I" - , ' .•
- ~ . " • . . ' It . ...-....-_~ . ' • ~. I..
THEE MACARONI JOURNAL
Volume 49 No. 10
February, 1968
, , FEBRUARY, 1968
NOODLES HAS OODLES OF FRIENDS .ii L
N'J(,I ' \11",11111 1:1
\,11(10 ) '",on I ll . " "'t.\ "" '·'I "'.V I f) I""" .1hll " ,,, , " D I J · I' U " " ' ~ ,po, ' 00' \ 4 )001 00 1\ <;"eI", ) " lfi"'S tl l" . ~ O W . 1)", ' " " '1 0)'1'1"" ,01 )'1'" \I • • n 100'10" , 0 ,1\ , ,", Oli l ~ " II' ,', O ~ ""V, " "11D, ""0,', .. , " O'DW IOU ''ION '''41 " I " I.l IU ' tu l"'I.l"I' l"d .O,H ••) 11 00 9\ )'1<3Un a 1),.,0 ''''' la,1 \ n 'II' " P ""1,,0., <, to"' ''' 't " ,,,.Ole\o\' " Ill '''10' "0'1" '1)\'1"5
,' ..I I \\ J.1UUr 1S ':1 )1 ,'111"1 .1'1' IL " P.' '; ''I II '' 'I' 11 '11.'I"ILl .''',:I,_'ll1d' I·'' 'II!I,d .'11' 'II! " ;'j lll ;l': IIU!U;1I:A 's '!"II' \ I:!O!!> ',I .':ll:JIIII ' ,."" .' • .'1(1 ]1 11 ' ~lI IILlh,d ,1I1HP" "1 " P·'I,':1Ll 11 .','\1 .1,1:'1 "H".\\ 't-'I:C ' \\ ,) 'Jf ' !III11tIlI'H :lI:Oll1n:1l1 ::.1 .' 111 JI'I J.' ,, ' .1.I111 1'"1' ·' BW.l1 ,'\l:,I.'IP;'i Pili: ' I.' .'.'I~) ,.,." ,, ;1 PIP"\"': 1','1:1 ',) IllIpl: ,\I : ~1 1l·"IlIiV 1 ,'.1 1.' .' 1 .' ljl III "~ 1"'11 , m .'I! p·' II'I·'L .'Ip I" .' 1111'" .'w p.1. 11 I:"tl}1 1: ' \ J.'P,! I!JII)r.PI:lIS )1:11 :1 ",' 1,1 .· Ll l., ltlll~ I'uil l -'IP"I':\ " 111 1111 ' 111 111111" " ,' LJl dn ...''1' :111 !I'll ' ...· d l.1.·' 1',"'.'1-11 .' '1 .' 11'1 ,1 ,'JlIl I" ,' 11(1 ' 1\1 .' 11 P·'II"I·'" :' 111 " 1'\""1,1 I"!,J HI 11 1- ' '1F' " .1111',,"1 Hh ' II'.WIII I" 111 11 ' \\ , .. 11'111 ','II:JI' IHlIIIU \ QI ·lh'III.'I' 11 ,' ,'1 ') ' j" 11 h'I.'."'II(\ ,' IUIII' ''1 Ilhl.l l : ,11:1\ II:I\I'!II:, lr ' ;"1111111:111 .\ PIP!,\\ !~ !JJ:on!) IUI:!II!,\\ u .'qII}1 ""IHl:1 'r 111 ,'1111;1:-1 .,mh:!u.l, " I .'tuIIPf '!,\t:(\ ':1 II!,\JV """'lel .,.no;; ! ""1 ~1 'v ":I"lj:1!:\ I:U.'JV t1 ~,"' ·\I!S ::o ;h,:' 1 IV
' I,"!]I,'II'\ "I \,'pUI ' 111 ,'1, \J l'I1I'UI ,,' 11;'I1U:OUII'O:O(1 IU.';'IU1 ,\ m :o dJ1:,'S I','uq II,'!U:OUII'O"(I , \;1~"I : ,1 -, Ulll ' ~ :\ ,, ;i,It.,, !) \'1 ",' ,' lld tH'lll ;i lllll " ~ ,'I ,' h 'l\ " ,' VIII .. :1::llV 111:1\".',\\ .. .. !.\\\ U;1lJl\' !IJl!S IIJII!}I " ~ " V ".I .. \\ ,' , .. \ _"11 11 11 '-1" ,' 1:1\ ',1,' 11 ,' 111 \ 's .. IIII:!!!!.\\ 'II 1l·'II"}1 11!I!tltl}1 IJ.llIIV " II!II:I\I,\ "'Pd " ,'IIV ilju,'<1 ':1 ' 1I"'II:,'lIlnlllllh', ) 'r :I!.'JV 11:111",, ) '" 11 1/ 11'" - lh"III,' \lII', l ,' I.''1,lIiI ,'III 1\ \].1I\UI1.'.\ 1111 :.1 IllIlr.i;'!II",1 Ild" 'IIC Lll ,'I'I' '',! 1,'/(\ " ;i "\1 ,' ,' \ ", I-'lll III " ' II" I" 'I"!'I'/', ) i..~ J.'11I1.1, pJI:,\IP': 1 'II '!'I'}I'!-I '!I 1I1,':lUL\ 1 P IC 'UIII" J"'I.I. ''H PI'·"\ \1:0\\1 .) 'I 1J,'q ll U !j.l I : ~ 1\ II! 'I\, \'1 ,: :r.JJV 111,'1'1::1 ,, ' I.'III"'lel ;i;;' \ '; nll " \\ 11 ,'1\\\ """" '1 " \\ 11:11\\ .. rJo/ ,'t1.1!(J; 1III'Iei !,,,' W,"'I\ ,' II! "'IILII";;,I/,I ." ""III" I.llIh', ) ;; nl(j pili' 1\0" '\ .. II ,1 'JIIII " II °'< 1.. \'
",'III'II'!" !'''I'\ iiluO I'lli' IIIII"U!-\\ r '.'IUI:r IpH: ...... '}1 JII J011;'1 ,'J!(I ,, ' 1',0" '1 put' ,'1111 11 '11 1 1\\' I 1'''' ',1 ,'Ip 1,0 \ /I:\,'J,' .,S .' \1 !II ,' ," :1 ,' ,' II ,'/,' IL/I ', ) 1"lIIl11\ IIIII,'VI 1 ,' 1/1 I" Ih,d"}1 U,'.'l!> ' \\ Il ,'lil1}I ' II ;'I ll1;'1IUll(\o'(I Itl,':llI\,\ ' . " .'1,1 :'I,' !, \ pit' ,11',' \ ;; 1111 1," ,1 II\, ' 1' \\ L'/hl .. r."U}1 1:'\ ':1 1I1.':l1I1A · ' ' ,'/el ",'1.\ I'";: ' 1'",'1 111" "'11 "'1) 'I'll ,,'II'''''' llUr.).\ \. \ ' f J,'p,I ' ' ''':OJ,I ,':1!. \ I'" IU:lP!S:Old ' ~ " 01 U:O ,\\I1:) ' \ \Pqtl'H ' ' :iJ»fry; f!iG U() pmtlo •
' L'JlJIII) ',I!"IIWI ' .111,111'/"./ ' 1If f \'. '1/ '( r ,/ 01 ·ON '''111' / ' II ,',II! J 1\ 1/./'/"11 " / I" 'I" /I' lil /I'Un/,/I,. /1' MII.\!IJ.lI/,/1 :i1l!rlll:i".1 61' 1011 ,/111 "/,,,,,./.,1,,, , , /1" 1I.',lr/'V ,!," I,'II/ ' ./111/11/ " ,/ ',11111.1.1 V /,,111/1/\,),' I(un.\' M'/ 8961 ' " , "/1'1 "'" 1" ,\ I.IJIII "'1111"'1\ II/.IJIIII'/V 1,11I'/III'.\' ,JI(, 1" IIlIflll,lfN,"1 1" ,. /1/10 f\ Jo nJqa:t
IVUJt1°f !UOJVJVW "lfl
,," rani salad, with plenty of space at the hottom of the polnt·oC-purchase piece Noodles Has Oodles of Friends tor brand Imprint. Sp.ghliU COtI study The third piece Is captioned "Spa HREE mulling pieces have been de Man, AdnnJaps ~ cup swcet fresh cucumber pickle •• veloped by the Notional Macaroni drained ghetti Goes Steudy," It will push Spa T What else do macaroni products have ghetti With "'eat Balls for the Fall and Institute and ore scheduled to go to the ~ cup chopped green pepper going for them? especially (or N'aUonal Macaroni Week, president, merchandiser, and macaroni ~ teaspoon crushed tarragon I. National public relations program bUyer of 80me 4,000 leading cholns and October 17·20. It will be put In the mall which spotlights macoronl In news Salt and pepper to taste voluntary cooperatives on the "Chain about July 1. popers, magazines and on rndlo-TV '" cup French dressing Siore Age" moiling: list. The recipe (or making six servings of coast to coast. Crisp lettuce The first piece was moiled In Decem Spaghctti With Meat Balls, 15 as fol 2. Constantly growing eonsumptlon- I;" cup shredded carrot lows: t ber. It Is captioned: "Noodles Hos 1.432,060,000 pounds caten lost year. Oodlcs of Friends." 1 can (1 pound, 3 ounces) asparagus 1~ pounds ground bed 3. Macaroni products regularly outpac spears The brochure points out that $1.00 Ing total store volume growth. VI pound ground pork Green pepper ring worth of macaroni products sells $7.31 4. Total family acceptAnce from tots 3 tablespoons olive or salad 011 In related Items (bosed on the average and teenagers to senior clllzens. Add 2 tablespoons sail to rapidly 1 clove garlic. ftnely chopped 2 cans (1 poulld each) tomatoes unit costs of three populor recipes. os Then, the grocer is urged to leature boiling water. Gradually add macaroni I can (6 ounces) tomuto paste calculated by the Notional Mocaronlln mucaronl products lor the Lenten Sca so that water continues to boll. Cook. sUlule). Here Is one example: Noodle son or In early Spring prelmolion. The uncovered, IUrrlng occasionally. until .}~ cup water Tuna Supreme. which storts with D 22 suggestion Is made that ron egg noodle tender, Drain In colander. Rinse with 1 teaspoon orcgano cent pockage of egg noodles (8 ounces), cold water; drain again. 1 teaspoon monosodium glutamate und tuna display be built, and the (ull Hom~mnkers will be encrourar.ed til retailers huve mude "nudget Tllste requires sun In related Items to com Combine macaroni with luncheon 2 teaspoons salt color posler on the bach DC the brochure treul their fumilies \0 mealr. buill Trents" u store· wide promotion by plete the combination. On thot ballls, \ ~ teaspoon pepper used at point-of-purchase. These pieces meat, pickles, chopped green pepper, uround bcef by Ihe Council from Janu ordering uddltlonul posters. case strips $1.00 worth of eGg noodles requires nrc being made a\'atiable to members seasoning and French dressln,,; ton 2 tablespoons salt und shelf tulkers to sell oth~r beef cuts $7.09 In related Items, This 15 figured on 4 to 6 quarts boiling wuter ary through March. becnuse most con of the National Macaroni Institute at lightly. Chili. Arrange on lettuce. Oar sumers, . trapped with holiday expenses und relutl-d item!l such IlS spughetti and the unit cosl, or the octuol cost, of the cost for dlstribullon to their customers. nlsh with carrot, asparagus and "teen 1 pound spaghetti noodles. ClIoel amount o( Ingredlenls coiled for und tax bills, ure more dollar·canscioull and participating firms in the Natinnal pepper rlna. Serve with additional Combine beef and pork; mix well. during this period than In uny other Food stores ure encouraged to build In the recipe, It the shopper hod to buy Macaroni Institute ate listed on the dressing as desired. Shape Into I-Inch balls. Heat oil; odd their newspaper adVertising around the every Item (rom the supermorkel sheU, time o( the yenr. Even though they lire buck side oC the brochure. A 26 cent package of elbClw macaroni meat balls and garlic and cook o\'er low budget-conscious, they want to serve "Budget Tillite Treuts" campulgn. A a doltor', worth of egg noodles would heat until browned on all sides. Add (one pound I In this recipe requires $1.82 hellrly meuls with both \,urlety und newspaper ud\'crtlsl nc set\'lce - ad require $14 .16 worth 01 relaled Items. M.caron! Hu Man, Mlttl In related Items to complete the com tomato paste, undrained tomatoes. ~l proof sheets or ud mats-Is u\'ullnblc economy. About the first of April, a second bination, On that basis, $1.00 worth of cup water, oreHano, monosodium glu through the Beef Industry Council on Noodl. Tuna Supr.11lI Retailers, manufacturers. pnckers llIul piece called "Macaroni Has Many elbow macaroni requires $7.10 In reo tamate, 2 tcaspoons salt and pepper, n complimentary ba!l ls. bcef Industry organizations ha\'e order This recipe, to make six servings, Mates" will go out. calling attentlon to latcd Items. This Is figured on a unit mix well. Cover and cook over low American Dairy Associalion colis for the (allowing: lI ummer salad possibilities. Macaroni cost or Ihe actual cost of the ellOct heat, .tirrlng occasionally. I hour and ed more than 12.500 store kits in -13 A'j u folloW-Up to the !luccessful Fall f ) tablespoon soli Salad Supper, making eight servlncs. amount of Ingredient. called lor in the 30 minutes. stules with orders slill bclng recei\'ed reelpe. If the shopper had to buy every prcmollon of the American Da iry As· 3 quarts boiling water culls for the following Ingredients: Meanwhile. add 2 tablespoons salt to by the Bec( Industry Council. Many t Item from the supermarket sheU, a dol 4 to tI qUBrts rapidly boiling water. 8 ounces medium egg noodles 2 tablespoons salt 4 to 0 quarts boiling water lar's worth of macaroni would require Gradually add spaghetti so that water (about " cups) " cups elbow muearonl (l pound I $12.39 of related Items. continues to boll. Caok uncovered. stir 2 lOY:! 7 cons or ounces each) tuna, ) cun (12 ounces) luncheon meat, Again, the center of the brochure has ring occasionally. until tcnder. Drain in drained diced a (ult-color poster illUstrating n maca- colander. Serve spnghetU with ment 3 cups Cheddur cheese liauce' balls and suuce. Top with freshly cruted v~ pound Cheddar cheese, sliced Parmesan chcesC!, Jr desired. I. ~ cup spliced plmlento-stufTed olives Prolll Bulld.r Add 1 tablespoon salt to rapidly boil ing wuter. Gradually udd noodles so A 25 cent pnckBl!c or spaghclll (one that woter continues to boll. Cook un pound) In this recipe rcquires $1.0-1 in covered, stirring occasionally, until related Items to complete the combinu· tender. Drilln in colnnder. tlon. On thnt basis. $1.(10 worth of spu · chelll requires $7.75 In related Items. Combine noodl.1!! with tuna and Cheddur cheese Bluce", turn Into 11A This Is figured on the unit cost or Ihe actual cost of the exact amount of In quart baking dish. o:.rr:lnlll· cheese .1II1(cs gredlcnts called for In the recipe. If the around edge. Bake In 350 d':l{ree (mod shopper had to buy every Item from the erate) oven 25 minutes. Remove lind supermarket shelf. a dollar's worth of top with sliced olives. spaghetti would require $13.0B worth of " For 3 Cup. Ch.ddar Chtt.. S.uct! rclated items. Melt I. ~ cup butter In saucepan; blend BMf C.mp.lgn In 2V1 cups ",Ilk; continue stirring until souce bolls for 1 mlnule. Add 1 Icu Spaghetti and Meat Balls und Round spoon dry muslard. 1 tablespoon pre Steak on a noodle platter are pictured pared horseradish. Y:! teaspoon salt und In polnt-ol-sale material. being dis dash while pcpper; remove from heal tributed by the Beef Industry Council nnd stir In Vl cup grated Cheddur for n January-February cnmpalgn on ADA. "Cullnory CU .... I COined 8,•• Co ....ol. cheese. "Budget Taste Treats."
