he welcomed much of electric power in the 1900's." probably go up another $500 million to tough new competition -but whether The next few weeks may tell how $750 million. Thus the amount of capi- Jerrold will continue indefinitely to soon those and other predictions, some tal that would be required, probably share in the subscriber revenues ap- more modest than others, can be tested over a 10 -year period, will be on the peared questionable. Mr. Shapiro told -whether the CATV people meeting order of approximately $3.5 billion. the Coleman & Co. audience that Gen- this week in the city on the Potomac "I believe this money will be avail- eral Instrument had "some hard de- have in fact found their Jordan or are able and will be raised.... I should cisions to make" about staying in both merely at the banks of another dry point out that the cash -flow throw -off the systems and the equipment fields. creek. of these systems, after their particularly For one thing, he said, it's hard for a (This special report was written by third operation, with and fourth years of supplier to compete its customers Rufus Crater, editorial director, New very becomes considerable and can for franchises. Later he indicated that York.) finance substantial expansion by itself." there was nothing imminent about the And if the top -100- markets systems "hard decisions" on whether to get out achieve the approximately 50% pene- of the systems field.) tration that the average existing system Mr. Shapiro disputed those who has, he said, "this would mean 30 mil- questioned whether equipment would Full agenda of NCTA lion additional subscribers at $60 per be available fast enough and good convention begins overleaf: year or gross annual revenues of $1.8 enough to meet industry demands. "The details of convention billion." equipment business is ready for what's And if the per -home yield reached going to happen" -and what's going to exhibits begin on page 25.

BROADCASTING, July 5, 1971 21 Raywid, Washington; Bruce E. Lovett, American Television On tap at the NCTA & Communications Corp., Washington; John D. Matthews, Dow. Lohnes & Albertson, Washington; Gerald Phillips, Phillips, Nizer, Benjamin, Krim & Ballow, New York; Harry Tuesday, July 6 M. Plotkin, Arent, Fox, Kintner, Plotkin & Kahn, Washing- Registration, 10 a.m.-8 p.m., Concourse of States. ton. The Outlook for Broadband Communications 1970-1980, Annual Associate Member Meeting, 10 a.m. -12 noon, Dela- Virginia Room. John P. Thompson, Arthur ware Suite (Meeting Level). Suite, Richmond D. Little Inc., Cambridge. Mass. Exhibits, 1 -7 p.m., Park Ballroom, Exhibit Halls, 1, 2 & 3. The and Possibilities Partnership, Legislative Briefing, for CATV operators, 2:30 -3:30 p.m., Educator CATV: for 4 p.m., Delaware Suite (Meeting Level). Virginia Suite, Arlington Room. Panelists: Ethel Beverly Hills, Governmental Affairs Briefing, 4 -5:30 p.m., Virginia Suite Greenfield Booth (moderator), Calif.; (Mrs.) Red York; Wil- (Meeting Level). Burns, The Alternative Media Center, New Exhibitors' Reception, 5:30 -6:30 p.m., exhibit areas. liam Lamb. Sterling Manhattan Cable Co., New York; Rob- ert Mariano, New York University, New York; Monroe Price, Sloan Commission on Cable Communications, New Wednesday, July 7 York; John Rosser, Educational Improvement Center, Pit- man, N.J. Registration, 8 -5 p.m., Concourse of States. Technical Sessions: 2:15 p.m., Delaware Suite, Dover Room: Exhibits, 9 a.m. -6 p.m., Park Ballroom, Exhibit Halls 1, 2, 3. Converters, Encoders and Special Services. Session chairman: Eye -Opener Sessions, all 8 -9 a.m. Hubert J. Schlafly, Teleprompter Corp., New York. Also: Origination Concepts -Profit or Peril, Virginia Suite - E. C. Walding, Oak Electro /Netics, Crystal Lake, Ill.; Arlington Room. Robert Weisberg (moderator), Telemation Abraham M. Reiter, Athena Communications Corp., Van Program Services, New York; Conrad Bastow, TV Trans- Nuys, Calif.; H. J. Moeller, Jerrold Electronics Corp., Hat- mission Inc., Lincoln, Neb.; Robert Bleyer, Teleprompter - boro, Pa.; E. W. Durfee and R. T. Callais, Hughes Aircraft Manhattan CATV, New York; Leo Hoarty, Buckeye Cable - Co., El Segundo, Calif.; Ken Stetten and William Mason, vision, Toledo, Ohio. Mitre Corp., McLean, Va. Policing the Distribution System, Virginia Suite, Rich- 2:15 p.m., Delaware Suite, Wilmington Room: CATV mond Room. Greg Liptak (moderator), LVO Cable Inc., System Design. Session chairman: Delmer C. Ports, NCTA Tulsa, Okla.; Robert Tarlton, Panther Valley Television Co., director of engineering, Washington. Also: Gaylord Roge- Lansford, Pa. ness, Anaconda Electronics, Anaheim. Calif.; Ivan T. Frisch, Marketing-State of the Art, Virginia Suite, Alexandria Bill Rothfarb, Aaron Kershenbaum, Network Analysis Corp., Jack Television and Room. Gault (moderator), American New York; J. Cappon, J. Cappon & Associates Ltd., Wil- Communications Corp., Denver; Burt Kittay, Markit Com- lowdale, Ontario, Canada; B. Jack Long, Trans -Video Corp., munications Inc:, Los Angeles; Ben Kittay, National Tele- El Cajon, Calif.; Dan Lieberman, GTE Sylvania Inc., Seneca marketing Inc., Los Angeles; Mark Van Loucks, CATV Falls, N.Y. Marketing Inc., Walnut Creek, Calif. Financing, Taxation and Special Problems, Maryland Suite, Baltimore Room. Stuart F. Feldstein (moderator), Thursday, July 8 NCTA assistant general counsel, Washington; Richard Hil- dreth, Fletcher, Heald, Rowell, Kenehan & Hildreth, Wash- Registration, 8 -5 p.m., Concourse of States. ington; Paul Kagan, Paul Kagan & Associates, New York; Exhibits: 9 a m. -6 p.m., Park Ballroom. Exhibit Halls 1, 2, 3. Lewis A. Rivlin, Peabody, Rivlin, Cladouhos & Lambert, Eye- Opener Sessions, all 8 -9 a.m. Washington; Harold Jenkins, Arthur Andersen & Co., Cleve- CATV -the Next Decade, Virginia Suite, Richmond land. Room. John K. Lady (moderator), NCTA director of infor- Opening Session, 9:15 -11:45 a.m., Cotillion. Room (Lobby mational services, Washington. "Local Origination -the First Level). Moderator: Edward P. Whitney, 1971 convention Step of CATV's Second Generation," Robert Peters, Stan- chairman, Washington. ford Research Institute, Palo Alto, Calif.; "CATV Systems Official Welcome: Walter E. Washington, mayor- commis- as Common Carriers," Edward Shafer, Foster Associates, sioner, District of Columbia. Washington. Keynote Address: Donald V. Taverner, NCTA president, Changing Approaches to CATV Financing, Virginia Suite, Washington. Arlington Room. Bob Hughes (moderator), Communications Chairman's annual report: Ralph N. Demgen, NCTA na- Properties, Austin, Tex.; James F. Ackerman, Communica- tional chairman, Willmar, Minn.: "The Year That Was tions Advisers Inc., Indianapolis; Frank P. Krasovec, Pitts- Unveils CATV's Second Generation." burgh National Bank, Pittsburgh; James F. Straley, Home 10:30 a.m. CATV for the Cities: Problems and Promises. Life Insurance Co., New York; Grant M. Wilson, John Han- Panelists: Samuel S. Street Jr. (moderator), S. S. Street & cock Mutual Life Insurance Co., Boston. Associates, Wheaton, Md.; Theodore Ledbetter, Urban Com- Labor Unions, Crafts, Guilds, Maryland Suite, Baltimore munications Group, Washington; Dempsey J. Travis, Sivart Room. Charles S. Walsh (moderator), NCTA assistant gen- Mortgage Corp., Chicago; Amos B. Hostetter Jr., Conti- eral counsel, Washington; Harold Farrow, Farrow & Segura, nental Cablevision Inc., Boston; Barry Zorthian, Time -Life Oakland, Calif.; Erwin G. Krasnow, Kirkland, Ellis, Hodson, Broadcast Inc., New York; Representative Ralph H. Met- Chaffetz, Masters & Rowe, Washington; William A. Krup- calfe (D-III.). man, Jackson, Lewis, Schnitzler & Krupman, New York; Luncheon, 12:30 -2 p.m., Sheraton Hall. Moderator: Ralph Harry P. Warner, Los Angeles. N. Demgen, NCTA national chairman, Willmar, Minn.; Public Relations Sessions: 9:15 a.m., Cotillion Room. Every- Invocation: Rev. Edward L. R. Elson, chaplain, U.S. Senate. thing You've Always Wanted to Know About Rate In- Address: Senator John L. McClellan (D- Ark.), chairman, creases but Were Afraid to Ask. Abram E. Patlove (modera- Senate Subcommittee on Patents, Trademarks, Copyrights. tor), vice chairman, NCTA public relations committee. "De- Management Sessions: termining Fair and Compensatory Rates," Joseph R. Bren- Federal Regulation and Copyright, 2:15 p.m., Cotillion nan, Associated Utility Services Inc. "An Overview of Room. Panelists: Gary L. Christensen (moderator), NCTA Several Rate Increases -Tips and Pitfalls," Marc Nathan- general counsel, Washington; John P. Cole, Cole, Zylstra & son, Cypress Communications Corp., Los Angeles. "Cash

22 SPECIAL REPORT: CABLE W BROADCASTING, July 5, 1971 History of a Successful Rate Increase," Alan Gerry, Liberty Cohen, Cohn & Marks, Washington; Lee G. Lovett, Pitt- Video Corp., Liberty, N.Y. man, Lovett, Ford, Hennessey & White, Washington; Thomas I Am Curious (Cablecasting). M. William Adler (modera- G. Shack, Washington, and Arthur Stambler, Washington. tor), immediate past NCTA national chairman, Weston, Management Sessions: 9:15 a.m. Cotillion Room: There's W. Va. "A Public Official's View of Cablecasting," James A Domestic Satellite in Your Future. G. Norman Penwell Thomas, mayor of Ottawa, Ill. "Responding to Community (moderator), Malarkey, Taylor & Associates, Washington. Needs -and the P &L Statement." Jack Williams, Tele- Panelists: Asher H. Ende, Common Carrier Bureau, FCC; prompter Corp., New York, "Cablecasting: A Different Lt. Col. Sebastian A. Lasher, Office of Telecommunications Breed of Cat," Thomas C. Dowden, Cox Cable Communica- Policy, Executive Office of The President; John L. Martin, tions, Atlanta. Communications Satellite Corp., Washington; A. L. Parker, Cablecasting -State of the Art. Kenneth D. Lawson (mod- Collins Radio Co., Dallas; Paul S. Vischer, Hughes Aircraft erator), chairman, NCTA Cablecasting Awards Committee. Co., Los Angeles, and Bob Magness, Western -TCI, Denver. 1971 NCTA Cablecasting Awards Winners. A film presenta- 10:30 a.m., Virginia Suite: Bringing the Blue Sky Down tion of the awards winners, sponsored by the NCTA Corn - to Earth. Wally Briscoe (moderator), NCTA managing direc- munity Services Committee. tor, Washington. Panelists: Frank Drindel, Continental Technical Sessions: 9:15 a.m., Delaware Suite, Wilmington Transmission, St. Louis; Gordon R. Herring, Telecable Corp., Room: Two -Way Operation -Boom or Bust. Session chair- Norfolk, Va.; Lyle O. Keys, Telemation Inc., Salt Lake City; man: Archer S. Taylor, IEEE senior member. Malarkey. David H. Polinger, Homes Protection Inc., New York; Taylor & Associates, Washington. Panelists: Joel Beck. Video Hubert J. Schlafly, Teleprompter Corp., New York, and Information Systems, New York; Dr. Harold Katz, VICOM, James E. Turney, Technicolor, Hollywood. Dexter, Mich.; August Bruns, Advanced Research, Atlanta, Technical Sessions: 9:15 a.m., Delaware Suite, Dover and Don Chandler, EIE, North Hollywood, Calif. Room: Antennas, RFI, and the Spectrum Analyzer. Session Luncheon, 12:30 -2 p.m., Sheraton Hall. Donald V. Taverner chairman: J. Earl Hickman, IEEE member, Ameco Inc., (moderator). NCTA president, Washington; Invocation: Rev. Phoenix. Also: Steven I. Biro, B -RO Antenna & Headend Daniel E. Power, S.J.. director of public affairs. George- Engineering, Princeton, N.J. Albert K. Fowler, RF Systems town University, Washington. Address: John M. Culkin, Inc., Cohasset, Mass.; W. S. Campbell, General Electric director, Center for Understanding Media. Cablevision Corp., Schenectady, N.Y.; I. Switzer, Maclean Technical Sessions: 2:15 p.m., Delaware Suite-Dover Hunter Cable TV Ltd., Texdale, Ontario. Room: Local Origination II. Session chairman: Douglas C. 9:15 a.m., Delaware Suite -Wilmington Room: Micro- Talbott, IEEE member, Cox Cable Communications, Atlanta. wave and Optical. Session chairman: Joseph L. Stern, IEEE Also Kenneth K. Kaylor, Phillips Broadcast Equipment member, CBS Television Services, New York. Also: Donald Coro., Montvale. N.J.; Frank Marx. ABTO In^., New York; Kirk and Michael J. Paolini, St. Petersburg Communications Keith Y. Reynolds, International Video Corp., Sunnyvale, Corp., St. Petersburg, Fla.; E. Guthrie and F. Ivanek, Fair- Calif; Arden R. Thompson. 3M Company. St. Paul. child Microwave & Optoelectronics, Palo Alto, Calif.; M. G. 2:15 p.m., Delaware Suite, Wilmington Room: Test Cohen and R. T. Daly, Quantronix Corp., Smithtown, N.Y.; Methods. Session chairman: Herbert P. Michels, Time -Life Dr. Joseph H. Vogelman and Kenneth Knight, Laser Link Broadcast Inc., New York. Also: S. J. Kempinski, J. E. Corp., New York. Fogte, C -COR Electronics Inc., State College, Pa. Charles W. Luncheon: 12:30 p.m., Sheraton Hall. NCTA National Rhodes, Tektronix Inc., Beaverton, Ore.: I. Switzer, Maclean Chairman (newly elected) (moderator). Invocation: Rabbi Hunter Cable TV Ltd., Texdale, Ontario Fred J. Schultz, Morris Gordon, Congregation Har Shalom, Potomac, Md. Sterling Communications Inc., New York; William E. Good, Address: The Honorable Dean Burch, chairman, FCC. Kelsey -Hayes Co., Philadelphia, and Tom Ritter, Telepromp- Management Sessions: 2:15 p.m., Cotillion Room: State ter Corp., Lompoc, Calif. Regulation. Charles S. Walsh (moderator), NCTA assistant 2:30 -5:00 p.m., Virginia Suite: Annual Membership Meet- general counsel, Washington; Morton L. Berfield, Cohen & ing (NCTA members only). Berfield, Washington; Walter Kaitz general counsel and ex- 7:30 p.m., Sheraton Hall; Annual Banquet. Mrs. Polly ecutive secretary, California Cable Television Association, Dunn. Columbus, Miss., mistress of ceremonies. Introduc- Oakland, Calif.; Jay E. Ricks. Hogan & Hanson, Washing- tion of new officers and directors. Address: Clay T. White- ton. and E. Stratford Smith, Smith & Pepper, Washington. head, director, Offi "e of Telecommunications Policy, Execu- Technical Sessions: 2:1 5 p.m., Delaware Suite, Dover tive Office of the President. Presentation of Annual Larry Room: CATV System Design. Session chairman: Joseph Boggs Award -Martin F. Malarkey Jr., Washington. Gans, Cable TV Co., Hazleton, Pa. Also: G. P. Dixon and T. F. Kenly, C -COR Electronics Inc., State College, Pa.; Friday, July 9 James R. Hamer. consultant, Costa Mesa, Calif.; Frank A. Spexarth and John C. Fan, Texas Instruments Inc., Attle- Registration, 8 a.m. -1 p.m.. Concourse of States. boro, Mass.; John Arbuthnott, Times Wire & Cable Co., Exhibits, 9 a.m. -12 noon, Park Ballroom and Exhibit Halls Wallingford, Conn. 1, 2, 3). 2:15 p.m., Two -Way Systems. Session chairman: Michael Eye -opener Sessions: 8 a.m.-9 a.m., Virginia Suite. Rich- F. Heffers, Jerrold Electronics Corp., Hatboro, Pa. Also: mond Room: Cablecasting -Where are the Advertising Dol- Andrew W. Barnhart, Jerrold Electronics Corp., Hatboro, lars? Byron D. Jarvis (moderator), C -COR Electronics, State Pa.; Marvin Roth, Scientific -Atlanta Inc., Atlanta.; Bill College, Pa. Osborn, Newman -Osborn Engineering Co., Dallas; P. L. Educational Program for CATV Personnel: Virginia Suite, Schwartz, Monmouth Communications Systems, Freehold, Arlington Room: William Karnes (moderator), National N.J.; Yoshiyuki Yamabe, Hitoshi Honda, Nacki Homma Trans -Video, Dallas; Dr. J. Robert Burull, Stoughton, Wis.; and Toshio Shinbo, OKI Electric Industry Co., Tokyo. George Gretser, National Cable Television Institute, Okla- Adjournment: 5 p.m. homa City; Thomas A. Straw, Texas A &M, Cable Television School, College Station, Tex., and Robert Turkisher, Colo- rado Electronic Technical College, Colorado Springs, Colo. Saturday, July 10 Public Ownership of CATV. 8 a.m. -9 a.m., Maryland Suite, Baltimore Room: Stuart Feldstein (moderator), NCTA Board of Directors Meeting, 9 a.m. -12 noon, Con- NCTA assistant general counsel, Washington; Stanley B. tinental Room.

BROADCASTING, July 5, 1971 23

Who, what and where of the NCTA convention

Aberdeen Co. Booth 100 Headquarters: P.O. Box 2663, Culver City, Calif. 90230. Featured: Display of cable hook -up hardware. Personnel: George M. Acker, Robert Van Acker. Abto Inc. Booth 25 -27 Headquarters: 1926 Broadway, New York 10023. Featured: A new system that simplifies the taking and playback of color television programing. Motion pictures and slides photographed around HIGH ENERGY Washington in black and white will be televised in color. High Energy is more than a mere step Personnel: Frank L. Marx, Henry Rhea, G. Ed- ward Hamilton, Stanley Hyle, Edward Osborne, forward. A giant leap ahead in magnetic David Morgenstern, Joseph Martin, Richard Wil- kins, Michael Graser. technology, it brings you video tape AEL Communications Corp. Booth 300-300A-301 -301A that will actually make possible dramatic Headquarters: P.O. Box 507, Lansdale, Pa. 19446. Featured: Complete display of AEL Communica- future developments. tions Corp. SuperBand (R) equipment including latest amplifiers, super & mid -band convertors - With a totally new oxide formulation, also turnkey services & field support services. Personnel: M. Nussbaum, I. A. Faye, Conrad J. "Scotch" Brand "HE" delivers greatly Fowler, E. Dart, E. Bell, J. Sacco, W. Stone, S. Colodny, G. Hebert, S. Berg, R. Prince, D. Lord, increased signal -to -noise for new Bob Bailey, Bob Eldridge, Perry Schwartz, W. Ackerman, H. Muster, R. Stanton, C. Sweeny, brilliance in color definition, new contrast G. Lisiecki, A. Rossez. Ameco Inc. and clarity. Plus third generation Booth 114 -115 Headquarters: 2960 West Grand, Phoenix 85017. duplicates equal to or better than Featured: Exhibit to include a working system, as well as complete lines of head end, single -ended today's best masters. and push -pull amplifiers; also a complete line of passive items. Yet "HE" achieves this new peak of Personnel: Michael A. Hausman, Gene Wampler, Ken Jones, Jim Collins, Adolph Friedman, Skip performance with full advantage of other Aduddell, Norm Dummer, Harold Fetterly, Dick Old, Pat Bartol, Earl Hickman, Bob Wilson, Don 3M improvements. No increase in Morton, Tom Bauer, Bernie Eymann, Ron Bishop, Bruce Merrill, Gay Kleykamp. abrasivity or head wear. Fully compatible American Pamcor Inc. your present equipment, it's ready Booth 214 -215 with Headquarters: P.O. Box 1776, Paoli, Pa. 19301. Featured: Line of CATV taps, line extenders, for you now for special applications trunk and distribution line splitters and zero AFT connectors. Also displayed will be a complete line and critical mastering. of heat shrinkable products, including a heat shrinkable tap cover. But a word of honest advice. For most Personnel: Ed Boland, Dale Brown, Ted Dal- rymple, Frank Pennypacker, John Thomas, Bob applications, "Scotch" Brand No. 400 Toner, Ted Webber. quadruplex tape still offers you the best Ampex Corp. (Educational & Industrial Products Division) performance value. Plus the only Headquarters: 265 Whisman Road, Mountain View, California 94040. use -proven back treatment for longlife Featured: Complete line of local origination videotape recorders, cameras, accessories and Instavideo, the cartridge loading video-tape re- protection against contaminants, cording system. Personnel: John North, Ed Dietrich, Dick Quaid, against static buildup, against Bill Carpenter, Ed Pessara, Grant Easton, Don handling damage. Price, Jerry James. Anaconda Electronics Get all the facts about "Scotch" video Booth 219 -220 Headquarters: 305 N. Muller St. Anaheim, Calif. tapes for today -and tomorrow. Contact 92801. Featured: Full line of CATV equipment including your "Scotch" Brand representative head end, amplifiers, passive devices, cable and connectors. or write Market Services, Magnetic Personnel: William Gaylord, Don Steele, Kirk Hollingsworth, Jay Hubbell, Dean Roberts, Bob Products Division, 3M Center, Hannon, Pete Chunka. Anixter- Pruzan Inc, St. Paul, Minnesota 55101. Booth 108 Headquarters: 1963 First Avenue South, Seattle 98134. Featured: All types of CATV supplies including magnetic Products Division Slam cables, active & passive electronic devices, pole line hardware and lineman's equipment. Personnel: Ferris Peery, Jack Pruzan, Herb Pruzan.

Applied Information Industries Booth 15 Headquarters: 345 New Albany Road, Moores-

SPECIAL REPORT: CABLE TV 25 town, New Jersey 08057. Communications Satellite Corp. Featured: Programed nonduplication switch con- Cable Network Television Booth 56 Booth 10-11 troller. 950 L'Enfant Plaza S.W., Wash- Perry Buckley, Mike Headquarters: Suite 403, 8530 Wilshire Blvd., Headquarters: Personnel: C. J. Moore, ington 20024. Horwitz. Beverly Hills, Calif. 90211. Featured: Information on origination programing. Featured: Display based on the theme: "Com- The Associated Press Personnel: Graham Moore, Marvin Gray, Peter sat's multipurpose domestic satellite system would Booth 204 S. Rodgers. be a new national communications advance," Headquarters: 50 Rockefeller Plaza, New York with proposed system model, color transparencies 10020. Coma Electronics Inc. and narrated presentation. Featured: News programing. Booth 209 Personnel Daniel D. Karasik, Irving R. Drill, Personnel: Robert M. Sundy, Robert Eunson, Headquarters: 30 Commerce Drive, Farmingdale, James H. Kilcoyne. Tony Catella, Jack Pace, Sandy Colton, Charles New York 11735. Singleton, Roy Steinfort. Featured: 20 -foot booth display primary passive Comae Division, Conroe Corp. devices and specialty equipment. Booth 28 -29 Ava Electronics Personnel: Donald Edelman- W. O. Hayward, Headquarters: 600 North Rimsdale Avenue, Co- Booth 4 Kerwin F. McMahon, Betty Ganes, Nat Mathews, vina, California 91722. Headquarters: 416 Long Lane, Upper Darby, Pa. Ken Grinols. Featured: Monochrome, color and high resolution 19082. monitors for educational, broadcast and industrial Featured: Connectors -all products from tele- CAS Manufacturing Co. fields. phone pole to TV set. Booth 110 -113 Personnel: L. M. Ryan, W. J. Neely, W. A. Ems, Personnel: John Mustico, S. W. Pai, Don Whitte- Headquarters: 3301 Royalty Row, Irving, Texas D. J. Griffin. more. 75060. Featured: "Tocom " -Bi- directional interrogation Craftsman Electronic Products (division of A -V Systems Inc. system head -end amplifiers, modulators, acces- Magnavox) Booth 310 sories. Booth 223 -224 Head, N.Y. Headquarters: 44 Railroad Ave., Glen Personnel: John G. Campbell, Jim Scott. Headquarters: 133 Senecca St, Manlius, N.Y. 11545. 13104. Featured: Local origination equipment systems. Cascade Electronics Ltd. Featured: Complete line of CATV equipment. Personnel: John Larkworthy, Bruce H. Anderson, Booth 216 Personnel: D. N. Mezzalingue, Matt Lysek, Bob Robert Gross, Paul Flechner, Lloyd Larkworthy. Headquarters: Electronic Avenue, Port Moody, Greiner, J. Gibbs, T. Olson, R. Finnerty. C. Syp, British Columbia, Canada. A. Lawrence, P. Boss, R. Uhrinec M. Heigel, J. Avantek, Inc. Featured: CATV distribution equipment, passive Ostuni. Booth 7 display. Headquarters: 2981 Copper Road, Santa Clara, Personnel: Paul Lancaster, Tom Goodall, Tom Cunningham Corp. 95051. Athans, Tom Hofgate, Joe Derocher, Merrill Booth '73 Featured: CATV Test Equipment for trouble- Flynn, Keith Thomas. Headquarters: 10 Carriage Street, Honeoye Falls, shooting and system alignment. N.Y. 14472. Personnel: William F. Epperly, Lawrence R. The Catel Corp. Featured: CATV passive devices, remote control Thielen, James R. Reid. Booth 305A Pan & Tilt camera mounts & enclosures. Pre - Headquarters: 1030 West Evelyn, Sunnyvale, Calif. programed "Shot Box." B & K Instruments 94086. Personnel: R. W. Robson, J. D. Confeld, F. E. Booth 103 Featured: 10 foot display featuring signal- process- Schlesing, M. E. Garey. 164th St., Cleveland Headquarters: 5111 West ing products for CATV. Emphasis on FM re- 44142. peater and FM local origination equipment. Davis Manufacturing (division of J I. Case Co.) Featured: Frequency selective volt meter. Personnel: Frank Genochio, Donald Lolli, Jim Booth 45.46 Personnel: Ted Lisbon, Bob Farrell. Holder. Headquarters: 1500 South McLean Boulevard (P.O. Box 1801), Wichita, Kans. 67201. Belden Corp. CATV Marketing Inc. Featured: Small yard line layer. Booth 107A Booth 109 Personnel: Robert G. Giles, Milton E. Tuell, Bob 415 Ave., Chicago Headquarters: So. Kilpatrick Headquarters: 36 Quail Court, Walnut Creek, Corlett, Fred Kain. 60644. California. and prod- Featured: Complete line of wire cable Personnel: Lisa Best, Sherri Raap, Mark Van Delta Electronics Ltd. ucts. Loucks, Ron Barr, Keith Smith. Booth 6465 Personnel: E. Stull, R. Glende, H. St. Onge, H. Headquarters: 70 Ronson Drive, Rexdale, Ontario, Hine, P. Miller, T. Bidenkap, R. Rieley C -Cor Electronics Inc. Canada. Booth 229 Featured: CATV active & passive devices. Renco Television Associates Headquarters: 60 Decibel Road, State College. Personnel: G. I. Baxter, K. W. Keefe, D. Fear, Booth 63 Pa. 16801. G. Conn, G. A. Allard, J. Polly, W. Seeley, H. Headquarters: 27 Taber Rd. Rexdale, Toronto, Personnel: James Palmer, George Dixon, Bob Peters, H. Gray, C. J. Evans, J. Conn. H. Good- Canada. Moore, John Hastings, Steve Kempinski, Jim win. Featured: Head end and distribution equipment. Fogle, Tom Stephenson, Doug Jarvis, John Win - Peters, John Personnel: William H. Seeley, Heinz nett, Tom Kenly, Don Weaver, John Pavlic, Bob Diversified CATV Services Spisar. Callister, Gerald Sanders, Donald Cummings. Booth 317A Headquarters: 511 North Akard Suite 713, Dallas, Berkey Colortran Inc. Century Strand Inc. 75201. Booth 213 Booth 311 Featured: Program material, cable bingo & related 1015 Burbank, Headquarters: Chestnut Street, Headquarters: 3 Enton Road, Clifton, N.J. 07014. local origination services. Calif. 91502. Featured: Local origination lighting equipment. Personnel: George Edman, O. D. Chanslor, Albert Personnel: Marion Rimmer, Arie Landrum, Russ Personnel: Larry E. Nelson, Walter S. Brewer, Qannaway, O. A. Stinson. Nelson, Ed Gallagher, David Dever, Gene John Russell. Murphy. Dolphin Communications Corp. CO /AX Graphic Systems Inc. Booth 317B Blonder-Tongue Laboratories Inc. Booth 19 Headquarters: 181 Church Street, Poughkeepsie, Booth 304 Headquarters: 902 Wentworth Avenue, North N.Y. 12602. Headquarters: One Jake Brown Road, Old Bridge, Vancouver, British Columbia, Canada. Featured: CATV passive devices. New Jersey 08857. Featured: Continuous CCTV demonstration of Personnel: Phillip Nelson, John Cooper, Bruce Featured: Display of custom built CATV head - reflex front projection equipment and exclusive R. Martin, Thomas Stockton, Mike Joyce. ends with automatic sensing and switching fea- "Ebony" screen. tures: distribution equipment, multi -taps, and a Personnel: Frank Fleming, John Raymond. Dunwell Manufacturing Corp. complete line of CATV test equipment. Booth 39 Personnel: I. S. Blonder, B. H. Tongue, S. M. Collins Radio Co. Headquarters: P.O. Box 5547, Sarasota, Fla. Stone, R. F. St Louis, W. Steakley, M. Winches- Booth 202 33579. ter, J. F. Shapson, G. S. Bahue. Headquarters: Featured: Passive equipment -cable communica- Featured: Microwave radio relay systems. tions. Robert Bosch Corp. Personnel: M. G. Richey, P. J. Brewster, W. L. Personnel: Lester J. Workman, Shirley M. Wright. Booth 205 Sampson, V. L. Hedges. Headquarters: 2,800 S. 25th Avenue, Broadview, Dynalr Electronics Inc. Illinois. Comm /Scope Corp. Booth 217 -218 Featured: Color cameras and equipment. Booth 116 Headquarters: 6360 Federal Boulevard, San Personnel: Jack Danielson, Klaus-Peter Prieur, I leadquarters: P.O. Box 2406, Hickory, N.C. Diego, 92114. Heinrich L. Zahn, H. Hueppe, H. Zettl. 28601. Featured: Low -cost verticle- interval production Personnel: Roy Tester, Carroll Oxford, Bill Bar- switchers and the RX -4B solid state TV de- Burnup & Sims Inc. bour, Russ Stone, Tom Gardner, Jim Sherrill. modulator. Personnel: E. G. Booth 212 Gramman, Max Ellison, George Bates, Beeson, Headquarters: 4047 Okeechobee Blvd., (P.O. Box Commercial Electronics Inc. Dwain Keller, Bill Killion, Gary Brian Duncan. 2431), West Palm Beach, Florida 33402. Booth 221 Featured: CATV construction services, including Headquarters: 880 Maude Ave., Mountain View, Co. turnkey services. Calif. 94040. Eastman Kodak Personnel: Robert E. Gruno, Billy R. Jones, Clif- Featured: Color television cameras and systems. Booth 60 -62 343 State Street, Rochester, N.Y. ford Bull, Thomas E. Jackson, C. J. Baumann. Personnel: Rod Maddison, Fred Crab, Bill Porter. Headquarters: 14650.

26 SPECIAL REPORT: CABLE TV BROADCASTING, July 5, 1971 Consider the flexibility. Nothing matches the power of film to reach into the real world and capture a precise action, or mood, or locale. Film gives you all the freedom in the world to find the authenticity you're looking for. Thanks to lightweight, portable equipment, you can shoot anywhere and get the some quality you expect when filming in a studio. But the flexibility of film is more than physical. It's basic to the raw material itself, giving you unlimited opportunities for creative commercial production. Indoors or outdoors. That's why you don't have to go far, to go places with film. EASTMAN KODAK COMPANY Atlanta: 404/351 -6510: Chicago: 312/654-5300; Dallas: 214/351 -3221: Hollywood: 213/464-6131; New York: 212/262 -7100: Son Francisco: 415/776-6055. "...Broadcasters: Are you communicating with your associates? Your listeners 'viewers? Your clients? Governments? The Broadcasters Promotion Association can and will help all Broadcasters and especially the front -line communicators, promotion personnel, scrutinize and solve these problems with ... The bpa Annual Seminar. Seattle, Washington - Nov. 14 -17, 1971 Washington Plaza Hotel.

Seattle 1971 SEMINAR Broadcasters Promotion Association 18 South Michigan Ave. Chicago. III. 60607

Get your registrai on in now ... while you are thinking about it Early registrations save you money! CHECK ONE Voting Member Affiliate Member °Associate Member ONOn- Member O Advance Registration BPA Member 565 00 Non- Member S75 00 IRegistration at Seminar BPA Member 580 00. Non - Member 590.00 Are you bringing your wile, Yes _ No Name -

Station or Firm Address City State If you are there. well help. if not. may need Attached is my check for S_ as my advance registration fee. you the help more

Mail this registration lorm with your check to BPA address above . than you know! Featured: Film system for cablecasting. Featured: Full turnkey services: construction, Personnel: J. D. Agin, F. E. Goodwin, M. H. financing, product -trunk amplifiers, line exten- LRC Electronics Groth, T. J. Hargrave Jr., J. F. McKay, L. G. ders, passive equipment computer services. Booth 38 Paulini, J. F. Schroth, R. A. Steelnack. Personnel: O. D. Page, J. L. Dangremond, R. Headquarters: 901 South Avenue, Horseheads, Pawley, T. Mayers, G. R. Casey. N.Y, 14845, Electronic Industrial Engineering Featured: Cable connectors and passive com- Booth 22.24 Holmes Protection Inc. ponents. Headquarters: 7355 Fulton Avenue, North Holly- Booth 315.316 Personnel: Keith McIntosh, Clayton Blanchard, wood, Calif. 91605. Headquarters: 370 Seventh Avenue, New York Arthur Bodner, John McQuade, Roland Reinisch, Featured: Cable communication components and 10001. Jim Cady, Bill Down, Ray Aggarwall, Tony systems. Featured: CATV security system. Ceracche. Personnel: John Thompson, Don Chandler, Bill Personnel: E. J. Morrison, D. H. Polinger F White, Marsha Savage, Bill Lasky, Burt Arnold, Weiss, G. Hardy, A. Human. Markit Communications Inc. Vroman Riley, Wade Hansen, Vern Milligan, Booth 211 International Video Corp. Yokes, Robert Schoenbeck, Hugh Mc- Headquarters: 1000, 1801 Avenue Ronald Booth 318 -319 Suite of the Cu/bh. Stars, Los Angeles 90067. Headquarters: 675 Almanor Avenue, Sunnyvale, Featured: Markit creates direct sale campaigns Inc. Calif. 94086. Entran and provides other marketing services for cable Booth 118 Featured: Color video tape recorders, color telesystems. (Also represented will be CableCraft Headquarters: 2141 Parkway, Silver vision studio cameras, color television film chains Industrial Co., the Com- and accessory equipment. installation division of Markit Spring, Md. munications.) and passive equip- Personnel: C. Dillon, W. Menefee, R. Henson, Featured: Spectramax active Personnel: Burton A. Kittay, Jeffrey A. Marcus, C. Hayworth, D. Schmidt, D. Christensen, H. ment. Richard Keeton, Nancy Mesher, Roger Kahn, Blakeslee, R. Kuhl, R. Reilly, C. Personnel: Isadore Lieberman, John Lehner, Sam Martin, R. Fried, Linda Van Noy. Rolls, Larry Lippert, Dave Alster. E. Warren, K. Reynolds, W. Stickney, R. Rex, R. Cezar. Essex International Inc. Microwave Associates Inc. Booth 306 ITT Cremar Connectors Canada Booth 117 Headquarters: 6235 South Harlem Ave., Chicago, Booth 44 Headquarters: Northwest Industrial Park, Burling- III. 60638. Headquarters: 160 Bartley Drive, Toronto. ton, Mass. 01803. Featured: CATV Cable. Featured: CAN connectors. Featured CARS relay systems and related equip- Personnel: Jack Mulligan, Joe Kaczrnar, Jack Personnel: Paul Perreault, John Blanchenot, Bob ment. Gerber, John Holland, Tom Knievel, Tom Glea- Enright, Gary Dresdin. Personnel: Dr. Lawrence Gould, Lewis Morris, S. Beecoff, W. Ramsdell, E. Stromsted, R. Rear - son. Jerrold Electronics Corp. win, M. Knoid, J. Morrissey, P. Cass, J. Van, Booth 230 Fort Worth Tower Co. J. Toropovsky. Booth 106 Headquarters: 401 Walnut Street, Philadelphia Headquarters: 5201 Bridge Street, Fort Worth Pa. 19105. Modern Talking Pictures Service Featured: 76112. Demonstration of Jerrold's complete Booth 28 towers, line equipment. Featured: AM-FM -CATV-Microwave of Headquarters: 1212 Avenue of the Americas, N.Y. equipment buildings, passive reflectors. Personnel: J. Romasco, J. Hastings, C. D. Batal- 10036. Personnel: T. W. Moore, A. C. Tilton, Fred sky, J. Crusan, T. Gargano, L. Ecker, V. Nichol- Featured: Video tape and film soft ware. son, Moore. R. Friedman, C. Anderson, W. Grant, F. Personnel: Eugene Dodge. Martin, J. Dieckman, K. Fletcher, M. Moran GBC Closed Circuit TV Corp. W. Mecleary, J. Bailey, R. Santora, J. Conowall, MPI Co. Booth 1 -3 D. Ashcroft, G. Fletcher, S. Manley, J. Zawojski, Booth 59 Headquarters: 74 Fifth Avenue, New York T. Slopey, M. Gray. A. DeLoss, R. Murdough, Headquarters: 10011. 9727 Beacon Road, Philaedlphia B. Mililken, R. Lane, R. Garner, J. Hamilton, Featured: CCTV equipment & accessories. 19115. R. Pastie, J. Orwick, C. Moody, C. Holiday, F. Featured: Personnel: Vince Formicola, Steve Lefkowitz. Couplers and taps. Stone, J. Horton, D. Rutherfold, A. Michell, Personnel: Theodore Blum, Iry Ginsberg, Gloria J. Forgey, L. Borin General Cable Corp. H. Buffington, R. Pesick, Blum, Jim Doughty, Lillian Ginsberg. S. Syevrsen, Booth 108A R. Arbini. MSI Television Headquarters: 730 Third Avenue, New York Kaiser CATV Booth 20-21 10017. Booth 119 Headquarters: Featured: Wire and cable for Cable TV- Aerial 535 South 2d West, Salt Lake Headquarters: 2222 West Peoria Avenue, Phoenix City 84101. Tent Heaters, Messenger Strand & Lashing wire. 85020. hardware for wire & cable ter- Featured: "Data Weather," portable studio pack- Communications Featured: Complete line of CATV equipment. dryers and age, cameras, vacuum form studio backdrop minal housings for buriel system. Air Personnel: W. Baxter, B. Henshied, hoist vehicles. J. Pranke, panels, Viscount video switchers. cable pressurizing equipment. Aerial J. Laufer, G. Woods, D. Crist, Bodenstab, John Cavanaugh, D. J. Taglia, A. Personnel: Kenneth D. Lawson, Ray M. Unrath, Personnel: C. J. Davis, B. Forte, C. Lindquist, V. I. W. A. Krivsky, H. Ridikas, R. Alan B. Cowe, Barry L. Kenyon. H. Grogan, Kolodny, Melton, B. Frazier, P. Foster, K. Schiller, Lubars, V. W. Pehrson, J. G. Royster, Paul R. Freistat W. Freistat, R. Hughes, O. Oppenheim, National Cablecasting Service Inc. J F. Stock, S. E. Yeaton. Saulnier, C. Perkins. Booth 12 -13 General Electric Co. Headquarters: Holland Building, East Tawas, Booth 302 Kay Elementes Corp. Michigan. Booth 17 Headquarters: Electronics Park, Syracuse, N.Y. -18 Featured: Display of software, hardware and net- Headquarters: 13201. Maple Avenue, Pine Brook, N.J. work program materials. Featured: Featured: Live and film color TV camera equip- CATV test instruments including Personnel: Bruce G. Freel, William Jackquish, sweeping, ment for cable programing and commercial noise figure meters, attenuator switches, Dennis Cross, William Vandeven. origination. bridges, detectors. Personnel: Personnel: G. S. Tillman, P. D. Hauler, T. F. Elmo E. Crump, James Connors, National Telemarketing Bost, R. E. Lauterbach, W. A Halbig, A Terzano, George Smith, Jon Edwards, Bob Mahon. Booth 48 W. L. Shepard. Headquarters: 1901 Avenue of the Stars, Suite 824 K'Son Corp. Los Angeles 90069. General Electric Lamp Division Booth SS Featured: Marketing Services for CATV systems. Booth 35 Headquarters: 743 Dunn Way, Placentia, Calif. Personnel: Benjamin Kittay, Myron Bayer, James Headquarters: Nela Park, Cleveland, 44112. 92670. Irons, Steve Baker, Mark Rosenthal, Carl Gutman. Featured: Lamps for television studio and re- Featured: Pay CATV system, low -light level studio, mote pick -up lighting, featuring GE Quartzline® camera & accessories. National Telesystems Corp. lamps. Personnel: Keith Sorenson. Booth 36 Personnel: C. N. Clark, R. L. Paugh. Headquarters: 6362 Hollywood Boulevard, Holly- Laser Link Corp. wood 90028. Gilbert Engineering Co. Booth 107 Featured: Marketing and management services. Booth 101 Headquarters: 770 Lexington Avenue, N.Y. 10021. Personnel: Jack Mann, Chuck Trimble, Susan Headquarters: 3700 North 36th Avenue, Phoenix Featured: Display of Laser Link Airlink System Jo Brown. 85019. for CATV which transmits 12 to 18 standard TV Featured: Coaxial connectors, 7' x 8' x 20 ". channels over line -of -sight paths of 25 miles, on Network Analysis Corp. Personnel: Earl Gilbert, Paul Rhodes, Jim Moulin, a single electromagnetic carrier. Booth 71 Robert Hayward. Personnel: Ira Kamen, Dr. Joseph H. Vogelman, Headquarters: Beechwood, Old Tappan Road, William E. Clancy, Will Baltin, Kenneth Knight, Glen Cove, New York 11545. Good Communications Inc. Vanessa Rickerby, Diann Siegel. Featured: CATV Computer Outputs and Design. Booth 53 Personnel: Bill Rothfarb, Ivan Frisch, Howard Headquarters: 1845 Walnut Street, Philadelphia Lindsay Specialty Products Ltd. Frank. 19103. Booth 214-215 Featured: Complete marketing and merchandising Headquarters: 30 Mary St. W., Lindsay, Ontario, Oak Manufacturing Co. services. Canada. Booth 67 Personnel: Victor L. Klein, Roberta Weinberg. Featured: Antennas and converters, 5 -300 mega- Headquarters: South Main Street, Crystal Lake, hertz directional taps, 5 -300 megahertz passives, Ill. 60014. GTE Sylvania wide -band amplifiers with sab -low capabilities. Featured: CATV set -top converter. Booth 30 -34 Personnel: John Thomas, Bob Toner, Don Van Personnel: Donald V. Pascarella, James A. Born - Headquarters: Johnston Street, Seneca Falls, N.Y. Alspyne, Frank Pennypacker. hofen, Eugene Walding. 13148.

