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NEWSSTAND PRICE $6.50 SEPTEMBER 10, 2004 A 30 -Year First Tim McGraw's "Live Like You Were Dying" makes history as it becomes the first song ever to remain at No. 1 en the R &R Country Urban's Education dart for 10 consecutive Its time to go Back 2 School, as R &R Urban Editor weeks. McGraw's new Dana Hall speaks with several veteran teachers and a'bum, also titled Live Like some freshman rising stars who are programming You Were Dying, was Urban radio. The textbook for the format starts on released Aug. 24. Page 1. "ESCUCHA ATENTO ", LAURA PAUSINI's 1st single, to hit the airways September 13. Her album "ESCUCHA" in stores October 26. "PASOS DE GIGANTE ", BACILO's 1st single Their Album "SIN VERGÜENZA" in stores September 28. o WARNER MUSIC LATINA www.americanradiohistory.com POINT A POINT B mar- ket -ing (mär' ki'ting), n. 1. getting the message from point a to point b. NOBODY DOES IT BETTER. P o I N T - T O- P O I N T DIRECT MARKETING SOLUTIONS GREAT CLIENTS. GREAT MARKETING. DENVER, CO DALLAS, TX WASHINGTON, DC CHICAGO, IL MARK HEIDEN RICK TORCASSO ELIZABETH HAMILTON MARK VERONE 970-472-0131 972-661-1361 703- 757 -9866 847 -705 -2046 MA [email protected] RICK @PTPM ARKETI NG.COM ELIZABETH @PTPMARKETING.COM MARKV @PTPMARKETING.COM WWW.PTPMARKETING.COM DIRECT MAIL. TELEMARKETING. www.americanradiohistory.com SEPTEMBER 10, 2004 I N S I D E How Triple A Listeners MEET THE HOLLYWOOD HEADHUNTER Hear And Buy Music If you've ever thought of moving onward and upward, read R &R's exclusive interview with A music- and radio-listener study conducted by Brad Marks, known as the "Hollywood SBR Creative Media Headhunter," in this week's Management/ Marketing/Sales section. Brad Marks As we were brainstorming International places top executives across a for this year's Triple A Summit, variety of entertainment and media John Bradley and Dave Rahn, industries, and Marks explains how his co-Presidents of SBR Creative company works and describes ways to Media in Boulder, CO, came up prepare yourself for a better gig. Also: Tffi (/W(l/{IJsyIti U U tl(L WSWER with the concept of doing an Renowned permission- marketing guru and www. radioandrecords. com online survey specifically tar- author Seth Godin talks with R &R about his geted to Triple A listeners. The motivational new book, Free Prize Inside. goal was to get a general idea Page 9 of where this diverse group of fans stands on a variety of sub- Bradley jects. Rahn The music and media land- MP3 players, satellite radio and PTA MOMS ON AC RADIO scape has changed dramati- other new and different ways AC Editor Julie Kates conducted an cally over the past few years for listeners to obtain music for informal focus group with PTA moms to with the advent of Internet their personal use. learn their likes and dislikes about radio. She streaming, iPods and other See Page 69 then talked to McVay Media's Daniel Anstandig about what the moms had to say. The art of teaching Page 53 By Dana Hall old- fashioned program- Appeals Court: FCC May Enact Ase Urben Editor ming strategies that dhallilradioandre.ords. corn should never go out of Revised Radio -Ownership Rules With school back in style. session across most of First, though, we rec- Arbitron -based market definition will proceed CHRIPOP the country, I thought ognize and praise those this would be a good By Joe Howard Chief among the new rules ASHLEE SIMPSON Pieces Of Me (Geffen) format veterans who MR Washington Bureau time to take the Urban have made an impact on ihoward®radioandmcords.com to be enacted are the FCC's con- CHRIRHYTHMIC format Back 2 School as the careers of freshman The U.S. Court of Appeals troversial Arbitron -based radio- TERROR SQUAD Lean Back (Universal) well. programmers and, ulti- for the Third Circuit on Sept. 3 market-definition rules, which In this special we mately, the future of the granted an FCC request seek- replace the service- contour- spotlight "The Fresh- format. ing permission to enact many based method that's been used CIARA f/PETEY PABLO Goodies (LaFace/Zomba) man Five," the next gen- of the revised radio- ownership for decades. Under the new Passing On The URBAN AC eration of PDs who are rules the commission adopted rules, the commission will rely PRINCE Call My Name (Columbia) helping the Urban for- Knowledge back in June 2003. The rules on Arbitron data, instead of the mat evolve into one of It's hard enough just have been held up in court and stations' service contours, to GOSPEL the top music formats in doing your job as a PD- on Capitol Hill virtually