4 Till MACARONI JOURNAL FEURUARY. 1968 \ .. ... - --
Noodl .. Hal 0041 .. Of Frl.ncI_ (Continued from page 6) 1967 Was an Excitinn Year soclatlon an the "Parade of Vitality Foocb" ADA carries advertlllnB with stores continued corutant at 66';; of this Manulactunn' Probl.ru SpringUme augle,tlons In the January total. Issue of Family Circle. In the live-pale Nineteen slxty·seven saw a strong Problem. of macaroni manufacturers spread one of the main dlshe. shown were lI.ted at the Durum Show by the for Springtime eatln, Is a platter of upward trend of ..les and consumption through the fint eight months of the Executive Director of the NaUonal elbow macaroni and meat baU •. The Macaroni Manufacturen AuoclaUon as Creamette Company ties in with the year. Despite lOme reporta that bualneSl fallows: promotion by c8nyln, full·color ::Idver was oft' during Lent, miIJlrind total for eleht montha atood at 4.8% ahead of (1) Rising costa-for labor, for trans tislng on CreameHe. Macaroni Cheele portation, for taxes, for almost ev. Bake. In the lime ISlue, Chef BoY.Ar , 1966, But In the fall, production waa sharply under that of • yeAr Igo when ery cost of doln, business except Dee promotes canned spaahettl and tor nour; meat bolls, and Kraft Dlnnen lIIus. hl.her wheat costa boo,ted the price trates Its Spaghetti With Meal Sauce in level and heavy ..lei were made with (2) Government regulation, such as the which the meat I. already added. price protection, By the end of ten Fair Packaging Act with 11. Impact on cosll: The American Dairy Association elU months, the mlllerind wu only 2.3% mates that about 1:1,000 food .tores car. ahead of the previous year. and dlrec. (3) Rlsln, C
~----.. ~------. 1it~~~~~~~;~;! :.~~.:~~n'!tonla lild interval between processing and packaging. A 01 cans, racks, drums and hand trucks, creating COllluseo s~heduling. A gap with inherent inefft- bfe,,-1sag~ ,!!~d ' cle8iradc!d products.
~:>_ l in , aveyor
into foran fragile,electrically non-free pro- I~t~\~~[~~:~~~~~a~~~~~~~'~~' ~:i:~u~n~' i::t; surges and distrib- ~ •
. ASEECO CORP. ~ tad".,.l k- Aulomatod Sy8tomtl .& Equlpmunt Englnourlng :,ti~1 ". '. ~:n:-,-, , J 1830, w.- O' LVMPIC BOULEVARD LOS ANeELes. CALI ,., goooe TeLePHONE (213) :Joe .9 0gl .' , .. ------
' .
.- ... ""1l"'".... - ~ ...... _-'''\- .. :
, ,/ .. . . i" . ) ." 1ge. . ~.
, , 2500 LBS. PER H0UR
The Big Machine Intanded For Big Production.
The DEMACO Long Goods Continuous Line that Pro DE ••C8 vides the Biggest Production with Greoter Engineering Design than Ever Before,
The Simple Machine with the Famous DEMACO "Trade 2 SCREW LONG GOODS , Approved" Single Mixer Feeding Two (2) Feed Screws.
f See the Press and Continuous Dryer with the Big Differ ence that Pays Off in Years of Profitable Reliable Serv CONTINUOUS ice.
. Call or write for details . . , LINE DE. FUNCISCI MACHINE CORPORATION 46-45 Metropolitan Ave. • Brooklyn. N,Y. 11237. U,S.A. • Cable: DEMACOMAC • Phone: 212·386·9880 We.t.rn Rep,: HOSKINS ·CO. P,O. Box 112. Libertyville. lli lnols. U.S,A• • Phone: 312·362·1031 15 14 TilE - MACARONI JOURNA L FE U ~ 'JA RYt 1968 A "Do It Your.elf" Food & Drug Compliance Program for the Macaroni Plant
by T. L HUI" ',..Id.nt, The HUI' Company, Inc. and AIM.lean Sanllatlan Inatltute, St. Loull, Milaauri.
The F • D Aci-Aa II Appu.. 10 plants arc because of the use of eggs. Macaroni It Hoocl1. Procenon Accordingly, the macaroni Industry right now Is receiving undue aHention Essentially there are two section. of from Food &: Dru" Just as some years the law that apply: Flnt, the macuoDl aeo they dId becau.e of an ee' cont,nl project by F &: D. 01' DOOdI. proclud llieU mUlt be free of fllth .a examined microscopically. What Whether we like to admit it or not I, true fllthl It I. anything that II truly the largest single motivating factor I~ repugnant to the conlumer. This I. not the Food Industry fo r the sharp im necellarlly dirt or loot or fly ash. but provement In lanltatlon over the last Instead II such truly repUlnant or nau ten years has been the Federol Food &: ' TO INSURE THE QUALITY IN ANY MACARONI leatlng filth .1 inlect fragments, rodent Drug Administration. hairs, bird excreta, IlRiemail polllh, Rllult of Regulatorr Criticism peeled paint, etc. Some food processol'l PRODUCT ALWAYS SPECIFY When Federal Food &: Drug find s a ~ -qff _fBI I caught with .uch 81th In their product plan~ in violation, lelzure of their prod have atilled that Iheae Item•• while ad uct can result, a citation can occur and mittedly repu,n:mt or unpleasant. are po:!bly this might lead Into a criminal WHETHER YOU'RE MANUFACTURING LONG GOODS not neceuar11y true hea1th hazard .. The prosecution. Furthennore, If the situa government while 81teelng hal taken employee practices, they will contend that these conditions have contrbluted tion WI\rTnnt. It, there might be an in the position that they are, however. an junction against future Interstate ship excellent Ind .. ot poor understandln. filth Into the product. They will then Et OR SHORT EGG collect interstate shlpmentl of the prod· mentl. Whereas all of these penalties §§§§~: ~ ~~, and poor sanitation. In other words, If are certainly unde.lrable, undoubtedly the macaroni processor will allow a uct for analyae., and should they ftnd fUthy conditions In the macaroni, egg the most severe II the frequent result heavy rodent population to frequent ant damaging publicity. NOODLES OR OTHER SPECIALTY SHAPES, the plant more or leu unmolested and noodles or macaroni products, then the a 'J sometimes eomplelely undetected, then plant will be actionable under both sec· The Food &; Drug Administration this has to be a plant very lax In I8n1- tlons ot the law. does not necessarily (with the possible recent exception of the IlgnlAcant Sal talion, which could s1mUarly harbor &SS$7YOU'LL _BI liS ..AYS UNIFORM Wbr Is F • D So Actin In monella press releasel) promote this FIND~ ~~~ much more serious conditions because lDdutrr Todart of this laxity. type of damaging publlclty. However, Firat, It II simply because they have enterprising court reporters wIll learn IN COLOR AND GRANULATION. iiHiY\\Hi BECAUSE OF Secondly, the plant In which the of a certain prominent food plant In the ::::::::::::: product Is processed, atored or held more money and more Inspectofll and are therefore able to do more. As re area being prosecuted for such dra must be free of conditions that could matic evidence as rats, cockroaches, etc. even remotely contaminate the product. cently .. 1958, the Food. and Dru, budg et was $9,300,000 with 347 field Inspec and they might well play this up big For example, a bird nest overhead with very damaging sales result. to the OUR UNIQUE AFFILIATIONS IN THE DURUM WHEAT might seem a remote avenue ot con. tors. In 1967 their budget Is $68,000,000 with well over 1,000 field inspectol'l. food processing plant Involved. lamination Into the product, but bh·is Such publicity hal been known to are not house-broken and therefore it Naturally, with more money and more THE inspectors they can become active In COlt literally mililani ot dollars in lost GROWING AREA,~~rWE CAN SUPPLY I Is simply Inevitable that sooner or later segments of the food Industry not vblt sales to prominent food processors, sim some of the feathers, the excreta, the ply because the reading pubJle will no urine can tall into food, onto food sur· ed In the post or make more frequent Inspections in aU divisions of the food longer buy that product, because of Itl FINEST DURUM AVAILABLE. faces or food packages, and hence the supposed filth content. ~I'WHEAT PR~..?UCTS existence at the birds overhead are a Industry. real Infracllon and the plant II can Then, too, Food &: Drug concentrated Tha Inlpactlon Raport Cud on certain types of food plants where Iidered actionable or In violation. When a Federal Food &: Dru" In'l!)f ~ AND WE SHIP EVERY ORDER/IJAT THE TIME Q,l they thought the sanitation hazardl This mean. then that the ptant must t~on Is conducted In a macaroni . 1. 1 •• 1 be free of fUthy conditions and addl· were more acute, and lome of these facturing plant, the Inspector, after the '".RI ~ tionally there can be no fl1th In the Industries, al a result of Food &; Dru, conclusion of the Inspection, If he has prellure, have cleaned up Very slenm PROMISED. BE SURE ... SPECIFY .. ,..-... product Itself. Usually the government encoul1i1.! r:..i Infractions or actionable canlly, and now the admlnlltraUon can will collect as evidence both obJection· sanHat:on haurdl, wl11 leave on the tum Its attention to other type food able condition. In developing their ca,e. prenl1s!', a Federal Fonn 483 on which plant.. he fimply denotes, usually in hand If the F &; 0 Inspector, in makin, a For example, the macaroni Industry wril\nr. the obJecUonable conditions. A AM .... MILLING DIVISION factory or establishment Inspection of today because ot egg noodles Is part of prosecution doe. not always result the premises, should find poor em· a Food &; Drug Salmonella investiga when a Form 483 is involved, but at FARMERS UNION GRAIN TERMINAL ASSOCIATION ployee practices, lack ot raw ingredient tion project. F &: 0 II Inspecting those least It Is the firat .tep In that direction, Mill ••t Ru.h CIty, Minn. - Gener.1 Ollie.. : St. P.ul, Min". 55101 Inspection, Insects, rodenhl, birds, poor plants subject to Salmonella. Macaroni (Continued on page 18) Telephone: (612) 646-9433 17 16 Tile MACARONI JOURNAL FeBRUARY, 1968 FDA Compliance Pragra_ heavy egg stone and ell depo.it veylna equipment. In ledgel and certainly old time equipment i. not with the wall creates Innumerable cluslons about their own operations (Continued from page 16) build-up In jolnll, etc. Inaccellible apoll In.lde dl')'en, In accelSlble, or even readily accelS' lanltatlon problems, such as hln that Is false and misleading? We have In the above you w1l1 ICe the Intertli. aide Iwltchboxe., and on horizon_ ible. It mUlt be made so. There are derin, Inspection, bait placement, leorned that there ore certain definite and should be conlldered highly alinln. ty ot a Food & Dnag Inlpection and the tal lurfacea lueh II led,ea of pack. no Ihortcuts. Otherwise, .uch hid trapping, etc. reasons tor such complacency: cant and a lort of "red nag" situation, thoroulhne... In, machlnel')', overhead beams, den place. accommodate bulld.up k. Blrdl 1. Perfunctory or cursory tnlpeeliens Another clue II whether the govem The dead Jnsecu, while IndlcaUnl a etc. Such Insect Inte.taUonl are of hueci population. Port holes Ulually in garage and storage areas There would be much less Food & ment begin. ph:kln, up intentate sam lood control Pl"Olram, abo Indlcatel controlled by metlculou. howe have to be cut Into equipment. and they can be controlled by reo Drug prosecutions In the lood In ple. of product tram that particular lack ot good housekeepln,. The ex keepln" and poulbly throulh "Glnlerbread" frequently mull be dustl')' fo r insanital')' conditions If plant, whclh obviously they Intend to volvlng amber colored lI,ht. , bird creta pellell would Indicate an active vacuumln" plul re. lduat Insecti