BROADCASTING, July 5, 1971 SPECIAL REPORT: CABLE TV 29 85040. Panasonic VTR Reynolds Printasign Co. Featured: Complete line of trunk, distribution and Booth 41-42 Booth 9 drop cable for cable television. Headquarters: P.O. Box 3980, Grand Central Sta- Headquarters: 9830 San Fernando Road, Pacoima, Personnel: J. R. Woods, N. M. Marshall, M. K. tion, N.Y., N.Y. 10017. Calif. 91331 White. Featured: TV production equipment. Featured: Leteron tapewriter. Personnel: Taylor Cushmore, Morris Washington, Personnel: John Shepler. Tape -Athon Corp. John Weeks, James Fairbank, Frank Sameshima, Booth 105 Ed Ohtsuka. RF Systems Booth 72 Headquarters: 502 S. Isis Avenue, Inglewood, Phelps Dodge Communications Corp. Headquarters: 155 King Street, Cohasset, Mass. Calif. 90301. Booth 206 Featured: Antennas. Featured: Local origination equipment, featuring Headquarters: 60 Dodge Avenue, North Haven, 02025. the automated "Channel- Caster" music /ad pro- eight Conn. 06473. Personnel: Albert Fowler, Dick Reiber, Hilmer gram center; "Logger" records channels Featured: Coaxial cable, Foamfiex. Taxdahl. simultaneously, designed for necessary verification; Personnel: K. W. Atkinson, J. W. Elsasser, B. W. background music library, under "CATV lease" Hutcheson, W. C. Yonkers, W. D. Furr, J. J. Jack A. Rickel Associates, Inc. arrangements; marketing programs. Nevin. Booth 6 Personnel: George M. Anthony, David J. Anthony, Headquarters: 1629 K Street, N.W., Washington Wally Rubin. Philips Broadcast Equipment Corp. 20006. Booth 222.222A Featured: Consulting service. Technicolor, Inc. Headquarters: One Philips Parkway, Montvale, Personnel: Jack Rickel, Gloria Rickel, Ben Booth 69 -70 N.J. 07645. Crutchfield. Headquarters: 6311 Romaine Street, Hollywood, Featured: Origination equipment including Norelco Calif. 90038. LDH-1 compact color camera; LDH -1 Telecine St. Petersburg Communications Corp. Featured: Electronic equipment; literature and system; VF -250 viewfinder camera; Pro 36 and Booth 313 information regarding viewing research testing Pro 12 professional audio tape recorders; MP-4 Headquarters: 3201 Sixth Street South, St. Peters- utilizing CATV systems; information on program portable four -channel mixing unit, and "FuMu" burg, Florida 33705. origination and commercial booking services. (functional music) machine, which plays eight con- Featured: TIC. Personnel: Robert W. Crawford, Larry L. Mc- tinuous hours of music and automatically repeats Personnel: Donald Kirk Jr., Michael J. Paolini, Fadden, James E. Turney Jr., Doreen M. Roberts. the program while totally unattended. Russell D. Kroeker. Personnel: Kenneth K. Kaylor, Frederick F. Tefitronix, Inc. Bundesmann, Frank Ratigan, A. T. Goldfarb, Scientific -Atlanta Inc. Booth 49.50 Walter Wolthers, Zianool Hamid, Herman Booth 317 Headquarters: P.O. Box 500, Beaverton, Ore. Schkolnick, John P. Maloney. Headquarters: 3845 Pleasantdale Road (P.O. Box 97005. 13654), Atlanta 30324. Featured: Video monitors, waveform monitors, Q -TV Sales and Distributing Corp. Featured: "Security- Alert" two -way digital com- signal generators, and oscilloscopes. Booth 14 munications system for home and industrial secu- Personnel: Steve Roth, John Horn, Morris Engele- Headquarters: 342 West 40th Street, New York rity services via cable TV; "Busi- Link" CARS Hans Geerling, Charles Rhodes, Dave Garri- 10018. son, microwave system; demodulator, modulator and son, Ralph Show, James Walcott, James Sandberg, Featured: Teleprompter cueing equipment, video new line of UHF /VHF and sub -VHF converters. Robert McAll, Art Andersen, Steve Kerman, Ron prompter systems, horizontal -vertical special Personnel: Larry Bandura, Alex Best, Hank Cason, Marquez. effects. Jack Chastain, Howard Crispin, Ben Forrester, Personnel: George Andros, Al Eisenberg, Hi Shefl. Richard Gwisdala, Robert G. Holman, Glen Horning, Jack Kelly, John King, Howard Klip- Telemet, a division of Geotel Co. Quick -Set Inc. pel, Ed Pietras, Glen Robinson, Marvin Roth, Booth 104 Booth 203 Tom D. Smith, Richard P. Walters. Headquarters: 185 Dixon Avenue, Amityville, Headquarters: 8121 Central Park Avenue, Sko- N.Y. 11701. kie. III. 60076. Shibaden Corp. America Featured: Model 4400 modulators, model 4500 Featured: Complete line of mounting equipment of Booth 309 demodulators, model 4701 VIT keyer, test signal consisting of tripods, pedestals, crab pedestals, Headquarters: 58 -25 Brooklyn generators and production switchers. dollies, wall /ceiling /table mounts, spring balanced -Queens Expressway, Woodside, New York 11377. Personnel: E. King, A. Bolletino, B. Griffiths, pan and tilt heads, cradle heads, cam -link heads, Featured: CCTV equipment both G. Petrilak. geared controlled heads. color and b /w; video tape recorders and accessory equipment. Personnel: A. J. Briglia, A. J. Weber. Personnel: Y. Hirano, J. Tosaka, Bart Bannar, TeleMatlon, Inc. Raytheon Co. T. Yamashita, S. Hotta, E. Saito, D. Lindsey. Booth 121 Booth 200 Headquarters: P.O. Box 15068, Salt Lake City Headquarters: 1415 Boston -Providence Turnpike, Signal Engineering & Sales, Inc. 84115. Norwood, Mass. 02062. Booth 16 Featured: Plumbicon color camera, Plumbicon Featured: Microwave radio systems. Headquarters: 4620 5th Avenue, South, Birming- monochrome camera, character generator, video Personnel: F. Boylan, D. Burnside, J. M. Cheval, ham, Ala. 35222. test equipment, "Weather Channel," "Message R. Keller, R. Moutray, S. Rugg, C. Thomas, Featured: A complete CATV local origination Channel," video switchers, film chain. S. Topol and M. Whitty. teleproduction and distribution center including a Personnel: Lyle O. Keys, Kenneth B. Schneider, mobile production control console, master con- Robert C. Bacon, Richard Peterson, Ron Hymas, RCA Broadcast Systems trol racks, color film chain and an exhibit of Ron Carling, Ed Covington, Bill Hickey, Rick Booth 225 manufactured products. Riegler, Richard White, Mike Richardson, Bud Headquarters: Front & Cooper Streets, Building Personnel: Louis H. Pfau, William D. Coe, Mills, John Cahill, Mike D'Amore, Chuck Jen- nings, Joe Bob 15, Camden, N.J. 08102. Charles Frost, Roger Isbell. Dick Kelly, Bottali, Harper, Owen Featured: Complete line of color origination Wood, Ron Ward, Bob Brickey, Vicki Moffat, equipment including PK -730A studio camera, film Sod Master Division, Jacobsen Manufacturing Co. Betty Harris. systems, and "conceptual CTV home center," Booth 308 with home entertainment console. Headquarters: 3456 Washington Avenue North, Telestrator Industries Inc. Personnel: Ralph Smith, John Salani, Gordon Minneapolis 55412. Booth 8 Bricker, Floyd McNichol, Jess Nickels, Charles J. Featured: Small vibratory plows called "Pipe Headquarters: 166 East Superior Street, Chicago Gaydos, Charles F. Tarver, Oliver G. Bjerke, Piper." 60611. Herbert W. Dover, Leonard Laabs, Robert S. Personnel: Dale R. Witzke. Featured: TIM 400 mobile unit, a compact sys- Emch and John Heller. tem that makes possible the addition of animated Sony Corp. of America graphics to televised pictures; two cameras and Rediffusion International Ltd. Booth 207 two monitors that accompany the TIM -400; re- Booth 66 Headquarters: 47 -47 Van Dam Street, Long Is- lated equipment including cameras, monitors, Headquarters: Box 1072, Dennisport, Mass. 02639. land City, N.Y. 11101. cartridge /playback unit. Featured: Dial -A- Program systems. Featured: Video tape and closed circuit television Personnel: E. Hoy McConnell, Larry Langrehr, Personnel: R. P. Gabriel, H. F. Goodwin, J. F. equipment (monochrome & color). David Hiller. Pacey, J. M. Gower, R. W. Lawson, E. J. Personnel: Gene Kregg. Gargini. Telesync Corp. Spencer -Kennedy Laboratories Inc. Booth 102 Repco Products Corp. Booth 227 Headquarters: 20 Insley Street, Demarest, N.J. Booth 47 Headquarters: 2 Lowell Avenue, Winchester, Mass. 07627. Headquarters: 7400 State Road, Philadelphia Featured: Introducing new 300 mhz high reliability Featured: Studio production equipment. 19136. amplifier and associated products. Turnkey system Personnel: Bob Swanson, John Maffe. Featured: Closures for buried plant application. construction, signal surveys, strand mapping and Personnel: Walter S. Wisniewski, Daniel L. field engineering assistance. Television Presentations Inc. Personnel: Menichella. R. E. Weissman, B. W. Hughes, Jr., Booth 210 W. Cosseboom, W. O'Neil, R. Gayton, D. L. Headquarters: 43 West 61st Street, New York Wyckoff, Reuters J. T. Loscalzo, J. A. Jeffries, Jr., B. 10023. Booth 52 Thomison, R. Chien, A. Roy, C. Morrison. Featured: Display of Alphamatic News Service Headquarters: 1212 Avenue of the Americas, New and equipment. York 11330. Systems Wire and Cable Inc. Personnel: Ira DeLumen, William Leventer, Featured: News display. Booth 312 Joseph Assenheim. Personnel: Desmond Maberley, Peter Holland. Headquarters: 3500 South 30th Street, Phoenix

30 SPECIAL REPORT: CABLE TV BROADCASTING, July 5, 1971 Them Com Corp. Booth 231 -234 Headquarters: 9320 Lincoln Boulevard, Los An- geles 90045. Featured: Local distribution services, AML microwave equipment. Personnel: Jim Bryant, R. E. Gehrelien, R. Smith, J. George, R. W. Behringer, A. Sonnen- schein, Bob Harris, Ivan Wolf, John Mellon, H. Qzaki, B. Walsh, L. Stokes, T. Straws, E. Durfee, Jean Welch, Dan Davis, Ken Igawa.

Times Wire and Cable Co. Booth 228 Headquarters: 358 Hall Avenue, Wallingford, Conn. 06492. Featured: Wire and cable products for use In CATV systems; trunk- feeder -drop -aerial and burial. Personnel: Ray V. Schneider, F. F. (Bud) Des- mond, Dean Taylor, Mike Ganley, Rex Porter, Frank Hamilton, Carroll Courtnier, Jack Arbuth- nott.

Toshiba International, Inc. Booth 58 Headquarters: 465 California Street, San Fran- cisco 94104. Featured: Color TV camera. Personnel: H. Yamamoto, H. Kobayashi, A. SMALLEST ARMY Takishima. THE WORLD'S YOU MAY NEVER SEE U.S. Computer Systems Booth 57, 68 Headquarters: 2330 Auburn Boulevard, Sacra- you can conquer the 36th TV mento, Calif. 95821. BUT... Featured. Management services. Personnel: Robert Mathews, George Neuhart, market with the big gun in Kenneth Riesa.

World Wide Productions, Inc. ratings -WKZO-TV. Booth 37 WKZO -TV MARKET Headquarters: 6362 Hollywood Boulevard, Holly- wood 90028. COVERAGE AREA ARB With a 42% prime -time share in the 3- station Featured: Bingo programing. Personnel: Don Clark, Jack Hampton. 36th TV market, WKZO -TV carries out your strategy at one of the lowest CPMs Thomas J. Valentino Inc. Booth 314 in the top fifty picture. Headquarters: 150 West 46th Street, New York 10036. Avery -Knodel will snap to attention and Featured: Sound effects and production music for use in program origination; complete audio prod- deliver all the details on this giant 22/3 billion uct line. Personnel: Thomas J. Valentino, Frank Valentino, dollar retail sales market. Ask them for the Thomas J. Valentino Jr., Chris Carrino. latest dispatches on WKZO -TV. View -All Television Products Source: SRDS and ARB, Feb /March 1971 Booth 307 Headquarters: 2510 Electronics Drive, Anniston, *The smallest army in the world is that of Ala. 36201. Marino, with eleven men including officers, Featured: Passive devices for cable distribution; San multi-distribution centers. Personnel: Walter L. Hotz, Ernest Larson, Syd 4e/jet rfi'(rli9n4

Day, Roger Damon, Frank Harvey, Henry Reist, WEED RALANAIO0 MOM CANTO Al Mt! GRAND RAP 13.S Schienman. WON GSIARD . CADILLAC t00 WHO-TV Vikoa Inc. TELEVISION 100,000 WATTS CHANNEL 0 1000' TOWER Studios In Roth Kalamazoo and Grand Rapids r1Wn/ A01.4e SAMT (Cl Booth 120 fer G W Michigan Headquarters: 400 Ninth Street, Hoboken, N.J. 4IL"'"/RITZ" A y nodal, Inc., rclu,I Nouonol 4ar,nlnlir 07030. EWE IV SIOUX CITY IOWA Featured: CATV, MATV, CCTV and telephone leasing equipment. Personnel: C. Hermanowski, G. Mattison, M. For Horizons is a complete resort designed to host J. Shmaitis, R. Kane, G. Balsam, K. San- Dolan, group meetings and top level conferences. A secluded ford, P. Glade, S. Gins, A. Johnson, B. Ewing, M Horak, H. Suri, H. Magers, W. Wertz, S. beachfront island oasis that offers the finest accom- Dourdoufis, J. Dolan, B. McNair, G. Gunter, modations; a Holiday Magazine Award restaurant, A. Einhorn, F. Murphy, D. Dworkin, B. Vobis, TAKE AN pool, tennis, golf, sailing, fishing as well as out- A. Minghini, F. Stein, H. Pinkney, L. Cull, D. standing meeting rooms and a permanent highly

Karrmann. trained staff dedicated to pleasing your people . . . need to head for some 'far out' island. We put Wavetek, Indiana, Ine. ISLAND no Booth 40 if all together right here at Far Horizons on Longboat Headquarters: 3000 Shelby Street (P.O. Box BREAK Key, off Sarasota. 1987), Indianapolis 46206. Ask a "Broadcaster" who has discovered Far Horizons Featured: Electronic test equipment. Personnel: Louis W. Abbott, Anthony W. Reuter, Bd. of Directors, National Assn. Broadcasters Taft Broadcasting Radio Advertising Bureau Robert L. Welsh. for your Triangle Publications Service Telecasters Maximum Meredith Publishing Company Weir Cable Television National Advertising Agency Network Booth 54 people's Write for color brochure y Headquarters: Box 789, Junction City, Kansas. Featured: CATV software. Personnel: Dan Weir, Jerry McCalla, E. L. Brick- sake ;w H RIzans ley, Byron Brickley, Bud Weir. Longboat Key, Sarasota, Fla. 33577 Phone 383-2441

BROADCASTING, July 5, 1971 31 le%status:

Where the UHF- equipped homes are

Total for U.S. now exceeds 47.9 million in new tally that pinpoints number of sets in each of 207 markets

This month's "Telestatus" targets the ever -increasing number measurement periods or because of a sampling error. Since of UHF -equipped households in each of the American Re- these data are sample -base estimates there are occasional search Bureau's 207 markets. Based on ARB data, the figures data "reversals." This probably does not reflect an actual show that nearly 80% of all U.S. television homes can decrease. receive UHF. Also in the figures, the dashes under 1970 indicate that These are 1971 UHF estimates based on information no UHF measurement was taken in that market. taken from TV- viewing diaries. In several markets UHF "Telestatus" appears the first issue of each month. The penetration is lower in 1971 than in 1970. This is a result information is prepared by the media department of Carl of either a redefinition of the market between the two Ally Inc., New York.

Feb. -March 71 Feb. -March 70 Feb. -March '71 Feb. -March '70 UHF UHF UHF UHF Total TV Projected Protected Total TV Projected Projected households TV Per TV Per households TV Per TV Per MARKET in ADI households Cent households Cent MARKET in AD! households Cent households Cent

Abilene- Sweetwater, Tex. 79,600 54,600 68 Corpus Christi, Tex. 120,000 81,100 67 Albany, Ga. 71,800 48,300 67 Dallas -Fort Worth 864,400 702,000 81 653,900 80 Albany- Schenectady- Davenport, Iowa -Rock Island - Troy, N.Y. 398.200 311,300 78 Moline, III. 265,500 202,100 76 Albuquerque, N.M. 194,500 142,100 73 Dayton, Ohio 375,100 329,700 87 307,500 82 Alexandria, La. 53,100 32,600 61 Denver 444,700 323,400 72 Alexandria, Minn. 70,300 51,500 73 Des Moines, Iowa 253,100 188,400 74 Amarillo, Tex. 155,700 120,300 77 Detroit 1,408.700 1,204,800 85 1,155,100 83 Ardmore-Ada, Okla. 38,200 23,700 61 Dickinson, N.D. 11,200 5,900 52 Atlanta 652,700 518,200 79 469,500 73 Dothan, Ala. 66,300 47,900 72 Augusta, Ga. 150,100 105,400 70 92,700 67 Duluth, Minn. -Superior, Wis. 146,200 101,400 69 Austin, Tex. 114,000 99,400 87 92,900 90 El Centro. Calif. 20.200 14,500 71 Bakersfield, Calif. 87,800 86,200 98 84.100 97 Elmira, N.Y. 32,300 30,700 95 Baltimore 628,400 469,500 74 522,800 80 El Paso 132.900 97,800 73 Bangor, Me. 85,700 54,500 63 Erie, N.Y. 99,800 96.700 96 97.700 99 Baton Rouge, La. 148,800 109,300 73 75 Beaumont -Port Arthur, Tex. 126,600 94,400 74 Eugene, Ore. 104,200 78,600 Bellingham, Wash. 25,300 18,600 73 Eureka, Calif. 41,200 30.100 72 167,200 155,200 145,600 95 Billings. Mont. 65,000 46,700 72 Evansville, Ind. 92 Biloxi- Gulfport- Fargo, N.D. 150,800 101,400 67 Pascagoula, Miss. 42,000 32.700 78 Flint- Saginaw -Bay City. 79 Binghamton, N.Y. 137,700 119,700 86 122,300 90 Mich. 318,000 259,000 81 247.500 Florence, S.C. 64,100 43.600 68 Birmingham (Anniston), Ala. 421.000 345,000 82 321,000 75 Fort Myers, Fla. 39,300 35,200 89 28,300 97 Bluefield- Beckley- Fort Smith, Ark. 48,300 33,200 68 Oak Hill, W. Va. 101,800 66,700 65 - - Fort Wayne, Ind. 164,900 161,100 97 153,000 99 Boise, Idaho 86,400 64,100 74 Fresno, Calif. 253,100 251,600 99 241,700 99 Boston (Manchester - Worcester) 1,447,200 1,206,000 83 1,029,200 71 Glendive, Mont. 4,200 2,300 55 Bristol, Va.- Kingsport- Grand Junction, Colo. 33,800 21.300 63 Johnson City, Tenn. 158,900 123,200 77 98,600 59 Grand Rapids - Buffalo, N.Y. 603,500 476.600 79 423,300 76 Kalamazoo, Mich. 399,100 296,200 74 Burlington, Vt.- Great Falls, Mont. 49,300 37,900 77 Plattsburgh, N.Y. 126,500 93,700 74 87,000 67 Green Bay (Font du Lac), Butte, Mont. 37,000 25,500 68 Wis. 240,200 180,300 75 Casper -Riverton, Wyo. 34,000 22,100 65 Greensboro- Winston- Cedar Rapids -Waterloo Salem-High Point. N.C. 327,000 225.100 68 221,700 68 (Dubuque), Iowa 248,700 175,000 70 Greenville -New Bern - Washington, N.C. 220,700 140,700 63 - - Charleston, S.C. 119.700 82,900 69 Greenville -Spartanburg. S.C. Charleston-Huntington Asheville, N.C. 378,200 249,900 66 223,500 58 (Parkersburg), W. Va. 400,000 293,800 73 Greenwood -Greenville, Miss. 41,900 24,700 58 Charlotte (Hickory). N.C. 416,900 327,200 78 297,900 76 Harrisburg -York-Lancaster, 213.700 155,400 72 Chattanooga Lebanon, Pa. 357.000 331,400 92 317,400 94 Cheyenne, Wyo. 61,000 45,800 75 Chicago 2,507,700 2,147,300 85 2,114,500 85 Harrisonburg, Va. 25,600 16.100 62 Chico -Redding, Calif. 91,700 70.300 76 Hartford -New Haven, Conn. 575,300 501,700 87 495,600 88 Cincinnati 570,200 493,300 86 473,300 83 Hartford Metro - Clarksburg -Weston, W. Va. 55,100 39,700 72 New Haven Metro - Cleveland (Akron) 1,214,600 1,048,800 86 982,100 83 Helena, Mont. 10,800 8,300 76 Honolulu 179,300 134,500 75 Colorado Springs -Pueblo 138,100 102,000 73 Houston 704,800 611,100 86 569,400 86 Columbia, S.C. 142,800 128,200 89 110,700 83 Huntsville- Decatur- Columbia -Jefferson City, Mo. 104,500 67,800 64 Florence, Ala. 150,800 147,600 97 128,000 99 Columbus, Ga. 140,200 107,800 77 Idaho Falls- Pocatello, Idaho 57,900 44,100 76 Columbus, Miss. 53,100 28,200 53 Indianapolis 650,400 519,600 79 446,600 73 Columbus, Ohio 433,200 369.900 85

32 BROADCASTING, July 5, 1971 Feb. -March 71 Feb. -March '70 Feb. -March '71 Feb. -March '70 UHF UHF UHF UHF Total TV Protected Projected Total TV Projected Protected households TV Per TV Per households TV Per TV Per MARKET in ADI households Cent households Cent MARKET in ADI households Cent households Cent

Jackson, Miss. 213,000 157,000 73 - - San Francisco 1,478,400 1,228,400 83 1,128,900 79 Jackson, Tenn. 9,700 5,100 52 - - Santa Barbara -Santa Jacksonville, Fla. 274,700 236,500 86 224,300 83 Maria, Calif. 85,700 67,700 78 Johnstown -Altoona, Pa. 214.600 151,400 70 160,200 71 Savannah, Ga. 111,600 91,100 81 Jonesboro, Ark. 25,800 18,200 71 Seattle -Tacoma, Wash. 744,800 576,800 77 469,600 73 Joplin, Mo.- Pittsburg, Kan. 121,200 98,200 81 92,800 75 Shreveport, La.- Texarkana, Kansas City, Mo. 562,000 438,300 78 344,000 63 Tex. 288,400 181,300 62 Klamath Falls, Ore. 18,400 11,700 63 Sioux City, Iowa 128,700 101,100 78 85,900 67 Knoxville 270,200 213,500 79 210,400 79 Sioux Falls- Mitchell, S.D. 173,100 107.500 62 La Crosse -Eau Claire, Wis. 103,600 77,700 75 - - South Bend -Elkhart, Ind. 162,000 155.900 96 157,900 99 Lafayette, Ind. 30,000 26,900 69 23,500 88 Spokane, Wash. 221,600 165,400 74 Lafayette, La. 122,800 86,000 69 91,500 75 Springfield, Mass. 179,100 177,300 99 176,900 97 Lake Charles, La. 47.500 38,200 80 - - Springfield, Mo. 142,000 100,900 71 76,000 57 Lansing, Mich. 158,600 111,000 70 - - Springfield- Decatur- Laredo, Tax. 18,300 13,100 71 Champaign, III. 262.900 249,300 94 Las Vegas 98,700 80,700 81 - Springfield- Decatur Metro - Laurel- Hattiesburg, Miss. 45,600 30,300 66 - - Champaign Metro - Lexington, Ky. 132,400 127,400 96 116,800 95 Syracuse, N.Y. 311,100 248,900 80 Lima, Ohio 33,000 32,800 99 32.300 99 Tallahassee, Fla. 101,700 64,500 63 Lincoln- Hastings- Tampa -St. Petersburg, Fla. 533,000 454,700 85 433,600 85 Kearney, Neb. 186,900 129,500 69 - - Terre Haute, Ind. 127,200 91,200 71 Lincoln Metro Toledo, Ohio 294,800 261,600 88 247,700 88 Hastings- Kearney Metro Topeka, Kan. 108,900 83,800 77 70,600 66 Traverse City -Cadillac, Mich. 97,900 67 Little Rock, Ark. 303,300 210,200 69 66,000 Tucson, Ariz. 136.400 101,800 74 Los Angeles 3,409,000 2,838,200 83 2,753,800 83 Tulsa, Okla. 319,900 220,300 68 Louisville, Ky. 393,800 354,200 89 339,400 86 Tupelo, Miss. 21,500 13,300 61 Lubbock, Tex. 122,800 108,200 88 99,800 83 Twin Falls, Idaho 33,300 21,100 63 Macon, Ga. 102,900 84,100 81 75,400 72 Tyler, Tex. 65,200 40,900 62 Madison, Wis. 127,100 123,600 97 126,600 98 Utica, N.Y. 98.000 75,300 76 Mankato, Minn. 43,100 29,800 69 Marquette, Mich. 41,000 27,400 66 Waco -Temple, Tex. 131,200 94,800 72 Washington 1,077,200 891.300 82 792,300 78 McAllen -Brownsville, Tex. 83,700 52,900 63 Watertown- Carthage, N.Y. 68,100 52,900 77 Medford, Ore. 43,900 31,900 72 Wausau- Rhinelander, Wis. 90,900 60,000 65 Memphis 481,000 303,400 63 West Palm Beach, Fla. 158,000 127,400 80 Meridian, Miss. 66,300 42,300 63 38,100 60 Wheeling, W. Va: Miami 646,000 512,400 79 469,600 79 Steubenville, Ohio 148,800 108.600 72 Milwaukee 566,100 511,000 90 487,600 89 Wichita- Hutchinson, Kan. 336.600 241,700 71 Minneapolis -St. Paul 703,400 486,500 69 473,400 67 Wichita Falls, Tex: Minot -Bismarck, N.D. 99,500 66,900 67 Lawton, Okla. 136,700 94,300 69 Missoula, Mont. 37,000 26,400 71 Wichita Falls Metro - Mobile, Ala. -Pensacola, Fla. 271,000 192,000 70 Lawton Metro - Monroe, La. -El Dorado, Ark. 138,200 87,500 63 Wilkes Barre - Montgomery, Ala. 133,800 110,000 82 104,300 78 Scranton. Pa. 279,700 274,500 98 276.100 97 Nashville 474,200 328,700 69 275,100 58 Wilmington, N.C. 92,300 56,100 60 - _ New Orleans 426,900 336,700 78 310,400 74 Yakima, Wash. 119,900 116,300 97 100,900 94 New York 5,912,900 4,148,300 70 3,975,400 69 Youngstown, Ohio 194,600 192,900 99 189,000 96 Norfolk -Portsmouth -Newport Zanesville, Ohio 24,600 22,700 92 21,700 95 News Va. -Hampton, 354,700 273,200 77 225,900 64 U.S. TOTALS 60,770,700 47,927,800 79 33,063,500 80.6 North Platte, Neb. 12,600 9,400 74 Odessa -Midland, Tex. 108,300 85,800 79 Oklahoma City 380,400 282,600 74 273,200 181,500 Omaha 66 The following estimates are provided for those television Orlando-Daytona markets which, according to ARB findings, have no geo- Beach, Fla. 333,500 257,900 77 Ottumwa, Iowa - graphic area of dominant influence of county size or greater. Kirksville, Mo. 29,900 19,000 63 They are based upon the home county(ies) of the market Paducah, Ky. -Cape Girardeau, Mo.Harrisburg, III. 217,000 148,600 68 and therefore, are not directly comparable to the ADI esti- Palm Springs, Calif. 37,700 34,300 91 mates listed previously. The home county(ies) is shown in Panama City, Fla. 28,500 19,200 67 Pembina, N.D. 5,900 3.800 63 parentheses following each non-AD! market. Because the Peoria, III. 158,100 155,600 98 159,900 97 survey areas of the markets listed below are composed of Philadelphia 2,132,600 1,891,800 88 1,806,900 86 Phoenix 385,500 291,000 75 267,700 75 counties which are part of other markets' AD /'s, these esti- Pittsburgh 971,600 772,700 79 649,800 68 mates are not additive. Portland, Ore. (Salem) 529,800 419,900 79 Portland -Poland Spring, Me. 218,100 146,600 67 Presque Isle, Me. 25,600 16,900 66 Providence, R.I. 505,700 394,600 78 Feb. -March '71 Feb. -March 70 Quincy, Ill.- Hannibal, Mo. 116,800 88,600 75 UHF UHF Raleigh- Durham, N.C. 267,400 193,000 72 141,400 59 Total TV Protected Projected Rapid City, S.D. 48,600 32,800 67 households TV Per TV Per Reno 79 83,100 65,900 MARKET in ADI households Cent households Cent Richmond, Va. 295,400 197,200 66 Roanoke- Lynchburg, Va. 257,000 178,300 69 148.000 56 Rochester, N.Y. 277,100 227,400 82 Akron (Summit), Ohio 169,900 148,300 87 142,900 85 Rochester -Austin, Minn. - Anniston (Calhoun), Ala. 31,300 26,600 85 24.200 79 Mason City, Iowa 116,100 77,800 67 Dubuque (Dubuque), Iowa 24,500 21,400 87 Rockford, III. 149,200 144,100 96 144,100 98 Fond du Lac Roswell, N.M. 37,300 26,300 70 (Fond du Lac), Wis. 24,500 21,400 87 Sacramento- Stockton, Calif. 547,800 444,600 81 432,300 81 Hagerstown (Washington), St. Joseph, Mo. 42,700 28,100 65 Md. 31,900 27,000 84 - St. Louis 852,200 659,200 77 564,700 66 Hickory (Catawba), N.C. 25,700 19.400 75 18,500 73 Salinas- Monterey, Calif. 152.800 123.100 80 115,500 79 Manchester (Hills- Salisbury, Md. 52,000 47,900 92 27,300 95 borough), N.H. 66,100 51,100 77 42,300 66 Salt Lake City 329,400 250,300 76 Parkersburg (Wood), W. Va. 30,100 27,700 92 25,100 89 San Angelo, Tex. 24,700 16,400 66 Salem (Marion, Polk), Ore, 56,600 44.100 78 - San Antonio, Tex. 354,100 287,200 81 241,800 72 Worcester San Diego 407,200 346,000 85 332,000 84 (Worcester), Mass. 184,400 159,600 86

BROADCASTING, July 5, 1971 33 BroadcastAdveltisieg o

Radio -TV no sure way to get elected

While broadcast spending is definite factor, incumbency seems to weigh much more heavily

Incumbency -not outspending your op- Schlafly, a Republican, and victorious to Democrat John Tunney, who out- ponent on radio and TV- remains the George Shipley in Illinois. spent Mr. Murphy by more than $72,- surest route to political office in the U.S. A still more noticeable decline in the 000. That's the principal conclusion of a effectiveness of broadcast spending was In Florida, a Republican spent BROADCASTING magazine analysis of a found in gubernatorial campaigns. Of nearly three times that spent by Lawton report -"Survey of Political Broadcast- the 12 races in which an incumbent did Chiles Jr., a Democrat, the victor. ing"- issued two weeks ago by the FCC. not take part, only four victorious can- In a close race for the Indiana Sen- Of incumbents who ran for re- election, didates outspent their adversaries - ate seat, newcomer Richard Roude- 97.11% of those in the House, 83.3% three of those by conspicuous margins. bush(R) spent $364,825 against $214,- of those in the Senate and 75% of the Jimmy Carter of Georgia spent $102,- 130 spent by incumbent Vance Hartke governors were returned to office. 280 against $63,850 by his opponent; (D). Despite the heavy Republican out- Not to say that political campaign John Gilligan of Ohio spent $507,389 lay, Senator Hartke was re- elected. spending doesn't count. It does indeed. against $197,202 by his opponent and In another closely contested race, Of the 35 Senate races in 1970, 20 were George Wallace of Alabama spent $41,- incumbent Harrison Williams (D -N.J.) won by men who outspent their oppo- 210 against $2,791 by his closest rival. defeated Nelson G. Gross (R). Mr. nents in radio -TV (25 were won by in- Interesting aberrations within each elec- Gross spent approximately $120,000 cumbents). Of the 351 House races in tion include: more than Senator Williams. which radio -TV spending was a factor, In the Senate Incumbent George The largest total for campaign 221 were won by candidates who out- Murphy (R- Calif.) lost a re-election bid spending in radio -TV took place in the spent their opponents (294 were won New York senatorial race, $1,727,066. by incumbents). A slightly different Of the three principal candidates, the picture emerged in the 35 gubernatorial Macdonald bill holding one who spent least for broadcast time, races (all involved broadcast spending) : James Buckley (C), won. The incum- 19 were won by men who outspent their to its original form bent, Charles Goodell (R), lost. opponents (18 were won by incum- Representative Torbert H. Macdonald's In an unusual flurry of broadcast bents). A negative indication of the ef- (D- Mass.) political- spending bill is spending, Senate Minority Leader Hugh fect of broadcast spending appeared likely to emerge from his Communica- Scott (R -Pa.) spent $267,270 vs. $25,- among the House contests, and that in- tions Subcommittee and go to the parent 374 by his Democratic opponent. The volving defeated incumbents. Of the 11 Commerce Committee without any sub- 12 -year incumbent was re- elected. who spent anything on radio -TV and stantial changes, House sources indi- The senatorial race for the state of yet lost, only two spent more than their cated last week. Texas pitted non -incumbents. Candidate rivals. The most conspicuous winners - The subcommittee has been meeting George Bush (R) spent $293,142 against and- spenders: William Roy (D- Kan.), in executive mark -up session on H.R. $174,991 spent by Lloyd Bentsen (D) who spent $22,897 against $9,031 for 8628, the bill Mr. Macdonald intro- who was elected. loser Chester Mize; Romano Mazzoli duced in May (BROADCASTING, May In gubernatorial contests Incumbent (D -Ky.), $17,693 vs. William Cowger's 25). Winthrop Rockefeller (R -Ark.) spent $5,712; Robert Drinan (D- Mass.), $16,- Details of the sessions have not been $308,360 for radio -TV against $117,725 604 vs. Philip Philbin's $2,742, and formally announced. However, accord- by his opponent. Despite the sum, the Jack Kemp (R- N.Y.), $32,689 vs. Rich- ing to one source, attempts have been incumbent lost. ard McCarthy's $2,033. unsuccessful to extend the bill's repeal New York, again, can claim the A clearer picture of the effect of radio of Section 315 of the Communications largest sum spent on a broadcast cam- TV spending should have emerged in Act for all federal -office candidates and paign - this time for the $1,182,177 those races in which incumbency was eliminate its provision that only half of spent by incumbent Nelson Rockefeller not a factor. It did not. There were 44 the spending limitation can be spent on (R). His expenditure more than tripled instances - among broadcast spending broadcast media. Votes against these that of his closest and leading conten- campaigns -in which House incumbents provisions are said to have been de- der, Arthur Goldberg, a Democrat. failed to run for re- election. In 24, win- feated in 4 -to-4 deadlocked votes. In a race with no incumbent, John ners outspent the losers -a difference of The Macdonald measure repeals Sec- Gilligan (D) of Ohio spent $507,389 only four. Dollar amounts among the tion 315 for presidential and vice presi- to insure victory over the opponent who winners who spent more did not vary dential candidates; sets a 10- cents -per- spent only $197,202. greatly from their opponents' financial eligible -voter limit on spending (no In the House A disproportionately outlays. The largest spending differen- more than half of which can be spent large expenditure of $44,196 did not victory tial for a winning representative was in broadcast), and requires all media mean for Phyllis Schlafly (R) slightly over $22,000, achieved by Bill to charge candidates their lowest unit in the 23d district of Illinois. His oppo- this figure George (D) only Frenzel (R- Minn.). But even rate. The subcommittee is expected to nent Shipley spent won. could not top the more than $41,000 resume its deliberations this week. $3,508, and disparity between unsuccessful Phyllis In the ninth Massachusetts district

34 BROADCASTING, July 5, 1971 race without incumbents, Louise Day ful despite an outlay of $58,117. Incum- Incumbent Henry Schadeberg (R) Hicks (D) who spent only $383 defeated bent Otis Pike (D) spent only $6,382 of Wisconsin's first district spent $3,416 the Republican opposition which spent but won. for re- election. Leslie Aspin, his Demo- approximately five times more. Incumbent William Minshall (R- cratic opponent spent $5,000 more- In the seventh congressional dis- Ohio) of the 22d district spent $31,248 and won. trict of Minnesota, incumbent Odin to insure victory over an opponent who Following is a breakdown for the elec- Langer (R) was defeated by Bob Berg - spent only $2,293. tions of 1970, by state and district where land (D). Spending was comparable for In the Texas third district, Repub- applicable. Bold face signifies the great- the two, with Mr. Langer spending $21,- lican incumbent Congressman James est radio -TV campaign expenditure per 665 and Representative Bergland spend- Collins spent $22,945 and won re -elec- race. Incumbents are designated by ing $23,624. tion, while his opponent spent nothing. asterisks, and by their years of incum- An expenditure of $13,113 by the And in Texas seventh district, now - bency. Party affiliation is denoted by Democratic candidate for the sixth con- Congressman William Archer (R) spent (D) = Democrat, (R) = Republican, gressional district of New Jersey, failed $48,311 in defeating his opponent, who (C) = Conservative, and (T) =all third to stop Republican Edwin Forsythe who put up $15,383. party candidates. spent one -sixth the amount. No incum- In the fourth Washington district, Total expenditure for winning and bents ran. incumbent Catherine May (R) was de- losing candidates indicates total charges The second district of New Mexico feated by Democrat Mike McCormack, made for spot announcements and pro- was marked by comparable broadcast who outspent her $9,099 to $7,545. gram time bought by the candidate or spending by incumbent and challenger. Democrat Brock Adams of the sev- his supporters. Unlike previous FCC Harold Runnels (D), the challenger, enth Washington district spent $15,189 surveys of this nature, figures for 1970 was victorious. to defeat Brian Lewis who spent only reflect total expenditure after deduction A challenger for the first congres- $1,008 and a third -party candidate who of agency commissions, a downward sional seat of New York was unsuccess- spent nothing. differential of approximately 15 %.

