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page new craft 12.qxd 1/7/2010 6:56 PM Page 7 A gift to cherish for life ribal Heritage Exports are The company has experience of working with manufacturers and exporters of almost all the 'who's who' of the buyers from all wooden and iron furniture / gifts around the world. Their experience in manufactur- and accessories. Based in Jodh- ing wooden furniture and gifts is first hand. Almost T pur (India) the furniture and all the products manufactured by Tribal heritage gift capital of Asia, they have Exports are exported to its buyers in Europe and been in business since 2006. Though a relatively new Australia. Only a miniscule share of its produce is entrant, Tribal Heritage Exports have already distributed domestically. They also adjust and alter Anupam Jain / carved a niche for themselves in the industry. the designs of their products as per the demand by J.S. Sengar the buyers. TRIBAL HERITAGE EXPORTS 93, Abhaygarh Scheme, Opp K V No.1 AFS, Jodhpur - 342011 Ph: 0091-9414133784 E-mail: [email protected] Specialises in manufacturing gift items. “FROM PHOTO FRAMES TO CANDLE STANDS, TRIBAL HERITAGE EXPORTS ARE ONE OF THE LEADING GIFT ITEM MANUFACTURER SINJODHPUR” (Top left and right) Beautifuly carved metallic showitems and (left) simple, elegant flower vase. January 2010 81 page new craft 3.qxd 1/7/2010 6:37 PM Page 2 Ethnic straight line furniture illage Antiques & Ethnic, as Jodhpur, of course, is known for solid furniture and the name suggests, started even in this category there are several design concepts. with antiques collected from The unit decided to concentrate on straight line, solid villages in Rajasthan. As sup- furniture for valid reasons. First, it is easier to adhere V plies dwindled, Mahaveer to quality; second, it is good to achieve economies of Jain moved on to manufac- scale and, finally, it is much simpler to build volumes. ture reproductions of antiques. Earlier, Mahaveer Jain’s products had buyers in a Quite a few years ago, the unit was manufacturing single destination: the USA. Now, however, the unit Mahaveer Jain furniture of every shape and size but it stopped doing has entered markets in South Africa, Gulf countries VILLAGE ANTIQUES & that and concentrated on a single kind of furniture. and the Far East. ETHNIC E-368, M.I.A. Phase II, Basni, Jodhpur - 342005 Tel: +91-291-2744321/2740674 Fax: +91-291-2747746 E-mail: [email protected] Specialises in straight line, solid furniture. “THERE IS TENDENCY NOW TO GO FOR STRAIGHT LINE FURNITURE SINCEITIS EASIER TO MAINTAIN.” Different types of elegantly designed drawers, almirahs and chest. 82 January 2010 page new craft 4.qxd 1/7/2010 8:34 PM Page 5 Making office and home comfortable oung Entrepreneur manufac- on each item. That is why each item has a distinct tures office furniture, products identity. for storing office stationery and Wooden boxes in ethnic style, embellished with household items. These prod- metal pieces, for keeping small household articles Y ucts are mostly made of wood have a ready market in Gulf and African countries. and recycled wood and even In Europe too, countries like Spain and Portugal, waste wood. have shown a tremendous interest in such products. The wooden creations for Sudhindra Dugar is of the view that furniture Sudhindra Dugar keeping office stationery, such as pens, pencils or with ethnic designs have a good market in Europe, pins, are extremely attractive and Western buyers South Africa and Gulf countries. Today, buyers in YOUNG ENTREPRENEUR prefer such products. These are not machine-made Sri Lanka, Jordan and Turkey have shown a keen G-209, M.I.A. Phase II, Basni and require expert craftsmen working individually interest for such furniture. Jodhpur 342005 Tel: +91-291-2740450 Fax: +91-291-2740450 E-mail: [email protected] Follows ethnic style in manufacturing wooden and metal products for offices. “THERE IS IMMENSE POTENTIAL IN USING RAJASTHANI ETHNIC DESIGNS. THE RANGE IS TRULY INEXHAUSTIBLE.” (Clockwise from left) A contemporary candle/incense holder in wood and brass; a set of highly polished set of chests; a chest of drawers with metal work; a wine rack made from metal wires; and, a chest of drawers with metal studs shaped like a portmanteau. JANUARY 2010 83 Person 15 Details.qxd 1/9/2010 11:59 AM Page 2 WHAT CAPTAINS OF TRADE SAY... AMIR ZAVERI The strength of Jodhpur's handicrafts lies in their creativity and novelty. That is entirely due to the expertise of the artisans and their generations-old skills. Our expertise in wood craft, iron craft, paper art, dyeing, printing, finishing, etc. offers immense variety to choose from. ANIL KOTHARI Manufacturers/exporters at Jodhpur keep on reconstructing their business, keeping in touch with international standards