since determine which stations serve KIERRA SHEARD You Don't Know (EMI Gospel) radio, and, in "Back 2 managing a staff, choos- their introduction, but the particular markets. COUNTRY Basics," revisit good ing music, implementing court's decision last week The cote also OK'd a new rule cleared the way for potentially that includes noncommercial sta- TIM MCGRAW Live Like You Were Dying (Curb) See Page 35 sweeping changes in how ra- tions when calculating how many AC dio stations are bought and stations serve a market and MARTINA MCBRIDE This One's For The Girls (RCA) sold. FCC See Page 23 HOT AC HOOBASTANK The Reason (lsland/10JMG) SMOOTH JAN GEORGE BENSON Softly, As In A... (GRPNMG) Radio Revenue Declines 3% In July ROCK Local sales up 1 %, but nat'1 dollars plunge 15% THREE DAYS GRACE Just Like You (Jive/Zomba) the first time national's been in By Jeff Green ACTIVE ROCK red for RAR Eueculwe Editor the the year since Janu- BREAKING BENJAMIN (Hollywood) So Cold jgreerr&radioandrecords.com ary. Overall, radio was still up ALTERNATIVE 2% for the January-July period, A LINKIN PARK Breaking The Habit (Warner Bros.) The dog days of summer but that's the lowest point since Mexican radio and music: dominant force continued in the world of radio January's 1% uptick and well A TRIPLE sales during July. Although lo- below March- April's 4% annual By Jackie Madrigal strong understanding of R.E.M. Leaving New York (Warner Bros.) cal radio revenue was up a growth pace. RSR latin Formats Editor Mexican music is a factor jmadngal®radioandrecords.com CHRISTIAN AC modest 1% for July over the Shortly after these figures that will determine if the same period a year ago, na- were issued last week Merrill Once again we are cel- genre continues to produce JEREMY CAMP Walk By Faith (BEC) tional dollars plummeted 15% Lynch analyst Laraine Mancini ebrating Mexican music, art- high sales numbers or be- CHRISTIAN CHR compared to July 2003 - the lowered her Q3, Q4 and 2004 ra- ists and radio as Mexico cel- comes stagnant. We explore BARLOWGIRL Never Alone (Fervent) worst monthly drop -off since dio ad revenue forecasts due to ebrates its independence on the birth of a new music December 2001 leading to weak national spending trends Sept. 16. The growth of Latin genre, called regional urban. CHRISTIAN ROCK - an overall lag of 3% in corn- in July and August and an over- music in the U.S. is impres- What is it, where is it (BEC) JEREMY CAMP Stay bined sales year -to-year. all slowdown in September sive, but even more aston- headed, and does it have a CHRISTIAN INSPO July marked the first time business (see story, Page 4). ishing is the growth of Span- future, considering that it radio, with STEVEN C. CHAPMAN All Things New (Sparrow/EMI CMG) since last December that a par- However, RAB President/ ish- language the doesn't yet have radio's ticular month's total revenue CEO Gary Fries is more opti- Regional Mexican format support? SPANISH CONTEMPORARY has not exceeded the same mistic. He said, "While radio's leading the way. We begin, however, by talk- ALEKS SYNTEK... Duele El Amor (EMI Latin) month of the previous year. rebound has been slower than As we join in the Mexican ing to Univision Radio Los TEJANO Year-to -date, local sales were anticipated, all indicators point independence celebra- Angeles VP /GM Thomas ahead 4% for the first seven to a healthy recovery by year- tion, we take a PESADO Oiala Que Te Mueras (Warner M.L.) months compared to 2003 - end 2004. Radio's wide range of look at how a See Page 79 REGIONAL MEXICAN the fourth consecutive month advertising categories and its GRUPO MONTEZ DE... Lastima Es Mi Mujer (Visa) in which local business re- strength in the local market- mained 4% above last year. Na- TROPICAL place are sustaining the me- tional business was down 2 %, dium." MARC ANTHONY Valio La Pena (Sony Discos) ISSUE NUMBER 1572 www.americanradiohistory.com MAGAZINE 1111 NCR NIS THA EYOU w FOR VOTING BESPROCK/PIRSONALITY 2004 §Htrillf OF THE YEAR REALLY CREATED MONSTER I hot(); bgthirs-Itiac corn Alt,(nk aunInbki con, www.americanradiohistory.com September 10, 2004 R&R 3 Franklin Tapped As VP/ NEWS & Urban Promo At J /Arista FEATURES Radio Business 4 J /Arista Records has named J /Arista," said J /Arista Sr. VP/Ur- Management/ Randy Franklin VP /Urban Promo- ban Promotion Ken Wilson, to Marketing/Sales 9 tion. Previously President whom Franklin reports. Technology 10 of his own consulting firm, "He has an amazing track Street Talk 18 RF Entertainment, Franklin record, and it's a pleasure to Publisher's Profile 92 has also served as Sr.