U.S. Senate elections

Total Total Total Total State Winner Expenditure Loser(s) Expenditure State Winner Expenditure Loser(s) Expenditure

Alaska Stevens (R)(2) 3 18,020 Kay (D) 8 34,435 Anderson (T) Arizona Fannin (R)(6) 86,190 Grossman (D) 85.388 Dawson (T) Californie Tunney (D) 472,987 Murphy (R)'(6) 400.731 Emanuel (T) Brown (D) Johnson (T) Coombs (D) 668 Kwanwailai (T) Short (D) 1,070 North Dakota Burdick (D)(10) 44.877 Klappe (R) 71,561 Stiern (D) 67 Ohio Taft (R) 223,035 Metzenbaum (D) 242,246 Lagomarcino (R) 324 Kay (T) Mader (R) 82 Harris (T) Ripley (T) O'Neill (T) Guinn (T) Pennsylvania Scott (R)(12) 267,270 Sealer (D) 25,374 Scheer (T) McFarland (T) Connecticut Weicker (R) 80,954 Duffey (D) 88,802 Gaydosh (T) 8,710 Dodd (l)'(12) 49,602 Johansen (T) Delaware Roth (R) 13,775 Zimmerman (D) 12,341 Maisel (T) Fair (T) Mimms (T) Florida Chiles (D) 49,489 Cramer (R) 145,4M Moore (T) Hawaii Fong (R)(11) 37,463 Mittel (D) 65,747 Rhode Island Pastore(D)(20) 24,247 McLaughlin (R) 6,263 Illinois Stevenson (D) 281,573 Smith (R) 252,206 Fein (T) Daly (T) Fenton (T) Fisher (T) 560 Tennessee Brock (R) 167,910 Gore (D)(18) 144,191 Gabow (T) Picard (T) 134 Henderson (T) 560 East (T) Indiana Hartke (D)(12) 214,130 Roudebush (R) 384,825 Texas Bentsen (D) 174,991 Bush (R) 293,142 Maine Muskie (D)' 31,605 Bishop (R) 8,593 Hernandez (T) Maryland Beall (R) 155,995 Tydings (D)(6) 93.561 Russell (T) Wilder (T) 287 Utah Moss (0)912) 115,788 Burton (R) 91,736 Massachusetts Kennedy (D)(6) 152,065 Spaulding (R) 14,984 Freeman (T) Baird (T) Vermont Prouty (R)(12) 56,248 Hoff (D) 73,631 Camejo (T) Kidder (T) Gilfedder (T) Meyer (T) Shaw (T) Virginia Byrd (I) 90,231 Rawlings (D) 24,409 Michigan Hart (D)(12) 143,893 Romney (R) 44,978 Garland (R) 31,114 Lodico (T) Washington Jackson (D)(18) 42,738 Elicker (R) Sims (T) West Virginia Byrd (D)(12) 8,615 Dodson (R) 1,702 Minnesota Humphrey (D) 164,636 MacGregor (R) 172,011 Wisconsin Proxmire (13)913) 191,783 Erickson (R) 79,596 Abrahamson (T) 260 Wyoming McGee (D)(12) 47,988 Wold (R) 39,010 Braatz (T) Craig (T) Humphrey (T) Strebe (T) 260 U.S. House of Representatives elections Mississippi Stennis(D)*(23) 1,624 Thompson (T) 616 Missouri Symington (D)(18) 199,170 Danforth (R) 228,475 Chapman (T) 1,590 Dlglrolamo (T) Total Total Montana Mansfield (D)(18) 11,439 Wallace (R) 10,728 State Winner Expenditure Loser(s) Expenditure Nebraska Hruska (R)(16) 25,093 Morrison (D) 20,674 Cannon (D)(12) 74,309 Reggio (R) 82,991 Alabama Nevada Tyson (D) $4,315 Desellem (T) 1 Edwards (R)(6) 88,886 Beasley (T) 20 New Jersey Williams (0)(12) 173,057 Gross (R) 391,462 2 Dickinson (R)(6) 9,843 Winfield (D) 5,289 Job (T) 3.927 Smith (T) 75 Levin (T) Mans (T) 4 Andrews (R)'(26) 1,405 Nichols (D) 2,806 O'Grady (T) 5 Flowers (D) 276 Montoya (D)(13) 23,628 Carter (R) 37,354 New Mexico Buchanan (R)(6) 1,874 Schmarkey (D) 535 Higgs (T) 6 7 Bevil) (0)94) 15 516,472 ()Ringer (D) 641,151 New York Buckley (C) (T) 1,010 Goodell (R)(2) 569,443 8 Jones (D)(23) Hearn

BROADCASTING, July 5, 1971 35 Total Total Total Total State Winner Expenditure Loser(s) Expenditure State Winner Expenditure Loser(s) Expenditure

Alaska Georgia At large Balkh (D) 21,297 Murkowski (R) 13,731 1 Hagen (0)(10) 27 Arizona 4 Blackburn (R)'(4) 3,109 Schumeke (D) 4,395 1 Rhodes (R)(18) 6,733 Pollock (D) 1,384 Cole (T) 2 Udall (D)(9) 14,319 Herring (R) 6,668 5 Thompson (R)(4) 20,423 Young (D) 14,863 Thomallo (T) 182 Grinnon (T) 3 Steiger (R)(4) 1,991 Beaty (D) 9,970 Millican (T) Arkansas 9 Landrum (0)(18) 4,607 Cooper (R) 2,810 2 Mills (D)(31) 187 Poe (D) 2,341 Hawaii 3 Hammerschmidt 1 Matsunaga (D)(8) 6,139 Cockey (R) 3,433 (R)(4) 2,473 2 Mink (D)'(5) 53 Burden (R) 195 California Idaho 1 Clausen (R)(7) 3,627 Kortum (D) 796 1 McClure (R)(4) 5,094 Brauner (D) 4,363 2 Johnson (D)(12) 4,404 Gilbert (R) Witham (D) 24 Carrigg (T) 292 2 Hansen (R)(2) 4,136 Wells (0) 2,758 3 Moss (D)'(18) 14,342 Dully (R) 17,082 Condon (T) Priest (T) 345 Illinois 4 Laggen (D(8 226 Gyorke (R) 56 3 Murphy (D) Rowan (R) 1,228 5 Burton (D)(6) Parks (R) 11,798 4 Derwinski (R)(11) 256 Morgan (D) 150 6 Maillaird (R)'(18) 18,220 Millar (0) 25,055 5 Kluczynski (D)'(20) 73 7 DeHums (D) 2,809 Healy (R) 696 6 Collins (D) Zabrosky (R) 145 Scahill (T) 8 Rostenkowski (D) 36 9 Edwards (D)'(8) 1,444 Guerra (R) 4,721 11 Pucinski (D)(12) 427 Mason (R) Kaiser (T) 12 McClory (R)(8) 2,221 Cone(D) 1,020 10 Oubser (R)(18) 4,916 McLean (D) 1,190 14 Erlebom (R)(6) 10 Adelman (D) Stancliffe (T) 6,106 15 Reid (R)(8) 1,652 Todd (D) 11 McCloskey (R)(3) 431 Gomperts (D) 16 Anderson (R)(10) 5,332 Devine (D) 205 Wilson (R) 431 17 Arends (R))36) 68 Hawthorne (D) 68 12 Taieolt (R)(8) 4,718 Riordan (D) 753 18 Michel (R)(13) 692 Fox (0) 180 13 Teague(R)'(16) 2,786 Had (D) 3,485 19 Rsilsback (R)(4) 1,521 Shaw (D) 105 14 Waldia (D)(4) 3,719 Athen (R) 307 20 Findley (R)(10) 5,367 Cox (D) 2,191 15 McFall (D)'(14) 3,171 Van Dyken (R) 8,671 21 Gray (D)(14) 1,126 Evans (R) 1,079 Gillings (T) 256 22 Springer (R)(20) 1,339 Miller (D) 564 16 Sisk (D)(16) 6,931 Sanchez (R) 8,803 23 Shipley (D) 3,508 SONS), (R) 44,196 Scott (T) 149 24 Price (0)'25) Randolh (R) 467 17 Anderson (D)(2) 2,870 Donaldson (R) 8,365 Copeland (T) Indiana Gordon (T) 1 Madden (D)(17) 1,364 Kirtland (R) 312 Mathews (T) 2 Landgrebe (R)(2) 5,981 Sprague (D) 6,552 18 Mathias (R)(4) 7,919 Miller (D) 4,270 3 Brademas )D)'(12) 27.684 Newman (R) 29,541 Berrigan (T) 4 Roush (0)112) 15,458 Adair (R) 10,694 Hensley (T) 5 Hillis (R)'(12) 9,782 Williams (D) 2,317 19 Holifield (D)(28) Jones (R) 80 Campbell (T) 21 Hawkins (D)(8) 44 Johnson (R) 198 6 Bray (R)(20) 1,156 Straub (D) 67 22 Corman (D)(10) 3,468 Hayden (R) 2,702 Jones (R) 64 Johnson (T) 7 Myers (R)(4) 8,221 Roach (D) 1,753 23 Clawson (R)(7) 344 8 Zion (R)(4) 15,099 Huber (D) 21,238 24 Roaselot (R)'(1/2) 256 Evers (0) 9 Hamilton (D)(8) 6,927 Wathen (R) 5,607 Kaplan (T) 10 Dennis (R)(2) 9,231 Sharp (D) 8.162 25 Wiggins (R)(4) NR C (D) 44 11 Jacobs (D)(6) 22,595 Burton (R) 30,489 26 Rees (D)(5) Friedman (R) 60 Iowa 27 Goldwater (R)(1) 1,991 Kimmel (D) 285 1 Schwengel (R)'(16) 16,253 Mezvinsky (D) 23,275 28 Bell (R)(10) McLaughlin (D) 339 Foster (T) 40 29 Danielson (D) 140 2 Culver (D)(6) 12,670 McMartin (R) 3,777 30 Roybal (D)(8) Camer (R) 60 3 Gross (R)(22) 6,164 Taylor (D) 5,815 Belousov (T) 4 Kyl (R)(3) 5,754 Blobaum (D) 7,723 31 Wilson (D)(8) Casmir (R) 444 5 Smith (0)(12) 3,907 Mahon (R) 861 33 Pettis (R)(4) 211 Wright (D) 770 Grant (T) 34 Hanna (D)(8) 1,708 Teague (R) 4,504 Berger (T) Rayburn (T) 6 Mayne (9)(4) 5,812 Moore (D) 6,031 35 Schmitz (R) Lenhardt (D) 7 Schad. (R)(4) 3,537 Galetich (D) 2,045 Halpern (T) 335 Campbell (T) 37 Van Dearlin (D)(7) Kuhn (R) 1,629 Kansas Brice (T) 70 1 Sebelius (R)(2) 10,335 Jellison (D) 5,653 Thygeson (T) Mize (R)(6) 9,031 38 Veysey (R) 3,414 Tunno (D) 4,294 2 Roy (D) 22,897 Kilian (T) 1,662 Colorado 3 Winn IR)(4) 17,382 Decoursey (D) 33,738 1 McKevitt (R) 14,941 Barnes (D) 25,848 4 Shrlver (R)(10) 8,741 Juhnke (D) 4,142 Miller (R) 232 Snell (T) 75 Carpio (T) 5 Skubitz (R)(8) 5,979 Saar (D) 156 2 Brofzman (R)(7) 13,799 Gebhardt (D) 9,722 Kentucky 3 Evans (0)96) 11,436 Mitchell (R) 532 1 Stubblefield Olshaw (T) 300 (0)(12) 74 Cranson (T) 40 3 Mezzoll (0) 17,893 Cowger (R)(4) 5,712 Serna (T) 6 Watson (T) 400 4 Aspinall (0)122) 6,134 Gossard (R) 3,607 4 Snyder (R)(4) 7,186 Webster (D) 949 5 Carter (R)(6) 2,395 Connecticut Willis (D) 25 6 Wefts (0)(19) 6,451 Carter (R) 2,395 1 Cotter (D) 6,149 Uccello (R) 9,140 7 Perkins (0)122) 404 Myers (R) 78 Coll (T) 4,007 Louisiana 2 Steele (R) 5,265 Pickett (D) 4,779 1 Hebert (0)(28) 224 3 Gieimo (0)112) 3,774 Dunn (R) 657 Fontana (7) 1,199 2 Boggs (0)124) 13,506 Lee (R) 3,613 Antonettl (T) 224 5 Passman (0)124) 60 Smith (T) 1,298 4 McKinney (R) 13,161 Daly (D) 14,918 Emard (T) 100 Maine 5 Monagan (0)112) 3,127 Patterson (R) 1,128 1 Kyros (0)(4) 12,074 Speers (R) 4,028 Avitabile (T) 129 2 Hathaway (D)(6) 3,973 Conners (R) 2,443 6 Grasso (D) 12,517 Kilbourn (R) 15,108 Maryland Delaware 1 Morton (R)(8) 8,239 Laque (T) At large DuPont (R) 18,497 Daniello (0) 4,745 2 Long (D)(8) 7,947 Pierpont (R) 5,133 Florida 4 Serbanes (D) 2,625 Fentress (R) 160 5 Hogan 1 Sikes (0)(30) 5,682 Shuemake (R) 1,015 (R)(2) 20,557 Hart (D) 12,227 4 Chappell (D)'(2) 5,321 Wood (R) 6,712 6 Byron (D) 1,772 Hughes (R) 3,485 5 Frey (R)(2) 7,258 Girod (D) 888 Carroll (T) 6 Gibbons (0)(8) 1,269 Carter (R) 462 7 Mitchell (D) 4,216 Parker (R) 7,258 7 Haley (0)(18) 3,753 Lovingood (R) 1,087 8 Gude (R)(4) 9,847 Boggs (D) 9,941 8 Young (R) 1,266 Bailey (0) Massachusetts 9 Rogers (D)(15) 9,158 Danclu (R) 797 3 Drinan (D) 16,604 McGlennon (R) 18,542 10 Burke (R)(4) 1,420 Ward (D) Philbin (T)(28) 2,742 12 Faecal) (D)(16) 7,784 Zinzell (R) 877 4 Donohue (0)924) 6,479 Miller (R) 1,849

36 BROADCAST ADVERTISING BROADCASTING, July 5, 1971 Total Total Total Total State Winner Expenditure Loser(s) Expenditure State Winner Expenditure Loser(s) Expenditure

5 Morse (R)(10) Williams (D) 1,013 5 Lent (R) 5,777 Lowenstein (D)(2) 7,674 6 Harrington (D)(1) 13 Phillips (R) 3,084 Andrews (0) 792 9 Hicks (D) 383 Curtis (R) 3,040 14 Rooney (D)(27) 1,515 Jacobs (R) 100 Houton (T) 786 Eikenberry (T) 10 Heckler (R)(4) 9,381 Yaffe (D) 13,349 15 Carey (D)(9) Spinner (R) 442 12 Keith (R)(11) 6,800 Studds (D) 11,204 Marion (C) Michigan 16 Murphy (D)(8) Smith (R) 100 2 Esch (R)(4) 1,273 Stillwagon (D) 385 McClain (T) 3 Brown (R)(4) 18,339 Enslen (D) 14,883 17 Koch (D)(2) 14,531 Sprague (R) 29,160 4 Hutchinson (R)(7) 2,515 McCormack (D) 2.267 Callahan (C) 5 Ford (R)(22) 8,819 McKee (D) 6,263 18 Rangel (D -R) Wasiutynski (C) Girard (T) Boutelle (T) Kos (T) Stevens (T) 817 6 Chamberlain (R)(14) 4,287 Cihon (D) 2,096 Stewart (T) 7 Riegle (R) *(4) 7,152 Ruhala (0) 3,442 Taylor (T) Mattison (T) 19 Abzug (D) 1,200 Farber (R) 3,886 8 Harvey (R)(10) 3,284 Davies (R) 445 Lodico (C) 9 Vander Jagt (R)(4) 3,0b5 Rogers (D) 9,097 Chertov (T) Dillinger (T) 25 Peyser (R) 3,254 Dretzin (D) 10,889 10 Cederberg (R)(17) 2,783 Parent (D) 19 Devito (C) 11 Ruppe (R)'(4) 10,050 Gran (D) 10,765 Greenawalt (T) 93 13 Diggs (0)(16) 110 26 Reid (RPM) 9,353 James (D) 170 14 Nedzi (D)(9) 205 Coffey (C) 170 16 Dingell (0)(15) 205 27 Dow (D)(6) 5,612 McKeneally (R) 1,648 17 Griffiths )D)'(16) 345 Klunzinger (R) 11,735 28 Fish (R)(2) 2,152 Greaney (D) 145 18 Broomfield (R)(14) 7,687 Scholle (D) 1,077 Hoffman (C) 245 19 McDonald (R)(4) 288 29 Stratton (D)(12) 9,565 Button (R) 20,271 Minnesota 30 King (R)(10) 8,040 Pattison (D) 15,316 1 Ouie (R)(12) 4,113 31 McEwen (R)(6) 6,740 Bornstein (D) 150 2 Nelsen (R)(12) 3,423 Adams (D) 864 32 Pirnie (R)(12) 3,566 Simmons (D) 2,362 3 Frenzel (R) 26,849 Rice (D) 3,708 33 Robison (R)(12) 4,971 Bernstein (D) 3,741 4 Korth (D)(12) 15,837 Loss (R) 34 Terry (R) 14,418 McGurn (D) 6,326 5 Fraser (D)(8) 2,442 Enroth (R) 5,833 35 Hanley (D)(6) 7,562 O'Connor (R) 21,178 6 Zwach (R)(4) 7,424 Montgomery (D) 10,886 Hughes (R) 608 Martin (T) 51 36 Horton (R)'(8) 6,967 Pappas (D) 10,073 7 Bergland (D) 23,624 Langen (R)(12) 21,665 Hampson (C) 8 Blatnik (D)(14) 3,952 Reed (R) 2.066 Schloss (T) Mississippi 37 Conable (R)(6) 6,725 Wallis (C) 2 Whitten (D)(29) 251 38 Hastings (R)(2) 732 Cretekos (D) 411 3 Griffin (D)(2) 12,421 Lee (R) 8,115 39 Kemp (R) 32,698 Flaherty (D) 35,732 5 Colmar (D)(34) 1,686 Creel (T) 161 McCarthy (C)(6) 2,033 Missouri 40 Smith (R)(6) 3,242 Cuddy (D) 1,619 2 Symington (0)'(2) 2,942 Hoffman (R) 7,952 41 Dulskl (0)(12) 227 Johns (R) 4 Randall (D)(11) 761 Olson (R) 109 5 Bolling (D)(22) 7,461 Vanet (R) 961 North Carolina Kernodle (T) 1 Jones (D)(4) 8,051 Everett (R) 11,906 6 Hull (D)(16) 8,649 Sprague (R) 782 Leggett (T) 100 7 Hall (R)(10) 559 3 Henderson (D)(10) 12,368 Howell (R) 11.774 8 'chord (D)(10) 58 Caskanett (R) 25 4 Galifianakis (D)(4) 17,339 Hawke (R) 12,261 Byford (T) 5 Mizell (R)(2) 12,026 White (D) 13,097 9 Hungate (D)(6) 6,296 Schroeder (R) 1,381 6 Prayer (R)(2) 6,380 Barham (R) Hale (T) Bullock (T) 1,674 10 Burlison (D)(2) 13,504 Rust (R) 8,570 7 Lennon (D)(13) Weber (R) 700 Montana 8 Ruth (R)(2) 3,097 Blue (D) 7,198 9 Jonas (R)(18) 4,960 Bahakel (D) 11,836 1 Shoup (R) 12,574 Olsen (0)(8) 20,595 2 Melcher (D)(1) 20,795 Rehberg (R) 16,080 10 Broyhill (R)(62) 22,954 Whitener (D) 9,251 Nebraska 11 Taylor (0)(10) 7,055 Atkinson (R) 5,653 1 Thone (R) 16,048 Burrows (D) 3,084 North Dakota Callan (T) 1,863 1 Andrews (R)(7) 9,515 Brooks (D) 2.446 2 McCollister (R) 16,380 Hlavacek (D) 7,661 2 Link (D) 10,146 McCamey (R) 10,238 3 Martin (R) 2,373 Searcy (D) 30 Nevada Ohio 19,830 (D) 2,294 At large Baring (D)(14) 740 Keating (R) Turner Hadley (R) 63 New Hampshire 2 Clancy )R)(10) 2,234 Springer (D) 5,783 1 1,139 (D) 1.052 Wyman (R)(4) Merrow 3 Whalen (R)(4) 5,136 Kerr (D) 2.237 2 Cleveland (R)(8) 2,548 Daniell (D) 2,016 Butcke (T) New Jersey Buchanan (T)

1 Hunt (R)(4) 2,313 Mansi (D) 4 McCulloch (R)(23) 225 Laws (D) 851 2 Sandman (R)(4) 1,334 Hughes (D) 1,477 5 Latta (R)(12) 1,071 3 Howard (D)(6) 2,794 Dowd (R) 2,487 6 Harsha (R)(10) 3,934 Stevens (D) 817 4 Thompson (0)(16) 5,114 Costigan (R) 3,073 7 Brown (R)(5) 1,087 Lewis (D) 676 5 Fretinghuysen Eisele (D) 25 9 Ashley (0)(16) 3,600 Shapiro (R) 9,623 (R)(18) 2,984 Wright (T) 10 Miller (R)(3) 2,328 Arnett (D) 368 6 Forsythe (R) 2,677 Yates (D) 13,113 11 Stanton (R)(6) 1,233 Rudd (D) 3,832 Mahalchik (T) 12 Devine (R)(12) 8,920 Goodrich (D) 22,811 8 Roe (D)(1) 1,970 Fontanella (R) 615 13 Mosher (R)(10) 945 Bartolomeo (D) 723 9 Helstoski (D)(6) 212 Hoebel (R) 1,202 14 Selberling (D) 5,044 Ayres (R)(20) 2.407 Cundan (T) 15 Wylie (R)(4) 8,295 McGee (D) 1,379 10 Rodino (D)(21) 998 16 Bow (R)(20) 6,121 Musser (D) 562 11 Minish (0)(8) 498 Shue (R) 5,540 17 Ashbrook (R)(10) 44 Hood (D) 21 12 Dwyer (R)5(14) 1,917 Lundy (D) Simpson (T) 429 13 Gallagher (D)'(12) Comesanas (R) 95 18 Hays (D)(22) 2,267 Stewart (R) 167 Miller 525 19 Carney (D) 8,288 Dennison (R) 17,318 15 Patten (D)(8) 810 Garibaldi (R) 2,130 21 Stokes (D)(2) 108 Mack (R) 848 New Mexico 22 Vanik (D)(16) Rink (R) 15,957 Stapleton (T) 1 Luyen (R) 6,018 Chavez (D) 3,192 McGovern (T) 23 Minahall(R)(16) 31,248 Motti (D) 2,293 Montano (T) Viers (T) 2 Runnels (0) 15,765 Foreman (R)'(2) 15,528 Wishmeyer (T) Roybai (T) 24 Powell (R) 6,811 Ruppert (D) 6,899 Payton (T) 75 New York Pike (D)(10) 6,382 Smith (R) 58,117 Oklahoma 2 Grover (R)(8) 347 Sherman (D) 425 1 Belcher (R)(20) 20,290 Jones (D) 20,884 3 Wolff (D)(6) 688 Rice (R) 25 2 Edmondson (D)(18) 3,925 Humphries (R) 7,952 Camardi (C) 4 Steed (0)(21) 22,228 Wilkinson (R) 32,997 4 Wydler (R)(8) 1,238 Burstein (D) 5,481 Kottka (T) 114 Derham (C) 5 Jarman (D)(19) Campbell (R) 1,668

BROADCASTING, July 5, 1971 37 Tolet Total Total Total State Winner Expenditure Loser(s) Expenditure State Winner Expenditure Loser(s) Expenditure

6 Camp (R)(2) 669 Cassity (R) 132 3 Hansen (0)(10) 1,042 McConkey (R) 647 Oregon 4 McCormack (D) 9,099 May (R)(12) 7,545 1 Wyatt (R)(6) 2,021 Cook (D) 24 5 Foley (D)(4) 10,179 Gamble (R) 3,143 2 Ullman (D)'(14) 6,795 Thoren (R) 10 6 Hicks (D)(6) 529 Jarstad (R) 100 3 Green (D)(18) 3,701 Dugdale (R) 2,142 Congress (T) Cain (T) 7 Adams (0)96) 15,189 Lewis (R) 1,008 4 Dellenback (R)(4) 5,682 Weaver (D) 434 Block (T) Pennsylvania West Virginia 5 Green (D)(6) 13 1 Moilohan (D)'(2) 1,065 Doll (R) 1,466 6 Yatron (3)(2) 4,064 Kitsock (R) 1,672 2 Staggers (D)(22) 2,967 Reddecliff (R) 1,428 Atkins (T) 3 Slack (0)(12) 5 Kinsolving (R) 77 8 Blister (R)(4) 1,055 4 Hechler (0)(12) 1,417 9 Ware (R) 630 Weidmann (D) 844 5 Kee (0)'(6) 783 McQuade (R) 2,416 Winkleman (T) 44 Wisconsin 10 McDade (R)(8) 8,433 Smith (D) 1,111 1 Aspin (D) 8,263 Schadeberg (R)(9) 3,416 Depue (T) 2 Kastenmaler Anderson (R) 5,233 11 Flood (D)(20) 774 Balschi (T) 7 (D)(12) 12,093 Krohn (T) 12 Whalley (R)(10) 925 Karycki (D) 917 3 Thomson (R)(10) 8,071 Short (D) 7,656 13 Coughlin (R)(2) 532 Romano (D) 6,143 5 Reuss (D)(16) 2,876 Davis (R) 597 14 Moorhead (D)'(12) 216 Brown (D) 216 Dwyer (R) 15 Rooney (D)(7) 200 Roberts (R) 107 Denny (T) Litz (T) 31 Boulton (T) 16 Eshleman (R)'(4) 258 Pflum (D) 813 6 Steiger (R)(3) 3,808 Utech (D) 550 17 Schneebali (R)(10) 5.722 Zurich (D) 13,550 Davidson (T) 247 18 Corbett (R)(26) 941 7 Obey (D)(1) 30,237 Letendr(R) 14,196 19 Goodling (11)(10) 2,792 Berger (D) 17,223 Wolfe (T) 34 Paul (T) 8 Byrnes (R)'(26) 4,617 Cornell (D) 5,724 20 Geydos (D)(2) 16 Staub (T) 9 Davis (R)(23) 5,171 Tabak (D) 3,075 21 Dent (0).02) 662 10 O'Konaki(R)(28) 8,676 Thoresen (D) 5,694 22 Saylor (R)'(21) 2,125 Ikicki (D) 4,074 Hable (T) 23 Johnson (R)(7) 4,124 Harrington (D) 4,376 Wyoming 24 Vigorito (D)(8) 6,433 Merrick (R) 4,854 At large Roncalio (D)(6) 7,201 Roberts (R) 13,069 Shilling (T) 25 Clark (D)(16) 2,199 Loth (R) 111 26 Morgan (D)'(26) 148 Copal!' (R) 182 Rhode Island 1 St. Germain Miska (R) (D)(10) 11,470 Murray (T) Gubernatorial elections 2 Tiernan (D)(3) 6,851 Dimitri (R) 4,966 O'Hara (T) South Carolina Alabama Wallace (D) s 41,210 Cashin (T) $ 25 1 Rivers (D) 148 Couch (T) 2 Spence (R) 15,345 McDonald (D) 10,335 Shelton (T) 273 Cole (T) 483 Walker (T) 25 3 Dorn (0)(21) 1,994 Ballard (R) 1,628 Watts (T) 2,791 5 Gettys (D)(6) 740 Phillips (R) 4,228 Alaska Egan (D) 33,798 Miller (R)(1) 25,806 Brown (T) 70 Anderson (T) 1,806 6 McMillan (D) 1,897 Baskin (R) 5,685 Arizona Williams (R)(8) 39,684 Castro (D) 25,235 South Dakota Arkansas Bumpers (D) 117,725 Rockefeller 1 Denholm (D) 13,502 Gunderson (R) 12,372 (R)(3) 308,360 2 Abourezk (D) 12,421 Brady (R) 17,437 Carruth (T) 12,226 Tennessee California Reagan (R)(4) 380,919 Unruh (D) 221,703 1 Quillen (R)(8) 337 Shin. (D) 4,354 Shearer (T) 1 2 Duncan (R)(6) 3,989 Cowan (D) 513 Fagg (T) 3 Baker (R) 13,233 Winningham (D) 4,361 Romo (T) 133 4 Evina (D)(24) 4,079 Scheer (T) 5 Fulton (D)(8) 5,046 Kelly (R) 6,172 Steiner (T) 133 6 Anderson (D)(6) 4,576 Davies (R) 1,944 Colorado Love (R)(8) 28,536 Hogan (D) 44,641 7 Blanton (D)'(4) 94 Doss (R) 334 Plankinton (T) 574 8 Jones (D)(1) 2 Curule (T) 6 9 Kuykendall (R)(4) 9,116 Osborn (D) 4,084 Lauderdale Texas Connecticut Meskill (R) 71,072 Daddario (D) 78,972 1 Palman (D)(42) 542 Hogan (R) 221 Florida Askew (D) 75,460 Kirk (R)'(3) 66,980 2 Dowdy (D)(18) Hoyt (T) 2,178 Beiler (T) Runnels (T) 544 Fair (T) 3 Collins (R)(2) 22,945 Mead (D) Georgia Carter (D) 102,280 Suit (R) 63.850 5 Cabal' (D)'(6) 997 Crowley (R) 6,357 Crowder (T) 7 Archer (R) 48,311 Greenwood (D) 15,383 Jenness (T) 9 Brooks (D)(17) 4,741 Pressler (R) 3,360 King (T) 13 Purcell (D)'(8) 1,962 Staley (R) 8.362 Krautter in 15 De La Garza (D)(6) 1,411 Martinez (R) 515 Roberts (T) 150 16 White (D)(6) 1,455 Provencio (R) 639 Stoner (T) 150 18 Pries (R)(4) 14 Hawaii Burns (D)(8) 19,582 King (R) 34,017 21 Fisher (D)(17) 12,681 Gill (R) 25,116 Idaho Andrus (D) 23,743 Samuelson (R)(3) 29,017 22 Casey (D)(12) 13,952 Busch (R) 37,607 Iowa Ray (R)(2) 53,673 Fulton (D) 32,904 Utah Dliley (T) 596 1 Mckay (D) 19,161 Richards (R) 13,492 Kansas Docking (D)(4) 101,762 Frizzell (R) 90,086 Melville (D) 15 Sperry (T) Worthington (T) Uncapher (T) 2 Lloyd (R)(4) 19,215 Nance (D) 9,538 Maine Curlls (D)(4) 34,163 Erwin (R) 32,300 Marsh (T) Maryland Mandel (D)(1) 108,813 Blair (R) 28,376 Vermont Merkel (T) At large Stafford (R)(10) 696 Oshea (D) Massachusetts Sargent (R)(1) 293,224 White (D) 196,133 Morrisseau (T) Blomen (T) Virginie Gordon (T) 2 Whllehural (R)(2) 11,587 Fitzpatrick (D) 3,182 Hedges (T) 225 3 Satterfield (D)'(6) 12,197 Wilkinson (R) 16,146 Kelly in Troubetskoy (T) Michigan Milliken (R)(1) 256,229 Levin (D) 189,323 4 Abbilt (D) 13,307 Helms (R) 3.054 McCormick in 28 Ragsdale (T) 454 Bouse (T) 5 Daniel (D)(2) 1,769 St. Clair (R) 194 Horvath (T) 6 Pot (R)(1ß) 1,491 White (D) 675 Minnesota Anderson (D) 158,797 Head (R) 176,379 7 Robinson (R) 9,211 Williams (D) 8,540 Heck (T) 8 Scott (R)(4) 3,872 Sterns (D) 1.041 Nebraska Exon (D) 13,406 Tlemann (R)(3) 18,433 9 Wampler (R)(1a) 10,983 Buchanan (D) 1,983 Walsh (T) 10 Broyhill (R)(18) 14,032 Miller (D) 13,883 Nevada O'Callaghan (D) 55,533 Fik. (R) 67,476 Washington Hansen (T) 309 2 Meads (D)(6) 1,267 McBride (R) Springer (T) 14,997

38 BROADCAST ADVERTISING BROADCASTING, July 5, 1971 Total Total Total Total State Winner Expenditure Loser(s) Expenditure Slate Winner Expenditure Loser(s) Expenditure

New Hampshire Peterson (R)(2) 7,851 Crowley (D) 8,274 Pennsylvania Shapp (D) 428,435 Broderick (R) 483,609 Thomson (T) 8,685 McGeever (T) 9 New Mexico King (D) 17,924 Domenic! (R) 38,545 Cain (T) Salazar (T) 1,336 Chertov (T) Sedillo (T) Stanton (T) New York Rockefeller Goldberg (D) 364,527 Taylor (T) 74 (R)(12) 1,182177 Adams (C) 7,494 Watson (T) 7,660 Bushong (T) Wilson (T) 7,734 Deberry (T) Rhode Island Licht (D)(2) 133,784 Desimone (R) 90.736 Emery (T) 476 Powers (T) Gilroy (T) South Carolina West (D) 106,180 Watson (R) 116,174 Storey (T) Bethea (T) 5,620 Ohio Gilligan(D) 507,389 Cloud (R) 197,202 Broadwater (T) 1,136 Lawton (T) 54 South Dakota Kneip (D) 20,880 Farrar (R)(1) 39,935 Crites (T) Tennessee Dunn (R) 197,106 Hooker (D) 130,071 Kirsch (T) Heinsohn (T) 4,213 Lesiak (T) Texas Smith (D)(2) 147,217 Eggers (R) 181,164 Pirincin (T) Vermont Davis (R)(2) 69,012 O'Brien (D) 26,793 Sweetenham (T) Wisconsin Lucey (D) 160,205 Olson (R) 161,238 Oklahoma Hall (D) 45263 Bartlett (R)(3) 82,288 McDonald (T) Little (T) 30,780 Cozzinl (T) Oregon McCall (R)(4) 81,782 Straub (D) 33.000 Hunt (T) Fink (T) Kastner (T) Yeager (T) Wyoming Hathaway (R)(4) 10,968 Rooney (D) 1,834

FTC on the march again

Seven different products and services face complaints charging false advertising

The Federal Trade Commission has of its next year's advertising for the make one more exciting, improve per- challenged American Home Products four products to disclosure that the sonality and marriage and sex life. Inc., New York, on the TV commer- commission has alleged the falsity of Named also in the prospective com- cials used to demonstrate four of the the prior demonstrations. plaint are Williams's advertising agen- company's products. Should the FTC prove its case, the cies: Parkson Advertising Agency Inc., At the same time, the FTC an- commission said, it might also, in lieu New York, and Della Femina, Travis - nounced its intention to issue complants of corrective advertising, require the ano & Partners Inc., New York. against J. B. Williams Co., New York, firm to run demonstrations showing the In its announcement of intent to file for it Vivarin TV and print advertising, true results of the tests under suspicion. against H &R Block Co., the FTC said and also against two income -tax pre- In the Easy -Off- window cleaner that the firm's claims regarding its tax paration services, H &R Block Inc., demonstration, the FTC alleges that had preparation service are false and that Kansas City, and Beneficial Corp., Wil- the window with the "leading brand" the company has used confidential in- mington, Del. All of the firms are heavy spray been wiped as directed, no spots formation from its clients for its own spenders in either network or spot radio or streaks would have formed; in the commercial purposes without the knowl- and television. Easy -On Speed Starch, and the shirts edge or approval of the customer. In the American Home Products an- been ironed in the normal and cus- Charged as false, the FTC said, are nouncement, the FTC said it was plan- tomary manner with an iron at normal Block TV and radio commercials and ning to issue complaints about that temperature, no scorching would have print advertisement that claim the firm firm's TV demonstrations for Easy -Off taken place. will reimburse a customer for all pay- window cleaner, Easy - On Speed In the case of Aerowax, the FTC ments he is required to make resulting Starch, Aerowax floor wax, Black Flag said that product is a polishing wax but from an error in preparing his tax re- ant and roach killer with "Baygon." was compared to a cleaning wax. And turns; and that the firm will supply The proposed complaint, which also in the Black Flag commercial, roaches competent, qualified and certified per- names American Home's advertising used to show the ineffectiveness of the sons to represent customers before the agency, Cunningham & Walsh, New other brand were of a strain known to Internal Revenue Service where the re- York, alleges that the demonstrations have developed resistance to the princi- turns are questioned. purporting to show the superiority of pal ingredient in the competing product. The FTC also charged that the Block three of American Home's products Two FTC commissioners dissented firm, through subsidiaries, used lists of over competing products are false be- from the proposal that American Home selected customers to try to sell life cause demonstrators do not follow be required to devote 25% of the next insurance and mutual funds. proper directions in the use of the other year's advertising for the four products In the other tax preparation case, the products. The fourth charges that the to a statement that the FTC had alleged FTC charged Beneficial Corp. with false roaches used to show the ineffectiveness the previous advertisements false. They TV and radio as well as print advertis- of the competing product were a species were Commissioners Everette Macin- ing with promises to supply "instant" immune to the principal ingredient of tyre and Paul Rand Dixon. refunds to customers whose returns the other product. Announcing the Williams charge, the showed that they were eligible for a As part of its relief in the American FTC said that Vivarin's principal in- refund from the Treasury. Other Home charges, the FTC said it not only gredient is caffeine and that a person charges are similar to those lodged would require the company to cease us- could get the same charge from drink- against the Block firm, including use of ing the purportedly deceptive demon- ing two cups of coffee. The proposed some customers' financial data to use strations, but that it might also require FTC complaint claims that Williams in attempting to persuade them to use American Home to devote at least 25% falsely advertised that the product will Beneficial consumer financing services.

BROADCASTING, July 5, 1971 39 point that the business was "grossly The dark side of blue Hawaii misunderstood," Mr. Bell suggested the formation of an Advertising Informa- In business sessions on Honolulu trip tion Office- perhaps under the wing of the AAF -whose function would not AAF decries consumerism, talks ecology be to propagandize but to "disseminate professional data" in answer to adver- An important segment of the American tous drop from a plus -50% level shown tising's critics. The alternative to mak- advertising industry betook itself to the by a similar study several years earlier. ing the industry better understood, he beach at Waikiki last week for a long Mr. Bell saw four ways out. The first said, was to face the possibility of its look back at its problems on the main- was that "We [in advertising] must as being "drastically altered" at the hands land. What was seen occasioned a num- individuals strengthen our mandate to of others. ber of cries of alarm. responsibility in advertising. The giant Earlier speakers during the five -day Howard Bell, president of the Ameri- leap of communications has brought convention voiced similar alarm over can Advertising Federation, whose con- us all so close that shoddy practices the mounting criticism against the ad- vention it was that took planeloads of in one area of the country affect us vertising craft. Thomas R. Shepard executives and their wives so far from all." The second was establishment of Jr., publisher of Look magazine, said home, summed up their collective mood the new National Advertising Review things had gotten so bad that Lincoln's in addressing the closing luncheon last Board mechanism that has been set up Gettysburg Address would not pass Wednesday (June 30). It was his pur- by AAF and the National Council of FTC muster today. "The American pose, he said, "to alert you to the haz- Better Business Bureaus (BROADCAST - consumer," said Mr. Shepard, "knows ardous environment in which we lead ING, May 24). Once this self- regula- perfectly well what Abraham Lincoln our professional lives" (waves breaking tory step is in operation, Mr. Bell said, meant when he said 'our father brought on Diamondhead in the background). it can recommend guidelines for other forth on this continent a new nation.'" "Our industry is grossly misunder- "little NARB's" across the country to He also knows, said Mr. Shepard, stood." Not only in the halls of govern- watchdog local advertising. "what the Continental Baking Co. ment, and especially those of the Fed- "Our energies," Mr. Bell said of step means when it says 'Wonder Bread eral Trade Commission, and not only three, "must be directed to understand- helps build strong bodies 12 ways.' '" by such consumer advocates and activ- ing the issues, to accepting change that Mr. Shepard laid the blame for the ists as Ralph Nader and Robert Choate, appears constructive, but to resist or current wave of antiadvertising feeling but also, increasingly, by businessmen limit unreasonable and unwarranted on what he called "the Disaster Lobby" themselves: Mr. Bell cited a recent efforts aimed at decimating the pur- of "self- anointed consumerists and study in the Harvard Business Review poses for which advertising exists - overnight ecologists and student revo- showing that less than one -third of busi- efforts that may be politically popular lutionaries and women's lib advocates nessmen surveyed had confidence that and appealing to our critics but de- and black militants and hard -core advertising presented a true picture of structive to our freedoms." anarchists and weekend socialists and the product. The result was a precipi- In step four, an elaboration of his anti -tobacco fanatics and assorted other activists." that virtually all of the decline repre- Advertising Council Chairman Thomas B. vice The ashes remain sented the loss of cigarette advertising. McCabe Jr., president and group executive of Scott Paper Co., TVB pointed out that the over -all loss over network buys also amounted to $10,624,400 while the took heed of attacks on advertising, found is validity cigarette decline was $10,579,400. but that "there May TVB comparisons show in many of the claims made by these Nighttime television showed the special pleaders." He put his hopes for advertiser- spending drop, million sharpest dip, dropping to $83.2 a way out of the dilemma in "a lower- due largely to cigarettes from $92.4 million in May 1970. re- ing of voices," so that "we could step flecting mainly the loss of cigarette ad- away from our respective roles as advo- Advertiser spending in network tele- vertising, according to TVB. The week- cates and antagonists [and] find much vision during May amounted to $124.5 end daytime sports program period more fundamental things upon which million, a decrease of 7.9% from the registered the largest gain, a 1.6% in- to agree." May 1970 figure, it was reported last crease over May 1970. Much on the minds of AAF's speak- week by the Television Bureau of Ad- Network TV investments for the five - ers was that part of advertising criti- vertising. month period, January to May, fell by cism which deals with alleged polluting Using figures compiled by Broadcast 9.6 %, falling from $743.4 million last of the environment. George Chaplin, Advertisers Reports (BAR), TVB noted year to $671.8 million. editor of the Honolulu Advertiser, spoke of "Advertising and the Ecologi- Network time program billing by day and by network (add 000) television and estimates parts cal Revolt." A. James McCollum, man- May January-May 1970 1971 % Chg. 1970 1971 % Chg. ager of advertising and publicity for Daytime $ 42,664.5 s 41,218.2 - 3.4 $229,268.4 $212,082.5 - 7.5 the Pacific Gas & Electric Co., San Mon. -Fri. 29,784.8 28,137.1 - 5.5 157,979.8 143,729.7 - 9.0 Francisco, spoke on "Energy and the Sat-Sun. 12,879.7 13,081.1 + 1.6 71,288.6 68,352.8 - 4.1 Nighttime 92,421.7 83,243.6 - 9.9 514.137.2 459,789.8 -10.6 Environment." Donald Bright Buckley, Total $135.086.2 $124,461.8 - 7.9 $743,405.6 $671,872.3 - 9.6 president of the Bucks' Foundation for the Survival of Man, had no title for ABC CBS NBC Total his remarks but dealt exclusively in January $ 36,905.5 $ 50,029.2 5 52,027.2 $136,961.9 February 38,478.7 48,852.4 45,322.3 132.653.4 that area. A former agency copywriter. March 39,946.5 54,338.1 48,506.9 142,791.5 he his in April 36,949.8 49.261.3 46,792.6 133,003.7 described position advocating May 33, 701.5 48,611.8 42,148.5 124,461.8 a positive approach to antipollution Year to date $185,982.0 $251,092.8 $234,797.5 $671,872.3 criticism as "quite like [that of] a re- Source: Broadcast Advertisers Reports (BAR), as released by Television Bureau of Advertising. formed whore. Twenty -five years in the advertising business, less than six months

40 BROADCAST ADVERTISING BROADCASTING, July 5, 1971 in the ecology business and lots of opin- ton is reported to have said he will de- ions to pass on to Fairness my peers." He extended cide whether to authorize the trans - offered the delegates a nine -point check Alaska pipeline by "about July 15." list to `message' spots to find their way out of today's NBC said it does not accept commer- dilemma, beginning with "stop being cials discussing controversial issues; the so damned defensive about being in the FCC applies doctrine Esso spots, it added, are "institutional advertising business" and ending with to Esso commercials advertising, seeking to create goodwill "it's got to start without a profit motive about Alaska pipeline for the corporation as a whole and the -if saving your own hide and the general conduct of its enterprise." It future of the world for ybur kids isn't said the messages did not argue the motive Broadcast commercials promoting prod- enough, then we've wasted our pros or cons of the pipeline issue. time here." ucts may not be subject to the fairness The commission, after reviewing the doctrine, but commercials that are AAF elected Frederick E. Baker, seen transcript of the advertisement, did not chairman as advocating one side a contro- of N. W. Ayer-F. E. Baker of agree. "We believe that these commer- Inc., Seattle, as its new chairman, suc- versial issue impose on the broadcast- cials . . . constitute the discussion of ers carrying them the obligation ceeding Victor Eking, vice president to pre- one side of a controversial issue of pub- sent a contrasting view. for advertising of Quaker Oats. Barton lic importance," it said. They raise The made A. Cummings, chairman of the execu- FCC that clear last week issues concerning the need for develop- in a benchmark tive committee of Compton Advertis- ruling in which it held ing Alaskan oil reserves at this time that three ing, New York, was named Eastern re- Standard Oil Co. of New and the ecological effects of Alaskan oil gion chairman; John McCarty, vice Jersey television announcements re- development and transportation. president for advertising for Frito -Lay, garding Esso's drilling operations in Dallas, continues as Central region Alaska had created fairness -doctrine chairman, and Don R. Cunningham, obligations for NBC, which carried Lennen & Newell puts on senior vice president for Foote, Cone them, on its owned stations and its net- new face in the West & Belding, Los Angeles, was named work. Western region chairman. The commission, in a unanimous de- Lennen & Newell's West Coast offices cision, said that NBC's determination were incorporated last Thursday (July 1) under the name of Lennen Business briefly: that the spots did not raise a fairness & Newell/ issue was unreasonable. The commis- Pacific Inc. Stock in the San Francisco - Woman's Day, a Fawcett publication, sion also said it could not find that the based firm with annual billings of $17 through Dancer -Fitzgerald -Sample, New network had afforded reasonable oppor- million will be offered key employes in York, has begun a 50 -week advertising tunity for the expression of contrasting the West. The firm also has offices in campaign on news broadcasts on three views, and asked NBC to submit within Seattle, Portland, Ore., Los Angeles, of the four ABC Radio network services. 10 days information on what additional Honolulu and Anchorage. Colgate Palmolive, New York, through material it had aired or intended to air George B. Richardson has been Ted Bates & Co., also New York, will to afford an opportunity for the expres- named president of the corporation. begin a one -month schedule for Fab sion of contrasting views. He had been division general manager. laundry detergent this month on the The commission, in a decision last Adolph Toigo, chairman and chief ex- American Information Radio network. year dealing with commercials for lead- ecutive of the parent firm in New York, also serves in that capacity for the new Master Lock ed gasoline and automobiles, and again Co., Milwaukee, through western corporation. Campbell -Mithun, Chicago, will adver- in May in a decision involving com- At the same time, Lennen & Newell/ tise its padlocks on NBC Radio's Moni- mercials for Chevron gasoline, had de- Pacific's public -relations division in San tor program. clined to extend the fairness doctrine to general product advertising making Francisco will become a separate cor- W. B. Reily & Co., New Orleans, claims about a product's efficacy or poration under the name of Lowry, through Edward H. Weiss and Co., social utility. In both cases, complain- Russon & Leeper. It will continue to Chicago, has begun a radio campaign ants had argued the commercials raised provide public- relations services to Len - for its Luzianne Instant Coffee on CBS the controversial issue of air pollution. nen & Newell /Pacific. Radio network. But the commission noted last week Agency appointments: American Honda Motor Co. through that in the Chevron decision it had said Chiat /Day, Los Angeles, will begin a that in certain circumstances a product Boyle Midway, an American Home $500,000, five -week campaign in 11 commercial can raise a controversial Products Corp. division, New York, has western states to introduce its new issue raising fairness responsibilities - named Young & Rubicam, also New Honda coupe in September. Bulk of ex- and the Standard Oil spot, it added, is York, to handle its Easy -On Speed penditure is in TV with approximately such a commercial. Starch and Easy -On Miracle Spray 50 stations in 19 markets airing up to Friends of the Earth, which had filed products. An agency spokesman said 18 spots per week per market. the complaint in last year's cases deal- the advertising campaign has not been Ralston Purina Corp., St. Louis, animal- ing with gasoline and automobile com- determined but that it would include feed and pet -food manufacturer, mercials, and the Wilderness Society television. through Wells, Rich, Greene, New said the Standard Oil commercials raise Lionel Playworld, a division of the York, has bought weekly sponsorships a controversial issue by discussing the Lionel Corp., toy manufacturer, Hill- on NBC -TV's entire daytime entertain- need to develop Alaskan oil reserves side, N.J., has appointed the Elkman ment schedule for one year starting quickly and the oil companies' capabili- Advertising Co., Bala Cynwyd, Pa., to Oct. 4. It signed for at least one minute ty of transporting the oil without envi- handle radio and television advertising weekly in Dinah's Place, Concentration, ronmental damage. They said the `con- for its four toy centers in Miami, West Sale of the Century, The Hollywood troversial questions related to construc- Palm Beach, Ft. Lauderdale and Jack- Squares, Jeopardy, The Who, What or tion of the pipeline and a road" are sonville, all Florida. Lionel plans two Where Game, Three on a Match, Days pending before the courts and the ex- additional stores, both to be handled of Our Lives, The Doctors, Another ecutive branch. They noted that Secre- by Elkman, one in greater Miami and World, Bright Promise and Somerset. tary of the Interior Rogers C. B. Mor- another in Atlanta.