removed. False bottoml ellml· repellent, pollon perches, removal state and city Dnd Anny regula mlcroanalyze In their laboratory tor rodent Inte.taUon, plUl lack or ~lt cidal application. coupled with In nated, doorwaYI provided, etc. etc. ot nests, denying them entry, etc. tory agencics had lound these con· filth content. Inlpectlon, plu. lack ot houR keeping. secticidal Ipace Ipraylng or fog f. Salmonella dltlons first. Instead many Inspec A fairly typical Form 483 In a maca gin • . Spot fuml,aUon of the mac. I. Unprotected Ingredient Containers Perhaps It I. Jafe to allUme that there In addition to a raw Ingredient This Is particularly true of thll In tions are weak, and actually en roni and noodle manufacturing plant would be a good chance In l uch an aronl plant I. also euentlal In.lde checking prOlram, the employees gender complacency. They do more will Include lome of the fol1owlna type conveyln, equipment and Imoll dustl')'. Typically intennedlate in ill-maintained plant that fllth would be Ihould be telted b)' Q doctor an harm than good when they are "Infractions": Itoraae bini. gredient containers are left un In the product as well. Such an Inlpec nually and .hould tollow ,ood em protected OVernight or come In merely perfunctol')'. They give D 1. Dead cockroaches observed In tlon ml,ht eventually reluli, thererore, b. Rodenll ployee practices In the plant. Hand contact with the floor, whereby lalse sense of security. How can u - louthwelt corner of boiler room, In a prosecution with the charle under Includlnl ra.. and mice, althouah lanlUzl.ng II 0110 Important; how Roor ftlth Is later Introduced Into food plant really know whether 2. Dead eockroochel observed behind ~ctlon 402 (A) (3) would read "con mice aeem to outnumber rata about ever, of utmolt Importance Is a the product when the containers they have been Inspected properly? No. 2 prell. tained insec", InJeCt fra,menll, rodent 20 to 1 In the Indul tl')' cauled. by laboratol')' checkln, pro,ram, par are nested, There arc some clues: In an over 3. Three live German CockroacheJ halr'l, bird excreta; "and 402 (A) (4)_ Jack of rodent prootlng, hidden ticularly of elg raw Ingredientl age macaroni plant, If the Inspec "portion. ot the article have been pre and aecondly or ftnllhed products m. U~ or Dangeroul Pesticides tion does not require 8, 12 or 10 observed In northweat comer of harboragea, poor houlekeepln" Thl. Is usually by pest control op cellophane ,toraBe room. pared under Insanitary condition . ... Improper trappln, and pouonlng tor possible positive Salmonella. hours It might be misleading. It the erators or extennlnators, The plant Inspector himself docs not get out ... Live German Cockroaches ob There II a typical reacUon when lood technlquel. Trapping Ihould be g. Poor Sanitizing of Equipment Ihould demand to know what ot Itreet clothes Dnd Into a work served In .toupa of 1·3 in four procellon are confronted with an actual used In proctllin, areas and anti This Is ulually because equipment chemicals are being used and then ing uniform, and end up the day different placel along the wall of court proRCuUon example like thll to COBJUlant bait type polloning only Is either not accelilble, cannot be Ihould check to see their danger talrly well soiled, It might be a nour Itoralo room, which b welt n!act that thls "couldn't happen to In bait boxel in non-proceulng dissembled or the tood zone is not potential. perfunctol')' Inspection. It he docs of long lood. dryer area. them," and mUll deftnltely be their areal. For trappln, the Ketch.AII completely available to Illht and n. Houseflies not toke equipment apart, II he 5. Two large American Cockroachel competitor down the Itreet. Unrortu Moule Trap Is recommended, feel. nately, luch In ..nltal')' condition. are Emphasis on Ry control ~ hould be doel not use an ultra violet lamp, observed behind water healer In alon, with Metal Extended Tri, found In macaroni proceuln, planu to h. Mold pla«d on the oUlllde breeding If he merely strolls down the moln raw materlalltorale room on sec ler Trap.. The latter Involves an day, both by thorouah lnapectlon. of enlarl ed triller where baltin, II Mold develops on equipment and Iltel to control al many nics on the aisles of the plant using a check ond Roor, which II next to the waUl throulh improper cIrculation outside so that the preu ure for IIst-don't necessarily believe you mixing room. Federal Food & Drul aa well aa the not absolutely necessary and the typo lanUaUon audill reputable lanlta mouse II almost forced to contact and ventilation, and lometlmel entry would be less. have been Inspectcd. If he doesn't 6. Over 100 flIel noted Inllde pack tlon conlultanta conduct. just through lack of houlekeeplng. o. Drosophila Gnats climb and crawl Into places you ing room. and trip the bait because of the Do not. then, auume that your plant enlarled treadle. I. Overall Ingredient Checking Pro· These tiny vine~ar nles or fruit hnven't been berore, his findings 7. Contuaed Rour beetles numbering Rles are an excellent Index of poor might be misleading. U he docs II a "Palace of CleanUnell." Thele type c. Crawling Insec" .ram leveral dozen allve adult and lar condition. are not found by the cllual Today with 10 much emphasis on sanitation because they Invariably not dllmantle nour and other raw vae along one ledge Inside Ihort Thll Involve. cockroachel, usually breed and develop In damp, stag Ingredient conveying equipment observer, but they can exllt In hidden around wet mixln, area., die Salmonel1n It would behoove thll goodl dl')'er. Industry to not only demand trom nant, tood mlltter luch as the wet and doesn't entcr Into large Itoroge Inacct!l.lble an!aa. wa.hln, roonu, bolter or furnace 8. Girl on packing line observed to their luppllen a Food & Drug doulhy mllterlal underneath a bini, he hosn't really made 0. Food room .. and 10meUmei In a cello handle product with colored Rn Major BultalloQ HuardJ lD guarantee, but in addition on each macaroni press. & Drug type inspection. Macuaal PllAb phane or paper " ora,e are ... Do gernall polilh and no head cover Invoice the luppller Ihould aUest 2. "Paulng the Buck" ing. not depend on .pace Iprayln, or CaulU o' a Weak BanUalien Program Follow. a lilt of what we con.lder to that that lot number was analyzed There Is a tendency for manage g. Male employee handlinR trozen fOiling for cockroaches. Instead be the major .anltation problemlln thl" depend on re.ldual application tor Salmonella and found to be In our work as Sa~ltatlon Consultants ment, realizing the Importance 01 eRBs into prell, allowing handl Indultry baaed on atatlstcll from Food negative. Balled material. Ihould In the food. Indultry, we are frequently sanitation Dnd Food & Drug com and annl to contact egg product where luch combinations al Dla &: Dna, inspectlonl and our own ex be checked over with an ultra vlo· called upon by prominent, reputable, pliance, to "pass the buck" to D without washing hands In be zlnon and Vapona or Malathion perience In Inlpectlng macaroni type and Pyrethrinl or Entex and Pyre let lamp for rodent urine detection well-run rood companies to attend them supervisor or loreman for sanlta· tween. planll. Each i. a aubject In Itleit and and other Inlpectlng techniques when they flnl experience Food &: Dru, tlon responsibility. Basically, this 10. Sawtoothed Irain beetles, too nu thrlnl, which I. wetted down or we can only touch on the hazard. and applied In a palnt.lIke application Ihould be employed. Of utmost Im crltlcllm. It Is talrly common to flnd Is as It should be In the area of meroul to count, clultered In a brief diJculSlon at control methoc:li: portance In the macaroni plants Is top management shocked and lurprlsed delegation of authurlty, but the talse bottom ot overhead screw to continue the kill of thele crawl a. Stored Product InRCta (Beetle.. Ing InRctl for lonl perlocb ot time both a l pot IIrt check program of by what Food and Drug or a reputable point is that with sanitation, top conveyor on third Roor, packed incomln, flour and Semolina so Sanitation Consultant hal revealed management must play on adln with old donnanl Roor and tood "weevlll") - including confused thrau,h the lethal relldual deposit. flour beetle.. law-toothed ,rain that Infelled merchandise can be prelCnt In their plant. Owners and op role. They must participate per dust. . d. Lack of Good Houlekeeplng beetles. carpet and other dermeatld rejected before beln, unloaded In erators who make a profit and who lonally not only to demonstrute 11 . Birds nesting overhead In garage Pest control I. about 80% lood beetlel, indian meal moth. medi to the planta, plul a mlcro-analYlls have a good reputation in the commun the employeell' Interest, but since area. houRke~plng. "Pe.ter the Pe.tl" terranean ftour moth, cadellea, etc. program of both raw Ingredients Ity are naturally Ihocked when the gov they are the ones that might be 12. Rodent excreta pellets In north. i. a motto we have developed to OrialnaUy broulht In with the and flnlshed productl, for Invilible ernment will reveal, as an example, lit personally h ~ld criminally respon welt ot Semolina .torage room, encoura,el attention to pests, who Hour and Semolina but allowed to 81th to serve 01 an Inde" as to erally thousn l1 !1! of alive beetle. right sible. Thererore, they are thc ones too numeroUI to count. limply will nol Itay on the premo develop inside the plant In .taUc where to purchase such supplies In their (l rod u ~ \ strcam, and evidence of that should really ascertain the 13. Rear entrance door In need ot ro lsel ·if they lire denied the thlnll from the deanelt louree. l uch microscopically also rllht In their true level o( sanitation In their dent proofing. accumulation. or ftour du.t or they like. In Macaroni plants, lood j. Storale packaged product. In all sincerity they plant. 14. Intermediate ell containen rest Semolina dUlt, or Just plain maca houRkeeplnl mUlt be ~xtended AU tood pfOCi!llOr'I understand· will admit they limply didn't realize Ing on ftoor with pouibllity ot roni and noodle partlclel. Wher 3. Deptndtnce en ant or two pet to hidden, out·or-the-way place •. ably dislike the buic lOund pre these exilled, and ot COUl'Be, thl.ls true. Roor tllth entering product. ever such II allowed to buDd up "gtmmlcks" e. Inacceulble Equipment ventive sanltaUon ~ommenda Thll doesn't divorce them trom the re 15. Paint tlaklng trom ceiling directly and not be removed by thoroulh Sometimes the food plont opero ~ , r Literally ev~1')' Iqullre Inch on the tion. that Itorale .Imply must be aponslblllty. over packing line and exposed houlC!keeplng, thll type beetle pest will literally develo p a "love D1- Interior of conve),ln, or Itorole kept away trom the wall and up In turn, what II the caUle tor this product. will develop. In macaroni plan.. fair" with all Insecticidal togger, n food ~qulpment mnst be acceulble oft the floor. However, there Isslm type complacency? Why It Is that food )0. ElK mixing equipment on dl. the), can exist in hidden pockell of to Illht or f~e1. Much of even mod ply no Ihortcut to this basic prin operaton aSlume their plant Is clean? mouse trap. u new type of Inscct!· mantling omitted toul odor with tlour or Semolina Inalde the con- em day macaroni equipment and ciple of sanitation. Storagc flush What makes them reach certain con· (Continued on poge 22) 18 TilE MACARONI JOURNAL FeoRUARY. 1968 19 .'
