June 16-30, 2011 Volume 2, Issue 12 `100 28 Media agencies, that were being battered by dwindling commission incomes, are playing the field smartly with non-traditional verticals. 38 8 42 32 PLUS TYROO MEDIA Re-targeting 20 THE INQUILAB Spreading its Wings 24 AMAR UJALA PROFILE ULYSSE NARDIN DEFINING MOMENTS Then and Now 30 Joy Chakraborthy Clocking Time Rajat Sharma NAMASTHE TELENGANA This man is confidence The Swiss watchmaker India TV’s head honcho has personified. lands in Bengaluru airport. a host of memories. New Approach 30 8iuissis Vvivssi@sqqiDsirwsirs@sqqiDsir GiiiyisqrsirAuwvriwvivisswi wqsiswsirsvwwvsETUS$Qisiuswssirsvwvi up"$(sETUS!" !!Qsvisirsww @sqqiDsirsswu EsuiwusrwiAuiuwu9s Sudip Nag, GM (Advertisement) - 96861 88840. Vijaya R - 98440 92091, Tony Doulton - 98450 67371, Anantha Krishnan - 81477 52856 Deepak Menon - 98106 65814 Prabal Deb - 98303 75315 A V Vinod Babu - 99520 16709 Ramachandra Rao - 98490 41737 Rajeev Pathria - 98201 51642. !
[email protected] rsqqivsirq rsqqivsirsisq EDITORIAL This fortnight... Volume 2, Issue 12 EDITOR n advertising agency is 85 per cent confusion and 15 per cent commission,” remarked a Sreekant Khandekar Afamous US comedian during the early ’50s. PUBLISHER Jokes apart, it was the 15 per cent model that sustained many advertising agencies (then Prasanna Singh CONSULTING EDITOR called full-service ad agencies) for decades. This continued even as the media departments of M Venkatesh these agencies were spun off into separate, specialist media buying agencies that CONTRIBUTING EDITOR bought and managed media for their clients. Prajjal Saha As these media agencies grew in size, so did their clout. The commission SENIOR LAYOUT ARTIST Vinay Dominic June 16-30, 2011 Volume 2, Issue 12 `100 model was an arrangement that many thought would go on without a hitch.