BROADCASTING, July 5, 1971 41 of addressing the public, answering candidates in Hawaii spent a total of Heftel's solution: newsmen's questions or, if their oppo- some $100,000 on broadcasting - controlled free time nents agreed, to participate in debates. $37,463 by Senator Fong, $65,747 by Make spot announcements avail- Mr. Heftel [see page 35]). But Hawaii broadcaster wants able, free of charge, to the candidates or their representatives, but only for the to be sure his campaign plan purpose of speaking of the candidates On day it's unleased, complies with FCC's rules or on the issues in the campaign. FTC acts on cigarettes In all, the total amount of half hours that would be donated in both primary The Federal Trade Commission moved A broadcaster who has been through last week to force the inclusion of the has and general elections next year would political- campaign mill himself health warnings in cigarette advertising. devised a plan for giving state and local be 156; the number of spot announcements, 1,119. The total value of the Its action was in the form of pro- candidates a cost -free campaign so far posed complaints against the major ciga- as his two television stations in Hawaii time, according to Mr. Heftel: $134,633. rette companies: Brown & Williamson, are concerned. But before adopting it, Louisville, Ky.: R. J. Reynolds, Win- Mr. he wants to make sure it's legal. Heftel said that if the FCC does ston- Salem, N.C.; and Lorillard, Philip Cecil Heftel, president of Pacific not provide the requested ruling, he Morris, American Brands and Liggett KOMB -TV would seek legislation permitting sta- Broadcasting Co., licensee of & Myers, all New York. tions Honolulu and KPUA -Tv Hilo, outlined to give political time on their own The FTC wants all advertising to his plan last week in a pleading in terms. But in the meantime, he added, conspiculously display the same legend which he asked the FCC to rule that it Pacific would grant the free spot an- that the law requires on cigarette pack- is compatible with the equal- opportuni- nouncements "with no constraints." He ages: "Warning: The surgeon general ties section of the Communications Act. calculates the cost of the minutes at has determined that cigarette smoking He also asked the commission to con- about $75,000. is dangerous to your health." The ab- sider the plan as "an urgently needed Mr. Heftel acquired a candidate's -eye sence of that warning in auvertisements reform" that could strengthen democ- view of television during his unsuccess- was held to be "unfair and deceptive." racy and serve the public interest. ful bid last year to unseat Republican Under FTC procedures the com- Essentially, the plan would: Senator Hiram Fong. Mr. Heftel, a panies have six months to negotiate be- Deny candidates in some statewide, Democrat, lost by 7,800 votes out of fore the complaints become formal. Oahu -wide or U.S. House races paid 240,000 votes cast, in an election in The FTC had proposed the same sort time on the Pacific stations. which he says both candidates spent an of requirement in advertising before Make substantial amounts of time, estimated $400,000. (The commission, the Congress in 1969 adopted the act in half -hour segments, available to the in its report on political campaign outlawing cigarette advertising on radio candidates at no cost for the purpose spending, says the two major senatorial and television, effective last Jan. 2. In that act the FTC was restrained from imposing its rule for two years. The restraint ended last Thursday, July 1, the day the FTC issued its announcement.

Also in advertising: Make up your marketing mind Direc- tions for Decisions Inc., new firm offering complete marketing and research services, has been formed by Joseph Baldi and Linda Lurie, both formerly research group heads at Ogilvy & Mather, New York. New company is located at 501 Madison Avenue, New York. Out of this world Astral Sound Studios, New York, opened last week as a facility for radio and commercial program production and for other business uses Astral has three sound studios and several rehearsal halls. The company is black -owned and headed by I. M. Mathes Inc., New York, founded in 1933, will become Kracht, Ryder, Miss Bunny Jones, who said studios Minicus Inc., effective July 15, to reflect the names of the top executives now also will be used to train residents of running the advertising agency. the community in the engineering as- Alvin R. Kracht, president, who has been with the firm for 15 years, takes on pects of recording. Astral is located at the additional responsibility of chief executive officer. William T. Okie, who has 105 East 106th Street, New York. been chief executive officer, continues as board chairman. The agency bills an estimated $19 million, of which 25% is in broadcast. Jack of all trades Association Corp., William Ryder, with Mathes for 10 years, becomes vice chairman and general a Milwaukee -based holding company, manager and will continue to head the agency's Miami office. Robert G. Minicus, has formed a new subsidiary, Associa- who joined the firm in late 1970, as senior vice president, has been elected execu- tion Advertising Agency. Richard V. tive vice president and continues as creative director. Steffen is vice president and general From left to right in the picture: Messrs. Minicus, Ryder, Kracht and Okie. manager of the firm, which will offer clients a complete range of advertising,

42 BROADCAST ADVERTISING BROADCASTING, July 5, 1971 public relations and sales promotion services. Other officers of the new firm 1971 television- network sales as of May 30 *: are: W. Stanley Pearce, president of Association Corp., named president and CBS $249,509,100 (37 %); NBC $233,415,900 (35 %); ABC $184,901,200 treasurer of the subsidiary, and Joanne (28 %) Wendt, secretary. Firm's offices will be Total minutes Total dollars week ended week ended 1971 total 1971 total located at 739 North Second Street, Day parts May 30 May 30 minutes dollars Milwaukee. Monday- Friday Name change Barnes Champ Co., Sign -on -10 a.m. 74 $ 448,600 1,566 $ 9,106,400 San Diego, Calif. -based advertising Monday- Friday 10 a.m. -6 p.m. 1,007 6,286,200 18,680 133.317,500 agency has undergone a name change Saturday- Sunday to reflect its purchase last year. Len Sign -on -6 p.m. 251 1,940,100 6,067 68,352,800 Carey, president and new owner of the Monday- Saturday agency, has changed the name to 6 p.m. -7:30 p.m. 92 1,246,900 1,918 31,092,600 Barnes Carey. Sunday 6 p.m. -7:30 p.m. 12 237,700 372 11,086,800 Monday- Sunday Rep appointments: 7:30 p.m. -11 p.m. 452 16,362,600 9,317 388,138,300 WMcA(AM) New York: Petry Radio Monday- Sunday 11 p.m.- -off 133 Sales, New York, in all markets except Sign 1,141,100 2,599 26,731,800 New York. Total 2,021 $27,663,200 40,519 $667,826,200 Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. WBBH -TV Fort Myers, Fla.: Avery- Knodel Inc., New York. Kwwt, -TV Cedar Rapids-Waterloo, com Corp., to form an operating service An extra point for Grambling Iowa, and xAUS -TV Austin, Minn.: Blair company with both complete video -tape Television, New York. facilities and distribution capabilities. Budweiser beer and Budweiser malt WDRB -TV Louisville, Ky.: Adam Bob Fine, president of the Reeves liquor (Anheuser -Busch Inc.) will be Young Inc., New York. division, and Robert Winkler, president major participating sponsors in the tele- of Winkler -Lubow, said the merger is casts of Grambling College's 1971 foot- Service firms merge effective immediately, and that the con- ball season. The 13 -week series of one - Winkler -Lubow Associates Inc., New solidation gives the company an accel- hour broadcasts, presenting taped high- York, post-production service com- erated position for video -tape duplica- lights of the games, will be broadcast on pany, has merged with Reeves Produc- tion, syndication and post -production more than 50 stations around the coun- tion Services, a division of Reeves Tele- services. try (BROADCASTING, May 24).

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BROADCASTING, July 5, 1971 imeMedia

No more appeal on renewal policy

Fearing new round in court could make things worse, FCC may take steps on its own to restore balance

The FCC apparently intends to try to could lead to considerable instability in questions aimed at eliciting information "live with" the appeals -court decision broadcast ownership. However, they on what earns a renewal applicant a declaring illegal the commission's policy are also said to feel that the decision, "plus of major significance" and on how statement on comparative hearings in- as written, leaves the commission a other factors should be weighted, volving renewal applicants. reasonable amount of discretion. Ac- There reportedly was little or no dis- The commission, meeting last week, cordingly, they feel that a rehearing cussion by the commission about seek- decided against seeking a rehearing of by the court -assuming it would be ing legislation that would override the the case by the full nine -judge panel of granted -"might make things worse." court's decision. Senator John O. Pas- the U.S. Court of Appeals in Washing- The court conceivably could narrow tore (D- R.I.), chairman of the Senate ton. And indications were that it would that discretion. Communications Subcommittee, who not ask the Supreme Court to review And few if any commission attorneys took the lead in the last Congress in the case, although that option has not are sanguine about the commission's obtaining legislation that would protect been ruled out. chances of persuading the Supreme broadcasters at license renewal time has Instead, officials indicated there ap- Court to reverse the appeals court. In- made it clear he would leave the initia- peared to be sentiment at the commis- deed, there is considerable doubt that tive this time to the commission sion meeting for construing the decision the commission could prevail upon the (BROADCASTING, June 28). in a manner that would permit the solicitor general's office, which normally However, a Washington communi- agency to exercise discretion in re- represents government agencies before cations attorney has undertaken a one- newal- comparative proceedings and for the high court, to take the case. man crusade to rally broadcasters be- allowing policy to be established The commission is expected to con- hind legislation identical to the Pastore through the hearing process. sider broadening the pending notice of bill that was introduced by 12 House The first step in implementing that inquiry on substantial performance next members even before the appeals -court approach would be the broadening of week. The staff is said to be developing decision was handed down. The bills a pending notice of inquiry aimed at de- would prohibit the FCC from accepting fining "substantial service" to one that applications for an unoccupied channel would request guidance in defining until it found the incumbent unquali- "superior performance." fied for a renewal of license. The policy statement, which was The attorney, Vincent Pepper, in a aimed at affording broadcasters a meas- speech before the Idaho Broadcasters ure of protection at license -renewal Association last week, said enactment time, while retaining the "spur" of com- of the legislation is essential if broad- petition, held that once an incumbent casters are to survive license -renewal who was being challenged demonstrated challenges. The court's decision, he he had provided "substantial service," said, "is designed to restructure the the competing applications would be broadcasting industry in such a man- dismissed. The court held that this ner as to eliminate all absentee owner- illegally denied applicants their right to ship and all multiple ownership." a full hearing (BROADCASTING, June William B. Lodge of CBS-TV (c) is Mr. Pepper urged his listeners to call 14). It said the policy was "unreason- shown receiving a plaque from the Na- on their representatives in Congress to ably weighted in favor of the licensees." tional Association of Broadcasters for support the legislation. He plans to However, the court also said that having served longer than any other make the same appeal in speeches be- "superior performance should be a plus broadcaster on the association's board- fore the California and South Carolina of major significance in renewal pro- 14 successive years. Network board broadcasters associations in the next ceedings." members are named by their own firms, several weeks. The court went on to say that all and Mr. Lodge, CBS -TV vice president Both the Pastore bill -which was other factors normally considered in in charge of affiliate relations and net- patterned after a measure Mr. Pepper comparative proceedings should also be working, has served continuously on the had drafted -and the commission pol- considered, and it placed special empha- TV board since 1957. He retired from icy statement were designed to ease sis on the issue of diversification of the NAB board this year; Carl Ward, fears stimulated by the commission's ownership of media. Many communica- CBS -TV, succeeds him. Presenting Mr. decision in the WHDH case, in January tions lawyers saw this as placing license Lodge with the NAB plaque are Vincent 1969. The commission denied the renewal applications of multimedia T. Wasilewski (1), president of NAB, and license- renewal application of wtmH- owners in jeopardy. Willard E. Walbridge (r), Capital Tv Boston and granted the competing And commission officials make no Cities Broadcasting Corp., retiring NAB application of Boston Broadcasters Inc., secret of their feeling that the decision chairman. largely on the issue of diversification of

44 BROADCASTING, July 5, 1971 media ownership and integration of from complaints to a station, to a peti- management and ownership. tion to deny its license -renewal applica- Mr. Pepper noted that Judge George tion and court actions. E. MacKinnon, in concurring in the The booklet was written by Marsha opinion written outlawing the policy O'Bannon Prowitt, a former assistant statement, said that broadcasters could to FCC Commissioner Nicholas John- not get the kind of protection afforded son and now a communications con- by that policy statement without new sultant specializing in citizen -group ac- legislation. The bills introduced by the tivities in broadcasting under a grant 12 House members, Mr. Pepper said, from the John and Mary R. Markle would provide that protection. Foundation. It was published by the United Church of Christ, which will Blacks object distribute it free through various organizations active in aiding citizen groups to soul station in their dealings with local stations. The booklet stresses the citizen's "re- A coalition of black groups in Houston sponsibility" for making sure that has asked the FCC to deny the license - broadcasters do "their job well." "If renewal applications of Kcox(AM) and you take the time and trouble to inform KYOK(AM), both Houston and both yourself about your rights and the white -owned and black- oriented sta- power you have to enforce them," Mrs. tions. Prowitt writes, "you will be able to in- The stations have substantial black "A Guide to Citizen Action in Radio fluence the most powerful communica- audiences in Houston, but offer listeners and TV" is the latest addition to the tions medium the world has ever soul music, rip- and -read headlines from growing body of literature designed to known. If you don't, you'll deserve what the wire services, occasional public - educate members of the public on how you get." service announcements and "exploita- they can participate in the programing Mrs. Prowitt is now preparing a law- tive advertising," the Houston Broadcast and other policy determinations of yers' "source book" for attorneys who Coalition said in petitions filed last local stations. The 44 -page booklet in- work with citizen groups. It will include week. forms its readers on how they might a compilation of commission policy de- Blacks in Houston demand of the deal with such broadcaster "violations" cisions, imp_ ortant court decisions, ex- broadcast media in -depth news cover- as "extremist propaganda," "personal tracts from the commission rules and an age, analyses of social conditions, and attacks," "bias in news programing" and explanation of legal devices available to responsible measures to define and as- "discrimination in programing and em- groups in dealing with their local sta- certain the "infinite variety of tastes ployment"- through devices ranging tions. and needs of the black community," the coalition said. The stations' proposed programing pears to be nothing in the plan that the type of meeting suggested, provided for the upcoming license period, the "would tend to inhibit a meaningful additional methods of ascertaining com- coalition said, offers "no respite" from dialogue between the participants." munity needs are employed. the kind of service they have been Then, discussing the concept general- providing. ly, the commission said that the flow As cable expands, of information between the community All together for leaders and the broadcasters "could so will all TV -Block well be encouraged by various types of The growth of cable television will have meetings." However, it said each community needs joint a predominantly positive effect on over - community leader should be given an the -air television, according to a man FCC OK's joint sessions opportunity to present freely his opin- heavily committed to UHF broadcast- ions, each broadcaster an opportunity by broadcasters ing. to question each leader. Richard C. Block, vice president and with local leaders The first broadcaster to propose joint general manager of Kaiser Broadcast- meetings was Ves Box, of KDFW -TV ing Corp., said last week that broad- Broadcasters who participate in joint Dallas. The commission on March 1 casters should expect "a bright -but interviews of community leaders may endorsed his idea for joint consultations different-future, with over -the -air tele- be making "a valuable contribution" to between each community leader and as vision triving as never before. The Cas- their ascertainment of community prob- many station representatives as cared sandras who predicted the demise of lems. to attend. radio will be just as wide of the mark The FCC gave the growing move- Robert M. Light, president of SCBA, with their dire forebodings about the ment of joint interviews that boost last had written the commission for clarifi- impact of cable on broadcasting." week in a letter in which it said that a cation of its letter to a group of Port- Speaking to a financial seminar spon- format suggested by the Southern Cali- land, Ore., broadcasters, who had pro- sored by the National Cable Television fornia Broadcasters Association would posed meetings in which groups of 25 Association in Washington, Mr. Block satisfy, in part, the broadcast partici- community leaders would speak to the predicted that cable would acquire a 20 pants' obligation to ascertain commu- broadcasters. to 30% share of audience by the 1980's, nity problems in filing for renewal. The commission had said the plan and more in the case of special broad- SCBA had asked about the adequacy might inhibit "the free flow of com- casts. But at the same time, he said, the of joint interviews by groups of broad- munications" between the community combination of cable's impact and other casters with community leaders on the leaders and the broadcasters. However, social and economic changes will lead same or equal plane of interest and it said last week that although it did to reduction in local TV staffs, a pro- responsibility -say, members of a city not have a clear idea of the format to liferation of stations on UHF, and a council. The commission said there ap- be used in Portland, it did not rule out "more local and "more 'live' and local"

BROADCASTING, July 5, 1971 45 emphasis at stations. By stimulating de- commercials is typified by the amount $1,500 per week, or 100% of the actual centralization, Mr. Block concluded, of total earnings from that source. In minimum, whichever is greater, every cable will accelerate already changing 1970, SAG reports, members earned time a program is rerun on the network. institutions. an estimated $114,348,221. Of that, Residuals are currently paid at the rate nearly 54 %, or $61,457,826, was of 50% of the scale for the first rerun, earned doing commercials. By compari- 40% for the second, and so on down Actors threaten son, a total of $52,297,483 was re- to a minimum of 15% for the 10th run. corded from motion pictures and filmed The guild has also proposed, and to strike films television programs combined ($17,- the spokesman indicated the producers 853,147 and $34,444,336 respectively). have agreed to, a 15% increase in mini- But they'll keep working The balance of $592,912 came from mums and parallel increases in contri- educational and industrial films, also ex- in TV commercials butions to the SAG pension and welfare - cluded from the proposed strike action. fund. their biggest source The biggest stumbling block in the The final area of disagreement be- negotiations, according to a SAG tween the guild and the producers is Members of the Screen Actors Guild spokesman, is a producer -proposed roll- over cassettes. SAG is demanding "ade- have voted to strike July 14, two weeks back in residual payments. The pro- quate" payments both for programs beyond the expiration date of their con- ducers, the guild claims, are seeking a made for cassettes as well as for the use tract with the Association of Motion suspension of residual payments on of existing TV programs and features Picture and Television Producers, but films until the production recoups two that are released in cassette form. Cou- have excluded the lucrative area of and a half times its cost. The guild pled with this is the use of product on television -commercial production. No charges this would mean a complete cable television and pay TV. The guild settlement had been reached by mid- halt to those payments. They contend wants original programs for CATV to night Wednesday (June 30), the date that the producers' association has ad- be treated under the provisions for free the present contract covering some mitted that nine out of 10 films lose TV. If CATV charges an additional fee 23,000 SAG members expired. money. for certain programs, SAG wants pay- Negotiations were continuing day to In a counteroffer, SAG is asking for ments to be made for a theatrical re- day. what it calls a modest increase in re- lease. In a letter to members, John L. Dales, sidual payments and a new formula to As in all previous contractual dis- national executive secretary of SAG, replace the scale of decreasing percent- putes, the producers have declined noted that any strike would specifically ages currently used. SAG is seeking a comment. exclude television commercials. The in- flat residual payment of 50% of the creasing number of guild stars doing actual weekly salary paid, not to exceed

ChangingNands

Announced: AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK The following sales of broadcast stations were reported last week, subject to Attention Cable System Owners: FCC approval: KYET(AM) Payette, Idaho: Sold by See us at the Payette Radio Inc. to Ted Davidson and Donald Hopson for $110,000. Mr. Davidson is a licensed radio engineer Washington NCTA from Lubbock, Tex. Mr. Hopson is a history teacher at Texas Technical Col- Convention lege, Lubbock. KYET is on 1450 khz The men from Blackburn will be at The Sheraton Park Hotel, with 250 w full time. Broker: Black- July 6 -9. We hope you'll stop by to chat, ask questions, learn more burn & Co. about us. It could prove very profitable. WCSM -AM -FM Celina, Ohio: Sold by Central Broadcasting Corp. to Hugh E. Johnston for $175,000. Mr. Johnston is vice president, general manager and program director of wnuz(AM) Green Bay, Wis. WcsM(AM) is on 1350 khz with 500 w day. WCSM -FM is on 96.7 mhz with 3 kw. Broker: Chapman Associates.

James Blackburn Joseph Sitrick Frank Nowaczek Approved: The following transfer of station own- &COMPANY,INC. ership was approved by the FCC last BLACKBURN week (for other FCC activities see "For RADIO N CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS the Record," page 64). WcTw -AM -FM New Castle, Ind.: Sold WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. by Scott B. Chambers and Walter Cham- 1725 K N.W. (3121 346 -6460 Road, N.E. (213) 274 -8151 Street, 71 -27 bers Jr. to Donald G. Jones and others (202) 333 -9270 (404) 873 -5626 for $225,000. Sellers own New Castle

46 THE MEDIA BROADCASTING, July 5, 1971 (Ind.) Courier- Times. Mr. Jones owns WTIM -AM -FM Taylorville and wzoe- At FCC: more aid to challengers? (AM) Princeton, both Illinois. Wcrw- (AM) is full time on 1550 khz with 250 Special staff may be established W. WCTW-FM is on 102.5 mhz with to comfort and counsel complainers 4.5 kw. It's still vague and tentative, but the have to be a focal point of revolution." Final agreement on FCC last week began moving toward the The proposal, now being reduced to WOOD -AM -FM sale creation of an office to counsel members writing for submission to the commis- of the public on any matters over which sion in the next few weeks, is a modifi- The agreement in principle anticipating the commission has jurisdiction, from cation, and watered -down version of Time Inc.'s sale of WOOD -AM -FM Grand broadcasting to land- mobile radio. suggestions advanced last week by the Rapids, Mich., to WooD Broadcasting As described by commission sources, commission's procedure- review commit- for $2.1- million cash (BROADCASTING, the office would serve individuals who tee. The committee, composed of six May 3) has been made final, subject had complaints, say, about television or staff members, was established by the to FCC approval, Time officials said last telephone services by informing them of commission in January 1970, at Chair- week. their rights and advising them on how man Dean Burch's urging, to suggest WooD Broadcasting, a new company, to seek redress. It might, in broadcast means for streamlining commission pro- is owned by a group of Grand Rapids cases, advise complainants on the procedures. residents including Willard Schroeder, cedures to follow in filing petitions to The most dramatic of the committee's general manager of WOOD- AM- FM -TV; deny license renewals. proposals called for the establishment Michael Lareau, manager wooD- O. of But it would not serve as a separate of an office of public counsel, of AM-FM; C. attor- Clifford Christenson, advocate, representing the members of perhaps five lawyers, that would serve ney, and Edsko Hekman and Jay Van- the public in proceedings before the as a kind of in -house public- interest law denberg, businessmen. Mr. Hekman is commission. firm that would represent members of president of the new company and Mr. a place where the public in any manner of proceeding is vice "It would be people Lareau executive president and before the commission. The committee general manager. who have no idea of commission proce- offi- is said to have expressed the view that WOOD -Tv dures could get good advice," one Time is selling and its four outside public- interest law firms do not other TV stations to McGraw -Hill cial said. Then, anticipating the reaction of some broadcasters who are already have the resources to meet the needs of (BROADCASTING, March 15), also sub- members of the public needing repre- ject to FCC approval, and has reached disturbed by the growing militancy of in sentation before the commission. agreements in principle looking to the the public bringing pressure to bear the idea sale of its four AM and four FM sta- on stations, he commented: "It wouldn't The committee first broached tions to individual buyers.

Bringing the mountain to OU Ohio University's school of radio -tele- YEARS vision believes in personally showcasing its graduates to prospective employers AMERICA'S MOST in broadcasting. When the Ohio Asso- EXPERIENCED MEDIA ciation of Broadcasters convened in Cincinnati for a spring meeting, Dave BROKERS Gierhart, the school's assistant director 25 for business and communications, set up a hospitality suite. Mr. Gierhart and EXCLUSIVE BROADCAST PROPERTIES! Robert Coe, the school's interim execu- CALIFORNIA: -Strong full -timer and Class B FM in medium sized tive and a former network executive, multi- station market. AM and FM studios com- arranged for the professionals to meet bined. Extremely well equipped and very attrac- the graduating students, hear audition tive. Both signals have wide coverage. Market tapes and view a slide presentation on and station have great potential. Priced $800,000 OU's methods. As a result, eight of the -29% down, terms negotiable. 10 seniors attending the meeting re- Contact Don C. Reeves in our San Francisco office. ported job offers and the school's placement office was contacted about other CALIFORNIA: -One KW daytimer with only FM in growing job openings. coastal area. Excellent for owner- operator. Price $147,000 - 29% down and good long term Bigger and better in Boise payout. KTVB(TV) Boise, Idaho, has completed Contact William A. Exline in our San Francisco office. a month -long grand opening and open house for its new broadcast facilities. The building, yielding more than 20,000 square feet of usable space, had a price & ASSOCIATES, INC. tag of $487,500. WASHINGTON, D.C. 1100 Connecticut Ave., N.W. 20036 202/393 -3456 a 70 feet long and It includes studio CHICAGO 1507 Tribune Tower 60611 312/337 -2754 55 feet wide. Location of the new KTVB DALLAS 1234 Fidelity Union Life Building 75201 214/748 -0345 facilities is at 5407 Fairview, Boise, SAN FRANCISCO 111 Sutter Street 94104 415/392 -5671 Idaho 83701. Plans are now being & NEWSPAPER PROPERTIES / APPRAISALS / FINANCING readied by KTVB Inc., station's licensee, BROKERS OF RADIO, TV, CAN to further expand its facilities.

BROADCASTING, July 5, 1971 47 in May 1970, when it asked for com- portedly was "for" the counseling office. BLAIR TELEVISION : ment on it and several other proposals Besides Messrs. Paglin and Fitzpat- The (BROADCASTING, May 11, 1970). One rick, the member of the committee are looked to the publication of a booklet James Juntilla, of the Common Carrier explaining how members of the public Bureau; Donald Berkemeyer, chairman may exercise their rights before the of the review board; Upton Guthrie, of Land of commission. Work on the booklet is the general counsel's office, and Arthur close to completion. Gladstone, chief hearing examiner. A committee of the Federal Commu- At least two members of the commis- Milk & nications Bar Association, created to sion, Robert T. Bartley and Robert work with the commission's panel, was Wells, reportedly were cool even to the asked to comment on the proposals. It idea of a counseling office. Commis- replied that the creation of an office of sioner Bartley contended that everyone Money public counsel was an internal matter employed by the commission works for for the commission alone to consider. the public, that a separate office to serve Another of the procedure- review that function is not needed. committee's ideas discussed last week Commission sources stressed that the Wisconsin's was that outside communications attor- commissioners did not commit them- neys be used to represent public- interest selves even to the establishment of a groups, with their expenses to be paid by counseling office. Chairman Burch, who the commission. The committee, after in the past has discussed privately the 2nd checking with attorneys in Washington, possibility of such an office, said he reported they felt such representation wanted to see a document that would would involve them in conflict-of- inter- describe in detail its functions and ADI est situations and subject them to criti- make -up, and estimate its cost. The cism from their paying clients. Some document is being prepared by the attorneys are known to have told the procedure- review committee and the committee that they simply would not executive director's office. represent groups challenging an indus- The office, if created, would begin try they had represented, in some cases, work on a modest scale. Officials were for many years. talking of a staff of two professionals, However, the idea was not entirely presumably attorneys, and one secretary. squelched. Officials said the commission felt that communications law firms with adequate resources, in terms of legal Loser in Dallas talent and money, should be encouraged to represent the public on a public - charges conspiracy interest basis. Commissioner Nicholas Johnson was Anti -UHF allegations said to be the only member of the commission who viewed with favor an of- fill denial petition Seven fice of public counsel that would serve against multimedia owners as advocate. Others reportedly felt it was premature, at best. The former owners of a now -dark UHF Markets They noted that legislation is pending in Dallas have petitioned the FCC to in Congress that would establish an deny license- renewal applications of agency to represent consumers before broadcast stations owned by three multi- all agencies of government and that the media owners in Dallas and Beaumont, in One! proposal is under consideration by the Tex. In a petition filed with the FCC in Administative Conference of the U.S. the name of Civic Telecasting Corp., Green Bay Menominee/Marinette In addition, President Nixon has en- they accused A. H. Belo Corp., the Appleton Neenah -Menasha dorsed the idea of a consumer advocate Times Herald Printing Co. and Carter but has not yet offered specific proposals Oshkosh Manitowoc -Two Rivers Publications Inc. of conspiracy to pro- on implementing it, other than to say tect the competitive position of their Sheboygan Fond du Lac the office should be placed within the respective broadcast -station and news- existing structure of government $1.4 BILLION SALES MARKET paper properties. (BROADCASTING, March 1). they to A $2 BILLION INCOME MARKET Civic said had sought prevent The procedure- review committee the entrance of CATV service into the Ranks as Wisconsin's 2nd ADI were Ranks 67th among all ADI's members themselves apparently market and to eliminate UHF stations. in TRS - $1,472,249,000 not unanimous in proposing an advo- In addition, it charged Belo and Times (SRDS ADI Rankings 2- 15 -71) cate's office. Thomas Fitzpatrick, chief Herald with conspiring to conceal of the Broadcast Bureau's hearing divi- information which, it said, Belo consid- sion, is said to have expressed the view ered significant in connection with its for commission -supplied acquisition KFDM -TV The Wonder Market that the need a then -proposed of advocate has not been demonstrated. Beaumont. The hearing division is charged with Civic is seeking denial of license re- WBAY representing the public interest in com- newal for that station as well as for mission proceedings. And Max Paglin, Belo's WFAA- AM-FM -TV, Times Herald's who as special assistant for administra- KDFW -TV and CarteI's WBAP- FM -TV, all Green Bay tion in chairman of the committee, re- Dallas. All of the television stations are

48 THE MEDIA BROADCASTING, July 5, 1971 VHF's and all are network affiliates. general manager of WFAA-TV, made to The newspaper interests involved are James M. Moroney Jr., executive vice Belo's Dallas Morning News, Times president of Belo, on the status of Hill - Herald's Dallas Times Herald, and Tower's CATV applications. new Carter's The Fort Worth Star Telegram. "Additionally, with the cooperation of In addition, Belo and Times Herald, KRLD [KDFW-TV'S former call letters], cinematic through subsidiaries, own a number of we remained very silent on the issue as suburban newspapers in the Dallas area. we certainly didn't want our interest in Times Herald last year was merged Dallas CATV to get to Washington techniques into the Times Mirror Co. while they were considering our Beau- Civic is owned by two brothers, James mont application," Mr. Shapiro was for TV T. Maxwell and Carroll Maxwell Jr., quoted as saying. who have filed suit against the Times The report was submitted in August Herald and Belo, alleging violations of 1969, three months after the commis- the Sherman Antitrust Act and seeking sion approved Belo's acquisition of the "in excess" of $3 million in damages. station from D. A. Cannan Sr. and The suit is pending in U.S. District family and C. B. Locke, among other Court in Dallas. principals. The application for transfer Civic alleged that the three VHF li- of control was filed on Jan. 27, 1969. censees sought to block CATV's entry Both Belo and Times Herald were into the market principally by applying "equally willing to conceal information for CATV franchises in surrounding from the commission," Civic said, add- ` \\ \ \ \\` communities themselves. It said that ing: "Even if the information which Hill -Tower Inc., which is 50% owned was concealed were of little significance, wipe by Belo and 50% by Times Herald and the fact remains that the highest officers Bursting circle which owns the tower from which the of Belo were helping to conceal infor- three VHF network affiliates broadcast, mation which they thought was im- filed franchise applications for 18 cities portant, and Times Herald was willing and Carter for 15, over a two -week to help them do so." period beginning Dec. 17, 1965. The two did not file applications for any of the same cities, a fact that Civic said Ethnic dispute reflected a desire to engage in a conspiracy to divide the market. in San Antonio "Among the major television markets," Civic said, "the Dallas -Fort Worth Mexican- Americans file market can claim two unique, if not de- against renewals Animated ladder wipe sirable, distinctions: It is the only such protests is V's, one AM market without CATV, and it the òf two uiüié r r _ .. only such market in which all com- u.. i mercial VHF stations are owned by The Bilingual Bicultural Coalition on oun"iiiii o II BEIM v ..uI major newspaper publishers." mass media, last week made its first Civic said the three multimedia own- San Antonio, Tex., on April 27 as a ....-, ..- Ì- 'OF ,u .. .' 1 G I '...u ers sought to eliminate UHF competi- mechanism through which Mexican .. I I ...... I I ...... 1. 1 .O I.. tion by excluding UHF listings from the Americas there could deal with the ...'. :.. e!!: ': .::m -... newspapers' television logs. Instead, it mass media, last week made its first .i i said, "the schedules of the UHF stations effort to draw blood. It filed petitions to IN. . ..i..ui were relegated to a very ineffective and deny the license-renewal applications of . i.... inferior format." In addition, Civic said, three stations, two of them VHF tele- Belo, which printed the Sunday listings vision outlets- KSAT -TV and WOAI -TV- for the Fort Worth paper and the Times and KITE(AM). Animated psychedelic wipe Herald, had an agreement with Times The petitions were filed as a climax Herald to exclude UHF listings from to several weeks of effort by coalition More than 50 sophisticated the Sunday logs of both papers. representatives to negotiate agreements electronic wipes and The Maxwells' KMEC -TV (ch. 33), covering programing, employment and transitions which is now owned by Evans Broad- other matters with every station in San casting Corp., went on the air on Antonio. Enjoy the competitive edge Oct. 1, 1967, a few weeks after the The third VHF station in the market, in your market with these appearance of KFWT -TV (ch. 21) Fort KENS -TV, was the first station to reach exclusive production Worth. KDTV(TV) (ch. 39) Dallas be- an agreement with the coalition. Like techniques. gan broadcasting early in 1968. But the agreements that followed, it repre- UHF stations were not given equal list- sents a melding of the views of both -7251. ings until 1969, by which time only one sides. Victor Soto, the local college stu- Write or call: 812/332 UHF station (tarry) was still operating, dent who serves as chairman of the Civic said. coalition, acknowledged that the group The charge that Belo and Times did not get everything it had sought. Herald conspired to keep from the com- Most of the stations, he said, "came SARKES TARZIAN, INC. mission information it might have across to some degree." Broadcast Equipment Division wished to consider in connection with The principal charges leveled against Bloomington, Indiana 47401 Belo's purchase of KFDM -TV grows out the three target stations by the coalition of a report Civic said Mike Shapiro, were the same -The Outlet Co.'s KSAT-

BROADCASTING, July 5, 1971 49 Tv, Avco's WOAI -TV and Doubleday cans that was "deceptive, biased and ing them -and had engaged in threats Broadcasting Co.'s KITE had failed to distorted." The news programs dealing and harassment in an effort to discour- ascertain community needs, particu- with Mexican -Americans, the coalition age the coalition members. larly those of Mexican Americans, who said, stress violence and crime. One charge leveled only against KITE constitute 48% of the city's population, KITE and WOAL -TV were also said to is that it violated the Communications and were guilty of discriminating in have violated commission rules and Act by broadcasting obscene, indecent employment and promotions on ground policy in refusing to make their logs or profane language -a reference to a of national origin. available for inspection by the public - word in Spanish used in a televised In addition, it said KSAT -TV has pre - at least until coalition representatives commercial for a local enterprise called ented news concerning Mexican-Ameri- had prevailed in their insistence on see- Taco Villa.

Programing

Stanton contempt now up to House

A determined Harley Staggers bulls resolution through two committee votes heavily on his side

Is the controversy over The Sel ling of and Washington Post had a right to April 12). The letter is subject to inter- the Pentagon a First Amendment issue publish classified documents on the pretation. It asked for modification of involving broadcasters' rights to the Vietnam war]. If broadcasters must sub- the subpoena "so that it calls for only same press freedoms accorded print mit to government surveillance of news such materials as were actually broad- journalism? Or, is it a matter over which judgments, broadcast journalism can cast and other information directly re- Congress has legitimate legislative juris- never perform the independent and lated thereto -which we do not object diction? robust role which the Constitution in- to furnishing and which we will fur- The House Commerce Committee tended for the American press in pre- nish ..." made its position clear last week, as it serving freedoms. I sincerely hope that CBS said last week, however, that voted by a substantial majority to the House of Representatives will not "at no time has CBS said it would fur- recommend that both CBS and its presi- confirm a citation of contempt which, nish the subpoenaed outtakes. At no dent, Dr. Frank Stanton, be cited for though directed at CBS, is in effect tak- time has CBS deviated from its original contempt of Congress for refusing to ing dead aim against the First Amend- statement." supply outtakes from the program. ment." Before the vote took place on the The decision to issue the citation is Representative Harley O. Staggers citation, Representative Lionel Van now up to the House. A committee (D -W. Va.), chairman of the commit- Deerlin (D- Calif.) introduced a resolu- source indicated last week that a vote tee and of the Investigations Subcom- tion that the Speaker of the House ap- could not come before next week be- mittee, has repeatedly insisted that the point an ad hoc committee that would cause comittee members have five days only issue at stake is the public's right study the constitutional and legal ques- to submit their individual views for to be protected against alleged decep- tions involved in the subpoena and re- the record. tions in the editing of Selling. These port back to the committee. A substi- If the House votes to issue the cita- points were brought out in the subcom- tute motion was offered by Representa- tion, the Justice Department would mittee's hearing on June 24, at which tive Fred B. Rooney (D -Pa.) that the prosecute the case in court. Contempt Dr. Stanton testified but refused to committee be given until July 8 to study of Congress is a misdemeanor that car- comply with the portion of the sub- the matter. Mr. Rooney's motion was ries a maximum penalty of a $1,000 committee's subpoena that called for the defeated 23- to -15; a voice vote defeated fine and one -year jail sentence. production of outtakes from Selling the Van Deerlin resolution. The committee's vote, taken in execu- (BROADCASTING, June 28). Mr. Van Deerlin described the com- tive session last Thursday (July 1), was Immediately after the Commerce mittee session as "very spirited" and 25 to 13. There were 14 Democrats Committee session last Thursday, Chair - expressed confidence that the court will and 11 Republicans in favor of the Staggers said he was "awfully sorry this side with CBS if the House does not. If recommendation: 10 Democrats and confrontation has taken place, but it the network and Dr. Stanton are not three Republicans voted against it. Five shows the American people that their "vindicated," he said, the CBS president of the 43 members were absent -Peter elected representatives are trying to get will become "a hero like Peter Zenger." N. Kyros (D -Me.) and Republicans the facts." The outtakes are needed, he Zenger, a New York publisher, was Hastings Keith (Mass.). Dan Kuvken- said, to enable the committee to deter- tried for seditious libel in 1734. Plead- dall (Tenn.). James M. Collins (Tex.) mine whether legislation is needed. He ing truth as a defense, he was acquitted and John Y. McCollister (Neb.). said Dr. Stanton had promised to de- in a landmark case. Commenting on the committee's vote, liver the outtakes if the subpoena were "If the First Amendment means any-

Dr. Stanton said last Thursday (July 1) : revised, and when it was revised CBS thing at all," Mr. Van Deerlin said, "it "This action is in disappointing con- did not submit the material. means the rieht to free inquiry must be trast to the Supreme Court's ringing re- That "promise" was contained in an preserved." He added that he did not affirmation yesterday of the function of April 8 letter from Dr. Stanton to like some things CBS had done on journalism in a free society. [The court Chairman Staggers, the day the original Selling, "but that's not for Congress or had ruled that the New York Times subpoena was issued (BROADCASTING, any level of government to decide."

