Making better location-related decisions with Qlik GeoAnalytics®
Daniele Cesario Qlik Solution Architect Everything is related to everything else, but near things are more related than distant things. «Waldo Tobler»
2 Mapping Geo-Analysis
The visualization of The analysis of location-based data location-based data 1854 London cholera outbreak
• Severe outbreak of cholera in the Soho district of London • Prevailing theory was that cholera spread via the air
Reported deaths 41 Broadwick Street Reported deaths Reported deaths 51 Lexington Street 9 Marshall Street 12 Newburgh Street 43 Lexington Street 4 Ganton Street 188 Regent Street 77 Beak Street 36 Brewer Street 44 Beak Street 75 Beak Street 6 Lexington Street 53 Marshall Street 73 Beak Street 6 Ganton Street 57 Beak Street 69 Beak Street 8 Ganton Street 49 Marshall Street 65 Beak Street 3 Newburgh Street 2 Marshall Street 61 Beak Street 72 Broadwick Street 41 Broadwick Street 41 Broadwick Street 68 Broadwick Street 51 Lexington Street 6 Green's Court 12A Newburgh Street 49 Marshall Street 12 Newburgh Street 1 Silver Place 4 1854 London cholera outbreak
• Dr. John Snow theorized that contaminated water, not air, spread cholera
Reported deaths 41 Broadwick Street Reported deaths Reported deaths 51 Lexington Street 9 Marshall Street 12 Newburgh Street 43 Lexington Street 4 Ganton Street 188 Regent Street Pump Locations 77 Beak Street 36 Brewer Street 44 Beak Street 75 Beak Street 50 Rupert Street 6 Lexington Street 53 Marshall Street 73 Beak Street 52 Bridle Street 6 Ganton Street 57 Beak Street 69 Beak Street 39 Broadwick Street 8 Ganton Street 49 Marshall Street 65 Beak Street 3 Newburgh Street 2 Marshall Street 25 Warwick Street 61 Beak Street 72 Broadwick Street 41 Broadwick Street 34 Great Marlborough Street 41 Broadwick Street 68 Broadwick Street 51 Lexington Street 6 Green's Court 12A Newburgh Street 49 Marshall Street 12 Newburgh Street 1 Silver Place 5 1854 London cholera outbreak
Reported deaths 41 Broadwick Street Reported deaths Reported deaths 51 Lexington Street 9 Marshall Street 12 Newburgh Street 43 Lexington Street 4 Ganton Street 188 Regent Street 77 Beak Street 36 Brewer Street 44 Beak Street 75 Beak Street 6 Lexington Street 53 Marshall Street 73 Beak Street 6 Ganton Street 57 Beak Street 69 Beak Street 8 Ganton Street 49 Marshall Street 65 Beak Street 3 Newburgh Street 2 Marshall Street 61 Beak Street 72 Broadwick Street 41 Broadwick Street 41 Broadwick Street 68 Broadwick Street 51 Lexington Street 6 Green's Court 12A Newburgh Street 49 Marshall Street 12 Newburgh Street 1 Silver Place Pump Locations 50 Rupert Street 52 Bridle Street 39 Broadwick Street 25 Warwick Street 34 Great Marlborough Street 6 Mapping What was the closest pump to each death? How many deaths were in a 5 minute walk from each pump? Which pump is closest to the largest grouping of deaths?
Clustering Heat map Mapping vs. Geo-analysis
Mapping Geo-Analysis Geo-analysis The growing need to understand “where” data
Insurance - Claims/Risk management • Validate storm-related damage claims vs. areas affected by severe weather
Healthcare - Outbreak Monitoring • Animate past and potential spread across healthcare locations for flu outbreaks, lead poisoning cases, Zika, etc.
Energy & Utilities - Health Safety & Environmental • Leakage analysis (water & sewage, oil, gas & dangerous materials), tracking dangerous work areas, engineer work permits and locations
Transportation & Logistics - Supply Chain Management • Include drive times when analyzing which supplier can best support a manufacturing site
Sales – Assess revenue potential • Combine internal Sales data with key external data such as regional income levels and population density 12 Powerful map visualization and location-based analytics for both Qlik Sense® and QlikView®
• High performance, interactive mapping • Gain geospatial insight • Broad location-related use cases
13 Increase ROI with location-related use cases
• A geospatial platform • On-premise or Cloud-based • Domain expertise
Industries Business Functions Integrations
14 Qlik® is #1 in the 2017 Dresner Location Intelligence Market Study
Copyright 2017 Dresner Advisory Services. Location Intelligence Market Study is part of the Dresner Wisdom of Crowds series. Sportson
Challenges • Continue rapid expansion without cannibalizing existing sales • Optimize decision-making • Generate new sales rather than move clients and sales from one shop to another.
“With Qlik we have gained new insights in customer Solution behavior and buying patterns that have been • Analyze the sales potential of new locations extremely valuable for us in the expansion of our • Understand and make use of customer behaviors successful franchise enterprise.” • Analyze Sales Performance across the entire franchise Jonas Holtbo, Director of Franchise at Sportson • Understand revenue potential for new store sites
About Sportson Benefits • Bike franchise chain in Sweden • New insights and metrics in current operations. • Founded in 1980 • Business Users have continuous data driven insights into • Headquartered in Gothenburg, Sweden Retail Site Selection rather than using gut feel. • +25 Franchise shops in 15 cities • Data Storytelling allows Sportson to be more collaborative with franchisees 16 European Logistics Company
Challenges • Signed Carbon Pact - 5-year strategic commitment to reduce their environmental footprint • Reduce the CO2 emissions per container by 20% by 2020 Solution Solution • Calculate environmental impact of carriers using shipment data (previous and planned) and carbon footprint data from the EcoTransIT® World Initiative (EWI) • Used Qlik GeoAnalytics to analyze different routes vs. environmental impact
About Benefits • Able to advise customers on preferred routes based on time • Provides Sea-Air Freight, Cargo insurance and Custom vs. cost vs. carbon footprint Clearance • Customers can understand routes used by other customers • 100 000 Monthly Shipments for 400 customers • Better plan future travel logistics such as harbor reservations • Qlik Sense® customer • Improve data quality by allowing for data entries and emission calculations to be easily reviewed 17 European University
Challenges • Better understand where recent graduates now work and live • Improve outreach to prospective new students • Improve government reporting Solution Solution • Created own geographical hierarchy • Combined internal data with data from other universities • Able to track and analyze alumni data
About Benefits • Create new targeted marketing campaigns to prospective • One of the top 50 young Universities in the world students based on alumni data • Over 26,000 students • Analyze student and alumni trends - where they grew up; ® • QlikView customer where they now live and work after graduation • Compare own student outcomes vs. other universities • Use results to justify budget increase 18 Demonstration
Qlik® is #1 in the 2017 Dresner Location Intelligence Market Study
Copyright 2017 Dresner Advisory Services. Location Intelligence Market Study is part of the Dresner Wisdom of Crowds series. Thank you!