Ambrette Cyclo-Mixer Extruder with Twin Die Head for... continuous mixing, kneading, developing and extruding.
NEW TYPE HIGH SPEED CYCLO·MIXER TWIN DIE MODEL THCP (shown) Flour and water are completely mixed with each particle receiving proper amount of water. Eliminates dry 2ooolb•. porhour lumps found in conventional mixer. SINGLE DIE MODEL BHCP NEW TYPE FLOUR FEED SYSTEM 1500lb•• porhour Flour fed to cyclcrmixer by predaion control re&uiting in a unironn and constant feed. SINGLE DIE MODEL SHCP NEW TYPE WATER FEED SYSTEM 1000 lb •. por hour Water is filtered and fed under constant, precision control to the cyclo.mixer. Control is by micrometer adjustment with sight 1I0w load. NEW TWIN HEAD DIE Solid one piece head with two dies lor slow extrusion with high production. NEW CUTTING DEVICE SYSTEM Independent direct motor drive to cutting sh.l~ Wide range 01 cutting speeds through electronic control. Elimination 01 pulleys, hells and varidrive motors. .- NEW TYPE SCREW FORCE FEEDER SYSTEM For detailed inlormation writa to· Force leeder maintaina conatant leed 01 dough to ICI'OW under p.... ure. AMBRETTE MACHINERY CORPORATION NEW TYPE EXTRUSION SCREW AND ANTI·FRICTIONAL METAL LINER High production BOrow with low .peed. Anti·lrictional metal liner in BOrew hOUBing lor long wear and low lriction. 2U TUB MACARONI JOURNAL FEB.UA.". 1968 21 FDA Compliance ' ...... _ tlon. Tllere are aeveral reason. for be the firsl slep toward a prosecu (Continued from pale 19) thl .. It create. a favorabh.! Imprea tion. It I. our phllolOphy that peal. dde, or l omethlnl of that nature, lion with the ouilider of manage tlve action .hould be taken. Food I. It ror ,our bl.i 1.'I.i.l.i which he conllders a panacea for ment'l Intere. t. placea the man & Drug .hould be advlaed of the ager in the position of Immediately al1 of hi, troubles. A well ora:an~ plant'. attitude, concern, correc Ized preventive ..nltaUon pro,ram etr"Clin, corrections of any of the tions effected, pro,ram for the fu 1)" I fI'l : ~tor'. critlcl.m. Perhapa thla ture to circumvent a recurrence, .plld-a•• ura.,-rillabilli, I. an intelrated schedule and tern. No one Ilmmick wlll do the I. window dreulng or showman etc. ahip, but the In. pector will make Job. Sometimes dependence on o.,..lopm.llt 01 • P".. nll .. these toy. w1ll1ead to complacency. note of the fact that mana,emenl ask Triangle personally corrected many of the 8anJJatlon Program 4. Dep.ad,ac. OIl ouWcIe pest eon. Infractions noted and seemed vi. A well organized .cheduled .anita trol operator 01' Ixtermlnator taUy Intere.ted In the Inspection. tlon prolram In a macaroni plant should There I, a tendency, quite under findings. Then, too, this Insulates embrace raw Ingredient Inspection, ap .tllndabl" for a macaroni plant the Inspector tram Indlacreet or pointment of a Plant Sanitarian, a .anl operator, In knowIng that he mUll improper commenta or remarks taUon schedule, use of an oulalde .anl. control pesll, to realize that he from elements of plant personnel, IaUon consultant, top management'a doesn't know much about thlJ fair who do not recolnlze the conse active panlclpatlon, a sanitation com. ly technical subject and ftndina it quences. Top man_lement Is the mlttee, employee education, etc. repUlnant anyway tUmJ the re Fa.t ao01l .. at. ...lIabl. one that should anlwer the.e ques This ia not II complicated 81 it .ponalbllity over to what he can. tion_ rather than Irresponsible 'or sounds. It can be done quite .Imply and w ...~-Flexltron scales alden to be In expert-the outside JI) -Jnformed employees. quite Inexpensively. Frequently IUch a now oUer for the first time Sol1d extcnnlnator. Thll is probably program wIll cost leIS than a typical State Controls. El1mlnates usual true of about 8O~ or 70"," of the b. Effect lmmedIat. COlTlCtion 01 maIntenance problems and down· Crillcbm- cotndi,.. sanitation program, where food proceuln,lnduatry, and there Dctlon I. tDken onty when sanitation time. Provides a matched control It there I. a door In n~ of rodent I. hothln. wron, with it 80 lana: problema become mountainous or easily for the fast responding Flexltron at man"ement doe. not divest prooftnl, make It a point to get recognizable. themselves of thll reaponslbllity. one or more maintenance people scale. It's short balanced mass Sometlmea the extennlnator really on the Job and ,ct thl. corrected B_neW. of a W.U Organl.. d beam, flexures, and differential doe. n't control the pests, and before the Inspector leavea the Banllatlon PIGgI'am transformer assure gleater speed s .ometimea he mllht use danlerous premise" This will be much to Many prominent multiple plant food and accuracies. Avallabla In varl· chemicals or dangerous practlcea your credit. Should he encounter organization. admit that their current ous automatic models to match In attemptinl to do so. ManaKe dead insecta or rodent excreta well org. nlzed preventive sanitation your packaglns requirements. ment can become complacent be have these removed Immediately, program was motivated by Food & Drug cause they have auch outside lerv and make him observe the correc prosecutio,s within their organization. ICCI, whereal In.tead they should tion. They deve:oped crash sanitation pro. fint ascenaln the lafety of the c. DeatroJ tnt"ted. Adult'l'attd 01' gram to oVI )rcome thl. IltuaUon, but materlall being used, and whether CoNamlnat_d M'l'ChandlH years later ore u.ually .urpri.ed to true control II being achieved. All It the Inlpector polnta out .ome admit that, all kinds of other benefila too often they merely recognize bad product and It i. obvioul to have developed. A good lanltatlon pro that lomeone cornel In once a you that this should be destroyed gram means higher employee morals. month, aprlnklel .ome chemical do not promise to do so In the better quality usually result. , ..rety around, lets them to Ilgn a ticket Immediate future. 00 It launtdJ. record. are helped by good sanitation and 1. lone. Thll la not really 8 at_tTl The Food & Drug Inspector and housekeepln, costa are trequently peat control PrDIram at all. Instead cannot make you destroy mer rcduce:d. It might be another .tep toward chandise but he w11l fill out an Do not then accelernte your sanita complacency. affidavit of voluntary de.trucUon tion program only becaulC of tear of Do not, then be mode complacent by If he observe. this, and thl. alaln Food and Dru,. Recognize the bene"ta any of these faclora. Ask yourselt hon Is to your credit and obviously of complying with the Federal Food, estly whether you really know the tru. .hould be done anyway. Drug and Cosmetic Act. Understand lanltatlon level of your plant, or are d. ColIKI DupUcat. Samp!. what the law demands. Appreciate the you Just assuming It la clean, because dangers of complacency. Recognize that you have been made complacent? It I. not a bad Idea to request the Inspector to ,Ive you duplicate a .anltatlon program embraces leveral Propel' Condud During an F Ir: D • amples of anything he coUecla. It factors, pnd Is based on the very prin • lnapKtton-What to Do and What might be well for you to have these ciple of simple organization. Doubl •• ".CIlqID...... 11. Fad fl.zlbUlt7-Trlanale·s Twin 80 cup •• mhnda-Trlanale" DR· 1 Not to Do analYsed Immediately to a.cenaln Trlanall'l Du.' Tuh. el' Mlchln. aivil Tube Ola Mlchlne c.n bl' dUlerlnl Rotlry Cup Filler handl", both plastic )Iou the .peed 01 • Twin Tub. Unll In product., al different spud ••• t the Ind pIper nuUna conil iner., and lid •• what F & 0 mlaht also be discov It Is talrly typical that food plants Food Law Institute hIli the 'Plca. Operatelln .Ither .Inal. 'Ime time. Ruaaed con.trucllon protects It up 1080 cup. a minute lor dairy Ind ering when they took Into the .am. or twin frlme. Twin frame DUll Tube product Ind machlne.ln.ures peak per· &llld productl. FuUy .ulomatic. Sanltlry under the emotion of being Inspected plea. Thl. allow. you to begin a C"n'erenc_ .qual ••paed .nd caplclty 01 two Iwln lormlnce dey Iner dlY. Solid st.te con· de.lan I. unequlled. Alia avalilble with (Continued from page 11) Flexltron or olhlr IlIIe,s to h.ndle dry by Food & Drug will actually mlrc course of corrective action before units. Inl.,chanaelbl. Ilw, lor uslna trol. eliminate circuit repair •. Operate. themselves In deeper trouble by im tood aupply. Aa a step In thll direction, ceUophlne, poly or both. Will tiki vlrlely with wide vlrlely 01 flilina head., Includ· load product •• regulatory actlon. Ina Fle.llron, Volumliric end Au.er fllleri. There 01 IlIlInl heads Includlnl n.w mlnlltur. proper conduct. are things that we ha.ve worked with the food Indultry, nullron aul... ahould be done during the Inspection c. R.all" the Slgnificanc. of A FOnD particularly the Grocery Manufacturers and thlnis that ahould not In our. ..3 Auociation and developed a .erle. of opinion: A. mentioned belore, 483 Is a clue snde. directed at the tood plant em as to whether the plant has passed ployee and lupervl. ory levels, setting For informa.tion or a TRIANGLE a. Al:COmpan, IDipedol' During E,. or tailed the Inspection. When a demon.uatioD of these .,.• ..,. Moment on PnmlHs torth the balle prlnclplea of aood hy PACKAGE MACHINERY COMPANY Fonn 483 i. left, and panlcularly untie that defy downtime ..... W. Dlv.,..y A .... nu •• Cnlc:.go,lII. 808:15 Top management .hould be with giene and 'Bnllatlon. Much more re. where obvJoully It denote. a low mains to be done In thl. area. oall Dr wrl Ie Triangle. T.I.pnon. (:lt2) •••.0200 the Inspector all during the Inspec ~ lev~1 of ""nUaUo r) th!a ml,ht well
Tile MACARONI 10UIINAL FEBRUARY, 1968 23 What We Expect When We Buy Egg Products by AI.ln M. Korlln, ,ml"'nl, I. J. Groll NOIMII. Co"'pony, 01 Ih. Quolity Control Se",lnor, Inltllu" of A",.rlcon Poullry Indullrl••