50 BROADCASTING, July 5, 1971 Representative John E. Moss (D- the wisdom of the First Amendment Calif.) said he voted against the recom- that neither Congress nor the executive Cá,lólÿJv,.,-AM mendation because he felt the commit- branch shall decide for the press how 0 lila Ut:n 1LE tee already had enough evidence to the American people are to be informed llr RI ;rl La, FJFER / determine whether legislation is neces- of the workings of the defense establish- OF TIE Lao j11,, 1,n:44r10; 5Y5iV:, AG) 115 CO. IRLIA At.O:I, iA m'I41 sary. ment." RTNDA noted the FCC's find- OlIO Tir AGNL31 MEO III 26. I971. IS5rr l Cl la SPECIN. sue,:m TT7T au The five -member House Investiga- ing that CBS complied with the fairness I17YESTITLTI0:3, 1Y.ET E0 111111 ALL la :;CB Il: EWA:. tions Subcommittee had, on the pre- doctrine in Selling, and that there was no) TIE 'E:'liii. Ti ME IrVJSE C' REMESEHTl117E5 HMI

THE RECa"'F,T101 ceding Tuesday (June 29), voted no deliberate slanting or distortion in TIIUT TIET HE CITE FOR CO1TEC'T OF unanimously in favor of recommend- the program (BROADCASTING, June 28). THE IGUSE OF r. :FR55E:TATIYLS TO 7Y.E ES 11441 TISI Ii.I ing the citation to the full Commerce CBS News correspondent Walter bE FROCEELEU 010:1:51 II THE :r:. R I,:o torr,: PROVIDES Committee. Cronkite last week had some comments In LAS. This Dr. Stanton then said: "We regret that on those who have criticized Selling is a copy of the motion recom- mending the subcommittee has seen fit to take and other CBS documentaries. Speak- to the House that CBS Presi- this step. It seems particularly ironic ing last Tuesday (June 29) before the dent Frank Stanton and the network be cited in view of the fact that the subcom- House Republican Communications As- for contempt of Congress. The mittee for months has had access to sociation (a group of press secretaries Commerce Committee's vote last Thurs- the complete transcript, printed in the to GOP congressmen) in Washington, day (July 1) was 25- to -13, as shown in the Congressional Record, of the specific Mr. Cronkite noted that public officials tally below. interview which was the focus of most have been decrying alleged errors in of the critical comments. Thus, the fact or editing, but none of the criticism compulsory demand for the outtakes, has dealt with the points the documen- NINETY-SECOND CONGRESS which raises grave constitutional issues, taries were trying to make. He charged CongreiMi of the Mniteù Otateif was basically unnecessary. the critics with "trying to divert atten- jbouse of ittprdentalibtO "All this boils down to tion to the form and away COMMITTEE ON one central from the INrERSTATE ANO FOREIGN COMMERCE and vital question: Is this country going substance. Wouldn't it be better if they RHHn HO. RAM. [ 1011.110 NAVIINGTON. D.C. to continue to have a free press or is concentrated on attacking the problems indirect censorship to be imposed upon rather than attacking the press ?" And, ROLL CALL it? The issue is as simple as that -and he added: "Our making mistakes is in- Subject COTJ'TEM ?T C1T74T)o/L.) as crucial. excusable, but it is not as serious an Date JVJ LY I , 1971. "We will take every step necessary offense as that committed by those who and open to us to resist this unwar- would draw red herrings across the trail ranted action and to keep broadcast to hide from the American people the Mr.MACDONALD__ _ Mr. journalism free of government surveil- scent of the truth." JARMAN .__.. Minutes Mr. MOSS_ C lance. Too much is at stake for us to do before the subcommittee met _Y_. Mr. DINGET.T. less." to vote on the citation recommendation, _..//-7 Mr. ROGERS ABC News President Elmer Lower CBS submitted to the subcommittee a Mr. VAN DEERLIN___ said his organization "opposes the prin- policy statement on its standards and Mr. PICKLE- ciple of the Congress or any other leg- practices in the production of news and Mr. ROONEY islative body subpoenaing untelevised documentary programs. ___ Mr. MURPHY Mr. SATTERFIELD__._ ...._ material, The same would be true with The statement - "CBS Operating _ Mr. ADAMS..._ respect to Standards: News and Public Affairs" reporters' notes and sources - . Mr. BLANTON_._ of information. was issued to CBS officials and all news r To adopt any other Mr. STUCKEY ._... ------position would drastically handicap the personnel and covered eight subjects: Mr.KYROS_ __ effectiveness and integrity of any news filming a news event, interviews and Mr.ECKHARDT__ organization." discussions, editing, prerecording and Mr. TIERNAN Julian Goodman, president of NBC, sound effects, film not made in the Mr. PREYER I!' Mr PODELL_ described the subcommittee's action as presence of a CBS correspondent, cor- Mr. HELSTOSKI_____.. ... respondent's signoff, payments "a matter of grave concern to all who to inter- Mr SYMINGTON____ believe in a free press and a free society. viewees and investigative reporting. Mr. CARNEY We hope the other members of the Here are some of the basic points Mr. METCALFE____ House who will have an opportunity outlined in the policy statement: _ Mr. BYRON to vote on this critical issue, will, upon Filming a news event -News stag- careful consideration, recognize the ing is prohibited. "Specifically, nothing ___V Mr. SPRINGER _ principle involved- maintaining free- should be done that creates an erroneous Mr. DEVINE Mr. NELSEN_....__ - impression of time, dom of expression-and reject the sub place, event, person Mr. KEITH mittee recommendation. or fact." In certain circumstances, such Mr.BROY The Radio Television News Directors as coverage of a space flight, "simula- Mr. HARVEY Association also protested and urged tions and earlier rehearsals may be Mr. CARTER the Commerce Committee to vote broadcast if appropriate disclosure is Mr. BROWN ..Y against the citation. In a letter last made." Cameras should be capped or Mr.KUYKEND Wednesday (June 30) to the committee, removed if it becomes obvious that they Mr. SKUBITZ RTNDA repeated its position that the are influencing an event. Mr. THOMPSON Mr. HASTINGS___. .__ charges against Selling "do not justify Interviews and discussions -This Mr. SCHMITZ the use of compulsory process to further sector gives guidelines as to what con- Mr. COLLINS_ the subcommittee's inquiry, because stitutes a "spontaneous and unre- Mr. FREY such an hearsed" Mr. WARE.-- inquiry could serve no legisla- interview. Such interviews may - -V .. - -_ tive purpose. The controversial nature be identified on the air at open and close Mr. MCCOLLISTER of the program and of this investigation as "spontaneous and unrehearsed" and Mr. SHOUP.... -like the present dispute over the so- if on film or tape as "spontaneous, un- Mr. STAGGERS, called 'Pentagon Papers' -only confirms rehearsed and not edited." If an inter- ..,. V.v... r ...41100 3..514

BROADCASTING, July 5, 1971 51 view is not spontaneous and unre- crime endangers life or property. "CBS hearsed, that fact must be disclosed in personnel will not knowingly engage in Long ago the program. The president of CBS criminal activity in gathering and re- News or the general manager of the porting news, nor will they encourage and far away station involved must approve this type or induce any person to commit a Songwriters' old of interview. crime." suit Editing -"We must continue to be After the subcommittee voted, it is- charging BMI conspiracy meticulously careful, in all circum- sued a statement charging that the edit- is at last thrown out stances, that the editing results in a ing techniques used in the production of clear and succinct statement which re- Selling "constitute a deception on the The most ambitious lawsuit in the long flects, fairly, honestly, and without dis- American public far more serious than catalogue of attacks on Broadcast tortion, what was said." Also: "If the was the case in the infamous quiz -show Music Inc. and the broadcasting indus- answer to an interview question ... is scandals of 12 years ago, a deception try has been quietly but officially termi- derived, in part or in whole, from the all the more indefensible by virtue of nated after nearly 18 years on the answers to other questions, the broad- its employment in what purported to be books. cast will so indicate, either in lead -in a 'news documentary.' ' It is the so- called "Schwartz suit," narration, bridging narration lines dur- The subcommittee said it reviewed filed in 1953 by 33 songwriters seeking ing the interview, or appropriate audio the CBS guidelines and found them to have BMI divorced from its broad- lines." Excerpts from speeches or state- similar to rules issued by CBS after cast ownership, to have the National ments are to be presented in their the 1959 quiz show scandals. If these Association of Broadcasters dissolved proper order unless the broadcast indi- guides had been followed in the pro- and to collect $150- million damages in cates otherwise. duction of Selling, the subcommittee the bargain (BROADCASTING, Nov. 16, Prerecording and sound effects - noted, the inquiry would not have been 1953). Judge Sidney Sugarman of the Calls for disclosure when filmed or necessary. It concluded that, notwith- U.S. Southern District Court in New taped excerpt is inserted in live broad- standing the new CBS policy statement, York signed an order June 23 dismiss- cast when that fact is not readily ap- it has the "responsibility to ascertain the ing it with prejudice and without pay- parent. Filmed or taped sequences taken facts necessary to consider legislation in ment of costs by the defendants out of context are to be properly identi- the pubic interest." ( "Closed Circuit," June 28). fied. Sound should be natural and not The suit embodied the basic charges magnified or diminished from its actual that the American Society of Corn - level. Filmed or taped speeches specially Credibility committee posers, Authors and Publishers has delivered for broadcast should be identi- leveled over years at BMI and its broad- fied as such. to examine journalism cast ownership, although the suit was Film not made in the presence of The 20th Century Fund announced last not filed by ASCAP. a CBS Material from It was brought by Arthur Schwartz correspondent- week it has established an independent and 32 ASCAP members banded stringers and other nonstaff sources task force to examine the credibility of other may be used if producers and others the news media, including radio, tele- together as the Songwriters of America. it is what it They charged that the broadcasters con- are reasonably satisfied vision and newspapers. purports to be. Footage from other than spired to keep all but BMI music off the The 13 -man panel also will decide stringer sources should be identified on air, damaging them and other writers to whether a national council the air, along with circumstances worth regional or the extent of $50 million. They asked organized to set standards noting and any doubts about the film. should be for treble damages of $150 million media. "We must avoid giving the impression for the printed and electronic under the antitrust laws. Its report is expected early next year. that the report of a correspondent is In all, the suit named 43 defendants first -hand when it is not." Mrs. Lucy Wilson Bennett, president -16 companies and organizations in- Voters of the Correspondents' sign -off Taped of the League of Women cluding the networks, some station - and Judge of inserts of a correspondent's news re- U.S., C. Donald Peterson groups, BMI and NAB (then the Na- port should not give the impression he the Minnesota Supreme Court are tional Association of Radio and Tele- of the task force. is participating in the live broadcast. chairmen vision Broadcasters) plus 27 of their Payments to interviewees - This Other members are Barry Bingham, officers and directors. section prohibits payments for inter- Sr., board chairman Louisville, Ky. The broadcasters and BMI denied viewees in "hard news and hard news - Courier -Journal and Louisville Times the charges, as they have successfully oriented" broadcasts. Participants in (WHAS-AM- FM -Tv); Stimson Bullitt, denied them when made in other court other types of broadcasts may be paid president, King Broadcasting, Seattle; cases and other forums, from the FCC "nominal sums for releases ... to as- Hodding Carter III, editor, The Delta to Congress, since then. But the case, sure our rights to the use of their names Democratic Times (WDDT[AM]), Green- over the years, has taken a lot of time. and likenesses." ville, Miss.; Robert Chandler, editor - Thousands of pages of pretrial testi- Investigative reporting -The presi- publisher, Bend (Ore.) Bulletin; Ithiel mony reportedly were recorded. dent of CBS News and general mande sola Pool, professor of political sci- In recent years, however, reports of agers of CBS's owned stations "shall set ence, Massachusetts Institute of Tech- settlement efforts have been more fre- up procedures adequate to insure that nology; Hartford N. Gunn Jr., presi- quent than reports of more testimony - each investigation is conducted in a dent, Public Broadcasting Service; taking. manner consistent with CBS's standards Richard Harwood, assistant managing The best available reports last week of journalistic integrity, accuracy and editor, Washington Post (Post -News- indicated that the final impetus came fairness." The network's legal depart- week Stations); Louis Martin, editor, from Judge Sugarman, in whose court ment is to be consulted before such Chicago Defender; John B. Oakes, edi- the case was pending. He was said to projects are undertaken. Public dis- torial page editor, New York Times be retiring and eager to get the case closure of information about a potential (WQXR- AM -FM); Associate Justice Paul cleared up first. crime obtained in an investigation will Reardon of the Supreme Judicial Court, His order asserts that seven of the be decided on a case -by -case basis, but Boston, and Jesse M. Unruh, a Cali- original 33 plaintiffs have died and no will be disclosed immediately if the fornia Democratic leader, Los Angeles. substitute plaintiffs have been designated

52 PROGRAMING BROADCASTING, July 5, 1971 for them, and that of the 26 others, 23 -including Arthur Schwartz -had con- Are U.S. children sented in writing to dismissal. The remaining three -including Alan losing out on TV? Jay Lerner ( "My Fair Lady ") -had not consented to dismissal but had failed NCCB study claims that to prosecute the case since 1961 and, in international league, upon notice from the court, had failed to indicate any intention of prosecuting, U.S. is far behind the order reports. Accordingly Judge Sugarman ordered "that all defendants The National Citizens Committee for named in this action have judgment Broadcasting last week released the find- against all plaintiffs dismissing this ac- ings of a study contending that chil- tion, and the complaint therein, with dren's programs on U.S. television net- prejudice, and without costs." works suffer in comparison with those Similar but smaller suits initiated by telecast in Western Europe, Australia, songwriter Gloria Parker against vari- Canada and Japan in terms of quality, ous broadcasting and music interests number and appeal to specific age were dismissed some months ago for groups. Moreover, NCCB concluded want of prosecution. One other in this that children's programs in the U.S., group, a 1954 suit by songwriter Barney compared to those in 17 nations in- Young and associates in Life Music cluded in its survey, are marked by "a seeking $7.5 million and dissolution of high degree of overcommercialization." BMI, is still pending. There have been NCCB said that the three -month no indications of activity in it in recent study is the first undertaken to com- years. pare children's programs shown over U.S. TV networks with those telecast BMI disclaims agents Boy Scout Post 324 of South Bend, Ind., in other countries with similar network specializes in broadcasting and this year structures and highly developed broad- on cable agreements it provided radio and TV coverage of cast technologies. The countries ex- the National Explorer Post Presidents' amined were Austria, Australia, Canada, Broadcast Music Inc. notified the FCC Congress in Washington. Here adviser Denmark, Finland, France, Great Bri- last week that it has not authorized any Tom Cox of WSBT- AM -FM -TV South tain, Ireland, Italy, Japan, The Nether- other organization negotiate on its to Bend, which sponsors the scout broad- lands, Norway, Sweden, Switzerland, the behalf for license agreements with cable casting program, supervises taping by U.S. and West Germany. television systems. post member John Groves. During the David Fleiss, a political scientist and A letter from BMI President Edward four and one -half day meeting, seven formerly of the Senate Select M. Cramer to the FCC noted published Commit- post members and three WSBT advisers tee on Education, researched and wrote reports of an agreement between the sent audio -tape features to 147 radio the over-all conclusions as well as the National Cable Television Association stations, shot color newsfilm for two portions on the U.S., Canada and Japan. and the Committee of Copyright Own- TV stations and provided live phone - Lillian Ambrosino, a writer and founders concerning fees for the use of copy- patch feed to 11 radio stations. The ing member of Action for Children's righted material (BROADCASTING, June wsBT -Post 324 program has made Television, who has spent the last year 21). Mr. Cramer said he has never seen broadcast training available to over 150 in London, covered Europe and Austra- the "so- called agreement" and had not youths since 1959. Of those, more than lia for the study. been informed of any negotiations until 30 worked in broadcasting while in In the program he read about them. area of the study, it college and 11 have gone on to careers was He wrote that on March 27 he had claimed that the U.S. is one of the in radio -TV. only two countries of 16 with- submitted a statement giving the FCC surveyed out a weekday the views of BMI, which represents ap- network children's program (the is proximately 23,000 writers and 9,000 other Finland). U.S. children's programs were criticized for ap- U.S. publishers associated with BMI. Hobart College, Geneva, N.Y., on June pealing to the "I said in my statement that BMI 5, 1970. broad range of 2 -to -12 year -olds, while other nations present stands ready to negotiate a license In dismissing the motion, Justice Mar- programs for more agreement with the cable industry, and shall said the subpoena would violate a specific age groups. we are still ready to negotiate such state civil- rights law protecting newsmen The report states that if the an- agreement," Mr. Cramer stated. "How- from revealing sources. He also said nouncements made by U.S. networks about ever, it is important that the record re- the outtakes requested were not relevant next fall's programing for chil- flect that no one else has been autho- and material to the case. dren are accepted at face value, they rized to act on behalf of BMI and our The subpoena was sought by attor- will be providing informative program- writers and publishers." neys for six persons indicted on riot ing at "nearly the levels existing in charges by a special grand jury investi- foreign countries." But the study runs gating the disturbances at the campus. down the children's programing sched- CBS wins one The confrontation between students ules for next fall and concludes that the condition of children's "is once in a while and police at Hobart had been touched programing off by a drug raid on the campus. Some not improving very much," saying that New York State Supreme Court Justice students maintained that the person the additional informational programing Frederick M. Marshall quashed a mo- leading the raid was an undercover nar- amounts to a total of from one to two tion for a subpoena against CBS which cotics agent who posed as an organizer hours a week on each network. would have required the network to with Students for a Democratic Society, In a portion dealing with advertising, turn over all information it had ga- and taught them how to make fire the study claims that the U.S. carries thered during student disturbances at bombs. twice as much advertising on children's

BROADCASTING, July 5, 1971 53 programing as any other country sur- television presentation." national television exposure for the veyed. It reports that 16 minutes of ad- Mr. Eunson said: "We do not intend company's products. Solo Cups is buy- vertising are permitted on U.S. network to compete with the major networks ing full sponsorship of the program in children's television, while Canada is with their well- established news depart- the top -20 markets and bartering the second with eight minutes. The study ments. But with the access rule of the program in the remainder. Mr. Hamil- points up that the U.S. is one of five FCC, which returns 30 minutes nightly ton also said the new production com- nations out of the 16 examined that al- of prime time to local stations, we feel pany was considering other properties, low advertising on children's programs. there is a challenge to all organizations including a possible series, but that no The others are Canada, Britain, Japan devoted to news to contribute their ideas firm commitments had yet been made. and Australia. and experience toward broader ap- Thomas P. F. Hoving, chairman of proaches in TV news reporting." NCCB, said it is "a sad commentary on Tomorrow Entertainment the United States . that it has allowed both the quality and quantity of UA sets up new unit picks up some culture children's television programs to lag so with Weis as president Tomorrow Entertainment Inc., New pitifully behind those of other ad- York, a subsidiary of the General Elec- vanced nations." He challenged the net- United Artists Corp. announced last tric Co., has agreed to acquire Hurok works to "quit playing the game of week it has formed a video -cassette di- Concerts Inc., New York. tokenism with American children" and vision and has named Pierre Weis, who A joint announcement last week said to make "the kind of radical changes has been president of United Artists the proposed arrangement "greatly en- necessary to lift children's television in Television, as its director. hances the opportunity to present cul- our country to a level of unparalleled David V. Picker, president of United tural entertainment world -wide, through excellence." Artists Corp., said the video cassette television, recording, and films, and NCCB also said that a petition, signed field "offers one of the most promising through the enormous resources of the by individuals and organizations repre- opportunities in the mass entertainment closed -circuit TV network which GE senting more than 32- million people, is market for the decade of the seventies and Tomorrow Entertainment have been being presented to the FCC as part of and beyond." He pointed out that UA developing." on the commission's NCCB's comments has a library of more than 2,000 feature The list of artists and attractions rep- rule - notice of inquiry and proposed films available for use in the cassette resented by Hurok Concerts includes pro- making on children's television market. Artur Rubinstein, Van Cliburn, An- Deadline graming. (see "At "). Mr. Weis has been an executive in dres Segovia, Isaac Stern, the Ballet the filmed -TV field for more than 20 Russe de Monte Carlo, the Royal Ballet years, beginning with Ziv Television AP, Mizlou to offer with Margot Fonteyn and Rudolf and later with United Artists Television. Nureyev and the Bolshoi Ballet. documentaries to TV A successor to Mr. Weis at UA -TV Tomorrow Entertainment's agree- has not been named. is with Transcontinental Investing AP is entering the field of news -document mentary production for television and Corp., which acquired Hurok Concerts a half years ago. Terms of the for the educational and video -cassette Gold Key, Vidtronics merge two and transaction were not disclosed. markets. Robert Eunson, assistant gen- Gold Key Entertainment Inc., Beverly eral manager in charge of the AP's Hills, Calif., a motion -picture distribu- broadcast division last week made the tion company, has merged with Techni- The Garden grows announcement and said AP's initial color Inc.'s wholly owned subsidiary, project will be the production of six Vidtronics Inc. Terms of the agreement, with CATV one -hour TV documentaries in associa- jointly announced in Hollywood on tion with Mizlou Productions, New June 28, call for an exchange of the Madison Square Garden has signed five- York. The documentaries will he pro- privately held Gold Key stock for shares year contracts with Columbia Cable duced by the AP's broadcast depart- of Vidtronics. The Technicolor sud- Systems Inc., Westport, Conn., and Suf- ment and Mizlou in collaboration with sidiary functions as a production and folk Cablevision, Central Islip, N.Y., the AP's Newsfeature department. Miz- post -production specialist with a large granting them rights to carry 125 Gar- lou, which is headed by Vic Piano, will video -tape processing facility. Gold Key den events beginning this September. handle sales and station clearances, and distributes movies to TV, theaters and The agreement with Columbia gives will arrange a nationwide network of other outlets. the cable firm exclusive rights to dis- outlets, according to Mr. Eunson. tribute the programs to all cable sys- The first AP- Mizlou documentary tems in sections of northern New Jersey will be devoted to Communist China Solo flight into production and southwestern New York as well as and will be telecast in early September, The Solo Cup Co., Chicago, suppliers to its approximately 5,000 subscribers in on the eve of the United Nations Gen- of paper cups and plates and other prod- Connecticut. Last year the system car- eral Assembly debate on the issue of ucts has entered the television produc- ried the events to parts of northern admitting Red China to the UN. Other tion field with a one -hour musical New Jersey. Suffolk cablevision serves programs will cover women's lib, sports, special, Once Upon a Tour. Produced residents of Brookhaven, Smithtown international issues and human -interest by Norman Abbott under the aegis of and Islip, all on Long Island, N.Y. stories. Solo Cup Productions (formerly Pre- The package, produced by Madison Mr. Eunson noted that AP can use more Inc.), Los Angeles, the special Square Garden Productions, offers 125 such Pulitzer -prize winners as corre- has been placed on over 110 stations events including live home games of spondent Peter Arnett and photographer with the company anticipating more the New York Knickerbockers basket- Eddie Adams for selected work in docu- than 200 outlets by air time. The pro- ball and New York Rangers hockey mentaries and on the 11- member inves- gram is being broadcast during a two - teams (these are blacked -out broadcasts tigative team in Washington that "has week period beginning Aug. 7. Bud in the New York area), college basket- produced exclusive stories, many of Hamilton, vice president, productions, ball games and tournaments, champion- which could have lent themselves to said the special would also be the first ship track meets, the National Horse

54 PROGRAMING BROADCASTING, July 5, 1971 Show, the Westminister Dog Show, box- tablishing an advisory and technical ing and other events. Getting the public service to aid in developing and pro- Sterling Manhattan Cable and Tele- into the cable system ducing programing suitable for broad- prompter Corp., both New York, ex- casting. The center also will be made available to community groups for other clusive cable -TV franchise holders in Two New York CATV's Manhattan, will continue to carry the than public- access channels. events under multiyear contracts. turn over two channels each for citizen access Minority news is aim AP offers CATV Teleprompter Corp. and Sterling Man- of church -funded group high -speed news hattan Cable Television are making available two channels on each of their Third World Media News, New York, The completion of a new cross -country, New York City cable- television systems has been formed to provide news of high -speed circuit for instant display of for public- access programing, effective various minority groups -initially to both printed news and stock quotations last Thursday (July 1). The access radio stations only- beginning July 15. on cable -television systems was an- channels are in compliance with terms nounced last week by the Associated Charles Moore, executive director of of the companies' Manhattan franchises. Press. the service, said it will be staffed entirely Open Channel, a newly formed non- by blacks and other minority-group AP said the high -speed wire, called profit organization, will give aid to members and will conduct training pro- AP Newscable, has been piped to a groups and individuals who seek to use grams in electronic and print journalism number of subscribing CATV systems the public- access channels. Theodora for blacks, Puerto Ricans, Mexican - since May 23 on a test basis. Other Sklover, executive director of Open Americans, American Indians and may now elect to to the systems switch Channel, said the organization's initial others. new circuit at no additional cost. The programing would range from com- The United Presbyterian Church has AP has more than 200 CATV sub- munity information to experimental scribing systems. provided a "seed" grant of $30,000 to arts. "Public- access programing is the Third World Media News and plans to The new circuit, it was said, permits and first opportunity for communities make another $30,000 grant in 1972. the AP to deliver news to CATV sys- individuals to be able to participate in Meanwhile, a spokesman for Black tems at speeds of 100 words per minute the television process," she added. Audio Network said that it has filed or more, faster by more than 65% than Open Channel's initial operations complaints with the Federal Trade Com- to any other news transmissions CATV were funded by grants from the John with the Antitrust Division transmissions include cur- mission and systems. The and Mary Markle Foundation and the Department charging rent -market quotation from both of the Justice stock Stern Family Fund, through the Plan- Third World Media News with being the New York and American exchanges ning for the Arts. Corporation in restraint of trade inasmuch as the and world -news summaries. B. Kahn, of Tele- Irving chairman service, financed by a tax-free church the public- access The AP began delivery of automatic prompter, classified group, is competing unfairly with his 24 -hour displays on the news channels channels as an "electronic soapbox," organization. He said Black Audio Net- of CATV systems more than six years adding that they would be operated work provides audio news to black - from us and ago. with "minimal supervision oriented stations on a fee basis, while from the city." William J. Lamb, presi- Third World Media News plans to offer dent of Sterling Manhattan, said: "One its service free of charge. Environment is the topic of the great promises of cable television of Group W radio shows -that of providing a forum for a diversity of new voices and important Program notes: A 13 -week Westinghouse Broadcasting ideas -will be available to the public New from the old MGM Television Co. radio series of half -hour programs, and or our viewers." He also announced and David L. Wolper Productions have Can Man Survive ?, will be broadcast that Sterling Manhattan and the Ameri- entered into a joint production venture month. on its stations beginning this can Foundation on Automation and of a new television series using as Garry Moore, veteran radio and TV Employment Inc. have contracted for source material the MGM backlog of personality is narrator of the series, community use of Sterling's public motion pictures. The format and the which will explore environmental pollu- channels. According to the contract, length of the series have not been de- tion. the foundation will establish a com- termined, a spokesman said last week. The series will feature the expertise munity television center with studio and of anthropologist Dr. Margaret Mead; recording facilities in New York to be Welk on 198 stations Formal comple- Dr. Allen Gutmacher, president of connected by cable to Sterling's system. tion of the station signings for syndi- was an- Planned Parenthood /World Population; Theodore W. Kheel, president, said cated Lawrence Welk Show astronomer. Gerard Kuiper of the Na- the American Foundation also is es- nounced by Don Fedderson Produc- the show's pack- tional Aeronautics and Space Adminis- tions, Los Angeles, will carry tration; John Cogley, editor of Center ager. A total of 198 station week Sept. magazine, and Dr. Harry Shapiro, cura- the program beginning the of Ghosts from the fifties to the tor emeritus of physical anthropology, 10. The breakdown shows 135 Topper, TV series of ABC affiliates who cleared the program American Museum of Natural History, A remake of the production by the network, 27 NBC affiliates, who was also consultant for the pro- 1950's, is scheduled for from Productions in cooperation 26 CBS stations and eight independents. grams. APJAC with 20th Century Fox Television. -TV will tele- The group W stations that will carry Titled Topper Returns, the half -hour Golf Via Satellite ABC vise the last 10 holes of the final round the series are: wBZ -AM -FM Boston; series is being made for NBC -TV. It in 100th British Open by satellite wtxs(AM) New York; KYW(AM) Phila- make the TV debut of APJAC, which the from the Royal Birkdale Golf Club, delphia; KDKA(AM) Pittsburgh; wowo- has been active in motion -picture pro- Southport, England, Saturday, July 10 (AM) Fort Wayne, Ind.; WIND(AM) duction. Chicago, and KFWB(AM) Los Angeles. (5 -6:30 p.m. EDT).

BROADCASTING, July 5, 1971 55 fqu ip m e n t f ng i n e e g

Consumer electronic products 1971 Quarter -inch video -recorder -player cartridge systems highlight Chicago show

A Japanese firm, whose products have The Cartridge Television system, utes on one cassette. It is expected to been sold in the U.S. for almost a de- called Cartrivision, has already been sell for $500 to $600. Blank video cade under another name, is preparing licensed to a number of TV set makers cassettes are expected to sell for from to enter the American market under its for inclusion in their new models. Ad- $20 to $25 each. own name. The first thing it has done miral Corp. presented one "Cartrivised" But cameras and video player -re- is to upset the video -tape recording model on the floor of the show; Emer- corders were a minor, though signifi- field. son is said to be the next set maker that cant element, at the exhibit that was The firm is Akai Electric Co. Ltd., intends to have a Cartrivision unit built aimed primarily for the showing of TV and it introduced a 1/4 -inch video tape into its color receiver. receivers, radio sets, and audio tape player- recorder at the Consumer Elec- Already, more than 850 titles have recorders as well as record players for tronics Show in Chicago last week. The been processed into cartridges for the dealers and distributors. standard has been 1 -inch tapes for con- Avco- system, including feature films In the TV set field, it was apparent sumer video items. (for rent), sports, education, and cul- that most of the news has already been And in conjunction with its new tural (for sale), and blanks. All now have made. There were not dramtic new small tape recorder, Akai also showed stereo capability for the sound. Rental breakthroughs in TV technology, al- -but declined to discuss -a tiny color - of feature motion pictures will be about though there were a number of refine- TV camera. $3, with only one showing permitted. ments to present receivers. The most For black and white, however, Akai The cartridge is designed so that it can- significant was the advent of push- showed a portable color chain, includ- not be rewound; it must be taken to the button tuning on the high -end of the ing the 1/2-inch tape player- recorder, a dealer. line in color receivers. This develop- four -pound camera with zoom lens and Other features of the Cartrivision ment builds on present automatic fine a built -in microphone, a 3 -inch monitor, system are its ability to record programs tuning devices to allow the pre- setting an AC adapter /battery recharger, plus off the TV set, with a built -in timer of an optimum picture on each channel other accessories for a total retail price that will turn off the mechanism when which the receiver automatically locks of $1,295. the program is completed; and a newly to upon changing channels by a push Small TV cameras, designed to work devised snap -in tape head module that button device. with portable TV player - recorders is said to permit quick and easy chang- A number of manufacturers showed abounded at the CBS exhibit hall in ing of heads (warranted for 1,000 hours) variations of this technique at the show, the new McCormick Place show room. -but by a serviceman, not by the TV each under its own trade name promo- Among other new chains on display set owner. tion. RCA calls its version AccuMatic was one from Sanyo Electric Trading Cartridge Television also announced and AccuTint. For Sylvania it's Perma- Co. Ltd., using a standard 1/2-inch tape a replication service at its San Jose, Tint. for Motorola InstaMatic, for in its recorder. The Sanyo package in- Calif., plant. Any type of program, on Hitachi APS (automatic picture set- cludes a 5 -inch monitor, and also an film or tape or other audio -visual mate- ting), for GE One -Touch and for Mag- adaptor for using regular power. Other rial, will be reproduced into Cartrivision navox TAC (total automatic color). films showed small, TV camera -recorder tapes. The norm seems to be evolving toward chains designed for home use; they Ampex showed its improved Insta- 20 push- buttons, 12 for VHF and 8 were usually the same equipment that video player- recorder cartridge. At pres- for UHF. had been introduced earlier this year ent the system functions only with a Manufacturers at the show indicated or last year. black and white camera, but the player a generally bullish picture for color set Enlivening the displays were the cart- can utilize pre- recorded color car- production -up 27% -and for color ridge- cassette type video tapes that are tridges. The player- recorder, using f- prices -up from 2 to 16 % -in 1971. expected to form a home library type inch tape sells for $800 to $1,000, the Seemingly more newsworthy was the of video entertainment to be played black and white camera with electronic great number of manufacturers offering through the home TV receiver. viewfinder for $400. Coming next year improved sound systems, as opposed to Cartridge Television Inc., the Avco is a color camera for the system. p;cture systems. Quadrisonic systems - affiliate, showed its Cartrivision unit in Also on display at the show was that is, four- channel audio systems- the cabinets of four different manufac- Motorola's EVR unit, which it is man- were in prominent evidence throughout turers. It also showed its improved 3- ufacturing under license from CBS the 225,000 sq. ft. arca of McCormick pound black and white camera, selling which developed the system. Place. It was not clear from last week's for less than $200. Promised by Cart- Reported at the show was the ex- exhibit which of the two quadrisonic ridge Television is a similar color TV pectation that North American Philips techniques -discrete, meaning physical camera next year to sell for about $300. will have a video cassette recorder - and electronic separation of sounds, or Also due next year is a battery-operated player system in black and white and matrix, meaning four -channel mixing portable recorder unit that will, it was in color next year. Using 1 -inch tape, for reseparation at a receiver -was tak- said, sell for about $400 to $500. the unit can record for up to 60 min- ing the lead. In radio, at present, only

56 BROADCASTING, July 5, 1971 matrix will work. There reportedly are 30 FM stations now experimenting with broadcasts in that medium. radio television caty public relations /contacts

A companion development to the 'I surge of quadrisonic hardware was an Public Relations /Contacts is a regular feature of BROADCASTING, The Business - announcement by Columbia records that weekly of Television & Radio, appearing the first Issue of each month. If you mail releases or broadcast material to Stations, your advertisement belongs on this page. it will soon market quadrisonic records. Use the coupon below to order your listing. as opposed to tape cartridges, the only method now employed for playback of recorded quadrisonic music. Sony an- agriculture housing: manufactured nounced that it is developing a system which will play the Columbia disc. It FARM FACTS & FOOTAGE -Interesting films is anticipated that the quad albums will on agriculture, yours for the asking on free loan basis. Write for current list of tv cleared sell for about $1 more than conven- films. Also footage as background for specials, FACTS, NEWS FEATURES, 13Y:- tional stereo discs. advertising, agriculture news. Don Collins, min. FILM on mobile /modular hous- Media Relations Supervisor, New Holland Di- ing. 48% of nation's new home vision of Sperry Rand, New Holland, Pa. (717) sales were mobile homes. Write -1274. Sony sets fast pace 354 Jerry Bagley, PR Director, Mobile Homes Manufacturers Assn., 6650 in video -cassette field Northwest Hwy., Chicago, III. 60631. computer Sony Corp. of America announced last edp- week in New York it is mass -producing its color video- cassette systems at the DIGITAL EQUIPMENT CORPORATION- Infor- rate of 1,000 a month, to be increased mation on small -, medium -, and large -scale digital computers and electronic circuit mod- insurance each month so that by early 1972 the ules, the basic building blocks of automation. company will be able to meet whatever Contact Mark Nigberg, manager, public rela- volume the market demands. tions. Digital Equipment Corp., 146 Main Street, Initially, Sony will concentrate on Maynard, Mass. 01754. Phone (617) 897 -5111. producing the system for the business, ALLSTATE INSURANCE COMPANIES -Information on automobile, boat - educational, medical, military and gov- owners, homeowners, health, life in- ernment markets, according to Richard free film surance; traffic safety, driver educa- F. O'Brion, vice president. tion, travel. Contact Raymond P. Ewing, The player, to sell initially for $800, Press Relations Director, Allstate Five new TV series just released to Plaza, Northbrook, Ill. Phone (312) TV - was said to play up to 60 minutes on Stations! TRAVELURE, SPORT 291 -5086. any color or black- and -white TV set SCOPE, MILESTONES OF PROG- conforming to the U.S. standards. The RESS, CONSUMERS WORLD and SOCIETIES IN TRANSITION -fac- player, according to Sony, is capable of tual, fascinating, entertaining. Con- using two tracks for stereo or two tact us for priority booking today! languages. also can be used any Association -Sterling Films, 43 West It on timing instruments set with -track audio on track one 61st Street, New York 10023-212- one 752 -4431. or two. Mr. O'Brion said the player can feed KEEP TIME up to 20 color -TV sets at the same time Radio and TV people -get the most in any location, and more sets by use of FREE FILM. Free loan of "Hole in the of every minute you pay for -to the Pocket ", 27- minute film on corn harvest with the MINERVA a single signal amplifier or a series of last split- second losses, made by Ohio State University spon- STOPWATCH designed for radio signal amplifiers. These sets, according sored by Allis- Chalmers. Contact Darrold and TV use! Call Pries or Walt Buescher, Allis- Chalmers, Ag to Sony, can be placed in the same M. DUCOMMUN COMPANY Equipment Div., Milwaukee, Wis. 53201. room, or in different rooms or even in 580 Fifth Ave., New York 10036 414 -475 -2030, PLaza 7 -2540 different cities. The player can be stopped at any point in playing, go fast -forward, rewind at any point, or -3260 stop and eject at any point without To: BROADCASTING 7 W. 51st St., N.Y., N.Y. 10019 (212) 757 rewinding. Please insert the following copy for us beginning next month on the Public Relations /Contacts page and invoice at the ... lx, or ... 12x rate. Going rural by satellite Experimental satellite transmissions of educational and health programs to sparsely populated regions of the U.S. are being planned as a joint project of the National Aeronautics and Space Ad- ministration, the Department of Health, Education and Welfare and the Corpo- ration for Public Broadcasting. The satellite is scheduled for launch- ing in mid -1973, and would be used to Name Company transmit television signals to low -cost ground receivers in the Rocky Moun- Address tains and Alaska. The receivers would RATES: 1" lx $40.00 per insertion 1" 12x $30.00 per insertion. be placed in schools and other public - -

BROADCASTING, July 5, 1971 57 institutions. The three organizations are with the Dolby system. Two other FM tern. The maximum deviation from cor- also considering possible transmissions stations are to participate in tests soon: rect frequency could not exceed 3 mhz; to other areas such as Appalachia. Klol(FM) San Francisco and WCRR- numerical readout must be provided for Eighteen other kinds of experiments (FM) Waltham, Mass. Other FM sta- at least every other UHF channel, with are planned for the satellite, which is tions already using the system for taping marks to indicate those channels not labeled Applications Technology Satel- improvement are, in addition to the displayed, and color sets employing the lite (ATS -F). These will not be affected three mentioned above, KPFA(FM) tuner must be AFC (automatic fine - by the television experiment. Oakland, Calif.; WGRH -FM -TV Boston; tuning) equipped. A joint proposal to NASA by HEW WTRY -FM Troy, N.Y., and KYNO -FM Deadline for comments on the pro- and CPB is the basis for the planned Fresno, Calif. posal is July 12; replies must be filed experiments. The English system is already licensed by July 19. to more than 30 manufacturers of re- British FM device gets ceiving sets, including such top high - First grants made fidelity makes as Sansui, Fisher and trial run in Midwest Harmon -Kardon. for over -air trunks has done its part to give A practical test of the Dolby system of The Dolby method was announced The FCC staff operators assembling in Wash- noise reduction is under way in Chi- several years ago. Since then several CATV this week cago. Its object is to see whether use of hundred companies in the U.S. -set ington for their convention Dolby devices enhances the quality of manufacturers, record companies, tape (see story page 16) a historic first to FM broadcasts and possibly increases duplicators, film companies and others talk about. the range of good quality FM signals -have signed to use the Dolby method. The staff, in routine actions. granted into what are considered fringe areas. Other noise -reduction systems have been the first two applications for the use WFMT(FM) Chicago, on 98.7 mhz, announced by Philips and Matsushita. of frequencies in the Local Distribu- broadcast two separate programs last tion Service band (12.7 -12.95 ghz) as a Tuesday (June 29) using the Dolby substitute for trunk -line cable by CATV encoder at the transmitter. It also ar- Clearing up systems. ranged for 15 FM sets in its viewing One was to Carbon Cable Television area (one in Bloomington, Ind., 150 UHF's picture Inc., which will use the system devel- miles away) to be equipped with the oped by Laser Link Corp. to connect its Dolby encoder. These listeners were 70- position detent tuner local distribution station in Franklin Township, Pa., with its CATV systems asked to fill out a questionnaire to deter- is proposed by the FCC mine the effectiveness of the noise- in three communities- Slatington, Jim reduction system. as an interim measure Thorpe, and Mahoning Valley. This is the first broadcast experiment The other was to Teleprompter Corp., The FCC has moved to help eliminate which will use the Amplitude Modu- some, if not all, of the problem UHF lated Link system it developed with broadcasters say they face because of Hughes Aircraft Corp. to connect a A COMPLETE UHF set tuners that are inferior to those local distribution station on Amsterdam used for VHF. The commission pro- Avenue with three points in its New BACKGROUND posed rules that would permit set manu- York CATV system. facturers to build 70- position non - The Teleprompter authorization is for MUSIC STUDIO memory UHF detent- tuning systems the transmission of 18 channels of ma- into sets that employ memory- tuning terial simultaneously, the Carbon Cable For CATV Systems & Radio Stations VHF systems. authorization for 12 channels. The sys- REEL TO REEL: The proposal is designed to permit tems offer reduced costs to CATV 14" Reels 33/4 IPS, 8 hrs. 2 Tr. 101/2" 33/4 IPS, 8 hrs. 2 Tr. manufacturers to build improved UHF operators in eliminating the need for 101/2" 1,/e IPS, 16 hrs. 2 Tr. short trunk -line cable. 7" Reels We IPS, 8 hrs. 4 Tr. tuners without waiting for technical de- -haul velopments that would enable them The signals are transmitted to re- For Tape -A -Tone equipment, Roberts, to Scully, Schafer, or any type of equip- build tuners fully comparable with VHF ceivers- within 15 miles in the case of ment. tuners. Laser Link's system, four to 10 miles Also Cartridges for: The rules now authorize a UHF in the case of Teleprompter's -and then FIDELIPAC memory- tuning system with six detent distributed to subscribers' homes by JAY ELECTRONIC positions. This requires the viewer to cable. VIKING AND ANY OTHER MAKE preset the tuner to receive the TV sta- Both systems will be exhibited at the 2 -4 or 8 Hours tions available in the community, and NCTA convention this week. It's time to change to the finest library maximum variation from the correct of background music by Cine- Sonic. frequency at any one of the six positions Houser holds out hopes is 600 REGARDLESS OF THE MACHINE YOU USE khz. The proposed system is based on one for land- mobile users ... we can offer you the best deal ever on tape. Widest library of background demonstrated by Sarkes Tarzian Inc. Land -mobile radio users who feel more music. that can fit into any receiver and is said space should be found in the UHF share Wide Selection - Efficient Service to be one -third as expensive as a six de- of the spectrum to ease congestion on tent- position tuner. However, the com- land- mobile frequencies appear to have WE REFILL YOUR USED CARTRIDGES mission stressed the temporary nature of a friend in FCC Commissioner Thomas FOR ANY MAKE TAPE MACHINE WITH NEW PROGRAMMED TAPES. the authorization, and said manufac- J. Houser, the spectrum- management turers should continue efforts to develop commissioner. UHF tuners fully comparable with those The commissioner, speaking to the CINE -SONIC SOUND used for VHF. Utilities Telecommunications Council in Hotel New Yorker The commission's proposal would im- Indianapolis, said that the steps the com- 485 Eighth Ave., New York, N.Y. 10001 pose a number of requirements on man- has aid mobile (212) LO 3 -0540 mission taken to land- ufacturers building the 70- position sys- radio -permitting it to share UHF fre-

58 EQUIPMENT & ENGINEERING BROADCASTING, July 5, 1971 quencies in the 10 largest cities and requirements toward future amelioration. camera. MSI will market the Video allocating upper -band frequencies to He is Philip Walker, who has served Message Programmer system as an ac- land-mobile--are not enough. as a consultant to President Johnson's cessory to its Data Weather automatic "While the development of UHF task force on telecommunications policy, color time and weather information dis- broadcasting stands as one of the com- the Arthur D. Little Co. and Microwave play device for CATV. For additional mission's priorities," he said, "I am be- Communications of America Inc. He information contact: MSI Television, coming increasingly convinced that has an undergraduate degree from Yale 535 South Second West, Salt Lake City more extensive land -mobile use of this and an MS from Massachusetts Institute 84101. portion of the electromagnetic spectrum of Technology in electrical engineering, is feasible without serious impact on and is studying law at Georgetown Uni- UHF allocations." versity. Technical topics: He said in that connection that the Weather receiver for CATV A new commission's Chicago staff will investi- VHF -FM receiver allowing community gate the validity of existing UHF spac- Autoprogramer changes hands antenna television systems to add weath- ing taboos for the Chicago area; the Newell Industries Inc., Sunnyvale, er broadcasts to their services is being feasibility of shorter spacing for chan- Calif., broadcast -equipment manufac- offered by the Catel Corp., Sunnyvale, nels 14 and 15 will be examined first. turer, has spun off its Video Message Calif. Model FMW -2000 Weathermod Commissioner Houser also indicated Programmer product line of CATV and picks up signals broadcast by the Na- his determination to deal with problems origination equipment to MSI Televi- tional Oceanic and Atmospheric Ad- of improving spectrum management in sion, Salt Lake City. The unit, de- ministration and converts them to any the face of commission manpower and veloped for the closed- circuit and cable - frequency in the FM band. Audio out- budgetary limitations. He said he has TV market, provides automatic pro- put is provided to add the broadcasts retained as a member of his personal graming of announcements and adver- to the aural frequency of a CATV staff an individual who will be responsi- tising for TV systems using sequential weather channel. The solid state device ble for examining existing spacing re- cards which flip before a stationary lists at $695.

