New Technology Assessment in Entrepreneurial Financing-Can
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New Technology Assessment in Entrepreneurial Financing - Can Crowdfunding Predict Venture Capital Investments? Jermain Kaminski,∗ Christian Hopp,y Tereza Tykvovaz Draft, August 26, 2018 Abstract 1 Introduction Recent years have seen an upsurge of novel sources of new venture financing through crowdfunding (CF). We draw on 54,943 successfully crowdfunded projects "[T]his year, we've been slower to invest partially be- and 3,313 venture capital (VC) investments through- cause in our analysis, there are years where there are out the period 04/2012-06/2015 to investigate, on lots of new ideas and big swings that are going for the aggregate level, how crowdfunding is related to new industries. I feel like last year and maybe the a more traditional source of entrepreneurial finance, year before were better years for big new ideas. This venture capital. Granger causality tests support year, we haven't seen as many."1 the view that VC investments follow crowdfunding investments. Cointegration tests also suggest a Aileen Lee, Cowboy Ventures long-run relationship between crowdfunding and VC investments, while impulse response functions (IRF) indicate a positive effect running from CF to VC Entrepreneurship is \always a voyage of explo- within two to six months. Crowdfunding seems to ration into the unknown, an attempt to discover new help VC investors in assessing future trends rather ways of doing things better than they have been done than crowding them out of the market. before" Hayek (1948, p. 101). The need for experi- mentation is deeply rooted in entrepreneurship. An Keywords environment which facilitates experimentation and Crowdfunding, venture capital, Granger causality, tolerates failures is the mainstay of a prospering eco- crowding out. nomic ecosystem that generates innovations (Kerr, Nanda, and Rhodes-Kropf, 2014). Classification Within such an environment, many new business G30, G24, O3 ideas compete, but only a few single ventures will arXiv:1608.07182v1 [cs.CY] 25 Aug 2016 actually survive and bring their products to market. As future outcomes are distant und unpredictable, entrepreneurs and their financiers are plagued with uncertainty about whether or not a particular prod- uct will sell or a business model will turn out to be successful. Different types of financiers deal with ∗RWTH Aachen, Technology Entrepreneurship Group; these uncertainties in different ways. In crowdfund- MIT Media Lab, Macro Connections Group. ing, many small investors place bets on the potential yRWTH Aachen, Technology Entrepreneurship Group. zHohenheim University, Chair of Corporate Finance; Cen- 1http://techcrunch.com/2015/09/28/early-stage- tre for European Economic Research (ZEW). investors-apply-the-brakes; accessed June 1st, 2016. 1 of a business idea. To receive venture capital (VC) market, but also provides VC investors with a crowd- funding business ideas undergo a profound selection driven proof of concept for certain technologies and process through a specialized investor. The aim of markets. Just like bees may indicate the direction this paper is to investigate how crowdfunding relates to a distant flower patch yielding nectar and pollen to VC. More specifically, we seek to answer the ques- through a `waggle dance' in their hive (Von Frisch, tion whether crowdfunding and VC are rather com- 1967), crowdfunding investors may fulfil a comple- plements or substitutes. mentary role to VC investors, by providing them with Crowdfunding is a relatively new gateway for en- information towards new products and product cat- trepreneurs to access capital for creative and novel egories. Crowdfunding platforms may thus support ideas (Belleflamme, Lambert, and Schwienbacher, products and ideas, which would otherwise not be 2014; Cumming and Johan, 2016; Mollick, 2014; pursued. The \wisdom of the crowd" may not only Schwienbacher and Larralde, 2012). It allows indi- lead to more projects that search for VC financing, viduals and creative users to start experiments with but also improve the quality of projects that are in new products and services (Von Hippel, 1986) within the market. This is important as deal flow has been a wide range of capital supply. The amount can vary shown as a large concern for VC investors (Hochberg, from a few dollars for a pottery project to $20 mil- Ljungqvist, and Lu, 2010), in particular in ho peri- lion for a new smart watch. Average individual con- ods when \too much money chases too few deals" tributions are rather low2 and entrepreneurial ven- (Gompers and Lerner, 2000). Alternatively, we con- tures typically use crowdfunding in the very early, sider the opposite view, namely that crowdfunding exploratory phase. The money is raised via online and VC