HE I, J. Grall Noodle Company has poundl of en solids on a dry wellht Tbeen producing Mrs. Grass Egg buls. The American c"nlumlnl publlc Noodles Iince 1911. Our reputation and has become aware of ell r,oodle. and vast consumer pcctplance has been they have accepted them. It I. our built through the maintenance of high responsibility therefore, to !)roduce the quality .landant. and continuing: raw highest possible quality prcduct to tos materials control. We have been pro ter and improve thl, overull buslnesl. dueln. dry soup mixes alnce 1939, to- Progreulve egg suppllera with fore day havlna distribution from COBat to sight, wl1l not overlook thl.' lrowlng coa.t: market. Sources 01 high color shell ens A noodle II not a noodle without n, must be promoted and Increased. It I. ellli essential that your in-plant quollty con trol be tightened to yield uniformity The Federal lovemment hu .et at down standard, of Identity relatina to product. You are a critical factor in the make noodle •. A product cannot be labeled up of our tood IndUitry. Maintain hllh such unlen it conform. with these alandard. which apply to the raw rna· .tandarda with quality, and tOlether lenal, uled In the tabricaUon of a we wl1l Irow. noodle product, .1 "Nell as the general composition of the product. Our major Mor. Loy ... concern todDY with reaard to the raw Number of potenHall.yera on fannl, materiall used, will relate to the elil continuous system rather thlln a batch Includlnl hena .nd pullell of laylnl 'Ie lpecilled by our company in the fabri method and consl.tency 01 ell solid plus pullets thrH months old and older cation of our Ilnlshed product. level I. critical. not ot layinl ale, on Dec. 1 was up The Federal Itandardl require that Color-Our experience has Indicated .lIghtly from a year 010 and 8c;\ more an alimentary palte product cut In rib· that the deeper color yolk yleldl a fin than the 1981·8!i avenle tor the date, bon shape mUlt contain 5.5 per cent bhed product with a hl,her color level the Department of Agricultuf'C .ald. cgg loUdl on a moisture free bRIll, In and with ,reater conlumer acceptance. The potential layer total at the start order to be labeled "noodle." Thsee '01- The American hOUlCwite buys noodlel of December wal 378,819,000, alainlt Idl may be obtained by using liquid, baaed on III golden color. II Is also our 372,691,000 on the same 1988 and the frozen or drlcd whole egg~r e,g yolk belIef that a deeper color yolk lener Ilve-year averale at 354,09t1,Ooo. In the form of liquid, frozen or dried, ates better flavor In the resulting end Henl and pullet. ot laylnl age on and/or ony combination thereot. product. A NEPA 2 yolk wlU not have Dec. 1 numbered 328,404,000, com Under no condition may any artlflclal the aame flavor al a NEPA .. yolk. I am pared with 323,283,000 a year earlier colorlnl a,ent be used in the manufac lure you will agrH. and the 1981-85 avenle of 310,887,000. Pulleta not of layinl ale amounted to tunn, ot an eli noodle product. Fin The requirement 01 pasteurlzlnl ell I!hed product color may only be gener products hu been enlorecd by our 48,215,000, down 2" from the alerelale of 49,428,000 a year ala, but above the ated through the natural raw material! company tor over four years and we Rve-year avenge 01 ".983,000. used. have required certillcation Indlcatinl Ell production In November 'allre aalmonello negative on all producta 8.ric:1 8,.el8catlona gated 5,700,000,000 alalnd 5,845,000,000 commencing January 1, 1968. I am .ure Our lpeclllcaUon. set forth by the In the prevlou, month and 5,544,000,000 the realDnl are clear a. to these pre a year ala. The 1981-85 average output Grass Noodle Comp.my are carefully requisites and there Is no need for me monitored and rellgloully adhered to. tor November wu 5,133,000,000. For the to elaborate on them. Ilrst 11 monthl of 1987, production wal We manufacture all of our packaged You as luppllera to our Industry, 6",~7,OOO,000. alalnlt 80,811,000,000 In egg noodlel utilizing frozen egg yolk, mull underatand that our cultomera re contalnlnl .... per cent egl solid. with thQ pl~vlous year, an increue ot 8",. quest 1D1monella negative certillcation Rate at lay con\lnued at a record rate a color standard of NEPA 4. Naturally on finllhed product delivered to them. all egg products conlumed by our com In November, avera"nl 17.42 eUI per Therefore the monltorlnl ot ens with layer, up 1% trom a year earlier and pany mull be pasteurized and certilled respect to thlB element. II vltnUy essen salmonella negative. 5% above the 1961-65 averale. The rate tial. ot lay per 100 birds on Dec. 1 wal 58.0, Why thele apeclftcation levels? CrUlcal Faclor compared with 57.9 a year earlier. 8ol1d.I-In the preparation of our I am lure the e.g Industry II aware product, you can surely understand thot they are on extremely Important A,rl.lulln•• that the control of ell lollda In the factor In the noodle bUllneu. Today one More farmen now use bUllne.. let Ilnlshed product Is imperative. Any must consider that the lrosl noodle terhead. on farm ltatlonery. ''We don't downward deviation would affect the aales volume In this country amounts corre.pond about a '5,000 deal with flnlshed relultinl product to a below to $125,000,000 annually and Is growing. tablet paper and pencil any more, II),' an Iowan. And • CaiUomian pnn" a Federal standard level and yleldin. It This amountl to 600,000,000 pounciJ ot map uowIn, roads to b1a farm on the llielal. Our manufactunnl proceu II a noodles requiring 30 to 35,000,000 baclulde of his letterhead .taUonuy. 24 Tile MACAIONI lOUIHAL - - 5 , --
SEMINAR on WHEAT Visit the Grain Exchange
Go through a Mill See a Quality Control Laboratory Discuss what you see April 22-23-24, 1968 in Minneapolis.
Manufacturer. Association P.O. lox 336, Palatln., IIlInoll 60061
Cariooh,d ..... In Diet Hlahtllhtl of thl' other studies In meeting of the American Dietetic Asso FindIna! and IndlcaUOJ\l of vllal Im the .ymposlum Include: ciation In Chicago. portance to those concerned with wheat • In the developed , nations of the ''The .tatement that halt of all teen . ftour food. were pubUshed In the Feb world, contumpUon of complex agers are malnourished Is simply not Nary, 1967 iuue of the uAmerican carbohydrates, II tound In bread true," Dr, Leverton .tated, She cited Journal of CUnlcal Nutrition," In a .luff., hu dropped, while the Incl the size, physical prowess, mental at lPKIal "Sympollum on Dietary Carbo dlmce or coronary heart dlseale tainments and vltallly of todaY'1 youth hydrate In Man" laue. Twenty report. hal Increased. as proot that their tood cholcr.s and of experiment. and analyse. of data, • In developed nation. , consumption caUn, habits are not 10 bad. "Any other written by. lOme 40 nutrltlonut. and of simple carbohydra1es, In the conclUllon Indicates that the facts arc medlcal·dIet authorities from all over tonn or .ugar, has increased; Inci not known or have been · misinter the world were presented, Includln, dence at coronary heart disease preted, or that there II no connection well known American nutritionist .. hal alao Incf'eaaed, between food and fline lll," she sold. IUch as Dft. Fredrick J. Stare of Har • There II • relallonshlp between Noting that nutritlonlats themselves vard, and R. E. Hodle. and W. A. coronary mortalJly and sUlar con often make false generalizations abou t Krehl of the University of Iowa. sumption, II well as with tat con teenl'ge diet., Dr, Leverton attributed sumption. this to reliancc on dietary allowances Low Chol.sluol rccommcmded by thE: National Re • Sugar Is a most potent cause ot search Council prior to 1005 before the Of particular Interest II the article dental carles, by J. J. Groen, M.D., Hebrew Unlver allowances for several nutrients were Ilty and Medleal School, Jerulltem, • Experiment! with the recently revised downward for teenagera, As an entitled, "Effect of Bread In the Diet popular low-carbohydrate diets example, she cited a study made 17 on Serum Cholesterol." The article re have demonstrated donieroul years ago which concluded that halt 0( ported on population aroupi with a health hazard •. the Ilrts 13 to 15 years old had signifi .. coJUlplcuou.ly low prevalence and mor • T)'pe of carbohydrate In diet af cantly low Intakes ot the B vitamin!, tality trom coronary heart disease, to tecl! type and amount. at lipids thiamine and riboflavin. By today'll aether with a very Jaw Jevel of IeNm (fals) In blood, standard., many more at the girls cholesterol. These IrouP' subsist on a would hove sumclent Intakes of thcsl! diet relatively low In tat and cholester No THnag. Diet p.. blem nutrient., Ihe sold, ol, low In IUlar, and hllb In bread. In The rather widespread belief that She urged recognition of teenager'S' recent experiment. on human volun American teenalefl have atrocious "special needs," and urged that whole teen. dupUcaUn, the dlell ot these tood habIt. hal no valid basi., Dr. Ruth lome tood should be made a'/allable at IroUPl, ' the volunteers obtained the M. Leverton of the Agricultural Re times and places where It wUl be eaten .,. lame low Jevela ot aerum cholesterol. search Service told the 59th annual and enjoyed . 1968 27 capacity of 60,000 hundrcd.wel,hta a day, You mllhL well expect Peevey to be a 8,0, tranaportatio"i merchandlsln. and much of it, of l'Ourae, In durum. major factor In the mUllnl and dlltrlbu. proceseing of ceres grelna. Peavey la 8 No wonder macaroni and apa,heLti tlon of durum products. The rel80n? hllhly efficient operator In thla complex manufacturers have come to rely moal Famous North Dakota'.durum wheatfleldawhere bualnoaa becauae Ita operaliona are heavily on Peavey for their quality dur virtually all the nation's durum crop i. atreamlined and coordinated to the nth um producta. And It. all atarla 'way out. crown-are In the heart of Peavey Coun delree. !zy (aee map). Thla la a broad, wheal.rich . Durum milla operated by Peavey are in Peavey Country', for its Jand thal 8uppllea the Peavey mUla that. located at Superior, Wiaconaln, Grand apeciaUte In the mllUng of Semolina and Forks, North Dakotl\ and Buffalo, New durum DUrum flour. . York. Peavey Flour Milia process wheat .Mlrchlndislnllnd commodity luturll allicn; .T'rmln,ls; Durum Is an irnportanl product. of received {rom 700 Iraln elavalora located *FloUf milia Ind ml~ pllnll; *rlour Ulll oll it" Ind "'" Peavey, along with a multitude of other in the areas produclnl the fineat wheat hOUMlj IllCountry Il,vltar, Iltd Ind IIfvlt. 1~ l hUtl ; 0 wheat cnterpr18e8 related to tho growlns. alor- in the world. Peavey hall total mUling Hom. ollie" al PUV'y Campln11nd Hlllan,1 Gli in Ca. ffiI.
