Adelaide Hills
Adelaide Hills ChInA, Uk, GeRmAnY Nz ChInA, Uk, VISITORGeRmAnY, SPEND VISITORS Nz, UsA $163 million VISITS EXPENDITURE Day Trips 1,206,000 $86m Uk, GeRmAnY, Overnight 186,000 $77m EMPLOYMENTNz IN REGION OVERNIGHT SPLIT 1300 direct + 500 indirect = 1 in 17 jobs International 7,000 $7m 1800 jobs supported Uk, Interstate 77,000 $32m SouthGeRmAnY, Australia Regional Visitorsby Strategy the / REGIONAL ICONS #3 Nz, tourism Intrastate 101,000 $37m POTENTIAL industry OCCUPANCY AND RATES 8 millio 4 millio million 8 millio Uk, $10 n $16 n $71 $29 n GeRmAnY, Nz, ADELAIDE REGIONAL 63 millio 90 millio 3 millio 63 millio $1 n $1 n HILLS $AVERAGE9 n $2 n Occupancy 58% 51% $177m $273RevPARm (average $99m $511m $96 $79 Uk, yield of a hotel room) GeRmAnY, Nz, 2020 2020 2020 2020 D D D D e 17 e 17 e 17 e 17 ce 20 ce 20 ce 20 ce 20 mber mber 744 tourism businesses mber mber De 3 De 3 De 3 De 3 cember 201 cember 201159 businesses listed on Australiancem ber 201 cember 201 Us, ItAlY, Tourism Data Warehouse (ATDW) GeRmAnY, FrAnCe, ChInA Sources: International Visitor Survey, National Visitor Survey, Tourism Research Australia December 2017, Survey of Tourist Accommodation 2015-2016, Australian Bureau of Statistics, Regional Tourism Satellite Accounts 2015-16; Deloitte/SATC 1 millio 4 millio 8 millio 3 millio $27 n $10 n $31 n $39 n Uk, 1 milli 3 milli 5 mill EuRoPe, 7 mill GeRmAnY, 32 on SOUTH AUSTRALIAN REGIONAL VISITOR12 oSTRATEGY:n REGIONAL RESPONSE PRIORITIES42 ioNz,23n Us 43 ion Nz, $ $ $ $ $457m $168m $452m $683m 2020 2020 2020 2020 7 EuRoPe, D 1 D 17 D 17 D 17 Nz e 0 e 0 e 0 e 0 cember 2 cember 2 cember 2 cember 2 De 3 De 13 De 3 De 3 cember 201 cember 20 cember 201 cember 201 3 millio 2 millio 2 millio $12 n $14 n $18 n 45 millio 73 millio 98 millio $1 n $1 n $1 n $196m $231m $302m 2020 2020 2020 17 17 17 De 0 De 0 De 0 cember 2 cember 2 cember 2 De 3 De 3 De 3 cember 201 cember 201 cember 201 Adelaide Hills priorities Adelaide Hills’ priority is to capitalise on its proximity to Adelaide through collaboration and partnerships.
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