Fodusllflflulaiice®

Visual still digging sociates Inc. for $1.6 million, of which on April 30 (BROADCASTING, June 14). Raytheon will receive an undisclosed The loss was attributed by the board out from bankruptcy portion upon confirmation. A Visual of directors to certain customer -spon- spokesman said this will satisfy the sored and company -sponsored Visual Electronics Corp., New York, programs indebtedness to Raytheon, which is said and changing the accounting policy of announced last week it has filed a second to be in the vicinity of $6 million. amortizing investments in long -range amended plan of arrangement in the If the plan is acceptable to all parties, company- sponsored development pro- U.S. Southern District Court in New Visual will be discharged from chapter grams to a policy of charging York, changing the proposal previously such costs 11 of the Bankruptcy Act, the company against earnings on a current -period made to holders of the 51/4 % convert- pointed out. basis. ible subordinated debentures and to Collins is currently discussing a pro- the Raytheon Co. Collins Radio sales posal by North American Rockwell to Visual, which has an outstanding debt purchase 350,000 shares of a new class of about $20 million, originally filed for off by $50 million of Collins $5 cumulative convertible bankruptcy in July 1970 and has been Collins Radio Co., Dallas, reported a preferred stock, series A, for $35 mil- operating since under chapter 11 of the loss of $30.3 million and in sales lion. Bankruptcy Act. It filed its first amended a drop from $281.9 million to $231.7 million plan earlier this year (BROADCASTING, for the 10 months ended May 28. Pre- Company reports: March 29), which called for paying viously had a loss of General Instrument banks, insurance companies and trade Collins reported Corp., Newark, $5.7 million for the nine months ending N.J. -based diversified international elec- creditors 25 cents on the dollar, and giving Raytheon 15 -year notes and subordinated- debtenture holders either common stocks or notes. Under its new plan, Visual proposed than a ceea/ce/ of,¡lonefructive to exchange each issued and outstanding 51/2 % convertible subordinated de- nService benture in the principal sum of $1,000 to l/roalcaytery anca the 0roaccasfing Yndustry for a new 61 % convertible subordinated debenture in the principal amount of $1,000. Interest on the new debenture is to be paid, after a one -year mora- I®WAllgD ]E v STARK torium, only to the extent of 50% of the company's net income in excess of Brokers -Consultants $300,000 and interest not so paid is cumulative. 50 EAST 58TH STREET NEW YORK, N. Y. (2121 355 -0405 Visual also has agreed in principle to sell the operating assets of its subsidiary, Visual Educom Inc., to Electronics As-

BROADCASTING, July 5, 1971 59 tronics producer, reported a 3% in- of E.B.S. Tax Services Inc., reported A. C. Nielsen Co., Chicago -based inter- crease in sales and a 5% increase in net an increase in net revenues and a loss national marketing research firm, re- income for the quarter ended May 31: in net income for the three months ported a 9.9% increase in net earnings For the three months ended May 31: ended March 31. N. Joe Rahall, former and a 6% increase in sales for the nine 1971 1970 president, now chairman and chief ex- months ended May 31. In addition, Earned per share* $ .012 5 0.16 ecutive officer, said the company's Nielsen declared a quarterly dividend Net Sales and Service 12 a Income 65.400.196 64.993.347 broadcasting properties continued to of cents share on class A and class Net Income 1,177,174 1,462,698 show gains in the quarter and attrib- B common stock, payable Aug. 2 to Average Shares Outstanding 6,368,330 6,368,001 uted the loss to E.B.S.'s four -fold ex- stockholders of record July 7. No dilution would result in either year upon the pansion into 900 tax centers. conversion of outstanding convertible securities or For the nine months ended May 31: options. Adjusted for stock dividend paid May 1971. For the three months ended March 1971 1970 31: Rahall Communications Corp., New 1971 1970 Earned per share $ 1.15 S 1.05 Net revenues $2,561,453 $1,702.244 Sales 83,676,783 78,921,221 York, group station owner and parent Net income (loss) (884.389) 132,548 Net income 6,115,130 5,564.852

The Broadcasting stock index A weekly summary of market activity in the shares of 109 companies associated with broadcasting. Approx. Total market shares capltall- Stock Ex- Closing Closing Net change 1971 out nation symbol change June 30 June 23 In week High Low (000) (000) Broadcasting ABC ABC N 441 44 + Y. 48 25 7,089 $305,678 ASI Communications ASIC O 31 3% - 4% 2% 1,789 6.476 Capital Cites CCB N 46 451 + 1 481 29 8,236 288,415 CBS CBS N 451 451 - % 471 301 27.086 1,185,013 Cox COX N 283/4 27% + 1 31 173/4 5,802 154,449 Gross Telecasting GOO A 13 12 + 1 16 10% 800 11296 Metromedia MET N 281 26% + 1% 29 173/4 5.756 135,266 Mooney MOON 0 41 41 - 53/4 4 250 1,438 Pacific & Southern PSOU O 141 141 - Y 171 12% 1,836 27,812 Rahall Communications KAHL O 111 8% + 31 29 8% 847 6,258 Reeves Telecom RBT A 2% 23/4 3% 21/4 2,292 6,303 Scripps -Howard SCRP 0 193/4 20 - Y. 25 18 2,589 56,311 Sonderling SDB A 28% 271/4 + 11 34 24V, 997 29,531 Starr SSG M 133/4 133/4 - 15% 81 461 6,915 Taft TFB N 40 39 + 1 44% 23% 3.712 149,408 Total 87,342 52,372,589 Broadcasting with other major interests Avco AV N 131 121/4 + % 18 121/4 11,470 $177,785 Bartell Medie BMC A 5Ya 5 + 1 8 4% 2254 12,961 Boston Herald -Traveler BHLD O 18 20 - 2 28 231/4 577 15,002 Chris -Craft CCN N 71/4 7 + Y. 9V. 63/4 3,901 31.676 Combined Communications CCOM O 191 191 - 20 101 2,048 30,208 Cowles Communications CWL N 103 101 + Y. 12% 8 3,969 47,628 Fugue FQA N 25 231 + 11 261 131 6,569 313,473 Gannett GC! N 46% 461 + Y. 52 32% 7.115 155,160 General Tire GY N 254'4 241/4 + 11/4 26 21% 18,713 446.866 Gray Communications O 61/4 6 + % 8 6 475 3,208 ISC Industries ISC A 6Ya 5% + Y. 8 51/2 1,959 11,989 Lamb Communications O 2V. 21 - Y. 2% 2% 475 1.245 Lee Enterprises LNT A 261 251 + 1% 271 18% 1,957 48.436 Liberty Corp. LC N 19Y. 193 - 23% 171 6,774 138,252 LIN LINB O 12V 121/4 + V. 14V. 81/4 2.294 30,671 Meredith Corp. MOP N 24% 251 - Ya 291 193/4 2,754 73.670 Multimedia Inc. O 311 - - 311 25 2,406 70,875 Outlet Co OTU N 183/4 171/4 4- 11 22 141 1,333 24,156 Post Corp. POST 0 131/4 133/4 - 14V. 91 734 16,559 Ridder Publications RIDD 0 21V, 211 - 271/4 18 8.287 169,884 Rollins ROL N 39 42 - 3 431 251 8.057 323,086 Rust Craft RUS A 40% 393/4 + % 481 283/4 1,159 48.968 Schering- Plough PLO N 81 793/4 + 1% 841 60% 25,174 1.968,593 Storer SBK N 30% 291 + % 333/4 19 4,223 129.857 Time Inc. TL N 50 481 + 1 Y. 623/4 40% 7,257 384,621 Trans -National Comm. 0 Y. 3/4 - 11/4 Y. 1,000 750 Turner Communications 0 21 21 - 4 2 1,328 4,648 Wometco WOM N 191 18% + % 23% 173/4 5,809 122,685 Total 140,051 $4,500,910 CATV American Electronic Labs. AELBA 0 71 7% 10 3 1,636 13,497 Amercan TV & Comm. AMTV O 231 23 + Ye 28% 173/4 2,042 45.435 Burnup & Sims BSIM 0 2254 213/4 - Vs 373/4 201 1,481 55,538 36.654 Cablecom- General CCG A 131/4 141 - 3/4 173/4 123/4 2,485 Cable Information Systems 0 21 245 + Y. 43/4 21 955 3.343 Citizens Financial Corp. CPN A 13 123/4 + Y. 1314 121/4 1.406 28,120 Columbia Cable CCAB O 13% 131 + Y. 151/2 9% 900 14,175 Communications Properties COMU O 9 9% -% 10% 71/4 1,800 14,850 Cox Cable Communications COXC A 181 183'. - y 251/4 1714 3,551 72,796 Cypress Communications CYPR O 93/4 93/4 - 101/4 7 2,384 20,550 Entran ENT A 31 3% + 1/4 73/4 3Y: 1,320 8,442 General Instrument Corp. GRL N 251 25 + 1 29% 181 6,375 160,969 Sterling Communications STER 0 4% 4% 83/4 31 1,100 5,907 Tele-Communications TCOM O 19% 183/4 + 1% 201/4 12 2,704 44,616 Teleprompter TP A 84 811/4 + 23/4 881 561 3,136 253,232 Television Communications TVCM 0 93/4 10 - 1 10% 7 2,901 27,869 Viacom VIA N 14 1445 - % 21 143/4 3,760 66,251 18.606 Vlkoa VIK A 81/41 73/4 +% 141/4 7 2,316 Total 42,252 $959,050

60 FOCUS ON FINANCE BROADCASTING, July 5, 1971 Financial notes: nine months ended May 31. Last year and television station representative, de- KSN The Outlet Co., Providence, R.I: reported revenues of $4,221,853 clared a quarterly dividend of 12 cents based group broadcaster and depart- and net income of $571,579 for the a share on common stock, payable Aug. ment-store chain owner, declared regu- same period (BROADCASTING, July 6, 13 to stockholders of record July 15. lar quarterly dividends of $1.371/2 per 1970). In addition, the network de- Doyle Dane Bernbach, New York, share on its 51/2 % convertible preferred clared a quarterly dividend of three has agreed to buy Trade Mart stock, and $0.161/4 per share on its cents per share on June 30 to share- Inc., an Oklahoma -based department store common stock, payable Aug. 4 to stockholders of record on June 20. An addi- chain, for an undisclosed amount holders of record July 16. tional quarterly dividend of three cents of stock. Trade Mart, with an annual per share, payable Sept. 30 to sharehold- sales Kansas State Network Inc., Wichita, volume of $23 million, operates five - ers of record Sept. 20 was also declared full Kan., group station owner, reported a line, by KSN. mass- merchandising department 12% increase in operating revenues stores in Oklahoma. Expansion of the and a 23% rise in net income for the John Blair & Co., New York, radio chain is planned.

Approx. Total market shares capltall- Stock Ex- Closing Closing Net change 1971 out zatlon symbol Change June 30 June 23 In week High Low (000) (000) Programing Pictures Columbia CPS N 12 121/4 Ye 17% 101/4. 6,335 $80,778 Disney - DIS N 114 1121/2 + 13'e 128% 77 12,785 1,575,751 Fitmways FWY A 7% 6e/. + Ys 111/4 61/4 1,754 14,242 Four Star International O 1 1 - 1% 1 666 833 Gulf & Western GW N 281/4 271e + 1% 31 19 14,964 418.992 Kinney National KNS N 3414 341/4 + Ye 39% 281/4 11,230 429,559 MCA MCA N 24Ye 251/4 1 30 213'e 8,165 217.352 MGM - MGM N 201/4 191/4 + 3/. 26% 151/4 5,886 130,964 Music Makers MUSC O 2% 23/4 3% 21/4 589 1,396 National General - NGC N 24% 24 + % 281/2 153/4 4,977 122,534 Tele -Tape Productions 0 11/4 1Ye 2 1 2,183 2,729 Transamerica - TA N 16% 16 + 3'. 19 151/4 63,785 1,084,345 20th Century Fox TF N 10% 91/4 + Y2 151/4 8% 8,562 108,052 Walter Reade Organization WALT 0 21/4 2% - Ve 3% 21/4 2,414 6,325 Wrather Corp. WCO A 8% 7% + 1 83/e 61/4 2,200 13,750 Total 146,495 $4,207,602 Service John Blair BJ N 193'4 21% - 1% 243'4 16 2,584 $45,866 ComSat CO N 683/4 701. -1Y2 84'1 49% 10,000 732,500 Creative Management CMA A 10Ye 9% + 114 17% 8% 1,102 13.775 Doyle Dane Bernbach DOYL O 2211 24Y - 2 2614 21 1,918 42,676 Elkins Institute ELKN 0 9 93r. - % 16% 8% 1,664 27,240 Foote Cone & Belding FCB N 12% 12 + 3/. 13% 7% 2,196 23,058 Grey Advertising GREY 0 141 13% + % 14y 91 1,207 15,691 LaRoche, McCaffrey & McCall O 10% 12 - 1y 16Y2 10V. 585 8,483 Marketing Resources & Applications O 81 /. 912 -1Y4 1814 2% 504 4,914 Movielab MOV A 2 2 4 2 1,407 4,221 MPO Videotronics MPO A 6Ye 51L + 1 8Y 5 557 3,275 Nielsen NI ELA O 46% 45% + Ys 493/4 391 5,299 257,528 Ogilvy & Mather OGIL O 33V 33 + Y2 36 24 1,096 35,346 PKL Co. PKL A 4 4 - 6Y. 3% 742 2,783 J. Waiter Thompson JWT N 55% 55Y2 + % 60 3415 2,721 149,982 Transmedia International O 1 % + Y. 33/4 Y. 535 1,739 Wells, Rich, Greene WRG A 18% 18% - % 253'3 15V. 1,575 28.648 Total 35,692 11,397,728 Manufacturing Admiral AOL N 191/4 17% + 1% 21 8 5,163 $100,679 Ampex APX N 181/2 171/44 + 11/4 25% 1615 10,874 198,451 CCA Electronics CCAE O 33/4 3% - Ye 43/4 21 897 2.915 Collins Radio CRI N 133/4 15 - 11/4 20% 131 2,968 49,328 Computer Equipment CEC A 5 51/2 - Ya 71/4 3% 2,406 15,038 Con rec CAX N 24% 25 - 3/e 29 1554 1,259 34,937 General Electric GE N 603/4 591/4 + 11/2 623'. 57% 90,813 21,773,325 Harris- Intertype HI N 58% 581/4 - Ys 69% 54% 6,333 394,989 Magnavox MAG N 513/4 49 + 23/4 513/4 37% 17,278 848,695 3M MMM N 1213/4 1151/4 + 642 1213/4 95v. 56,099 6,437,360 Motorola MOT N 831/4 833/4 - Y2 893/4 5152 13,345 1,094,290 RCA RCA N 38 363/4 + 11/4 403/4 26 74,437 2,837,538 Reeves Industries RSC A 41/2 5 - Y2 6% 23/4 3,458 10,374 Telemation TIMT O 8% 81/4 - Ya 133/4 8% 14,040 135,065 Westinghouse WX N 91V4 88Ys + 21/4 94% 65% 41,431 3,702,688 Zenith ZE N 52% 531/2 - 3'e 543'. 36% 19,021 898,742 Total 359,822 $27,647,751

Grand total 791,654 241,315,607

Standard 5 Poor Industrial Average 109.95 108.72 + 1.23

A- American Stock Exchange ' New listing. M Midwest Stock Exchange Shares outstanding and capitalization as of May 19. N -New York Stock Exchange Over -the- counter bid prices supplied by Merrill Lynch, 0- Over -the -counter (bid price shown) Pierce Fenner & Smith Inc., Washington.

BROADCASTING, July 5, 1971 61 fatestistunes

Intermarco, St. Louis, appointed direc- Broadcast advertising tor of marketing services for St. Louis Media office. J. Patrick Dugan, account supervisor, James B. Goetz, president of General Richard Flynn, creative director, Lawrence A. Wri'sel, senior copywriter, Television of Minnesota, subsidiary of Thomas Hill, media group head, and W. M. Zemp & Associates, St. Peters- General Television Inc., CATV owner Arthur Knaus, account supervisor, burg, Fla., appointed associate creative and operator, Salisbury, Md., elected BBDO, New York, all named VP's. director. president and director of parent. Jack M. Doyle, president, Jack M. R. John Stella, Eastern sales manager, James Reese, general manager, WGCM- Doyle Advertising, Louisville, Ky., elect- RKO Radio Representatives, New York, (AM) - WTAM(FM) Gulfport, Miss.; ed president, Intermarket Association of appointed general sales manager of Simon Goldman, president and general Advertising Agencies there. Mr. Doyle RRR's AM division. Gordon Hastings manager, WJTN -AM -FM Jamestown, is one of group's original founders and continues as recently appointed general N.Y.; George C. Hatch, president, KALL- once served as its VP. sales manager of FM division. The de- (Am) Salt Lake City; Dan McKinnon, partments are now separate divisions president, KSON (A M ) -KSOE (F M) San Victor L. Klein, merchandising and ( "Closed Circuit," June 21). Diego, and Reggie Martin, VP and gen- sales promotion manager, Philco-Ford eral manager, WGBS(AM)- WJHR(FM) Corp., Dearborn, Mich., elected presi- Irwin B. Siegel, sales manager, Chicago Miami, all elected to board of directors, dent, Good Communications, Philadel- office, CBS Television Stations National ABC Radio Information Network, New phia -based firm providing marketing Sales, appointed Midwest sales director, York. services to owner and operators of Bolton /Burnside International Ltd., CATV systems, as well as advertisers radio -TV representative firm, Chicago. Bernie Barker, general manager, WDAK- and agencies using that medium. (AM) Columbus, Ga., elected president Brad D. Rodman, account executive, of Georgia Association of Broadcasters. Cone Belding, Chicago, ap- Robert A. Sawyer, VP, Robert M. Foote, & Paul Reid, president and general man- Lands, VP for international operations, pointed national advertising manager, ager, WBHB (AM ) Fitzgerald, re- elected and Henry L. Buccello, management American Dairy Association there. VP for TV; Esther Pruett, WTOC -AM- New supervisor, Compton Advertising, William J. Ferrick, assistant sales serv- FM Savannah, elected secretary- treas- York, all named senior VP's. ice manager, WBZ -TV Boston, joins urer. Robert Lazar, account executive, Ber- WJAR -TV Providence, R.I., as sales serv- nard Howard & Co., Chicago, station ice manager. Eugene McCurdy, general manager, wPvl(Tv) Philadelphia, appointed East- representative, named VP and Mid- Don Lachowski, with wQxl -Tv Atlanta, western sales manager. ern division director, Pennsylvania As- appointed local sales manager. sociation of Broadcasters. Arthur Borghi, Barry Hersh, with wLwT(TV) Cincin- Harold D. Holder president, Cunning- VP and business nati, appointed assistant sales manager. manager for com- ham Drug Stores, Detroit chain, named mercial broadcast George L. Tarter, VP and general sales president and chief operating officer, services, Ted Bates manager, KCBD -TV Lubbock, Tex., and Rahall Communications Corp., St. Pe- & Co., New York its satellite, KSWS-TV Roswell, N.M., ap- tersburg -based diversified firm with agency, appointed pointed director of sales for stations broadcast interests. Mr. Holder succeeds commercial broad- after transfer of ownership from Cap - N. Joe Rahall, who continues as chair- cast manager, rock Broadcasting to State Telecasting man and chief executive officer. Among Rumrill -H o y t . Co., Columbia, S.C. -based firm. Rahall owned and operated stations are agency, also New Norman G. Andrus Jr., local sales man- WKAP(AM ) Allentown, Pa.; WWNR(AM) Beckley, W. Va., and WLCY- AM -FM -TV Mr. Borghi York. ager, KuTv(Tv) Salt Lake City, appoint - St. Petersburg, Fia. Daniel Kahn, VP and senior producer, ed local sales manager, KCOV -Tv Santa Televideo Productions, production firm, Maria, Calif. Joseph W. McMurray, general manager, New York, joins Audio Productions, KORK -AM -FM Vegas, senior Adam Polacek, with sales staff, wxtx -TV Las named New York, producer of TV commer- Newport (Cincinnati), Ky., appointed VP of broadcast division, Donrey cials, as sales executive and producer. sales manager. Broadcasting, stations' licensee. Susanne Williams Clark, with Ketchum, Robert C. McKee, account executive, Earl Renton, program director and MacLeod & Grove, New York, joins WIND(AM) appointed sales newscaster, KDAL -TV Duluth, Minn., LaRoche, McCaffrey & McCall there Chicago, manager, WINS(AM) New York. Both elected VP and director of station's as account executive. are Westinghouse stations. licensee, KDAL Inc. Sam Silberman, director of marketing, C. Thomas Catalano, head of Southeast Chicago, chemi- Rod Barker, sales manager, KHOW(AM) DeMert & Dougherty, cable systems, Cox Cable Communica- cal products manufacturer, appointed Denver, joins KBTR(AM) there in simi- tions, Macon, Ga., G. L. Davenport, director of marketing and account ex- lar capacity. supervisor of Cox's Oregon and Wash- ecutive, Bozell & Jacobs, agency, Luther R. Strittmatter, sales manager, ington State systems, Astoria, Ore.; Phoenix. WKRC -AM -FM Cincinnati, appointed John P. Gwin, supervisor, Midwest op- Glenn J. Tintera, VP and director of general sales manager, wwEZ(FM) Cin- erations, Robinson, Ill.; William L. market research, D'Arcy, MacManus, cinnati. Vogel, cable director, Lewiston, Pa.,

62 BROADCASTING, July 5, 1971 and Frank C. Weidman, supervisor for packager, Studio City, Calif., named sion. Mr. Callaway will supply special Cox's Northeast operations, all named president. reports, interviews and documentary VP's of Cox subsidiaries. Iry Wilson, with Creative Management features for CBS stations. Edwin A. Hopper, VP and treasurer, Associates, talent agency and packager, Al Greenstein, news producer, KNXT- Continental Transmission Corp., group elected VP for programs, Viacom En- (TV) Los Angeles, appointed assistant CATV owner, St. Louis, named to terprises, TV program producer, head- news director. newly created position of VP for finance quartered in Los Angeles. and treasurer, LVO Cable, cable system Steve Bassett, news writer, KNXT(TV) operator and program supplier. Robert James Green, program executive, West Los Angeles, joins KTVU(TV) Oakland - J. Ball, secretary- treasurer, LVO, Coast, ABC -TV, Hollywood, appointed San Francisco as editor in charge of named VP for operations and secretary. associate di rector. assignments. Edward J. DeMarco, director of CATV George Paul, staff director, KNBC(TV) Al Helfer, with news staff, KRAK(AM) system development, Television Com- Los Angeles, appointed executive pro- Sacramento, Calif., named VP in charge munications Corp. (TVC), group cable ducer. of news. owner and operator, New York, ap- James W. Monahan, Eastern sales man- Bob Chandler, sports director, KCST- pointed to additional responsibilities as ager, MCA Television, program pro- (Tv) San Diego, Calif., joins x000-ry director of newly formed national sys- ducer, New York, appointed marketing there as sportscaster. tems group. manager, Metromedia Producers Corp., Brenda Curtis, newscaster, WBOY -AM- Robert Ordonez, VP and general man- also program producer, there. TV Clarksburg, W. Va., joins news staff, ager, KFSA-TV Fort Smith, Ark., named Thomas P. Shelburne, promotion man- WTRF -TV Wheeling, W. VP and Va. general manager, KORK -TV Las ager, WTAF -TV Philadelphia, appointed Vegas. Both stations are Jeff Maynor, assistant news and owned and op- program director, WDAF -TV Kansas City, director anchorman, WKBN -AM -FM erated by Donrey Media Group, Las Mo. Both stations are owned by Taft Youngstown, Vegas. He succeeds Edward R. Tabor, Broadcasting. Ohio, joins WJW -TV Cleveland as news- who became general manager, KRON -TV caster. Laurence Wiseman, consultant to com- Los Angeles (BROADCASTING, April 26). Tom munity- service division, New Jersey Rosenbaum, assignment editor, William J. McCarter Jr., president and Public Broadcasting Authority, Prince- KTLA(TV) Los Angeles, joins wxYz -Tv general manager, noncommercial WETA- ton, N.J., appointed producer, noncom- Detroit, Mich., as assignment manager. FM-TV Washington, Phil Nye, joins noncommer- mercial wQED(rv) Pittsburgh. David L. with news staff, KTLA(TV), cial wrrW(Tv) and wxxw(Tv), both Crippens, producer, noncommercial joins WXYZ -Tv as reporter and news- Chicago Educational Association caster. TV KPBS -TV San Diego, joins WQED in simi- stations, Chicago, in similar capacity. lar capacity. Stuart M. George, with production de- Robert L. Snyder, executive VP and Thomas G. Howe, with production staff, partment, WTVD(TV) Raleigh- Durham, secretary- treasurer, KCBD -TV Lubbock, N.C., joins news as noncommercial KPBS -TV San Diego, station's staff gen- Tex., and its satellite, KSWS -TV Roswell, eral Calif., appointed senior producer/ di- assignment reporter. N.M., appointed general manager of rector, noncommercial KHET(TV) Hono- stations Jack Harry, with WTAD -AM -FM Quincy, after transfer of ownership lulu. from Caprock Broadcasting to State III., and KHQA -ry Hannibal, Mo.- Quincy, Ill., appointed sports WDAP Telecasting Co., Columbia, S.C. -based Keith Reynolds, with WCER -AM -FM director, -TV firm. Charlotte, Mich., appointed program Kansas City, Mo. director. William T. Martin, commercial man- Bob Chandler, sports director, KcsT(Tv) ager, KATC(AM) Lafayette, La., named Steve Thomas, production manager, San Diego, rejoins K000 -TV there as executive VP and general manager, WMAL -TV Washington, appointed pro- weekend sportscaster. KHMA -TV Houma, La. gram manager, WLVA -TV Lynchburg, Bill Barnard, newsman, KGBS -AM -FM Thomas J. Josephsen, general sales man- Va. Both are Evening Star stations. Los Angeles, joins news staff of xmc- ager, wts -Tv Columbia, S.C., joins Robert Scott, news director, KHow(A).4) (AM) there as writer- broadcaster. WSFA -TV Montgomery, Ala., as assist- Denver, joins KBTR(AM) there as direc- Bill Crago, news director, KHJ- AM -FM- ant general manager. tor of operations. Tv Los Angeles, joins news staff, KRAK - Scott H. Robb, attorney, Javits & Bill Corsiar, with wicE(AM) Provi- (AM) Sacramento, Calif. Javits, New York law firm, joins NBC's dence, R.I., appointed operations man- Ned Dermody, news director, KFEQ- law as at- department, Washington, ager, WEEZ(AM) Chester, Pa. (AM) St. Joseph, Mo., joins xMA(AM) torney. Shenandoah, Iowa, in similar capacity. Harry Pagels, account executive and News promotion director, KGMI(AM) Belling- ham, Wash., appointed general man- Art Keeney, news director, WKRG -AM- Promotion ager, KBFW(AM) Bellingham- Ferndale, FM-TV Mobile, Ala., elected president Wallis Wash. of Alabama Associated Press Broad- W. Lawrence, with promotion casters Association. and advertising staff, Time-Life Films, Dallas Gibson, with WTAP -AM -FM program producer, New York, appoint- Parkersburg, W. Va., appointed man- Donald H. Till, director of European ed assistant director of promotion and ager, wGLM(FM) Richmond, Ind. Both communications, UPI, London, ap- advertising. stations are owned by Broadcasting pointed assistant communications man- Services. ager for UPI, New York. Charles E. Wolf, director of news programs, KTRK -TV Houston, appointed John D. Callaway, head of program- promotion manager. Programing services operations, CBS-owned AM and FM radio stations, New York, ap- Edward D. Brett, with Metropolitan Charles P. Spira, VP and treasurer, pointed to newly created position of Publishers Representatives, Miami, ap- Don Fedderson Productions, program national group correspondent for divi- pointed director of PR, Harrell /Morgan

BROADCASTING, July 5, 1971 63 Advertising, Jacksonville, also Florida. wowo(AM) Fort Wayne, Ind., appoint- casters, in 1961 as executive VP and ed engineering manager, WIND(AM) general manager and stockholder. He Equipment & engineering Chicago. was named to position of president and general manager three years later. Mr. Mal Albaum, TV technical operations Dempsey is survived by his wife, Nancy, supervisor, National Educational Tele- Allied fields one daughter and one son. appointed director vision, New York, Douglas Grimm, regional manager, O. G. Fritz Kuler, 57, program director for parent, Educational of engineering Dallas office, American Research Bu- for KDFW -TV Dallas, died of heart at- Broadcasting Corp. reau (ARB), appointed ARB division tack at his home there, June 21. He Robert Bird, western regional sales en- manager for Southern sales, Dallas. Paul had been program director since 1959. gineer, Jerrold Electronics Corp., broad- Kelly, with Atlanta sales office, ARB, Mr. Kuler in 1949 joined KDFW-TV'S cast- equipment manufacturer, Philadel- appointed regional manager, for South- predecessor, KRLD -TV. He is survived phia, appointed chief staff engineer, Cy- ern sales, based in Dallas. by his wife, Nadine, and two daughters. press Communications Corp., Los Hugh Downs, host, Today show, NBC John E. Surrick, 70, operations man- Angeles. Edward Sterling, manager, TV, elected to board of directors, Video - ager, wsrw(FM) Wilmington, Del., Tru -View Cable Television Co., Alta - record Corp., video- cassette programer died at his home in Media, Pa. Mr. dena, Calif., assumes additional respon- and distributor, Westport, Conn. Surrick began career with former Phila- sibilities as director of special projects delphia Ledger. He held positions with for Cypress. Edward P. Taptich, associated with Wil- ner, Scheiner & Greeley, communica- N. W. Ayer & Son there and entered Cable James F. Floyd, chief technician, tions law firm, Washington, joins Mc- radio field in 1940 as director of sales Television Co., cable and opera- owner Kenna & Wilkinson, also communica- for WFIL -AM -FM Philadelphia until to newly tor, Charlotte, N.C., appointed tions law firm there. 1949. He became general manager, created position of system engineer. WFBR(AM) Baltimore, in early 50's, R. Frank Lee, VP and chief engineer, then was sales manager of WFEN -AM -FM KCBD -TV Lubbock, Tex., and its satellite, Deaths Philadelphia. He joined WSTW (then KSWS -TV Roswell, N.M., appointed di- William C. Dempsey, 53, president and WDEL -FM) in 1964. He is survived by rector of engineering of stations after general manager, WZZM -FM -TV Grand his wife, Mary, and six children. transfer of ownership from Caprock Rapids, Mich., died June 26 at his home Pauline Townsend, 62, TV and film Broadcasting to State Telecasting Co., there, of carbon -monoxide poisoning, an writer, died June 23 in Los Angeles. Columbia, S.C. -based firm. apparent suicide. Mr. Dempsey joined She is survived by her husband, Leo, John Tollefson, technical supervisor, stations' licensee, West Michigan Broad- also TV writer, and one son.

FoiThsßecoii!®

As compiled by BROADCASTING, June 22 Warman Communications Inc. retained in hearing New TV stations status (Dots. 18938-9). Action June 17. through June 29 and based on filings, Actions on motions Chief Hearing Examiner Arthur A. Gladstone authorizations and other FCC actions. in Los Angeles (Los Angeles Unified School Dis- Hearing Examiner Lenore G. Ehrig in Jackson, trict and Viewer Sponsored Television Founda- Abbreviations: Alt. -alternate. ann.- announced. Miss. (Lamar Life Broadcasting Co., et al.), TV tion), TV proceeding. denied motion filed by ant.- antenna. aur.- aural. aux.- auxlllary. CATV proceeding, on request of Lamar Life Broadcast- Viewer Sponsored Television Foundation, to -community antenna television. CH- critical ing Co., ordered hearing to reconvene on June change site of hearing from Washington to Los hours. CP- construction permit. D -day. DA -di- 24, 10 a.m. (Dots. 18845- 6.7 -8 -9). Action June 21. Angeles (Dots. 19100 -1). Action June 17. rectional antenna. ERP- effective radiated power. Hearing Examiner Lenore G. Ehrig in Green - Hearing Examiner Chester F. Naumowia Jr. in khz- kilohertz. kw- kilowatts. LS -local sunset. burg, Pa. (Western Broadcasting Corp. and War- Los Angeles (Los Angeles Unified School District mhz- megahertz. mod.- modification. N- night. man Communications Inc.), TV proceeding, and Viewer Sponsored Television Foundation), PSA- presunrise service authority. SCA- subsidiary granted motion by Western Broadcasting Corp. TV proceeding. granted petition by Viewer Spon- communications authorization. SH- specified hours. for leave to amend its application to reflect with sored Television Foundation for leave to amend special drawal of John H. Norris as president, directo its application to show appointment of new mem- SSA- special service authorization. STA- and stockholder, and his relinquishment of any ber of its board of directors, and precluded peti- temporary authorization. trans.- transmitter. UHF claim to reimbursement; granted joint request fo tioner from advancing new member as matter to -ultra high frequency. 1J-unlimited hours. VHF approval of agreement and approved agreement be considered in comparative evaluation of ap- -very high frequency. vis.- visual. w- watts. - between parties; and ordered application of West plicants (Does. 19100 -1). Action June 18. educational. ern Broadcasting dismissed and application o Other actions Review board in Homewood, Ala., TV proceeding, granted extension of time to and including June 24 to file exceptions to supplemental initial decision (Dots. 15461, 16760 -1, 16758). Action NCTA EDWIN TORNBERG June 21. Review board in Jacksonville, Fla., TV proceeding, granted joint petition for approval of settlement agreement filed by Florida- Georgia Tele- & COMPANY, INC. vision Co., The New Horizons Telecasting Co., 1971 Florida Gateway Television Co. and Community First Corp., and application of Channel 12 of Jacksonville, Inc., corporation formed by merger of competing applicants, for CP for TV ch. 12, Jacksonville (Does. 10834, 17582-4). Action Hospitality Suite June 21. Rulemaking actions Los Angeles -FCC proposed rule making in THE SHOREHAM NORTH response to petition by Viewer Sponsored Tele- vision Foundation, to amend table of television ED TORNBERG assignments by addition of UHF ch. 68 to Los Angeles, as third educational TV reservation. ED WETTER DOUG KAHLE FCC proposed changes in TV table of assignments in Mississippi communities of Booneville, Clarksdale, Columbia, Columbia, Hattiesburg, Natchez, Oxford, and Senatobia. Action June 16.

64 BROADCASTING, July 5, 1971 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 COHEN & DIPPELL JANSKY & BAILEY - Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers Suite 402, Park Building CONSULTING ENGINEERS Formerly GEO. C. DAVIS 6400 Goldsboro Road 527 Mooney Bldg. 1812 K St., N.W. Box 798, Upper Montclair, N.I. 07043 Bethesda, Md. 20034 783 -0111 Wash., D.C. 20006 296 -6400 13011 229 -6600 Phone: 12011 746 -3000 Washington, D. Member AFCCF. C. 20004 Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Consulting Engineers LOHNES & CULVER Everett L. Dillard CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers Edward F. Lorentz 1771 N St., N.W. 296 -2315 2922 Telestar Ct. (7031 560 -6800 1242 Munsey Building PRUDENTIAL BLDG. Washington, D. C. 20004 347 -1319 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (2021 347 -8215 WASHINGTON, D. C. 20005 Member AFCCE Member APCCE 3f ember AFCCE Member AFCCE

MOFFET STEEL, ANDRUS & ADAIR A. EARL CULLUM, JR. SILLIMAN, KEAR & KENNEDY & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS 711 14th St., N.W. 2029 K Street N.W. 1302 18th 5t., N.W. Hudson 3 -9000 INWOOD POST OFFICE Washington, D. C. 20006 DALLAS, TEXAS 75209 Republic 7 -6646 WASHINGTON, D. C. 20036 (202) 223 -4664 (214) 631 -8360 Washington, D. C. 20005 Member AFCCF. (301) 827 -8725 Member AFCCE .1f. sbrr .1Fr "r'E Member AFCCE

HAMMETT & EDISON JULES COHEN CARL E. SMITH JOHN B. CONSULTING ENGINEERS HEFFELFINGER & ASSOCIATES CONSULTING RADIO ENGINEERS Radio fr Television Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming Pl. Hiland 4 -7010 Box 68, International Airport 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 San Francisco, California 94128 Washington, D. C. 20036 Phone: 216 -526-4386 (415) 342 -5208 KANSAS CITY, MISSOURI 64114 Member A POOP Member AFCCE Member AFCCE

VIR N. JAMES E. HAROLD MUNN, JR. ROSNER TELEVISION ORRIN W. TOWNER CONSULTING RADIO ENGINEERS SYSTEMS Application and Field Engineering BROADCAST ENGINEERING Consulting Engineer 345 Colorado Blvd. -80206 CONSULTANT ENGINEERS- CONTRACTORS (Area Code 303) 333 -5562 11008 Beech Road Phone: 29 South Mall Data Fone (303) 333 -7807 Boo 220 Anchorage, Kentucky 40223 DENVER, COLORADO Coldwater, Michigan --49036 Plainview, N.Y. 11803 Member AFCCE Phone: 517- 278 -6733 15161 694 -1903 15021 245 -4673

TERRELL W. KIRKSEY Consulting Engineer

5210 Avenue F. SERVICE DIRECTORY Austin, Texas 78751 (512) 454 -7014

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY la Be Seen by 120,000' Readers - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS AM -FM -TV FOR AM -FM -TV neers and technicians -applicants for Washington, D. C. 20036 am fm tv and facsimile facilities. 103 S. Market St. 445 Concord Ave. for availabilitles Lee's Summit, Mo. Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone: (202) 638 -1022 Phone Kansas City, Laclede 4 -3777 Phone 6171 876 -2810 readers per copy. Existing TV stations Hearing Examiner Lenore G. Ehrig in West Review board in Owensboro, Ky., AM proceed- Final actions Branch, Mich. (Ogemaw Broadcasting Co.), AM ing, in response to petition by L and L Broad- KMEX -TV Los Angeles- Broadcast Bureau proceeding, set certain procedural dates; scheduled casting Co. requesting addition of site availability granted license covering aux. ant. system. Action hearing for Sept. 15 (Doc. 18835). Action June 17. and expanded financial issues against Hancock County Broadcasters, Hawesville, Ky., and dele- June 16. Hearing Examiner Lenore G. Ehrig in Hawes - tion of financial issues against its own applica- dale, Pa. (Wayne County Broadcasting Corp.), KRON -TV San Francisco- Broadcast Bureau tion, modified issues to require information on granted mod. of CP to extend completion date to AM proceeding, granted petition by applicant for legal expenses leave to amend its application to include new Hancock County's payroll and Dec. 24. Action June 24. (Dots. 19068 -70). Action June 17. bank letter (Doc. 19038). Action June 17. WTVI(TV) Miami-Broadcast Bureau granted Chief Examiner A. license covering utilization of authorized Hearing Arthur Gladstone Call letter application presently in Greenwood, S.C. (Grenco Inc. and Radio alternate main driver as aux. trans.; and granted trans. June Greenwood Inc.), AM and FM proceeding, de- Hagadone Capital Corp., Honolulu -Requests license covering aux. and ant. Action nied motion by Chief, Broadcast Bureau, to post- 16. KISA. pone adjournment of hearing date (Dote. 19176-7). KALR(TV) Lincoln, Neb.-Broadcast Bureau Action June 16. granted CP to replace expired permit for new Hearing Examiner Isadore A. Honig in East Existing AM stations station. Action June 16. St. Louis, Ill. (East St. Louis Broadcasting Co. oKTXT -FM -TV Lubbock, Tex.- Broadcast Bu- and Metro -East Broadcasting Inc.), AM proceed- Final actions reau granted mod. of license covering name change ing, granted petition by East St. Louis Broadcast- to Texas Tech University. Action June 23. ing Co. for leave to amend its application to KBHS Hot Springs, Ark.- Broadcast Bureau reflect change in address and occupation of granted CP to install new trans. for aux. use. Robert D. Price and his deletion as proposed Action June 21. Actions on motions public relations director -trans. engineer, and to change and add items of financial aspects (Does. KWUN Concord, Calif.- Broadcast Bureau changes in pat- Hearing Examiner Jay A. Kyle in Norfolk. Va. 17256-7). Action June 21. granted CP to make minor DA (WTAR Radio -TV Corp. [WTAR -TV] and Hamp- terns; specify new MEOV's. Action June 22. Hearing Examiner Jay A. Kyle in Statesboro ton Roads Television Corp.), TV proceeding, dis- Alamosa, Colo. Broadcast Bureau by Roads and Jesup, both Georgia, (Community Radio KGIW - missed as moot pleading filed Hampton granted CP to install new trans. for aux. use. Television designated as request to System and Morris' Inc.), AM proceeding, on Corp. file re- Action June 21. sponse to reply and response concerning proposed request of Broadcast Bureau, rescheduled hearing WTAR -TV amendment (Doe. 18791 -2). Action for June 28 (Does. 17722, 18395). Action June 22. KFML -AM -FM Denver - Broadcast Bureau June 17. Hearing Examiner Jay A. Kyle in Ponce, Puerto granted mod. of licenses covering change in name licensee Broadcasting Inc. Rico (Radio Antilles Inc. and Zaba Radio Corp.), of to KFML Action Hearing Examiner Chester F. Naumowicz Jr. in June 16. Los Angeles (Los Angeles Unified School District AM proceeding, set certain procedural dates and and Viewer Sponsored Television Foundation). recessed hearing to Oct. 4 (Dots. 18564, 18566). WOGO New Smyrna Beach, Fla.- Broadcast TV proceeding, scheduled hearing for July 20 Action June 22. Bureau granted CP to move trans. site 250 ft. southeast change ant. (Does. 19100 -1). Action June 22. Hearing Examiner Jay A. Kyle in Yorktown, of Yacht Club Island; Tex. (DeWitt Radio), AM proceeding, granted Action June 17. Other action motion by Broadcast Bureau to hold applicants WSB Atlanta- Broadcast Bureau granted CP Don Renault and Edwin Zaiontz in default for to install new second alternate main trans.; remote Review board in Daytona Beach, Fla., TV pro- failure to prosecute their application, dismissed control permitted. Action June 22. ceeding, granted request by Cowles Florida Broad- application with prejudice. and terminated pro- KKON Kealakekua, Broadcast Bureau casting Inc. (WESH -TV Daytona Beach) for ex- ceeding (Doc. 18528). Action June 21. Hawaii- granted CP to increase power to 5 kw, change tension of time to July 6 to reply to responsive pleadings its motion strike Hearing Examiner Herbert Sharfman in Free- trans.; remote control permitted. Action June 22. to to supplement to West both Pennsylvania, Central Florida Enterprises Inc.'s comments on land and Hazleton, Broadcast Bureau granted Inc. and Broadcast- WDY Calais, Me.- motion to change issue. Action June 25. (Summit Broadcasting, CBM license covering use of former main trans. for ers 7 proceeding. scheduled certain Inc.), AM aux. only. June 28. new procedural dates and scheduled hearing for purposes Action Sept. 20 (Dots. 18489- 90-91). Action June 24. KLGR Redwood Falls, Minn. -Broadcast Bu- reau granted license covering use main James F. in of former New AM stations Hearing Examiner Tierney Guayama trans. for aux. purposes only. Action June 28. and Yabucoa, both Puerto Rico (Fidelity Broad- Actions on motions casting Corp.. et al.), AM proceeding, on request KWLG Wagoner and KVIN Vinita, both Okla- of Fidelity Broadcasting Corp., changed certain homa-FCC denied applications by Wagoner Hearing Examiner Frederick W. Denniston in procedural dates and scheduled hearing for July Radio Co. for renewal of license of KWLG and Las Cruces, N.M. (Marvin C. Hanz), AM pro- 20, 10 a.m. (Dots. 19055 -6-7). Action June 21. by Vinita Broadcasting Co. for renewal of license in ceeding, on request by Chaparral Broadcasting of Opinions Review in East of station KVIN, and for CP for new FM Chief, Office and Vinita (Dots. 18085 -7). Action June 16. Services Inc., Las Cruces Broadcasting Co. and St. Louis, Ill. (East St. Louis Broadcasting Co. Broadcast Bureau, indicating desire to cross- and Metro -East Broadcasting Inc.), AM proceed- KEYS Corpus Christi, Tex.- Broadcast Bureau examine Hanz with respect to material contained ing, granted request by East St. Louis Broadcast- granted CP to install new trans. for aux. use; in amendment of his application, ordered Hans ing Co. and extended through July 6 time to file remote control permitted. Action June 22. to prepare and file testimony in support and ex- replies to Broadcast Bureau comments on and KLO Ogden, Utah -Broadcast Bureau granted planation of changes in programing proposed in Metro -East Broadcasting Inc.'s opposition to amendment to application granted by order re- CP to change daytime hours of operation from motion of East St. Louis Broadcasting Co. for directional to nondirectional; conditions. Action leased June 4, with each counsel participating final decision (Dots. 17256 -7). Action June 23. herein by June 30; scheduled further hearing to June 21. convene on July 6 (Doc. 18714). Action June 16. Other actions FCC denied petition by Star Stations of Indiana Hearing Examiner Frederick W. Denniston in Inc., Central States Broadcasting Inc. and Star Cleveland, Tex. (Stephen Van Sadler), AM pro- Review board in Brush, Colo., AM proceeding, Broadcasting Inc. that commission disqualify itself ceeding, on motion of Broadcast Bureau, directed in response to petition by Broadcast Bureau, en- from further consideration of proceeding involv- Stephen Van Sadler to produce and permit in- larged issues in proceeding involving mutually ing renewal applications for the five Star stations spection and copying of documents on or before exclusive applications of Pettit Broadcasting Co., (Does. 19122-25). Action June 24. July 13, in offices of Van Sadler's Washington A. V. Bamford and Brocade Broadcasting Co. for counsel, or at such other place as is mutually CP's for new AM at Brush, Colorado Springs, Actions on motions agreeable between counsel and counsel for Broad- and Boulder, all Colorado (Does. 19157 -9). Ac- cast Bureau (Doc. 19194). Action June 22. tion June 21. Hearing Examiner Millard F. French in Lexing- ton, Ky. (Bluegrass Broadcasting Co. (WVLKI), AM proceeding, granted motion by applicant and extended to July 6 time to file reply findings (Doc. 18285). Action June 18. Hearing Examiner Chester F. Naumowicz Jr. in Please send SUBSCRIBER Gulfport, Miss., and Americus, Ga. (Charles W. Dowdy [WROA] and Sumter Broadcasting Co. SERVICE [WISK]), AM proceeding, granted joint petition to approve agreement and accepted agreement as 1 year $14 amended by parties; ordered application of Sumter 2 years $27 Broadcasting Co. dismissed; and ordered prehearing conference for June 25, 9 a.m., for purpose Broadcasting 3 years $35 of establishing schedule for hearing on issue (Does. TELEVISION ANO RADIO O THE BUSINESS WEEKLY OF 18941 -2). Action June 17. Condo Add $4 Per Year Name Position Foreign Add $6 Per Year Deputy Chief, Office of Opinions and Review in Gaithersburg, Md. (Nick J. Chaconas [WHMC]), 1971 Yearbook $13.50 AM proceeding, granted request by applicant and extended through June 28 time to file reply to Company opposition to petition for reconsideration and 1971 CAN Sourcebook supplement thereto (Doc. 18391). Action June 21. Business Address $8.50 Home Address Other action City State Zip Payment enclosed Review board in Vancouver, Wash., AM pro- Bill me ceeding, in response to petition by Broadcast Bureau, review board has enlarged issues in BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. KVAN Vancouver, license renewal proceeding to 20036 include issue to determine circumstances surrounding preparation of engineering portion of J license application filed by Cathryn C. Murphy, ADDRESS CHANGE: Print new address above and attuh address label from resent Issue. or print old address licensee, whether application contains misrepre- Including rio code. Please allow two weeks ter processing. mailing labels are addressed one to two issues In advance. sentations to commission, and, if so, what effect this has on her qualifications to be commission licensee (Doc. 18672). Action June 18.