PEAVEY COMPANY .Jtfi:g"1IIiIIi16 DURUM PRODUCTS Flour Mills FEBRUARY, 1968 29 28 TUB MACARONI JOURNAL ----
r ..locIIoa lIoqu1ro ...... been merely executing blindly and au· n.,.loplng Trandl their principals the prcsentntion Itselr At the .rok... • Con ..ntlon tomatlcally. was the key to ucceptunt'e. Olher rea A panel dlscuu lon on the future of The princlpalJ were .,ked what they Looking at developing trends. Mr. sons giVen Included strength or retail the brokerage bUllness Involved the look for In selecting broker representa Auoc:lal:lon Acl1ri11" Rogers . ald: "There Is every Idlcation co\'eruge, management philosophy, tlvel. "We look at hi. present per that II the food broker Is going to con· ability to analyze and suggest solutions following participants: Edward. Gels Mr. Brown reminded hi. fellow asso fonnan~: ' .ald one manufacturer. "We linue hi. steady growth pottern, more to the local market problems nnd en thorpe, Ocean Spray Cranberries; Rob- elation memben or the role every bro· look at the .Ize 01 hi. retail Itaff but and more services will be required. thusiasm (or the product nnd for seiling, crt Slier. Ralston Purina: Gordon ker plays In the overall Industry esti Swaney. Beatrice Foods: Mal'lh H. we do not con.lder .Ize a. an elsentlal. BeUer and better marketing program. Itself. We look for quality and try to project mation 01 the food brokerage profes. mu.t be developed. This can only be Blackburn, Seavey & F1anhelm Bro sian. "NFBA," he laid, "I. the rallying kerage Co., Oak Brook, III.; Frank our product Into htl pre.ent Une. to ace done if all of your prlnclpalc are paying Inltitutlonol Seminor how It will effectively fl.t In.'' Another point lor working together to Improve their proportionate .hare of your cost Flavin, Geo. R. Bennett Co., Buffalo, our proleulon and our method." To For Broke .. N. Y.: Clayton Hartman. A. R. Sialey principal mentioned three elementl he of doing business. You are not being ilIultrate the Intere.t of food brokers A seminar on Institutional sales will Co .• Phoenix, Ariz. de.lred In broker repre.entatives. honest with those of your principals "First," he .ald, "I look for personal In the overall Improvmeent of their who are being lair with you by per he held early In 100B by the Notional "The future will ICC areoler concen excellence, a .ort of .Ixth .ense that 1 prolesslon he repol led that "over one mitting other principals to remain In Food Brokers Association. This was an· tration and amalgamation In all orear haU 01 the 2100 member finn. In NFBA your .hop who are milking unreason nounced following the meeting o( of the bUllness community," aald the ~all the proper chemistry-that certain lomethlng that makel this broker out- are directly represented by people able demands," Rogen concluded. NFDA's Institutional Sules Committee fint manufacturer. "There wil1 be more .erving on mutual service project •• held during the O.fth Annual NFDA large brokerage 8nnll, more adminis • tandlng. Second. I'm Interested In his In hi. remark •• Mr. Rogers drama management philosophy and the pro committee., or positions every single tized the price squeeze on all .egment. Convention. trative activity by top broker manage year." ''Thl.,'' he . ald, "II an enviable The seminar will be held to enable ment and more partIcipation In man greulveneu of his lupervlsory Itaff. of the food Indultry. He pointed out Third. we dellre contlnulty-a continu record In any group and II certainly a that there Is a trend In .upermarkel. brokers to sharpen their techniqUes in agement by the broker's key men." significant reason why the food broker· £elllnll: products lor usc In the Institu The aecond aald. "The futUre mUlt lee Ing and self-perpetuating organization toward operating at a lowered margin. w...... I".,. age profeulon I. growing at the rate The Iqueue Is on, he said, between In tional field . Sugge.tlons for the subject greater consciuulne55 of proftt by both II belt equipped 10 build continually It II." W. J. Jones, W. J. Jones &: Co., Okla mailer Dnd procedures for the aemlnar principal and broker and lell emphaals Increulng ISle . ... ftatlonary prellure. a"ectlns the na· In addltlon to NFBA·. speclallted homa City; William Neal, Neal-Steck are being developed lor the Association on cost." The brokers law more l ophll tlon'. enUre economy and the backlash committees. field orsanltaUon, and of man-Smart, Inc,. Los Angeles; Bert D. by the committee. The dote and loca tlcatlon In future brokerage operatlonl deVeloping agalnlt hllher prices. Dis· Chairman Coli. for ficials, Mr. Brown mentioned that lost count lupennarketlng ho. emerged In Rosen, Reichardt-Rosen Brokerage Co .• tion of the seminar wll be announced with Intenllfled competition with man year over 800 NFBA members partici later by NFBA. ulacturers direct l ales lorces. "Better Strong.r Communication. an effort to cope with the Iqueeze. He SI. Louis. pated in 16 regional . emlnars on .uper "A food broker Ihould not be so Many food brokers have special per food broker laic amen will emerge warned: "This tremendous prellure "Our role It clearly mapped - we vIJlon. NFBA also held a . ummer Man eager to get a new account that he sonnel for institutional selling. The through thll competitive .truggle," they lacing your customers could encouraie must continue to bridle the gap be~ agement Confe ren~ which attracted them to leek even arealer bargains overlook. whether or not he can handle seminar wll1 provide additional train .aid. tween manufacturer and customer with the largelt number 01 top manaiement the account to both his own and the Ing and know-how lor these men. Spe· CommunlclJlons a.p which could encournge more dhicrlmln reliable counsel-with stronger com~ personnel .Ince the conference program atory prices," principal'. advantage, said one panelist. clal problems and procedure. particu The audience of lood broken and munlcatlon." D. V. Brown. 1967 Na~ wal ber;un In 1900. "He should .urvey his market to deter larly related to seiling In the Institu guest princlpall wanted the panel to tlonal Chalrmpn or the National Food KHp It lAg.I mine the potential for this account first. tional field will be studied and dis Broken AI~)Clation . made this state tell what II the biggest problem In He urged NFBA members to look out Then he should tell the prospective cussed. The broker. themselves will ment at he .poke at NFBA's 64th An~ broker-principal relatlonl today. Over Th. Squ .... liOn lor and report possible ftolatlons of the principal what he Intends to try to do provide much of the educational ma nual Convention. "We have knowledge whelmingly the anlwer was communl In a talk entitled "The Squeeze Is law In load price deals. "With the low lor him In sale. and s:!rvlce. He should terial for the seminar based on their and experience that Is vital to the plan cat!on-elpeclally between top man On," Watson Rogers, NFBA President. margin. and Intense competition, your tell the principal how he can solve his own backgrounds and Institutional ning and marketing programa of our agement of the respective flnns. ''Too told food brokers attending NFBA's good, loyal customers cannot compete problems In thl. local market." sales experience. principal. and our customers," he con often Ide ~s concelveli at the top do not Annual Convention that they can "no If they are discriminated agaln.t In tinued, "and It i. our respol;.lblllty to Empha.I•• Qu.m, S28 Billion Pol.nU.1 reach to the man on th.. qctlon line and lonser afford to represent a principal price. It could be very damaging to you vice versa," wal one m'. llber'. reply. communicate conllantly to these two whose account .how. a lOIS . . .• You, If you participate In these Uleial deals. When asked whether or not princi Sales potential of food and grocery ''This II true not only In broker-princi seament. Wl serve." like your cUltomers, mUlt . treamllne Your customers who are playing II pals were concerned with the size of productl used by Institutions In Amel'i pal communications but within Indi Mr. Brown said that lood brokers your operation•. Every poulble cost Iquare would have every realon to be prospective brokerage finnl the panel co todDy Is estimated at $28 billion. vidual company ranks as well." AU the mull .hare the responsibility for the cutting device mUlt be lound. Proper mad at you," .ald Rogers. concluded, "Emphasize the quality of Presently. 1385 NFBA member firms panel membtrs acknowledged the dlm suceets '01 the .alel compalgns 01 their training program .. contlnuou. plan. for Sounding the call lor ccn.tanl self your sales performance irregardtcss of have special personnel expressly quali principal I and their customer.. "We upgrading your orionlmtlons mu.t be culties Involvcd. Several panel mem appraisal by members of the National .Ite-base your sollcltallon on your fi ed to sell the channels reaching Insti must re·examlne their method. when carried on. Mosl of 011, re-evaluate ev Food Brokera Association. Mr. Roger, IDles record. Size Is not necessarily a tutional outlets. Nearly two·thirds of bers mentioned the potential 01 Im either produclJ or pro&rams fall. We ery principal you have on your book .... NFBA's members can provide end·user proved relationships through the use of .ald: "Re.evaluate your own operations. factor In doing a good job lor a princi must sell methodololY al well a. prod he uld. Be .ure you are keeping pace with the pal." service a. necessary. In less than ten the GMA-NFBA publication "Guide ucts-sell concepts-approaches-Ideas "What do you think of a cu.tomer Most of the brokers agreed that pros years. the number of NFDA food bro· lines lor Food Brokers and Their Prin other segments 01 the IndUstry. Be sure -all for one objective: Increased .ales who continue. to operate retail unit. the people you represent are being fair pective prlnclpals should be given some kers providing these services has in clpalJ" published just a year ago. "Tre nt lower cost, and for a lair return.• .. lor sentimental or other reason. II he with you. And malt of all, be .ure you type of written prospectus of the bro creased by 4 0 0 o;~ Institutional manu· mendous prOlreu hal bten mode In thl. facturers, distributors, and Institutions Ka, 10 Efficlant MadeaUng I. losing money? You call him .tupld. are being fair with not only your prin kerage I1nn'. operations. This should Joint effort but It will not Improve re 1 am .ure some would c.o.lI brokers .tu cipal. but your cu.tomers. Continue the Include all vital local market In(orma· are br""mlng Increasingly aware of the treme :..II savings and sales ud\'nn~ lationshipi bttween brokers and prin "The communication we have or. pld who keep account. In their offices upgradlnK of your operations and the tion plus a personalized approach to the cipals until It Is read by both parties . hould have between the cUltomen In which show them a 1011. I am speaking brokerage bu.lneSl of thll naUon will principal'. particular prodUct sales. tages \\ nlch ate mode possible through the use or the food broker's sales actlvl· and their subordinate personnel and our market and the suppllera Is the key of account. thol may be the largest continue to go lorward jUst as It has In Panel members reminded all mem ties. The continued growth of food then put Into action." to emclent and economical marketln"g accounts you have In your omco or they the past few years." ber brokers of their responsibility to for all Involved. We are not solely In the entire brokerage fraternity when It broker uctlvlty In the Institutional snles One principal sold hi. finn use. a may be the smallest. Size hal no bear bUllneu to .Imply execute a sale. func comes to seeking accounts. "Each mem field I. a dramatic lIlustrntion of tlli!l three point plan to · try to bridge the tion, though we can do thl. at a very Ing on thl. decision. 1 hove heard of Eff.cti•• P.... ntation ber builds prestige for the whole sys lact. brokers who have either resigned or communication lOP. It consl.t. of in low cost. When our principals design Effective pre.entatlon to new prlncl tem of broker representation when he NFBA's Inslilutional SaJes Commit vol vement of the fcOO broker. In the pmgram. or product. that do not .uc lost an account, which at the time was pal. when seeking an account was die· Impressively seUI himself to a new tee al.o plans to preparl! a new booklet planning stage. of product marketing. ceed, when our customerl design pro most damallns. But repeatooly they re cussed by the lollowlng panel at the principal," they concluded. during 1008. The nlm of the booklet formal evaluation of the promotional OI"Uonl or layout tables or cale. 01 port that by puttlna thi. effort on the National Food Brokers Association call Finally, each of the five were asked will be to make the advantages and clement and talking back and forth our product. that prove Ineffective and other Une. they represent, they come ventlon: William E. Fuller, Fuller Bro· to tell why they felt their firms were possibilities of using lood broker repre with brokers to clarify and solidify the cosily, either we have not been com out In the long run with greater .ales kemgr, Indlanapolls; Gporge D. Hardy, selected by thclr respective principals. sentatlvc. known 10 all manufacturers and processors of Institutional products. marketing approach. municating effectively or else we have and ,reater profit .... Harry B, Cook Co., ' 'ialhington, D. C,; Several answered that according to 31 30 TIIB MACARONI JOURNAL FBBlUARY, 1968 . . ~ . ~~..... c _~.~~ ______-A SINGLE MACHINE 'A WHOLE FACTORY
