British 2013 Season Review

John Muddeman Events Manager British Triathlon Federation Moving on from 2012…..

• Realignment of the Age-Group Championship program – British Triathlon Championships Liverpool • Triathlon becomes a Paralympic Sport* • British Triathlon Youth & Junior Series* • British Triathlon U20’s Festival • The road to London for thousands of Age-Group triathletes • PruHealth ITU Series Grand Final

Age-Group Championships

• 2012 Program – Sprint Distance Triathlon – Standard Distance Triathlon – Middle Distance Triathlon – – – Cross Triathlon – Club Relays – Paratriathlon Age-Group Championships

• 2013 Program – Sprint Distance Triathlon – Middle Distance Triathlon – Duathlon

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Age-Group Champs

Paratriathlon Elite

Youth & Junior • 344 Athletes across 9 races • 11yrs – 19yrs The Road to London

• 9 Qualification events • Largest field – 1600 at Liverpool • Fastest ever qualification times across all age-groups • Result – 1224 Age-Group athletes represent Great Britain at the World Championships The World Championships in numbers…..

• 7153 Age-Group Competitors • 429 Elite Competitors • 280 Paratriathlon Competitors • 7862 Total Participation • 83 Nations represented • 80 Technical officials (35 GBR officials) • 5 days of competition • 2 ½ week build, 1 week de-rig • 767 Volunteers across the event week

Objective One Be considered a top 5 Olympic & Paralympic Sport by 2016

How the team delivered

• GB finished on top of the world at the Grand Final. • World number 1 – Non Stanford • World number 2 – and Jonathan Brownlee • Six paratriathlon world champions • Two aquathlon world champions (junior and U23 level) • 50% of the junior medals on offer were won by GB. • 83 medals won by the GB Age-Group Team: 30 world champions. Objective Two Grow mainstream media coverage

Attracting a household name sponsor Objective Three Build the triathlon fan base Creating content for the fans Celebrating our GB Age-Group Team

• #LiveTRI campaign used by GB Age-Group Team within their ‘team tent’. • Communications arranged Alistair Brownlee’s welcome to the team message – all emails 70% and above opening rate. • Regular news lines on the journey to London and video content created. • Video player integrated into the website. • Over 13,000 views on YouTube of GB Age-Group related content. • On average 40% of clubs and event organisers downloaded the BTF supporters pack.

The year ahead for British Triathlon

John Muddeman Events Manager British Triathlon Federation Building the 2014 Calendar

• Age-Group Championships • Age-Group Qualifiers • British Triathlon Super Series • British Triathlon Youth & Junior Series – British Triathlon U20’s Festival • Paratriathlon • London • 2014 Glasgow Beyond 2014

• New Events Director for British Triathlon • Review of Age-Group Championships Program • Long Distance Triathlon • International Events Strategy 2014 Glasgow Commonwealth Games

• Opportunity! – Generate new interest in the sport – Showcasing the sport – Medals

John Muddeman Events Manager, British Triathlon [email protected] 01509 226163