7 Flyover Canada Combining Ride Systems with Dome Projections for Unique Immersive Experiences 16 Decoding the LGBT Exhibit Space
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#51 • volume 10, issue 1 • 2014 www.inparkmagazine.com 7 FlyOver Canada Combining ride systems with dome projections for unique immersive experiences 16 Decoding the LGBT exhibit space www.inparkmagazine.com12 What do you need to know about big data? his issue begins our ten-year anniversary Tof InPark Magazine. We have begun the celebration by updating our look. We launched a new website at the end of 2013 and our print publication now reflects that refreshed style. #51• volume 10, issue 1 We are also expanding our reach. This issue was crafted as part of a partnership with IMERSA for their annual Summit last month in Denver. Through our agreement, we published a special project profile: future energy chicago Summit program that included select articles from this issue, specially 5 MSI Chicago delivers powerhouse exhibit featuring interactive tailored to their audience. gaming• by Martin Palicki I was especially excited about this partnership as it signaled the great immersive sound opportunities available as the themed entertainment and attractions 6 recreating fully realistic environments requires advanced sound worlds learn more about immersive cinema and the giant screen technology • interview with Charlie Morrow markets. Special thanks to Dan Neafus and Judith Rubin for helping to make it happen. fly over Canada 7 Rick Rothschild and the next generation of immersive attractions We also recently completed publishing the TEA Summit Program • by Joe Kleiman and Thea Awards Gala Program. These two publications are fantastic one on one: Doug Roberts resources for our industry and are available through teaconnect.org. 10 worldwide telescope, microsoft research • interviews by Patrick McPike Finally, I’d like to remind everyone that there is still just a little bit more time to take advantage of our “Big Three” trade show ad package. You big data can secure your spot in our three largest issues that travel to IAAPA’s 12 how can information and personalization help your institution? • Attractions Expo (Orlando), Asian Attractions Expo (Beijing) and Euro interview with Kathleen Cohen Attractions Show (Amsterdam). rearranging the closet Thank you for your continued interest in and support of InPark Magazine. 16 decoding the LGBT exhibit space • by Michael Lesperance Withouth you readers, we wouldn’t be here today! the language of fulldome -Martin Palicki 18 by Dan Neafus Jeri in the sky with diamonds 20 Jeri Panek’s lifetime of achievement • by Judith Rubin boundless possibilities cover 22 InPark peeks under the dome, and we like what we see!• by Joe Kleiman Behind the screen at Fly Over Canada. Photo cour- project profile: SM Tianjin Science Discovery tesy Charles Seaborn/Syncra Construction Corp 24 Center by Matthew Dawson Editor’s Photo credit: David Lauersdorf migrating butterflies 26 navigating eight cinematic exhibition platforms• by Joe Kleiman advertisers Asian Attractions Expo 4 The Collaboratorium 17 staff & contributors Dome 3D 9 InPark Magazine (ISSN 1553-1767) is published five times a year by Martin Chronicles Publishing, LLC. The Elumenati 25 EDITOR CONTRIBUTORS 2349 E Ohio Ave. Milwaukee, WI 53207. Shipping Martin Palicki Kathleen Cohen address: 2349 E Ohio Ave. Milwaukee, WI 53207. Far Out! Creative Direction 26 Phone: 262-412-7107. Fax: 414-377-0769. Printing Matthew Dawson by Short Run Printing K2 Communications back CO-EDITOR Michael Lesperance Contents © 2014 InPark Magazine. All rights Medialon 21 Judith Rubin Patrick McPike reserved. Nothing in the magazine may be reproduced or used in any manner without the Morrow Sound 23 Charlie Morrow prior written permission of the magazine. InPark CONTRIBUTING EDITORS Dan Neafus Magazine is not responsible for unsolicited NSC Creative 13 Joe Kleiman manuscripts, photographs or illustrations. Such material must be accompanied by a self-adressed Sky-Skan 2 Mitch Rily SALES and stamped envelope to be returned. Kim Rily Martin Palicki Postmaster: Send address changes to InPark Vekoma 14-15 Magazine 2349 E Ohio Ave. Milwaukee, WI 53207. Subscriptions are available annually for $40 per year WhiteWater West 27 DESIGN ($55 international). mcp, llc Opinions expressed in editorial matter are not necessarily those of InPark Magazine or its publishers, Martin Chronicles Publishing, LLC. www.inparkmagazine.com www.inparkmagazine.com Project Profile: Future Energy Chicago Museum of Science and Industry delivers powerhouse with new interactive gaming exhibit by Martin J Palicki; photos courtesy J.B. Spector, MSI Chicago The Museum of Science and Industry (MSI) set out Short throw lenses need to be on axis with the center to create a dynamic exhibit targeted to middle school of the screen. For a ten-foot tall image, the projector students that introduced them to the current energy should be roughly at the five-foot mark. With the ceiling- landscape and inspire them to think about how