THAT'5 BRAIBAN S NEWEST PRESS : PRODUC MORE THAN 5000
IO" ••,.,. AU. .,.. "'. w.o .. ,. "'. 'N.UlTR,.L ••CAO.N' .....co , POUNDS R HOU R• : 'I:I:;~:~: ~ . ::::.:: M~~'::~AL;::O:o:~::~~ R I G H T • IAIT a nun tin YO"" Clrt', NIW yo,ue 1111' • AfIIU COOl 111 MU • ..., , , said, "It ha. to a large degree eliminated othcr Ilates where Boil Dnd climat e are ing the names and titles of company the risk Inhenmt In a complete de conslde~d by MUl:!ller's os perfect for executh'e5-lInd Information on tradc Mueller's Macaroni Has A ·New" Package parture from the company's traditional macaroni wheal. The Mueller's sloglln numes and rcluted subjects. package design." which in the early dnys helperl maca More thon 18,000 coplcs of the new - . The C. F. Mueller Company has liven roni products enln popularity was "As directory were distributed at the ttaelr a new package for Its IOOth bIrth Qulel Celebration a chana:e from potatoes." PMMI-proouccd Packaging Machinery day. The Mueller's 8rm has kept Itl looth Show 67, held In Atlantic City, N.J., Quall.ly Conlrol and complimentary caples lire available Eyolutlon. Nol Rnolutlon anniversary celebration within the con nne. of It! own employees and distribu Each morning, Mueller's secretnry from PMMI, 2000 K Street, N.W" Wash ington, D.C, 20006, USA, Business or· The red, white and blue Mueller's tors at both wholesale and retail. It hoa brines him a selection of snmples from carton familiar to generations of house been a "quiet celebration," Mueller the latest output, both cooked and un ganlzations are asked to send 51 to wive., Dnd one of the earHesl brand notes, but the new packale Is the Icing cooked. In his dally qunllty control cover handling and postage. nome packages to lake It, place on the on the cake, ritual, he has occasionally detected arocery shelve•• has tlcquired a new If founder Christian F, Mueller could slight variations in the shape of the Jennr, Lee Officen At t le annuill meeting of Jenny Lce, look. Bul many shoppers may be only return today (he died in 1926), he would various products-but he has never Inc., SI. Paul macaroni nUIRUfllcilircr subliminally aware of the change to a find the basic product little changed, been disappointed by the navor. After • brighter, more streamlined package 100 years, Mueller's tastes as eood or IIlnce 18112, Harold l{opplnger was op· althoua:h the company he began In his pointed Vice President Dnd TreDsurer. and that I. 01 it should be, In the opin home now produL'Cs as much as 3 mU better than eVer. Ion of C. Frederick Mueller, executive Mrs. Lucille KNmkamp was named llan pounds of macaroni, spaahetll and Vice Presldcnt and Secretary replacing vice president of the Jcl'5eY City. N. J. egg noodle. per week at It. spotless, Cellophone Re.eol Frank Junasek who Is retiring Febru finn. hllhly automated four-acre plant in '1ry I after 30 years of service with the Bultonl Foods Corp., South Hacken Mueller', grandfather, Christian F. Jersey City. company, sack, N. J . hns Introduced a cellophane Mueller, started the bUllneu In 1867 The founder came to the U,S. from Waltcr VIIIDume Is the third gcnera ovcrwrnpped box with a N!sealable end in the kitchen of hi.J home In Newark, C• •• MMHa, " ...... willi .-..., I,., K...... Cennany In 1866 at the age of 27 to tlon scrvlng as president of Jenny Lee. N. J. The orillnal packealna hal lone ply hll trade as a baker. From his for It. pasta line, A ncw logo appears on the left side Inc. thraulh only a few .ubtle modlftcatlon, Newark kitchen he went forth flnt with Also announced at the mcetlng was of the packaa:e, The company name Is In the CQUrIe of the company', phe Original Package Wu Impro'flMd for macaroni products, But Mueller a wicker basket, then a push-cart, and the appointment of Marketing Service!!, nomenal a:rowth over the century. As a The orla:lnal Mueller', packale wa, liked the efficiency and .peed of the later with horse and waaon, seUlna: eg. on all sides of the package so that the Inc. us the ugency to handle the com box may be displayed In any position. third-generation member of the 8nn, an hnprovlsation, In the late 19th cen new method, and above 11.11 he recol noodles to the many Gennan and Ital plete marketlnR program tor the full C. Frederick Mueller was not Interested ~'.;ry, spalhetti makel'l traditionally nlzed the Importance of the package as Ian immllrants who lived In Newark. line of Jenny Lee macnronl products. In departlna: from tradition with a P.:U By 1890 a factory on Kent St. in New wrapped their loods in an inexpensive a fonn of advertising-at a time when Pockoglng Machinery Guide Mr. Villaume commented that Jenny cal packaging ,witch. In paclt.aglnl a:rade of blue wrapping paper, which most macaroni product. w('re still sold ark had been outgrown and the nrst Lee. Inc. is embarking on an aggressive The 1968 Official Packaging Ma "evolution, not revolution" Is hI:. motto. also was used for the imporled Italian In bulk, without brnnd Identification. Jersey City plant was established, total marketing program for Its full line chinery Directory, a unlfonn and com And the new packagi!-de.!gned by product,. Jobber. distributed the anon The "new" 1907 packale W81 a hit In Mueller was buying fiour now by the of spaGhetti, macaroni and egg noodle prehensive guide to the products and Irv Koons Auoclates, Inc., New York ymous packales to grocery stores, and the storel, and as a result of U. pioneer carload instead of by the barrel, and products. He (urther !!tatcd that then! capabilities of 100 member companies packa,e desi,n nnn-carries out this sometime. private labels were attached Ing venture the finn was soon e:xpand. wal meeting lind creatinl D wider de were several new products to be an concept. by the retailers, But Christian Mueller Ing north. south and west from it. ear· mand for macaroni. New York's Ger of Packaging Machinery Manufacturers Institute (PMMI), is ofT the press and Is nounced lIoon that would require the Tho rcco,nlllon value of the design, was proud of his product, lind refused lIer distribution area limited to New man rest3uflnls were among the early services of a full marketinl;l: service build up throuah decades of advertising to follow this practice: he wanted the York and New Jersey. cUltomers. being distributed on a world-wide basla, according to LeU Oxaal, ExecU Dgency. In which the package always appeared buyer to know he was getting the genu In the early 1920's Mueller's became Mllrketlng Servlcc!!, Inc., n Mlnncap "A Change From Polaloes" tive Director, Washington, D.C. prominently, was an auel not to be Ine Mueller products. one of the first ,taple food manufac olis hosed aRcncy, Is currently prepar· Mueller and his Bon. Fred, Henry and The 258-page directory contains u tampered with lIshtly. 11 was Koons' To alve hi. own blue-wnpped pack turers to advertise lubstantlally-wlth ing thc bnslc mnrketlng program with Samuel went on to establish macaroni description of PMMl's purposes and Dulinment to transfonn the traditional ale the de.lred product Identity, Muel ear caros and posters, a medium a schedule o( Dds planned to break In productJ as a ba.lc .taple of the Ameri programs, a classified index of packag carton-blue on top and bottom, red ler picked up a .heet of white writing brought to the fore by the patriotic January. can diet. Then 81 now, the two wheat Ing machinery In more than 400 cole· lettering on the white center, with a paper one day and wrapped It around posten of World War l-and was one gorles, two pages of Informlltlon 0 ' , cellophane window-and to give it a the outside, leaving the blue ('nds ex of the first to advertise: on radio and products used by Mueller's-farlna and Coupon Deol semollna--came from North Dakota and each PMMI member company-Inc!ud· contcmporary look without Jarring the posed-the bulc color scheme which TV. In the Chicago oren when you buy cu.tomer's recognlUon of an old friend. survlvel today. Then the recent Imml· Put of '~uketlng M1x Lowry's Spaghetti SolllCC Mix you howe From the de.lgner's drawing boards grant from Germany thoulht it would a delicious spaghetti dinner lind get II Mr, Mueller report. that although It's came the new look: "A brighter, hap 8 2511 refund. Lawry's .'oods of Los An· be a:ood Idea to e:xprell hlJ patriotism too early to ,aule the full effect of the pier package," as Mueller comments. by completing the package with the gelcs, California will send a quarter package ali I aiel, there's no doubt of The dark blue was made several shades towards the purchase of 0 paeknge of third color In the AmerIcan nal-and the new look'] acceptance by sales per Ughter, the red "Mueller'," and other the name "Mueller's" was neatly letter Fould', Spnghettl If the customer will lonnel and market-tested con.umen, lettering D bit .Ummer and graciously ed with red crayon on the white paper. send un empty package of the mix, plus proportioned, lupernuous promotional For Mueller, the changeover represents the front punel from the spaghetti pock "nags" eliminated, and the cellophane Carlon In .107 a. part of the company'. "total market nge 10 them. OfTer Is limited to one per window I:!nlarged, with a cieanl:!r-llned A few yean later, In 1907, the finn ing mix" which conserve. the clements family lind I!! void where prohibited by frame around it. became the fil'lt In itl field to drop the of "familiarity, quality and confidence" Ill\\,. Designer Koons, who Is chalnnan of paper wrapper In favor of the machine Inspired by the former package, Grocery Volume a Minor the Package Deslgnl:!rs Council and fonned-Dnd-closed carton-still with The switch on the .helves from "old" whoso clients range from cigar manu Part of Income the blue ends and red-on-white brand to "new" package. should be complete AlthOUGh Totol Dispo!!able Income facturers to dl.tUlers, says he chose to name, (The window, the only major within II few week., Four 60-lecond, enlarge the window to enhance the incl'ellsed 8..1 ';; In IflHO, Per Cuplta 015- change In the packaGe after that, was full-color TV commercials featuring the posubh.! Increase Incrcllsed only 7.'1':; . "natural esthetic appeal" fonncd by the new look have been completed and will product Itself. The narrow egg noodles Introduced In 1950,) 'b7;- . EVen so, this WIIS II ngure substuntlally run on 47 stations In 38 major markets . , or the twist" sea.shell. or elbow maca Mueller'I Investment In the new box , ahead of IDG5, with the Increase in population during the yenr nccollnting roni are not only visible but hlshllghted fonnlnl machinery In 1907 was risky. cast of the Mlulllippl. for the smaller gain. Dilla (rom Nlcl5Cn behind the simplified cellophane win The moisture protection provided by ''This evolutionary Improvement hal been e:xc1t1ng lind rewardin,," Muellcr Ret nil Index, Sales Munagelllcnt. dow. the new boxes was not really needed -, 35 34 Tile MACARONI JOURNAL F2UkUARY, 1968 · '
~tnwnT Unique New VMP-3 Extruded Noodle Dough Sh ....r-1600 Pound. P.r Hour QUALITY IS ALWAYS IN STYLE but with an added ingredient such as DEPENDABILITY you have the best!