66 FOR THE RECORD BROADCASTING, July 5, 1971 Fine les R. Lutz for leave to amend his application frequency to 41 and 67 khz, and add telemetrying by supplementing community survey showing and service. Action June 15. WMGW Meadville, Pa.- Broadcast Bureau by clarifying areas and population to be served, notified licensee that it has incurred apparent and deleted engineering WIGL(FM) Miami -FCC denied petition by exhibit from proposed Mission East Co. requesting reconsideration of liability for forfeiture of $200 for failure to pro- amendment (Docs. 19211 -12). Action June 24. vide data concerning equipment performance Sept. 9, 1970, commission action denying Mission East's request for waiver rules, and measurements in violation of rules. Action June 16. Hearing Examiner James F. Tierney in Searcy, of returning Ark. (Home Industries Inc. and Tellum Broad- its application for mod. of WGIL CP. Action Call letter applications casting Co. of Searcy), FM proceeding, granted June 24. Petition by Tellum Broadcasting Co. for leave to WYCA(FM) Hammond, Ind. -Broadcast Bu- WITS, Lighthouse Broadcasting Co., Jupiter, amend its application to reflect matters related reau granted license covering new aux. trans.; Fla.- Requests WRYZ. to modified financial issue and other issues (Dots. ERP 30 kw; ant. height 400 ft. Action June 28. 18989 -90). Action June 15, WMDN, The Patten Broadcasting Co., Midland, WOI -FM Ames, Iowa - Broadcast Bureau Mich. -Requests WMPX. Hearing Examiner James F. Tierney In Searcy, granted CP to change trans. location to I mile Ark. (Horne Industries Inc. and Tellum Broad- south of Alleman, Iowa; install new ant.; make Designated for hearing casting Company of Searcy Inc.), FM proceeding, changes in ant. system; ERP 100 kw; ant. height set certain procedural dates and scheduled hear- 1,490 ft.; remote control permitted (BPED- 1249). KTLK Denver, Colo. -FCC designated for hearing for Oct. 19, 1971 (Docs. 18989 -90). Action Action June 22. ing application by Action Radio Inc., for renewal June 21. WJTO -FM Bath, Me. Broadcast Bureau of license of KTLK, because - inquiries into opera- Hearing Examiner James F. Tierney in Tulsa, granted license covering new FM; ERP 3 kw; tion of station raise "serious questions" about The Village ant. height 175. Action June 28. applicant's qualifications to remain commission and Oklahoma City, all Oklahoma, (Oklahoma Broadcasting Co., et al), FM licensee. Action June 24. pro- WESM(FM) Prince Frederick, Md- Broadcast ceeding, granted petition by American Christian Bureau granted license covering new FM; ERP College Inc. to reflect additional information re- 1.85 kw; ant. height 370 ft. Action June 28. garding its efforts to ascertain community needs New FM stations and to clarify its right to conduct its proposed WDTH(FM) Duluth, Minn. -Broadcast Bureau radio business under commission's order released granted license covering new FM; ERP 100 kw; Applications April 14 (Docs. 18951 -2, 18954 -5, 19195). Action ant. height 550 ft. Action June 28. June 15. WHLB -FM Virginia, Bureau Plano, 111.- Dennis F. Doelitzsch -Seeks 107.1 Minn. -Broadcast granted license covering new ERP 100 kw; mhz, 1.425 kw. Ant. height above average terrain Hearing Examiner James F. Tierney in Harri- FM; ant. height 105 ft. Action June 28. 97 ft. P.O. address Route 1, Marion, III. Estimated man, Tenn. (Folkways Broadcasting Co. and construction cost $8,137; first -year operating cost Harriman Broadcasting Co.), FM proceeding, WMGM(FM) Atlantic City, N.J. -Broadcast $6,616; revenue $30,000. Principals: Dennis F. granted petition by Harriman Broadcasting Co. Bureau granted CP to install trans. and ant.; Doelitzsch, sole owner. Mr. Doelitzsch has 28% for leave to amend its application to reflect sup- change ERP to 20 kw; ant. height to 145 ft. interest in WDDD(AM) Marion, Ill. Ann. June plemental survey regarding community problems Action June 23. Issue (Docs. 18912 -3). Action June 15. 16. KOB -FM Albuquerque, N.M. -Broadcast Bu- Paris, Ohio -Calvary Christian College. Seeks reau granted request for SCA on sub -carrier 90.1 mhz, 10 kw. Ant. height above average ter- Other actions frequency of 67 khz. Action June 21. rain 301 ft. P.O. address P.O. Box 1, Paris, Ohio WGCL(FM) Cleveland - Broadcast Bureau 44669. Estimated construction cost first - $8,500; Chief, Office of Opinions and Review in Leisure granted license covering changes of main trans. year operating cost $4,070; revenue none. Princi- City and Florida Broadcast- Goulds, both (Resort and to use alt.-main trans. as an aux. trans.; Johannes Maas, president, et al. ing pals: Dr. Ann. Co. and Fine Arts Broadcasting Co.), FM ERP 40 kw; ant. height 600 ft. Action June 28. June 2. proceeding, granted request by Resort Broadcast- Luverne; Minn. -Siouxland Broadcasting Inc. ing Co. and extended through July 2 time to file WONE -FM Dayton, Ohio -Broadcast Bureau application for review of review board's memo- granted CP to change trans. location to 96 West Seeks 100.9 mhz, 3 kw. Ant. height above aver- randum opinion and order, released June 17 age terrain 238 ft. P.O. address Old Highway 16, (Does. 18956, 18958). Action June 21. East, Luverne, Minn. 56156. Estimated construc- on 74) tion cost $27,785; first -year operating cost $4,000; Review board in Wichita, Kan., FM proceeding, (Continued page revenue $24,000. Principals: Paul C. Hedberg, denied appeal from dismissal by FCC Hearing majority stockholder. Ann. June 16. Examiner of application by KAKE -TV and Radio 'Oneonta, N.Y. -Student Association of State Inc. for construction authority for new Wichita (Docs. 18515 June 24. University College at Oneoenta. Seeks 90.9 mhz, FM -6). Action 10 w. Ant. height above average terrain 82 ft. Review board in Williamson. W. Va., FM pro- P.O. address c/o Robert E. Brown, Instruction ceeding. granted petition by Three States Broad- Resources-SUCO, Oneonta, N.Y. 13820. Estimated casting Co., applicant for a new FM at Matewan, construction cost $1,810; first-year operating cost W. Va., for extension of time to and including $1,000; revenue none. Principals: Robert E. July 6 to file responsive pleadings to petition to Brown, faculty advisor, et al. Ann. June 10. enlarge issues, filed by Harvit Broadcasting Corp., competing applicant for new FM at Williamson D Actions on motions (Docs. 18456 -7). Action June 21. Hearing Examiner Basil P. Cooper in Fort Smith, Ark. (KFPW Broadcasting Co.), FM pro- Call letter applications AUDIO CONSOLES at ceeding, dismissed as for moot applicant's petition Teletronics Inc., Waycross, Ga. Requests leave to amend filed Feb. 4, 1970; granted ap- - plicant's petition for continuance of hearing and WACL -FM. continued hearing scheduled for June 17 to Sep- Monticello Broadcasting Co., Monticello, Ill. - REALISTIC PRICES tember 23 (Doc. 18241). Action June 17. Requests WVIJ(FM). Hearing Examiner Basil P. Cooper in Donald- Ossining High School, Ossining, N.Y. -Re- sonville, La. (Lafourche Valley Enterprises Inc. quests WOSS(FM). and Soul Broadcasters), FM proceeding, scheduled further hearing conference for June 24 (Dons. WSOQ Inc., North Syracuse, N.Y.- Requests 19004 -5). Action June 22. W SOQ- M. Hearing Examiner Frederick W. Denniston in Sun Broadcasting Inc., Sun Prairie, Wis. -Re- -11°1"1.1.111ftiM0014 Corpus Christi, Tex. (The Big Chief), FM pro- quests WYXE(FM). ceeding, granted petition by applicant for leave to amend his application to update financial and Call letter action programing data (Doc. 19089). Action June 22. Hearing Examiner Millard F. French in Wil- The University of Nebraska, Omaha-Granted liamson and Matewan, both West Virginia, (Harvit KVNO(FM). Broadcasting Corp. and Three States Broadcasting Drexel University, Philadelphia Granted MONO STEREO Co.), FM proceeding, granted request by Harvit WKDU(FM). - Broadcasting Corp. and continued date for exchange of exhibits to July 6, and date for hear- Valley Broadcasting Co., White Sulphur Springs, 5 CHANNEL $ 995. $1595. ing from June 22 to July 28 (Docs. 18456-7). W. Va.- Granted WSLW(FM). Action June 17. 8 CHANNEL $1695. Hearing Examiner Forest L. McClenning in Designated for hearing $2495. Sarasota, Fla. (Christian Fellowship Mission Inc.), Battle Creek, Mich. -FCC designated for hear- FM proceeding, on own motion, ordered hearing ing mutually exclusive applications for WVOC, PRE -WIRED to resume on Aug. 24 (Doc. 18971). Action June Inc. and Michigan Broadcasting Co., for new FM 17. to operate on 95.3 mhz, at Battle Creek. Action 5 SYSTEM $1995. $2995. Hearing Examiner Ernest Nash in Ardmore, June 24. Okla. (Douglas C. Dillard and Arbuckle Broad- casters Inc.), FM proceeding, scheduled further prehearing conference to convene on June 29, 9 Existing FM stations ELECTRONIC 19198 -9). June 21. a.m. (Dots. Action QRK PRODUCTS, INC. Hearing Examiner Chester F. Naumowicz Jr. in Final actions Corona, San Bernardino, and Upland, all Cali- 1568 NORTH SIERRA VISTA. FRESNO. fornia (Major Market Stations Inc., et al.), FM KWFM(FM) Tucson, Arizon.- Broadcast Bu- CALIF. 93703 Phone: (209) 254.4213 proceeding, continued certain procedural dates, reau granted CP to change trans. site to 2550 A Subsidiary of CCA and hearing to remain at Aug. 23, 10 a.m. (Doc. North Los Altos Avenue; change ant. height to 19062, et al.). Action June 18. 55 ft.; remote control permitted; condition. Action CCA ELECTRONICS CORP. June 16. 716 JERSEY AVE.: GLOUCESTER CITY. Hearing Examiner Herbert Sharfman in Shell N J. 08030 Phone: 456-1716 Lake, Wis. (Erwin Gladdenbeck and Charles R. WLBH(FM) Hartford, Conn. -Broadcast Bu- (609) Lutz), FM proceeding, granted petition by Char- reau granted mod. of SCA to change subcarrier

BROADCASTING, July 5, 1971 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Help Wanted 300 per word -$2.00 minimum. Situations Wanted 250 per word -$2.00 minimum. All other classifications 350 per word -34.00 minimum. Applicants: If tapes or films are submitted, please send $1.00 for each package Display ads. Situations Wanted (Personal ads) -$25.00 per inch. All others -$40.00 to cover handling charge. Forward remittance sep ly. All transcriptions, pho- per inch. 5" or over billed at run-of-book rate. Stations for Sale, Wanted to tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING Buy Stations, Employment Agencies, and Business Opportunity advertising require expressly repudiates any liability or responsibility for their custody or return. display space. Agency commission only on display space. No charge for blind Deadline for copy: Must be received by Monday for publication next Monday. box number. Please submit copy by letter or wire. No telephone calls accepted without Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. confirming wire or letter prior to deadline. 20036.

Radio Help Wanted Sales continued Announcers continued

Growing midwest radio company has a need for Country deejay -first class ticket- experienced. Pay Management personnel beyond its ability to use its own people. commensurate with qualifications. No drinkers. No Our steady growth has created a need for a sales collect calls. Send resume to general manager, oriented Station Manager, a Sports Director, and KWBA, Baytown, Texas 77520. Station manager -with emphasis on sales. Growth experienced engineer, a salesman, and an announcer. opportunity in Southeast. Top 50 market. Box F -243, Our company provides opportunity as well as secu- First ticket dee jay. No maintenance. Late after- profit sharing, BROADCASTING. rity, with full hospitalization, growth noon tour. Excellent salary. Experienced. For pop - oriented management and an atmosphere in which contemporary 5000 watt station. Great area. Resume radio professionals can grow. We are all radio and Sales- minded responsible manager to take complete and tape immediately. Tim Burns, Program Director, in markets in the Midwest. We would like to hear charge of small successful station near New York WAHT, P.O. Box 15, Lebanon, Penna. needed guarantee and complete resume from you. Write Box G -60, BROADCASTING, with City. Send background, salary needs and reasons why you are to Box G -25, BROADCASTING. Staff promotion, 6- midnight shift at WVOJ will the person we need. E.O.E. soon be open. Top notch facilities -excellent pay for permanent professional -first ticket -send tape Selling manager, suburban station, midwest. Expe- Modern -contemporary- format WWPF, Palatka, Florida rience, references, personal data to Box G-68, to Post Office Box 37150, Jacksonville, Florida offers free rein and top dollar to right sales man. 32205. BROADCASTING. ager. Write fully outlining experience, references and availability. Management ability with sales experience for new Technical small town AM, approximately 200,000 within 0.5 Aggressive salesman needed nationwide. Prefer under single. Rush photo and resume: Stage 70 mil contour -air ability not required. Promotion thirty; Chief engineer for directional AM -FM stereo. Must Syndications, Box 1121, Decatur, Illinois 62525. from station manager to general manager likely be very experienced, know his business, be a when P81. is in black. With luck we will be pro- willing worker and take pride in his work. Ours graming regularly two months before Christmas. Announcers is a small, but fast growing market in the nicest WGLX, Box #161, Galion, Ohio 44833. climate in southern California. Excellent clean Major northeast 50,000 watts needs contemporary facilities. Start up to $700 per month plus great Station manager who sincerely enjoys selling and air personality. Also need qualified production fringe benefits. An equal opportunity station. Send has ability to motivate others. Must be willing to director. Please send tape, resume, and checkable resume, references, picture to Box F-245, BROAD- execute ownership policies. This is an excellent references. Box F -121, BROADCASTING. CASTING. opportunity for an aggressive, dedicated, hard small market needs mature sounding, good working broadcaster. Station is a fulltimer with an Virginia fulltime AM-FM station in southeast looking for outstanding news, sports and music image. Beautiful voice, with first class license. Good coverage AM/ settled chief engineer. No announcing involved. midwest market with a major college. We are an FM, lots of activity; block programing, friendly, Must be capable of complete maintenance. Small expanding group and appreciate good management solid. Box F -172, BROADCASTING. town with good schools, college, and mild climate. talent. If you have a successful track record that $125 to $150 weekly starting salary. Submit de- knocking the rock format and re- can be verified let's get acquainted. Call Charlie We are off strict tailed application, with photo, to Box F -293, BROAD- Powers, 618 -942 -2181, days; 618 -993-5151 after 7:30 taining the best of the contemporary music with CASTING. P.M. Equal opportunity employer M/F. modern MOR. To complete the package we need bright, communicative announcers who can project Small market Maryland station: First phone man for personal appeal to young adults as well as the transmitter watch. Box F.298, BROADCASTING. Sales 30 group. Also, if you can lead a program or news department to fit this format, reply promptly with Outstanding income for radio engineer at south- complete information and tape. Station located in eastern small market owner -operated station. Must track record. Man- Radio sales for Baltimore with middle south university city. Box F -195, BROAD- be experienced in AM, FM, automation and back- aging now or capable of. Top opportunity. Unique CASTING. ground music installation and maintenance. Added situation. Good starting salary. Box F-163, BROAD- income for selling background music. Family man CASTING. Morning man -personality, some PD experience help- preferred. Box G-59, BROADCASTING. ful. Good salary, station, community. Prosperous Advanced sales training provided experienced radio- central Penna. area. Send air check, complete re- Chief engineer for three tower directional, 1000 man with drive. College or equivalent business sume ... Box F -303, BROADCASTING. watt full time. In process of installing new trans- experience. Prefer businessman type 25 or over. mitter and console. Send resume to General Man- Start at modest guarantee and leap forward as you Bright morning man. For one of upstate New York's ager, KWBA, Baytown, Texas 77520. u 50,000. great radio stations. $140.00 week. Resume and Resume, photo. Box F -22Oá BROADCASTING. tape to Box G-14, BROADCASTING. Chief engineer needed immediately AM /FM Indiana. 812 -482.2131. All -rite man, first class ticket required, for a top Head sales department of major midwest market rocker in northeast. Submit resume and tape. Box man AM -FM combination. Need excellent "idea" G -40, BROADCASTING. who knows how to create the "gimmick" that will News sell. Must have good track record and must be will- Station in large New England market is seeking a Wanted immediately-medium size market in north- ing to start with very nominal salary plus in- slot. Personality must "hot rock jock for nitetime east. Box G -38, BROADCASTING. credibly attractive percentage arrangement. Very be proven. Send resume & tape. Box G-46, BROAD- small guarantee but fantastic income possibility for CASTING. a right man. Box F -260, BROADCASTING. Experienced radio newsman who wants to live in small community, breathe fresh air and have a good mid - 50 kw IA clear channel non -network station in ¡ob. Must be able to write commercials, do produc- be is tapes Saks manager with proven track record. Must west accepting audition from air personal- tion, run tight board, and be interested in news outstanding personal salesman. Station is fulltime ities for afternoon drive program which is number gathering. KKAN, Box 307, Phillipsburg, Kansas with excellent area profile in medium midwest one in market 18 -50 plus. Stress is on program pur- 67661. market. You must be pleasantly aggressive and de- pose, preparedness, wit, charm, and ability to com- sire station management. Send resume to Box F -287, municate. If available tape should include exam- Newsman experienced in gathering, writing and two telephone BROADCASTING. Equal opportunity employer M/F. ples of audience -way conversation. delivering, news with actualities in authoritative Box G -69, BROADCASTING. manner. Must be stable and professional to be im- Announcer-salesman. Georgia fulltime station look- portant part of five man news team on top adult KECK, modern C/W regional facility is looking for ing for man or woman experienced in both. 4 hour station in market. Air mail tape, complete resume, mature 1st phone personality. Must have good daily, remainder of time on sales. $125 references, salary requirements to Fred Bradshaw, board shift experience and the desire to live in Capital City Position open in July. Box F -292, WDBO, weekly guarantee. of 170,000 and home of major University. Stability News Director, Orlando, Florida. BROADCASTING. excellent pay and working congenial conditions, WNBF -AM -FM Binghamton, 13902 needs staff, plus chance for advancement with major chain N.Y. news director. Minimum 3 years broadcast news experi- Unusual opportunity for experienced pro in beauti- are what we offer. Rush tape and resume to Fred L. ence including one year news director experience. ful, dynamic Phoenix. Must be creative, ambitious, Scott, General Manager, KECK Radio, P.O. Box dedicated. Good music AM /FM operation part of 6006, Lincoln, Nebraska 68506, an equal opportunity growing chain. Send recent billings record and employer. Programing, Production, Others resume to Box G-16, BROADCASTING. Tan your hide and improve your talents "More Major southeastern modern country station seeking Immediate opening- Top -fifty market. Send resume. Music" rocker needs jock. KHLO, Hilo, Hawaii. aggressive, creative program director. Send com- Box G-37, BROADCASTING. plete resume, aircheck first letter. Box G-44, BROAD- Bright . . professional . stable . mature? CASTING. Tired of fighting traffic, ratings and air pollution? 50,000 watt country music formatted facility, rated Position now open for professional, bright all - A leading station in the top 60 market is #1, needs a sales manager that can lead and sell. searching around broadcaster. Contact Dwight Look, KKAN, a Excellent opportunity. Box G -41, BROADCASTING. for take charge on air program director who Box 307, Phillipsburg, Kansas 67661. knows how to get ratings. Send resume & tape. Box G -45, BROADCASTING. Medium -size market, contemporary station in New Needed, DJ with all- around knowledge, production, England is seeking an aggressive sales manager who copy, technician, too? Greatl Salary open. Stable OPS- MGR -DJ, w /1st ticket, C/W. should have strong wants to make money and build a future for him- position, no floaters. Call or write, Ray Lockhart, commercial voice, adept at production, and promo- self with a young broadcast company. Box G -47, Manager, KOGA, Ogallala, Nebraska 69153, 308- tion oriented. Contact: Iry Schwartz, WCLU, 1st BROADCASTING. 284 -3633. Natl. Bank Bldg., Cincinnati, Ohio 45202.

68 BROADCASTING, July 5, 1971 Programing, Production, Announcers continued Announcers continued

Others continued Announcer, first phone, over 2 years top -40 experi- Announcing school grad; third; endorsed, tight - ence; northeast preferred. Box G -10, BROADCAST- board. Draft-exempt, married. Looking for opportu- Continuity director- experienced. Must write copy ING. nity to start radio career; in or around the Pitts- that sells. Production knowledge essential. One burgh area. Contact Don Drew, 172 Ulysses St., Experienced DJ, newsman person dept. 70% straight copywriting . . 30% with special emphasis on Pittsburgh, Pa. 15211. production and spec. writing. We believe continuity news 3rd class FCC license- broadcast endorsement. writers are as valuable as D.J: s, can pay that way. Will relocate. Box G -11, BROADCASTING. Six years MOR/C&W-some sales -first- excellent Excellent fringe benefits. Bruce Bagg, Program Di- broadcast references -26- married -B.A. -Navy officer rector, WTAX, Box 3166, Springfield, Illinois 62708. Disc- jockeyAnnouncer, experienced. Tight board. -August discharge. Tape, resume. Don McClow, 904- Actor with full knowledge of all types of music. 264-8409, after 5. Midwest preferred. No small Mellifluous voice. Excellent diction. Creative 6 ver. markets please. Situations Wanted satile. Very dependable. Third endorsed. Box G.19, BROADCASTING. First phone. College, veteran, 22, Bill Wade grad., Management married, will relocate. Call Wayne Meier, 408 -262- If you believe that radio means communicating in- 2050. 3513 Madrid Dr., San Jose, Calif. 95132. Young, enthusiastic, top billing pro salesman de- stead of merely announcing, try me: First phone, sires management challenge. Married, dependable, college degree, top 40 /up-tempo MOR personality. Behold -top forty, MOR, or R&B stations. 28 years 1st phone. Will program, jock and sell it. Experi- Prefer the West. For aircheck and resume write old, single. Beginner that ain't too proud to beg for enced. No floater. Let's make money together. Hard Box G -21, BROADCASTING. a DJ job with an equal opportunity employer any- worker. Box G -1, BROADCASTNIG. where! Salary and hours open. Third class endorsed, Personality is what I offer your small to medium top student graduate from N.Y.C. School of An- Experienced capable manager, strong in sales, pro- market. 3 yrs. experience top -40, MOR, under- ouncing & Speech. Former pro songwriter /singer. graming, promotion, administration. Family. Cur- ground. My hard work not appreciated. Match $110 For audition tape /resume, call 212-693 -7460 or 212- rently Maryland. Box G -24, BROADCASTING. a week. 3rd phone working on first. Box G -27, 677-1111 Ext. 467, or write to Billy Ferrell, 118 BROADCASTING. Fenimore Street, Brooklyn, N.Y. 11225. Your station not a credit to the community, a debit to your bank account? You've got problems. Let me Six years experienced 1st phone -wants to grow. Experienced announcer, first class license, produc- help. South. Box G-29, BROADCASTING. Presently morning man -also part-time TV & sales. tion and news background. Single -draft exempt. Dependable-family -25. Needs $750. Box G -30, Desire position in Colo., Idaho area. Contact 161/2 years successful, profitable one station man- BROADCASTING. Gregory J. Hules, 612 -545 -5404. agement /sales record. Available now. Resume, or Detroit personal i nterview. Paul Parker, 1004 Clyde Drive, A with first phone, one ratings, ambition, part, full, anything to remain. Experi- Jacksonville, N.C. 28540. 919- 455-0019. family, looking for position with good medium or enced. 881 -9348. major market station. Will travel. Box G -32, BROAD CASTING. Top-40 jock. Currently employed at Pulse rated #1 Sales station in top -50 market. Single, military complete, Experienced, mature announcer with 1st phone. 3rd endorsed. 313 -234 -0111. Aggressive, energetic young man. Six years experi- MOR, CW or Gospel. Limited sales. Box G-35, ence radio, all departments. Presently selling. Desire BROADCASTING. Announcer -third phone. Sincerely desire to learn opportunity to make in excess of $12,000 in sales broadcast sales. Seeking dual position. Happy to Want to work with professionals. For resume write Bright young Englishman for your progressive rock relocate. Family man. Age twenty -one. Tape, re- Box G -2, BROADCASTING. or groovy MOR station. 2 years UK experience + sume, picture Immediately available. Bob Warford, N.Y.C. school grad, hang -up -no ticket. Box G -42, 408 -732-7168. Young, aggressive + creative salesman in major BROADCASTING. market seeks position with potential -excellent sales Black announcer -newsman, with six months experi- record, management experience. Box G -26, BROAD- Experienced announcer, newscaster, salesman, ver. ence, first class ticket, two years college . ex- CASTING. satile, creative, tight- board, third -endorsed, finish- Marine, 24 years old, married. Willing to trade ing first, will relocate. Box G -49, BROADCASTING. dedication and hard work for opportunity to gain Successful salesman seeks top -50 market. Became experience in any phase of radio . job refer. top producer in medium /large market. No hangups. Sports PBP, eight years experience includes major ences available. Jim Scott, P.O. Box 500, Waukegan, Excellent references. Box G -58, BROADCASTING. college football, basketball and triple -A baseball. Illinois 60085. Available September 1st. Box G -50, BROADCASTING. Announcers Black D.J. -third- experienced -reliable. Can work Situations Wanted Technical Candid Mike, swap shop, MOR. First, small market, any type station, mature. Box G -57, BROADCAST- Michigan, Florida, anywhere. 315- 478 -8896. Box F-1, ING. Switcher, first, studio, transmitter, New York any- BROADCASTING. where. 315- 478 -8896. Box F-240, BROADCASTING. Play -by -play, experienced, energetic, young, air - 1st phone, beginner. Would like rocker, will travel. shift, unencumbered, relocate. Box G-62, BROAD- Box F -75, BROADCASTING. First phone. AM- FM -TV, prefer southeast, trans- CASTING. mitter. Box G -9, BROADCASTING. Michigan . surrounding area, di, copy, produc- Extra extra, read all about it. Sage great tion, experienced, 1. 313 -881.9348 or Box F -134, wit, Australia- cinematographer (15 veers experience) go- BROADCASTING. voice, P.D., ready to travel. Box G -66, BROAD- ing to Sydney in August. Will act as agent for CASTING. interested companies tied in with motion pictures Combe man, mature announcer /newscaster with 1st and still photography. Box G -12, BROADCASTING. phone, professionally trained in New York City, will Looking for a good Black announcer? Tevis Mike relocate. Box F -231, BROADCASTING. has worked for me for three years. We have trained Progressive chief engineer desires new challenge. him and he is good. He is a great soul jock but has FM. Now working 5 KW in medium market, up-tempo Experience includes major market, AM and more -he can work top -40, too. He has three years Box G -22, BROADCASTING. MOR. Seeking medium market young adult, per- college -super personality, great M.C. He is ready sonality, top 40 rocker, not screamer! Much top 40 for a bigger market. Our deal -when he is ready Experienced Chicaoo engineer, first phone radar en- experience, 3rd, young, smooth, adult voice, crea- we will help him. Call me, Bob Freeman, General tive production, dedicated, will go anywhere for dorsed, seeks challenging position at ouality radio Manager, KEYN AM & FM, Wichita, Kansas. (316) station. Single, 21, draft -free. Will relocate. Box right job, can take orders well. Box F -234, BROAD- 942 -4222. CASTING. G -54, BROADCASTING. 1st phone. 4 -years experience. Vet. 26. Light engi- #1 soul jock in top 10 market is ready to become Experienced 1st, 49'ish, has resume for you. Long programer. (504) neering. Above average voice. Employed Great 822-1265. 1524 Owens #D N.O., years experience at the price of a six week wonder. La. Plains area. Desire $150 weekly. Write Box F -242, 70122. Box G -55, BROADCASTING. BROADCASTING. 1st phone, 1 -year experience, announcing, produc- Experienced. reliable, practical 1st phone engineer. Disc iockey- newscaster. Salesman. Dependable ex- tion, copy, maintenance, draft exempt. married, perienced. Tight board. Third -creative, versatile. Southwest. Permanent. List abilities, references, etc. child, looking for permanent work in Montana or Box G -64, BROADCASTING. Box F -256, BROADCASTING. nearby. Available July 1st. Jim Elgas, 307-733-2591 or 406- 932 -2305. 1st years David 1st phone, -9 experience- family man -south. looking for first tob. Will travel. Box Nobles, P.O. Box 201, Chadbourn, N.C. F -264, BROADCASTING. Experienced rock jock, newsman, announcer, first phone, best of references. Tight board, can work 25 yrs. old, married, first class engineer with 3 yrs. Experienced, dependable newscaster -disc jockey with any format. Not floater nor prima donna, but experience, seeking position with medium market seeks position - authoritative, creative, versatile e hard worker and can prove it. If you want a top -40 station. Aircheck and resume available. Con- salesman. Third endorsed. Write Box F -266, BROAD- star, keep reading. A worker you just found. Tape, tact Alan Bianca, 3094 Lynnwood, Streamwood, CASTING. resume or visit on request. Area code 813.466- Illinois 60103. AC 312-289 -5151. 2621. First ticket, 2 years, tight pro sound. MOR, C&W or contemporary. Young and dynamic. Available 1st phone, experienced. (714) 222 -5334. Mike Sulli- News now. Box F -274, BROADCASTING. van, 3327 Freeman St., San Diego, Calif. 92106. R -TV grad, Univ. Illinois, seeks PBP, sportscasting 0.1.-newscaster-announcer-experienced, depend- Ambitious beginner, third phone, looking for first position. No commercial experience, but expert able, energetic, third endorsed. Tight board. Rare ¡ob. Write John Calvarese, 1214 Tasker St., Phila- knowledge on all sports. Also top newsman, in- oldie collection. East coast preferred. Box F -283, delphia, Penna. vestigative reporter. Draft fulfilled. Married, 25. BROADCASTING. Excellent references. Photo, resume available. I Announcer, 20 years, professional, big voice, would want sportscasting experience. Box F -197, BROAD- 24 -hour stations. Interested in programing modern like to settle down. Scofield, 28 Main St., Newton, CASTING. country music all night? So am I. Prefer west or Connecticut 06470, 203 -426 -4703. southwest location. 5 years experience. 1st phone. Ph.D. Box G-4, BROADCASTING. Seeking college town or nearby to work on First phone, 28, 9 yrs., related background but no 17 years radio, TV news, production, air shift. 1st phone, 6 months experience in medium metro broadcast experience. Eager to learn. Will relocate. Voice, appearance, personality. Tape, resume on Salary secondary. Hercules Glover, 1986 Clinton request. Can start September. Box G-13, BROAD - market. I can get numbers. Ha Hal, Don't laugh 10457. NG. man! Let me prove it. Contact Box G -6, BROAD - Ave., Bronx, N.Y. CASTI CASTI NG. First phone, young, draft -free rocker loves and Talented sportscaster-8 years play -by -play experi- First phone! (48) pro. Audience builder. Nights or knows progressive rock. Will relocate anywhere. ence -major college football, basketball, baseball - midnights only. Quality format essential. Big bands, Michael Pauli, 502 N. Daisy Ave., Highland Springs, seeks major college or pro football play -by-play. etc. $150, married. Box G-8, BROADCASTING. Va. 23075. Box G -36, BROADCASTING.

BROADCASTING, July 5, 1971 69 Situations Wanted Technical News TelePrompTer Corporation is selecting personnel for Award -winning reporter (Los Angeles Press Club; News continued the following positions in both operating CATV American Political Science Association) . . . 32, systems and new systems beginning construction: MJ, /news director -anchorman -production exp., I've spent the last 31/2 years in heavy news station Chief technician: Minimum of 7 years direct experi- seeks TV -news, field -reporting challenge. Single, will Want hear NYC as writer -announcer. to put what ence in CATV system test, maintenance, operation, relocate. Box F -221, BROADCASTING. I've learned to work in fresh climate. Ten years layout, head -end work, customer service, manage radio experience; A.S. degree; military complete; ment of personnel and vehicles, and construction Professional meteorologist, excellent credentials, de- single. Prefer Boston -Hartford area, but will reply practices. Radio -telephone license but not necessary. sires position in Small or medium market VTR. Box to all inquiries. Box G -70, BROADCASTING. Construction manager: Minimum of 5 years experi- F -270, BROADCASING. ence in CATV system construction, customer service Conscientious Black newsman seeking additional ex- installations, plant rearrangements, strand mapping, News director looking for news oriented operation. perience . ex- Marine, two years college, TV pole line engineering, to supervise contractors dur- Not an air personality. Specialty is management. camera and console operation, third class ticket. ing new plant construction provide liaison with Well experienced in all facets of news operation. Job references available. Jim Scott, P.O. Box 500, engineering, coordinating flow of materials, etc. Box G -5, BROADCASTING. Waukegan, Illinois 60085. Available September 1. Maintenance technician: Minimum of 4 years direct experience in CATV system test, maintenance, op- Professional weatherman -top rated in major mar- Journalism grad, wants position with good station; eration, head -end work, customer service and serv- ket. Good delivery, excellent on camera appearance, single, draft exempt, major market radio experi- ice installation. Join TelePrompTer, the largest and pleasant personality. Box G-65, BROADCASTING. ence, will relocate; (502) 458-2364; 2206 Heather, most active CATV operator for the best opportuni Louisville. ties) Send resume to Roger Wilson, TelePrompTer Corporation, 50 West 44th Street, New York, New Programing, Production, Others Sportscaster experience includes New York air ex- York 10036. posure, leading harness track caller, can do basket Assistant promotion manager ready to move up. bell color, production writing ability. 914/794 -8858. Over 8 years experience with P.R., research, audi- News ence and sales promotion. Will relocate, available Experienced network news announcer -single -age on short notice. Resume, excellent samples avail- 30-have worked all phases of radio broadcasting- Aggressive young news director wanted to build able. Box F -261, BROADCASTING, or 301 -593-9549. covered Vietnam war -1970/71. Mike Halloran, 99 reputation for stepping on official toes to get the Fuller St., Dorchester 24, Mass. 617.282.1792. real news. Top 40 market, network affiliate. Send Director: Now A.D. with top-ten market station. challenge. Married, 26, draft exempt. resume to Box F -70, BROADCASTING. Seeks new Looking for experience in your newsroom? How Box G -I8, BROADCASTING. about a sports play -by -play man? If so, call (614) position in midwest but will News director for medium -sized market in south- Experienced filmmaker (Producer /Cinematographer / 279 -3479. Prefer .. experienced newswriter, editor and relocate far west if good offer is made. Mark Ro- east. Must be Editor) desires producer -director position. TV experi- -air man. Resume with VTR air check to denfels, 159 South Westmoor Avenue, Columbus, proven on ence. Young and creative with exciting credits. Ohio 43204. Box F -140, BROADCASTING. UCLA, MFA. Will travel) Please write: William Hood -1333 Yale St. #1, Santa Monica, Calif. 90404. Conscientious Black newsman seeking additional ex- M logist needed for on -air work in major perience . ex- Marine, two years college, TV market VHF television station with complete weather Aggressive, ambitious, creative young man needs camera and console operation, first class ticket. facilities. Only experienced on -air professionals will job. M.A. telecommunications. 4 years experience Job references available. Jim Scott, P.O. Box 500, be considered. Send resume to Box F-251, BROAD- as independent producer, director, and writer for Waukegan, Illinois 60085. Available September 1st. CASTING. radio, TV, theatre, and advertising. Seeking position as director or writer with northeastern or mid - TV news director for CBS affiliate in North Central Atlantic station or CATV system. Resume and cre- Programing, Production, Others market. Director's responsibilities include admin- dentials on request. Write: E. R. Witt, 4361 Clark. istration of department, on -air assignments, produc- wood Pkwy., Cleveland, Ohio 44128. Talk -show host, news, sports, music of all kinds, tion of documentaries and moderator for public radio personality with over 20 yrs. experience. Em. service programs. Starting salary $15,000 -$20,000. Wanted To Buy Equipment ployed in major -market, will move for living wage. Station dominant in market .. . No. I news rating in- Available now. Box F -291, BROADCASTING. . excellent opportunity with listed company We need used 250, 500, I kw 8, 10 kw AM and terested in further development of news facilities. FM transmitters. No junk. Guarantee Radio Supply heads Hardworking, experienced program and news direc- Only experienced department considered. Corp., 1314 Iturbide St., Laredo. Texas 78040. tor. Seven years experience all phase of broadcast- Forward complete resume, photo, tape and refer- ing. $175 Audition tape and resume, ences to Box G -52, BROADCASTING. Collins FM exciter type 830 -A or similar direct FM writerite Box G- 3, nBROADCA TING, exciter, also audio clock for automation system. Programing, Production, Others Box G -56, BROADCASTING. 4th phone, loose board, weak production, unathor- atative news, unstable personalityles, I a Preme- ABC -TV UHF Sept. airdate needs versatile, ex- Used late model 3 or 4 Plumbicon Color camera. Donna looking for last job with wrong organiza- New perienced staff including: first phone switcher, an- Contact Jim Lockerd, KSWO -TV, Box 708, Lawton, I sharp and am tion. Here aml Seriously I'm quite Send re- Oklahoma 73501. the right start. 1st, college, military nouncer- weatherman, production manager. looking for WXLT-TV, Box 940, complete. Please no Pork Barrel Legislation because sume, salary. Bob Nelson, Sarasota, Fla. 33578. Small television station will pay cash for good TR-3 neophites are not necessarily gullable. Box G-7, color video-tape machine. Call collect: Mr. Oakley, BROADCASTING. Television Situations Wanted Phone (618) 253 -7837. 1st phone, draft exempt, Drake type format, heavy on production, 4 years experience, available now, For Sale Equipment anywhere. Box G-48, BROADCASTING. Management Heliax- styroflex. Large stocks -bargain prices-tested and certified. Somewhere station owner needs "Man Friday" . back- Write for price and stock lists. Sierra Broadcaster with operations and engineering Western production, copy, air, good voice, details, loyal. desires Electric, Box 23872, Oakland, Calif. 94623. ground Phone (415) 832 -3527. 25 years to know better, young ideas for progress. tion. Background includes market experience Prefer in-person interview but resume on request. Box G -23, BROADCASTING. For sale, extremely reasonable, 200 foot insulated, East coast but will move. Anti -American, religion lighted Truscon tower now in use. Available August respond. Available two weeks notice. please don't 1971. Box E -287, BROADCASTING. Box G -51, BROADCASTING. C.A.T.V. are you looking for a manager or systems coordinator who can build a sales force, solicit com- Gates Criterion 80 Stereo cart machine. Playback market- Major market staffer seeks small or medium market mercial accounts, experienced in promotion, only. Factory fresh, factory carton. $895. Box F -154, needing PD /OD. Well rounded all phases. Married. ing ad layout, and public relations with ability to BROADCASTING. Box G -53, BROADCASTING. operate and train people for local origination; sell and produce advertising for same? Box G -34, Gates Solid Statesman FM limiters (m6631). Two Trying to break in. 20 yrs. old, married, broadcast- BROADCASTING. available for stereo. 9 months old. $1195 for both. ing major with 1st phone, draft exempt, would like Box F -155, BROADCASTING. to eventually become a T.D., will relocate. 20414 Disenfranchised promotion manager, now under em- Radio station transmitters: Dallas -Fort Worth Regional Canoga Park, California 91306. Cohasset St., Apt. 4, ployed, in fifth year of local television (independ- Airport extends the date for opening proposals for ent, network and production). Seeks responsible 50 KW and 5 KW AM transmitters from July 20, TELEVISION CATV position. Box G-63, BROADCASTING. 1971, to September 20, 1971. Both transmitters are in operating condition and are surplus due to relocation of Stations WFAA /WBAP from the Airport Help Wanted Management Announcers site. For particulars see our ad in this magazine, dated May 17, 1971. Major MSO looking for CATV manager. Two posi- Major market qualified; network experienced. My tions open -one northeast and one southeast. Apply two devotions: family and broadcasting. Seventeen Used Schafer 800 Automation System. 24 Sequence Box G-61, BROADCASTING. years -sportscaster, play -by -play, newscaster, inter- Brain, 1 Stereo Spotter or 2 Carousels, Record Filter, viewer, commercial announcer. Next move must New Program Logger, 2 New Scully 270-2 (14 "), 1 offer opportunity and security. Thirty -five /mature Time Announcer, $12,184.00. Financing available. Sales but still learning and moving upward. Box G-17, 1 year guarantee. Call Broadcast Automation Asso- BROADCASTING. ciates 305 -563 -0495 Collect. Exceptional opportunity for an experienced sales- Automation record /make up units, New 25 Hz filter/ man with TV production company in Miami. Must Does anyone still need a pro? Fifteen years experi- generator with the following used Ampexes: AG know local market. Send resume, picture, billing ence news, weather, talk show, strong commercial 440 $2300, AG -350 $2000 (stereo) Mono AG -350 record and letter. G -71, BROADCASTING. man. Married, three children. Resume and VTR on $1700. Mono 351 $1500. One year guarantee. request. Frank Starr, 5404 Sidney Road, Cincinnati, Broadcast Automation Associates, AC 305 -563 -0495. Compania de Production en Miami ofrece magnifica Ohio 45238. Phone (513) 922 -0579. Call collect. oportunidad para vendedor experimentado. Debe conocer el mercado local. Mande resume, foto, Save up to 90% on video/instrumentation tape - record de venta y carta. Box G -72, BROADCASTING. Technical NASA and aerospace surplus. Used but reusable. Degaussed by government. 2" x 3600', $15, 10 for Experienced television account executive wanted. First phone, professionally trained eight months in $125; 1" x 3600', $10; 1" x 7200', $15, 10 for $1000 per month to start regional and local the operation of television equipment, above aver- $125; 1" x 9200', $17.50, 10 for $150; 1/z" x 9200', sales. Contact Bill Neary, WTVR TV 6, 3301 W. age work, will relocate. Lee Erickson, 5037 Bakman $15, 10 for $125. Satisfaction guaranteed. General Broad St., Richmond, Va. 23230 or call 703 -355- Ave. #3, North Hollywood, Calif. 91601. (213) Supply, Box 14628, Houston, Texas 77021. 713/ 8611. 985 -7418. 748 -3350.

