EPF Newsletter European Pharmacists Forum Newsletter – English Edition July 2019 Issue 55
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EPF Newsletter European Pharmacists Forum Newsletter – English edition July 2019 Issue 55 Twenty years of progress Ornella Barra, Co-Chief Operating Officer, Walgreens Boots Alliance, looks back at 20 years of progress for the European Pharmacists Forum sharing how it has evolved over the years to become a leading voice for independent pharmacy… The concept of EPF began when Alliance with the Boots Group and this brought Santé merged with Unichem in 1997 to EPF further opportunities to explore form Alliance Unichem, becoming one of expertise and best practice in healthcare the largest pan-European leaders across and beauty services, to complement the wholesale and retail. With such expertise existing independent pharmacy offer. and economies of scale, how could an independent pharmacist be able to My dear friend, Mike Smith, who is also capitalise on this and ensure they could the EPF’s inaugural President and current be part of the healthcare evolution? Who priority was primarily the dispensing of Chair of the EPF’s Stakeholder Group, would champion their voice? prescription medicines. However, with recently reflected on an early example increasing pressures on margins, many of how the EPF is at the forefront of For those who know me, pharmacy were asking how they could add value innovation in pharmacy. He shared with is in my DNA and I’m a passionate to their business. Through the EPF, we me, “In the late 90s, we held a Forum ambassador of pharmacy being at the were able to leverage the expertise of where there was a focussed discussion heart of healthcare. Alliance Unichem to discuss the potential on the developing role of generics of new pharmacy services that would in pharmacy. At the time there were Twenty years ago, I wanted to show the some who thought they would never power of pharmacists working together. see generics in their country markets By, how sharing ideas and challenging We must keep – however, as pressures on margins ourselves in an open forum to do better changing and increased we now see generics widely for our patients, we could ensure that accepted as an effective and affordable we would be an authoritative influence embracing new alternative to branded medicines.” in the future of pharmacy. It was at this point I created the European Pharmacists things Further evidence of how the EPF Forum in 1999 and invited pharmacy leverages expertise was seen in 2012 leaders to become members. bring innovation to the independent when Alliance Boots merged with community pharmacist. Walgreens to become WBA, the first The EPF saw the changing world of In 2006 Alliance Unichem merged global pharmacy-led, health and pharmacy. In the past, a pharmacist’s wellbeing enterprise. The EPF saw how Sponsored by continues... www.europeanpharmacistsforum.com www.walgreensbootsalliance.com services, such as flu vaccinations were Over the years, I am proud to see how part of Walgreens national pharmacy the EPF has progressed. It continues to service. We took this to our members as an serve as a unique and valuable platform example of how a service can add genuine My vision is that for sharing best practice and discussing value to independent pharmacy and their community pharmacy strategic issues relating to pharmacy across customers, and today flu vaccination will remain at the Europe. And when I look back, it’s easy services are being introduced in France, for me to see how the EPF has benefited while other member countries are in heart of healthcare independent pharmacy by encouraging a discussion about how they might adopt provision and wider understanding of the activities and them as future development. pharmacists will be the challenges faced by each European market represented. Over the years, the EPF has also proved first point of care to how influential it can be when it comes access health services We have learnt to work together to to the proposal of new legislation and overcome our cultural differences, and we pharmacy regulation. Evidence of this can see the benefits of working collaboratively be seen most recently with the creation in order to further our shared knowledge and implementation of the Falsified However, the relationship between the of different markets and government Medicines Directive (FMD). Through the pharmacist and the patient is sacrosanct. regulation. We’ve proved the benefit EPF, we were able to follow the regulatory As we embrace innovation and digital of understanding what happens in one change that impacted everyone and we transformation, we must never lose country today, could be implemented in were invited by European representatives sight of the trust patients place in their another country in the future. The EPF in Brussels to share our insights and to help pharmacists and the importance of the supports independent pharmacy and helps shape the directive. human touch that only they can provide. members and pharmacists to be better prepared for change and to be able to Throughout the process we supported The EPF members understand that as embrace innovation. members and pharmacists to prepare for pharmacists, we can never standstill, or the changes to come and understand be satisfied with solutions that may have Looking back, we can truly say that it has what it meant for them in their individual worked well in the past. We need to keep been 20 years of progress as we respond markets. reinventing ourselves and transforming to the rapidly changing needs of patients and the provision of healthcare. I am very Although influential, I believe it’s important what we offer to patients, customers and health systems. proud that the EPF members are seen as to note that the EPF has never held an the thought leaders for pharmacy and ambition to play a formal political role. We know that innovation and data are key championing the role of the independent We have proved our strength lies in our to the future of healthcare and we must pharmacist. ability to engage and collaborate with the embrace the new technologies that will Presidents and leaders of local and national transform our ways of working and exploit Finally, I must conclude by expressing how associations on matters of importance the strengths of our strategic partnerships. grateful I am, for without your support that impact independent community We are based in local communities, but and that of my colleagues, I could never pharmacy today, and in the future. our future will be an omni-channel one, have accomplished so much. To achieve delivering the best of both worlds. such success is never an outcome of just For community pharmacy, it’s reassuring one individual. We must continue to work that the EPF is always thinking about As a Forum we directly benefit from WBA’s together to build our expertise, chart a way tomorrow and it continues to evolve commitment to pharmacy, a fact that is forward and realise our goals. This is how in parallel with WBA, supporting the recognised by all the EPF members and we’ll create real impact for independent implementation of global innovation at a exemplified in the investment in Alphega; community pharmacy and ensure the EPF local level. testament to WBA’s continued focus on continues to play a vital role for decades independent pharmacy and patients at the to come. Today’s patients and customers want core of the business. access to affordable, accessible, Thank you. personalised healthcare, and we must all My vision is that community pharmacy will raise our game if we’re to meet their needs. remain at the heart of healthcare provision We need to embrace new technologies and pharmacists will be the first point of to empower our pharmacists, and learn care to access health services - and I firmly Ornella new clinical skills, such as those required to believe the EPF has been, and will continue interpret pharmacogenomic test results or to be, instrumental in helping to make that to administer vaccines safely. vision a reality. www.europeanpharmacistsforum.com www.walgreensbootsalliance.com 02 EPF meeting Barcelona, 2000 Honouring our long standing members Pharmacist by profession, Ornella EPF meeting Barra remains at the heart of the EPF, continually pushing the boundaries and Rome, 1999 Where it all began championing the role of community pharmacists across Europe. As Co- Established in 1999 by Ornella Chief Operating Officer for Walgreens Barra, then Executive Director of Boots Alliance, Ms Barra considers her Alliance UniChem Plc, the European involvement in the EPF a personal priority. Pharmacists Forum (EPF) has spearheaded a unified approach to the European pharmacy profession. Bringing together independent The EPF spreads its wings pharmacy representatives from across EPF meeting Europe, the EPF is a unique arena for Istanbul, 2002 The EPF is now well established across sharing best practices and discussing ten countries, and enjoys growing issues relating to pharmacy. It is recognition among pharmacists across now also a respected platform for Europe. With representatives from discussion with key speakers from the UK, France, Italy, Spain, Portugal, healthcare stakeholders such as the Czech Republic, The Netherlands, manufacturers and government or Turkey, Romania and Germany, the EPF events have always attracted an regulatory bodies. impressively high-calibre of speakers, ranging from Government Ministers and senior representatives of pharmaceutical EPF meeting EPF meeting manufacturers, to European Bern, 2002 Nice, 1999 Commissioners and leading academics. Through its quarterly seminars, newsletters