investors compete for deals in some segments platforms, such as Kickstarter, which provide en- of the market, where the availability of crowdfunding trepreneurs with a direct interaction with potential increases the supply of funds that compete for a lim- end users. Through their feedback, end users provide ited number of projects. If this is the case, crowd- evaluations of the business idea and may prove use- funding and VC investments will be substitutes and ful in reshaping and improving the product. The en- crowdfunding would crowd out VC investments. trepreneurs not only attract potential customers and Our research questions ask whether there is a long- early-stage financiers on the crowdfunding platform, run relationship between crowdfunding and VC in- but also obtain higher visibility, for example through vestments on the aggregate and the industry levels, press coverage. Crowdfunding may help to aggregate and whether crowdfunding and VC investments are market expectations about the likelihood of future linked, such that an increase in crowdfunding causes events, trends and technologies. Mollick and Kup- an increase (or decrease) in VC investments. To puswamy (2014) suggest that crowdfunding appears answer these questions, we use a dataset covering to support traditional entrepreneurship. In fact, if 54,943 crowdfunding investments that have success- the crowd provides expert-like assessment of future fully reached their funding goal and 3,313 VC in- technology trends, than a positive long-run relation- vestments in the US. Our analysis starts with the ship between crowdfunding and VC investments may adoption of JOBS Act in April 2012, which fueled exist, in which VC investments follow crowdfunding crowdfunding investments, and ends in June 2015. investments at a time lag. We test whether one time series Granger causes the Crowdfunding processes may validate the feasibil- other, and we employ a cointegration test to investi- ity and viability of new technologies. Crowdfunding gate whether there is a long-run relationship between not only reflects an investment into future products, crowdfunding and VC investments. The results sug- i.e., needs that may not be satisfied in the current gest that crowdfunding Granger causes VC invest- ments. We also find a long-term relationship be- 2 Mollick (2014) reports the average goal of $5,064 for all tween crowdfunding and VC investments; the time se- 2,317 funded projects on Kickstarter in the period from its in- ception in 2009 to July, 2012; the average contribution amounts ries are cointegrated. Successful crowdfunding cam- to $20,563 in our sample. paigns lead to a subsequent increase in VC invest- 2 ments. This holds in aggregate and especially for It is not only the quantity, but the early test for hardware and consumer electronics. viability may also improve the quality of projects that compete in the marketplace. Crowdfunded en- We perform a separate analysis for `small' VC in- trepreneurs might generate spillovers and spur the vestments below $500,000 (which are comparable to birth and development of further companies in the crowdfunding investments in their size) to investi- same and other technology fields as successful crowd- gate whether crowdfunding may potentially crowd funding campaigns can create interest in new projects out VC investments within this segment. We do and co-creations. not find evidence in support of a crowding-out ef- fect. Our work helps to clarify the role that crowd- funding plays in financing entrepreneurial ventures. 2 Related Literature and Research It contributes to several strands of the literature. Question We add to the emerging literature on crowdfunding (e.g. Agrawal, Catalini, and Goldfarb, 2015; Ahlers et 2.1 Entrepreneurship as Experimentation al., 2015; Lehner, Grabmann, and Ennsgraber, 2015; Cumming and Johan, 2016; Mollick, 2013; Mollick In March 2014, when Facebook bought Oculus Rift and Kuppuswamy, 2014; Mollick and Nanda, 2015). { a company which raised money via Kickstarter {, To the best of our knowledge, no empirical analy- Marc Zuckerberg stated: \One day, we believe this sis exists that focuses on the possible connection be- kind of immersive, augmented reality will become a tween crowdfunding and VC investments, though re- part of daily life for billions of people. Virtual reality cent work addresses the link between business an- was once the dream of science fiction. But the inter- gels and VC investors (Berkovitch, Grinstein, and Is- net was also once a dream, and so were computers rael, 2015; Chemmanur and Chen, 2014; Hellmann, and smartphones."3 Schure, and Vo, 2015; Hellmann and Thiele, 2015). At the origin of such radically new products or ser- vices, there are creative and innovative entrepreneurs, Our study extends previous analyses that sug- who, instead of being