and competitiveness. Incidentally, they have started doing things with better processes. The result is that the finished products are more competitive in the international market. PRINCE MALIK For IFAS, the organisers have been working on the lines of America's renowned High Point market to give buyers, India's own High Point. Our prime motive will be to showcase prod- ucts as per the prevalent international trends and with high credibility. More than 300 exporters and over 1,000 artisans have been working to make a unique presentation at the fair. ARSHAD HUSSAIN I urge all exhibitors to highlight the maximum usability/multi- utility of their products using a creative or a themed approach. For instance, do up a garden corner for garden furniture, or use a part of the stall to create a make-believe setting for various kinds of furniture and accessories. ARVIND VADHERA Our strength lies in our exclusivity and exporters in Jodhpur make use of their rich potential in skills, raw material and manufacturing processes to give their buyers cost-effective attractive products. They keep themselves abreast with inter- national trends and fine-tune their lines to suit diverse requirements. Some of our crafts are not available anywhere else in the world. RAMJI SUNEJA IFAS will open doors for the manufacturers/exporters/artisans of Jodhpur to the world. They will gain from the interaction with buyers from abroad. EPCH deserves be commended for this first-ever initiative to bring buyers to the doorsteps of the manufacturers. We hope everyone concerned will be able to avail the maximum benefit from IFAS. DILEEP BAID We are expecting good buyer traffic at the IFAS and hope that the forum grows in stature in future. I would like to con- vey to the buyers that they will find things they see at show- rooms abroad. 84 January 2010 Person 15 Details.qxd 1/7/2010 6:08 PM Page 3 DINESH KUMAR IFAS will prove extremely beneficial to many exporters based in Jodhpur because they will be able to showcase a much wider range. Additionally, buyers can visit our showrooms and even factories to see our production processes. When we participate in other fairs, we are able to show only part of our range. K L KATYAL This fair is going to be the first international b2b event for the city of Jodhpur. Last year, 27,000 containers of handicrafts were exported from Jodhpur alone. The fair will surely be instrumental in enhancing the prospects of the industry here. I am thankful to the organisers for choosing this city as the venue. K L RAMESH Jodhpur is the hub of traditional craftsmanship. Age-old skills when thoughtfully blended with modern forms result in unique products that always find takers. This is our basic belief that helps us bring out interesting lines for our buyers. NIRMAL BHANDARI Jodhpur is an important nucleus for handicrafts. The organisa- tion of a fair in this city offers a unique opportunity to small and medium enterprises to showcase their products to an international audience, without having to travel overseas. LEKHRAJ MAHESHWARI For exhibitors, this fair offers a rare platform for suitable prod- uct visibility. I also urge the participants to work in a direction that will benefit them as well as artisans at the grassroots' level. Manufacturers in Jodhpur make products from abundantly available natural raw material. RAJESH KUMAR JAIN I warmly welcome the entire world to Jodhpur. Come and see the vast repertoire of our exporters/exhibitors. Take out time to visit the manufacturing units to check up on their credibility. Only then will Jodhpur's craftspersons get the rightful honour that they deserve. RAVI KHANNA Buyers can see our industry's potential as they will visit the manufacturing hub itself. We are ready to assist them to know every detail they desire — the working of our machinery, the particulars of the patterns and material used services of profes- sional designers, etc. SHEIKH FAIZAN AHMED This trade fair will help establishing Jodhpur as furniture and handicrafts hub of India. It would give us opportunity to exhibit the entire range of art and craft. In addition, it will help us knowing the requirements of international buyers. January 2010 85 CFC page (corrected).qxd 1/8/2010 4:50 PM Page 2 Skilled manpower, craftsmanship passed down from generations and dedication to construct the exquisite has made Indian handicrafts stand apart from the rest. And working hard to ensure continuous upliftment of our handicrafts are the Common Facility Centres (CFC) set up by EPCH. rom Kashmir to Kanyakumari, each city in India plays F host to a unique form of craftsmanship. Be it paintings on cloth, on paper, on wall or carv- ings on wood or marble, Indian handicrafts has it all. One such hub that houses some exquisite wooden handicrafts is Jodhpur.