Supa: Hiah S~ Noodle Cunn,Tm NA-4 wDlkinsln COD with the ~fP·3 fOf continuous 1600 I.,.. pt1' hour opuatioru. FOR THE SUPERIOR IN NOODLE MACHINES IT'S ALL WAYS Cl.rmont! Machine can be purchased with attachment for producin& .hort cut macaronl TAILOR-MADE FOR THE NOODLE TRADE VMp·) with abort cut attach ....L Available with or without vacuum process REC IPROCATING CONvtYOR
'lty range _ Two tpNd motor .«orch tl•• lblllty 'or 1600 Ib .. or 1000 a pac lba. per hour or Iny two In,,, OUtpUll ean be .rTlnled.
a rge KfIlW for .Iow ..mulGn for beUer quality.
ngineered for ....lIdly ., ...... U ...
ugged Conltruetlon to wlth,tand h •• vy duty, round·the-clock .....
CGntl'Ol .. Autom.tle proportIonlna of water witb BoUl'. ot cesshi Tlm.,.,.tun control for ..tit wmber. . For the best on. pile. hO\lllnl. E .., tD reman .ern, -IY to cl•• n. n IY No ..par.tlon betw.. n KHW cumber and hNd. . in Material Handling ewly d ••llflid dl. &I., .. tmOOth. ,Uky.ftnl,h, uniform .hwt. call- . .ndOMd In 1t.. 1 frlime. Coms-ct. Ddt detSp. o t a II Y M ..tI ,It 11mtar)' nqultemmtL 266.276 Wallabout Strait, Clermont machine company, inc. lraoItl,n 6, N•• Yolk, N.Y., U.S ..... 280 Wallabou! St., Brooklyn, N. Y. 11206 ITel. EVergreen 7-7540 T.,.-ev...... n 7.7540 FEBRUARY, 1968 37 The airplane plant's purchaslnll agent Various penons living In different !t Do you emphasize the serv lIVe the busincil to a young salesman parts of the world pay al high as $700 ice YOllr firm ClIO provide who had been sixth In line. a year to have the H,. York Times the buyer'? SMOOTH SELUNG~ Over lunch one day, the purchasing Ihlpped to them. They are willing to O. Do you reseurch the prod alent explained how he arrived at the pay the price because the Tlm'l Is one uct for hidden value'? by Geo ... N. Kahil decision. of the world's great newspapers. No 7. Do you manuge 10 o\'errlde "Well. In the ftrst place," he laid puper in the United Sioies con dupli the buyer's concenlrulion "the luy'l product was firat class. Our cate Itl coverage of the news. on price'? Certain individuals will buy only enalneers gave It a thorough 1I0ing over 8. Docs your appearance nnd and It met every test. Swedish glass because of It s inler monner sugg~st quality,? 'HERE'S MORE '0 SELLING 'HAN PRICE "But this lalesman Impressed me national reputation r Valley Callele student featuNI bru· INDEX TO neUe hair and blue eye .. She Itand. ADVERTISERS 8ve·foot-ellht inchel. Maclronl Qw Another member of the court was IIIHU '. Sandy Neilion. 20·year·old Mill Photo· A.. ", MUll", DI,I, • .... _.. ___ .. _.___ __ ''''" genic in the CaUfornla World Pageant. ,\\"ltU ItF A",lImt. "'clll".'1 C.".,•• _ . ___.20-a, She II a lovely blonde hair and blue· ADM Del,.. De,ertMeII' _. ___ .. ______21.26 eyed beauty who Itands ftve-foot-seVen A.. .c. CerpoNllH . ______. __ .. ______12_11 Inchel tall. III"I;HRTTI? 1,.llIu,1 & M. & G. •_ ___p J2.U The nnal member of the Mill Golden c..,.",. Grain court was Peggy McNeill, third Nell to the hoi dog, macaroni producta Muill.. I"c, _.J,.17 1. WhllIIIROUt ...... tar.." .....". such al spaghetti and noodles (wllh C"""Ht C_,.",. runnerup In the Miss USA World Pa,,· .... 1...... 1 ... 'l"0III ...... ,..,."cI,cI Meclll". C.,..,.tI." ______14·11 I'ant. The Rve-foot-slx Inch brown· .....,(.) Glnl Lollobrlgldllb) Sophll hamburger) are mealtime favorlles of DJe .... 'ocb,I", 'te4I1ct1 DI,. ______41 haired and blue·eyed beauty holtl from Lorin Ie) Shirley Tlmpl• . mlllloni of Amerlcane of all ages. 1".. ".....1 MUIlIti c..,.", ______42 Corona. CoUt. She is currently a senior How much do you know about ).c"WI.__ LaM,.,.,. •. lac. _____ • at Corona HI8h School. mlcaronl? Try this Olsmo" Packaging Prc~ucts Olvl· LP. , .. "k, c..,. ______._ • na.t Staff M.W.,. I 5... , D., I"c. ______.______, slon Q\lick Quiz and lee. Beside Tom De Domenico, the bal· ...,1 ...1 "'co,...1 Mfn. All'" _____.. . ·27 once of the 80at staff Included Paul ,.. ,., C_,.", .IotI, Mills ______. __ 21·29 De Domenico. vice prelldenl Dnd dl· 1 ...... 1 LIttI ..,.,1I Ct"",'1H .. ___._ .. _ 2 rector of advertising for Golden Grain; T'I ...... ,.c..... Mecll_'1 Co • •______. 2J Nita Boln. Stote Coordinator, and Em Immediately to the front of the noot ery Fried, executive director, MIS! W.WMIIM C-,."" MU... G. __ __ .... _ • was "Mlu Golden Grain," Johnlne Lee, World Beauty Pagear.ts and Henry von 2. The ctW"... .nl"," mKatOnI pr06- dressed In a skln·Uaht golden .heath.· Morpur80. public relatlonl and market· ucla In YlriOut tonne .. '1", ., (I) The "Misl Walhlnlton World" and Hrst Ing consultant. 5000 B.C. (b) 1500 A.D. (c) IUllIUer Ihe CLASSIFIED runnerup In tho "Miss World USA" Igg roll. ADVIITIIING .ATI5 Pageant. boaltl of blonde hair and chao w."t A', ______. ______75 C."h ,., U". meleon eyes that Ihe claim. chanae col· AI 'rlnc. MacalOnl ora BttOrdlna to her mood or the clothel Sam Panessltl hos been named as MlId."M 12,00 she wears. slslant trealurer of the Prince Macaroni D"''', ....,.rthlltl __...... A,pHtoU.,. The ftve·foot-slx-lnch beauty II also Mf8. Company. In a second administrative chan8e, .0. SALI-On. Ambllu. Automatic P,", a native CalUornlan and has an active fa, the production of ,ho,t cut macaroni Interest In sPOrtl while holding down a Frank Morelli has succeeded Tom wUh round die head and culter attached to 165 per game average in bowling. Boudreau al head of the company's press. Output 1,000 pounds, press In 011 · data procellln8 department. He had I. Aceordl,.. 10""" Jaw, .... .6 noodles mUll tremelv good condlllon also equipped with At the head of the ROBl on the high L been alloclated with Honeywell. ~ IlCMlUon to HmOII"', flour \locuum pump. Ball 24Y, Mocaronl Journal, elt level, WII "Miss CaUfornla World" Iftd .111f1(I} 10% egg loll dllb) 5.1% Palatine. III. 60067. -Joy Bush.• loy, another golden blonde, Paneultl, formerly controller ot Cleg· egg lolldl Ie} one meltball. ~~-- is blue·eyed and .tand. "ve-foot ·llx. hom Foldln8 Box Co., a Prlr.ce sub· • 0. SALI-One Bralbantl Stomping Ma· She Js a graduate ot Ramona High sldlary, will dlred accounting and data chine for the production of fancy Items wch School In Rlvenlde, Calif. • and Is cur pracelSlng procedurel for all Prince as bow ties, midget bowl. etc. Output por branches. He will also take over the hour bo ..d on dry product equal to 500 to rently 0 aenlor at the University of 600 pounds_ Stomping machine In elIcelient California at Rlvel'"l ~de. credit department currently admlnls· condition. Ball 250, Macaroni Journal, Polo Istered by Pat GJovlnco who has re Une, 111. 60067. wdl•• •la·Waltlng tired aCler 26 years with the Prince ---- The Ilx ladle.·ln·waIUna. who were Company. A I.vy of I.aull.. dressed In white formals, Include: ---- ''The Golden Girls from Golden Terl Barna, ftve·foot-slx·lnch brown· Croaml"" llOkl. •• The oeplrtmento'Agriculluro reportl Graln"-a Root boosting eight beauti eyed brunette ond vivacious full-blood· Continental Food Brokerage Co., De • record wedel ...." crop for 1-' ful 1967 Miss California World 8noliitl cd Hungarian who came to the United troit, are representing Creamette COJ':l Ho. mill, bUIMIe trill I".' be1(1) 140 WOI one of the key attractions at the States seven yeon ago. The 18-year pony productl In the Detroit Metropoli Ihou ..nd (b) U million Ie) U billion. Hollywood Santa Clous Lane Parode old bcouty WOI Miss Conlenlallty in tan area beginning January I. 1968. The on Wednesday, Nov. 22, Thonk.glvlng the Mill California World Pageant and announcement was made by Creomeite Eve. was one of the 15 Hnaliits. vice prelldent A. J. Wcsterber8. The Golden Grain Macaroni Co., San Another lady-In-waiting wal Shery . Creamettc produces both dry and fro· Franclsco·baled manufacturer of "Rice Baln, a 19·year-old brown hair and zen macaroni products. A-Roni" among other national brand· brown-eyed bcauty who b rellnlna: as Heodquortered In Detroit, Contlnen ed products, headed by Itl vice-prell· MIlS New Mexico World. She Itandl a . tal h:tI officci In Grnnd Rapids and dent and director of .ales-Tom De pert four-feet·Hve Inches taU. Flint, Mlchl8an: Toledo, Ohio and Fort Domenico, .pon.ored the enlry. Tonia Powell was another In Ihe Wayne, Indlona. .. The D-..oM PKbgIllg Producu D~ The noat depicted cralr. field. and court of elelant .olden beauUel. Her ...... -...... _10 brown hair and brown eyel help let off ... _,_or ...... the bounty of the Califon ia .011 with Soup Mix In 1MIhod1(1) OH ..I LJn,gllraphy (b) Lei· a cut out of the .tate enro:ted with lold a ftve-foot·el,hl Inch curvaceOUI Hg· Nalh.llie DIAMDND PACKAGING PRDDUCTS DIVISIDN In a conlumer lurvey of the Nash 'l'Pr... Ie) Q"\lur • . aluminum foil. At the head of the Root ure. The UCLA sophomore wal third .,DIAMOND NATIONAL COR"ORATION IJl'H.AD &VI_. "-IW .on• . tdW 'OII( .ao,1 I ~"'" '" 100 were the WOrdl, "Miss CalUornla runnerup In .. he Miss California World ville, Tennenee market, TV Itatlon ""'"" 10 DuIII WSM reports the following .harel of 1t'ld Jno,( .l\1l 11'0 I, 'q Ie" le'q I ~ World" with the labeling "Golden Pageant. Grain Macaroni Company presents the The fourth lady-In·waltlne WOI Suzie market for 10Up mix: Lipton 66%: Golden Girls of the Golden State" cm· Glickman, Mill Los Aneeles World. The Knorr 19 %: Wyler'1 3% and McCor· mlck 3 ~. blo~ prominently. Granada Hlah School eraduate and 40 THe MACARONI JOURNAL tOO wouftL JLenthu.L you ... our durum products are millad to aX8cting standards from the finest, selected wheats. And, in add ition, we provide specialized service unmatched in the industry. DURUM DIVISION h,"l!!ll/!!{!ll!f!! aINl ....~ O"ICII: MINHI.VOLI • • MIHlrltlOT" ...t .. -