70 BROADCASTING, July 5, 1971 FOR SALE Equipment Instructions continued Instructions continued First class FCC License theory and laboratory train- Attention! Summer special) continued ing in six weeks. One week's free hous- Be prepared let the masters ing with tuition tuition in the nation's largest 1st $333.00, or $308.00 and you network of class FCC pay lodging. Reservations must Grass Valley 1400.1 video switcher with effects and licensing schools train you. Approved for veterans be made. Class limited to 15 students. approved. chroma key, 2 years old. Available 10/1/71. $10,000 and accredited member National Association VA American of Institute of Radio, 2622 Old Lebanon Road, Nash- firm. 305 -822-8783. Trade and Technical Schools. Write or phone the ville, location most convenient to you. ELKINS INSTI- Tennessee 37214. 615- 889 -0469. Used ITA 5KW AM broadcast transmitter now in TUTE in Texas, 2603 Inwood Road, Dallas, F.C.C. type exams . . to prepare you operation and tuned to 970 khz. Priced as is. Will Texas 75235. Phone 214- 357 -4001. Guaranteed accept highest reasonable offer. Box G -43, BROAD- for F.C.C. 3rd, 2nd and 1st phone exams. 3rd class CASTING. ELKINS in California, 160 South Van Ness, San $7.00, 2nd class $12.00, 1st class $16.00, Broadcast Francisco, California 94102. Phone 415-626-6757 endorsement $5.00, omplete package $25.00. Due Ampex 1000 -C video tape recorder includes amtec to demand, allow 3 c weeks for mailing. Research and colortec. KLFY -TV, P.O. Box 3687, Lafayette, ELKINS in Connecticut, 800 Silver Lane, East Hart- Company, Box 22141, Tampa, Florida 33622. Louisiana 70501. ford, Connecticut 06118. Phone 203 -528 -9345 Pennsylvania and New York. F.C.C. first phone in 3 KW FM transmitter RCA BTF -3B used on 107.1. ELKINS in Colorado, 420 South Broadway, Denver, 1 to 8 weeks. Results guaranteed. American Acad- Spare tubes included. New final 3 mos. before Colorado 80209. Phone 303 -744 -7311 emy of Broadcasting, 726 Chestnut Street, Phila- removed from service. Old exciter included. 51,200, delphia, Pa. 19106. WA 2.0605. any reasonable offer will be considered. WSJM Inc., ELKINS in Florida, 1920 Purdy Avenue, Miami 414 State St., St. Joseph, Mich. (983-3392). Beach, Florida 33139. Phone 305. 532 -0422 FCC 1st class in 6 weeks. Established 1943. Cost $370. Graduates nationwide. Reasonable housing ELKINS in Georgia, 51 Tenth Street at Spring, available. Class limit 10 students. National Institute Ampex spare parts, technical support, updating N.W., Atlanta, Georgia 30309. Phone 404-872-8844 kits, for discontinued professional audio models, of Communications, 11516 Oxnard St., No. Holly- 91606. available from VIF International, Box 1555, Mtn. ELKINS in Illinois, 3443 N. Central Avenue, wood, California View, Calif. 94040. (408) 739 -9740. Chicago, Illinois 60634. Phone 312- 286 -0210 Don't take time off to prepare for your F.C.C. li- ELKINS in Louisiana, 333 St. Charles Avenue, by correspondence, at home. Get com- 4 Fairchild 663 NL compressors at $125.00 each. cense. Learn News Orleans, Louisiana 70130. Phone 504 -581 -4747 (not practice tests) and our 8 Fairchild 664 NL equalizers at $125.00 each. plete preparation lust money -back warranty. G.I. Bill approved. Free cata- 1 Fairchild 675 De Esser at Accurate $125.00. Sound of Grantham Schools, 1509 Company, P.O. Box 3505, San Angelo, Texas. ELKINS in Minnesota, 4119 East Lake Street, log. Pathfinder Division Minneapolis, Minnesota 55406. Phone 612 -721 -1687 N. Western, Hollywood, California 90027. Reconditioned FM antenna tuned to your channel ELKINS in a professional announcing and guaranteed. Wanted: used FM antennas and In Missouri, 4655 Hampton Avenue, St. Are you interested Louis, Missouri 63109. Phone -4441. in radio? Then enter America's most unique lines. S -K Electronics, 5210 Avenue F, Austin, Texas 314 -752 career 78751. (512) 454 -7014. and practical broadcasting school The School ELKINS in Ohio, 11750 Chesterdale Road, Cincin- of Broadcast Training In Artesia, New Mexico. Three 45246. on two commercial radio stations Tapeesster 700 RP, used approx. 2 hours since new, nati, Ohio Phone 513.771 -8580 months training . and KSVP.FM stereo gives you three with $64.00 of cartridges. All for $475.00. Phone KSVP -AM 817.865 -5315. ELKINS in Oklahoma, 501 N.E. 27th St., Oklahoma months actual commercial broadcasting experience City, Oklahoma 73105. Phone 405.524 -1970 that really counts when you apply for your first full time radio job. Third class radio- telephone license MISCEi.T.ANEOUS ELKINS. in Tennessee, 1362 Union Ave., Memphis, with broadcast endorsement included . needed Tennessee 38104. Phone 901-274-7120 at many radio stations for employment as a disc Deelayst 11,000 classified gag lines. $1000 Un jockey. Room and board available and placement conditionally guaranteed. Comedy catalog free. ELKINS. in Tennessee, 2106 -A 8th Avenue, South, assistance after graduation. Class is limited to 12 Edmund Orrin, Mariposa, Calif. 95338. Nashville, Tennessee 37204. Phone 615 -297-8084 only. Bonded! Approved by the New Mexico State Board of Education! Classes begin Sept. 2, 1971, 1971 Tests- Answers . . . . Original exam manual ELKINS in Texas, 6801 Viscount Blvd., El Paso, 2, 1972, and June 2, 1972. Enroll nowt Write for F.C.C. First and second class licenses. Plus - Jan. Texas 79925. Phone 915-778.9831. . Dave Button, Manager . School of Broad- "Self -Study Ability Test." Proven! $9.95. Satisfaction guaranteed. cast Training, 317 West Quay, Artesia, New Mexico Command, Box 26348 -R, San Francisco ELKINS in Texas, 7th 94126. 1705 West Street, Fort Worth, 88210. Telephone 505 -746 -2751 for reservations! Texas 76101. Phone 817-335-6569 Prizes! Prizes! Prizes! National brands for promo- Need 1st phone fast? Then the Don Martin School tions, contests, programing. No barter, or trade ELKINS in Texas, 3518 Travis, Houston, Texas Intensive Theory Course (five weeks) is the one you better) For fantastic deal, write or phone: 77002. Phone 713 -526.7637 need (approved for Veterans) (Bank financing avail- Television 8 Redro Features, Inc., 166 E. Superior able). Learn from the finest Instructional Staff in the St.. Chicago, Illinois 60611, call collect 312 -944- ELKINS in Tesas, 503 South Main, San Antonio, country. Utilizing animated films in addition to 3700. Texas 78204. Phone 512 -223 -1848 other visual aids you are assured of obtaining your 1st phone as well as gaining a good basic back- Automation Tapes! Library sold outright or sub- ELKINS in Washington, 4011 Aurora Ave., North ground in communications electronics. Our proven scribe: 90 new songs monthly. Formats: Contem- Seattle, Washington 98103. Phone 206.634 -1353. record of success is surpassed by no one. Why take porary, MOR, Country. Response Radio, Box 150, chances on second best or Q&A courses? Our next Lafayette Hill, Pa. 19444. ELKINS in Wisconsin, 611 N. Mayfair Road, Mil- Intensive Theory Course will begin August 2, 1971. waukee, Wisconsin 53226. Phone 414 -352 -9445 For additional information call or write Don Martin "Free" catalog . . everything for the deejayl School of Radio & TV, 1653 N. Cherokee, Holly- Comedy, books, airchecks, wild tracks, old radio Announcing Programming, production, newscast- wood, Calif. 90028, 2 -3281. and Box HO shows, more! Write: Command, 26348, ing, sportscasting, console operation, disc jock - San Francisco 94126. eying and all phases of radio broadcasting. All taught by highly qualified teachers. BBC -produced live 13 week popular classics concert professional One the 1st RADIO series-under per show most markets. 301- of nation's few schools offering Class $20.00 FCC Licensed Broadcasting 18 weeks. 656 -9609. in Approved for veterans and accredited member of NATTS. Help Wanted Gagorama 01 brightens programing) 350 fresh, Write or phone the location most convenient to funny one -liners, $3.00. Richard Hanlon, 3736 -A you. ELKINS in Dallas - Atlanta - Chi- North Pennsylvania, Indianapolis, Indiana 46205. cago - Denver - Hartford - Houston** - Mem- Management phis - Minneapolis* - Nashville. - New Or- Spots recorded for small market stations . send leans - San Francisco - Seattle. copy for sample. Box G-15, BROADCASTING. 01,11 .v, Since 1946. Original six week course for FCC 1st STATION MANAGER Add laughs to your weather channel -New CATV class. 620 hours of education in all technical ' Comedy on 3x5 cards. Keep viewers tuned in. aspects of broadcast operations. Approved for vet- ' Immediate opening for station manager. Write for sample package and subscription rate. erans. Low -cost dormitories at school. Starting dates 'Radio. Major market. Daytime, Expert- Show-Biz Comedy, 1735 E. 26th St., Brooklyn, N.Y. Oct. 6-Jan. 5, April 12. Reservations required. Wil- ence in sales, FCC Rules and basic un- 11229. liam B. Ogden Radio Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92647. derstanding of programing. Program directors: Realize the full potential of your BOX G -33, BROADCASTING 4 youth market. Progression -an exciting new pro- 1971 Tests -Answers . . . . Original exam manual gressive rock music format that will bring your FM for F.C.C. First and second class licenses. Plus - ,AL., Its ./.., Alts station high ratings in the 18 -34 age group. For "Self -Study Ability Test." Proven! $9.95. Satisfaction further details, contact Automation Programing - guaranteed. Command, Box 26348 -R, San Francisco Auto Pro, Box 914, Adelphi, Md. 20783. Progres- 94126. sion may be the answer.... Zero to first phone in 5 weeks. R.E.I.'s class begins Dee¡ay Manual -A collection of one -liner comedy August 2, tuition $395.00. Rooms $15 -$20 per week, Need An pieces for sparkling DJ's. $3.00. Write for free call toll free: 1 -800- 237 -2251 for more information, "Broadcast Comedy" catalog. Show -Biz Comedy or write: R.E.I., 1336 Main Street, Sarasota, Florida Services (Dept. B), 1735 East 26 Street, Brooklyn, 33577. V.A. approved. Executive? N.Y. 11229. R.E.I., 3123 Gillham Road, Kansas City, Missouri Wanted. Elec. transcriptions. Ellery Queen, Arch 64109. Call Joe Shields (816) 931 -5444. Finding qualified General Oboler, Railroad Hour, Suspense programs for per- Managers, Sales Managers sonal use. R. Stanich, 173 Columbia Heights, Brook- R.E.I., 809 Caroline St., Fredericksburg, Virginia lyn, N.Y. 11201. 22401. Call Ray Gill (703) 373 -1441. and other department heads Licensed by New York State, veteran approved for is our specialty! INSTRUCTIONS FCC 1st Class license and announcer- disc-jockey training. Contact A.T.S. Announcer Training Studios, Attention Broadcast Engineers: Advance yourself. 25 West 43 St., N.Y.C. (212) OX 5-9245. `Nationwide 'Broadcast Earn a degree in electronics engineering while you remain on your present lob. Accredited by Accredit- Attention veterans) First class license in five weeks `Personnel, 'Ina ing Commission, NHSC. Course approved under with complete theory and RCA -equipped laboratory 645 N. Michigan Ave. Chicago, Ill. 60611 G.I. bill. Be a real engineer-higher income, prestige, training. Approved for veterans. Tuition $333.00. security. Free brochure. Grantham School of Engi- Housing $16.00 wk. American Institute of Radio, Call Ron Curtis 312 -337 5318 Collect neering, 1505 N. Western, Hollywood, California 2622 Old Lebanon Road, Nashville, Tennessee 37214. 90027. 615-889-0469. RADIO - TELEVISION - CATV

BROADCASTING, July 5, 1971 71 Radio Help Wanted Sales TELEVISION Help Wanted Management BROADCAST AUTOMATION continued

SALES SPECIALIST TelePrompTer Corporation We are a leading producer of commercial broadcast equipment offering a unique opportunity for a talented individual experienced in broadcast automation. You will support the field sales force by The nation's leader in cable television announces preparing bids and quotations for program automation equipment. In addition, you will analyze com- the availability of excellent opportunities in petitive equipment, make recommendations on equipment, and provide technical assistance. We require systems management throughout a broad knowledge of radio station technical and programing operations. You should have current major CAN the market automation experience. Salary is fully commensurate with background and responsibilities plus United States. a full range of benefits including relocation expenses. Please send resume including salary For further information, send your resume, in confidence to: requirements and geographic in confidence OR CALL: GATES RADIO preference COMPANY to: Robert T. Fluent A Division of Harris -Intertype Corporation Assistant Personnel Manager 123 Hampshire St., Quincy, Illinois 62301 Norma J. Kraus, Personnel Manager (217) 222.8200 An Equal Opportunity Employer (m /f) i TelePrompTer Corporation 50 West 44th Street New York, New York 10036

Broadcast Equipment /Technical Operations Experience

The leading manufacturer of radio broadcast equipment has RADIO BROADCAST an established territory open for immediate take over. Prior broadcast equipment sales and technical operations Technical experience are essential. The company is dedicated to broadcasting and has an enviable record of steady growth SALES in its service to the broadcaster since 1922. Salary plus commission with benefits and paid travel expenses. For further information, send your resume, in confidence, to VIDEO OR CALL Robert T. Fluent, Assistant Personnel Manager ENGINEER (217) 222 -8200. GATE S RADIO COMPANY FIELD SERVICE A Division of Harris -Intertype Corporation An Equal Opportunity Employer fm/f) 123 Hampshire St, oulecy, Illinois 82301 ENGINEER OIL International Video Corporation has open- Help Wanted Announcers Situations Wanted ings in major markets for VTR service * * * * * * * * * * * * * * * * * * * * * * * * * ** Announcers engineers with strong technical qualifi- * KSTP-MINNEAPOLIS -ST. PAUL # cations. Extensive experience servicing ^ * 50,000 WATT CLEAR CHANNEL ./-./-!./'J'./-I!-!l-!././-./'./'lI-!I' both helical and quad recorders required. *}r Were looking for an MOR personality who can best be identified as "Interesting ". Send your .er Job involves full responsibility for fac- * air check and resume with references to it D.J. 5 years, launched New tory support * Garfield Clark, Manager # Australia's top for in broadcast and CCTV in- Zealand's first private commercial radio station, * KSTP Radio, 3415 University Avenue stallations. * requires D.J. U.S.A. Excellent resume * MinneapolisSt Paul, Minnesota 55414 4r position * * end references. Will be in U.S. September. Write Reply in confidence to Director of * * * * * * * * * * * * * * * * * * * * * * * ** tl Professional Staffing,

,{Illllllo I11III IIIII IOII1IMIII1110lllll 111 111 l0 111111111)1 Ward Austin, Radio Hauraki International Video Corporation o P.O. Box 1480, Auckland, New Zealand 675 Almanor Avenue O Expanding group operation seeking rock jock b . for full time station in the top forty E Sunnyvale, Calif. 94086 markets . all replies confidential and all tapes returned ... Equal Opportunity Employer. -ll.lJ-'-!-J'./'.!J'll.J- '!!J'./' An Equal Opportunity Employer. ri BOX F -237, BROADCASTING p

911 I I I ill l l o l l 1111111111 O I I I I II 1 1 1 1 1 1 OI I I I I I I I I I I I o I I1111Ìl TELEVISION News Help Wanted Programing, Production, Others Management Eight station chain looking for two good newsmen ... ability to write and deliver a must!!! Good salary, vacation and a five day work week. tThis AM -FM -N operation needs a geod produc- N Your reply held in confidence. We are an equal N tion director . who can double as a jock N and opportunity employer. N /or newsman, if the need be , . . five day

N work week , . good pay with an expanding NN i2 group operation. Replies confidential BOX F -269, BROADCASTING THE NEXT STEP ( and all t tapes will be returned. An Equal Opportunity N N Employer. A rare general manager -sales management opportunity. Important Station, major market, out- 1 BOX F -305, BROADCASTING standing company. 6, Programing, Production, Others f' If you are bright, well- organized, aggressive and 4 h personable with an exceptional record of sales k management performance, send complete in- ( formation to 't WANTED 9 Immediate opening for experienced chief SCHOOL DIRECTORS BOX F * * -306, BROADCASTING and assistant chief engineer at Arkansas * New chain of Broadcast schools, top guarantee * I VHF -TV. Send resume and salary ex- *, plus commissions. Openings in Illinois, Wiscon- * All replies treated in absolute confidence. pected to * sin, Ohio, Texas, Pennsylvania and other eastern * 6 i * areas Broadcast and sales background essential. * * Reply ji P.O. Box 4150 * Fort Smith, Arkansas * BOX G -28, BROADCASTING * * *** * * * * * * * * * * * * * * * * * * * * *** l -41.-II- uC 72 - BROADCASTING, July 5, 1971 Miscellaneous For Sale Stations For Sale Stations IOO aOOJGUOC'n continued continued

RICHARD J. MAR TIN = s...... SOUTHWEST CONSULTANT FOR SALE-CALIF. FULLTIME AM Single station market full time AM. Ex- origination services Local cellent growth. Asking $285,000 with 28% facilities design ONLY $219,000 Production down, balance terms to be arranged. Programming -news, entertainment and instructi Live, work, play, relax and enjoy life in BOX F -I84, BROADCASTING Community services beautiful smog -free New Mexico. Single 1 Professional training program market station in small growth college city. Valuable real estate includes owner 114.77 Street, North Bergen, apartment with swimming pool. Grossing $100,000 under absentee owners and New 01042 Jersey showing good cash flow. Fine owner - (201) 868-5223 operator opportunity. Good terms available. 100 oopo FM is GROWING! BOX G -31, BROADCASTING Get in on the Boom!

For Sale: a "Top 15" market Class "C" For Sale Stations 100000 watt FM Station $4OÓ,000. Principals only.

BOX F -262, BROADCASTING

STATIONS FOR SALE 1

GULF COAST. Regional daytimer. Power. 1. $90,000. Terms. WEST SOUTH CENTRAL. Full time. 2. Profitable. $550,000. Terms. PACIFIC NORTHWEST. Full time. 3. Terms. Southern Calif. AM /FM $120,000. CALIFORNIA FULLTIME SOUTHWEST. AM -FM. $325,000. Terms. 4. In 1- station recreational community of 32,000. Single station market, excellent cash flow, Population to grow 63% in 8 years. Billing over outstanding growth potential, full time, $100,000 profitably. $235,000, V3 down, balance 61/2 years 74 %. Solidly financed principals d non -directional, 875 M principals only. only. Jack L. Stoll BOX G -20, BROADCASTING and ASSOCIATES BOX G -39, BROADCASTING 6430 Sunset Blvd., Suite 1113 d P.O. Box 550 Los Angeles, California 90028 Area Code 213 -464 -7279 Ip SOUTHERN CALIFORNIA

For Sale . all or part of 5000 wetter AM. For information write .. . ARIZONA Clean kilowatt daytimer in fine medium market. Mid -dial position. Making money now-- great potential for substantial increase. $125,000. 29% down and easy terms. BOX G -67, BROADCASTING

ROCKY MOUNTAIN AREA 5Kw -D, 1 Kw -N, low frequency, tremendous coverage. Beautiful facility, excellent growing market. $400,000 price is less than sis times cash flow.

DENVER 5 Kw -D AM, Class C FM. Finally breaking even with new progressive format. Much can be done here. Owner needs quick sale at under $500,000. Some debts can be assumed.

PACIFIC NORTHWEST 5 Kw full time (almost) plus Class C FM. Major market. $600,000, 29% down, 10 year payout. LARSON /WALKER & COMPANY MOUNTAIN STATES BROADCAST PROPERTIES, INC. 1380 West Midway Blvd. Brokers, Consultants, f, Appraisers Broomfield, Colorado 80020 Los Angeles, Calif. 90067 Wash., D.C. 20006 1801 Ave. of the Stars 1725 Eye St., N.W. (303) 466.3851 Century City, Suite 501 Suite 714 213/277 -1567 202/223 -1553

+1'ttltttr Meditt 1l3rakers fur. C A T V S Y S T E M S 116 CENTRAL PARK SOUTH Area Subs. Pot'I. Price Terms Area NEW YORK, N.Y. Subs. Pot'I. Price Terms 265 -3430 MW 109 115 $ 19M cash South 90 125 $22.5M cash

South 381 1700 110M cash West 300 700 75M 29%

SW 485 1200 140M 29% East 609 700 175M nego For Best Results South 381 1700 140M $35M South 870 1900 230M $75M You Can't Top A East 675 900 175M nego East 6710 8800 - SOLD - CLASSIFIED AD CHAPMAN ASSOCIATES In media brokerage services

ATLANTA CHICAGO DALLAS DETROIT NEW YORK SAN DIEGO TMBröädcätstinq Please write: 5 Dunwoody Park, Atlanta, Ga. 30341

BROADCASTING, July 5, 1971 73 (Continued from page 67)

Rahn Road; install new trans. and ant.; make network programing limit set by rules. Action WFNC Fayetteville, N.C. -Broadcast Bureau changes in ant. system; ERP 50 kw; ant. height June 24. granted mod. of CP to specify use of different 370 ft.; remote control permitted. Action June 18. towers for directional operation; conditions. Ac- WIOQ(FM) Philadelphia -Broadcast Bureau tion June 21. permitted remote control. Action June 16. Translator actions W78AM Fajardo, Puerto Rico -Broadcast Bu- Crested Butte, Colo.- Gunnison County Cham- reau granted mod. of CP to extend completion Action on motion ber of Commerce (TV Division). FCC granted date to Dec. 23 for UHF translator station. CP for new VHF translator station to serve Action June 23. WBKY(FM) Lexington. Ky.- Broadcast Bu- Crested Butte by rebroadcasting programs of WCID Juncos, Puerto Rico -Broadcast Bureau reau granted request for SCA on sub -carrier fre- KBTV Denver. Action June 22. quency 67 khz. Action June 17. granted mod. of CP to extend completion date Estes Park. Colo. -FCC authorized applications to Sept. 1. Action June 16. doing business Call letter applications by Platte Valley Farm Supply Co., WAX -21 Maricao, Puerto Rico -Broadcast Bu- as Translator TV Inc., for construction authority reau granted mod. of CP of translator relay to WJTS-FM Lighthouse Broadcasting Co., Jupiter, for five new 20 -w UHF translator stations to serve change location of trans.; change ant. system. Fla.- Requests WRYZ -FM. Estes Park, Colo. Action June 16. Action June 23. KFOA(FM). John Hutton Corp., Honolulu- Jacks Cabin, Colo.- Gunnison County Cham- KSL -809 Travelers Rest, S.C.- Broadcast Bureau Requests KUMU -FM. ber of Commerce (TV Division). Broadcast Bu- granted mod. of CP to change frequencies to reau granted CP for new VHF translator station w; equip- KFH -FM, The Radio Station KFH Co., Wichita, 455.75- 455.95 mhz, power to 20 change to serve Jacks Cabin by rebroadcasting programs ment and ant. system. Action June 21. Kan. -Requests KBRA(FM). of KBTV Denver. Action June 22. KVOX -FM. Central Minnesota Television Co., San Luis, Colo. -Costilla County TV Booster Moorhead, Minn. -Requests KIDA(FM). Association. Broadcast Bureau granted CP's for Ownership changes WPFB -FM, WPFB Inc., Middletown, Ohio - three new VHF translator stations to serve San Requests WPBF(FM). Luis and rural area, Colo., by broadcasting Applications programs of KOB -TV, KGGM -TV and KOAT- TV, all Albuquerque, N.M. WAAB(AM) and WAAF(FM). both Wor- Call letter actions cheater, Mass. -Seeks assignment of license from K09J13 Spring Creek, Taylor River and summer KMUZ(FM), The Schuele Organization Inc., Bureau WAAB Inc. to Southern Massachusetts Broad- home area, all Colorado -Broadcast Sellers: James B. Santa Barbara, Calif.-Granted KRUZ(FM). to change frequency of VHF translator casters Inc. for $735,000. granted CP Bocock, vice -president. et al. Company is also -FM. Shorn Broadcasters Inc., DeLand, station from ch. 9 to ch. 10; change primary W000 Pueblo, Colo.; change licensee of WYAM(AM) Bessemer, Ala. Buyer: Fla.- Granted WDLF(FM). TV station to KOAA -TV Gray. and director, sole stock- call sign to KIOHS. Action June 22. George president WONF(FM), Tri- Cities Broadcasting Co., Pens- holder. Mr. Gray is owner of WBSM(AM) New acola, Fla.-Granted WBOP -FM. KO4AN Chinook, Zurich, Fairview and Clear Bedford, Mass. Ann. May 18. Creek, all Montana- Broadcast Bureau granted WKBR -FM, Media Concepts Inc., Manchester, of VHF translator station; WFCM(AM) Winston- Salem. N.C. -Seeks as- CP to change trans. license from West Texas Broadcasters N.H.- Granted WZID(FM). make changes in ant. system. Action June 22. signment of Inc. to Radio Nine for $80,000. Sellers: B. A. Cuba, N.Y. -Board of Cooperative Educational Robertson, Marshall Formby and Alma Holmes. Renewal of licenses, all stations Services. Broadcast Bureau granted CP for new Seller: Betty D. Johnson, sole owner. Mr. John- UHF translator station to serve Cuba by re- son is president of a radio station management KHS -76 Santa Maria, Calif. -FCC granted rebroadcasting programs of WNED -TV Buffalo, consultant concern. Ann. May 19. newal of license for CATV relay station to serve N.Y. Action June 15. Ripley, Broadcast Bureau Action June 21. WTRB(AM) Tenn.- community of Santa Maria. KEL -27 Carolina, Puerto Rico- Broadcast Bu- granted transfer of control of Lauderdale Broad- KBMI(AM) Henderson, Nev. -FCC granted reau granted CP and license of aur. STL to casting Co. from John L. Stewart (49% before, application of 1400 Corp. for renewal of license change trans. location to Calle Parque Munoz none after) to Smith J. Dunn (51% before, 100% for KBMI until Oct. 1. Since this is normal ex- Rivera, Bloque 5HHI -Villa Fontana Park, Caro- after). Consideration: 518,000. Mr. Dunn will as- piration date for Nevada station licenses, com- lina make change in ant. system. Action June 23. sume Mr. Stewart's duties as manager of station. mission specified that grant was to be construed S.C. Bu- Action May 13. renewal. Hearing Examiner Isadore KN -9218 Travelers Rest, -Broadcast as short -term reau granted mod. of license covering change of Neenah- Menasha, Wis. -Seeks as- in decision released March 10, WNAM(AM) A. Honig initial frequencies to 455.75J455.95 mhz; power to 20 w; signment of license from Kimball Broadcasting had proposed one -year renewal of license. and Corp. for Joseph change equipment. Action June 21. Inc. to Cummings Communications dismissal of competing application of Ted Layhe, et al. Buyers: Alan Julian for new AM at Henderson Christi, Tex. -Broadcast Bu- $800.000. Sellers: Marandola KFK -825 Corpus H. Cummings (88.33 %), chairman of the board, (Dots. 16813 -4). Action June 16. reau granted CP to change trans. location to 4750 Christi; make et al. Mr. Cummings is sole owner of WRRR- Broadcast Bureau granted renewal of licenses South Padre Island Drive, Corpus Rockford, Cummings Communications change in ant. system. Action June 18. (AM) Ill. to following stations and their co- pending auxi- Corp. is licensee of WLTD(AM) Evanston, Ill. liaries: KAOL -FM Carrollton, Mo.; KEYN -AM- Ann. May 26. FM Wichita, Kan.; KNLV(AM) Ord, Neb.; KOCY(AM) Oklahoma City; KOLT(AM) Scotts- Modification of CP's, Actions bluff and KOWH -AM -FM Omaha, both Nebraska; KRBN(AM) Red Lodge, Mont.; KRMG -FM WXTA(AM) Greencastle. Ind. -Broadcast Bu- Tulsa, Okla.; KWAL(AM) Wallace. Idaho; all stations reau granted assignment of license from Charles KWBE -FM Beatrice. Neb.; WKMF(AM) Flint, WCG -22 Birmingham, Ala.-FCC granted mod. R. Banks to Radio Greenscastle Inc. for 5145,000. Mich.; WIBW -FM -TV Topeka, Kan. Action of CP for CATV relay station to change direction Seller: Charles R. Banks (sole owner). Mr. June 24. of main radiation lobe. Action June 21. Banks also owns WNON-FM Lebanon, Ind., which he is in process of selling. Buyer: Leon WCCO -TV Minneapolis - Broadcast Bureau Buck (100 %). Mr. Buck is director of Elkins Other actions, all services granted mod. of CP to extend completion date Institute, Nashville, vocational training center. to Dec. 18. Action June 18. Ann. June 17. FCC granted waiver of prime -time access rule KETC(TV) St. Louis Broadcast Bureau Broadcast Bureau stations in top-50 markets carrying one hour - KBNO(FM) Houston - to granted CP to extend completion date to Dec. license from KBNO Inc. of local news on local public affairs from 6 to granted assignment of 18. Action June 18. to Zantannon Communications Corp. for ex- 7 p.m. (or 5 to 6 Central Time) followed p.m. change stock valued at 5460,000. Seller: Culli- by half -hour of network news, effective Oct. 1, WHOM New York -Broadcast Bureau granted of mod. of CP's to extend completion dates to Sept. gan Communications Corp. (100 %), Matthew 1971 to Oct. 1, 1972. Under waiver, network news Assignee will not count against three hours of prime time 6. Action June 16. Culligan, majority stockholder. Buyers: corp. consists of 17 partners, including Robert S. Anderson and Homer L. Bruce Jr., et al. Major stockholder, whose interest is yet to be calculated, is James Duncan, Houston entertainer, recording Summary of broadcasting artist and music publisher. Ann. June 17. Compiled by FCC, June 1, 1871 Not Cable actions elsewhere On air Total on air Total The following are activities in com- STA' CP's on air CP's authorized Licensed munity- antenna television reported to Commercial AM 4,3251 3 9 4.3371 59 4,3961 BROADCASTING through June 29. Re- 116 2,358 Commercial FM 2,204 1 37 2242 ports include applications for permission Commercial TV -VHF 500 2 10 5122 14 5262 to install and operate CATV's, changes 2712t Commercial TV -UHF 170 0 13 1832 77 in fee schedules and franchise grants. Total commercial TV 670 2 23 695 91 797 Educational FM 452 0 16 458 55 513 Franchise grants are shown in italics. Educational TV -VHF 79 0 8 85 5 90 Fullerton, Calif.-Theta Cablevision Co., a subsidiary of Teleprompter Corp. (multiple -CATV 101 0 12 113 12 125 Educational TV -UHF owner), New York, has been granted a 20 -year Total educational TV 180 0 18 198 22 215 nonexclusive franchise. Freeport, I11.- Freeport Cablevision Inc. and Special Temporary Authorization. Triad Cablevision have applied to city council for I Includes 25 educational AM's on nonreserved channels. a franchise. 2 Indicates tour educational stations on nonreserved channels. Crawford, N.Y. -Town board has granted an exclusive franchise to Walden Video Corp., t Does not include six commercial UHF TV's licensed but silent. Walden, N.Y. The firm will charge 519.95 fo installation, with a S5 monthly charge.

74 FOR THE RECORD BROADCASTING, July 5, 1971 Of many men in positions of power, no WBBM-TV Chicago with news staging matter how curious their actions or im- The righteous and complicity in the violation of law, plausible their credentials, it might be in a case involving the filmed broadcast said: He must have done something wrath of of a marijuana party at Northwestern right, for how else could he have at- University; it has also made similar tained such eminence? In the case of Harley Staggers charges in connection with a never - congressional committee chairmen, no broadcast film of Haitian exile activities won such sweeping generalization is admis- declarations, from the Investiga- in the U.S. The Selling debate is the sible. The job's requirements have been tions Subcommittee and the Commerce most conspicuous and important of simple and uniform for many years Committee, that both CBS and its presi- these disputes because of the subpoena, - dent identify yourself as a Democrat, get re- are in contempt of Congress (see but it has substantial precedent. page 50). If the full House agrees, the elected, keep breathing. The process has In none of these cases has Mr. Stag- federal courts will be asked to an produced over the years a wildly diverse settle gers acknowledged that press- freedom issue of as much significance, in its group of men, united only by the fact of issues are involved. What is at stake, realm, as the other current controversy survival: a gathering of quacks, saints, he says, is "deception"; the First involving the Pentagon papers. knaves, fools and geniuses. It has also Amendment has "nothing to do with It is not the first time Mr. Staggers produced Harley Staggers, who is none it." He is determined to obtain passage with broadcasting or with of the above. has tangled of legislation that would make illegal confrontations are be- If Mr. Staggers, the present chairman CBS; indeed, the what he considers to be fraudulent almost an annual event. In the of the House Commerce Committee coming practices by broadcasters. If their free- last three years his Investigations Sub- and its Investigations Subcommittee, dom to edit as they choose is un- committee has charged CBS-owned had never existed, no one would have checked, Mr. Staggers warned in a CBS invented him; he, or someone not ter- News interview, then "Big Brother has ribly unlike him, exists in many incar- arrived." nations throughout the country. You Week'sPale Whatever the genesis of Mr. Stag - may have met him at a Lions Club gers's crusade, it is clearly not a case meeting, a church social or a political of pressure from his own district, where gathering; you probably found him most observers agree that the issue is solid, genial and gentlemanly. not of much concern. Mr. Staggers's By any criterion one may use to comment is: "I represent America. All judge another man's mind, Harley Stag- the people." gers is deeply committed to the tenets However, the man has close contact of the small -town Methodism in which with the ways of his district and state, he was raised. He presides over what and his reasons are more than political. more than one native of his district He was born and lives today in Keyser, describes as a "large and exceptionally W. Va., a town of 6,000 that all but fine family." Through many years in owes its existence to the B&O Railroad. the U.S. Congress he served quietly, un- He names as the two strongest influ- spectacularly and diligently, occupying ences upon his life the training he re- almost the exact middle of the political ceived from his mother and the pre - spectrum. The liberal Americans for ministerial discipline at his alma mater, Democratic Action, which rates legis- Emory and Henry University (although lators on a scale of zero to 100, gives he never intended to be a minister and the liberal Senator George McGovern took his degree in political science). (D-S.D.) an 84, the conservative Sena- He has been a teacher, a county sheriff, tor Barry Goldwater (R-Ariz.) a 3, Harley Orrin Staggers-member, a right-of -way agent, a church leader and the amiable Representative Harley U.S. House of Representatives who taught Bible classes for years, a O. Staggers (D -W. Va.) a 52. (D -W. Va.); chairman of House member of the Lions -Elks -Loyal Order "People have said of Staggers," re- Commerce Committee and its In- of Moose- and -you- name -it, a familiar ports a news director in his home dis- vestigations Subcommittee; b. face at public functions -in short, a trict, "that he is a very nice fellow who Aug. 3, 1907, Keyser, W. Va.; man distinguished principally by his never did much until he got the job B.A. Emory and Henry Univer- sincerity, decency, gregariousness, af- [chairman of the Commerce Commit- sity, 1931; high -school coach and finity for his home state, and ability to tee]. That's part of why he's so popu- teacher, 1931 -33; head coach, do his political homework. In his home lar." Potomac State College, 1933 -35; district, Harley Staggers is considered Yet now, as he approaches his 64th sheriff, Mineral county, W. Va., unbeatable. birthday, this soft-spoken man with the 1937 -41; right-of -way agent, West The man appears uncomfortable with rosy cheeks, white hair and ah- shucks Virginia Roads Commission, 1941- controversy. Little in his background or smile of a grandfatherly cherub has 42; director, West Virginia Office make -up would lead him to seek it. But suddenly placed himself at the center of of Government Reports, 1942; to Harley Staggers, whose congressional a huge and bitter fight over the First U.S. Naval Air Corps (navigator), district (physically one of the nation's Amendment (although he rejects that 1942 -46; elected to 81st Congress largest) contains not one television sta- characterization of the issue). He has November 1948; named to House tion, there is a moral question posed by issued a subpoena demanding that CBS Commerce Committee 1951; be- the activities of broadcasting's giants, produce the outtakes from the docu- came chairman of that committee and it has nothing to do with constitu- mentary Selling of the Pentagon, and in 1966; m. Mary V. Casey, Oct. tional subtleties. He has perceived an has charged the network with willful 4, 1943; children -Margaret Ann, act to be evil, and he will have none of deception in editing the program. When 26; Mary Katherine, 24; Frances it. It is as simple as that. "We just want CBS President Frank Stanton flatly re- Susan, 23; Elizabeth Ellen, 22; to be sure," says the chairman of the fused to comply, invoking the First Harley Orrin Jr., 20; Daniel House Commerce Committee, "that Amendment, Mr. Staggers sought and Casey, 19. people don't do the wrong thing."

BROADCASTING, July 5, 1971 75 Editorials

Out of hand the bigger broadcast spenders won 260 out of 505 races for Congress and state governorships 51 %. Hardly a con- Dean Burch, then less -or It all started out innocently enough. clusive confirmation of the belief that broadcast spending on the job as FCC chairman, initiated a than three months is itself decisive in American politics. ways to simplify and expedite FCC procedures. staff study of A further analysis of the reports for 1970 discloses a fac- the commission, are appalled Most chairmen, when new to tor of much larger consequence than broadcast advertising: paper move so slowly through the civil -service to see The candidate running for re- election is the odds -on favorite labyrinth. to win, no matter how much or how little he spends on radio was in January 1970. Four months later, the special That or television. Of the 381 incumbents who ran for re- election staff that had been chosen for the assignment announced in the House, 370, or 97 %, won -as close to a perfect of its thinking. Already, in the natural manner the direction record as political chances allow. Of the 370 winners, 192, staffs, it had vastly expanded its assignment. of bureaucratic or 51.7 %, outspent their opponents on broadcast advertising. Among other innovations it proposed was the establishment In the Senate 25 incumbents won, or 83.3% of the 30 who of an FCC "office of public counsel" to challenge licensees ran. Of the winners, 16, or 64 %, outspent rivals on the air. on behalf of dissident citizens (BROADCASTING, May 11, Of 23 incumbent governors who ran, 18, or 75 %, were re- 1970). Implicit in that suggestion was the concept of a huge elected. Of the winners, 13, or 72.2 %, were the bigger but helpless public, victimized by broadcasters and deserving broadcast spenders. Except for incumbency, no pattern of of redress. Never mind that at the time responsible measure- advantage is to be found in this report. ments of audiences showed consistent increases in the time This is not to argue that broadcast advertising cannot be and attention given to radio and TV. useful to a political campaign, as it is in Any other cause. But who would take so nonsensical a proposal seriously? It is to say, however, that broadcast advertising needs to be Why, the FCC; that's who. Last week the pitch came up for considered in perspective with the other elements of a cam- action. If a majority of commissioners declined to swallow paign, not forgetting the candidates themselves. That is all it whole, a majority was also unwilling to reject it. The FCC we ask of the Congress when it gets to voting on the bills it staff for revision. That means it will reappear sent back to its committees will produce. in a new dress. There is, to be sure, political appeal in the mere consideration of an ombudsman role by any federal agency. The in Yesteryear thing is the consumer movement, as even the dullest FCC Old prejudices and old lawsuits sometimes fade away, to the member is aware. betterment of society and the court system. One of each dis- But where is the evidence that the public lacks the means appeared in the dismissal of the court action, pending for 18 its wishes felt in broadcasting? Considering the now to make . years, brought by a band of aging songwriters against Broad- number of licenses under question by so-called citizen groups cast Music Inc. and a Tiffany list of broadcasters. now and at any other time in recent years, it is difficult to Nobody was paying attention at the end. The world sat up believe that more resources are needed to block renewals. and listened at the beginning. Arthur Schwartz and his 32 No one should suggest that the public or any significant co- plaintiffs found ready ears for their cries that BMI was the segment of it will be denied a voice in FCC proceedings from center of an insidious plot to corrupt American music. Well, now on. The principle of citizen participation has become if the June -moon -croon school was what they were trying to fundamental. But surely the FCC must realize that its crea- protect, they turned out to be right. Plot or not-and the tion of a special staff would artificially increase the volume whole U.S. public must be indicted to make the conspiracy of citizen complaints. Absent an expanding workload, such theory stand up-the music that BMI introduced decimated a staff would lose its reason for existence. Tin Pan Alley. The commission ought to amend its instructions to tell While the Schwartzes were still tapping., their feet to that the staff to forget it. two -four time, the whole beat changed. For the good.

For the record In an attempt to inject some facts into what has been mostly an emotional argument over the use of broadcast advertising in political campaigns, this publication presents an array of statistics elsewhere in this issue. The report covers all of the races for U.S. Senate, U.S. House and state governorships in the general elections of 1970. It clearly proves that a large part of the testimony taken by House and Senate committees during long hearings on campaign- reform bills has been nothing more than twaddle. In much of the testimony it has been accepted as an article of faith that broadcast spending determines the outcome of political races. Put to the test of history, that assumption falls apart. It is enough to recite the following incontestable data. Among 435 winners of seats in the House, 221, or just about half, invested more in broadcast advertising than their opponents spent. In the other 214 races losers spent more, or broadcast advertising figured not at all. Of the 35 elected to Drawn for BROADCASTING by SW Mx the Senate, 20, or 57 %, outspent their rivals on the air. Of "Here's a clever stunt our creative department dreamed the 35 governors elected, 19, or 54 %, spent more. All in all, up for your next commercial!"

76 BROADCASTING, July 5, 1971 TIME -LIFE BROADCAST, INC.

.4 Subsidiary of Time Inc

TIME a LIFE BUILDING (212) JUB -1212 ROCKEFELLER CENTER CABLES: NEW YORK, N. Y. 10020 TIMEINC NEW YORK

June 30, 1971

To: All Time -Life Broadcast CATV System Managers

Re: Cable Television Programming and Technical Standards

In the belief that cable TV operators have a responsibility to serve local communications needs, using the beat available equipment, we have recently formulated two policy documents in the area of programming and technical standards for our CATV systems and those that we will build in the future.

The full texts of these policy statements are attached. These are some of the highlights:

1. Provide a minimum of twenty hours of local programming per week.

2. Stress local aspects of education, public service, sports, news and entertainment programming.

3. Limit commercials to eight per hour at natural breaks.

4. Provide access to all community groups and voices.

The technical standards are as exacting as any in the cable TV industry today. At a minimum, our new systems will utilize dual outgoing cable. A third cable will be provided for reverse circuits. Two -way capability will be incorporated in the design. These requirements will also apply to existing systems scheduled to be rebuilt or extended.

These standards for programming and facilities are demanding goals, some not immediately achievable, but I trust you will all devote your best efforts to achieving them at an early date.

Cordially,

16')rry Zo hian President

Attachment. Here's the story agaiñ in case you missed it in the press.

In mid -1959, our then -new man- experienced lower sales and profits. common stock was increased for agement came up with a growth Not us. Our management made the seventh consecutive year, plan for our company. It was decid- the difference. (In a recent poll and is now equal to an annual rate ed to expand and diversify conducted by Dun's Review, a lead- of $1.15 a share. selectively into potentially high - ing business magazine, 2,300 growth markets, and to balance our top- ranking executives named us as Our 1970 annual report geographical commitments in one of the ten best -managed You'll find these and other re- all markets. companies in U.S. industry.) sults detailed in our 1970 annual At the end of 1970 we once again report. found out how good the plan was. 1970 results It also tells how we are preparing In 1970, our consolidated sales for future growth, and how we Record levels achieved and revenues reached $6.4 are meeting our social responsibil- Last year, for the eleventh con- billion, an increase of 12% over ities as a corporate citizen. secutive year, we achieved new 1969 restated sales and revenues of For your copy of our 1970 annual record levels in consolidated sales $5.7 billion. report, write to our Director of and revenues, net income and Consolidated net income rose Investor Relations, International earnings per share. Including the first to $353 million, an increase of 21% Telephone and Telegraph quarter of 1971, we also com- over restated 1969 net income of Corporation, 320 Park Avenue, pleted 47 consecutive quarters $293 million. New York, N.Y.10022. in which each of these three meas- Earnings per common share, ures of performance increased after recognition of all common over the corresponding period of stock equivalents, were equal the previous year. to $3.17, an.increase of 20% over 1969 restated earnings per share TT SERVING PEOPLE AND NATIONS EVERYWHERE 1970 -a year of test of $2.65. Last year, many U.S. companies And in 1970, the dividend on our