they can mounted projector positioned well above the top of the help create a new energy future. MSI was clear from the oval, the team borrowed technology from dome theaters beginning that experiential learning was necessary to to adjust for the change in axis. A Seventh Sense media break the typical mold of science exhibits. The Museum server provides geometric correction and warping to also wanted the exhibit to have a firm foothold in reality. adjust for the curved screen as it feeds the media to the Utilizing real world data (and being able to adjust to that projector. changing data) was important. That meant creating a sophisticated computer and A/V system for the exhibit’s A pathway leads to the simulation area where the backbone. The Museum turned to Evidence Design, guests form teams and set off to play games at five Potion Design and Electrosonic to help develop the different interactive stations. Samsung LCD monitors overall experience, create the gaming modules and are configured to form the Future House station provide the technology to power it all. with sides and a roof, which offers a range of multi- touch interactives with localized audio. The Future Exhibit-goers begin by rediscovering the nature of Neighborhood game extends the residence concept energy in the dynamic Energy Garden area, where with more multi-touch interactives. they can transform energy from one form to another via a series of electro-mechanical devices and immerse Future Power illustrates the need for a smart mix of themselves in a short film that dramatically presents energy on a round table with three overhead Panasonic the story of energy in our world. Guests then convert projectors, while the Future Transportation game is laid their knowledge into action via a multi-player simulation out on a polygonal table with two overhead projectors game in which they design an energy-saving car, house, above. Future Car invites guests to design a new vehicle neighborhood, transportation system and city power by video mapping images from Panasonic overhead grid. projectors onto a trio of small three-dimensional car models. All of the overhead projectors feature gesture First stop is the Energy Garden where visitors get to recognition. A 24 by 8-foot scoreboard keeps track of play with various electro-mechanical devices to create the teams’ interactive gameplay; a pair of edge-blended “energy” —for example, riding a stationary bike will turn Barco 3-chip DLP projectors and Tannoy speakers on a light. display the scores and announce the winners. After several minutes, the lights around each of the activities dims and attention is drawn to a 20-foot wide Dr. Patricia Ward was the Museum’s curved oval screen at one end of the Energy Garden. A Project Director for the exhibit. six-minute Future Energy Film provides context for the The exhibit was designed to be entire exhibit. The story opens with a sweeping journey primarily an in-depth experience and across the increasingly complex ways we have extracted secondly, an opportunity for students energy from Earth’s environment, building to a sense to play together cooperatively and of today’s urgent challenges and the promise of “future competitively while learning. energy” now rising on the horizon. “We designed this to be somewhat of “The film shows that the Energy Garden and interactive a foil to Science Storms [the Museum’s games aren’t disembodied experiences,” says film award-winning permanent physics producer Donna Lawrence. “It places the activities the exhibit from 2010],” explains Dr. Ward. visitor has just completed and will embark on in the “We wanted this exhibit to be unique context of the full exhibit and the entire energy story.” and different.” While appearing naturally within the room, the curved Ultimately, says Dr. Ward, the objective screen required much more manipulation than expected. is for the technology to engage The Energy Garden contained a low ceiling space and people. “At MSI, we continually push the team wanted a cinematic experience that wasn’t ourselves to develop ever more interrupted by people walking in front of the screen. meaningful experiences, to move The only space for the Barco 3-chip DLP short throw away from pushing buttons and projector was mounted to the ceiling, tucked between observing.” • • • speaker cans and lighting tracks. www.inparkmagazine.com www.inparkmagazine.com Immersive Sound Recreating fully realistic environments requires advanced sound technology interview with Charlie Morrow, MorrowSound What is immersive sound and why is it important? How about immersive sound for the Oculus Rift VR? We live in a world of three-dimensional sensations. That Our sound engine works with game engines to produce is how we understand our environment. 3D sound is continuous changes of perspective and color. You can sound that moves up and down as well as around. compose the behavior of virtual sound space and enjoy Present life blends the real and the virtual, the home and on headphones or speakers. workplace, the built with the natural world.